Shows
Traffic to LeadsSasha Berson: Why the Best Lawyers Don't Win—The Best Marketers DoAbout Sasha Berson: Sasha Berson is the Chief Growth Officer at Grow Law Firm, where his team is working toward helping over 2,000 law firms double their revenue through data-driven marketing strategies.In this episode, Ted and Sasha Berson discuss:Marketing strategies for law firms in competitive marketsEvolving search behaviors and the impact of generative AIROI expectations from legal marketing investmentsGeographic and economic factors in legal business growthKey Takeaways:Law firms that commit to expert-led SEO strategies—especially in moderately competitive markets—can potentially achieve exceptionally high ROI with...2025-04-2920 min
GLF PodcastHiring Law Firm Employees to Triple Your Revenue with Steve RileySend us a textIn this episode, Sasha Berson and Steve Riley of Atticus reveal how hiring legal assistants strategically can transform your law firm’s growth. Learn which key roles drive sustainable revenue, how to build capacity before scaling, and the management systems needed for long-term success.📰 About Steve Riley:Steve Riley is a practice advisor at Atticus, where he helps lawyers build great practices and fulfilling lives. After practicing trial law and then transitioning to estate planning, Steve sold his firm and joined Atticus to guide other lawyers in scaling their...2025-03-2552 min
GLF PodcastMaster Your Law Firm Accounting and Legal Bookkeeping with Brandy DerrickSend us a textRunning a law firm is tough, scratch that, really tough. You're handling clients, cases, marketing, operations… and let’s not even get started on the financials. But what if you didn’t have to wear all those hats?In this episode, Sasha Berson sits with Brandy Derrick, founder of Legal Ease Bookkeeping, a firm dedicated to helping law firm owners regain their sanity when it comes to bookkeeping and financial reporting📰 About Brandy Derrick:Brandy Derrick is the founder of Legal Ease Bookkeeping, a firm dedicated...2025-03-1931 min
GLF PodcastRunning a Law Firm with Family and Winning Big – with Robert SimonSend us a textJoin Sasha Berson as he speaks with Robert Simon, Co-founder of the Simon Law Group👉 Sasha and Robert explore:— How Robert built a thriving law firm with his twin brother and the importance of family in business.— The unique challenges of managing multiple businesses and family dynamics.— How Robert stays happy and focused while growing his empire with his wife, kids, and extended family.— What he would do if he had to start over from scratch and why failure is part of the process.2025-03-0641 min
GLF PodcastWin 70% More Clients with Video Marketing for Attorneys with Kerry BarrettSend us a textJoin Sasha Berson as he speaks with Kerry Barrett, Emmy Award-winning NBC News Anchor and Video Confidence Coach.👉 Sasha and Kerry explore:— Why most attorneys are naturally camera-shy and how to overcome it.— The biggest mistakes lawyers make when recording video and how to fix them.— How video marketing is becoming as essential as having a website.— Simple strategies for making your on-camera presence engaging and authentic.— Why attorneys often fear judgment from their peers more than from potential clients.👉 Main Takeaways from t...2025-02-2731 min
GLF PodcastHow to 2x Your Law Firm’s Growth in 30 Days with Kerri Coby WhiteSend us a textJoin Sasha Berson as he speaks with Kerri Coby White, Co-Founder and CEO of KerriJames👉 Sasha and Kerri explore: — How to build a self-sustaining system that turns leads into clients, clients into advocates, and advocates into referral engines. — Why quick activation campaigns must work alongside a long-term branding and referral strategy. — How successful firms create momentum in marketing and operations to grow with less effort over time. — Why law firm owners must step out of the legal work and focus on being brand ambassadors and business leaders.2025-02-2037 min
GLF PodcastScale Your Law Firm to $15M+ with Brian LaBovickSend us a textJoin Sasha Berson as he speaks with Brian LaBovick, Founder of LaBovick Law Group👉 Sasha and Brian explore:— The biggest hiring mistakes law firm owners make and how to build a high-performing team.— The key marketing investments that helped Brian scale his firm to $15M+ in revenue. — How operational systems and processes are essential for scaling beyond a solo or small firm.— What Brian would do differently if he had to start over today to grow faster and more profitably.👉 Main Takeaways from the Episod...2025-02-1335 min
GLF PodcastBuild a $1M+ Legal Tech Startup in 18 Months - Insights from Karl SeelbachSend us a textJoin Sasha Berson as he speaks with Karl Seelbach, Co-founder of Scribe and Managing Partner at Doyle & Seelbach👉 Sasha and Karl explore: — Why the traditional court reporting model hasn’t changed in over 150 years and is ripe for disruption. — Insights into starting and scaling a legal-tech startup to seven figures in just over a year. — A platform that integrates seamlessly with Zoom to deliver high-quality testimony reporting at less than half the cost and 10x the speed. — Why Karl believes more attorneys should embrace innovation to simplify and e...2025-02-0631 min
GLF PodcastHow Attorneys Can Gain More Clients and Credibility with a Book – Insights from Melanie HerschornSend us a textJoin Sasha Berson as he speaks with Melanie Herschorn, Founder of Big Impact Books👉 Sasha and Melanie explore: — Why writing a book can be a game-changer for attorneys and how it bridges the gap between legal jargon and client understanding. — The misconceptions attorneys have about self-publishing and how to protect their intellectual property while publishing independently. — How to transform a book into a marketing engine that drives thought leadership, client engagement, and business growth. — Real-life lessons from Melanie’s own experiences with predatory publishers and how those lessons...2025-01-2926 min
GLF Podcast18 Minutes to More Referrals: Ben Paul’s Proven Formula for LawyersSend us a textJoin Sasha Berson as he speaks with Ben Paul, Founder of BD Ladder👉 Sasha and Ben explore:— The surprising impact of spending just 18 minutes daily on business development, adding up to over 70 hours a year of focused growth.— Why starting business development early in your career is a game-changer.— Strategies to overcome fear of rejection and make networking an easy habit.— How being genuine and generous in your professional relationships can lead to a steady flow of referrals.👉 Main Takeaways from the Episode:2025-01-2348 min
GLF PodcastLearn Legal Advertising Hacks from Harlan Schillinger [125+ Law Firms Transformed!]Send us a textJoin Sasha Berson as he speaks with Harlan Schillinger, Legal Marketing Expert at Harlan Schillinger👉 Sasha and Harlan explore: — The challenges and triumphs of producing the first-ever TV commercials for lawyers in 1979. — The evolution of legal advertising, from the early days of answering countless calls from TV ads to today's focus on digital and social media strategies. — The importance of integrity and client service in building a lasting reputation in legal practice. — How processes, from intake to case handling, are essential to scaling any law firm, whether i...2025-01-1649 min
GLF PodcastInstagram Strategy for Lawyers to Hit 250K Followers from Joe McCarthySend us a textJoin Sasha Berson as he speaks with Joe McCarthy, Founder of JEM Social👉 Sasha and Joe explore: — The importance of authentic content and messaging over superficial production quality. — Practical strategies for creating a content calendar and consistent posting schedule. — How investing strategically in your social media presence can accelerate results. — Why Instagram is a crucial platform for law firms looking to expand their reach. — How social media can indirectly generate leads, even if they don't originate directly from the platform.👉 Main Takeaways from the Ep...2025-01-0931 min
