Shows
Always Off Brand“Live from CANNE LIONS Festival” with Kiri Masters & Lauren Livak GilbertQuick show today from France as Kiri Masters and Lauren Livak Gilbert send Scotty O a little update from the south of france at the big Canne Lions Creativity Show. You won’t hear any recap quite like this one.Some great take aways along with giving Scotty O a hard time about AI. Enjoy Always Off Brand is always a Laugh & Learn! FEEDSPOT TOP 10 Retail Podcast! https://podcast.feedspot.com/retail_podcasts/?feedid=5770554&_src=f2_featured_email Kiri Masters https://www.linkedin.com/in/kiri-masters/ Webs...2025-06-2015 min
Retail Media Breakfast ClubThe 5 Best Free Resources For Learning Retail Media In 2025This episode is based on the Forbes article "The Best Resources For Learning Retail Media In 2025" by Kiri Masters. In the episode, Kiri focuses on how to skill up and stay current in retail media, mentioning the key platforms: Digital Shelf Institute, Firstmovr, Allume group, Path to Purchase Institute, and Stratably. These resources offer various free or discounted educational content, courses, webinars, and research reports catering to different aspects of retail media, from tactical execution to organizational strategy.Kiri's Forbes post: https://www.forbes.com/sites/kirimasters/2025/02/13/the-best-free-resources-for-learning-retail-media-in-2025/Links to the respective resources:...2025-02-2006 min
Beyond The ShelfRetail Media Joint Business Planning with The Digital Shelf Institute's Lauren Livak Gilbert & Microsoft's Nate PinkstonDave welcomes two luminaries on this week's episode: returning guest Lauren Livak Gilbert, Executive Director at The Digital Shelf Institute, and Nate Pinkston, Head of Growth, Retail Media at Microsoft. The two recently authored a DSI & Microsoft advertising report, "Joint Business Planning (JPB) Between Retailers and Brands: Effective Optimization Strategies for Collaborative Growth."They discuss why retail media is still "a reasonably immature medium and space" (5:56), how the tech stack varies across all the different retail media networks (10:37), the most important things to keep in mind for your retail media strategy (13:25), and highlights of the DSI/Microsoft J...2024-10-0139 min
Always Off Brand“LIVE from eTail - New Friends, Content, Sinks and Laptops!” All-Star GuestsWhat an incredible show from Boston eTail! We were going to interview Tom Logan from Coehly and it turned into a networking party with Michael Challinger and Donna Bedford and Lauren Livak Gilbert. What a blast! Always Off Brand is Ecommerce Simplified, Learn & Laugh! Our SPONSOR is back! They are back MAGIC MIND!! Go to their website! https://magicmind.com/pages/hp-v1 Scott has been using Magic Mind and is the best MENTAL PERFORMANCE Shot there is out there! Our listeners get a FREE trial offer to try out Magi...2024-09-1234 min
Always Off Brand”eTail Boston Live” I See, Laura, Lauren, Ash and Julie!LIVE from eTail east in Boston, MA boy did we have a power group on this episode! Ash McMullen, Laura Meyer, Lauren Livak Gilbert and Julie Spear talk full funnel, Amazon STV and all the strategy involved. How much does Prime Video and why should you invest in Prime Video? Always Off Brand is Ecommerce Simplified, Learn & Laugh! Etail Website: https://etaileast.wbresearch.com/ eTail Palm Springs CODE FOR 20% OFF - ETAILPARTNER February 24-27 2025 QUICKFIRE Info: Website: https://www.quickfirenow.com/ Email the Show...2024-08-2957 min
Always Off Brand”eTail Boston Live” with E-Cloth Prez Zac KiefferSea 4 Ep 31 ”eTail Boston Live” with E-Cloth Prez Zac Kieffer 8/27/2024 LIVE from eTail east in Boston, MA we talk the cleaning category, how the disrupter E-Cloth competes and more. Guest co-host, Lauren Livak-Gilbert of Digital Shelf Institute, Talk Commerce Podcast Host, Brent Peterson & Scotty O talk through what E-Cloth is up against, why paper towels should go away and how to drive brand awareness as a challenger brand. Always Off Brand is Ecommerce Simplified, Learn & Laugh! Etail Website: https://etaileast.wbresearch.com/ eTail Palm Springs CODE FOR 20% OFF - ETAILPA...2024-08-2736 min
