Shows
The Logo Geek PodcastLogo Package Express 3.0 Launch, with Michael Bruny-GrothThe long-awaited, and much anticipated third version of Logo Package Express is launching Monday, November 21, 20221, and it. Is. A. BEAST. After two years of extremely hard work, the team are ready to release the most robust and feature-rich version of Logo Package Express ever!In this episode, Ian interviews Michael Bruny-Groth, the creator of Logo Package Express to find out more about Logo Package Express 3.0.For the week of launch (Monday, November 21st to Monday, November 28the), the product will have a $40 discount, reducing it to $79, which is a one-off fee! To upgrade from 0.2 to 0.3, i...2022-11-2043 min
The Logo Geek PodcastCreate Opportunity Building Friendships with Dave ClaytonIf you want to design logos for a living, building relationships is essential. Not only for finding clients, but also to discover opportunities that will grow your business and open doors.Not everyone has a natural talent for networking, otherwise known as relationship building, so to help with this skill Ian interviews Dave Clayton, an individual that's well connected in the design industry, and someone who Ian feels has a natural talent for making friends, and building true, meaningful relationships.Dave Clayton is the author of the book How Do I Do That in Indesign...2022-10-011h 43The Logo Geek PodcastLogo Design Idea Generation Techniques with Ian PagetWithout a good idea, you have no logo, so generating ideas is the most important step of the logo design process. But, staring at a blank piece of paper can be daunting, so a logo designer will carry out numerous idea generation exercises to help along the way. In this podcast, Ian explains the logo design idea generation techniques he uses when working on a logo.This episode is sponsored by The Perfect Match, a game where designers submit mood boards created using Adobe Stock assets. If your skilful project is chosen, you will be featured on...2022-05-1128 min
The Logo Geek PodcastDesigning a Perfectly Executed Logo with Tamari ChabukianiThe difference between a good logo, and a remarkable logo design is the way it has been executed. A great idea is nothing without the skill and craftsmanship to develop the design into an effective, versatile solution.To discover the process needed to create a perfectly executed logo Ian interviews Georgia based logo designer, Tamari Chabukiani, the founder of her own design studio Pragmatika Design.In this interview, we also discover how Tamari discovered a passion for logo design, how she founded her studio, how she hires other designers, how she finds clients, and we...2022-02-1446 min
The Logo Geek PodcastDesigning America250: A Celebration of IndependenceWhen I say Independence Day, a few of you will think of the 1996 movie starring Will Smith and Jeff Goldblum. But if you're an American, Independence Day is a celebration of the signing of the Declaration of Independence, which happened on July 4, 1776. It's a day celebrated with fireworks, family reunions, barbecues, picnics, parades and more.In 2026, America will be celebrating the 250th anniversary of the nation's founding, and America250 promises to be the largest and most inclusive celebration in the country's history.Such a monumental occasion deserves its own identity, and that task was given...2020-12-1357 min
The Logo Geek PodcastDealing with Self Doubt as a Designer with Arjun AhluwaliaDesign is one of the hardest jobs there is. We strive to create the best design work we can, seek to follow the latest design trends and constantly push to get better. With that comes comparison, and often a feeling of never being good enough. Many designers struggle with self-doubt and impostor syndrome, which can lead to an unhealthy mental health.On this podcast Ian is joined by Arjun Ahluwalia to discuss his struggles with self-doubt, and how he's worked to overcome it. Arjun is the co-founder of Uting design, and co-host of the Design Revision Podcast.2020-12-061h 00
The Logo Geek PodcastCreating a Unique Brand Story with Gregory V. DiehlWe all love to hear, read or watch a good story. But have you considered that a brand can have a story too?If you're a business owner, creating a story might be deemed as a low priority task. But did you know that a well-crafted brand story will allow a business to display its uniqueness, increase sales, help founders build more a fulfilling business, and attract and retain good staff too?To learn more about the importance of story when building a business Ian Paget interviews Gregory V. Diehl, author of 'Brand Identity Breakthrough...2020-11-2956 min
The Logo Geek PodcastAttracting Design Clients Through Dribbble with Lisa JacobsDribbble is a social networking platform for designers and creatives, and is one of the largest platforms for designers to share their work online. But how do you make the most of the platform to attract clients?In this podcast Ian’s joined by Lisa Jacobs, a young designer from the Netherlands, who shares how she’s attracted clients through Dribble, which has allowed her to start her own design agency. We’ll also discover how she started out as a designer, how she founded her own freelance design business, and we dive into her logo design proces...2020-11-221h 05
The Logo Geek PodcastCreating Distinct Audio BrandingWhen most of us think about branding we picture logos, fonts, images and colour. But with a TV in most peoples homes, and mobile devices in peoples pockets everywhere they go, sound and video have become increasingly important for businesses globally.With so much opportunity to be heard through a wide range of platforms, having a consistent audio brand across video and audio is key to aid recognition and to stand out and differentiate from the competition.In this weeks episode Ian's joined by the team from Drop Music Branding; Mauro González, Dalmiro Lacaze a...2020-11-151h 00
The Logo Geek PodcastLaunching a Design Product with KickstarterIf you operate as an independent designer it's a good idea to build up multiple revenue streams so you're not always trading your time for money. There's plenty of ways to do this, such as designing and selling digital products like fonts, stock icons and images, but have you ever considered designing a product to solve a problem?That's what Andy Brown did. He struggled to choose colours, so he created Swatchos, a deck of cards that allows you to play and work with colour. And as a way to fund the production of the product he...2020-11-051h 02
The Logo Geek PodcastClient Horror Stories from the Logo Geek CommunityOn this weeks Halloween Special episode Ian speaks to members of the Logo Geek Community who share their client horror stories and the lessons learned.Thank you to Katie Cope, Ephraim Schum, John Bermudes, Carolina Lopes and Arun Sharma for sharing your nightmare stories!Show notes and episode transcription can be found here: https://logogeek.uk/podcast/client-horror-storiesAvoid most horror stories with a contract. I recommend checking out Michael Jandas course, module 3: Proposals & Contracts which shares the strategies developed through 15 years of proposal and contract refinement across more than 3,000 client pitches.