GLF PodcastTitle: How Ben Leader Boosted Conversions from 50 to 80% and Quadrupled Case VolumeSend us a textJoin Sasha Berson as he speaks with Ben Leader, Partner at Elrod Pope Law Firm👉 Sasha and Ben explore: — The pivotal role of joining mastermind groups to accelerate firm growth. — How shifting focus from practicing law to marketing and intake management transformed Ben’s law firm. — Strategies to optimize marketing spending for better ROI. — The impact of data-driven decisions on lead generation and client intake. — Building a centralized system for intake and case management.👉 Main Takeaways from the Episode: — Ben shares how re-evaluati...2024-12-2748 min
GLF PodcastGet More Qualified Leads for Just $35/Lead – Ted DeBettencourt’s Juvo Chat SecretSend us a textJoin Sasha Berson as he speaks with Ted DeBettencourt, Co-Founder of Juvo Leads Chat👉 Sasha and Ted explore: — The impact of automation on content creation and distribution.— Ted's approach to using data-driven insights for marketing decisions.— The future of personalized customer experiences in digital marketing.— Why businesses need to adapt quickly to stay competitive in the AI-driven world.— The role of Juvo Chat in revolutionizing customer support and engagement.— How Juvo Leads Chat uses AI to streamline communication and enhance user experience.👉 Main Tak...2024-12-1923 min
GLF PodcastInsider Look at the Growth of a Multi-Million Dollar Family Law FirmSend us a textJoin Sasha Berson as he speaks with Russell Knight, Founder of The Law Office Of Russell D. Knight👉 Sasha and Russell explore:— The challenges of scaling a multi-million dollar law firm.— How to manage wearing multiple hats, like marketing, sales, HR, and leadership.— The importance of delegation in sustaining firm growth.— Russell’s experience working with a business coach and sales consultant.— Lessons learned from balancing client service and firm management.— Key strategies for overcoming growth plateaus in legal practice...2024-12-0433 min
GLF PodcastThe Secrets Behind The Ward Law Group's $250M Success with Greg WardSend us a textJoin Sasha Berson as he speaks with Greg Ward, the Founder and Managing Partner of The Ward Law Group👉 Sasha and Greg explore:— The entrepreneurial journey from solopreneur to scaling a successful law firm— Niche marketing strategies targeting Spanish-speaking communities— Effective marketing and client acquisition techniques— The importance of core values in business growth— Scaling challenges and solutions in the legal services industry👉 Main takeaways from the episode:— Commit deeply to your chosen niche rather than trying to serve everyone— Pri...2024-11-271h 06
GLF PodcastOptimizing Your Law Firm's Financial Engine with John Scott, Partner at Anders CPAs and AdvisorsSend us a textJoin Sasha Berson as he speaks with John Scott, Partner at Anders CPAs and Advisors👉 Sasha and John explore:— The importance of paying attention to data and testing different marketing strategies to see what works best for your firm— How legal businesses, like any service business, can scale if there is demand and supply— The ability to replicate a successful process-driven service model within a geographic area or new cities— Focusing on cash, financials, production, and pipeline metrics on a weekly basis2024-07-2440 min
GLF PodcastWhat Every Law Firm Leader Needs to Know Before Acquiring: Tom Lenfestey, CEO of The Law Practice ExchangeSend us a textJoin Sasha Berson as he speaks with Tom Lenfestey, CEO of The Law Practice Exchange👉 Sasha and Tom explore:— The importance of strategic fit in law firm acquisitions— Developing a clear acquisition plan aligned with growth goals— The process of searching for the right acquisition opportunity— Financial considerations and funding in law firm acquisitions— Buy-sell agreements for solo practitioners and small partnerships— The significance of thorough transition planning and post-acquisition integration👉 Main takeaways from the episode:2024-07-1759 min
GLF PodcastDoubling Your Law Firm Profits by Working Less with Chris Guymon, the Founder of Time Freedom for LawyersSend us a textJoin Sasha Berson as he speaks with Chris Guymon, the Founder of Time Freedom for Lawyers👉 Sasha and Chris explore:— How the four-hour rule focuses attorneys' work only on cases that have funds in their trust account to ensure they are working on paid matters— Common exceptions to the four-hour rule for certain practice areas like personal injury or contingency fees— The benefits of the four-hour rule like being able to collect payment on nearly all hours worked and not losing money on employees...2024-07-1042 min
GLF PodcastGrowing from Self-Actualization to Rainmaking with Stuart Ratzan, the Founding Partner at Ratzan Weissman & BoldtSend us a textJoin Sasha Berson as he speaks with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt👉 Sasha and Stuart explore:— The importance of continuously developing legal and advocacy skills throughout one's career— The challenges of balancing both the professional obligations and business demands of running a small law firm— Finding fulfillment through upholding the principles and integrity of the legal profession— The misconception some have that personal injury law is merely "ambulance chasing" and lacks complexity— How taking risks and working d...2024-07-0331 min
GLF PodcastAchieving Business Growth Through Proper Budgeting and Intake Management with Chris Dreyer, CEO of Rankings.ioSend us a textJoin Sasha Berson as he speaks with Chris Dreyer, the CEO of Rankings.io👉 Sasha and Chris explore:— The importance of proper capital allocation for marketing, especially for originating new cases— How direct response marketing requires short-term spending while brand building is long-term— Best practices for intake systems and client experience to generate reviews— The "profit first" mindset of allocating a percentage of revenue to profit upfront to force profitability and efficiency— Features of excellent intake systems like training, personality a...2024-06-2646 min
GLF PodcastCraft a Revenue-Generating Legal Team with Elise Holtzman, CEO of The Lawyer's EdgeSend us a textJoin Sasha Berson as he speaks with Elise Holtzman, the CEO of The Lawyer's Edge👉 Sasha and Elise explore:— Developing a book of business and lawyers' motivations to earn more based on the business they bring in— Lawyers' focus on billable hours and resistance to tasks without immediate billable credit like networking or thought leadership— Understanding business development as a long-term investment rather than something producing instant results— The need for firms to train lawyers in business development and coach them through the...2024-06-1949 min
GLF PodcastBuild a High-Performance Law Firm with Brian Glass, the Partner at BenGlassLawSend us a textJoin Sasha Berson as he speaks with Brian Glass, the Partner at BenGlassLaw👉 Sasha and Brian explore:— The differences in sales efforts needed for personal injury law compared to other legal fields like estate planning— How the first lawyer a potential client speaks to will establish the most rapport— Differentiating a law firm by clearly explaining its process for handling cases— Using a rating system to evaluate employees and identify talent mismatches— The differences between managing a law firm versus practi...2024-06-1254 min
GLF PodcastBoosting Profit with Strategic Law Firm Management with Suzette Welling, the CEO of Law Practice EdgeSend us a textJoin Sasha Berson as he speaks with Suzette Welling, the Founder of Law Practice Edge👉 Sasha and Suzette explore:— The challenges of bringing in inexperienced managers from outside the legal industry— Alternative partner compensation structures beyond equal splitting of profits— Suzette's experience helping firms develop new compensation models— Establishing standard operating procedures and budgets, and analyzing attorney profitability— The importance of recruiting top talent and how challenging it is for law firms👉 Main takeaways from the episode...2024-06-0533 min