Always Off Brand”eTail Boston Live” with Matt EzykLIVE from eTail east in Boston, MA we bring you another awesome conversation with the former Director of Ecommerce at Pet Supermarket. Guest co-host, Lauren Livak-Gilbert and Scotty O talk through how Matt and his team at Pet Supermarket created an ecommerce omnichannel experience in 6 months. The digital transformation Matt led is a great Juicy Nugget for us all! Always Off Brand is Ecommerce Simplified, Learn & Laugh! Etail Website: https://etaileast.wbresearch.com/ eTail Palm Springs CODE FOR 20% OFF - ETAILPARTNER February 24-27 2025 QUICKFIRE Info: Websi...2024-08-2329 min
Always Off Brand”eTail Boston Live” with Julie Spear & Lauren Livak (Dr’s of PDP) LIVE from eTail east in Boston, MA we bring you another awesome conversation with Head of Retail Marketplaces at Acadia, Julie Spear. Guest co-host, Lauren Livak-Gilbert and Julie talk Product Detail Pages like nobody's business as we breakdown the best practices and how to drive sales. Always Off Brand is Ecommerce Simplified, Learn & Laugh! Etail Website: https://etaileast.wbresearch.com/ eTail Palm Springs CODE FOR 20% OFF - ETAILPARTNER February 24-27 2025 QUICKFIRE Info: Website: https://www.quickfirenow.com/ Email the Show: info@quickf...2024-08-2241 min
Always Off Brand”eTail Boston Live” with Anna Esrov from Boll & BranchLIVE from eTail east in Boston, MA we bring you another awesome conversation with the VP Customer Experience & Loyalty at Boll & Branch. Guest co-host, Lauren Livak-Gilbert and surprise guest, Brent Peterson with Talk Commerce Podcast joins Scotty O. Boll & Branch is a premier organic bedding company that has taken personal service to a new level from startup to big scale and has not lost a step. Always Off Brand is Ecommerce Simplified, Learn & Laugh! Etail Website: https://etaileast.wbresearch.com/ eTail Palm Springs CODE FOR 20% OFF - ETAILPARTNER February 24-27 2025 ...2024-08-2117 min
Always Off Brand”eTail Boston Live with Kelsey Knight of SlumberkinsSea 4 Ep 27 ”eTail Boston Live with Kelsey Knight of Slumberkins 8/20/2024 LIVE from eTail east in Boston, MA we bring you a spectacular conversation with the VP of Global Ecommerce at Slumberkins Kelsey Knight. Guest co-host, Lauren Livak-Gilbert joins Scotty O as we cover loyalty programs, marketplaces and developing new sales and social channels. Always Off Brand is Ecommerce Simplified, Learn & Laugh! Etail Website: https://etaileast.wbresearch.com/ eTail Palm Springs CODE FOR 20% OFF - ETAILPARTNER February 24-27 2025 QUICKFIRE Info: Website: h...2024-08-2045 min
Always Off Brand”eTail Boston Live with - eTail Palm Springs BIG EXCLUSIVE ANNOUNCEMENT!” LIVE from eTail east in Boston, MA we bring the first of many episodes featuring some of the brightest minds in retail, ecommerce and branding. Breaking News with the eTail gang of Chet “Mr. eTail” Silverman, Lena Moriarity & Leo Martinez join Scotty O to go through big news and exciting changes for the upcoming Palm Springs 2025 eTail next February. Always Off Brand is Ecommerce Simplified, Learn & Laugh! Etail Website: https://etaileast.wbresearch.com/ eTail Palm Springs CODE FOR 20% OFF - ETAILPARTNER QUICKFIRE Info: Website: https://www.quick...2024-08-1924 min
