Shows
Marketing MovesDinner with a Side of Strategy Ft. Emily Pentecost (@thingsivebeeneating)In this episode of Marketing Moves, we sat down with Emily Pentecost, the creator behind @thingsivebeeneating, built a social media following of over 170,000 across Instagram and TikTok—all while working full-time in legal marketing. In this episode, she shares how a personal food journal evolved into a viral content platform, thanks to consistent visual style, genuine voice, and a Cleveland-first mindset. From her haunted house restaurant video that hit 11.9 million views to partnerships rooted in personal values, Emily talks about the challenges of creating content in public, the power of community over competition, and what it takes to stay inspired wi...2025-07-2527 minMarketing MovesSmall Business Advocacy in Ohio Ft. Megan Kim (COSE)In this episode of Marketing Moves, we sit down with Megan Kim, Executive Director at COSE and Senior Vice President of Membership Development & Marketing at the Greater Cleveland Partnership, to explore her 20-year journey from event coordinator to strategic leader at the helm of Ohio’s largest small business support organization. Representing 11,000 of GCP’s 12,000 members, COSE provides advocacy, resources, and access to benefits like affordable healthcare through a MEWA with Medical Mutual. Megan shares how COSE is tackling small business challenges—like limited time, budget, and marketing expertise—through AI adoption, educational content, and a newsroom-style marketing team. With a growin...2025-06-2050 minMarketing MovesHow to Build a Premium Retail Brand Ft. Jackie Wachter (FOUNT)In this episode of Marketing Moves, we are joined by Jackie Wachter, Co-Founder of luxury leather goods brand, FOUNT. In an energizing conversation with Madison Riddell, Jackie shares how a simple Christmas gift idea sparked an omnichannel business rooted in craftsmanship, sustainability, and community. From making each bag by hand alongside her business partner and husband, Phillip, to launching several brick-and-mortar locations and an eCommerce store, the FOUNT story is equal parts heart and hustle. Jackie and Madison dive into the brand’s go-to marketing tactics—like creating hype around “color drops” and launching viral giveaways—and how their retail storefront...2025-04-0948 minMarketing MovesThe Perfect Spread for Success Ft. Ali Bonar (Oat Haus)In this episode of Marketing Moves, Ali Bonar, co-founder and CEO of Oat Haus, shares how her personal recovery from an eating disorder led to the creation of Granola Butter, the first oat-based spread of its kind. She opens up about the challenges of launching a new product category, the power of organic influencer partnerships, and the strategic storytelling that helped Oat Haus land in major retailers like Whole Foods and Costco. Ali also gets real about the mental health side of entrepreneurship, managing social media pressures, and what’s next for Oat Haus.2025-04-0258 minMarketing MovesBeyond the Mission Statement Ft. Heidi Baumgart (Small Giants Community)This episode of Marketing Moves explores the power of branding core values in shaping business culture and client relationships with Heidi Baumgart, co-executive director of the Small Giants Community. Heidi shares her leadership journey and insights on how well-defined values drive decision-making, employee engagement, and customer loyalty. The conversation offers practical strategies for integrating core values into daily operations, making this episode a must-listen for businesses looking to stand out in a competitive market.2025-02-1243 minMarketing MovesThe Feedback Formula Ft. Darlene CampagnaOn this episode of Marketing Moves, we sat down with Darlene Campana, Owner and President of Direct Opinions, to explore the power of customer feedback in driving business growth. Direct Opinions uses customized surveys to uncover valuable insights for B2B and B2C organizations—going beyond satisfaction scores to truly understand customer experiences. Darlene shares her expertise in market research, revealing how feedback can shape marketing strategies, improve operations, and boost revenue. Listen to learn the importance of leadership buy-in and turning insights into action.2025-01-3156 minMarketing MovesThe Future of Finance is Female Ft. Brooke Sirak (VP of Kaulig Capital)In this episode of Marketing Moves, we sat down with Brooke Sirak, VP of Kaulig Capital, to talk about her path into investment banking and her current leadership role. She shares