Shows
Remarkable Content with Ian FaisonStar Wars: B2B Marketing Lessons on Winning as One with CMO at Infinidat, Eric HerzogWhen you're outgunned, under-resourced, and facing giants, success takes more than speed. It takes teamwork, message discipline, and relentless coordination.That’s how the Rebel Alliance defeats the Galactic Empire, and it’s how great B2B marketing teams win in the real world. In this episode, we unpack marketing lessons from the Star Wars saga with special guest Eric Herzog, CMO at Infinidat.Together, we explore what B2B marketers can learn from thinking like a startup, aligning cross-functional teams, and building content strategies that deliver across every touchpoint.About our guest, Eric...2025-07-1734 min
Remarkable Content with Ian FaisonCelebrating 150 Episodes: B2B Marketing Lessons on the Making of RemarkableWhat does it take to make a B2B show that lasts 150 episodes—and gets better with age?In this special milestone episode, co-hosts Ian Faison, CEO of Caspian Studios, and Meredith Gooderham, Head of Production at Caspian, reflect on the lessons, mistakes, surprises, and joys of building Remarkable over the last few years. From behind-the-scenes pivots to favorite creative risks, this candid conversation offers a meta-view into what makes B2B content stand out—and what happens when you treat your show like the most important product your marketing team will ever build.Whether you’...2025-07-0351 min
CIO ClassifiedWhy the Smartest CIOs Are Becoming Business Strategists with Eric Johnson of PagerDutyEric Johnson, CIO at PagerDuty, shares why today’s most impactful CIOs are evolving into strategic business leaders. He explains how AI is driving a fundamental shift in how IT organizations operate—moving from reactive support functions to proactive, value-creating business enablers.About the Guest: Eric Johnson is the Chief Information Officer at PagerDuty, responsible for PagerDuty’s critical IT infrastructure, data management and enterprise systems. Prior to joining PagerDuty, he was the CIO at SurveyMonkey, DocuSign and Talend. Before that, Eric spent 12 years at Informatica driving the information technology vision and strategy as the company scaled...2025-05-0842 minCIO ClassifiedCIO Leadership in AI Security and Innovation with Siroui Mushegian of BarracudaSiroui Mushegian, CIO at Barracuda, shares how she’s building a smart, secure foundation for AI—-from setting up an AI council, to governing agents, and creating employee guidelines that protect innovation. She also shares how AI is transforming IT operations and unlocking new levels of productivity across the enterprise.About the Guest: Siroui Mushegian is the Chief Information Officer (CIO) at Barracuda. Siroui joined Barracuda most recently from BlackLine, where she was responsible for all aspects of BlackLine's internal corporate IT. Before BlackLine, she held executive IT leadership roles at PBS’s WNET New York Pu...2025-04-1737 minCIO ClassifiedAI-Driven Workplace Transformation with Saket Srivastava of AsanaSaket Srivastava is the Chief Information Officer at work management platform Asana. Saket oversees Asana's IT organization, including optimizing technology systems and processes, connecting technology strategy to overarching business strategy, and ensuring that technology infrastructure supports organizational goals. Previously, Saket held executive positions at Square, Guidewire Software, and other leading technology companies. Saket holds a Master of Computer Applications (MCA) from the Institute of Management Technology, Ghaziabad, and an MBA from UC Berkeley's Haas School of Business.Timestamps:*(01:30) - Asana's Impact and Internal Operation*(08:15) - AI and Employee Experience*(13:25) - Collaboration and Cross-Departmental Partnership...2025-04-0331 min
Pipeline VisionariesDon’t Waste Time on Buyers Who Aren’t Ready to EngageThis episode features an interview with Drew Chapin, CMO at Certinia, a platform that connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. In this episode, Drew discusses monitoring buying signals and generating the right traffic to your website. He also dives into inheriting a rebrand and some of the nuances of marketing in a private equity owned company. Key Takeaways: Cold calls, cold emails and the days of expecting someone to fill out a form to get content are over. B2B mark...2025-02-1130 minPipeline VisionariesThe Exciting Potential of AI SDRsThis episode features an interview with Niloy Sanyal, CMO at LeanTaaS, a growth-stage company that creates software solutions combining lean principles, predictive and prescriptive analytics, and machine learning to transform hospital and infusion center operations.In this conversation, Niloy and Ian debate the merits of last touch versus multitouch attribution models. They also dive into the potential of AI SDRs and the benefits of ungating the content on your website. Key Takeaways:While reporting last touch attribution may help CMOs establish credibility, there are benefits to thinking in terms of multitouch and how to b...2025-02-0447 minPipeline VisionariesHow to Experiment on a Tight BudgetThis episode features an interview with Liz Carter, CMO at Reputation, a company helping brands understand and improve their reputations. In this conversation, Liz discusses the differences between brand and reputation and the current challenges of building trust with today’s consumers. She also shares her thoughts on experimentation within tight budgets.Key Takeaways:Brand is not synonymous with reputation, Your brand is who you aspire to be, while your reputation reflects how consumers perceive you based on their experiences. Bridging the gap is essential for success.When budgets are tight, think about how you can do...2025-01-1439 minCIO ClassifiedThe CIO Roadmap to Executive Leadership with Rich Horwath of Strategic Thinking InstituteRich Horwath, CEO of Strategic Thinking Institute and best-selling author, shares strategies that help CIOs to elevate their strategic thinking—providing a roadmap for transitioning from technical leaders to visionary business executives. Drawing from his advisory work with top-tier technology leaders, Horwoth breaks down the critical skills needed to move beyond operational management and position themselves as strong CEO candidates.About the Guest: Rich Horwath is the founder and CEO of the Strategic Thinking Institute where he facilitates strategy workshops to help executive leadership teams think, plan, and act strategically to set direction, create advantage, and...2024-12-0552 minCIO ClassifiedBest Proactive Cybersecurity Strategies for CIOs with Carl Froggett of Deep InstinctCarl Froggett, CIO at Deep Instinct, breaks down the AI-driven disruptions reshaping the cybersecurity landscape. From navigating complex security architectures to busting big data myths, Carl offers strategic advice for CIOs and CISOs on staying one step ahead in a rapidly evolving tech world.About the Guest: Carl Froggett, CIO of Deep Instinct, brings nearly 30 years of experience to the role. Previously, as Head of Global Infrastructure Defense and CISO Cybersecurity Services at Citi, he led risk reduction efforts across devices and networks in 100+ countries. Now, he oversees Deep Instinct’s infrastructure growth, internal systems, sec...2024-11-2149 minCIO ClassifiedEngineering Leadership for Scale, Agility, and Momentum with Jason LaFollette of YextJason LaFollette, CTO at Yext, shares his product-driven approach to leading agile teams, maintaining tech debt, and using a “top-down, bottom-up” style to keep productivity and momentum high.About the Guest: Jason LaFollette is Yext's Chief of Technology. Jason joined the company in 2014 and built out the enterprise consulting side of the business before moving over to product engineering and technology. Prior to joining Yext, Jason was CEO and co-founder of Citrrus, a professional services company specializing in mobile app development and wearable devices, which Yext acquired as the company's first acquisition. Timestamps:...2024-11-0735 minCIO ClassifiedAI Business Strategy for CIOs with Naveen