Shows
Meet the FarmersTyler Froberg: From Army to Agriculture - family, business growth and agri-influencersIn this episode, Ben travels across the pond to Alvin, Texas, to meet Tyler Froberg — a fourth-generation farmer and agri-influencer who is reshaping how people connect with agriculture. Tyler shares the story of his family’s farm, Froberg Farms, which started with just 22 acres of strawberries in 1936 and has now grown into the largest “You-Pick” strawberry farm in Texas.Tyler talks about his path to farming, which wasn’t a straight line. After high school, he joined the U.S. Army and was stationed in Washington state. Upon returning to Texas, he worked in the Pearland Parks and Natura...
2025-07-2144 min
Meet the FarmersGroundswell 2025 - Exploring 'regenerative' beyond the farm gateGuests Featured:Emma Burnett – Senior Researcher in Agriculture and Sustainability, Fielden WhiskyØistein Thorsen – CEO, FAI FarmsJulia Kirby Smith – Better Food TradersHannah Gibbs – Programme Manager, SustainLucy Williamson – Registered Nutritionist & Advocate for Soil-to-Gut HealthWhat We Cover in This Episode:What "regenerative" means beyond the farmThe role of consumer-facing brands in regenerative storytellingThe responsibilities and opportunities for retailers—big and smallLinking human health with soil health and biodiversityWhether regeneration will become the norm or a...
2025-07-1426 min