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RankableChapter 20: The Future of AI-First Discovery and Advanced GEO - The AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 20 explores the future of AI-first discovery and how advanced Generative Experience Optimization (GEO) will shape the next era of search.The discussion looks at how search is moving beyond the keyboard into multimodal experiences like voice, visual, and embodied search, with projects like Google Astra and Mariner showing what assistants can do in real time. We also dig into hyper-personalization, persistent memory across sessions, and open protocols such as Model Context Protocol (MCP) and Agent-to-Agent (A2A) communication, which...
2025-09-1014 minRankableChapter 19: Trust, Truth, and the Invisible Algorithm – GEO's Ethical Imperative - The AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 19 explores how hallucinations, misinformation, and hidden biases in AI-powered search are reshaping what trust and authority mean online.The discussion looks at examples from Google’s AI Overviews and ChatGPT, where systems have confidently cited glue in pizza recipes, rocks as a healthy snack, and even hallucinated product features into existence. These mistakes highlight a deeper issue: AI systems often perform credibility rather than deliver it. We dig into why this happens, what it means for brands that risk be...
2025-09-1014 minRankableChapter 18: The Content Collapse and AI Slop – A GEO Challenge - The AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 18 looks at the growing crisis of AI-generated content and the way it is reshaping discovery systems.We examine how “AI slop” is flooding the web, from faceless YouTube channels to SEO farms that churn out thousands of synthetic posts. The discussion explores the economic drivers of this content glut, the impact it has on search indexes, and how it accelerates problems like model collapse and misinformation at scale.The episode also introduces strategies for surviving this polluted envi...
2025-09-1016 minRankableChapter 17: Agency and Vendor Selection for GEO Success - The AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 17 explores how to evaluate and select agencies and vendors for Generative Engine Optimization in an era where traditional SEO metrics no longer tell the full story.The discussion highlights what separates GEO-ready partners from keyword-era agencies, from technical depth in vector search and Retrieval-Augmented Generation to the ability to engineer content that AI systems can parse, synthesize, and cite. We cover the importance of multi-platform expertise, real examples of AI citation optimization, and why measuring GEO performance requires looking...
2025-09-1018 minRankableChapter 16: Redefining Your SEO Team to a GEO Team - The AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 16 looks at what it takes to evolve from a traditional SEO team into a GEO team built for AI-driven search.The discussion explores how core SEO assumptions—rankings drive revenue, more pages equal more traffic, keyword stuffing wins—are breaking down as AI Overviews, ChatGPT, and other platforms synthesize answers without sending users to your site. To stay visible, teams need new roles like Relevance Engineers, Retrieval Analysts, and AI Strategists who can connect technical infrastructure with AI-first discovery.
2025-09-1015 minRankableChapter 15: Simulating the System for GEO Insights - The AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 15 explores how simulation can give marketers an edge in Generative Engine Optimization by letting them test how AI-driven search systems retrieve, interpret, and present content before it goes live.The discussion covers practical approaches like building local retrieval simulations with tools such as LlamaIndex, running synthetic queries to mimic AI fan-out, and using LLM-based scoring pipelines to measure content readability, extractability, and semantic richness. It also looks at hallucination analysis through prompt templating and how feedback loops between simulation...
2025-09-1014 minRankableChapter 14: Query and Entity Attribution for GEO - The AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 14 explores how attribution works in a generative search environment where the visible query is only the surface and the real retrieval happens behind the scenes.The discussion looks at query fan-out, where a simple user prompt splinters into dozens of synthetic subqueries targeting entities, attributes, and data sources. We cover techniques like query perturbation testing and co-citation analysis that help reverse engineer this process, exposing which content consistently surfaces and why.We also dive into the role...
2025-09-1017 minRankable Chapter 13; Tracking AI Search Visibility (GEO Analytics) - The AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 13 focuses on how to measure visibility in generative search engines, where the challenge is no longer about keyword rankings but about whether your content shows up inside AI-generated answers.The discussion covers methods like custom monitoring agents, log file analysis, and tracking AI bots such as GPTBot, ClaudeBot, and PerplexityBot to see when and how they’re retrieving your content. It also explains how to use tools like FetchSERP to capture AI Overviews and AI Mode appearances, build dashboards th...
2025-09-1017 minRankableChapter 12; The Measurement Chasm: Tracking GEO Performance - The AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 12 focuses on the “Measurement Chasm,” the gap between optimization efforts in Generative Engine Optimization (GEO) and the business results most teams track.The discussion explains why traditional analytics break down in generative search, where systems like AI Overviews, ChatGPT, and Perplexity retrieve and synthesize content without always sending clicks. We explore a three-tier framework for tracking GEO performance: input metrics (eligibility signals like passage relevance and bot activity), channel metrics (share of voice and citation prominence in generative results), and...