Zutshi of DatabricksNaveen Zutshi, CIO at Databricks, shares his strategies for successful AI implementation. This must-listen episode is perfect for tech leaders wanting to learn how to craft an effective AI strategy, bridge gaps in tech teams, and drive innovation in your organization.About the Guest: Naveen Zutshi is the CIO at Databricks, previously CIO at Palo Alto Networks where he managed analytics, applications, and infrastructure. Before that, he was SVP of Infrastructures & Ops at Gap and held roles at a SaaS startup and Cisco.Timestamps:*(04:40) - Cybersecurity and Data Privacy*(20:00...2024-10-2436 minCIO ClassifiedBusiness-First IT in the AI Era with Cisco Sanchez of QualcommCisco Sanchez, SVP and CIO at Qualcomm, shares his business-first philosophy to technology cultivated over 25 years of IT experience. Sanchez emphasizes the importance of IT professionals loving both technology and the business, creating roadmaps that align with business goals, and utilizing frameworks like Charlie Feld's approach. About the Guest:Cisco Sanchez is Senior Vice President and Chief Information Officer for Qualcomm Incorporated. As the leader of Qualcomm’s global IT organization, Cisco is responsible for leading the strategic direction for IT infrastructure, Information Security & Risk Management, Cyber Resiliency, Enterprise Applications, and End User Productivity solutions. Cis...2024-08-2939 minCIO ClassifiedEmpowering Citizen Developers and Reshaping Business with AI with Carter Busse of WorkatoCarter Busse, CIO at Workato, explores how AI is reshaping business decisions and empowering citizen developers. With over 20 years of IT leadership experience, Carter shares real-world automation examples and advice on navigating point solution vendors, and also discusses orchestrating data across systems, democratizing automation, and future trends that will revolutionize the industry. About the Guest:Carter Busse, CIO at Workato, is one of the leading innovators in IT/Business partnerships in automation. An accomplished IT executive, Carter brings a rich history in technology, including leading IT during three IPOs—Excite@Home, Salesforce.com, and MobileIron. Car...2024-07-2540 minCIO ClassifiedModernizing Legacy Systems with AI with Shelia Anderson of AflacIn this episode, Sheila Anderson, CIO at Aflac, discusses how the company is using AI to modernize while handling legacy systems. Sheila highlights key initiatives such as digital claims processing, establishing an AI center of excellence, and transforming internal operations.About the Guest:Shelia Anderson is an information technology executive with extensive Fortune 100 CIO, services, and consulting experience, particularly in Financial Services and Insurance. Partnering with C-level stakeholders, she drives business change and digitally enables organizations through multi-million dollar technology strategies, agile development, and support initiatives for applications and infrastructure. She is well-versed in a...2024-07-1136 min
Building With Buyers: Startup Marketing and Growth Fueled By Customers209 - The Blog Isn't King Anymore And Why You Need An Owned Media Portfolio (Ian Faison, Founder of Caspian Studios)Ian Faison is CEO and Founder of Caspian Studios where they create shorts, shows and moonshots (with podcasts and videos) for B2B companies. Ian wrote to me and said “I have an idea for your show…” and when Ian writes with an idea, I will of course say yes.
Here’s what we cover:
The old and dusty content marketing strategy;
The new content marketing strategy and why companies are adopting an Owned Media Portfolio;
Examples of shorts, shows and moonshots;
How do you create a podcast...2024-05-2050 minPipeline VisionariesOutbound Marketing Still Works with Eric Quanstrom, CMO at CIENCEThis episode features an interview with Eric Quanstrom, CMO of CIENCE Technologies. CIENCE offers the quickest, most-targeted path to market using their Orchestrated Outbound program to deliver qualified sales opportunities directly to your business. Eric is a startup executive with an entrepreneurial mindset, and spends his time preparing overall plans to increase revenue, reduce costs, mitigate risks, and develop programs to measure results.On this episode, Eric shares his insights into why outbound marketing still works, the critical role that your website plays, and why relevance is king in all cold outreach.---“On...2023-01-1038 minPipeline VisionariesWhy it Pays to Listen with Liam Barnes, Head of Demand Generation at Bionic This episode features an interview with Liam Barnes, Head of Demand Generation at Bionic. Bionic is an Application Security Posture Management (ASPM) platform that can proactively reduce and mitigate security, data privacy, and operational risks by continuously analyzing an entire application architecture and all its dependencies that run in production. Liam is a technically trained SEO turned Demand Generation leader with a focus on taking on complex marketing issues and building successful campaigns.On this episode Liam shares his insights into why it pays to listen, how to use content mapping to resonate with your buyer, and w...2023-01-0333 minPipeline VisionariesBetter Manage Your Budget This Year with Esther Flammer, CMO at WrikeThis episode features an interview with Esther Flammer, CMO at Wrike. Wrike brings all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work. Esther is a senior executive with 20 years of marketing experience in high-growth B2B tech and non-profit sectors.On this episode Esther shares her insights on how to better manage your budget this year, ways to be smarter with your resources, and how to boost your marketing efficiency.---“If you're not able to showcase the ROI or bu...2022-12-2038 minPipeline VisionariesHelp Your Customers Where It Hurts with Melissa Sargeant, CMO at AlphaSenseThis episode features an interview with Melissa Sargeant, CMO at AlphaSense. AlphaSense is a market intelligence platform used by the world’s leading companies and financial institutions. Melissa runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations, inbound sales development, and more.On this episode Melissa shares her insights into customer pain points and how to solve them, utilizing macro-themed marketing, and why SEO is important for your website.---“You can't show value for what you're providing, if you can't make a connection between the pain and...2022-12-1335 minPipeline VisionariesPrioritizing the Digital Customer experience With Kevin Sellers, CMO at Ping IdentityThis episode features an interview with Kevin Sellers, CMO at Ping Identity. Ping Identity helps you protect your users and every digital interaction they have while making experiences frictionless. Kevin is a modern marketer with extensive digital expertise to drive growth and relevance for world-class brands.On this episode, Kevin shares his insights into prioritizing the digital customer experience, maintaining a singular focus to maximize your productivity, and the power of the accurate brand ambassador.---“We’ve invested heavily and will continue to do so to ensure that our digital journey is exce...2022-12-0637 minPipeline VisionariesMastering Brand Momentum with Leslie Henthorn, CMO at IroncladThis episode features an interview with Leslie Henthorn, CMO at Ironclad. Ironclad is the world’s #1 Contract Lifecycle Management platform and provides a simple, secure way to create and collaborate on contracts. Leslie has over 16 years of experience and has held multiple leadership roles in marketing, partnerships, and go-to-market program management.On this episode Leslie shares her insights into mastering brand momentum, the role of your website in guiding the customer journey, and why marketing needs to be data-driven.---“When it comes to brand don’t just think about what you’re super cl...2022-11-2236 minPipeline VisionariesBuilding Opportunity with Partner Marketing with Genelle Kunst, VP of Global Marketing at BloomreachThis episode features an interview with Genelle Kunst, VP of Global Marketing at Bloomreach. Bloomreach is the world’s #1 Commerce Experience Cloud, that combines the power of unified customer and product data, with the speed and scale of AI-optimization.On this episode Genelle share her insights into building opportunity with partner marketing, optimizing your website to personalize the customer journey, and creating a brand community.