GLF PodcastCrafting a Sellable and Profitable Law Firm with Tom Lenfestey, the CEO of Law Practice ExchangeSend us a Text Message.Join Sasha Berson as he speaks with Tom Lenfestey, the CEO of Law Practice Exchange👉 Sasha and Tom explore:— The unique challenges lawyers face in succession planning and business practices— The importance of building systems within a law firm to enhance value— Transition-based sales and their role in ensuring smooth handovers— Different scenarios for valuing a law firm and factors that affect valuation— The emotional and practical aspects of selling a law firm— The complexitie...2024-05-301h 03
GLF PodcastCrafting a Sellable and Profitable Law Firm with Tom Lenfestey, the CEO of Law Practice ExchangeSend us a textJoin Sasha Berson as he speaks with Tom Lenfestey, the CEO of Law Practice Exchange👉 Sasha and Tom explore:— The unique challenges lawyers face in succession planning and business practices— The importance of building systems within a law firm to enhance value— Transition-based sales and their role in ensuring smooth handovers— Different scenarios for valuing a law firm and factors that affect valuation— The emotional and practical aspects of selling a law firm— The complexities and challenges of partnerships...2024-05-291h 03
GLF PodcastDoubling Your Law Firm Revenue Through Intake with Philip Fairley, the President of The Rainmaker InstituteSend us a Text Message.Join Sasha Berson as he speaks with Philip Fairley, the President of The Rainmaker Institute👉 Sasha and Philip explore:— The importance of branding, marketing, consistent lead generation, and sales.— Strategies for client intake, including automated nurturing and outbound calls.— The need for law firms to provide immediate and empathetic responses to potential clients.— How the first law firm a potential client speaks to has a 50% chance of being hired.— The importance of nurturing leads and having an efficient int...2024-05-2342 min
GLF PodcastDoubling Your Law Firm Revenue Through Intake with Philip Fairley, the President of The Rainmaker InstituteSend us a textJoin Sasha Berson as he speaks with Philip Fairley, the President of The Rainmaker Institute👉 Sasha and Philip explore:— The importance of branding, marketing, consistent lead generation, and sales.— Strategies for client intake, including automated nurturing and outbound calls.— The need for law firms to provide immediate and empathetic responses to potential clients.— How the first law firm a potential client speaks to has a 50% chance of being hired.— The importance of nurturing leads and having an efficient intake process.2024-05-2242 min
GLF PodcastMaximizing Profitability Through Your Law Firm Advertising with Kyle Hebenstreit, the CEO of PMPSend us a Text Message.Join Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect👉 Sasha and Kyle explore:— The different stages of growth for law firms and how marketing strategies should be tailored to each stage.— The different marketing channels that can be effective for law firms, including broadcast TV, broadcast radio, streaming, paid social media, and paid search.— The importance of brand awareness and recognition for law firms and how media platforms can help achieve this goal.— The importance of having a holistic ma...2024-05-1645 min
GLF PodcastMaximizing Profitability Through Your Law Firm Advertising with Kyle Hebenstreit, the CEO of PMPSend us a textJoin Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect👉 Sasha and Kyle explore:— The different stages of growth for law firms and how marketing strategies should be tailored to each stage.— The different marketing channels that can be effective for law firms, including broadcast TV, broadcast radio, streaming, paid social media, and paid search.— The importance of brand awareness and recognition for law firms and how media platforms can help achieve this goal.— The importance of having a...2024-05-1545 min
GLF PodcastGetting More Law Firm Leads with Matt Spiegel, the CEO of LawmaticsSend us a Text Message.Join Sasha Berson as he speaks with Matt Spiegel, the CEO of Lawmatics👉 Sasha and Matt explore:— The importance of effective attorney-client communication.— The need for law firm owners to understand business concepts like valuations and recurring revenue.— The dual value proposition of Lawmatics is saving attorneys time while helping them generate more clients.— The potential impact of non-lawyer investment and private equity consolidation of law firms.— The types of practice models that might be more appealing for investment and acquisition are explored...2024-04-2529 min
GLF PodcastGetting More Law Firm Leads with Matt Spiegel, the CEO of LawmaticsSend us a textJoin Sasha Berson as he speaks with Matt Spiegel, the CEO of Lawmatics👉 Sasha and Matt explore:— The importance of effective attorney-client communication.— The need for law firm owners to understand business concepts like valuations and recurring revenue.— The dual value proposition of Lawmatics is saving attorneys time while helping them generate more clients.— The potential impact of non-lawyer investment and private equity consolidation of law firms.— The types of practice models that might be more appealing for investment and acquisition are explored.— The sig...2024-04-2429 min
GLF PodcastBoosting Your Law Firm's Bottom Line with Eda Rosa, the Founder of Eda Rosa LLCSend us a text👉 Sasha and Eda explore:— The importance of having a clear vision and goal for your law firm and how this can help guide decision-making and drive success.— The challenges associated with a lack of proper systems and processes in legal practices.— The importance of marketing and targeting the right clients to increase the number of leads and closings— The impact of underutilized staff and the importance of training them to increase productivity— The benefits of integrating software solutions like Clio and MyCase to enh...2024-04-1733 min
GLF PodcastBoosting Your Law Firm's Bottom Line with Eda Rosa, the Founder of Eda Rosa LLCSend us a Text Message.👉 Sasha and Eda explore:— The importance of having a clear vision and goal for your law firm and how this can help guide decision-making and drive success.— The challenges associated with a lack of proper systems and processes in legal practices.— The importance of marketing and targeting the right clients to increase the number of leads and closings— The impact of underutilized staff and the importance of training them to increase productivity— The benefits of integrating software solutions like Clio and MyCase to...2024-04-1733 min
GLF PodcastStreamlining Your Legal Practice with AI Technologies with Douglas Lusk, the Founder of the National Society for Legal TechSend us a Text Message.Join Sasha Berson as he speaks with Douglas Lusk, the Founder of NSLT👉 Sasha and Douglas explore:— Why small law firms often don't have access to technology training or know about useful tools that could help them.— How AI can help solos and small firms handle more cases and be more efficient against larger opponents.— Different ways AI is being applied to improve legal research, document review, and other tasks.— The National Society for Legal Technology's approach to providing a...2024-03-2740 min
GLF PodcastStreamlining Your Legal Practice with AI Technologies with Douglas Lusk, the Founder of the National Society for Legal TechSend us a textJoin Sasha Berson as he speaks with Douglas Lusk, the Founder of NSLT👉 Sasha and Douglas explore:— Why small law firms often don't have access to technology training or know about useful tools that could help them.— How AI can help solos and small firms handle more cases and be more efficient against larger opponents.— Different ways AI is being applied to improve legal research, document review, and other tasks.— The National Society for Legal Technology's approach to providing affordable, modular technology...2024-03-2740 min