2025-09-1019 minRankableChapter 11: Content Strategy for LLM-Centric Discovery (GEO Content Production) - The AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 11 looks at how to build a content strategy for LLM-centric discovery, where AI systems—not just search engines—are the ones retrieving and synthesizing information.We explore how GEO content production starts with data-backed strategy, using tools like query and entity matrices to capture the full scope of a topic. The discussion then moves into practical steps for writing content that AI can understand, including semantic chunking, semantic triples, and the use of unique, specific insights that stand out in r...
2025-09-0820 minRankableChapter 10: Relevance Engineering in Practice (The GEO Art) - The AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 10 explores Relevance Engineering in practice, showing how to apply GEO principles to create content that is retrievable, extractable, and visible in AI-driven search.We begin with semantic scoring and passage optimization, explaining how modern systems evaluate meaning at the passage level rather than relying on keyword density. The episode shows how embeddings represent content in vector space and why well-structured, semantically rich passages increase visibility in generative results.We walk through seven practical ways to tune embeddings...
2025-09-0512 minRankableChapter 10: Relevance Engineering in Practice (The GEO Art) - AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 10 explores Relevance Engineering in practice, showing how to apply GEO principles to create content that is retrievable, extractable, and visible in AI-driven search.We begin with semantic scoring and passage optimization, explaining how modern systems evaluate meaning at the passage level rather than relying on keyword density. The episode shows how embeddings represent content in vector space and why well-structured, semantically rich passages increase visibility in generative results.We walk through seven practical ways to tune embeddings...
2025-09-0512 minRankableChapter 09: How to Appear in AI Search Results (The GEO Core) - AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 9 focuses on how to appear in AI search results, outlining the GEO core practices that determine inclusion in generative answers.We start with the GEO Inclusion Checklist, where technical accessibility and content relevance overlap. The episode explains why clean semantic structure, open crawl access, sitemaps, and descriptive formatting are prerequisites for visibility. It also highlights the importance of clear topical focus, citations, and answer-like formatting that AI systems can extract directly.We then cover the role of...
2025-09-0516 minRankableChapter 08: Query Fan-Out, Latent Intent, and Source Aggregation - AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 8 explains query fan-out, latent intent, and source aggregation — the mechanics that turn a single user query into dozens of sub-queries driving generative answers.We explore how systems expand an input into related intents, identify explicit and implicit slots, generate rewrites, and anticipate follow-up questions. The episode shows how routing directs these sub-queries to different sources and modalities, from web indexes and APIs to video transcripts and structured data.We then break down the selection funnel, where retrieved ch...
2025-09-0519 minRankableChapter 07: AI Search Architecture Deep Dive: Teardowns of Leading Platforms - AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 7 takes a deep dive into the architecture of leading AI search platforms, breaking down how each system retrieves, ranks, and synthesizes information.We start with the core Retrieval-Augmented Generation (RAG) pattern, which grounds large language models in real-time data. The episode explains embedding-based indexing, hybrid pipelines that blend lexical and semantic retrieval, and why passage-level clarity and extractability are now as important as keyword targeting.We then compare Google AI Overviews and AI Mode, ChatGPT with browsing...
2025-09-0520 minRankableChapter 06: The Evolution of Information Retrieval: From Lexical to Neural - AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 6 traces the evolution of information retrieval from simple lexical matching to today’s neural systems that power generative search.We start with the foundations of inverted indexes and lexical search, which drove early SEO practices like exact keyword targeting. The episode then explores the rise of embeddings, where meaning is captured in vector space, enabling systems to connect related terms and concepts beyond surface-level matches.We discuss how Google now embeds not just words and documents but en...
2025-09-0322 minRankableChapter 05: The Unassailable Advantage: Why Google is Poised to Win the Generative AI Race - The AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 5 explains why Google is uniquely positioned to dominate the generative AI race.We look at how Google’s advantage comes from its proprietary data scale, first-party chips (TPUs), and a portfolio of billion-user products that provide constant feedback loops. The episode explores how Google’s invention of the Transformer architecture set the foundation for modern AI, and how its integration across platforms like Search, YouTube, Maps, and Gmail makes its reach and influence unmatched.The discussion highlights the...
2025-09-0313 minRankableChapter 04: The New Gatekeepers and the GEO Landscape - The AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 4 examines the new gatekeepers of discovery and how Generative Engine Optimization (GEO) is reshaping visibility across platforms.We break down Google’s dominance with AI Overviews, AI Mode, and Gemini, and how the Great Decoupling has changed the value exchange between publishers and search engines. The episode also explores how OpenAI’s ChatGPT, Perplexity, Anthropic’s Claude, and Microsoft’s Copilot each approach discovery differently, with their own strengths, limitations, and implications for brands.The discussion compares AI-drive...
2025-08-2916 minRankableChapter 03: From Keywords to Questions to Conversations – and Beyond to Intent Orchestration - The AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 3 explores the progression from keywords to questions, to full conversations, and now to intent orchestration.We examine how search moved from simple keyword matching to intent recognition, natural language queries, and conversational context retention. The chapter highlights why SEO is no longer about matching words, but about aligning with user purpose and enabling multi-turn discovery across topics.The episode also looks ahead to proactive agents that anticipate needs and prompt inversion, where AI asks users for missing...