---“If you truly wan to drive value out of your partner ecosystem, you’ve gotta have some sort of like better together story or some sort of value...2022-11-1535 minPipeline VisionariesBuilding Brand-to-Human Relationships in a Digital World with Emily Wolfe, Senior Director Growth Marketing & Analytics at Collective HealthThis episode features an interview with Emily Wolfe, Senior Director Growth Marketing & Analytics at Collective Health. Collective Health simplifies employee healthcare with an integrated technology solution that makes health insurance work for everyone. Emily is a Digital marketing leader with an eye for analytics and a passion for developing stop-in-your-tracks creative campaigns. On this episode Emily shares her insights into building brand to human relationships in a digital world, personalizing your marketing to boost your brand value, and developing a 360 degree marketing plan.---“It's so critical to build that brand relationship with pro...2022-11-0831 minPipeline VisionariesEvoking Customer Emotion with Tara Clever, VP of Marketing at MarginEdgeThis episode features an interview with Tara Clever, VP of Marketing at MarginEdge. MarginEdge delivers real-time data to restaurants to make timely, critical decisions. Tara has a diverse background in sales, operations, and marketing with a history of engineering significant growth.On this episode Tara shares her insights into evoking customer emotion, why content has to be responsive to your customers, and why video marketing is vital for business growth.---“When you’re thinking about messaging, about capturing their attention and providing a solution, that emotional resonance that’s so common that you se...2022-11-0135 min
Remarkable Content with Ian FaisonSlap Chop: Stop Having Boring Marketing, Stop Having a Boring Life!What is puffery? How can you use it in your B2B content?In the mid-2000s there was a King of Puffery. He soared into our lives as the SHAM-WOW guy. But his tour-de-force was the SLAP-CHOP. His name was Vince Offer, and he changed infomercials (and quite literally our lives) forever. In the first episode of REMARKABLE, we examine his use of puffery in the SLAP-CHOP commercials and how you can use it in your B2B marketing. Stop having a boring tuna, stop having a bor...2022-10-2714 minPipeline VisionariesCustomer Satisfaction That Drives Word-of-Mouth with Sarah McAuley, CMO at Paperless PartsThis episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories. On this episode Sarah shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.---“Our customers are way better sal...2022-10-2538 minPipeline VisionariesMaintaining Human Connections in a Digital-First World with Dillon Nugent, CMO at KhorosThis episode features an interview with Dillon Nugent, CMO at Khoros. Khoros connects every facet of customer engagement, including digital contact centers, messaging, chat, online brand communities, CX analytics, and social media management. Dillion is innovating the tech industry with both programmatic and account-based strategies.On this episode Dillon shares her insights into maintaining human connections in a digital-first world, the importance of speaking your customers language, and diversifying your portfolio to reduce market risks.---“We've gotten used to the ability to find human connection through digital, it has enabled how we're liv...2022-10-1832 min
Remarkable Content with Ian FaisonWelcome to Remarkable! B2B Content Ideas from Hollywood and BeyondB2B marketers are always looking for inspiration and ideas. On Remarkable, the Caspian Studios team is bringing you B2B content ideas from Hollywood, B2C and beyond. In each episode we will explore elements of storytelling, design, and production, from studios like Pixar, Marvel, Lucas Films and many more. Then we will apply those lessons learned to how you can improve your B2B content. Welcome to Remarkable! Key Quotes“This is a great podcast that you should definitely listen to!” - Ian Faison, CEO, Caspian Studios“You should tell all of your...2022-10-1201 minPipeline VisionariesBuilding High Impact Partner Ecosystems with Suresh Sathyamurthy, CMO of SingleStoreThis episode features an interview with Suresh Sathyamurthy, CMO of SingleStore. SingleStore helps businesses adapt more quickly, embrace diverse data and accelerate digital innovation by operationalizing all data through one platform. Prior to SingleStore Suresh held various product and marketing leadership roles with industry leaders like Microsoft, Palo Alto Networks, and Dell EMC helping build and grow emerging businesses in areas of Security, Data Platforms, and Cloud Services.On this episode Suresh shares his insights into building high-impact partner ecosystems, ways to demonstrate value to your customers, and secrets to non-intrusive marketing.---“Yo...2022-10-0440 minPipeline VisionariesBuilding Consumer Trust with Education-Based Marketing with Kate Adams, SVP of Marketing at ValidityThis episode features an interview with Kate Adams, SVP of Marketing at Validity. Organizations across the world have relied on Validity solutions to target, contact, engage, and keep customers, using trustworthy data as a key advantage.On this episode Kate Adams shares her insights into building consumer trust with education-based marketing, how to generate leads with webinars, and providing customer engagement tools to attract consumers.---“I generate revenue by providing valuable education and making people better email marketers at the end of the day, and as a result, they trust and rely on...2022-09-2732 minPipeline VisionariesCreating Champions of Your Brand with Melissa Rosenthal, Chief Creative Officer of ClickUpThis episode features an interview with Melissa Rosenthal, Chief Creative Officer at ClickUp. ClickUp is an all-in-one productivity platform, that brings teams, tasks, and tools together in one place. Melissa is an award-winning marketing executive focused on making the world more productive through best-in-class software as a service marketing.On this episode Melissa Rosenthal shares her insights into creating champions of your brand, the importance of taking bets in marketing, and ways to differentiate your brand from competitors.---“I believe in building people as media channels. It was just a huge growth le...2022-09-2037 minPipeline VisionariesStrategic Story Arcs That Shape B2B Narratives with Allyson Havener, VP of Marketing at TrustRadiusThis episode features an interview with Allyson Havener VP of Marketing at TrustRadius. TrustRadius is the most trusted review site for business technology, serving both buyers and vendors. Allyson leads the marketing strategy across all functions including demand gen, PR, product, and partner marketing. On this episode Allyson shares her insights into strategic story arcs that shape B2B narratives, ways to use data to analyze your market, and the benefits of an integrated marketing approach.