Shows
eComFuelSmall Changes, Big Impact: SEO Schema and 80/20 Website RedesignsHave you ever wondered how the right SEO and website design can elevate your eCommerce game? Today, I'm joined by Ilana Davis, the mastermind behind IlanaDavis.com, who specializes in JSON for Shopify, CRO, and all things technical SEO. Join us as we dive deep into the nuances of SEO, the power of effective website redesigns, and the interesting world of markup and schema. Listen in as Ilana breaks down the evolution of SEO over recent years, demystifies JSON and schema markups, and shares valuable insights on structured data. We also discuss the top elements to focus...2023-09-1559 min
Honest EcommerceBonus Episode: Drive More Traffic to Your Store Using Structured Data with Ilana DavisIlana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. She’s the owner of JSON-LD for SEO, a Shopify app that gets you more organic traffic through Rich Results.In This Conversation We Discuss: [00:00] Intro[01:59] Pros and cons of consulting vs app development[03:26] Using structured data to produce rich results[04:25] Themes have structured data but are incomplete[05:30] Is JSON-LD updated with Google’s algorithms?[06:18] The full process of structured data[07:41] Structured data is like a cheat sheet[08:50] Does structured data affect Merchant Center?[10:25] Google search enhancements to benef...2023-03-0217 min
Website Rescues PodcastAdding effective FAQs that actually convertIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/adding-effective-faqs-that-actually-convertConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2022-08-0409 minWebsite Rescues PodcastBeware of shady backlink tacticsIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/beware-of-shady-backlink-tacticsConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2022-07-2705 minWebsite Rescues Podcast10 ways to show you care about the person on the other end of the computerIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/10-ways-to-show-you-care-about-the-person-on-the-other-end-of-the-computerConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2022-07-0605 minWebsite Rescues PodcastHow often do I need to submit a sitemap on Shopify?Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/how-often-do-i-need-to-submit-a-sitemap-on-shopifyConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2022-07-0603 minWebsite Rescues PodcastResolving mismatched value price from Shopify to Merchant CenterIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/resolving-mismatched-value-price-from-shopify-to-merchant-centerHow to remove your theme structured data if that's helpfulConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2022-06-2206 minWebsite Rescues PodcastNegative reviews can increase salesIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/negative-reviews-can-increase-salesConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2022-06-0804 min
The Unofficial Shopify PodcastUseful Google Tools for Your StoreGoogle offers many free and excellent tools for business owners, but knowing which ones to invest in, and what to do with can be intimdating. Our guest today talks us through a low-stress, high impact approach to optimizing for Google's business tools that applies to nearly any store. (If you haven't setup Google Search Console yet, listen to this episode.)Which of Google's free tools should you always use?Which Google Search Console warnings actually matter? (It cries wolf!)The opportunity of Rich Results DataIlana Davis is a Shopify Superhero who works with e-commerce shops to...2022-06-0742 minWebsite Rescues PodcastCompeting with big companies and discountersIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/competing-with-big-companies-and-discountersConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2022-05-1807 minWebsite Rescues PodcastTime to work on your SEOIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/is-now-a-good-time-to-upgrade-to-a-shopify-2-0-themeConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2022-05-0402 minWebsite Rescues PodcastIs now a good time to upgrade to a Shopify 2.0 theme?Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/is-now-a-good-time-to-upgrade-to-a-shopify-2-0-themeConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2022-04-2013 minWebsite Rescues PodcastTesting if tabs and accordions could be hurting your SEOIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/testing-if-tabs-and-accordions-could-be-hurting-your-seoConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2022-03-2303 minWebsite Rescues PodcastShipping details showing in organic search with Rich ResultsIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/shipping-details-showing-in-organic-search-with-rich-resultsConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2022-03-0203 minWebsite Rescues PodcastGoogle’s product review rules you have to follow for Rich ResultsIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/googles-product-review-rules-you-have-to-follow-for-rich-resultsConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2022-02-2306 minWebsite Rescues PodcastAdding additional product specs to enhance search resultsIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/adding-additional-product-specs-to-enhance-search-resultsConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2022-02-0203 minWebsite Rescues PodcastChoosing the Shopify theme that's right for my storeIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/choosing-the-shopify-theme-thats-right-for-my-storeConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2022-01-1206 minWebsite Rescues PodcastTrade-offs of custom development vs updating Shopify themesIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/trade-offs-of-custom-development-vs-updating-shopify-themesConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2022-01-0513 minWebsite Rescues PodcastHow both organic and paid traffic benefits from structured data like JSON-LDIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/how-both-organic-and-paid-traffic-benefits-from-structured-data-like-json-ldConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-12-2202 minWebsite Rescues PodcastEncourage customers to purchase online in a craft businessIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/encourage-customers-to-purchase-online-in-a-craft-businessConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-12-1503 