Shows
Death to the Corporate VideoThe best b2b video ads have these three thingsIn this episode, Guy Bauer — founder and creative director of Umault — breaks down the three essential ingredients that make B2B video ads actually work. Guy kicks things off with an exciting personal update: he’s making his first feature film, documenting the journey on YouTube under the playlist Guy Makes a Movie.
Then, he dives into the core topic:
#1 - Characters with a Point of View
Guy explains how memorable B2B ads feature characters who stand for something - with a strong belief, purpose, or perspective that drives the story. Whether they’re representing the old way or the new...
2025-07-0307 minDeath to the Corporate VideoHow B2B Video Marketing Is Changing in 2025 (And What to Do About It)In this episode of Death to the Corporate Video, Guy Bauer, founder and creative director of Umault, breaks down the three biggest shifts shaping B2B video marketing in 2025:
-The Liquid Death-ification of B2B – Everyone wants to be the next Jester Brand like Liquid Death or Duolingo, but should your brand be funny? Guy explores why brand honesty matters more than trend-chasing.
-The Death of the Corporate LinkedIn Profile – Organic reach is dead, and your carefully built follower count might be meaningless. Discover what this means for distribution and how to adapt your video strategy.
-The Rise (and Slop) of A...
2025-06-1808 minDeath to the Corporate VideoEntertaining your audience is no longer optionalAI-powered video tools have made glossy production values a commodity, so what’s left to set your brand apart? In this punchy episode, host Guy Bauer (founder & creative director of Umault) serves up a hard truth: entertaining your audience is now non-negotiable.
Guy unpacks how next-gen platforms like Veo 3, Kling 2.1, and a flood of other text-to-video engines have leveled the playing field. Anybody can crank out a slick 30-second spot with “people laughing at sinks” (listen to the episode for this to make sense), holographic dashboards, and a generic voice-over. The result? Those once-premium visuals are just table stakes.
Drawing on a t...
2025-06-0608 minDeath to the Corporate VideoWhy B2B marketers need AI — and a firm hand on the wheelGuy's Star Wars film made with AI: https://youtu.be/A_8Md9j2uXQ?si=CZqEBp-OqqDLF4Qu
2025-05-0813 minDeath to the Corporate VideoGo with your gut (yes, even in B2B)Is there a formula for creativity? Should you be A/B testing your way to brilliance? Or should you… just trust your gut?
In this episode, Guy Bauer, founder and creative director of Umault, takes us on a winding (and delightfully unfiltered) journey through the unpredictable world of creativity. From Reddit deep-dives on The Godfather to JFK conspiracy theories to rejected scripts that went viral, Guy makes the case that in B2B marketing—and all creative work, really—your instincts are smarter than you think.
Whether you're a CMO, a VP of Brand, a fellow agency dweller, or yes, even a...
2025-04-2410 minDeath to the Corporate VideoWhy you should invest in creative B2B video ads1. Introduction (00:00 – 00:00:22)Guy welcomes listeners back to the podcast, “Death to the Corporate Video.”A quick note on Chicago’s unpredictable spring weather, jumping from 70° to snow in a week.2. The “like” challenge (00:00:23 – 00:00:50)Guy shares his personal goal to reduce the filler word “like” in his speech.Emphasizes taking a brief pause instead of using verbal crutches.3. Why invest in creative B2B video ads? (00:00:51 – 00:02:23)The main topic of this episode: exploring the value of creative vs. uncreative ads.Acknowledges the inherent risk in creativity and why many brands shy away from it.4. Risk vs. reward: the carni...
2025-03-2008 minDeath to the Corporate VideoSix ways to raise your chances of going viralFocus Your Attention on One ChannelPick the platform where you already have the highest engagement (LinkedIn, YouTube, X, etc.).Funnel all traffic—emails, social shares—through that single post for maximum algorithm impact.Mention or Message InfluencersResearch a list of relevant influencers ahead of your launch.Tag them or send them direct messages when you go live.Even if they don’t respond, the algorithm may push your content to related influencers.Find a Press Angle & Use PRA solid press hook (beyond “look at this video”) can spark media interest.Working with a PR...
2025-02-2715 minDeath to the Corporate VideoHow to go from corporate to captivatingKey TakeawaysIncremental CreativityYou can’t jump from a “zero-risk” corporate video to an ultra-creative ad overnight.Start with small creative experiments to help your stakeholders get comfortable with new ideas.Big Brand vs. Challenger MindsetLarger organizations often have more to lose, making them more risk-averse.Challenger brands with fewer constraints can take bigger leaps faster—but still benefit from a gradual approach.Learning to Read and Approve CreativeMany teams and stakeholders aren’t used to evaluating scripts or bold ideas.Introduce them to the concept of “creative risk” in small doses...
2025-02-0407 minDeath to the Corporate VideoYour Competitors All Sound the Same (Here's How to Be Different)Show Notes:Opening & New Year's Resolution (0:00)Guy's resolution to be more socially proactive with friendsChoosing achievable resolutions over typical onesMain Topic: The B2B Marketing Mistake (1:36)Why focusing solely on product differentiation falls shortThe reality of product similarity across competitorsExamples of AI companies (ChatGPT, Sora, Google's Vo2)The Solution: Prioritizing Audience Connection (5:05)Moving beyond product featuresUsing emotion as your "trump card"The importance of entertainment and relatabilityCase Studies & Examples (6:37)Australian Lamb's "Generation Gap" viral campaignNote-taking apps comparison (Fathom, Otter)Apple's approach to emotional marketingKey Quotes:"Your trump card is not your product, your trump card...
2025-01-1612 min
Agency LifeThe Real Reason Clients Are UNHAPPY w/ Guy BauerIf your agency does creative work, it’s easy to think that WHAT you deliver to your clients is all that matters.But according to Guy Bauer, Founder of Umault, a B2B video ad agency, that’s only half of the client satisfaction equation. The other half is something we neglect all the time. In today’s conversation, you’ll learn:The hidden reason clients become unhappy, even when you’re delivering great workWhat the Domino’s Pizza Tracker can teach us about managing client projectsThe unconventional method Guy uses asynchronous video to keep client in...