2020-10-3058 min
The Logo Geek PodcastBecoming Logo Geek: An interview with Ian PagetTo celebrate 100 episodes of the Logo Geek Podcast, this time show host Ian Paget becomes the guest!To perform the interview, Ian's joined by host of the Resourceful Designer Podcast, Mark Des Cotes.In this interview we find out how Ian became a designer, how he developed his passion for logo design, how Logo Geek was born, how the podcast started, and what's next in store for the Logo Geek brand.Show notes, and interview transcription: https://logogeek.uk/podcast/becoming-logo-geek
2020-10-111h 21
The Logo Geek PodcastWhy Context Matters in Logo Design, an Interview with Diego VainesmanIf a logo design is beautiful and skilfully crafted, will it be a successful logo? Not necessarily.A successful logo requires more. It should factor in context, an understanding of the business, its competition and target audience. Only then can you understand the challenges faced, do the necessary research, and know if the logo designed will be an effective solution.The importance of context in design is one of the many topics discussed in this interview with Diego Vainesman, the co-founder of the design studio 40N47 Design. Aside from being an agency owner, Diego also...2020-10-041h 02
The Logo Geek PodcastDesigning Identities for TV & Film, an Interview with Emily ObermanOver the past few years there have been some pretty big movie identities designed by Pentagram. These include "DC Entertainment", JK Rowling’s films "Fantastic Beasts and Where to Find Them" and "The Crimes of Grindelwald", Steven Spielberg‘s adaptation of "Ready Player One", "Birds of Prey'" the Warner Brothers identity... the list goes on.The person behind all of this is Emily Oberman.Emilys had an incredible career in design. After graduation she joined the legendary design studio M&Co, collaborating with Tibor Kalman. She also cofounded the design studio Number Seventeen, where she worke...2020-09-2755 min
The Logo Geek PodcastA Niche Design Business Branding Podcasts - An interview with Mark Des CotesMark Des Cotes is a well known podcaster in the design industry, being the host of The Resourceful Designer Podcast.After several years of attending podcasting events to learn more about the craft, as a way to attract potential clients from the events he created a new brand for himself, where he was positioned as the go-to designer for any podcast design requirements. And so the niche design service, Podcast Branding was born.In this episode we discover how Mark founded Podcast Branding along side his main design practice, how and why he treats the...2020-09-201h 05
The Logo Geek PodcastOn Target to Design Badge Logos - An interview with Allan PetersAllen Peters has a fascination for handcrafted antique design. This has inspired him to focus almost entirely on the niche style of vintage badge logo design through his own design studio, Peters Design Company.Throughout his career Allans done just about every kind of design job. He’s worked for large and small design agencies, he's worked in-house at Target, and as an independant designer. Through these positions he's been able to learn from others to master the business of design, whilst working with brands such as Nike, Amazon and Patagonia.In this podcast Ian in...2020-09-131h 06
The Logo Geek PodcastMotivation to Escape the Rut with Sophia AhamedAt some point in your career you might get stuck in a rut. Stuck in a pattern doing the same thing day in, day out, without making any progress. But because change is hard, it’s easy to become comfortably unhappy, and let the days pass.This is what happened to Sophia Ahmed. She was in a dead-end job, and at a low point in her life. But after dramatic personal life events she was pushed to reflect on her life, and so made the necessary changes to get out of that rut, and make a change fo...2020-09-061h 02
The Logo Geek PodcastGrowing as a Freelance Designer - An interview with Jay ClouseThe dream for many designers is to work exclusively on logo design. But most design jobs sadly require you to work on many different types of design projects. So if you want to work exclusively on logo design, you need to work as a freelance graphic designer, and build your own business.Freelancing can be tough, so to help you grow and flourish as a freelance graphic designer Ian's joined by Jay Clouse, the founder of Freelancing School, where he helps creatives thrive as business owners. Jay also hosts the Creative Elements, a podcast where he talks...2020-08-301h 02
The Logo Geek PodcastPreserving Standards Manuals with Jesse ReedBack in 2012, in the basement of the New York Pentagram office, Jesse Reed, along with his colleague Hamish Smyth, unexpectedly came across a piece of design history - the original New York City Transit Authority graphic standards manual, a modernist masterpiece designed by Massimo Vignelli and Bob Noorda.This was the moment that lead to the pair founding Standards Manual, an independent publisher focused on archiving and preserving artefacts of design history to make them available for future generations.In this episode, Ian interviews Jesse Reed to learn more about the origins of Standards Manual...2020-08-231h 06
The Logo Geek PodcastDesigning a Monogram - An interview with Hope MengSome of the most famous logo designs in the world feature a monogram, including General Electric, Louis Vuitton and Hewlett-Packard. But how do you approach designing a monogram? In this weeks episode Ian's joined by Hope Meng to find out.Hope is a brand designer and lettering artist from San Francisco, CA. In November 2015 she started Monogram Project, a personal challenge to draw every letter combination from AA to ZZ. In this episode we learn more about the project and the lessons learned to help you design monograms for yourself. We also discuss TEXT/TILE project, as...2020-08-151h 00
The Logo Geek PodcastMoving from Designer to Full Time Brand Consultant with Matt DaviesWhen you start out as a designer you'll likely focus on the visuals. But as you begin to understand the role design plays in business, you'll start to see the value of good brand strategy, and will want to work closer with your clients to understand and solve deeper business challenges before you work on any design.For some designers, as they grow in their career they become more interested in the strategy side of branding more than the design, and they may want to focus on that full time. But how can you make the transition...2020-08-0252 min
The Logo Geek PodcastHow To Get Logo Design Clients - Tom Ross & Michael JandaYou know how to design logos and brand identities, but to turn that skill into a sustainable freelance design business, you need find people who will pay for those services... you need clients.On this weeks podcast, Ian interviews BizBuds, Tom Ross and Michael Janda to discover how you can get your first client, establishing a niche as a designer and building a reputation to attract logo design clients ongoing.Resources mentioned:Biz Buds PodcastFreelance with Janda: A suite of comprehensive courses.Design Cuts: Save 50-99% on quality d...2020-07-261h 02
The Logo Geek PodcastCreating a Personalised Design Process with Evelyn PowersIf you run a design business, the offering that you present to clients should be clear and easy to understand. Someone who has done this well is Evelyn Powers, the founder of Design Powers, where she focuses on branding, web design and print for small service based businesses.Evelyn's primary offering is website design. A service that can often be shrouded in complex terminology. But she's made it feel easy, and effortless for her clients. Her website messaging is very clear, and the process easy to understand... nothing technical, just clear and simple steps for success.2020-07-191h 03
The Logo Geek PodcastEnsure Colour Consistency in Branding with Nick BazarianWhen designing a logo, choosing the perfect colour palette can be a fun creative challenge. But once the logo is in use as part of a companies brand identity, ideally the colours you've selected look as consistent as possible in all instances, from digital devices through to printed collateral.But how can you be sure the colours you see on your monitor are accurate? How can you ensure they will print the same? What can you do to ensure colour consistency as much as possibly across a brand identity?To answer these questions, and to...2020-07-121h 04