2025-08-2818 minRankableChapter 02: User Behavior in the Generative Era: From Clicks to Conversation - The AI Search ManualThis episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 2 examines how user behavior is shifting in the generative era, where people rely less on clicks and more on synthesized answers.We discuss the impact of Google’s AI Overviews, which now dominate search results, reduce click-through rates, and reshape how users consume information. The episode highlights how prompts are becoming the new queries, why prompt quality determines output quality, and how multi-turn, conversational search is replacing single keyword lookups.We also explore the risks of misplaced tr...
2025-08-2719 minRankableChapter 01: Introduction: The Fall of the Blue Links and The Rise of GEO - The AI Search ManualThis episode is part of the AI Summary series, which covers iPullRank's AI Search Manual chapter by chapter. Chapter 1 examines how search has evolved from “10 blue links” to AI-driven answers, altering how audiences discover and evaluate brands.We trace the evolution from Universal Search and the Knowledge Graph to large language models, such as ChatGPT, Gemini, and Claude, which generate conversational results and reduce the need for clicks. The discussion explains the move from SEO to GEO, Generative Engine Optimization, where the focus is on semantic clarity, authority, and multimodal content that machines can interpret and present.
2025-08-2518 min
Designing DemandBecome The King Of SEO With Mike King of IPullRankMike King is the the founder of iPoRank, an SEO and digital marketing agency, and the CMO of AIPRM, an AI prompt marketplace startup. He has an extensive background in marketing, coding, and rap music.
In the interview, Mike discusses his journey from coding as a kid to releasing rap albums and battling MCs, to working at major agencies like Razorfish. He shares how his technical skills enabled him to excel at SEO and content strategy roles at agencies. Frustrated by the agency world, Mike started his own successful agency iPoRank.
As a b...
2023-11-081h 39RankableThe Emergence of the T-Shaped SEO ft. Michael Glavac - Episode 100In episode 100, iPullRank's Michael Glavac joins the shows to discuss why SEOs should be taking a more specialized approach to their SEO skillset.Michael gives his thoughts on the importance of being a T-Shaped SEO and the necessary knowledge and expertise you'll need to be a killer Technical SEO.We also share some opinions on the hardest industries to work in technical SEO and why you should NOT be cutting your SEO budget right now.(0:00) Intro(2:07) The Value of T-Shaped SEO(4:37) The Necessary Skillsets for Technical SEO
2023-03-1529 minRankableProtect Yourself From JS Rendering Disasters ft Dan Reno & Zach Chahalis - Episode 91In episode 91, Dan Reno of Botify and Zach Chahalis of iPullRank stop by to discuss how JavaScript can prevent Google from rendering all of your content, how that might impact crawling, and how you can use dynamic rendering to ensure you’re not stuck in a delayed rendering queue.We discuss how Botify’s tools like SpeedWorkers can be used to sniff out and prevent issues before they arise.Dan & Zach also share some insights on how Google comprehends JS rendering and where that interaction could improve.(0:00) Intro(4:04) Has Google’s Compre...
2022-11-1640 min
SEO Podcast by Olga ZarrLocal, E-commerce, & Enterprise SEO With Garrett Sussman From iPullRankThis episode of the SEO Podcast by #SEOSLY features a special guest - Garrett Sussman from iPullRank - who shares his own SEO story and lets me pick his brains on local SEO, enterprise SEO, e-commerce SEO, and more!
If you are into local SEO and SEO in general, you definitely want to watch this episode:
Website: ipullrank.com
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2022-11-1655 minRankable89. Local SEO Advantages For Enterprise Ecommerce ft Michael Carini & Shantel BranchIn episode 89, Michael Carini of Lastmile Retail and Shantel Branch of iPullRank join the show to discuss how local SEO can be used by enterprise brands to unlock another level in their marketing campaigns.Michael shares insights on all of the missed opportunities that come from overlooking local search for large brands.We also discuss enterprises can leverage their retailers to maximize the brands visibility.(0:00) Intro(5:38) Context is King(7:04) Incorrect Information in Local Search(8:22) How Google Prioritizes Location Signals(10:20) Common Issues In Local Search
2022-11-0240 minRankable84. The Underrated Value Of Structured Data For SEO ft Zach ChahalisIn episode 84, iPullRank's Director of SEO, Zach Chalahis stops by to share his thoughts on why we all need to be showing more love and attention to structured data.Zach gives us the scoop on how enterprise organizations can use structured data to get a noticeable lift in traffic and why structured data should not be an afterthought.We also discuss the common misconceptions around structured data and why so many people get it wrong.(0:00) Intro(3:25) In-House vs Agency Work(5:24) Structured Data(8:45) The Future of Products in...