---“When you think about content and what you’re going to say, you have to have strong...2022-09-1330 minPipeline VisionariesMaking your Website Feel Like a Virtual Concierge with Kristi Melani, CMO at TeleSignThis episode features an interview with Kristi Melani, CMO at Telesign. Telesign provides continuous trust to leading global enterprises by connecting, protecting, and defending their digital identities. Kristi brings with her over 27 years of cross functional marketing experience, leading global marketing teams across demand generation, campaign creation, events, web, digital transformation and more. On this episode Kristi shares her insights into why it's important to make your website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing. ---“What are the high-value tasks that you can embe...2022-09-0638 minPipeline VisionariesBanding Together, Branding Together with Patti Boyle, CMO at DstilleryThis episode features an interview with Patti Boyle, CMO at Dstillery. Dstillery is the leading custom audience solutions company, empowering brands and their agencies to maximize the value of customer data and transform the way they connect with their audiences. Patti is a strategic marketing leader responsible for planning and driving results through growth plan development, team collaboration, client and partner relationships, and oversight of integrated marketing programs.On this episode Patti shares her insights into why banding together is essential for success, how to build your relationship currency, and the innovation of data science in marketing.2022-08-3034 minPipeline VisionariesPreparing for the Future of Content with Jason Widup, VP of Marketing at Metadata.ioThis episode features an interview with Jason Widup, VP of Marketing at Metadata.io. Metadata.io provides a closed-loop account-based marketing solution that amplifies marketing campaigns with opt-in leads. Jason is an experienced and talented Marketing Operations and Technology leader with a focus on developing high-performing teams through empowerment, challenging experiences, and trust.On this episode Jason shares his insights on preparing for the future of content, the benefits of long-term thinking in marketing, and having intention behind the content you create---“Let’s create almost a media entity that can stand on i...2022-08-2338 minPipeline VisionariesAligning Brand Awareness and Demand Generation with Mario Paganini, VP of Marketing at StordThis episode features an interview with Mario Paganini, VP of Marketing at Stord. Stord is pioneering cloud supply chain, a new category of logistics solutions, by combining both the digital and physical pieces that growing brands need for best in class supply chain operations in a plug and play, utility-like solution. Mario is a 3-time head of marketing, leading 2 startups to unicorn status and 1 through exit, before the age of 30.On this episode Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.---2022-08-1641 minPipeline VisionariesUnderstanding Influencer Marketing with Rich Donahue, CMO at IbottaThis episode features an interview with Rich Donahue, CMO of Ibotta, Ibotta is a cash back rewards platform that has delivered more than $1.1 billion in cumulative rewards to its users, It offers cash back on purchases on more than 2,700 leading brands and retail partners. Rich leads all marketing initiatives to welcome advertisers, publishers, and retail partners into the Ibotta Performance Network. He’s a natural storyteller, relationship builder, and digital strategist.On this episode Rich shares his insights into influencer marketing, why it's important to partner with the right people to get your key message across, and wh...2022-08-0238 minPipeline VisionariesWhy Brand is your Organizational Glue with Palmer Houchins, VP of Brand Marketing & Communications at G2This episode features an interview with Palmer Houchins VP of Brand Marketing and Communications at G2, the largest and most trusted software marketplace, helping 60 million people every year make smarter software decisions based on authentic peer reviews. Palmer previously served as a senior marketing leader, and G2 customer at Mailchimp. He was also the VP of Marketing at CallRail, where he lead demand generation, brand, communications, content, and customer marketing teams. On this episode Palmer shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer t...2022-07-2635 minPipeline VisionariesContent Marketing Essentials with Ryan Bonnici, CMO at GympassThis episode features an interview with Ryan Bonnici, CMO at Gympass. Gympass is a complete corporate wellbeing platform that ignites every journey to feel good. Gympass is reinventing wellbeing, making it engaging and accessible. Ryan is a globally renowned marketing leader and has twice been included in Forbes’ ‘World’s Most Influential CMOs’.On this episode Ryan shares his insights into why investing in content is essential, ways to drive revenue and demand, and the importance of your distribution strategy.---“I think at the end of the day, the most important thing with your...2022-07-1932 minPipeline VisionariesOrganic Marketing for Long Lasting Results with Micheline Nijmeh, CMO at JFrogThis episode features an interview with Micheline Nijmeh, CMO at JFrog. JFrog is redefining the way developers are building, securing, managing, and distributing software updates. Micheline brings over 20 years of technology marketing experience - leading and implementing successful global marketing strategies at high-growth software companies. On this episode Micheline shares her insights into why organic marketing pulls in better quality leads, the importance of educating your customer, and why your website is the face your company.---There's an old saying, the content is king and there's a reason for it. Organic search is...2022-07-1232 minPipeline VisionariesThe Brand Strategy Roadmap with Cindy Knezevich, SVP of Brand and Communications at SalesloftThis episode features an interview with Cindy Knezevich, Senior Vice President of Brand and Communications at Salesloft, the leading sales engagement platform that helps sellers and sales teams drive more revenue. Cindy has spent the majority of her career in marketing leadership roles growing and transforming Sales-as-a-Service companies. She’s overseen Salesloft’s rebrand in 2021, as well as the highly successful relaunch of the company’s website in 2020.On this episode Cindy shares her insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and the importance of brand consistency. ...2022-07-0532 min
The Hacker ChroniclesInside the Hack: Midseason Aftershow with the Creators of The Hacker ChroniclesWe hope you’ve enjoyed the first seven episodes of The Hacker Chronicles! Stay tuned for the next five episodes – all leading up to a thrilling season finale.We know you’ve been waiting patiently to hear the rest of the season, and we’re excited to share that new episodes will be released this July.But while you wait, we wanted to give you a look behind the scenes at how The Hacker Chronicles was made. Caspian Studios CEO and series executive producer Ian Faison leads a roundtable with Jérôme Robert, Tenable’s Senior Mar...2022-07-0128 minPipeline VisionariesSmart Marketing with a Sales Perspective with Dan Verley, SVP of Sales at Canon Solutions AmericaThis episode features an interview with Dan Verley, SVP of Sales, Workplace Technologies and Services at Canon Solutions America. Canon provides integrated systems technology that comprise one of the strongest solutions portfolios in the document management industry. Dan has a highly diverse skillset with more than 34 years of proven experience successfully leading both sales and operations.On this episode Dan shares his insights into achieving sales and marketing alignment, why having curated content that is easily digestible is important, and why marketing is an invaluable tool when paired with the needs of the organization.---2022-06-2825 minPipeline VisionariesBoosting your Video Engagement Score with Marie Hillion, Head of Marketing at LivestormThis episode features an interview with Marie Hillion, Head of Marketing at Livestorm. Livestorm is an end-to-end video engagement platform enabling organizations to create on-demand, live, or pre-recorded events at scale from your browser. Marie joined Livestorm in 2020, where her team developed Livestorm’s content strategy and visibility across Europe and North America. On this episode, Marie shares her insights into boosting your video engagement score, adapting your marketing strategy to the mindsets of the region you’re targeting, and why it's important to keep your recurring audience engaged. ---“Adapt and try to not h...2022-06-2127 minPipeline VisionariesHow Emotions Drive Purchasing Decisions with Chris Lynch, CMO of MindtickleThis episode features an interview with Chris Lynch, CMO of Mindtickle, the market-leading sales readiness platform, helping revenue leaders at world-class companies. Chris has a proven track record leading and growing both direct-to-consumer and B2B marketing organizations. On this episode, Chris shares his insights into how emotions drive purchasing decisions, why customers respond well to strong storytelling, and why it's important to understand the consumer from a data standpoint.