The Logo Geek PodcastDesigning Logos for Celebrities - Ibby TarafdarIbby Tarafdar is a young designer from Cardiff, UK. Two days a week he’s working at Starbucks as a Barista, but the rest of the time he’s travelling the world, hanging out with and designing logos for famous celebrities, including world champion boxers such as Gervonta ‘Tank’ Davies, famous golfers such as Andrew ‘Beef’ Johnston and even Jay-Z.After seeing him featured in a BBC documentary, Ian reached out to Ibby to discover how it all started. We learn how he got the opportunity to design logos for celebrities, why he still works at Starbucks, racism and t...2020-07-051h 11
The Logo Geek PodcastAn Interview with Steff Geissbühler, Designer of the NBC LogoSteff Geissbühler was Partner and Principal at Chermayeff & Geismar for 30 years where he designed some of the worlds most memorable logos and identities.In this interview we go back through significant times in the designers life, including how he became a professor early in his career, how he was hired by Ivan Chermayeff and Tom Geismar, and how he eventually went on to develop C&G Partners before founding his own design practice, Geissbühler:Design.At C&G, Steff designed iconic logos including NBC and Time Warner Cable. We discover the process that we...2020-06-281h 05
The Logo Geek PodcastThe UX Design Process with Miriam IsaacIn this weeks podcast Ian interviews Miriam Isaac, a user experience designer to uncover the process behind the design of digital products. We learn her approach to research, discover her process for wire-framing, prototyping, the UX tools used and more!Show notes: https://logogeek.uk/podcast/ux-design-process Thank you to the sponsor, FreshBooksI’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that makes it really easy to create and send invoices, track time and manage your money. You can...2020-06-2159 min
The Logo Geek PodcastA Masterclass in Logo Design Theory - with Michael ShumateMichael Shumate taught Graphic Design for twenty five years. In his second week of teaching, he told a student that the logo concept he was working on would not make a professional identity design. The student asked, “Why?” But Micheal couldn't provide an adequate answer, but was certain some principle was being violated.He set out on a quest to discover the underlying principles of logo design. It's been a twenty-five year quest that lead Michael to look deeply at identity design and to seek for those constant, unchanging principles. Fads in art and design come and go...2020-06-141h 07
The Logo Geek PodcastCustomer & UX Research in Branding - An interview with Michele RonsenHow can you properly understand the audience you plan to target? How can you make sure the logo designs you create will attract the right person? How can you know if the identity you create will actually perform? The only way to know for sure is to use customer and UX research.To learn more, Ian interviews Michele Ronsen, the founder of Curiosity Tank, an agency who specialises in design and user research.In this episode we take a deep dive into User Research, to understand how it can be applied throughout the entire stretch...2020-06-071h 03
The Logo Geek PodcastDon't Let Fear Run Your Design Career - with James VictoreFear can hold you back. It can keep you in a position of safety, limiting your career potential. That's what happened to show host, Ian Paget. Despite building a successful business, he stayed in comfortable 'safe' 9-5 job for years. It wasn't until recently that he took the leap of faith to make Logo Geek his full time venture. Big change is scary, but necessary for progress and a fulfilling career.If you're in a similar situation to Ian, hopefully this weeks interview will motivate you to make the changes you need to reach your full potential...2020-05-311h 00
The Logo Geek PodcastUsing Semiotics in Logo Design with Dr Rachel LawesThe world around us, and the culture we live in has a massive impact on all of us unconsciously. The study of Semiotics can allow us to understand this by looking at how meaning is created and communicated, which is knowledge we can use to design more effective logos and brand identities.The origins of Semiotics lie in the academic study of how signs and symbols (visual and linguistic) create meaning. But now, it’s become a methodology for researching and analysing consumer behaviour and brand communications.On this weeks podcast Ian interviews consumer psychologist, Dr...2020-05-241h 03
The Logo Geek PodcastCreating Your Own Opportunities - An interview with Meg LewisIf you want to be successful, you can’t just sit around and hope that opportunities will come your way. You need to work to attract them.As an example, if you want to work on a specific style of work, or in a different speciality such as pattern design, you’re much more likely to attract that type of work if people can see your capabilities. It’s those who take action, and create the work they want to attract that become successful.Meg Lewis is a great example of someone who takes action. She wo...2020-05-1759 min
The Logo Geek PodcastLogo Sketches Made By James - An interview with James MartinIf you like to peek inside a designers sketchbook you need to be aware of Made By James. That’s the instagram account from graphic designer James Martin who’s feed is full of stunning logo design development work.In this weeks episode Ian interviews James to find out how these sketches are created. We also dive into his logo design process, his approach with grids and the tools used. We also learn how he became a designer and how he founded his own design agency Baby Giant.Resources MentionedMade by James: Instagram, YouT...2020-05-101h 10
The Logo Geek PodcastHow to Register a Trademark - An Interview with Marcella DominguezIf you’re designing logos, you meed to be aware that we live in a world where business names and logos are registered, owned and legally protected by individuals and businesses.Ignoring trademark law could mean you end up unintentionally designing a logo that breaches an already established trademark, and your client could get in some serious legal trouble. So the more you about the topic, the better.To learn how to register a business name and logo, Ian interviews Marcella Dominguez, a trademark attorney from El Paso, Texas.Show notes & episode transcription can...2020-05-0340 min
The Logo Geek PodcastHow Can a Logo Cost $250,000? An interview with Philip VanDusenDesigners know that creating the perfect logo can be a time consuming process. But even when you know what's involved, for most it's hard to comprehend how some logos can be priced in the millions. How can you justify charging so much money, just for a logo?To discover the answer, on this weeks episode Ian interviews Philip VanDusen who's worked with a host of the Fortune 100 companies, with logos in excess of $250,000. We learn what's involved with projects of this scale, how to accurately price a logo project, user research, testing and more.Philip...2020-04-271h 02
The Logo Geek PodcastCan You Design the Worst Logo? - An interview with Helen Rice & Colin PinegarWe all know what a bad logo looks like, but could you design the worst logo?
The team from the design Agency Fuzzco have created a contest encouraging you to undertake that challenge, with the chance for your worst work to be judged by some big name designers including Michael Bierut, Jessica Hische and Armin Vit.
To learn more about the project Ian interviews Helen Rice and Colin Pinegar from Fuzzco, a Creative Agency in Charleston, Seattle and New York.
Show notes and episode transcription: https://logogeek.uk/podcast/what-makes-a-bad-logo/
Resources Mentioned
How L...2020-04-2040 min
The Logo Geek PodcastCreating Stylescapes & Proposals - An interview with Ben BurnsHave you ever designed a logo for a client and totally missed the mark? Or been stuck in the situation where you’re endlessly making revisions? The cause is most likely that you and your clients visions do not align. But how to you work this out?
One fantastic solution, devised by the team at Blind, has been to create a Stylescape™, an enhanced mood board that expresses and steers the visual language for a branding project, providing much needed clarity before proceeding with any design work.
In this episode Ian interviews Ben Burns to discover...2020-04-1241 min
The Logo Geek PodcastBecoming a Premier League Designer - An interview with Mark HironsWith a love of football, Mark Hirons dreamed to one day work as a graphic designer for an international football club. This year, at the age of only 22, his dream has come true, becoming an in-house designer for a Premier League football club.
But how did Mark make this happen? On this weeks podcast Ian interviews Mark to discuss the events that lead up to this moment, with actionable advice for anyone also wanting to make their dreams come true.