2022-09-2843 minRankable71. How Notion Grew To Be A Productivity Giant ft Aaron JohnsonOn Ep. 71 of iPullRank’s Rankable Podcast, we decided to have a deeper look at how Notion became one of the most well known project management tools on the market.
2022-07-0617 minRankable69. Under the Hood of the SERPs ft John MurchOn Ep. 69 of iPullRank's Rankable Podcast, Garrett Sussman hosts John Murch, Director of Software Engineering at iPullRank to discuss web scraping, SEO data, and new Google SERPs.John Murch is a Pittsburgh-based developer who stumbled into SEO while building WordPress websites in 2005. He has worked with small and large clients both as a consultant and in-house. John enjoys coding ideas and is currently Director of Software Engineering at iPullRank.He’s been featured on OnCrawl and GrepWords, including producing tutorials on Injecting Search Volume into Google Search Console and Creating a Slack App for Quick Ke...
2022-02-1732 minRankable68. How to Create Newsworthy Content ft Amanda MilliganOn Ep. 68 of iPullRank's Rankable Podcast, Garrett Sussman hosts Amanda Milligan, Head of Marketing at Stacker, to discuss the topic of how to create newsworthy content.Amanda Milligan is the Head of Marketing at Stacker, a data journalism newswire that partners with brands to create and distribute content to their high-authority publisher network, building brand awareness and earning links for their clients. With a degree in journalism and a decade in content marketing, she’s spent her career helping brands harness the intersection of content and SEO. Her expertise has been published in Entrepreneur, Forbes, Te...
2022-02-0336 minRankable67. Navigating the Modern Remote Workplace ft Ruth Burr ReedyOn Ep. 67 of iPullRank's Rankable Podcast, Garrett Sussman hosts Ruth Burr Reedy, Vice President of Strategy at Upbuild, to discuss the topic of how navigate the modern remote workplace.Ruth Burr Reedy is the Vice President of Strategy at UpBuild, a fully-distributed marketing agency specializing in technical SEO, advanced web analytics, and whole-funnel technical marketing strategy. In the 15+ years Ruth has been working in SEO, she's worked at agencies, as an independent consultant, and in-house, including a stint as the Head of SEO at Moz.We’re all still figuring out how to ma...
2022-01-2736 minRankable66. Using SEO Data the Right Way ft Mordy ObersteinOn Ep. 66 of iPullRank's Rankable Podcast, Garrett Sussman hosts Mordy Oberstein, Head of Communications at Semrush, to discuss the topic of how SEO data can be used to inform your strategy effectively.Mordy is the Head of Communications at Semrush. He also sits behind the mic as both the host of and a contributor to multiple SEO podcasts. He‘s also one of the organizers of #SEOchat on Twitter and a popular industry author writing for Search Engine Land, Search Engine Journal, etc.There’s a ton of SEO data available these days. Goog...
2022-01-2035 minRankable65. Ranking Technical SEO Priorities ft Patrick StoxOn Ep. 65 of iPullRank's Rankable Podcast, Garrett Sussman hosts Patrick Stox, Product Advisor, Technical SEO, & Brand Ambassador of Ahrefs, to discuss the topic of how do you prioritize what to tackle in technical SEO.Patrick is an organizer for the Raleigh SEO Meetup (the most successful SEO Meetup in the US), the Beer and SEO Meetup, and the Raleigh SEO Conference. He also runs a Technical SEO Slack group and is a moderator for /r/TechSEO on Reddit. Patrick was the lead author for the SEO chapter of the Web Almanac. He also likes to...
2022-01-1333 minRankable64. Fallout from Google’s Title Rewriting ft Cyrus ShepardOn Ep. 64 of iPullRank's Rankable Podcast, Garrett Sussman hosts Cyrus Shepard, Co-founder of Zyppy, to discuss the topic “Fallout from Google’s Title Rewriting.”Cyrus is a long-time SEO consultant and practitioner who’s worked with Moz and is the co-founder of Zyppy. Currently building new SEO software. Whatever he’s doing, he’d probably rather be hiking or running. He’s always educating around the fundamentals of SEO. His deep knowledge of strategy and tactics has established him as a well-regarded source of value in our industry.Curious what he’s put out over 2021? C...
2022-01-0631 minRankable63. The Hiring Equation for Marketing ft. John DohertyOn Ep. 63 of iPullRank's Rankable Podcast, Garrett Sussman hosts John Doherty, Founder and CEO of Credo, to discuss the topic “The Hiring Equation for Marketing”John has almost a decade of experience in SEO and online marketing. Before starting Credo, he ran marketing/growth for HotPads and Trulia Rentals, part of the Zillow Group family of real estate brands.He now connects businesses with marketing agencies and understands the key ingredients that make for a successful marketing hire.We also discuss:What analytics and business metrics that you need to understand befo...