---“People respond well to strong storytelling, no matter if you’re in a consumer context or you’re in a B2B context b...2022-06-1439 minPipeline VisionariesThe Benefits of Data-Driven B2B with Dylan Steele, CMO of CoalitionThis episode features an interview with Dylan Steele, CMO of Coalition, the leading provider of cyber insurance and security, combining comprehensive insurance and proactive cybersecurity tools to help businesses manage and mitigate cyber risk. Dylan is an accomplished marketing executive with experience leading marketing efforts for high-growth technology companies.On this episode Dylan shares his insights into the benefits of data-driven B2B, why sales enablement matters, and why mapping the customer journey is important.---“Data can get you really helpful insights and tell you if you’re way off base, but some...2022-06-0739 minPipeline VisionariesThe Building Blocks of the Modern Data Platform with Micha Hershman, VP of Marketing at EnvoyThis episode features an interview with Micha Hershman, VP of marketing at Envoy. Envoy is transforming modern workplaces with products that make office life easier and work more meaningful. Micha is a marketing leader with a twenty-year history of integrating inbound and outbound demand generation strategies to drive growth and revenue at B2B SaaS and B2C organizations.On this episode, Micha shares his insights into the building blocks of the modern data platform, why your website is the single most important conversion tool that B2B organizations have, and why the bottom line of marketing...2022-05-2443 minPipeline VisionariesActivate an Emotional Connection with Your Customer with Anna Kostroun, CMO at NewRocketThis episode features an interview with Anna Kostroun, CMO of NewRocket. NewRocket delivers meaningful experiences and extraordinary results with ServiceNow and has delivered over 4000 successful projects through world-class implementations and integrated solutions across the entire ServiceNow platform. Anna brings more than 20 years of marketing experience, with deep expertise in demand generation, brand building, experiential marketing, and sales engagement. On this episode, Anna shares her insights on activating an emotional connection with your customer, why workflow is important for your business, and why it’s important to have empathy for the end-to-end customer experience.--- “You ca...2022-05-1739 minPipeline VisionariesBuilding a Successful Brand Community with Daniel Rodriguez, CMO of SimplrThis episode features an interview with Daniel Rodriguez, CMO of Simplr, a human-first, machine-enabled customer experience solution that meets the demands of the NOW Customer across all digital channels. Daniel is leading a team that is redefining the way brands deliver customer service.On this episode Daniel shares his insights into building a successful brand community, creating a halo effect by having the right investments, and ways to get your target audience to think positively about your brand. ---“Community is an organic process. You can try to do things to encourage people to...2022-05-1036 minPipeline VisionariesStop Selling and Start Educating with Jamie Gier, CMO of CerosThis episode features an interview with Jamie Gier, CMO of Ceros, a cloud-based platform encompassing a collaborative, real-time digital canvas, upon which designers create animated, interactive content without the need for a developer. Jamie has worked with leading tech companies from healthcare to education to grow and scale by creating impactful brands, designing revenue-gathering go-to-market strategies, and leading high-performance teams.On this episode Jamie shares her insights into the power of educating your buyers, how to create valuable connections with inspiration, and why it’s important to put customers at the core of your business....2022-05-0331 minPipeline VisionariesIncreasing Revenue with Sales and Marketing Alignment with Meagen Eisenberg, CMO of TripActionsThis episode features an interview with Meagen Eisenberg, CMO of TripActions. TripActions is the only modern, all-in-one travel, corporate card, and expense solution. Meagen is a transformational leader, advisor and marketer, managing global businesses ranging from startups to mid-market and Fortune 500 companies. She was recently named Top 50 most retweeted by mid-sized marketers according to AdWeek and Top 25 for B2B Marketing Influencers.In this episode, Meagen shares her insights on how to increase revenue with sales and marketing alignment, the power of the sales marketing road warrior, and how to shift from reactive to proactive marketing.2022-04-1240 minPipeline VisionariesThe Pipeline Revolution with Maura McCormick Rivera, CMO at QualifiedThis episode features an interview with Maura McCormick Rivera, CMO at Qualified. Qualified is the #1 conversational sales and marketing platform for revenue teams that use Salesforce. Maura leads the growth and expansion of the business’s marketing and demand generation efforts. Since joining in 2019, Maura launched three major products, led the development of their brand, and created the Demand Gen Visionaries Podcast. Under her leadership, Qualified has seen record levels of web traffic, follower growth, and pipeline generation. In this episode, Maura shares her insights into Qualified’s pipeline revolution, creating thought leadership content to build awareness, and ho...2022-04-0541 minPipeline VisionariesMoments that Matter at Scale with Daniel Incandela, CMO at ReachdeskThis episode features an interview with Daniel Incandela, CMO at Reachdesk. Reachdesk enables companies to deliver moments that matter at scale, globally, throughout the entire customer lifecycle. Incandela is a creative, strategic thinker, who has more than 20 years of digital and marketing industry leadership experience.In this episode, Daniel shares his insights on the role of authenticity in marketing, moments that matter at scale, and how company values tie into marketing.---“Ultimately B2B is about connecting with humans, and so it works. It works on the prospecting side, it works on the...2022-03-2937 minPipeline VisionariesMinor Personalization for Major Results? With Randy Frisch, Chief Evangelist for Content Experience at Uberflip This episode features an interview with Randy Frisch, Co-Founder and Chief Evangelist for Content Experience at Uberflip, a content experience platform & software that enables marketers to create digital experiences with content for every stage of the buyer journey. Randy has led the content experience movement, prompting marketers to think beyond content creation and focus on the overall destination, The Content Experience. In this episode, Randy shares his insights into why demand gen marketers are leading content curation, how personalization is being used to drive business and gain customer trust, and the power of marketing content to reflect what people c...2022-03-2244 minPipeline VisionariesIt’s Time to Rethink the Mechanics of Customer Loyalty with Suzanne Kounkel, CMO of DeloitteThis episode features an interview with Suzanne Kounkel, CMO of Deloitte, an industry leader in audit, consulting, tax, and advisory services to many of the world's most admired brands. Suzanne’s trifecta of business, technology, and marketing experience provides the essential foundation for spearheading marketing and sales in an era of rapid change and ground-breaking innovation. In this episode Suzanne discusses the mechanics of engendering customer loyalty, innovating marketing within long standing companies and elevating the human experience within B2B marketing.