Mark is also host of the Creative Waffle Podcast, where he’s interviewed some of the...2020-04-051h 07
The Logo Geek Podcast8 Characteristics of Successful LogosWhen designing a logo, how can you be sure that the identity that you're working on will be a long term success in the real world? It's impossible to know for sure, but to give you the best opportunity to create a logo that will succeed in the real world, in this weeks podcast Ian breaks down the 8 characteristics that timeless logos share.
https://logogeek.uk/logo-design/8-traits-successful-logos/
Thank you to the sponsor, FreshBooks
I’m incredibly thankful to FreshBooks for sponsoring this episode of the Logo Geek Podcast! FreshBooks is an online accounting tool that...2020-03-2134 min
The Logo Geek PodcastWhat it takes to be a Brand Strategist - An interview with Stephen HouraghanBrand Strategy has become a buzz word in design communities. Some designers, with very little experience are calling themselves brand strategists, but it’s a deep topic that can take years to master. So what does it really take to become a brand strategist? How can you learn everything you need to develop brands from the ground up? How do you conduct a strategy session, and what do you provide as a deliverable?
On this weeks episode, Ian interviews Stephen Houraghan to answer these questions. Stephen is the founder of Brand Master Academy, a training course developed to hel...2020-03-151h 08
The Logo Geek PodcastHow to Scale Your Design Business - An interview with Greg HickmanMost designers work 1-on-1 with clients on custom projects based on their requirements. This means every new project is like starting from scratch… new proposals, contracts, emails and design work – most of which can never be used again since it’s tailored to that one client.
For most that approach is fine, but if you want to build a business that’s both profitable and scalable, there’s a better way. To grow your design business, you need to implement productised services using predictable systems. But how do you do that? On this weeks episode, Ian interviews Greg Hickman...2020-03-081h 03
The Logo Geek PodcastPivoting from Brand Designer to Visual Storyteller - An interview with Laura EvansAs designers we learn a wide range of skills and tools to effectively carry out our roles. Many of us pursue a career in branding, but the landscape is becoming increasingly competitive, so how can you stand out from the competition?
On this weeks podcast Ian interviews Laura Evans, who has transitioned from working as a generalist brand identity designer, to carving out a niche for herself to become a visual storyteller. This combines her design and illustration skills with her ability to communicate complex stories more effectively. Laura is now able to do something she loves...2020-03-011h 10
The Logo Geek PodcastHow Brands Shift to Stay Relevant - An interview with Allen AdamsonBrands are all around us, but as the times change they need to adapt to keep relevant – if they don’t they’ll soon vanish from the high street. Kodak and Blackberry for example were once leaders in their field, but they failed to shift, becoming irrelevant in a fast changing world.
But how can brands prevent this from happening to them, and how can designers and agencies help their clients shift to avoid pending doom? On this weeks podcast Ian interviews branding expert, Allen Adamson to find out.
Allen is the author of the new book...2020-02-2347 min
The Logo Geek PodcastBeing a More Confident Designer - An interview with Col GrayWhat does starting a design business, building a personal brand, and increasing your prices all have in common? Confidence.
In this weeks episode Ian interviews Col Gray, the founder of Dundee based graphic design studio Pixels Ink to discuss how confidence has played a pivotal role in developing his personal brand, and taking his design business to the next level.
Show notes and interview transcription: https://logogeek.uk/podcast/confident-designer-col-gray/
Books & Resources Mentioned
Pixels Ink
Col Gray on YouTube, Facebook, Twitter, LinkedIn
Scramble: How agile strategy can build epic brands in record time – Buy on Amazon...2020-02-161h 04
The Logo Geek PodcastCalligraphy, Lettering & Growing with Instagram - An interview with Ian BarnardIan Barnard, started his career as a generalist graphic designer. But after learning calligraphy for fun, and documenting his progress on Instagram, he attracted big name clients allowing him to specialise as a hand lettering artist. The growth and success of his Instagram feed has also allowed him to develop digital products, courses and more to generate a passive income too, meaning he no longer needs to work with clients.
In this episode we discover how Ian got into calligraphy and hand lettering, the books he used to reference and self critique his lettering work. We also...2020-02-091h 05
The Logo Geek PodcastDesigning Logos for Music & More - An interview with Paul NicholsonPaul Nicholson designed the logo for one of the most celebrated and influential electronic artists, Aphex Twin, as well as a host of other musicians. But how has he been able to translate music into simple graphical forms? What does his design process look like?
In this episode Ian interviews Paul to discover how he works with clients, his approach to experimental idea generation, and how he ultimately ends with mathematically precise, flawless artwork.
Paul Nicholson is a London-based creative designer known for his inventive, bold graphics within the music, art and fashion industries.
2020-02-031h 10
The Logo Geek PodcastA Life of Logos & Design - An Interview with Gerard HuertaGerard Huerta’s life as a designer has been incredible. After graduating he began his career at CBS Records, creating artwork and logos for numerous well-known musicians including Boston, Willie Nelson, Bob Dylan and many, many more.
He then went on to work for himself, where he’s designed the lettering for AC/DC’s High Voltage, and logos for Swiss Army Brands, HBO, Calvin Klein’s Eternity, Pepsi, People, Adweek… the list goes on and on (see more here). On top of this he’s also worked on magazine covers, movie posters, watch dials, fonts and more.
2020-01-191h 05
The Logo Geek PodcastGetting your first design job - An interview with Ram CastilloWhen you’re a new graduate or newly self-taught designer, searching for your first job in the design industry can be tough. Applying for job after job with no immediate success can leave you feeling low, and wondering if you’ll ever make it in the industry.
But you’re not alone, and this weeks episode is designed to give you some much needed motivation. Ian Paget interviews Ram Castillo who shares some honest truths about the industry and advice for getting your first design job. We also discuss the most effective approach for finding and reaching out to men...2020-01-121h 04
The Logo Geek PodcastDeveloping a Belief System for Brands - An interview with Patrick HanlonAccording to this weeks guest, brands that thrive are those with the highest quality communities, and to attract members to that community companies should work to develop belief systems. But how can they do that?
In this episode Ian Paget interviews Patrick Hanlon, author of Primal Branding, and founder of the agency of the same name to discover the 7 key components that help to create, drive and sustain a belief system.
Show notes and interview transcription can be found here: https://logogeek.uk/podcast/brands-belief-system/
Books & Resources Mentioned
Patrick Hanlon – Website | Facebook | Twitter
Book: Primal B...2020-01-0558 min
The Logo Geek PodcastCreating a Colour Palette - An interview with Greg GunnHow do you select the most appropriate colour for a logo? How about selecting the perfect supporting colour palette? What colour mode should you be working in?
In this weeks podcast Ian interviews Greg Gunn to answer these questions, and to discover more about his new training course, Colour for Creatives. Greg is a Los Angeles based Illustrator and Animator working as Creative Director for Blind, a brand strategy design consultancy.