2021-12-0936 minRankable62. The Value of Google Tag Management Across Your Organization ft. Simo AhavaOn Ep. 62 of iPullRank's Rankable Podcast, Garrett Sussman hosts Simo Ahava, Co-founder of technical marketing education platform Simmer, to discuss the topic “The Value of Google Tag Management Across Your Organization”Simo is a highly regarded educator in the world of marketing and data. He’s taught courses on CXL on Google Tag Manager, analytics, and more.He understands the challenges around tracking as tech embraces user privacy. In this interview, Simo will cover how to inspire data awareness across your organization.We also discuss:Benefits and detriments of server-side tracking G...
2021-12-0233 minRankable61. Modern Audience Research for Marketers ft. Rand FishkinOn Ep. 61 of iPullRank's Rankable Podcast, Garrett Sussman hosts Rand Fishkin, CEO and co-founder of audience research software SparkToro to discuss the topic “Modern Audience Research for Marketers”SparkToro was not Rand's first SaaS rodeo though. He started SEO software company Moz and wrote the book on his experience, Lost and Founder. He’s an educator of SEO, a nurturer of entrepreneurs, and an advocate for social action.Published on many industry websites, Rand addressed the challenges that many marketers face in discovering their audience and what makes them tick. We also d...
2021-11-1837 minRankable60. The Technical SEO of eCommerce ft. Kristina AzarenkoOn Ep. 60 of iPullRank's Rankable Podcast, Garrett Sussman hosts Kristina Azarenko, SEO Consultant and founder of MarketingSyrup to discuss the topic “The Technical SEO of eCommerce”Kristina Azarenko is an SEO educator and consultant. She runs her boutique consultancy, MarketingSyrup.She's written the book on eCommerce SEO, covering a range of tactics to implement for any online store.She has built and maintained the SEO on-page info chrome extension, SEO Pro Extension.Published on many industry websites, Kristina will explain why technical SEO is the hardest skill to pick up.We...
2021-11-1134 minRankable59. The Proper Way to Do SEO Testing ft. Will CritchlowOn Ep.59 of iPullRank's Rankable Podcast, Garrett Sussman hosts Will Critchlow, CEO of SearchPilot to discuss the topic “The Proper Way to Do SEO Testing”Will Critchlow started the SEO consultancy, Distilled with Duncan Morris in 2005. They’ve been at the forefront of SEO split-testing methodologies and spun out the Optimization Delivery Network (ODN) platform SearchPilot (started in 2015).Will’s a master at conducting split-test experiments, that can determine how changes to your website impact your rankings.This week, Will Critchlow joined us to discuss the state of SEO split testing.We also...
2021-11-0436 minRankable58. Outside-of-the-Box SEO Tactics ft. DC GlennOn Ep.58 of iPullRank's Rankable Podcast, Garrett Sussman hosts DC Glenn, one-half of the multi-platinum ‘90s hip hop group Tag Team which made the pop classic “Whoomp!” (There It Is), to discuss the topic “Outside-of-the-Box SEO Tactics.”DC Glenn has been in the music industry for 3+ decades! Did you know that he has a mild obsession with SEO? He’s been doing a variety of testing on his own, and you know that he’s got some epic stories to share.This week, DC Glenn joined us to discuss his special techniques for SEO.We also disc...
2021-10-2837 minRankable56. Building an SEO Community On Every Channel ft. Aleyda SolisOn Ep.56 of iPullRank's Rankable Podcast, Garrett Sussman hosts Aleyda Solis, International SEO Consultant, to discuss the topic "Building an SEO Community On Every Channel."
2021-10-1437 minRankable55. The Balance Between Trending SEO and Evergreen SEO ft. Brian DeanOn Ep.55 of iPullRank's Rankable Podcast, Garrett Sussman hosts Brian Dean, Founder of Backlinko, to discuss the topic "The Balance Between Trending SEO and Evergreen SEO."
2021-10-0729 minRankable54. How SEO and PPC Work Hand in Hand ft. Mark BealinOn Ep.54 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Mark Bealin, Founder of SearchLab & Host of Suds and Search, to discuss the topic "How SEO and PPC Work Hand in Hand."
2021-10-0433 minRankable53. Product Management Mindset for Success ft. Upasna GautamOn Ep.53 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Upasna Gautam, Product Manager at CNN, to discuss the topic "Product Management Mindset for Success."
2021-09-2339 minRankable52. The Major Shifts in the Sales Landscape ft. Chaniqua (Nikki) IveyOn Ep.52 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Chaniqua (Nikki) Ivey, Director of Sales at Assembly, to discuss the topic "The Major Shifts in the Sales Landscape."
2021-09-1658 minRankable51. Utilizing Social Media for Sales/Marketing ft. Gerry MoranOn Ep.51 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Gerry Moran, Social Media Consultant, to discuss the topic "Utilizing Social Media for Sales/Marketing."