GLF PodcastBecoming an Effective Leader of Your Law Firm with Dan Warburton, Executive CoachSend us a Text Message.Join Sasha Berson as he speaks with Dan Warburton, Executive Business Coach👉 Sasha and Dan explore:— The importance of delegating tasks and building a reliable team to increase profitability and free up time for other essential activities.— The concept of the Eisenhower matrix and the significance of focusing on both urgent and important tasks to avoid burnout and manage a sustainable law firm.— The value of clear requests, including measurable goals, deadlines, and mutual agreement, to ensure accountability and effective communica...2024-03-2053 min
GLF PodcastBecoming an Effective Leader of Your Law Firm with Dan Warburton, Executive CoachSend us a textJoin Sasha Berson as he speaks with Dan Warburton, Executive Business Coach👉 Sasha and Dan explore:— The importance of delegating tasks and building a reliable team to increase profitability and free up time for other essential activities.— The concept of the Eisenhower matrix and the significance of focusing on both urgent and important tasks to avoid burnout and manage a sustainable law firm.— The value of clear requests, including measurable goals, deadlines, and mutual agreement, to ensure accountability and effective communication within the team....2024-03-2053 min
GLF PodcastMastering the Million-Dollar Law Firm Formula from Ken Hardison, Founder of PILMMASend us a Text Message.Join Sasha Berson as he speaks with Ken Hardison from PILMMA.👉 Sasha and Ken explore— Ken Hardison shares his journey from growing up poor to building successful law firms and helping other lawyers. — Ken emphasizes the importance of learning from others and being willing to invest in oneself. — He shares his belief in the power of betting on oneself and taking calculated risks. — Ken Hardison shares his insights and experiences on building a successful law firm and enjoying a great life. ...2024-03-0740 min
GLF PodcastMastering the Million-Dollar Law Firm Formula from Ken Hardison, Founder of PILMMASend us a textJoin Sasha Berson as he speaks with Ken Hardison from PILMMA.👉 Sasha and Ken explore— Ken Hardison shares his journey from growing up poor to building successful law firms and helping other lawyers. — Ken emphasizes the importance of learning from others and being willing to invest in oneself. — He shares his belief in the power of betting on oneself and taking calculated risks. — Ken Hardison shares his insights and experiences on building a successful law firm and enjoying a great life. — He emphasizes the importance of...2024-03-0640 min
GLF PodcastGrowing Your Law Firm Through Networking with Jonathan Fitzgarrald, Founder of Equinox Strategy PartnersSend us a Text Message.Join Sasha Berson as he speaks with Jonathan Fitzgarrald from Equinox Strategy Partners👉 Sasha and Jonathan explore:— The importance of networking and building relationships in the legal profession.— The follow-up process: the need for persistence and multiple interactions to secure new business.— The nonlinear nature of relationship building and the time it takes to develop trust.— The difference between suspects and prospects in networking.— The role of accountability partners and the challenges of being accountable without external pres...2024-02-2944 min
GLF PodcastGrowing Your Law Firm Through Networking with Jonathan Fitzgarrald, Founder of Equinox Strategy PartnersSend us a textJoin Sasha Berson as he speaks with Jonathan Fitzgarrald from Equinox Strategy Partners👉 Sasha and Jonathan explore:— The importance of networking and building relationships in the legal profession.— The follow-up process: the need for persistence and multiple interactions to secure new business.— The nonlinear nature of relationship building and the time it takes to develop trust.— The difference between suspects and prospects in networking.— The role of accountability partners and the challenges of being accountable without external pressure.👉 Main t...2024-02-2844 min
GLF PodcastDriving Sales through Content with Expert Insights from Marcus Sheridan, Owner of IMPACTSend us a textJoin Sasha Berson as he speaks with Marcus Sheridan from IMPACT👉 Sasha and Marcus explore:— The power of addressing customer concerns, fears, and issues through text and video content.— How creating valuable content can lead to increased website traffic, phone calls, and revenue.— The importance of lawyers becoming media companies and utilizing video content to stand out in the competitive legal industry.— The impact of AI, such as ChatGPT, on the legal industry and the importance of creating authentic and valuable content to...2024-02-2132 min
GLF PodcastHow Implementing Practice Management Software Streamlines Your Law Firm's SuccessSend us a textJoin Sasha Berson as he speaks with Melanie Leonard, CEO of streamlined.legal👉 Sasha and Melanie explore:— The advantages of using Clio as a practice management software, highlighting its user-friendly interface, excellent customer support, and ease of extracting and migrating data.— The underutilization of features within practice management software and the significant impact they can have on a law firm's business.— The benefits of complete implementation of practice management software and specific examples of how it has improved law firm operations.— The efficie...2024-02-1437 min
GLF PodcastHow Writing a Book Can Boost Your Revenue as a Lawyer with Steve Gordon, Founder of Million Dollar AuthorSend us a textJoin Sasha Berson as he speaks with Steve Gordon, Founder of Million Dollar Author👉Sasha and Steve explore:— Successful book launches and leveraging professional networks for support.— Building an effective marketing process ("book ATM") to maximize the book's impact through advertising and social media.— The power of books as lead generation tools, offering value, low risk, and cost-effective client capture.— How books can attract new clients and boost revenue for law firms.— Unveiling the "unique mechanism" concept in a book, guiding...2024-02-0743 min
GLF PodcastHow to Retain Employees in Law Firms with Laurie Gilbertson, CEO of Tribeca Blue ConsultingSend us a textJoin Sasha Berson as he speaks with Laurie Gilbertson, CEO of Tribeca Blue Consulting👉Sasha and Laurie explore:— The need for law firm owners to develop leadership and communication skills beyond legal education.— Ways for lawyers to assess their communication style from both their own and others' perspectives.— Why firms that recognize the importance of communication are good to work with.— How everyday micro-communications are opportunities to practice communication skills.— Techniques for improving communication amongst business partners such as asking open-e...2024-01-3155 min
GLF PodcastHow Investing in Employee Happiness Multiplies Your Law Firm's Value with Joey Coleman, Founder at Design SymphonySend us a textJoin Sasha Berson as he speaks with Joey Coleman, Founder at Design Symphony👉Sasha and Joey explore:— The correlation between employee happiness and a law firm's financial success for improved bottom-line results.— Why law firms should prioritize creating a remarkable employee experience.— The onboarding and training processes for new employees and how they need improvement if the firm lacks structured onboarding processes.— The importance of client and employee experience and their interconnection.— The need for law firms to adopt a human-cente...2024-01-2446 min