2024-08-2251 minDeath to the Corporate VideoUnlocking the power of storyShow Notes:Introduction to Chris LeClerc and his company, Territory6 (0:00)The meaning behind the name "Territory6" and its connection to storytelling (1:30)Discussion on the simplicity and power of storytelling in marketing (3:45)The importance of visual storytelling and showing vs. telling (9:00)Trends in brand storytelling: from mini-documentaries to narrative films (11:30)The "barbell approach" to marketing: balancing entertainment and brand messaging (14:15)Challenges of long-form content vs. traditional commercials (16:00)The risk and reward of storytelling in advertising (18:30)Analysis of the famous Eminem Chrysler commercial (22:00)Defining story: the importance of conflict in narratives (24:00)South Park creators' approach to storytelling: "This happens, but...
2024-08-1630 min
Creatives Grab CoffeeTransitioning from Generalist to Specialist (Ft. Umault) | Creatives Grab Coffee 69In this episode of Creatives Grab Coffee, we sit down with Guy Bauer from Umault, a video production company that specializes in creating engaging and creative B2B content. Guy shares his journey from running a generalist production company to niching down and mastering the art of funny and captivating corporate videos. We dive into the highs and lows of his entrepreneurial path, his insights on business growth, managing clients, and the lessons learned from nearly going bankrupt. Whether you're just starting in the video production world or looking to refine your business strategy, this conversation offers invaluable advice...
2024-08-151h 24Death to the Corporate VideoThe most critical moment for your B2B video adIn this episode, Guy breaks down what he believes is the single most critical step in producing an effective B2B video ad campaign. He reveals it's not the initial concept, scriptwriting, storyboards, production, or editing - but rather successfully getting buy-in on the script draft itself.Guy likens this script review phase to the "max q" moment during a rocket launch - the point of maximum dynamic pressure where if not handled perfectly, the entire mission could fail. Similarly, the first script draft is where a video ad concept transitions from abstract idea to concrete reality...
2024-05-2310 minDeath to the Corporate VideoWhen it works, keep doing itDon't get bored or try to be too creative if your current formula is driving results.Key Points:Umault received a comment pointing out their frequent use of movie trailer parody videos, suggesting they had become formulaicInitially, Guy wondered if they were overusing that concept, but realized the flaw in that thinkingThe goal of marketing is to deliver your message effectively to the audience—if you've cracked that code, why change it?Guy draws a parallel to working at a radio station playing the same 50 songs on repeat - seems repetitive internally but not to the au...
2024-05-0908 minDeath to the Corporate VideoMarket to the human source code, not the trendy operating systemTired of chasing trends that quickly become irrelevant? This episode offers a contrarian blueprint for crafting marketing that resonates with fundamental human truths that never go out of style. See why enduring creative work like Monty Python connects by satirizing eternal experiences, while topical trend-focused content often dates itself rapidly.Learn more about Guy and Umault at umault.com
2024-04-2507 minDeath to the Corporate VideoThe fake podcast interview tactic has to stopIn this episode, we expose a deceptive B2B marketing tactic that's on the rise - the "fake podcast interview." Discover why we believe this practice is damaging to brands and explore a better, more genuine approach to connecting with prospects. Join us as we take a stand against this marketing ruse.Learn more about Guy and Umault at Umault.com
2024-04-1109 minDeath to the Corporate VideoYour project will fail without this personWe unveil the cornerstone of any successful project: the unsung hero who battles internal pressures to safeguard creativity. Discover why without this champion, your endeavors may falter, and learn how to identify and empower this key figure within your team.Learn more about Guy at umault.com
2024-03-1411 minDeath to the Corporate VideoEffective marketing is a lot simpler than you thinkDiscover how embracing fundamentals over trends, and choosing intuition over complexity, can transform your marketing strategies. We share our adventures, misadventures, and the profound realization that sometimes, the best ideas come from just feeling it.Learn more about Umault at umault.com
2024-02-2814 minDeath to the Corporate VideoThree ways to get stakeholders to approve creativeWe don't believe in stifling creativity; instead, we understand that stakeholders often lack frequent creative experience.Like nurturing houseplants, it's a skill developed over time. This episode is not just about getting approval but strategically guiding choices, redefining risks, and smartly navigating the approval process. Our approach at Umault isn't about dazzling with wild ideas, but setting up success with strategic thinking. Tune in as we reveal how to limit creative options without limiting imagination, turning potential 'no's into enthusiastic 'yes's. Discover how to transform perceived risks into opportunities for...
2024-01-1810 minDeath to the Corporate VideoHow creativity is driving our growthJoin Guy Bauer in 'Death to the Corporate Video' as he explores how creativity fuels growth at Umault. Dive into a candid discussion on breaking traditional marketing mathematics, leveraging creativity for brand recognition, and the power of storytelling. Discover how unconventional ideas can transform your business strategy and elevate your brand beyond the norm. This insightful episode offers a unique peek into Umault's year-end reflections and forward-thinking marketing tactics. Tune in for an inspiring journey into creative marketing alchemy!Learn more at Umault.com
2023-12-1909 minDeath to the Corporate VideoHow to get leads…nowGuy Bauer unveils an innovative approach to getting more leads: mind-reading your clients. Learn how to delve deep into your clients' thoughts and pinpoint their exact needs and frustrations. Guy guides you through the process of crafting marketing messages that resonate so profoundly, they feel personalized. If you're seeking a groundbreaking strategy to transform prospects into leads, this episode is a game-changer for marketers and business owners alike!Links we mentioned:Kids in Space – Parts I-IVApple – The Lost VoiceMatomo – GoogleheimerLearn more about Guy and Umault at umault...
2023-12-0716 minDeath to the Corporate VideoThe secret of Umault’s marketingGuy Bauer unveils the unconventional approach that powers Umault's marketing success. It's a tale of bold trials, numerous failures, and unexpected triumphs. Discover why an 85% failure rate isn't just acceptable, it's the secret ingredient. Hear about their hit-and-miss adventures, from the unexpected viral success of a parody trailer to the deafening silence of well-crafted campaigns. Guy demystifies the art of marketing with real-world examples, proving that sometimes, the most profound insights come from what doesn't work. This episode isn't just about marketing strategies; it's a masterclass in resilience, analysis, and the art of lea...
2023-11-2113 minDeath to the Corporate VideoYour audience is not boringGuy Bauer uses personal stories to illustrate the complexity of clients, showing they're more than their professional façade. From his love for news shows to viral TikTok trends, he reveals the diverse interests people hold beyond the boardroom. This episode is a must-listen for content creators, offering a fresh, humorous perspective on engaging with multifaceted audiences. Tune in for an entertaining and eye-opening discussion that will transform how you view and interact with your clients!Learn more about Guy and Umault at umault.com
2023-11-0909 minDeath to the Corporate VideoStop being so dang strategicThis week on "Death to the Corporate Video," host Guy Bauer throws the rule book out the window! Tired of tick-box creativity? So are we. Dive into an episode that challenges everything you thought you knew about being "strategic" in the B2B video world.Guy dissects the unexpected viral success of their Halloween parody, "Possessed," and exposes the truth behind creativity: there's no secret formula, no checklist, and certainly no predicting what will hit the jackpot in the B2B marketing space.From breaking his own rules to recognizing the magic in irrational choices...