2021-09-0935 minRankable50. Implementing Honest Marketing into Your Business ft. Joe MannaOn Ep.50 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Joe Manna, Copywriter at Nextiva, to discuss the topic "Implementing Honest Marketing into Your Business."
2021-09-0235 minRankable49. Product Led SEO ft. Eli SchwartzOn Ep.49 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Eli Schwartz, SEO Strategic Consultant & Best Selling Author of Product Led SEO, to discuss the topic "Product Led SEO."
2021-08-2744 minRankable48. Creating an Enterprise-Level Content Strategy ft. Alexandra PieluskoOn Ep.48 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Alexandra Pielusko, Director of Content Strategy at iPullRank, to discuss the topic "Creating an Enterprise-Level Content Strategy."
2021-08-1931 minRankable47. How to Produce a Quality B2B Podcast ft. Paul Andre de VeraOn Ep.47 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Paul Andre De Vera, Global SEO Lead at Workday & Host of the SEO Video Show, to discuss "How to Produce a Quality B2B Podcast."
2021-08-1240 minRankable46. Season 3 Kickoff: Connecting with an Online Community ft. Garrett SussmanOn Ep.46 of iPullRank's Rankable Podcast, Jarrett Thomas hosts Garrett Sussman, Demand Generation Manager at iPullRank, to discuss the launch of Rankable Season 3.
2021-08-0540 minRankable45. B2B Influencer Marketing 101 ft. Anton ShulkeOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Anton Shulke, Head of Influencer Marketing at SEMrush to discuss the topic "B2B Influencer Marketing 101."
2021-07-0140 minRankable44. The Power of Personas and Audience Segmentation ft. Claudio E. CabreraOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Claudio E. Cabrera, Deputy Audience Director at The New York Times, to discuss the topic "The Power of Personas and Audience Segmentation."
2021-06-2534 minRankable43. Why SEO is More Important Today Than Ever ft. Lyamen SavyOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Lyamen Savy, Founder & CEO at 321 Ignition, to discuss the topic "Why SEO is More Important Today Than Ever."
2021-06-0332 minRankable42. The Current and Future State of SEO ft. Kevin Indig & Colt SlivaOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Colt Sliva, SEO Engineer at iPullRank, & Kevin Indig, Director of SEO at Shopify, to discuss the topic "The Current and Future State of SEO."
2021-05-2732 minRankable41. Leveraging Automation in Your Sales Approach ft. Michael KawulaOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Michael Kawula, Chief Evangelist at SalesRocket, to discuss the topic "Leveraging Automation in Your Sales Approach."
2021-05-2035 minRankable40. How to Capture an Audience On the Go ft. Lynnwood BibbensOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Lynnwood Bibbens, CEO at Reach TV, to discuss the topic "How to Capture an Audience On the Go."
2021-05-0638 minRankable39. Reasons Why You Should Start a Podcast ft. Kerry-Ann Betton StimpsonOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Kerry-Ann Betton Stimpson, CMO at JMMB Group, to discuss the topic "Reasons Why You Should Start a Podcast."
2021-04-3033 minRankable38. Preparing for the Core Web Vitals Update ft. Tammy WoodsOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Aleks Shklyar & Tammy Woods, Director of Global Technical SEO at Automation Anywhere, to discuss the topic "Preparing for the Core Web Vitals Update."
2021-04-2232 minRankable37. Best Ways to Build an eCommerce Brand ft. Salim HolderOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Salim Holder, CEO of 4th Ave Market, to discuss the topic "Best Ways to Build an eCommerce Brand."
2021-04-1530 minRankable36. The Future State of the Sports Betting Industry ft. Chris JonesOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Chris Jones, VP of Communications at FanDuel, to discuss the topic "The Future State of the Sports Betting Industry."
2021-04-0826 minRankable35. How to Foolproof Your Site for Google Updates ft. Lily RayOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas & Michael King host Lily Ray, Senior Director of SEO & Head of Organic Research at Amsive Digital, to discuss the topic "How to Foolproof Your Site for Google Updates."
2021-04-0135 minRankable34. How to Turn Leads into Revenue ft. Chris WalkerOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Chris Walker, CEO at Refine Labs, to discuss the topic "How to Turn Leads into Revenue."
2021-03-1830 minRankable33. How to Get the Most out of Your Content ft. Ross SimmondsOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Ross Simmonds, Founder & CEO at Foundation Marketing, to discuss the topic “How to Get the Most out of Your Content."
2021-03-1132 minRankable32. Future Trends in Digital Media ft. Detavio Samuels On this episode of iPullRank's Rankable Podcast, Jarrett Thomas & Shantel Branch host Detavio Samuels, CEO of Revolt TV, to discuss the topic “Future Trends in Digital Media."
2021-03-0433 minRankable31. B2B Sales & Connecting with Your Buyers ft. Gregoire NarcisseOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Gregoire Narcisse, Global Sales at Citrix, to discuss the topic “B2B Sales Approach: Connecting with Your Buyers."