minWebsite Rescues PodcastIf I don’t have product reviews in my Shopify store, can I earn rich snippets?Increase conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/rich-snippets-without-product-reviews-in-shopifyConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-12-0802 minWebsite Rescues PodcastDon't panic when SEO results change drasticallyIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/dont-panic-when-seo-results-change-drasticallyConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-12-0103 minWebsite Rescues PodcastHiding products from search engines using metafields in ShopifyIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/hiding-products-from-search-engines-using-metafields-in-shopifyConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-11-1704 minWebsite Rescues PodcastAdd a deals page to your Shopify store to increase trafficIncrease conversions to your Shopify storeJSON-LD for SEORead the article:https://www.ilanadavis.com/articles/add-a-deals-page-to-your-shopify-store-to-increase-trafficConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-11-1002 minWebsite Rescues PodcastWhy you shouldn’t rely on your Shopify theme’s microdataIncrease conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/shouldnt-rely-shopify-themes-microdataConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-11-0902 minWebsite Rescues PodcastHandle discontinued products in Shopify and still make a profitIncrease conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/handle-discontinued-products-in-shopify-and-still-make-a-profitConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-10-2003 minWebsite Rescues PodcastThe multi-currency SEO issue plaguing Shopify stores but no one is talking aboutIncrease conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/the-multi-currency-seo-issue-plaguing-shopify-stores-but-no-one-is-talking-aboutConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-10-1307 minWebsite Rescues PodcastCelebrating holidays other than Christmas improves conversion ratesIncrease conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/celebrating-holidays-other-than-christmas-improves-conversion-ratesConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-09-2903 minWebsite Rescues PodcastHoliday preparations you may have forgottenEvaluating if your Shopify store's structured data is good enoughIncrease conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/holiday-preparations-you-may-have-forgottenConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-09-2202 minWebsite Rescues PodcastOptimize your Shopify collection pageIncrease conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/optimize-your-shopify-collection-pageConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-09-0106 minWebsite Rescues PodcastWhen should I update my theme for Shopify's Online Store 2.0 update?Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/when-should-i-update-my-theme-for-shopifys-online-store-2-0-updateConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-08-2503 minWebsite Rescues PodcastGoogle’s Review Snippets severely impacted by recent Google algorithm changesIncrease conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/googles-review-snippets-severely-impacted-by-recent-google-algorithm-changesConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-08-0403 minWebsite Rescues PodcastWhy are mobile conversion rates usually lower than desktop?Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/why-are-mobile-conversion-rates-usually-lower-than-desktopConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-07-1403 minWebsite Rescues PodcastGrouping variants into one product is better than multiple productsIncrease conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/grouping-variants-into-one-product-is-better-than-multiple-productsConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-07-0704 minWebsite Rescues PodcastControl how your Shopify store appears in the search resultsIncrease conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/how-to-control-how-your-shopify-store-appears-in-the-search-resultsConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-06-3004 minWebsite Rescues PodcastIs SEO still important?Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/is-seo-still-importantConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-06-2303 minWebsite Rescues PodcastHow Rich Results will enhance your search resultsIncrease conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/much-rich-snippets-will-enhance-search-resultsConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-06-0904 minWebsite Rescues PodcastYour Instagram feed is brokenIn today's episode, we’re going to address these broken Instagram feeds on your Shopify website and provide an alternative that is bound to improve your conversion rate.Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/your-instagram-feed-is-brokenConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-06-0202 minWebsite Rescues PodcastThe 411 on Google's Core Web VitalsIn today's episode, let’s dig into Google's Core Web Vitals and talk about what all this really means for your Shopify site.Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/the-411-on-googles-core-web-vitalsConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-05-2610 minWebsite Rescues PodcastShould I include brand name in product titlesIn today's episode, I’ll be sharing why Quick View can be hurting your Shopify store and why I recommend turning it off in most cases.Increase conversions to your Shopify storeJSON-LD for SEORead the article:Read the full articlehttps://www.ilanadavis.com/articles/should-i-include-brand-name-in-product-titlesConnect with IlanaJoin the newsletter ilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook: @websiterescues
2021-05-1205 minWebsite Rescues PodcastAcquiring my first Shopify AppIn today's episode, let’s talk about a new app that I’ve acquired and give an introduction to folks who maybe don’t know all the things you have access to.JSON-LD for SEOIncrease conversions to your Shopify storeLinks from the show:Repeat Customer InsightsShopify Meetup PortlandRead the article:Read the full articlehttps://www.ilanadavis.com/articles/acquiring-my-first-shopify-appConnect with IlanaJoin the newsletterilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook...2021-05-0503 minWebsite Rescues PodcastQuickview should be turned off on your storeIn today's episode, I’ll be sharing why Quick View can be hurting your Shopify store and why I recommend turning it off in most cases.Increase conversions to your Shopify storeRead the article:Read the full articlehttps://www.ilanadavis.com/articles/quickview-should-be-turned-off-on-your-storeConnect with IlanaJoin the newsletter ilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook: @websiterescues