---“It’s really about thinking through the lens of your busines...2022-03-1547 minPipeline VisionariesPart 6: Top CMOs Share Their Most Uncuttable Demand Gen Budget ItemsPart Six of this special mini-series features 10 CMOs and marketing leaders from some of the world’s fastest-growing companies, including:*(3:17) - Anthony Kennada, CMO, Hopin *(7:30) - Nikhil Behl, CMO, FICO*(9:50) - Heidi Bullock, CMO, Tealium*(11:41) - Alon Alroy, CMO, Bizzabo*(14:02) - Tyler Lessard, VP of Marketing, Vidyard*(15:50) - Kevin Tate, CMO, Clearbit*(17:53) - Karen Steele, SVP of Marketing, Near*(20:31) - Ritu Kapoor & Julie Ginn, CMO, Lob*(21:35) - Mark Josephson, Co-Founder and CEO, Castiron *(23:32) - Eugene Levin, Chief Strategy and Corp...2022-03-0128 minPipeline VisionariesThe Ultimate Playbook to SEO with Eugene Levin, Chief Strategy and Corporate Development Officer at SemrushThis episode features Eugene Levin, the Chief Strategy and Corporate Development Officer at Semrush, an online visibility management and content marketing SaaS platform. Previously, Eugene was the Investment Director and a partner at Target Global, and before that - co-founded one of Europe’s leading game development and outsourcing studios.In this episode, Eugene discusses tailoring your marketing approach for small business owners, his GTM strategy (and why it doesn’t involve looking at channels), and shares valuable SEO best practices to help your content get more clicks. ---“Sometimes [ranking higher] requires you to...2022-02-2236 minPipeline VisionariesStop Selling, Begin Solving, and Start Scaling with Mark Josephson, Co-Founder and CEO of CastironThis episode features Mark Josephson, a Co-Founder and CEO of Castiron, an e-commerce company that caters to kitchen-based entrepreneurs. Mark brings to the table an impressive track record of successfully building and growing software and tech companies. Mark came to Castiron from Bitly, where he was CEO from 2013 to 2020. Prior to Bitly, Mark held various positions at AOL’s Patch, Outside.in., and About.com. In this episode, Mark discusses using storytelling techniques in demand gen marketing, how to engage with harder-to-reach audiences, and shares advice to CEOs and Founders figuring out their Demand Gen strategy. The int...2022-02-1538 minPipeline VisionariesWhy a Personal Touch Matters More Than Ever with Ritu Kapoor and Julie Ginn, CMO and VP of Demand Gen at LobThis episode features a special double-feature conversation with Lobs’s Chief Marketing Officer, Ritu Kapoor, and Vice President of Demand Generation, Julie Ginn. Ritu is Lob’s first CMO but is no stranger to leadership roles, having worked in higher levels at several SaaS automation leaders. Julie has more than 20 years of experience in the technology industry, with a specialization in demand generation and marketing operations.On this episode, they discuss the latest research in direct mail marketing, share their favorite experiential marketing campaigns, and talk about what makes a campaign and website outdated.---2022-02-0838 minPipeline VisionariesSpend Smart by Investing in Your Website with Karen Steele, Senior Vice President of Marketing at NearThis episode features an interview with Karen Steele, the Senior Vice President of Marketing at Near, a global leader in data intelligence for businesses. Karen has an impressive track record as an enterprise Cloud Marketing Executive with extensive experience in scaling fast growth companie. Some of her past roles include Marketo, VMware, Saba Software, Cloud9 Analytics, Xactly Corporation, Informatica, Currenex, and more.On this episode, Karen discusses building demand gen teams on a global scale, why customer marketing is part of her DNA, and shares examples from her favorite campaigns. The interview wraps up with advice from...2022-02-0152 minPipeline VisionariesDiscovering Your Ideal Customer Profile with Kevin Tate, CMO at ClearbitThis episode features an interview with Kevin Tate, Chief Marketing Officer at Clearbit, a marketing data engine for customer interactions that helps businesses grow. Kevin has more than 24 years of sales and marketing experience as a 2-time CRO and 3-time CMO, and has held many other senior leadership roles throughout his career. On this episode, Kevin discusses the importance of speed when it comes to capturing customer intent, marketing’s role in creating a compelling promise for a company’s product, and why websites need to look to mobile-first experiences as inspiration sooner rather than later. ...2022-01-2544 minPipeline VisionariesThe Power of Video to Generate Demand with Tyler Lessard, VP of Marketing & Chief Video Strategist of VidyardThis episode features an interview with Tyler Lessard, VP of Marketing & Chief Video Strategist of Vidyard, a video platform for marketing and sales video hosting. Tyler has over 15 years of experience in B2B marketing, sales enablement, content marketing, brand and video. He’s also the distinguished author of The Visual Sale.On this episode, Tyler breaks down how to effectively use video to generate demand, why video chops need to be in every marketer's toolkit, and how to be cost-effective and make videos at greater scale. --------------------“...up until the last few years...2022-01-1844 minPipeline VisionariesHow Marketers Should Think About Events in 2022 with Alon Alroy, Co-founder, CMO & CCO of BizzaboThis episode features an interview with Alon Alroy, Co-founder, CMO & CCO of Bizzabo, a hybrid events platform that has raised $195M and has acquired several companies to date. Alon is a distinguished marketing executive shaping the future of the martech industry. On this episode, Alon provides a crystal ball into the future of events, why he believes experiences play a vital role in this future, and why everything as a marketer leads back to delighting your customers.------------------“When you think about the future, the future is really not about event management software anymo...2022-01-1140 minPipeline VisionariesThe Rise of Data Driven Marketers with Heidi Bullock, CMO of TealiumThis episode features an interview with Heidi Bullock, CMO of Tealium, a company that connects data from all different sources so brands can better connect to their customers. Prior to Tealium, Heidi was the CMO of Engagio and Global VP of Marketing at Marketo. On this episode, Heidi talks about what it means to be CMO of Tealium, why the rise of data driven marketers is so important, and her top do’s and don’t for customer event marketing during a pandemic. -------------------“...know where your audience is. And I know that seems ob...2022-01-0442 minPipeline VisionariesEverything Starts & Ends with Great People with Nikhil Behl, CMO of FICOThis episode features an interview with Nikhil Behl, CMO of FICO, a leading analytics software company helping businesses in over 85 countries. Nikhil has over 25 years of technology, software and e-commerce experience. Prior to FICO, he was COO of Mercantila and spent 12 years in a number of executive-level positions at Hewlett-Packard. Nikhil is best known for being a part of the founding team that built H-P-Shopping.com and turned it into one of the top-five I-R 500 retailers in just seven years. On this episode, Nikhil uncovers the main ingredient for crafting the perfect customer testimonial, why the people y...2021-11-3037 minPipeline VisionariesRedefining Shared Experiences with 3-time CMO Anthony Kennada, CMO of HopinThis episode features an interview with Anthony Kennada, CMO of Hopin, an event technology platform that recently garnered a $7.75B valuation.On this episode, Anthony takes us behind the scenes on Hopin’s explosive growth, how he and his team are trying to redefine webinars, and why he believes every company needs to start acting like a media company. -------------“Every company needs to start acting like a media company or risk going out of business, pure, plain and simple. And when the cookie-less future that we're all staring down comes to light, the c...2021-11-2341 minPipeline VisionariesPart 5: Top CMOs Share Their Most Uncuttable Demand Gen Budget ItemsFind parts one, two, three & four------Episode Timestamps: Part five of this special mini-series features 12 CMOs and marketing leaders from some of the world's fastest-growing companies, including:*(4:00) - Amanda Malko, CMO, G2*(7:40) - Raj Khera, Head of Growth, SalesIntel.io*(9:05) - Katrina