2021-02-2531 minRankable30. What is Good Content for Social Media ft. Alex MinorOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Alex Minor, Creative Director of Eye AM Media, to discuss the topic "What is Good Content for Social Media?"
2021-02-1835 minRankable29. LinkedIn All-Star 5 ft. AJ YawnOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts AJ Yawn, CEO of ByteCheck, for our 5th LinkedIn All-Star Event.
2021-02-1131 minRankable28. How to Build an Authentic Relationship ft. Jonathan TesserOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Jonathan Tesser, VP of Research & Analytics at NYC & Co, to discuss his LinkedIn Journey
2021-02-0532 minRankable27. Challenging the Norms of a Competitive Industry ft. Andrew WangOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Andrew Wang, CEO at Spread, to discuss the topic "Challenging the Norms of a Competitive Industry."
2021-01-2829 minRankable26. How to Be Your Authentic Self on Social ft. Madison ButlerOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Madison Butler, CEO & Founder of Blue Haired Unicorn, LLC, for our 4th LinkedIn All-Star Event where we will be discussing the topic "How to Be Your Authentic Self on Social."
2021-01-2130 minRankable25. How to Build a Diverse and Inclusive Organization ft. Desiree ColemanOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Desiree Coleman, VP of Diverse Client Segments at a Fortune 500 Company, to discuss the topic "How to Build a Diverse and Inclusive Organization."
2021-01-2129 minRankable24. How to Break Through a Saturated Market ft. James LindsayOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts James Lindsay, CEO of RapSnacks, to discuss the topic "How to Break Through a Saturated Market."
2021-01-0829 min
Rankable23. 2020 Rankable Podcast RecapIn this episode, Jarrett Thomas and Chris Hart take a moment to look back on SEO in 2020 and the launch of Rankable Podcast.
2021-01-0430 minRankable22. Sports Marketing in the Age of COVID-19 ft. Will GulleyIn this episode, Jarrett Thomas hosts Will Gulley, Director of Digital Marketing at Big 12 Sports, to discuss "Sports Marketing in the Age of COVID-19."
2021-01-0434 minRankable21. How Should a Franchise Attack the Market ft. Heather NykolaychukOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas & Shantel Branch host Heather Nykolaychuk, CMO at Home Franchise Concepts, to discuss "How Should a Franchise Attack the Market."
2021-01-0430 minRankable20. LinkedIn All-Star Event 3: Social Media Sales Approach ft. Jake DunlapOn this episode of iPullRank's Rankable Podcast, Jarrett Thomas hosts Jake Dunlap, CEO of Skaled, to discuss "Social Media Sales Approach."
2021-01-0430 minRankable19. The Importance of Content StrategyIn this episode, Jarrett Thomas hosts Steve Pockross, CEO at Verblio, and Paul Zalewski, VP of Marketing at Verblio, to discuss "The Importance of Content Strategy."
2021-01-0429 minRankable18. The Key to Social Media SuccessIn this episode, Mike King & Jarrett Thomas host Ken Gibbs, Head of Series Social at Amazon, to discuss "The Key to Social Media Success."
2021-01-0430 minRankable17. How to Build a Successful FranchiseIn this episode, Jarrett Thomas hosts Solomon Choi, Founder & CEO at 16 Handles, to discuss "How to Build a Successful Franchise."
2021-01-0441 minRankable16. Getting Your SEO Back on Track in the Wake of COVID-19In this episode, Jarrett Thomas and Shantel Branch host David Hutton, Digital Marketing Manager at doxy.me, to discuss "Getting Your SEO Back on Track in the Wake of COVID-19."
2021-01-0432 minRankable15. Digital Marketing for Traditional OrganizationsIn this episode, Mike King and Chris Hart host Seth Dotterer, CEO at SiteCompli, to discuss "Digital Marketing for Traditional Organizations."
2021-01-0431 minRankable14. LinkedIn All-Star Event 2In this episode, Jarrett Thomas hosts David Gerhardt, CMO at Privy, for the second LinkedIn All-Star Event.
2021-01-0430 minRankable13. How to Identify Your Target AudienceIn this episode, Jarrett Thomas & Michael Dellon host Holly Miller Anderson, SEO Manager at Sears, to discuss the topic "How to Identify Your Target Audience."
2021-01-0436 minRankable12. Musicians in Marketing: The Importance of CreativityIn this episode, Jarrett Thomas hosts Gaetano Nino DiNardi, Director of Growth Marketing at Nextiva, & Jonathan Rosenfeld, Senior Demand Generation Manager at Twilio Inc. to discuss the topic "The Importance of Creativity in Marketing."
2021-01-0441 minRankable11. The Importace of Relationship Building with ClientsIn this episode, Jarrett Thomas & Shantel Branch host Chris Lombard, Senior Marketing Technologist Manager at Home Franchise Concepts to discuss the topic "The Importance of Relationship Building with Clients.".