2023-10-2616 minDeath to the Corporate VideoNo one wants to watch adsIf you've ever found yourself impatiently tapping the "Skip Ad" button on YouTube or zoning out during a commercial break, you're embodying the title of this article. No matter how many millions are poured into producing that Acura ad, we are inclined to skip it if it interrupts our favorite YouTuber. Even if a commercial is of GEICO quality – a brand known for its entertaining commercials – it doesn't change the underlying reality: most of the time, we'd rather not watch it.However, does this mean the art of creating ads is futile? Not at all. There...
2023-10-1220 min
Turning Point: Founder Journeys from Grit to GloryGuy Bauer from UmaultIn this podcast episode, we dive into the story of Guy Bauer, an entrepreneur who started his own video agency, Umault, during the 2009 recession. Despite facing challenges in his early days, Guy persevered, and his business grew exponentially.Guy's journey is a testament to the power of resilience, hard work, and a strong entrepreneurial spirit, making his story an inspiration for those looking to make a difference in the world.Don't miss an episode! Subscribe, follow, and like "Turning Point" for actionable insights and lessons from those who have successfully navigated the complexities of building...
2023-05-2648 minDeath to the Corporate VideoThe most important rule to know before making a B2B video adWhat’s the big idea? It can seem there are endless decisions to make when starting a B2B video marketing project. In this episode, Guy and Hope discuss what the single most important thing you need to invest in to get the most effective video ad possible. Additional discussions include what to look for when choosing a video ad agency. (We know a good one, but they’re not right for everyone.) And listen to the end of the episode for a special announcement.For more, listen to the episode or read the transcript below...
2023-04-1322 minDeath to the Corporate Video6 tips to make your B2B video coolWe’re going to come out and say it: All B2B videos have the potential to be cool. Yes, every one. All testimonials, all explainers, all B2B ads — they can all be cool if you put in a little extra effort.In this episode of “Death to the Corporate Video,” Guy and Hope share six tips for how to make your B2B videos cool.How to make a B2B video coolGet rid of details. Make it shorter. Production design. Make it look cool. Embrace weirdness. Be aware of your creative imm...
2023-03-1735 minDeath to the Corporate VideoProject breakdown: It’s time for SlingshotToday we are taking an idea from a listener and breaking down a recent project. We’ll get into the good, the bad, and the lunch recommendation.Before listening, please watch our spot “It’s time for Slingshot.”In this episode, we’ll unpack:Who the client is and what they came to us forWhat our strategy wasHow we came up with the project creativeWins and challenges across pre-production, production, and postLike this episode? Hated it? It’s your last chance to complete our podcast survey! Let us know what you think about the sh...
2023-03-0242 minDeath to the Corporate VideoSuper Bowl commercial roundup 2023The Super Bowl commercials for 2023 had a lot of themes seen in previous years: nostalgic callbacks, fun dance moves, and celebrity faces (literally, in one spot this year). In this episode of “Death to the Corporate Video,” Guy and Hope discuss the B2B entries in the 2023 Super Bowl: Squarespace, Workday, and Crowdstrike.We also break down the favorite ads across these categories:Most beautifulFunniestMade us cryBest use of a celebrityMost cringeMost mehWorstFavor...
2023-02-1431 minDeath to the Corporate Video5 B2B marketing myths to bust in 2023There are certain marketing myths that we hear over and over that make our blood boil. Believing in these myths holds back your company and your marketing efforts. As we enter 2023, we want to leave these myths in the past.5 B2B marketing myths (that need to die)In order to be relevant, you have to be trendy. Marketing is a faucet for leads you can just turn on and off.If you make a good ad, people will share it.My business or industry needs to be professional and boring.The perfect marketing framework exists....
2023-02-0134 minDeath to the Corporate Video6 tips to get the most out of your B2B video marketing budget in 2023As you are planning how to use your video marketing budget for 2023, you likely want to get as much value out of your dollars as possible. In this episode, Guy and Hope share six tips for getting the most out of your B2B video marketing budgetHow to get the most out of your B2B video marketing budgetKeep in mind the 60/40 split. Spend 60% of your budget on branding activities, 40% of your budget on activation. Find budget efficiencies by batching your video production projects. If you have limited budget, don't just make one video. D...
2023-01-1934 minDeath to the Corporate Video6 B2B video ad trends for 2023Top B2B video marketing trends for 2023Corporate video will continue to die.B2B companies will launch their own streaming networks for video content distribution.B2B marketers will embrace more humor in their video ads.B2B companies will explore new channels for distributing video ads, including TV and OTT.Disruptors are coming, and they're using B2C marketing tactics, not classic B2B tactics.B2B video is getting shorter. It's time to start making more video ads. For more on each trend, listen to the episode or read the transcript below.P...
2022-12-0927 minDeath to the Corporate Video5 things to know before starting a B2B video ad projectWhen starting a new project of any kind, unrealistic expectations are the quickest way to guarantee failure. Since many B2B companies are new to creating video ads, this episode will provide the realistic expectations that you should have going into a new video ad project.Top 5 realistic expectations to have of your B2B video ad projectIt can take a while to start working.It’s expensive.Producing the ads takes time.Attribution is difficult.You need a distribution plan and budget for paid media.For more on each one, listen to the ep...
2022-11-1725 minDeath to the Corporate VideoHow to make a game-changing B2B video adIn this episode of “Death to the Corporate Video,” we’re spilling our biggest secret: how to make a game-changing video ad for your B2B brand. The process doesn’t start with a video shoot, and it doesn’t even start with coming up with an idea. The way to make a video ad that will be most effective for your brand is to start with a detailed strategy. Once you have that, you can move into concepting.Throughout the episode, Guy and Hope give advice for marketers on everything from:How to run an effe...
2022-11-0333 minDeath to the Corporate Video5 realistic expectations you need for your B2B audienceWhen releasing marketing videos, especially in B2B, we all need to have realistic expectations of our audience. They are generally not approaching your video with the same mindset that you are. Keeping these realistic expectations in the back of your mind as you create content will help you make videos that are more likely to be watched and thus more effective.The 5 realistic expectations to have of your B2B audienceThey don’t care about you or your competition as much as you do.They don’t pick up on subtlety or nuanceThey’re satisf...