GLF PodcastHow to Gain the Most Profitability from Your Law Firm with Moshe Amsel, Founder of Profit with LawSend us a textJoin Sasha Berson as he speaks with Moshe Amsel, Founder of Profit with Law👉Sasha and Moshe explore:— How to grow a law firm from $500K in revenue to $3-4M by hiring more attorneys. Each additional attorney can bring in $1M in revenue.— The importance of setting goals to create generational wealth through a profitable law business, instead of just achieving a comfortable lifestyle.— How most lawyers remain relatively "poor" by overcomplicating growth and just drifting without purposeful plans.— Why law firm ow...2024-01-1748 min
GLF PodcastScaling Your Law Firm with Social Content Marketing with Jay Ruane, Founder of Ruane Attorneys at Law LLCSend us a textJoin Sasha Berson as he speaks with Jay Ruan, Founder of Ruane Attorneys at Law LLC👉Sasha and Jay explore:— The importance of having the right systems in place to help a law business scale and provide better customer service.— The significance of creating a brand of authenticity on social media for building relationships and sharing valuable content is more effective than just trying to generate leads.— The approach to social media marketing, which involves sharing stories about the positive impact the law firm has...2024-01-1035 min
GLF PodcastLaw Firm CEO Success: Everyday Habits for Maximum Achievement with Mike Alder, Founder of AlderLawSend us a textJoin Sasha Berson as he speaks with Mike Alder, Founder of AlderLaw👉Sasha and Michael explore:— The importance of unconditional giving without expectations of how your money will be used or whether people will take advantage.— Having no ego is difficult, but focusing on your blessings rather than being better than others helps.— Building a supportive network by thanking others, helping without expectations, and connecting people.— Developing consistent habits, behaviors, and mindsets to improve oneself rather than competing with all others.— How...2024-01-0334 min
GLF PodcastGrowing Your Law Firm with Social Media with Taly Goody, Founder of Goody Law GroupSend us a textJoin Sasha Berson as he speaks with Taly Goody, Founder of Goody Law Group.👉Sasha and Taly explore:— TikTok is a great platform for lawyers to grow their brand and reach a younger audience.— Content creation is key to growing your law firm, but it's important to prioritize quality over quantity.— Investing in a creative team to help create and repurpose content across different platforms can be beneficial.— Consistency is key when it comes to posting content, with the goal of posting at...2023-12-2736 min
GLF PodcastBuilding Converting Law Firm's Intake System with Richard James & Michael Strauch, Founders of Your Practice MasteredSend us a textJoin Sasha Berson as he speaks with Richard James and Michael Strauch, Founders of Your Practice Mastered👉In the podcast Sasha, Richard, and Michael discussed:• Intake starts with the mindset of the firm's owner and management, who must have a clear understanding of the goal and the job of intake.• The goal of the intake process should be to set appointments and retain clients, rather than simply generating leads and making sales calls.• Knowing your numbers is crucial to understanding how your business is perfor...2023-12-2047 min
GLF PodcastWinning Strategies for Acquiring Legal Clients with Ian Altman, B2B Growth AdvisorSend us a textJoin Sasha Berson as he speaks with Ian Altman, B2B Growth Advisor👉Sasha and Ian explored:— Conceptualizing the legal industry as a "client vision pyramid" to help clients better understand their options for service levels.— The importance of identifying your firm's niche and focusing on clients that are the right strategic fit.— The use of "same-side selling" to build trust and help clients make faster decisions. This involves asking the right questions, disarming the prospect's defenses, and showing that you understand their problem.2023-12-1348 min
GLF PodcastReaching Out to the Hispanic Market with Hugo E. Gomez's Advise, Founder of Abogados NOWSend us a textJoin Sasha Berson as he speaks with Hugo E. Gomez's Advise, Founder of Abogados👉Hugo and Sasha Explore:— The Hispanic market is a mobile-first market, with over indexing on mobile usage as their primary internet device.— That legal needs span beyond labor law to include estate planning, business law, and other areas as the Hispanic community becomes more multi-generational.— Bilingual staff, especially for client intake, is important to gain Spanish-speaking clients' trust even if attorneys don't speak the language.— Marketing to the Hispani...2023-12-0639 min
GLF PodcastBuilding a Thriving Law Practice with Insights from Omar Ochoa, the Founder of Omar Ochoa Law FirmSend us a textJoin Sasha Berson as he speaks with Omar Ochoa, the Founder of Omar Ochoa Law Firm👉Omar and Sasha explore:— The importance of having a growth mentality and continuously investing in people, technology, and services to scale a law firm over time.— Leveraging strategic partnerships and joint ventures to fill gaps in expertise while maintaining autonomy and flexibility.— Anchoring a law firm with a clear sense of purpose beyond just making money or gaining prestige.— Setting ambitious long-term goals and visions for the fut...2023-11-2936 min
GLF PodcastKey Questions to Ask a Digital Marketing Agency with Kevin Daisey, Managing Partner of Array DigitalSend us a textJoin Sasha Berson as he speaks with Kevin Daisey, Managing Partner of Array Digital👉Sasha and Kevin explore:— The importance of being visible where clients are searching, like on Google searches for specific legal services in their location.— The need to focus on agencies with experience in your specific area of law and location.— The importance of choosing an agency that asks questions about your brand and goals, rather than simply selling you a package.— The value of working with an agency that...2023-11-2238 min
GLF PodcastOptimize Legal Processes with Dorna Moini, CEO and Creator of AI-powered Gavel Toolkit for Law FirmsSend us a textJoin Sasha Berson as he speaks with Dorna Moini, CEO and founder of Gavel👉Sasha and Dorna explore:— How to use no-code technology like Gavel to scale your law practice by automating workflows and documents. This saves time and allows firms to take on more clients and cases.— Specific examples of workflows estate planning and bankruptcy attorneys have built-in Gavel to streamline repetitive tasks. This frees up lawyers to focus on higher-value work.— Tips for turning your legal expertise into products and services using too...2023-11-1631 min
GLF PodcastBalancing Parenthood and a Successful Legal Career with Miriam Airington-Fisher, Founder of Airington LawSend us a textJoin Sasha Berson as he speaks with Miriam Airington-Fisher, Founder of Airington Law👉Sasha and Miriam explore:— Practical strategies for balancing parenthood with a successful law career.— Setting boundaries to create a healthier work-life balance.—The importance of seeking support as a lawyer and parent.— Managing guilt associated with balancing your law career and parenting responsibilities.— Resources designed to assist busy lawyers in achieving work-life balance.— Navigating the unique challenges of balancing your legal career with parenthood.📞Connec...2023-11-0831 min
GLF PodcastMastering the Transition from Attorney to Coach with Wendy Witt, Creator of the Million Dollar Attorney SystemSend us a textJoin Sasha Berson as he speaks with Wendy Witt, creator of Million Dollar Attorney👉Sasha and Wendy explore:— Transitioning from attorney to coach: Learn how to leverage your legal expertise and skills to build a successful coaching business.— Overcoming fear and self-sabotage: Uncover powerful techniques to overcome fear and self-doubt.— Focus, rest, and delegation for success: Master the art of focusing on what matters most, finding balance through rest and self-care, and delegating tasks effectively to maximize your productivity and achieve success as a coach.2023-11-0129 min