2021-01-0434 minRankable10. LinkedIn All-Star EventIn this episode, Jarrett Thomas hosts Sam Downs, President at SLD & Company, & David Stanton, VP of Business Development at Eastern Union at our first ever LinkedIn All-Star Event.
2021-01-0429 minRankable9. How to Approach Content Strategy: Agency EditionIn this episode, Jarrett Thomas hosts Jordan Leschinsky to discuss "How to Approach Content Strategy: Agency Edition."
2021-01-0426 minRankable8. Black Owned Businesses During a RecessionIn this episode, Mike King & Jarrett Thomas host Octavia Warren Gilmore, Founder & CCO at Creative Juice, to discuss "Black Owned Businesses During a Recession."
2021-01-0433 minRankable7. The Do's and Don'ts of Enterprise SEOIn this episode, Mike King, Jarrett Thomas, and Chris Hart host Jesse McDonald, Global SEO Strategist at IBM, to discuss "The Do's and Don'ts of Enterprise SEO."
2021-01-0431 minRankable6. Emerging Markets Making the Most of the COVID-19In this episode, Mike King & Michael Dellon host John Chung, SEO Manager at Weedmaps & Jake Jamieson, Senior SEO Manager at Drizly, to discuss "Emerging Markets Making the Most of the COVID-19."
2021-01-0435 minRankable5. Paid Search & SEO: What Should Brands Prioritize?In this episode, Jarrett Thomas hosts Matt Caramenico, Head of SEO at Advance Auto Parts, to discuss "SEO vs. PPC, What Should Brands Prioritize?"
2021-01-0430 minRankable4. How to Drive Leads on Social ChannelsIn this episode, Jarrett Thomas hosts Alex B. Sheridan, Founder of Impaxs, to discuss "How to Drive Leads on Social Channels."
2021-01-0430 minRankable3. Click Data Trends Across VerticalsIn this episode, Mike King hosts Kameron Jenkins, Content & SEO Lead at Shopify, to discuss the topic "Click Data Trends Across Verticals."
2020-12-2335 minRankable2. Ranking the New NormalIn this episode, Mike King and Shantel Branch discuss the topic "Ranking the New Normal."
2020-12-2332 minRankable1. Optimizing in a PandemicIn this episode, Mike King and Fajr Muhammad discuss the topic "Optimizing your Business During a Pandemic."
2020-12-2331 min
The Beyond Local PodcastA Special Interview with Mike King of iPullRank | Beyond Local Episode 20In celebration of Beyond Local’s 20th episode, Kris chats with technical SEO superstar and founder of iPullRank Mike King. Tune in to hear them talk about how Mike went from touring rapper to entering the SEO industry, and pursuing your dreams no matter how big they are. Keep up with Kris and LSEO on what's new on our other channels: LSEO - https://lseo.com Facebook - https://www.facebook.com/LSEOcom/ LinkedIn - https://www.linkedin.com/company/lseo/ Twitter - https://twitter.com/LSEOCom Ins...
2020-10-1450 min
Growth Marketing TodayHow iPullRank Increased Organic Search Traffic by 50% using Natural-Language Generation with Michael King (GMT106)No website can stand without a strong backbone. For content, that backbone is technical SEO, which is the structure of your website. Without it, everything else falls apart. In this episode, I talk to Michael King, the Founder and Managing Director of iPullRank, a full-service SEO agency. He shares how he used Natural-Language Generation to automatically generate metadata and increase the organic search traffic for one of their clients by 50 percent.
Get the free growth cheat sheet with all actionable tips and notes from this episode in a one-page PDF at https://growthtoday.fm/106
2020-09-0332 min
Internet Marketing: Insider Tips and Advice for Online MarketingModern SEO: Tips for Success in 2018: Interview with iPullRank's Michael KingIn today's episode of the Internet Marketing Podcast, Andy is joined by Michael King, Managing Director at iPullRank to discuss Modern SEO. On the show you'll learn:If technical SEO alone can achieve SEO resultsSome of the technical SEO tools and tactics that people should be using in 2018Michael's SEO advice for those that have websites built using JavascriptHow to go about getting featured snippetsMichael's thoughts on forecasting when it comes to SEOYou'll also learn about Skratch, the cryptocurrency that Michael is launching.Plus, as u...
2018-01-2523 minThe Internet Marketing PodcastModern SEO: Tips for Success in 2018: Interview with iPullRank's Michael KingIn today's episode of the Internet Marketing Podcast, Andy is joined by Michael King, Managing Director at iPullRank to discuss Modern SEO. On the show you'll learn:If technical SEO alone can achieve SEO resultsSome of the technical SEO tools and tactics that people should be using in 2018Michael's SEO advice for those that have websites built using JavascriptHow to go about getting featured snippetsMichael's thoughts on forecasting when it comes to SEOYou'll also learn about Skratch, the cryptocurrency that Michael is launching.Plus, as u...
2018-01-2523 min