Wong, VP Product Marketing and Demand Gen, Segment*(11:11) - Morgan Norman, CMO, Dialpad*(12:30) - Kady Srinivasan, SVP Global Head of Marketing, Klaviyo*(13:55) - Joy Corso, CMO, Vonage*(15:05) - Justin Shriber, CMO, People.ai*(18:40) - S...2021-11-1627 minPipeline VisionariesThe Evolution of ABM with Jon Miller, CMO & CPO of Demandbase“The thread that runs through these best practices is this concept of account based experience. And it's a concept of really understanding where the account is in its journey and applying all that account intelligence that you have to not treat every account the same, but to really interact with them in a way that's going to be relevant and appropriate for where they are in their journey. So that's absolutely a key theme to how the best companies are doing this.” — Jon Miller-------------Episode Timestamps:*(2:05) - How Jon got started in demand...2021-11-0938 minPipeline VisionariesThe Marketing Return on Investment You Never Knew You Needed with William Tyree, CMO of Revenue.io“Make a really good case for having your most experienced SDRs handling your inbound leads. That's going to make the biggest difference ever in terms of the return on your marketing investment.” — William Tyree-------------Episode Timestamps:*(2:30) - How William first got into demand gen*(3:00) - William’s current role as CMO of revenue.io*(4:10) - The Trust Tree*(8:35) - How William’s marketing team is structured*(15:30) - William’s 3 most uncuttable budget items*(17:25) - How Revenue.io’s podcast became to be and how they t...2021-11-0240 minPipeline VisionariesThe ABM Stack That Wins with Kyle Lacy, SVP of Marketing at Seismic“A very important part of demand gen is the alignment between marketing, product, sales, and customer service.” — Kyle Lacy--------------Episode Timestamps:*(2:00) - How Kyle got started in demand gen*(2:55) - Kyle’s current role at Seismic as SVP of Marketing*(3:53) - The Trust Tree*(6:10) - Selling to sales teams*(7:50) - What getting acquired is like and what changed from Lessonly to Seismic *(13:20) - Playbook - Kyle’s most uncuttable budget items*(15:10) - Digging into SEO strategies Kyle uses*(18:40) - The ABM s...2021-10-2636 minPipeline VisionariesYour Website is an Always-On Billboard with 3-time CMO Keith Messick, SVP of Marketing at LaunchDarkly“[Our website does] both education and conversion and is the way we think about it, but it actually plays all of the classic roles. It plays as our billboard. It's our always-on asset. We have complete control over it, so we want it to be great.” - Keith Messick-----------Episode Timestamps:*(3:03) - Keith’s first job in demand gen*(4:25) - LaunchDarkly explained *(6:14) - The Trust Tree*(7:36) - Keith’s main marketing strategy*(9:45) - How Keith thinks about spreading marketing resources*(13:00) - Justifying ROI for b...2021-10-1948 minPipeline VisionariesTaking Risks to be a Signal in the Noise with Susan Beermann, CMO of NAVEX Global“It's noisy out there and creativity can be the difference between people paying attention to you and not paying attention to you. So I think we have to take some risks as marketers to stand out and be a little bit different and not all look the same and play it safe.” — Susan Beermann----------Episode Timestamps:*(1:54) - How Susan first got into marketing*(2:45) - Susan’s current role at NAVEX Global*(3:14) - What NAVEX Global is*(5:00) - The Trust Tree*(9:40) - How Susan’s marketing...2021-10-1244 minPipeline VisionariesAn SEO Masterclass with Justin Shriber, CMO of People.ai“The danger of the website is that you can attempt to make it all things to all people. We're very focused on two priorities for our website: First and foremost, it is a lead gen tool for us. And secondly, it is a platform for our thought leadership.” — Justin Shriber------------Episode Timestamps:*(2:20) - How Justin got into demand gen*(3:30) - What People.ai does*(4:30) - The Trust Tree*(17:20) The Playbook - Justin’s most uncuttable budget items*(19:00) - A deeper conversation on SEO*(28:3...2021-10-0553 minPipeline VisionariesThe $4B Demand Gen Formula with Joy Corso, CMO of Vonage“Make content personal for consumers. That’s what folks are really interested in. They want to be educated and engaged. We really want to try to serve up that blockbuster content that we think is going to be compelling for folks to help them make good decisions.” — Joy Corso----------Episode Timestamps:*(2:00) - How Joy got started in Demand Gen *(3:30) - What Vonage is and what it means to be CMO *(5:30) - The Trust Tree & Joy’s demand gen strategy *(8:30) - Who Vonage is selling to*(9:45) - O...2021-09-2841 minPipeline VisionariesDreamforce Mini-series Part 3: The Origins of Salesforce+ with Colin Fleming, SVP of Global Brand, Events, Product, Content, & Customer Marketing at Salesforce“The content we're putting out is not transactional. It's not behind a gate. It's essentially there to help people be better at their jobs as salespeople or marketers or commerce individuals or admins or devs. It's really to help people be better. And we think organically that will help grow the business.” — Colin Fleming ---------Episode Timestamps:*(2:15) - Colin’s first job at Salesforce*(2:40) - Life as driver for Red Bull racing *(4:11) - The origins of Salesforce+*(9:07) - Why marketers have underinvested in content*(12:50) - Community...2021-09-2144 minPipeline VisionariesDreamforce Mini-series Part 2: Reimagining B2B Events in a Digital-First World with with Kraig Swensrud, Linda Dunlap, & Dan Darcy“My hires this year have not come from the event world. They've all come from the broadcast production world so that we can understand how to keep curating products that are going to be engaging to our viewers. We take that concept of ‘we've come here to tell a story.’ So we have to take advantage of all the tools and best practices out there in storytelling. And that means that we're not borrowing from the events world, we're borrowing from a completely different industry.” — Linda Episode Timestamps:*(1:47) Dreamforce’s inspiration going into a hybrid worl...2021-09-1423 minPipeline VisionariesDreamforce Mini-series Part 1: The Legends that Built Dreamforce with Kraig Swensrud, Linda Dunlap, & Dan Darcy“There's something about the culture where you just take things on. There's not a lot of time to be overwhelmed or have fear. You go into a room and you're like, ‘all right, let's bring out all the ideas that would make this bigger.’ And then you just turn each one over to see what's possible and how it can work. There's not that space of, ‘oh my goodness, how are we going to do this?’ It's just like, ‘all right, you guys, let's just take this on. Let's go.’” — Linda Dunlap Episode Timestamps: *(6:40) Create the...2021-09-1453 minPipeline VisionariesScaling the $9.5B Rocketship with Kady Srinivasan, SVP Global Head of Marketing at Klaviyo“Be confident. There are so many people who are going to make you want to second guess your intuition about things that you have to do, but just stay strong and focus on what you think is right.” — Kady Srinivasan-----------Episode Timestamps:*(0:30) - How Kady got into demand gen*(3:05) - What a Global Head of Marketing does*(6:00) - The Trust Tree*(7:00) - Klaviyo’s marketing strategy*(8:38) - The organization of the Klaviyo marketing team*(9:20) - Who goes into the e-commerce buying committee*(10...2021-09-0739 minPipeline VisionariesHow to Borrow Ideas Like a Marketer with Morgan Norman, CMO of DialpadKey TakeawaysAs a marketer, you’re here to borrow, remix, and be unique — not to steal.Demand gen is more than numbers and metrics. Without engaging storytelling, you’re destined to fail.All CMOs should have open dialogue with their CEOs. If you’re not willing/able to share your rawest ideas, you’re both in trouble.Quote“As a marketer, we're always borrowing, cheating, stealing from everyone out there in the market. And I think that's good and bad. You can use the pattern from someone else, but the bad part is you're also not alw...2021-08-3148 minPipeline VisionariesLeading a $3.2B Twilio Acquisition with Marketing MVP Katrina Wong, VP of