Always Off Brand“”eTail Boston Live with Laura Meyer!”LIVE from eTail east in Boston, MA we bring the first of many episodes featuring some of the brightest minds in retail, ecommerce and branding. We talk to longtime AOB guests and founder and CEO of the amazon agency Envision Horizons Laura Meyer about where Amazon agencies are, how they compete and why small brands have a tough road as pay to play in media spend continues to get more competitive. Guest Co-Host Lauren Livak-Gilbert helps Scotty O out staying on track and asking the better questions. Always Off Brand is Ecommerce Simplified, Learn & Laugh! Our...2024-08-1632 min
Always Off Brand“eTail Is Good Vibes Only!” with Chet Silverman& Lena MoriartySea 4 Ep 19 “eTail Is Good Vibes Only!” with Chet Silverman& Lena Moriarty 7/18/2024 What an episode covering one of the coolest retail and ecommerce conferences in the universe! eTail is 25 this year and we talked to “Mr. eTail” Chet Silverman and the Head of Marketing Lena Moriarity to find out why this show is so cool? Our great guest co-host Lauren Livak Gilbert helps Scotty O out with all the important stuff. Lauren hosts, “What’s That Keyword?” game and brings 2 great NEWS stories. Always Off Brand is Ecommerce Simplified, Learn & Laugh! QUICKFIRE...2024-07-181h 11
Sound in MarketingOcean Spray, TikTok, and Fleetwood MacThis episode follows an unusual tale about TikTok’s 2020 viral Ocean Spray video about a juice-drinking, long-board riding, tunes-groovin’ dude whose truck broke down. You can find the original article that the episode inspired here.
Thank you to Nathan Apocada for supplying such a great story and to Artlist for its lovely selection of background music that was used throughout this episode.
As promised, here are links to all things referenced:
Ocean Spray's Viral Video article- https://www.digitalshelfinstitute.org/blog/ocean-spray-viral-tiktok#
Fleetwood Mac tripled sales article- https://www.latimes.com/entert...2024-06-2507 minBeyond The ShelfThe Growth of Commerce Content from Afterthought to Pre-Thought with Digital Shelf Institute's Lauren Livak Gilbert and Profitero's Mike BlackThis week Dave speaks with Lauren Livak Gilbert, Director of the Digital Shelf Institute (DSI), and Mike Black, CMO at Profitero. Lauren and Mike recently collaborated on the DSI/Profitero report, "Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shopper Needs."They discuss why Mike is such a prolific poster on LinkedIn (6:33), Lauren's experience managing the digital shelf for J&J brands during the pre-COVID era (8:49), takeaways from the "Defining Content Effectiveness" report (18:19), the importance of AI usage complying with a brand's legal requirements, brand guidelines and workflows (27:51), and the narrowing...2024-03-2639 min
Always Off Brand“Why Pay With Points Loyalty Just Works!” with Len CovelloIf you ever wondered how the world of loyalty programs, points and all those miles actually work behind the scenes then this is the episode for you! Len Covello, CTO at Engage People joins Scott and Guest Co-Host Lauren Livak Gilbert to explain it all. Len also tells us about the amazing study they did to figure out the why behind loyalty programs. Lauren hosts “What’s That Keyword?” game and a fantastic NEWS segment. So many juicy nuggets and a lot of laughs. Always Off Brand is Ecommerce Simplified, Learn & Laugh! QUICKFIRE Info: Website...2024-03-071h 01
Ecommerce BraintrustHow Brands Define Content Effectiveness With Lauren Livak and Mike Black - Episode 326In this episode of The Ecommerce Braintrust, Kiri Masters is joined by Lauren Livak, lead at the Digital Shelf Institute, and Mike Black, the Chief Marketing Officer (CMO) of Profitero, a global commerce acceleration company. In this podcast, they’re discussing the new Digital Shelf Institute and Profitero report “Defining Content Effectiveness”. Here you can register to join them in the webinar in February. In today's episode, we delve into the ever-evolving world of content effectiveness in digital retail. Kiri, Lauren, and Mike unpack the intricacies of creating impactful content that resonates with consumers and drives conversion. Drawin...2024-01-3037 min