Show notes and interview transcription can be found here: https://logogeek.uk/podcast/creating-colour-palette/
Colour Books & Resources Mentioned
Greg Gunn’s Website, Facebook, Twitter...2019-12-231h 02
The Logo Geek PodcastStarting a Design Side Hustle - An interview with Scotty RussellIf you want to start your own design business the recommended approach for most is to start it as a side hustle whilst your 9-5 job brings in the money. But how do you make time around a full time job? and how do you reach your goals?
In this weeks episode Ian speaks to Scotty Russell, the founder of Perspective Collective, a business he built and run on the side of a full time job. We discover how he built his own personal brand, how he makes time with a family, goal setting and more.
Thr...2019-12-151h 01
The Logo Geek PodcastEnneagram Personality Types in Branding - An interview with Shay BocksWhen working on identity design it’s important to know who you’re targeting so that you can create a solution that attracts the desired audience. But exactly how to approach this can often be subjective, but what if there was a more strategic way?
Enneagram Personalities is one fascinating approach. 9 personality types which are represented by the points of a geometric figure known as an enneagram, that can be used to explain how each type interacts with the world. To learn more Ian interviews brand stylist Shay Bocks, an expert on the topic.
In this e...2019-12-0958 min
The Logo Geek PodcastCreating a Brand New Name - An interview with Jeremy MillerAs a logo designer you’ve probably been approached by companies who have names that are far from perfect… they’re too long, hard to say, or just don’t properly represent the brand. You’ll likely want to help them improve, but where do you start? What does an expert brand naming service look like?
In this episode Ian interviews Jeremy Miller to find out. Jeremy is the author of the new book Brand New Name, and the founder of Sticky Branding who help business’ grow a remarkable brands.
Full show notes and episode transcription can b...2019-11-301h 00
The Logo Geek PodcastHow to Design & Sell Fonts - An interview with Adam LaddTypography is a fundamental part of logo design, but what does it take to design a font from scratch? What software do you use? How do you sell and licence the font once complete, where can you seek advice when you get stuck? In this weeks episode Ian Paget interviews type designer Adam Ladd to answer these questions and more.
Adam Ladd is a type designer and graphic designer based in Cincinnati, Ohio with experience in fonts, branding, and art direction. He worked as art director and designer for HOW and PRINT magazines before building his own ful...2019-11-251h 05
The Logo Geek PodcastCreating a Logo Archive - An interview with Richard BairdLogoArchive is an online gallery and series of collectable monthly ‘zines’ focused on researching and restoring mid-century logo design, featuring work by design studios such as mucho, Pentagram and Anagrama. This is one of the self-initiated projects founded and run by Richard Baird, a British freelance designer and writer.
In this episode we discover how Richard started his career, why he focuses 50% of his time writing, and have an in-depth discussion about Logo Archive.
Books & Resources Mentioned
Richard Baird Website
Logo Archive Website | Instagram | Online Store
BP&O – Brand identity and packaging design opinion
Logo Modernism on Amazon UK ...2019-10-2056 min
The Logo Geek PodcastProcess: A Visual Journey - An interview withWhen working on logo design a large bulk of the process is working through a visual journey. This is part of the process that’s rarely shared, and is often surrounded in mystery, but a new book published by Counter Print has worked to address this by highlighting the rarely shown sketching and process behind the making of marks and logotypes… Process: Visual Journeys in Graphic Design, created by Jonas Banker and Ida Wessel, the founders of the award winning Swedish design agency, BankerWessel.
In this interview we discuss the new book, but also learn how Jonas and Id...2019-10-0500 min
The Logo Geek PodcastDiscussing Mental Health - An interview with Abi LemonMental health is a serious topic and all too common in the design industry, but due to fear most of us keep our problems private, and some never seek help.
To encourage people to open up, to talk about their problems and get the help they need, in this episode Ian interviews Abi Lemon to have an honest and open discussion about the challenges they’ve both faced with mental health, how they acknowledged they had a problem, how they sought out help, and how they’ve come through the other side with a positive outlook on life.2019-09-2257 min
The Logo Geek PodcastCreating a Logo Package - An interview with Michael Bruny-GrothOnce your clients agreed the logo you’ve designed what files should you be sending? As a professional logo designer you need to provide the logo in a number of formats for web and print, as well as colour variations and configurations to ensure the logo you’ve designed is versatile.
In this episode Ian interviews Michael Bruny-Groth to learn how to create a comprehensive logo package, and the file types and formats that you should be including. We also learn about the story behind Logo Package Express, an illustrator plugin designed to speed up the process of pr...2019-09-1552 min
The Logo Geek PodcastNetworking to Get Clients & Referrals - An interview with Joana GalvaoAt the age of 22 Joana Galvão made the decision to leave her junior design position to start her own agency, Gif Design Studios. Within the first 10 months she made over $100K, and was able to fulfil her dream to work with ambitious and revolutionary entrepreneurs, such as Lewis Howes, Danielle LaPorte, and Selena Soo.
But how did she do it? In this interview Ian uncovers Joanas story to learn how she was able to grew her design agency through traditional face to face networking, referrals and speaking, and how you can do the same.
Resources & Event...2019-09-0852 min
The Logo Geek PodcastBuilding a Million Dollar Agency from Zero - An interview with Mash BonigalaIn 2012 when Google changed its algorithm, the company Logo Design Works went from having hundreds of enquiries a day, to almost zero. The founder Mash Bonigala hit rock bottom, and ultimately needed to let his team go. He made the decision to start again under the parent name of Spellbrand, which he built up to become a million dollar agency with offices in 5 countries around the world.
In this episode Ian Paget interviews Mash to learn how he built the business up from scratch, what the agencies sales funnels look like and how they use Facebook and Goo...2019-09-011h 05
The Logo Geek PodcastCreating a Niche Business - An interview with Sara DunnHow do you stand out from other designers, attract clients, and work on projects you enjoy? One solution is to build a business that specialises in one area, that targets a specific niche audience. In this interview, Ian speaks to Sara Dunn who’s done just that. She transitioned from a general web agency to building a niche business offering SEO services for Wedding planners.
In this interview we discover how she decided what niche to focus on, how she used content marketing to attract the right clients, and how she productised & systematised the business too.
...2019-08-2657 min
The Logo Geek PodcastDesigning the Google Logo - An interview with Ruth KedarIn 1999, when she was art professor at the Stanford Art Department, Ruth Kedar was approached by 2 students to design a logo for their startup business. Those students were Larry Page and Sergey Brin, the founders of Google, which has now become one of the worlds most profitable businesses, and the logo one of the most recognisable in the process.