Product Marketing & Demand Generation at Segment“I think most outbound prospecting these days is being warmed up in some way, shape or form by marketing and all the content we put out there. And each marketing engagement becomes a signal. It's a clue and it gives us insight on the intent of the prospect. And so I don't know if true cold calling exists in the same way as it did years ago.” — Katrina Wong---------Episode Timestamps:*(2:08) - Katrina’s first job in demand gen*(3:00) - What marketing at Segment looks like*(4:20) - The Trust Tr...2021-08-2437 minPipeline VisionariesThe Power of Intent with 3-time CMO/CEO Raj Khera, Head of Growth at SalesIntel“Don't hold back your knowledge. One of my recent posts was about sharing your expertise. Nobody's going to believe you're an expert if all you do is talk about what you know. You actually have to show people what you know. So write articles, write a book, do a webinar on your specific area of expertise and let it all out. Just share that knowledge.” — Raj Khera-----Episode Timestamps:*(2:07) Raj’s first job in demand gen*(3:00) SalesIntel explained*(4:00) What Raj’s role is and what he does as head of gr...2021-08-1743 minPipeline VisionariesThe Secrets to Success Using G2 with 3-time CMO Amanda Malko, CMO of G2“Retention is the foundation for growth. And I think it's one that's easy to overlook as you're focused on pipe gen and getting more customers. But if you invest in customer success advocacy and building a community, then you're going to continue to have a very successful business because you're going to retain and grow the customers that you already have.” — Amanda Malko-----------Episode Timestamps:*(2:25) Amanda’s first job in demand gen*(2:50) Amanda’s role at G2*(6:50) Digital transformation wasn’t the only thing COVID accelerated*(7:20) The Trust Tr...2021-08-1047 minPipeline VisionariesPart 4: Top CMOs Share Their Most Uncuttable Demand Gen Budget ItemsEpisode Timestamps: *(3:54) Christelle Flahaux, Head of Marketing, FortressIQ*(6:02) Jamie Domenici, CMO, LogMeIn*(6:47) Susan Ganeshan, CMO, Granicus*(9:20) Dave Kellogg, Principal, Dave Kellogg Consulting*(13:18) Norman Guadagno, CMO, Acoustic*(16:14) Alex Rosemblat, CMO, Datadog*(18:22) Jay Lee, CMO, Avalara*(20:50) Jim Sinai, SVP Marketing, Procore Technologies*(22:42) Josh Todd, CMO, Mindbody*(25:33) Erica Chan, Head of Brand and Marketing, North America B2B, Alibaba*(29:00) Sydney Sloan, CMO, SalesLoft*(31:10) Brian Kardon, CMO, InVision SponsorDemand Gen Visionaries is br...2021-08-0334 minPipeline VisionariesMarketing for 100% of the Fortune 100 with 5-time CMO Brian Kardon, CMO of InVision“The part of the playbook is to go slow to go fast. So I see a lot of people going really fast, but if you don't have the foundation of analytics, you're really flying blind. And so as marketers jump into a new job and they want to really show value right away. But if you don't have a good foundation of understanding, what's working, what isn't, you don't have a really good marketing automation platform that's configured the right way and the right MarTech stack and the right data stack, it's going to slow you down later. It's li...2021-07-2747 minPipeline VisionariesThe Clearing Model: A Framework for Having Difficult Conversations with Sydney Sloan, CMO of SalesLoftThis episode features an interview with Sydney Sloan, CMO of Salesloft, a leading sales engagement platform whose most recent funding round valued the company at over a billion dollars.Sydney is a two-time CMO and seasoned marketer with more than 25 years of experience as an advisor, investor, and marketing leader for numerous companies, most notably Adobe, where she spent 15 years in product marketing, customer marketing, and demand generation.On this episode, Sydney delves into the inner workings of SalesLoft’s website, explains how to personalize your marketing team’s communications, and shares the framework she uses...2021-07-2038 minPipeline VisionariesGlobalizing & Localizing Your Brand with Alibaba’s Head of North America B2B Brand and Marketing, Erica ChanThis episode features an interview with Erica Chan. Erica leads Alibaba’s Brand and Customer Insights Team in North America, where she works with over 20,000 sellers and 26 million buyers worldwide. On this episode, Erica talks about the challenges and misconceptions a Chinese company faces when breaking into the North American market. She also shares her insights on building customer trust, trade-show and content strategy, and much more. Key TakeawaysYou’re only as successful as your customers' success.There are over 30M U.S. businesses, but only around 1% do international sales. Think about how your m...2021-07-1342 minPipeline VisionariesHow an $11B Powerhouse Tackled Pre and Post IPO Marketing with Jim Sinai, SVP of Marketing at ProcoreThis episode features an interview with Jim Sinai, Senior Vice President of Marketing at Procore Technologies, a global cloud-based construction software company that recently went public at an approximate valuation of $9B. Prior to Procore, Jim held numerous senior leadership roles across 8 years at Salesforce, including leading the launch for major product rollouts of Salesforce Platform and Salesforce Einstein. On this episode, Jim unpacks the intersection between product marketing and demand gen, the hardest challenge facing modern marketers, the future of webinars, and much more.Key TakeawaysEvery product marketer must think li...2021-06-2943 minPipeline VisionariesMetrics: A CMO's Best & Worst Friend with Jay Lee, CMO of AvalaraThis episode features an interview with Jay Lee, CMO at Avalara, a leading provider of tax compliance automation software valued at $13B.Jay is a two-time CMO with more than 20 years of experience developing high-performing marketing teams, and previously held leadership roles at GE, American Express, and PayPal.In this episode, Jay walks us through the ins and outs of partner marketing, growing site traffic, content strategy, and the key learnings that he and the marketing team at Avalara are reflecting on post-pandemic.Key TakeawaysIf your company is in a rapidly...2021-06-2249 minPipeline VisionariesFrom Employee 11 to $600M in Revenue with Alex Rosemblat, CMO of DatadogKey TakeawaysDon’t sweat the numbers, sweat the quality.All B2B marketing teams should consider hiring a great demand gen person that knows Google ad words as an early hire.To make an event that drives pipeline, you must define your audience as narrowly as possible.Quotes“To make an event that drives pipeline, I think the most important thing is to define your audience as narrowly as possible. If you were to say ‘this is going to be an event tailored for X kind of person,’ that's probably not enough. It's got to be X...2021-06-1546 minPipeline VisionariesMake Sales Easier: The Blueprints of a Marketing Titan with Dave Kellogg, fmr 3x CMO and SVP/GM at SalesforceKey TakeawaysMost boards don’t have marketing leaders, but all boards have operators (GMs, CEOs, etc.) and successful ones have an understanding of marketing.If trends continue, more and more CMOs will become CEOsCMOs and CROs should be locked at the elbowsQuotes“I believe what separates the sales leaders from those who stay as CROs, to those who go on to become general managers or CEOs is actually an understanding of marketing.”“A key skill for any CMO is the ability to say no. Just don't say it too often. I believe...2021-05-1151 min
The Hard Corps Marketing ShowRemarkable Marketing - Ian Faison - Hard Corps Marketing Show #249Sometimes marketers get so lost in the planning process of the content calendar that they miss the target of why they are putting out that content. What’s the message or purpose? How can we become more memorable?
Creator, Executive Producer and Host of award-winning podcasts The Story and Mission Daily; Advisor at Qualified, Co-Founder of Mission.org, Co-Founder of VETCON, CEO & Founder of Caspian Studios, Ian Faison, dives into the deliberate and storytelling aspects of your marketing content.
Takeaways:
Editors are crucial for creating marketing content. Focus on...2021-03-2558 min