GLF PodcastHow to Create a Legal Podcast with Robert Ingalls, CEO and Founder at Law PodsSend us a textJoin Sasha Berson as he speaks with Robert Ingalls, CEO and Founder at Law Pods👉Sasha and Robert explore:— The importance of creating a legal podcast for law firms.— The challenges of making a podcast with general appeal versus targeting a specific audience.— The significance of providing unique insights and content as a lawyer in the podcasting space.— Three of the most beneficial ways that lawyers specifically use their podcasts.👉 Main takeaways from the episode:— Setting clear go...2023-10-2535 min
GLF PodcastHow to Get to Top-of-Mind with Brand Marketing with Luis Scott, Founder of 8 Figure Firm ConsultingSend us a textJoin Sasha Berson as he speaks with Luis Scott, founder of 8 Figure Firm Consulting👉Sasha and Luis explore:— The power of branding and its impact on long-term success— The distinction between branding and direct response marketing— The role of brand recognition when clients actively search for legal services— Combining branding and direct response advertising for a comprehensive marketing strategy— Luis Scott's experience with successful branding at the eight-figure consulting firm👉 Main takeaways from the episode:— Branding...2023-10-1847 min
GLF PodcastStreamline Your Small Law Firm's Operations Featuring Nathan Sumekh VP of Operations at Legal SoftSend us a textJoin Sasha Berson as he speaks with Nathan Sumekh, VP of Operations at Legal Soft👉Sasha and Nathan explore:— The importance of tailoring service delivery in the rapidly evolving legal software business.— The significance of individualized service in revolutionizing the legal software sector.— The power of a well-run law firm and its prospects for escalated revenues.— The pivotal role of personalized service in shaping the landscape of the legal software industry.— The benefits of the legal incubator program, notably for law firms...2023-10-1131 min
GLF PodcastLaw Firm Marketing Fast Track with Nick Jervis, Owner of Samson ConsultingSend us a textJoin Sasha Berson as he speaks with Nick Jervis, owner of Samson Consulting👉Sasha and Nick explore:— How to transition from law practice to law firm marketing, and how the insights could transform your approach.— Embracing imperfections in marketing strategies.— How to lean into your firm's genuine side that clients will appreciate.— The importance of office decor and physical visibility to hook potential clients in an otherwise virtual world.— The details of the 'Easy Life' client acquisition approach. — How to att...2023-10-0437 min
GLF PodcastWhy Your Firm Needs a CFO Featuring Brooke Lively, Co-Founder of Cathedral CapitalSend us a textJoin Sasha Berson as he speaks with Brooke Lively, Co-Founder of Cathedral Capital👉Sasha and Brooke explore:— Discover how a law firm CFO functions as a growth catalyst and profitability accelerator.— Why marketing is the key to attracting potential investors and clients for law firms.— The unique challenges and high-cost implications of broadcast advertising for law firms.— The influence of private equity firms in shaping the landscape of the legal industry and the implications for smaller firms. — The benefits of establishin...2023-09-1346 min
GLF PodcastThe Art and Science of Renaming Your Law Firm Featuring Alexandra Watkins, Chief Executive Boss Lady of Eat My WordsSend us a textJoin Sasha Berson as he speaks with Alexandra Watkins, Chief Executive Boss Lady of Eat My Words👉Sasha and Alexandra explore:— The potential impact a memorable name holds in attracting clients and setting your firm apart.— The strategic use of lawyer SEO and keyword integration for elevated online visibility.— The immense potential for successful rebranding through inspiring examples in the legal sphere.— How your firm's name can be a powerhouse for client attraction and make your firm synonymous with excellence.— The cap...2023-09-0623 min
GLF PodcastBusiness Growth for Law Firms Through Branding with Merry Neitlich, Founding Partner with EM ConsultingSend us a textJoin Sasha Berson as he speaks with Merry Neitlich, founding partner with EM Consulting 👉Sasha and Merry explore:— The gains of custom-made and precision-focused strategies, guided by a legal marketing expert, for the advancement of your legal profession.— The resistance to business growth initiatives in the legal sector and ways to conquer them.— The imperative of potent branding in boosting the recognition of your law firm.— Business development strategies to propel your law firm to market leadership.— The unparalleled benefits of bes...2023-08-3032 min
GLF PodcastAttracting Clients and Employees with a Value-Driven Culture Featuring Ben Grimes, founder of BKG Leadership CoachingSend us a textJoin Sasha Berson as he speaks with Ben Grimes, founder of BKG Leadership CoachingBen Grimes - Founder of BKG Leadership CoachingBen Grimes is the Founder of BKG Leadership Coaching, where he empowers leaders to excel through personalized coaching and development programs. With a rich background as a former military officer and attorney, Ben brings unique insights into leadership and organizational dynamics.His dedication to fostering growth and resilience has made BKG Leadership Coaching a valuable resource for leaders seeking to enhance their effectiveness and impact.2023-08-2536 min
GLF PodcastUnlocking Rapid Law Firm Growth with Eric Gros-Dubois, the founding partner of EPGD Business LawSend us a textJoin Sasha Berson as he speaks with Eric Gros-Dubois, the founding partner of EPGD Business Law👉Sasha and Eric explore:— Eric's journey in crafting a successful law firm from the ground up. — The critical role of networking and business development which is essential for every lawyer's toolkit. — Eric's approach to prioritizing high-value activities and delegating other work that allowed him to focus on managing and growing his firm.— The significance of hiring scalable people and gradually scaling the team to ensure a smooth grow...2023-08-0829 min
GLF PodcastPrioritizing Self-Care and Productivity for Lawyers with Melissa Griffiths, The Creator of The Science of StresslessnessSend us a textJoin Sasha Berson as he speaks with Melissa Griffiths, The Creator of The Science of Stresslessness👉Sasha and Melissa explore:— Cutting-edge strategies aiding lawyers in mastering stress management— “The Science of Stresslessness” and maintaining calmness even in high-stress careers — The rapid coherence method to defuse stress in instant high-pressure circumstances effortlessly — The deep-seated effects of persistent stress on the health and overall well-being of lawyers— The importance of daily self-care practices and developing effective stress management protocols — Advanced techniques sp...2023-08-0228 min
GLF PodcastDifferentiating Your Law Firm and Attracting More Clients with Luis Scott, Founder of 8 Figure Firm ConsultingSend us a textJoin Sasha Berson as he speaks with Luis Scott, founder of 8 Figure Firm Consulting👉Sasha and Luis explore:— How a commitment to excellent service propels a law firm's success— The significance of putting client needs first and exhibiting true compassion— The importance of hiring individuals who embody care and dedication— Why human capital is the most valuable asset in any business operation— Creating a unique selling proposition to defy competition👉References:Purchase Luis’ book “The King of...2023-07-2630 min