2022-10-2133 minDeath to the Corporate VideoHow to overcome fear of failure in marketingThe website needs to be updated. The product isn’t ready. Leadership wants to wait until Q2. What excuses have you heard or made for why a video or marketing campaign wasn’t launched? In this episode we discuss the root of why many marketers hold on to completed projects (hint: it’s fear of failure), how to identify the problem, and what you can do to overcome it.Correction: In this episode we talk about a controversial Pepsi ad and say it starred Kylie Jenner. It was actually Kendall Jenner. We were correct to say it...
2022-10-0624 minDeath to the Corporate VideoThe biggest mistake marketers make when starting a creative projectWhen starting a new creative project, marketers may worry about making a mistake by overpaying or choosing the wrong agency.However, the biggest mistake that we see clients making has nothing to do with the RFP. The biggest mistake is when clients start a new creative project with the final idea and creative solve already baked in their minds.What are some issues that arise when you’ve already settled on your creative idea before the project even starts?If you already have the idea finalized in your head, you may be resistant to th...
2022-09-2213 minDeath to the Corporate VideoHow to explain your B2B product using videoOne of the most common requests we get as a B2B video agency is: We need a video that explains what we do. Great! But then too many of these videos become two and a half minutes of software screens with droning voiceover. And at the end of it, viewers still don’t know exactly what it is you do.On this episode of “Death to the Corporate Video,” Guy and Hope discuss the problems with the way most B2B companies explain what they do in video, and provide two alternate frameworks for creating something helpfu...
2022-09-0930 minDeath to the Corporate VideoShould B2B companies advertise on TV?New platforms like MNTN are making it easier than ever to advertise on streaming TV networks like Hulu. With competitive pricing and supposed precise targeting, is now the time for B2B companies to join in?Advertising on streaming platforms, known as OTT advertising, could be the perfect way for B2B companies to increase brand awareness. Or it could result in a lot of wasted views on the wrong audience. On this episode of “Death to the Corporate Video,” Guy and Hope discuss what B2B companies should consider when weighing the pros and cons...
2022-08-2532 minDeath to the Corporate VideoThe three videos every B2B company needsWe recently declared the end of the one-size-fits-all video in B2B marketing. What should B2B companies do instead?In this episode of “Death to the Corporate Video,” we break down the three videos every B2B company needs to create a full video marketing funnel. These three videos are perfect for brands just starting out with video marketing, or those looking to refresh that brand film from 2014. The three videos every B2B company needsAn awareness ad for social and paid media that introduces the problem you solve.A consid...
2022-08-1132 minDeath to the Corporate Video5 B2B ad trends for 2022We’re just over halfway through the year, and we’ve been noticing some common trends in B2B ads in 2022. Guy and Hope sat down to discuss four trends that you can jump on for 2022, and one that’s played out.Top 5 B2B ad trends for 2022“Not boring” B2B advertising is the new normal.B2B brands are starting to use more celebrities in their ads.The word of the year for B2B ads in 2022 is “brand.”The one-size-fits-all B2B video is dead. RIP.Using history to explain web3 and Industry 4.0 products is pl...
2022-07-2823 minDeath to the Corporate Video6 tips for making funny B2B adsIn a recent LinkedIn poll, 64% of respondents said their favorite commercials were funny. So why are so few B2B video ads funny? Some people are scared. Others don’t want to take the risk. But lots of marketers likely don’t know where to start.On this episode of “Death to the Corporate Video,” Guy and Hope share six tips for using humor in B2B advertising. Read the tips below and listen to the episode to hear more.How to use humor in B2B advertisingUnderstand that humor is fugu — po...
2022-07-1424 minDeath to the Corporate VideoThe best B2B content is pizzaWhen the Umault team is preparing to pitch creative to a client, one of the questions we have to answer is “What’s pizza about this?” Answering this question will help you create better and more effective B2B content. The pizza question was inspired by a revelation years ago about what content most resonated with readers of a company intranet. The answer, unsurprisingly, was pizza. Turns out everyone loves pizza. In this episode, Guy and Hope break down why your B2B content needs to be more like pizza, and how you can get there.
2022-06-2417 minDeath to the Corporate VideoThe State of B2B Marketing 2022: Lessons from B2B Marketing Ignite USALast week Guy and Hope attended the B2B Marketing Ignite USA conference in Chicago. The sessions followed several common themes, which illuminate the state of B2B marketing in 2022:You need to build a brand. Now.Building a brand is about more than revenue. It’s essential to attract the best talent.Brand building is your moat to protect yourself from competitors copying your features and benefits.B2B buying decisions are emotional, and brands that deliver can generate more loyalty than even the best B2C brands.For more on each theme, listen to the fu...
2022-06-0928 minDeath to the Corporate VideoYour B2B brand needs a voice (and you probably don’t have one)As B2B brands focus more and more on brand awareness activities, we’ve noticed that many of them do not have an established or consistent brand voice. They want to make more content, but lack the framework needed to ensure all the content has the same voice. In this episode of “Death to the Corporate Video,” Guy and Hope discuss:What a brand voice isWhy it’s essential for building B2B brand awarenessHow to create one (or check if you have one)Before you think, “But wait, we have a brand voice. It’s definitely...
2022-06-0227 minDeath to the Corporate VideoWhat B2B marketers can learn from Disney WorldYou know you’re an agency founder when you go to Disney World for spring break with your family and return with a deeper understanding of effective B2B marketing. In this episode of “Death to the Corporate Video,” Guy and Hope discuss what B2B marketers can learn from Disney World, including:Get people in the right mindset to buy your product.There’s nothing wrong with giving people what they want.Prospects should leave every interaction with your brand in a better mood than they entered with.Here’s the Hubspot spot we talk about...
2022-05-1326 minDeath to the Corporate VideoThe worst way to start a video ad projectOne of the most common requests we get from prospects seems harmless. “Here’s a video ad my competitor has,” they say. “We want to make one of these for our brand.” This simple request has the potential to start the whole video engagement off on the wrong track.The most effective video ads do not have a lot of comps out there. It’s scary to make something new or to put your own spin on an ad format, but game-changing campaigns only come from original creative.In this episode of “Death to the Corporate Vide...