In the weeks interview Ian Paget speaks with Ruth to discover how she designed the Google logo, what decisions were made, and the reason why the final solution was selected. We also dive into Ruths time at Stanford Uni...2019-04-2259 min
The Logo Geek PodcastScaling & Marketing Your Business - An interview with Tom RossIf you’re working as a freelancer or a one person company in order to scale your business you need to start hiring others to help and support your goals. But the thought of hiring someone can incredibly daunting. In this weeks interview Ian discusses this topic with Tom Ross, founder and CEO of Design Cuts and host of the popular podcast, The Honest Designers show.
In this interview we also discuss how to prevent burnout, and how to market your business too.
Show notes for this episode can be found here: https://logogeek.uk/podcast...2019-04-0848 min
The Logo Geek PodcastBuilding a Strategy Led Design Agency - An interview with Sean TambagahanDesign that’s based on aesthetics can be very subjective and open to the whims of personal preference, however when you focus on solving business challenges with design you get better results. That’s where Brand strategy comes into play.
In this episode Ian Paget interviews Sean Tambagahan, the founder and CEO of Butler Branding – a strategy led design agency to learn how he built his business, what a brand strategy session looks like, how he grew his team and more.
Show notes and a full transcription can be found here: https://logogeek.uk/podcast/sean-tamba...2019-03-2450 min
The Logo Geek PodcastBecoming a hand lettering artist - An interview with Lauren HomIs it possible to pursue a career doing something you love? Hand lettering artist Lauren Hom has proved it’s possible.
After discovering her career in advertising was not what she imagined, she leveraged her side passion in hand lettering to create the job of her dreams. In this interview Ian Paget speaks with Lauren to discover her inspiring story, learning how she became a full time hand lettering artist, what her process looks like, how she works with an illustration agent and more!
Lauren Hom is Known for her bright colour palettes and playful lette...2019-03-1755 min
The Logo Geek PodcastMaking the Most of University - An interview with Diane GibbsTo get a job as a designer it’s always your portfolio that matters, and not your qualifications. So is it still worth attending university? In this weeks interview Ian chats with Diane Gibbs to find out the answer to this question.
We discuss why university matters, what you should do before you attend, how you can make the most of your time studying, and the importance of networking with, and getting to know designers in the industry.
Diane is a graphic designer, entrepreneur, business owner, consultant, and a college professor at the University of Sout...2019-03-111h 06
The Logo Geek PodcastDesigning logos for Hasbro, Disney, Star Wars & More! - An interview with Myles MendozaMyles Mendoza is a super talented graphic designer from San Diego, and one of 3 who form HRO Design, an agency who work on logo and brand identity design for some of the worlds biggest entertainment brands including Marvel, Disney, Star Wars, Hasbro, Warner Bros and many more! On this weeks episode Ian Paget chats with Myles to discover how he became a designer, how he landed (and lost) his dream design job, how HRO design was formed, how they get such incredible clients, his logo design process and so much more.
Resources Mentioned
HRO Design
...2019-03-0455 min
The Logo Geek PodcastBecoming Designer & Director at Aardman Animations - An interview with Gavin StrangeThis week Ian Paget interviews Gavin Strange, Director & Designer for Aardman Animations by day, and by night he runs JamFactory, where he works on a number of passion side projects including film making, toy design, illustration, photography and more!
We talk about the journey Gavin took to get his dream job with Aardman Animations, his side projects, design process, his thoughts on university and much more.
View the show notes and transcription here: https://logogeek.uk/podcast/gavin-strange/
Thank you to Freshbooks!
I’m incredibly thankful to FreshBooks for sponsoring season 4 of the Logo Geek...2019-02-251h 01
The Logo Geek PodcastCopyright & Trademark Law for Logo Design – An interview with Gordon FiremarkOn this weeks episode Ian Paget interviews Gordon Firemark, a practicing attorney from Los Angeles to talk about the legal side of logo design, including the difference between copyright and trademarking, the approach to trademark a logo, what action you can take if your work is copied, how and when to use the right symbols on logos, and the ins and outs of contracts too.
Gordon is the producer and host of Entertainment Law Update, a podcast for artists and professionals in the entertainment industries. His practice also covers intellectual property, cyberspace, new media and business/corporate ma...2019-02-1833 min
The Logo Geek PodcastAn interview with Armin VitArmin Vit has established himself as an influential figure in the logo design space through his fantastic logo and brand identity reviews under the umbrella of Brand New, which now receives over 1.8 million page views each month. But how did he get started, how does he approach his reviews and what lessons has he learned along the way?
In this interview, Ian Paget discovers how Armin got his job with Pentagram in the New York Office, the lessons he learned from Micheal Beirut, how he started the Brand New blog, his approach to critiquing logos, what makes a...2018-11-1751 min
The Logo Geek PodcastHow a new mum built a design agency - An interview with Rebecca HeinemannFollowing a successful design career, and the birth of her son, Rebecca Heinemann built her own design agency CraftWell so that she could have a better work/life balance. In this episode Ian Paget interviews Rebecca to discuss her background, the reason why she built her own business, the steps she took to get it up and running and the challenges and fears faced along the way. We also discuss why we both feel it’s important to work within agencies before considering building your own business.
Show notes for this episode can be found here: https://log...2018-11-1051 min
The Logo Geek PodcastA Life of Food & Restaurant Branding - An interview with Louise FiliOn this weeks episode Ian Paget interviews Louise Fili, an Italian-American graphic designer who’s specialised in brand development for food packaging and restaurants for the past 30 years. We discuss how she discovered her niche, her logo design process, typography design, her incredible books and so much more.
Louise Fili is a member of the Art Directors Hall of Fame, and has received the medal for Lifetime Achievement from the AIGA and the Type Directors Club.
Show notes and a full transcription of the interview can be found here: https://logogeek.uk/podcast/louise-fili/
...2018-10-2758 min
The Logo Geek PodcastSports Branding & Successful Content Creation - An interview with Michael RaischHaving worked on the design of sports logos and brand identity design for over 15 years, Michael Raisch has developed a deep understanding of designing for sports clubs. In this episode we dive into the differences you need to consider when working on the design of sports logos and brand identities, and some of the stories behind where the ideas were formed.
Michael is also a very talented content creator, so we also discuss how he’s able to create engaging and relevant content which has attracted attention from big publications including The Guardian, HOW Design, CNN and Pe...2018-10-211h 06
The Logo Geek PodcastGetting your dream design job - An interview with Charli PrangleyIf you’re looking for a design job it can often be hard to find an opportunity, even if you’re the most talented designer. But if you get your CV and portfolio right, and put yourself out there too you’re more likely to get the job you’ve always dreamed of.
To help with this, on this weeks podcast Ian Paget speaks with Charli Prangley to discuss job application tips, portfolio, CV and job interview advice, and also how she found her dream job through networking, public speaking, YouTube videos, Podcasts and a number of side pro...2018-10-1447 min
The Logo Geek PodcastThe Fundamentals of Typography - An Interview With Michael StinsonTypography is a core component of logo design, but so many designers lack the essential knowledge needed to use fonts correctly. To solve that, this week Ian interviews Michael Stinson to talk about the fundamentals of type, choosing and managing fonts, licensing, book recommendations and more.