GLF PodcastTransform Your Law Firm's Financial Systems with Molly McGrath, Founder and CEO at Hiring and Empowering SolutionsSend us a textJoin Sasha Berson as he speaks with Molly McGrath, Founder and CEO at Hiring and Empowering Solutions👉Sasha and Molly explore:— Novel approaches to augment your law firm's profitability.— The significance of developing your team members' capabilities.— The advantages of prioritizing support staff by reconfiguring organizational structure.— An innovative financial model, Profit First, designed specifically for law firms.— The unspoken importance of downtime and system optimization for maximizing revenues.— Ground-breaking techniques for enhancing your law firm's financial success....2023-07-1845 min
GLF PodcastThe Power of Ongoing Communication with Jesse Frye, Founder of ScaleLegalSend us a textJoin Sasha Berson as he speaks with Jesse Frye, Founder of ScaleLegal👉Sasha and Jesse explore:— Streamlining the lawyer engagement letter process for maximum impact.— The role of timely communication in a successful client intake process.— The benefits of hiring support staff to manage administrative tasks.— Empowering yourself by letting go of administrative responsibilities to achieve personal freedom.📰About Jesse Frye:Meet the customer experience guru, Jesse Frye, who is revolutionizing the way law firms operate and en...2023-07-1235 min
GLF PodcastBoost Your Law Firm ROI: Small Business Growth Strategies with Diane L. CamachoSend us a textJoin Sasha Berson as he speaks with Diane L. Camacho, Founder of DLC Consulting Services👉Sasha and Diane explore:— The value of trust and open communication for smooth law firm operations.— The significance of business acumen and legal marketing statistics in driving your firm's success.— The importance of selecting the right staff and mastering delegation for a productive work environment.— The prevalent growth hurdles for small law firms and their potential solutions.— The boundaries of AI for a law firm use in c...2023-07-0624 min
GLF PodcastHiring the Right People to Grow Your Law Firm with Brett Trembly, Co-Founder of GetStaffedUp.comSend us a textJoin Sasha Berson as he speaks with Brett Trembly, Co-Founder of GetStaffedUp.com👉Sasha and Brett explore:— Unraveling the importance of targeted staffing in bolstering the efficiency of small law firms— Realizing the impact of executive assistants on law firm productivity and operations— Investigating the benefits of hiring offshore talent from Latin America and Eastern Europe— Mastering the techniques for enhancing revenue by optimizing client intake systems within your law firm.— Delving into the process of transitioning to a lucrative and...2023-06-2932 min
GLF PodcastRedefining the Legal Industry with Fixed-Fee Pricing with Lauren Lester, Founder of A Different PracticeSend us a textJoin Sasha Berson as he speaks with Lauren Lester, Founder of A Different Practice 👉Sasha and Lauren explore:— Uncover the advantages of embracing transparent pricing in legal services.— Discover how a value-based pricing model can lead to increased revenue.— Recognize the significance of mastering business principles within the legal realm.— Explore the lasting impact that transparency and consistency have on cultivating a thriving law firm.— Unravel the power of digital marketing for lawyers, accentuating captivating video content.— Comprehend the v...2023-06-1324 min
GLF PodcastInsider Tips for Building a Standout Law Firm Brand with Jonathan Merel, Founder and Managing Principal at The Law Offices of Jonathan MerelSend us a textJoin Sasha Berson as he speaks with Jonathan Merel, Founder and Managing Principal at The Law Offices of Jonathan Merel👉Sasha and Jonathan explore:— Grasp the value of treating employees well for a thriving work environment and team.— Master the art of focusing on a niche to differentiate your firm.— Appreciate the power of referrals for attracting new clients.— Recognize that persistence and ongoing education are keys to achieving success as an entrepreneur.— Understand the vital role that branding and storytelli...2023-05-2532 min
GLF PodcastRevolutionizing Your Law Firm with Tech featuring James Grant, Founding Partner at Georgia Trial AttorneysSend us a textJoin Sasha Berson as he speaks with James Grant, Founding Partner at Georgia Trial Attorneys👉Sasha and James explore:— Apprehend the vital importance of entrepreneurial expertise for legal practitioners launching their own firms. — Unravel the promising outcomes of concentrating on a specific niche for superior growth and victory in law offices. — Realize the potential of adopting technological advancements and law firm automation for exceptional performance. "The riches are always in the niches."- James Grant— Crack the code...2023-05-2441 min
GLF PodcastHow to Unlock the Power of Focused Practice with Hunter Garnett, Managing Partner at Garnett Patterson Injury LawyersSend us a textJoin Sasha Berson as he speaks with Hunter Garnett, Managing Partner at Garnett Patterson Injury Lawyers👉Sasha and Hunter explore:— Acknowledge the rewards of sustained commitment to effective law firm branding and fostering a sense of community on social media— Appreciate the long-term benefits of consistently building your brand and social media community— Gain knowledge of methods to establish connections and rapport within your community— Learn strategies for forming meaningful connections within your local community“I think one of the keys to s...2023-05-1039 min
GLF PodcastHow to Make Business Development EASY and Get a Lot More Business with David Ackert, Founder and CEO of PipelinePlusSend us a textJoin Sasha Berson as he speaks with David Ackert, Founder and CEO of PipelinePlus👉Sasha and David explore:— Why most lawyers are reluctant to consistently do business development— The impact of business development on growth and success in the legal profession— Prioritizing personal connections for relationship-building among lawyers— Strategies for building strong business relationships as a lawyer— Organizing and simplifying business development with PipelinePlus and other tools for lawyers— Easily creating a law firm referral network by using a resourc...2023-04-1933 min
GLF PodcastHow to Amplify Your Law Firm's Talent with Deb Knupp, Managing Partner at GrowthPlaySend us a textJoin Sasha Berson as he speaks with Deb Knupp, Managing Director at Growth Play👉Sasha and Deb explore:— To see growth and success, law firms can center on using methods that work for those who are responsible for both selling and providing services.— To help a law firm increase its revenue, there are six building blocks it needs to develop, including mindset, strategy, targeting, and communication with priority relationships to achieve predictable sales growth by understanding the essential ingredients required for business development.— It's cruc...2023-04-0540 min
GLF PodcastHow to Work Smart, Scale Fast, and Enjoy Life with Sam Mollaei, Founder of My Legal AcademySend us a textJoin Sasha Berson as he speaks with Sam Mollaei, Founder of My Legal Academy👉Sasha and Sam explore:— A virtual law firm offers lawyers control over their work, role selection, and location, addressing common complaints of overwork, stress, and lack of control in the legal industry.— Getting advice from an advisor, coach, or trainer is vital for success, particularly for experts who may find it challenging to accept not knowing everything. Collaborating with someone can help clarify goals and save time and money in the long ru...2023-03-2946 min
GLF PodcastHow to Build a Life and Practice You Love with Ali Katz Founder of The New Law Business ModelSend us a textJoin Sasha Berson as he speaks with Ali Katz, Founder of The New Law Business Model👉Sasha and Ali explore:— Create a law practice that you enjoy by utilizing appropriate metrics, prioritizing high-value offerings, attracting the correct number of clients at the appropriate fee, and acknowledging the finite nature of your time, energy, and attention.— Estate planning lawyers can create a fulfilling business by serving a select number of clients each month, charging an average fee of $4,000 to $6,000, and engaging with 80% or more of their clients...2023-03-2133 min