2022-04-2818 minDeath to the Corporate VideoThe 7 immutable laws of successful video adsMuch like the laws of physics, video ads are all subject to a handful of immutable laws. In our experience, all successful video ads have followed these laws. Break any one of them, and you set yourself up for failure.The 7 immutable laws of video adsYou can't edit a bad idea to be good. And you can't edit a good idea to be bad. All videos need to have a distribution strategy and a release plan.Subtlety is for amateurs. Video is just a medium for a message. No one will notice the things you not...
2022-04-1426 minDeath to the Corporate VideoWhy your B2B videos are potatoes (and how to fix them)Ah, a plain potato. Full of nutrients and yet so boring. In his book Alchemy, Rory Sutherland uses the potato as an analogy for hiring practices: It’s better to hire several people with complementary skills instead of one jack of all trades. While reading the book, Guy was struck by how the same analogy applied to B2B marketing videos. Too many B2B brands are still making one video and hoping it will do everything. And they’re about as satisfying as a plain baked potato.In this episode of “Death to the Corpora...
2022-03-3125 minDeath to the Corporate VideoWhy branded video content is the next frontier in B2B video marketingIn Wistia’s State of Video 2022 report, survey respondents were asked what new types of video content they planned to create this year. The number one answer was Original Branded Series. Interestingly, only 7% of respondents had made an original branded series in the past. That made us start thinking: Why are B2B marketers suddenly interested in original branded content? And how does someone even get started with it?In this episode of “Death to the Corporate Video,” Guy and Hope dive into branded content for B2B video marketers. Listen to the episode to learn:
2022-03-1729 minDeath to the Corporate Video22 wishes for B2B marketing in 2022Yes, we know we’re already two months into 2022, but we have high hopes for this year. In this episode, we discuss our 22 wishes for B2B marketing in 2022. Read the quick list below, and listen to the episode for more details.Interested in our wishes for 2021? Revisit last year’s episode.Umault’s 22 wishes for B2B marketing in 2022Stop thinking of making a video as a goal in and of itself. Everyone should read B2B Institute's 2030 B2B Trends: Contrarian Ideas For The Next Decade report.More asynchronous video messaging and fewer c...
2022-03-0426 minDeath to the Corporate VideoWhat B2B marketers can learn from Super Bowl ads [2022]Super Bowl LVI was about the Rams, the Bengals… and the commercials. In this episode of “Death to the Corporate Video,” Guy and Hope discuss the best and worst Super Bowl ads in 2022, and what B2B marketers should learn from them.A few key takeaways:Keep it simple, stupid. You only have 30 or 60 seconds. Make sure you aren’t trying to cram too much in there.Say your brand name. Integrate your product into your spot. Make sure your product couldn’t easily be swapped out for another. If I can swap the logo out at the end...
2022-02-1540 min
Engage Video Marketing Podcast[Best of 2021] Death to the Corporate Video with Guy BauerIn this episode we’re going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor?Do all corporate videos basically fit the same mold?My guest today is Guy Bauer, Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 yea...
2021-12-2740 minDeath to the Corporate VideoWhat we learned from a year of monthly video adsOur plan for 2021 was to release a new video ad for Umault every month. We met the goal, but how did our campaign do?In short, spectacularly.In this episode of the podcast, Hope and Guy discuss our 5 key takeaways from a year of monthly video ads.Don’t make ads focusing on your competitors. Focus on your client’s competitors.Plan for the year of video ads upfront, but leave room to improvise.We saw no correlation between production cost and effectiveness.Distribution plans are everything.You can make effective ads that don’t hit...
2021-12-1616 min
Crossing the Axis - The Commercial Side of Film ProductionDeath to the Corporate Video with Guy BauerImagine bringing in revenue of $3.5M one year only to find that you’re actually $1M in debt? That’s where Guy Bauer found himself at the end of 2018. His production company (Umault) was more successful than ever, however, due to poor financial management, and lack of direction, Guy was only months from bankruptcy. Listen in as Guy shares candidly with us how he successfully relaunched his company, slimmed staff from 32 to 4, moved the focus from “the gear” to the creative, became highly profitable, and most of all, started enjoying his job again. Guy and his team h...
2021-12-0246 minDeath to the Corporate VideoHow to come up with an idea for a video adIdeas are elusive. Where do great ideas come from? A bolt of lightning? A passing thought in the shower? Years of being immersed in advertising? When you work in marketing, you don’t have time to wait for inspiration to strike for every campaign. You need great ideas now.In this episode of Death to the Corporate Video, Guy and Hope walk through the Idea Generator 1.0, a distillation of our actual process for coming up with killer ideas for B2B video ads. The purpose of the Idea Generator is to help you narrow down the possible cr...
2021-11-1828 min
Revenue Growth PodcastGuy Bauer-How To Make B2B Videos Your Buyers Actually Want To WatchLet's be honest, most corporate videos are terrible. They all look and sound the same, beginning with predictable scripts like, "In a world where..." All of this becomes white noise as the videos we are so proud of get ignored.
Our guest today believes there is a better way. Guy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach...
2021-11-1029 minDeath to the Corporate VideoWhy copying a competitor will always failWe talk a lot on Death to the Corporate Video about the importance of starting any video advertising project with a strategy. That strategy step works out your key messaging, target audience, video uses, and more. Unfortunately, we’ve seen a disappointing trend in B2B video marketing emerging. Brands are skipping doing their own strategy in favor of copying a competitor.To be clear, we encourage B2B brands to do a competitive analysis as part of a wider strategy project. However, the purpose of the competitive analysis is to determine what not to do and ho...
2021-10-2818 minDeath to the Corporate VideoOne key way to keep people watching your videosIt’s a running joke in the production world that if something goes wrong on set, we’ll fix it in post. In other words, we can use editing or VFX magic to get rid of that plastic bag that blew behind a person’s head, or cut that take when your talent flubbed. But there’s one thing we can never fix in post, and that’s authenticity. If it wasn’t captured on the day, it won’t be in the final video.When creating a video featuring real people, authenticity comes from letting them be themselves...
2021-10-0123 min
The Yaag ProjectHow to truly get better at video marketing : Guy BauerIn this episode, Guy Bauer, the Founder and Creative Director at Umault - a B2B video marketing agency based out of Chicago, joins us to share his insights on how B2B marketers can get better at video marketing and the key mistakes to avoid.
He talks about:
-->Why it's important to focus on the ideas more than the video production
--> How is writing a script for a web page or any piece of written content different from writing a video script?
--> The process of developing ideas for videos
--> What goes into validating the ideas...