Michael is the typography instructor at Laguna College of Art + Design, and is also the founder and lead Instructor at TypeEd, an educational platform that teach designers about the fundamental theory of type.
Show notes, and a full transcription of the interview can be found here: https://logogeek.uk/podc...2018-10-0744 min
The Logo Geek PodcastDiscover your personal brand - An Interview with Radim MalinicAre you struggling to work out who you are as a designer? Working out your purpose and personal brand? In this weeks episode Ian talks with Radim Malinic to learn how he discovered his passion for design, and the journey he took to establish his personal brand. We also find out how he's been able to attract big clients, and more about his latest book, ‘Book of Ideas: Volume 2’.
Radim Malinic is an award winning freelance creative director, graphic designer and keynote speaker based in London who’s worked with clients including Nike, Harry Potter, London Film Museum...2018-09-291h 04
The Logo Geek PodcastAn interview with George BokhuaIn this episode Ian Paget speaks to George Bokhua, a truly talented graphic designer, who’s worked with companies including Disney, New Balance, NFL and Wired Magazine. Having followed his work for years, Ian describes George as one of the best practicing logo designers in the world today, so this interview dives into his life as a designer, his logo design process, idea generation, using grid systems, using social media, pricing a logo and so much more. It’s an insightful interview with a real master of logo design.
View the show notes, and a full transcription here...2018-09-0852 min
The Logo Geek PodcastQualifying Leads & Turning them into Clients - An Interview with Emily CohenFinding potential logo design leads can be a challenge, but once they contact you how do you convert them to clients? How do you know if they will be good to work work with? What should you send them? On this weeks episode Ian Paget talks with Emily Cohen to learn more about qualifying clients, then creating proposals and contracts to convert your prospects into clients. Emily is a brutally honest consultant who provides strategic business advice to creative firms, and is the author of the book Brutally Honest.
Show notes along with a transcription of this in...2018-08-3143 min
The Logo Geek PodcastValue Based Pricing - An Interview With Blair EnnsValue Based Pricing is a term that frequently comes up when people talk about service based businesses, but exactly how it works is often a mystery to us designers. In this episode Ian Paget speaks to Blair Enns to learn what value based pricing is, and how it can be used to build a profitable business whilst also providing the best service possible to your clients.
Blair Enns is the author of the highly acclaimed book The Win Without Pitching Manifesto, and Pricing Creativity: a guide to profit beyond the billable hour.
Show notes along w...2018-08-2452 min
The Logo Geek PodcastSaying No to Clients - An interview with Sagi HavivLogo design is often a collaborative process between designer and client, but from time to time in order to provide the best possible service you need to say ‘no’. But how do you do that without damaging the client relationship? In this episode Ian Paget interviews Sagi Haviv to learn the techniques he uses to gain credibility and provide confidence so that when the time comes… they can say no without damaging the client relationship, allowing them to stay in control of the design phase.
Sagi Haviv is a parter and designer at Chermayeff & Geismar & Haviv, who has designe...2018-08-1045 min
The Logo Geek PodcastTalking Logo Design with Tom GeismarIn this interview Ian Paget speaks with Tom Geismar, one of the most highly acclaimed designers in the industry. We discuss logo design, including the process before computers, presenting to the client, working in black and white, mistakes to avoid, pricing big projects, launching a new identity, a beautiful tribute to Ivan Chermayeff and more.
Tom is a founding partner of design agency Chermayeff & Geismar & Haviv, where he worked on iconic logos from brands including Mobil Oil, Xerox, Close Bank and many more.
Show notes for this episode can be found here: https://logogeek.uk/pod...2018-03-3044 min
The Logo Geek PodcastLogos & Type Design for Comic Books with Rian HughesIn this episode of the Logo Geek Podcast Ian chats with Rian Hughes, a British graphic designer, illustrator, writer and comic book artist. Rian is best known for his work in the British and American comic book industry, having created many logo designs for Marvel and DC including Batman and Robin, Bat Girl, Spider-Man, The X-Men, Captain America, Wolverine, The Script, The Invisibles… the list goes on!
In this episode we talk about Rians approach to logo and type design, as well as his new book Logo-A-Gogo, an inspirational visual history of the iconic brand identities created Ria...2018-03-231h 09
The Logo Geek PodcastGrowing an Instagram Following to 600k with Jonathan RudolphInstagram has become a popular method for designers to find inspiration for logo design, however, did you know that by being active on the platform you can also attract clients?
But what do you need to do to increase engagement on Instagram? How do you grow your following to attract potential clients? What tools can you use? How do you use hashtags? So many questions!
In this episode Ian Paget chats with the founder of Logo Inspirations, Jonathan Rudolph to find out what’s been successful for him. We learn how he grew his Instagram follo...2018-03-0345 min
The Logo Geek PodcastBuilding a Life in Identity Design. An interview with Ben LoizIn this interview Ian Paget speaks with Identity designer Ben Loiz to learn from his 18 years experience.
We speak about Bens early life that lead him to start his own studio, his hands-on logo design process, the files he sends, the importance of work life balance (with tips), how he networks to attract big named clients such as Nike and CocaCola, and how he’s able to use photography to present and elevate the quality of his identity design work.
Show notes for this episode can be found here: https://logogeek.uk/podcast/ben-loiz/
I’d...2018-02-241h 05
The Logo Geek PodcastHow to Create & Use Mood Boards with Mariah AlthoffWhat is a mood board, how do you create one and how can they be used to improve your logo design process and client communication? In this podcast, Ian Paget chats with Mariah Althoff, a freelance brand identity designer, to find out.
We also learn how Mariah started her business, and how she’s created a number of clever sales funnels that include Training Courses, Pinterest and Email Marketing.
Show notes for this episode can be found at https://logogeek.uk/2.6
I’d like to thank FreshBooks for sponsoring this episode, and for making...2018-02-1752 min
The Logo Geek PodcastCreating a Personal Brand with Jacob CassAs a designer you need a personal brand. But what name should you use? How do you design your own logo? Do you need a website and what should be on it? In this episode Ian Paget of Logo Geek chats with Jacob Cass to find out. We learn how Jacobs been able to travel the world whilst working as a freelance designer, how he designs a logo, and how he makes a passive income from affiliate marketing.
Jacob Cass is a logo, brand and web designer best known for his blog and business, Just Creative.
2018-02-1043 min
The Logo Geek PodcastYouTube, Lettering & Logos with Will PatersonCan sharing tips and tutorials on YouTube attract logo design clients? Yes. In this weeks podcast Ian Paget chats with Will Paterson who has been able to just that.
We learn how Will started his YouTube channel, the tools and software used, and how he’s able to manage his time to create consistent content, whilst also taking on client design projects too. We also deep dive into his logo design and hand lettering process.