insights on building meaningful relationships post-COVID, overcoming challenges for women in finance, the importance of mentorship, and achieving work-life balance. Plus, she offers inspiring advice for women stepping into leadership roles.2024-10-1636 minMarketing MovesBuilding Authentic Connections: Ft. Natalie Bell (Founder of The City Social)In this episode of Marketing Moves, we chat with Natalie Bell, a prominent content creator and founder of The City Social. Natalie shares her journey and offers insights into her approach to social media and shares her story on building a singles community through The City Social. Natalie's story illustrates the intersection of personal authenticity and strategic planning in building successful social media and community-driven business ventures.2024-09-1235 minMarketing MovesLeveraging TikTok for Business Growth: Ft. Keenya KellyIn this episode of Mini Moves, Keenya Kelly, a video marketing and social media strategist, dives deep into how businesses can harness the power of TikTok for growth. Focusing on her work with female entrepreneurs, product-based businesses, and consultants, Keenya shares actionable strategies for leveraging TikTok shop, creating authentic content, and collaborating with influencers. Tune in for insights on why staying proactive on TikTok is crucial for your business success.2024-09-0409 minMarketing MovesHow Your Personal Brand Can Transcend Into Measurable Business Success: Ft. Raquel Eatmon (Author, Restaurateur & Founder of Woman of Power Conference)What do a Restaurateur, Author, Keynote Speaker, and CEO have in common? They're all hats Raquel Eatmon has worn throughout her impressive entrepreneurial journey.
In this episode, Raquel chats with VividFront’s President, Madison Riddell, about building your personal brand by trying on many hats, while still staying true to yourself. She shares her lessons learned, mistakes made, and thought-provoking advice, including her trials & tribulations in running her own “Woman of Power” leadership conference for over a decade.
If you're looking to feel inspired, than this is the episode for you.2024-01-1943 minMarketing MovesAwards Events for B2B Growth: Ft. Kelly Keefe (ERC)Building a great workplace is key to attracting and retaining top talent. Kelly Keefe, President of ERC, helps company leaders build their workplaces through thought leadership, comprehensive data, and HR solutions. Through ERC’s awards program, NorthCoast 99, Keefe and her team collect data to see what top performers are looking for when it comes to workplace culture. In this episode, Kelly talks with VividFront’s CEO, Lisa Perry Kovacs, about how to keep an award program credible, how it’s an effective marketing tool, shifts in talent attraction and retention, and how awards events help B2B organizations to grow.2024-01-0825 minMarketing MovesBranding in the Luxury Apparel Space: Ft. Ali Putnam (A.Putnam)Branding from the ground up is no easy feat. On our latest episode, special guest, Ali Putnam, shares with VividFront's President, Madison Riddell, the vision and marketing tactics behind her brand of luxury women's golf apparel, A.Putnam. With versatility at the forefront, Ali's brand focuses on elevated style, on and off the course.2023-11-1644 minMarketing MovesNiche Marketing in the Non-Alcoholic Beverage Space: Ft. Molly Cheraso (Verbena Free Spirited)Starting your first business is challenging. Starting your first business in a new, relatively unexplored industry is even more challenging. This episode's special guest, Molly Cheraso, Founder of Verbena Free Spirited, had a vision for the first non-alcoholic cafe & bar in Cleveland, and she delivered. Hear Molly talk about her sources of inspiration, market research process, brand-building, and more with VividFront's President, Madison Riddell. If you're marketing in a growing niche segment, this episode's for you.2023-10-1838 minMarketing MovesBuilding A Multi-Million Dollar Jewelry Brand: Ft. Meg DiVincenzo (The Sis Kiss)Growing a brand from the ground up is a feat in and of itself, but trying to stand out amongst competitors in a highly saturated industry is another. This episode's special guest, Megan DiVincenzo, Founder of The Sis Kiss, is the prime example of a boss babe who followed her passion and never looked back. Listen to Meg spill the tea on her journey as an ex criminal defense attorney, brand visionary, and much more to VividFront's CRO, Madison Riddell and Senior Account Executive, Molly Killeen.2023-06-1955 min