2021-04-2104 minWebsite Rescues PodcastThe best email subject I've seen in a whileIn today's episode, we’re going to uncover the dangers lurking in hero images and talk about how you can create images that work for you, not against.Triple Mountain Model HorsesIncrease conversions to your Shopify storeRead the article:Read the full articlehttps://www.ilanadavis.com/articles/the-best-email-subject-ive-seen-in-a-whileConnect with IlanaJoin the newsletter ilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook: @websiterescues
2021-04-0703 minWebsite Rescues PodcastIncrease traffic to your Shopify store without adsIn today's episode, we’re going to uncover the dangers lurking in hero images and talk about how you can create images that work for you, not against.Promotion example with Nora's KitchenDiscount size does matterImprove SEO on your Shopify siteSimple yet powerful SEO tips for your Shopify StoreIncrease conversions to your Shopify storeRead the article:Read the full articlehttps://www.ilanadavis.com/articles/increase-traffic-to-your-shopify-store-without-adsConnect with IlanaJoin the newsletter ilanadavis.com Twitter: @ilan...2021-03-2406 minWebsite Rescues PodcastHero images could be deadlyIn today's episode, we’re going to uncover the dangers lurking in hero images and talk about how you can create images that work for you, not against.Increase conversions to your Shopify storeRead the article:Read the full article with photos from Sonya Dakarhttps://www.ilanadavis.com/articles/hero-images-could-be-deadlyConnect with IlanaJoin the newsletter ilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook: @websiterescues
2021-03-0305 minWebsite Rescues PodcastWhat's a good conversion rate for Shopify?In today’s episode, we’re going to talk about how customers can get frustrated with choosing product options and how you can make their shopping experience a pleasant one.Increase conversions to your Shopify storeRead the article:https://www.ilanadavis.com/articles/whats-a-good-conversion-rate-for-shopifyConnect with IlanaJoin the newsletter ilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook: @websiterescues
2021-02-2403 minWebsite Rescues PodcastButtons prove to be a better shopping experienceIn today’s episode, we’re going to talk about how customers can get frustrated with choosing product options and how you can make their shopping experience a pleasant one.Shopify store mentioned: Among Us by InnerslothIncrease conversions to your Shopify storeRead the article:https://www.ilanadavis.com/articles/buttons-prove-to-be-a-better-shopping-experienceConnect with IlanaJoin the newsletter ilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook: @websiterescues
2021-02-1503 minWebsite Rescues PodcastHow long should product descriptions be?In today's episode, we’re going to talk about why you struggle with writing quality product descriptions and what you can do to overcome this obstacle.Simple Product Description FormulaGet your Website ReviewIncrease conversions to your Shopify store Read the article:https://www.ilanadavis.com/articles/my-product-descriptions-should-be-how-longConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-02-1503 minWebsite Rescues PodcastA Shopify Homepage PurposeIn today's episode, we’re going to talk about the real purpose of your homepage and how so many Shopify store owners get this wrong.Get your Website ReviewIncrease conversions to your Shopify storeRead the article:https://www.ilanadavis.com/articles/a-homepages-purposeConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-02-1504 minWebsite Rescues PodcastProduct description tabs are killing your conversionsIn today's episode, we’re going to debunk the benefits of product description tabs and provide alternatives to tabs that improve conversions almost instantly.Shopify store mentioned: Animals MatterIncrease conversions to your Shopify storeRead the article:https:www.ilanadavis.com/articles/product-description-tabs-could-kill-conversionsConnect with IlanaJoin the newsletter ilanadavis.com Twitter: @ilanadavis Instagram: @ilanadavis Facebook: @websiterescues
2021-02-1508 minWebsite Rescues PodcastIs my Shopify website font size too smallIn today's episode, we’re going to learn about the importance of font size on your website, the difference between points and pixels, and a quick rule of thumb for sizing your content.Shopify store mentioned: ShopGrowSpacesIncrease conversions to your Shopify storeRead the article:https://www.ilanadavis.com/articles/is-my-shopify-website-font-size-too-smallConnect with IlanaJoin the newsletterilanadavis.comTwitter: @ilanadavisInstagram: @ilanadavisFacebook: @websiterescues
2021-02-1504 min
Honest Ecommerce094 | Why Your Homepage is Wrong | with Ilana DavisIlana Davis is a Shopify Superhero who works with e-commerce shops to remove friction from the buying process. On this podcast, we talk about the biggest misconception about the homepage, rethinking your navigation menu, why you shouldn't put social feeds on your homepage, and so much more! To learn more, visit: http://honestecommerce.co Resources: Ilana’s website: ilanadavis.com Rescue your online store with the one only Shopify Superhero ilanadavis.com/website-rescues Visit gorgias.grsm.io/honest to get your 2nd month with Gorgias free! Visit klaviyo.com/honest to schedule a de...2020-10-2729 min
The Unofficial Shopify PodcastMake Your Website Accessible (and Avoid Lawsuits)In this episode, we learn what it means to have an accessible website, why you should care, and how you can benefit.You'll hear the answers to:What does an accessible website mean?Is that the same thing as the ADA?What can merchants get out of having an accessible website?Doesn’t Shopify take care of web accessibility for me?Ilana Davis works with Shopify merchants to remove friction from the buying process. By keeping web accessibility top of mind, she’s able to create effective websites that attract more visitors, provide better SEO, and...2020-02-2550 min