Will Paterson is a well-known logo designer and hand lettering artist specialising in logotype design. He’s best know for his YouT...2018-02-0457 min
The Logo Geek PodcastLearn by Studying Design Masters with Melinda LivseyHave you ever analysed a logo design in detail so that you can really understand why design decisions were made? What if you did that with logo designs from graphic design masters, such as Paul Rand? What could you learn by doing so?.
This week Ian Paget chats with Melinda Livsey to find out why she started to study logo designs from the masters and what she’s learned. We also discuss her logo design process and how she’s been able to reduce the time spent on projects by half, whilst increasing her prices too simply by i...2018-01-2751 min
The Logo Geek PodcastTalking Branding, Logos & Social Proof with David BrierWhat is branding and why does it matter? What steps do you need to take to build a brand? What makes a great logo, and how can you use social proof to attract clients? We answer these questions and more in this interview with branding guru David Brier. David is an award-winning veteran in branding, rebrands, design and brand strategy, having received over 330 international industry recognitions for his work. He’s also the author of a newly released book, Brand Intervention.
To listen to this episode and more visit: logogeek.uk/podcast
To learn more abo...2018-01-2049 min
The Logo Geek PodcastUsing Strategy in Logo Design with Marty NeumeierWhy is strategy important when designing a logo? How can you use strategy as part of your design process? In this episode branding expert and thought leader Marty Neumeier answers these questions, as well as explaining in detail how to test a trademark design before releasing it to the public.
Marty is the Director of Transformation at Liquid Agency, and in the author of some of the very best books on branding and design including; Brand Gap, Zag and Brand Flip.
Show notes for this episode can be found here: https://logogeek.uk/podcast/using-strategy-in-logo-design/
2018-01-1351 min
The Logo Geek PodcastThe steps to design a brand identity, with Alina WheelerWhat is branding, and how do you go about starting a brand identity design project? In this weeks episode Ian Paget chats with the author of Designing Brand Identity, Alina Wheeler. In this episode we deep dive into the steps that need to be taken to rebrand a business from start to finish. We also discuss her book, which is now on its 5th edition.
Show notes for this episode can be found at logogeek.uk/podcast10
To view more episodes and to subscribe visit logogeek.uk/podcast
2017-10-0140 min
The Logo Geek PodcastSEO & Online Marketing For Graphic Designers, With Ryan RobinsonDo you spend all your time searching for clients, attending events and cold calling? What if there was a better way to do this, and instead have potential customers simply find you when they need your logo design services? Search Engine Optimisation (SEO) is the solution.
In this episode Ian Paget interviews freelance content marketeer, and SEO expert Ryan Robinson who shares actionable information that you can use now to start getting your design portfolio in the hands of real clients around the world!
Show notes for this episode can be found here: https://logogeek.uk...2017-09-2345 min
The Logo Geek PodcastHow to start a logo design business, with Kyle CourtrightHave you ever dreamed of creating your own graphic design business but have no idea where to start? In this episode Ian Paget of Logo Geek chats with Kyle Courtright, who in 2013 ditched his 9 to 5 job to start the business of his dreams, Courtright designs. We find out how Kyle kickstarted his logo design business, how he’s attracted clients, and we also talk about an exciting new logo design awards site founded by Kyle, Logo Wave...
Show notes for this episode can be found here: https://logogeek.uk/podcast/start-a-logo-design-business/
To listen to more ep...2017-09-1745 min
The Logo Geek PodcastWhat it takes to work for a design agency, with Simon ManchippDo you want to work for a top brand design agency but not sure what it takes? In this episode Ian Paget chats with Simon Manchipp, one of the founders of the hugely successful branding design agency 'Someone' to find out. We discuss the best design portfolios, common CV mistakes and much more.
Show notes for this episode can be found here: https://logogeek.uk/podcast/work-for-a-design-agency/
2017-09-0739 min
The Logo Geek PodcastThe Personality of Type, with Sarah HyndmanEvery font has a personality that influences your interpretation of the words you are Reading. In this weeks podcast Ian chats about this with Sarah Hyndman, the creator of TypeTasting, a range of fun events and experiences around type, which also doubles up as a research platform, so to truly understand how every day people perceive type.
In this episode we discuss Type Tasting events, how to select the perfect typeface for a logo, and Sarah’s fantastic books for designers, including ‘why fonts matter’.
Show notes for episode can be found at https://logogeek.uk/pod...2017-08-2841 min
The Logo Geek PodcastTalking Logo Lounge & Logo Trends with Bill GardnerIn this episode of the Logo Geek Podcast Ian Paget chats with Bill Gardner, the founder of brand identity design agency Gardner Designs, and Logo Lounge, the searchable logo design database. In this episode we discuss Logo Lounge, and the 2017 logo design trend report.
Show notes for this episode can be found at https://logogeek.uk/podcast5
2017-08-1948 min
The Logo Geek PodcastTalking Logo Design with Aaron DraplinAaron James Draplin is a popular logo designer, and the man behind Draplin Design Co (DDC). His clients have included Nike, Apple, and even the previous president of the USA, Barack Obama. In this episode Ian Paget of Logo Geek chats with him about Logo Design, and how he's been able to attract big clients by working on fun projects for his own brand, and for his buddies.
Show notes for this episode can be found here: https://logogeek.uk/podcast/aaron-draplin/
For more episodes like this visit: https://logogeek.uk/podcast/
2017-08-1647 min
The Logo Geek PodcastFinding Your Passion & Turning it into a Business with Dina RodriguezAre you a designer searching for your true passion? After 5 years of working in design studios and never feeling satisfied, Dina Rodriguez started to draw again and discovered hand lettering… an area of design that has become her true passion. She then founded LetterShoppe.
In this episode Ian Paget from Logo Geek talks with Dina about how she found her passion, and how she’s been able to turn that into a profitable business and personal brand..
Show notes for this episode can be found here: https://logogeek.uk/podcast/finding-your-passion/
More great podcas...2017-07-2946 min
The Logo Geek PodcastHow to Get Logo Design Clients with David AireyIn this podcast Ian Paget from Logo Geek speaks with brand identity designer and writer, David Airey, the man behind the book, and popular blog Logo Design Love. In this episode we talk about how to get logo design clients.
Show notes for this episode can be found at logogeek.uk/podcast2
2017-07-2247 min
The Logo Geek PodcastHow to Charge More for Logo Design with Chris DoOne of the most common questions asked by logo designers is 'How much should I charge?'. In this weeks podcast we'll find out the answer to that in this fantastic interview with Chris Do where he not only explains how much you should be charging, but also how you can start to charge much much more...Chris Do is the founder and CEO of the award winning brand strategy design consultancy Blind. He is also the founder of The Futur, a platform intended to disrupt design education that's currently sharing so much valuable content around logo design.Show...2017-07-1546 min