Commerce Innovators043: How Data Influences Product Discoverability for Brands with Digital Shelf Institute Strategist Lauren LivakUnlock the secrets of thriving in the ever-evolving world of e-commerce with our special guest, Lauren Livak, the leader of the Digital Shelf Institute. We promise you a discussion filled with insights from Lauren's vast experience working with over 100 strategic customers and her tenure at Johnson & Johnson. Together, we'll examine how brands are leveraging data and riding the wave of current market conditions to boost their product discoverability. Navigating through the economic impacts on the retail industry, we unpack how consumer behavior has shifted and how brands strategize in response. We delve into the rising significance of...2023-12-2741 min
The CPG GuysHow Retail Media is Disrupting Marketing Structures with WARC’s Gregory GrudzinskiThe CPG Guys are joined in this episode by Gregory Grudzinski, Head of Content for WARC Digital Commerce, an Ascential Company that has been helping marketers and strategists Make it “WARC” since 1985.Follow Gregory Grudzinski on LinkedIn at: https://www.linkedin.com/in/grudzinski/Follow WARC on LinkedIn at: https://www.linkedin.com/company/warc/Follow WARC online at: http://warc.comFollow the Digital Shelf Institute on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/Follow the Digital Shelf Institute online at: https://www.digitalshelfinstitute.org/Learn about the WARC/DSI R...2023-08-2355 min
eCommerce Nurse PodcastKey steps brand manufacturers must take to drive a successful digital transformationIn this episode we talk about those key steps brand manufacturers must take to drive a successful digital transformation.We have a special guest Lauren Livak, the Director of the Digital Shelf Institute also known as the DSI. The mission of the DSI is to shape the future of the industry and advance the growth of consumer commerce through community, content and education. It has 4500+ members from across the industry and Lauren leads the charge in fostering the community and creating relevant and impactful content and connections for the industry. She knows first hand what it takes...2022-06-2943 minThe CPG GuysTotal Growth Accountability with The Digital Shelf Institute's Molly Schonthal Hamlin & Firstmovr's Chris PerryThe CPG Guys, PVSB and Sri are joined in this episode by Molly Schonthal Hamlin, Executive Director of The Digital Shelf Institute and Chris Perry, co-founder & Chief Learning officer at Firstmovr, a satellite center of excellence for eCommerce education.Follow Molly on LinkedIn at: https://www.linkedin.com/in/molly-schonthal-she-her-a989a9/Follow The DSI on LinkedIn at: https://www.linkedin.com/company/digital-shelf-institute/Follow The DSI online at: https://www.digitalshelfinstitute.org/Follow Chris on LinkedIn at: https://www.linkedin.com/in/chrisaperryFollow Firstmovr on LinkedIn at: https://www.linkedin.com/company/f...2022-03-3048 min
Customer ConversationsBuilding an Ecommerce Presence for a Major Brand with Maytex’s Michael CallahanMichael Callahan is Vice President of eCommerce and Transformation for Maytex and Zenith Home Corp. Michael started his career in large CPG companies and has worked on national brands like Mr. Coffee, CrockPot and T-fall. Over the past 15 years, Michael has been transforming organizations to think Consumer and Digital First. He believes that the key to running any successful eCommerce business is full organizational integration… The words he lives by are “Work Hard, Stay Humble”. On this weeks Customer Conversations, Sean and Michael cover
What it means to build a digital strategy
Managing necessary organizational change
Interchange from digital t...2020-09-1528 min