2021-09-2051 minDeath to the Corporate VideoThe three key ingredients for all effective advertisingAfter many years working in video, we’ve found that almost all effective video ads fit into one of three basic categories. They are either funny, beautiful, or make you cry. It may sound simple, but take a moment to think about your favorite commercial of all time. I bet it was funny, beautiful, or made you cry (or it may have checked multiple boxes, like one of my favorite ads).The thing is, there are real psychological reasons why the most memorable and effective ads are funny, beautiful, or make you cry. In this episode of De...
2021-09-1735 min
Success IQGuy Bauer : Founder of UmaultGuy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He started the agency in 2010 after a decade of working in TV, film, and radio.Umault is a play on umlaut, the diacritical mark (you know, those German two dots loved by heavy metal bands). The umlaut draws attention to what would otherwise be overlooked, and isn’t...
2021-09-0149 min
The Tailoring Talk MagazineTT18 Tailoring A Business Comeback: An Entrepreneur's Rollercoaster Journey with Guy Bauer of UmaultRoberto is joined all the way from the Windy City that is Chicago by Guy Bauer, a videographer and Founder of Umault, a B2B Video Marketing Agency.Guy shares his story of how he got started in video, founded his own agency only to learn some hard lessons along the way, ending up over $1m in debt - but how he didn't give up and staged a miraculous recovery to turn his (and his company's) fortunes around.Guy and Roberto trade stories and lessons they've learned along the way in their business journeys...
2021-08-211h 16Death to the Corporate VideoHow to get the most out of your video production budgetMost marketers, especially in B2B, want to get the most out of their video production budget. One of the most common questions we get when a client has a limited budget is, “Can we just write it?” In this episode of Death to the Corporate Video, Guy and Hope break down why that is the absolute wrong question, and what brands should do when they need to trim video production budgets. The answer is think like Danny Boyle when he made 28 Days Later. (Hire Cillian Murphy? Listen to find out.)For more on choosing the r...
2021-08-2019 min
JV SpeaksThe Idea is Everything | Guy BauerMeet Guy Bauer. Guy is the owner and founder of Umault, a B2B video marketing agency that helps B2B businesses create captivating content, engage the right people, and drive sales. Guy has been making commercial videos for over 20 years and is the author of “Death to the Corporate Video: A Modern Approach that Works.” He started the agency in 2010 after a decade of working in TV, film and radio.
In this episode, we learn all about how the idea is everything when it comes to a successful B2B marketing video. We speak on topics rela...
2021-08-1051 min
The Loyalty MinuteEpisode 90 - (Interview) With Guy Bauer - Founder and Creative Director at UmaultWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Guy Bauer. Guy is the founder and creative director at Umault - a B2B video marketing agency. His agency specializes in helping B2B brands simplify their complex sales message with video. Guy and his team concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands. Guy
is the author of Death to the Corporate Video, and his biggest life regret is being a C...
2021-07-3025 minDeath to the Corporate VideoOur silver bullet for getting executives on board with bold creativeRecently, we posted a new video on our LinkedIn page called “We need to talk.” It tells B2B marketers to be bold with their creative advertising. A viewer left a comment: "The challenge is convincing your executive team."He’s right. Many marketers and agencies can come up with amazing ideas, but then can’t get the boss on board. We’ve found that one of the biggest challenges that B2B marketers face is push back or conservatism from executive teams. On this week’s episode of “Death to the corporate video,” Guy and Hope sit down to talk...
2021-06-2508 min
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought LeadersEp 29 : 'Death to the Corporate Video'- B2B Video Marketing Strategy & Content Marketing Best Practices by Guy Bauer, Founder/Creative Director, Umault, ChicagoWhy are there so many boring "corporate videos'?
Are you struggling to make a marketing video that everyone would want to watch?
What are the biggest mistakes B2B marketers are making with their ads? What can video marketers learn from TV ads ?
Guy Bauer is the Founder and Creative Director of Umault, Chicago, USA. His agency makes wildly creative B2B video marketing campaigns people actually want to watch.Guy has been making commercial videos for over 20 years . Umault's Website https://umault.com/
Guy is the author of Dea...
2021-06-1428 min
Scaling Up ServicesGuy Bauer, Founder and Creative Director, UmaultGuy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. He started the agency in 2010 after a decade of working in TV, film, and radio. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-05-2529 minDeath to the Corporate Video8 tips for distributing your B2B videoMost B2B videos start with a marketing team saying, “We need a video!” There’s very little discussion in the early project stages about where you’re actually going to put the thing beyond “our website” and “YouTube.”Making a video is only step one. Step two is distribution. You need to make sure that people see your beautiful new asset. These eight tips will help you develop a distribution plan for your B2B video.Learn more: https://umault.com/podcast/b2b-video-distribution-plan/
2021-05-1322 min
Marketing The InvisibleDeath to the Corporate Video – In Just 7 Minutes with Guy Bauer
Discover why it’s important to strategically plan your videos for a successful outcome
Find out what’s wrong with your marketing videos
Learn more on how you can avoid making a “corporate” video
Resources/Links:
Check out Guy’s Free Guide: umault.com/theinvisible
Summary
Are you struggling to make a marketing video that everyone would want to watch?
Have you found yourself being bound to the “corporate” video template?
Do you want to know how you could make creative videos that could bring out the best in your business and promise you more views and clients?
Guy Bauer is the Founder a...
2021-04-2608 min
Martech Zone InterviewsGuy Bauer and Hope Morley of Umault: Death To The Corporate VideoIn this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative video marketing agency. We discuss Umault's success at developing videos for businesses that thrive in an industry rife with mediocre corporate videos.
Umault have an impressive portfolio of wins with clients large and small, their short videos invoking emotion, each which its own well-crafted story. Guy and hope discuss why doing a corporate video has very little to do with the actual recording and production work... and starts with exceptional research, discovery, and understanding of the...
2021-03-3028 min
The Hard Truth About B2B eCommerceBranding & Video Marketing For B2B eCommerce With Guy BauerSend us a textGuy Bauer is the Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 years and is the author of Death to the Corporate Video: A Modern Approach that Works. In this episode, we discuss how B2B companies need to simplify and improve the communication of their brand to stand out. Many companies simply look the same in the B2B space and fail to communicate their unique selling proposition through video...
2021-03-2457 minDeath to the Corporate VideoIntroducing Death to the Corporate VideoBig news: We’ve changed the name of our podcast from “So You Need a Video” to “Death to the Corporate Video.” Regular listeners may recognize that as the name of Guy’s book. But in addition to some consistency there, we wanted to update the podcast name to clearly show what we stand for. Our goal is to rid the world of bad corporate video.We want our listeners to generate growth with their video marketing, and to do that we must end the corporate video.Join us on our crusade. Like the new name? Think...
2021-03-1121 min
Engage Video Marketing PodcastDeath to the Corporate Video with Guy BauerIn this episode we’re going to be talking about corporate videos and the stigma wrapped around it. Are you really resigned to the idea that your videos will be talking heads and b-roll, stock music and a couple of carefully placed slow motion footsteps down a corridor?Do all corporate videos basically fit the same mold?My guest today is Guy Bauer, Founder and Creative Director of Umault, an agency that makes wildly creative B2B video marketing campaigns people actually want to watch. Guy has been making commercial videos for over 20 yea...
2021-03-0138 minDeath to the Corporate VideoWhy your B2B videos are ineffective, and what to do about itMarketing Week recently published a report claiming that 75% of B2B advertising is ineffective. In a study of 1,600 B2B ads watched by a whopping 6 million people, 75% of ads scored one star or lower on an emotional engagement scale. None of them reached the highest level of five stars. In this episode of “So you need a video,” Guy and Hope break down what makes these B2B ads ineffective, why that matters, and what you can do about it. We’ll discuss mullet videos, judging wine by its label, and our favorite report from the B2B...
2021-02-2533 minDeath to the Corporate VideoDefend your creative marketing ideas from being ruined by your bossWhenever you have a new or risky idea in marketing, there is going to be someone at your company who says no. Maybe they are risk-averse, maybe they just personally don’t like it. Either way, we all need strategies in our tool belt for how to defend great ideas, and how to push back on bad ones.In this episode, Hope and Guy give overview of our recommended strategies on pushing back on bad video marketing feedback. Plus digressions on The Weeknd, Southwest Airlines, and mullets.For full episode notes, visit us at umault.co...
2021-01-2929 minDeath to the Corporate Video6 things to do before your next video campaignWe here at Umault recently ran a video campaign for ourselves (yes, we practice what we preach). As our launch date approached, we made a checklist of all the things to do and check before hitting “go.” We found it very useful, and thought you might too.We’d like to share our secrets.Listen to the episode for a break down of the key steps you should take before your next campaign, or read the full checklist on our website.Wondering what videos we ran to advertise ourselves? The direct spot th...
2020-07-1710 minDeath to the Corporate VideoHow to restart video production safely during COVID-19When and how to restart video production safely is one of the biggest questions in marketing and advertising right now. In this episode, we share the biggest changes you can expect on a video production set during COVID-19 and how our industry is adapting.For full details and a huge list of resources, read the guide on our website: Video production during COVID-19: How to restart safelyNot ready to shoot? Consider alternatives to live-action production or using stock footage.
2020-06-2522 minDeath to the Corporate VideoPositive trends for marketers: 5 stats that prove it’s not all bad newsSince the coronavirus pandemic started, it can feel like there is no good news out there for the economy or for marketers. However, we at Umault are inclined to look for the bright side. We figured that couldn’t be all bad, so we sent Tory out to gather up some good news. She came back with these five positive consumer trends for post COVID-19 that we hope will let a little sunshine back in your feed. They certainly cheered us up. 5 stats that should make marketers optimistic (despite COVID)According to the Conference Board, consumer con...
2020-06-1127 minDeath to the Corporate VideoHow to increase social media engagement for your B2B contentWe all know the sunken feeling of posting something to social and getting crickets in return. But if you’re a brand, especially in the B2B space, getting no engagement on your social media posts isn’t a sign that it’s just a bad joke. It’s a sign that you aren’t bringing value to your audience. And that means a missed opportunity to bring someone down the funnel.In some ways, social media engagement is much easier for B2C brands to capture than B2B brands. They can post something funny or irreverent...
2020-05-2820 minDeath to the Corporate VideoHow “corporate video” became a dirty word“Corporate video” was once a neutral descriptor for videos made by corporations. But now it’s become a dirty word. No one wants their video content described as “corporate” anymore. How did the phrase "corporate video" develop this negative connotation, and how can you make sure your content won’t get slapped with this label?Listen to the podcast or watch us on YouTube to learn where we think the term “corporate video” originated and what the main tropes of corporate video are. Fear not, there are a few things you can do when creating video content to...
2020-04-3024 minDeath to the Corporate Video5 reasons why you should get an outside-in perspectiveSometimes it’s obvious when you need an outside opinion, like when you’re trying to decide if that sweater from Anthropologie is actually cute or just weird. Other times, the value of an outside opinion is less clear. If you have a strong marketing department with great ideas and clear goals, do you really need to engage with an outside agency? What are they going to contribute that you don’t already know about your industry and customers?In this episode of the podcast, recorded under stay at home orders, the Umault team discusses the top 5 reason...
2020-04-1627 minDeath to the Corporate VideoDoes user-generated content have a role in B2B marketing?When Lady Gaga released her newest music video for Stupid Love “shot on iPhone,” the Umault team started thinking about the role of user-generated video in marketing. I personally live by the motto “If it’s good enough for Gaga, then it’s good enough for me,” but that’s probably not true for all brands as well.However, user-generated and self-taped content does have a role in the current media landscape, especially in times when shooting a live-action production isn’t an option.Listen to the episode or check us out on YouTube to learn:Why th...
2020-04-0220 minDeath to the Corporate VideoAudience personas are not a silver bulletDuring the holiday season, the high-end exercise company Peloton released an ad with a simple enough concept: Man buys his wife a Peloton. She works out all year and loves it. Thanks husband the next Christmas for the wonderful gift. And yet. The internet exploded with controversy over the spot.When we watched it, we sensed an overreliance on audience personas. Audience personas are a valuable marketing tool that help brands focus their content and speak to the right people. Unfortunately, some brands forget that these personas are only a framework, not real people.Listen...
2020-03-1925 minDeath to the Corporate VideoWith videos like these, who needs text?Determining the right medium for your sales and marketing content is vital part of a robust communications strategy. It's like a balanced breakfast of content! Text and video can and should work together at different stages of your sales funnel to achieve different goals.Is text dead? Should I just stop typing this introduction right now and let you skip straight to the podcast? Determining the right medium for your sales and marketing content is vital part of a robust communications strategy. It's like a balanced breakfast of content! Text and video can and should work together...
2020-03-0618 minDeath to the Corporate VideoLessons from the Super Bowl: What all companies, even B2B, should learn from the adsWhat do you think of when you think of Super Bowl ads? Memorable spots? Your favorite celebrities? Big budgets?At Umault, we think of all of these things, but we mostly think about the entertainment value. And then we wonder, why can't all marketing and advertising be as entertaining as Super Bowl ads? Why aren't we always trying to entertain?Ah, entertainment. The key to capturing an audience's attention. But what if your company doesn't specialize in highly caffeinated beverages that allow you to pull off a "Puppymonkeybaby"-esque spot?The thing is: y...
2020-02-1419 minDeath to the Corporate VideoForget B2B. Let's market to people.If there's one thing the team at Umault would love to see left behind in 2019, it's the limits that the terms "B2B" and "B2C" marketing put on the creative process (and also vertical cell phone videos but that's not relevant to this post). Businesses don't market to businesses. We market to people. Real ones who thought The Rise of Skywalker was flawed but emotionally satisfying and that more people should watch Jane the Virgin. At the end of the day, both you and your clients go home and want to be entertained by the same movies and...
2020-01-2423 minDeath to the Corporate VideoWhy it doesn't matter if (some) people hate your videoAs people and as brands, we all desperately want to be liked by everyone. It's human nature. But when it comes to successful video marketing, you shouldn't be afraid of being disliked every once in a while. That's not to say that you should create content that offends people just to get the social media buzz. Well done video marketing content will be liked by the target audience and will elicit no reaction, or even sometimes confusion, from those outside that target audience.When you create a video that's well-targeted to your potential prospects, it contains messages...
2020-01-1019 minDeath to the Corporate VideoThat video ain't gonna share itself: 5 tips to promote your video onlineWe often don't think about how we experience and find new content online, but it all comes from one place: shares. Shares are how content moves across social platforms like Facebook or Reddit, and shares dictate how we consume content. As video marketers, we are constantly fielding questions about how to promote your video online. It leads to the eternal question, "How do we get our video shared?"Many marketers make the mistake of thinking that quality content shares itself. It isn't enough to make something great, post to YouTube, and wait for the view counts to...
2019-12-1722 minDeath to the Corporate VideoDon't talk like a sausage: Using simple language to create marketing videos that workOur business and personal conversations are filled with phrases used to show that we belong and create a feeling of being "in the club." These are words weaved into our day-to-day vocabulary in conscious, or even subconscious, attempts to communicate our intelligence and "wokeness" to the world (think words and phrases like "hone in on," "derive actionable insights," and "impactful".) What if went back to the building blocks of conversation? Using simple, direct language to communicate ideas and themes that created authentic feelings of empathy and belonging? Would we accomplish the goal of truly connecting w...
2019-11-0628 minDeath to the Corporate VideoIn-house marketing team vs. external agency: picking the right team for the right jobDepending on marketing objectives you may need additional support. Learn when to hire a marketing agency vs. utilizing your in-house marketing team.Episode notesWhen a new marketing project kicks off, it can be hard to pull together the right team for the job. Evaluating the current and potential talent within your organization can be time-consuming, political, and down-right difficult. And once you do have a good lay of the land, you may find you don't have the internal resources you need to get the job done right. At this point, you might find yourself a...
2019-10-2416 minDeath to the Corporate VideoHow to to decide if rushing your video project is worth itHow can you decide if rushing your marketing video timeline is worth it? What pitfalls should you watch out for if you do decide to rush? How can you make sure that your rush video stays on track and goes as smoothly as it can? Rush marketing projects - when unforeseen circumstances force you to take the amount of time you know your project needs and condense it down to a timeline that's anything but ideal.Maybe you've been there, done that. Maybe you thrive under the pressure of rush projects. Maybe you hate them. Ma...
2019-10-1121 minDeath to the Corporate VideoWhen to use video to launch your internal initiativeWhen it comes to launching an internal initiative, it can be hard to know where to start. The standard intranet article, email blast, or templated PDF attachment are begging to be transformed into something more engaging. And more effective.Often, internal communications teams don't seriously consider using video or don't think they can justify spending "that kind of money" for something that is "just going internal". External campaigns and initiatives focused on engagement and selling prospects and clients seem to take priority. Perhaps this is because internal videos have a reputation for being long, boring, and...boring.
2019-09-2422 minDeath to the Corporate VideoStop interviewing your CEO and trying to pass it off as a marketing videoWhen your team is considering making a sales or marketing video, one idea that inevitably comes up is to film the CEO or another executive leader. You decide to call up a production company, ask them to interview the executive about your services, and film some shots around the office showing how collaborative your team is. It'll be great!Or will it? In this episode, we discuss whether these types of videos are actually effective for your brand, and how to determine the best option for your video project. Listen to the full episode, or read the...
2019-08-2821 minDeath to the Corporate VideoThings to think about before you start a video projectWhether it's your first marketing video or your one-hundredth broadcast spot, video development and production can be exciting - the possibilities of a great story, the feeling of accomplishment when the final creative is a "go", and the rush of pre-production and the shoot. Not to mention the pride you feel when your video is shared or presented for the first time (and the EOY performance bonus you receive when the video has knocked the KPIs out of the park ain't too shabby either.)These are the sexy parts of making a video. But let's flash back...
2019-08-1522 minDeath to the Corporate VideoHow to break the ice in a sales meeting with videoAs a salesperson, there can be nothing more intimidating than walking into a room full of strangers and kicking off the meeting. Will you connect with them? Are you confident that your product or service is the right fit for them? How will you break the ice?One great way to break the ice and kick off a sales presentation is with a strong video. A video can work wonders in showing your prospect that you understand his or her problems and are there with solutions. An effective video is like your wingman — setting you up to loo...
2019-07-2520 minDeath to the Corporate VideoThe biggest mistake you're making with videoIn this episode, Guy and Hope talk about the biggest mistake they see brands making when they make videos. Spoiler alert: it has nothing to do with the type of camera you use or how many crew members you had on set. In fact, the mistake happens usually months before the production date. The mistake happens when brands make that first phone call or email because they want a video — and they send it directly to a production company. Visit https://umault.com/insights/ for full show notes and more thoughts about video, sales, and marketing (complete wit...
2019-07-1119 minDeath to the Corporate VideoWhy your customers want to watch videoAs a brand, it seems like everyone is constantly talking about making and distributing video. The pressure is on to make more video and get it out in front of your customers. There's a reason for that: people simply like watching videos. What makes video so effective?In this episode, Hope and Guy break down why your customers are watching more video than ever. Like, over a billion hours of video on YouTube every day more video. Turns out that the way humans process information means that any medium that can hit multiple senses at once, like...
2019-06-2722 min