GLF PodcastHow to Effectively Market Your Law Firm on Social with Blake Harris Founder of Blake Harris LawSend us a textJoin Sasha Berson as he speaks with Blake Harris, Founder at Blake Harris Law👉Sasha and Blake explore:— To market themselves successfully, attorneys need to take charge of social media and showcase their real, nonchalant, and authentic selves, and connect with potential clients, even if it means taking some risks.— To be successful on TikTok, it's important to have fun, create a lot of content, and enjoy the process, even if the return on investment is only sometimes significant. Once you taste that first bit of succ...2023-03-1438 min
GLF PodcastAccelerate Law Firm Growth Through Coaching with Alay Yajnik Founding Partner at Law Firm Success GroupSend us a textJoin Sasha Berson as he speaks with Alay Yajnik, Founding Partner at Law Firm Success Group👉Sasha and Alay explore:— When a young attorney sets clear financial goals for their law firm, it's essential to dig deeper and understand their motivations to propel their marketing efforts forward and achieve success much faster.— Achieving financial success for a law firm depends on finding the right practice area, as well as personal motivation and skill development.— Discovering the passion behind why lawyers choose their specific practice...2023-03-0734 min
GLF PodcastCreating Profitable Relationships on Social Media for Your Firm with Jessica Aries at By AriesSend us a textJoin Sasha Berson as he speaks with Jessica Aries, Founder and Digital Marketing Strategist at By Aries👉Sasha and Jessica explore:— Posting on social media without understanding of your audience is ineffective - build relationships by creating platform-specific content and engaging with potential customers.— Simplify lawyer's marketing by creating touchpoints with potential clients through social media, email marketing, and advertising to increase awareness and build relationships for better chances of legal representation.— Purposeful social media content simplifying legal concepts can establish credibility and authority...2023-03-0151 min
GLF PodcastHow to Build a Sellable Law Firm with Ryan Kimler, Owner at Net Profit CFOSend us a textJoin Sasha Berson as he speaks again with Ryan Kimler, Owner of Net Profit CFO👉Sasha and Ryan explore:— Selling a law firm depends on financials, projections, and current economic conditions, which can affect its value, especially during a downturn, making it a potential opportunity for buyers with cash.— People buy law firms that have effective client-attraction (marketing) systems to make more profits.— Maximize the sale value of your law firm by developing a predictable client-attraction system and a smooth transition plan for the new o...2023-02-2243 min
GLF PodcastAn Accountability Partner to Help Grow Your Firm with Lori Pulvermacher at Atticus AdvantageSend us a textJoin Sasha Berson as he speaks with Lori Pulvermacher, Certified Practice Advisor at Atticus Advantage👉Sasha and Lori explore:— Helping lawyers successfully make the switch to business ownership and leadership with a combination of training, education, and accountability. — Companies like Atticus help lawyers take control of their time, focus, and priorities to achieve greater impact and business growth by zeroing in on three crucial elements: knowing their numbers, making the most of their team and time, and effectively promoting their brand to attract new revenue and incr...2023-02-1550 min
GLF PodcastDe-Risking Law Firms with Heinan Landa at Optimal Networks, Inc.Send us a textJoin Sasha Berson as he joins Heinan Landa, Founder of Optimal Networks, Inc. Heinan shares how rewarding it is for law firms to embrace technology and the growing importance of taking care of the security side of the business.👉 Main takeaways from the episode:— The technology operational maturity model Heinan shares in his book, “The Modern Law Firm.”— The importance of benchmarking yourself in security and operations but also innovation and client interaction.— How technology is not simply a cost but rather an inve...2023-01-3125 min
GLF PodcastUsing Technology To Increase Billable Hours, Cut Workload and Increase Profitability with Joshua Lenon at ClioSend us a textJoin Sasha Berson as he speaks with Joshua Lennon, Lawyer in Residence at Clio👉Sasha and Joshua explore:— How the practice of law and technology intersect.— Joshua’s role at Clio and how he translates tech to lawyers.— The dichotomy between being a lawyer and running a business: Running a practice can feel overwhelming and full of distractions.— How Clio can free up 1-2 hours of admin work per day or approximately 380 hours per year.— How saved time can be reinvested...2023-01-2440 min
GLF PodcastBetter Cash Flow Management for Plaintiff Law Firms with Paul Myers at Advocate Capital, Inc.Send us a textJoin Sasha Berson as he speaks with Paul Myers, Chief Executive Officer and Chairman at Advocate Capital, Inc.👉Sasha and Paul explore: — Advocate Capital’s mission of giving plaintiff law firms’ clients access to capital they have tied up in case expenses.— The main factors that determine the amount of capital that can be secured.— The reasons a prospective borrower might be rejected; it’s usually less about a credit score than one might think.— How the cost of capital for the cases you win...2023-01-1728 min
GLF PodcastBuild Boldness for a Better Life and Business with Fred Joyal at the Fred Joyal CompanySend us a textJoin Sasha Berson as he speaks with Fred Joyal, President at the Fred Joyal CompanyFred talks about how impactful the skill of confidently connecting with people can be for your life and business success.👉 Main takeaways from the episode:— Fred’s journey from a shy person to someone who can comfortably talk to strangers and speak confidently to thousands of people on stage.— How lawyers benefit from developing the skill of meeting new people with confidence and charisma.— How not developing...2023-01-1130 min
GLF PodcastImprove Your Memory, Get Better Results With the International Man of Memory, Chester SantosSend us a textJoin Sasha Berson as he speaks with Chester Santos, otherwise known as the International Man of Memory. They discuss techniques for improving your memory and Chester runs through a real-life example of memorizing 13 objects with Sasha.👉Sasha and Chester talk about:— The events that led up to Chester becoming the 2008 U.S. Memory Champion.— How anybody can improve their memory at any point in time.— 3 overarching principles that can help you achieve a better memory, the first of which is turning something...2023-01-0441 min
GLF PodcastLeveraging Email Marketing for Your Law Firm with Kelsey Johnson at AWeberSend us a textJoin Sasha Berson as he speaks with Kelsey Johnson, Product Marketing Manager at AWeberKelsey will open your eyes to the powerful tool of email marketing.👉Sasha and Kelsey explore:— How the majority of attorneys are missing a huge opportunity by not implementing email marketing.— Kelsey’s 3 tips on how to make (more) money with email marketing.— How automating the process of obtaining email addresses from your leads is a game changer.— Why an effective email marketing strategy can tip the scale...2022-12-2133 min
GLF PodcastBoosting Your Case Flow With Virtual Services with Maddy MartinSend us a textJoin Sasha Berson as he talks with Maddy Martin, Senior Vice President of Growth at Smith.aiMaddy helps businesses supercharge their conversions by combining live virtual agents with AI.👉Sasha and Maddy explore:— How various roles in Maddy’s youth enabled her to leverage technology to help businesses grow.— The value of customer engagement tools in allowing business owners to focus on their priorities.— How to leverage virtual services to ensure your lead acquisition is taking place 24/7.— How proper delega...2022-12-1338 min
GLF PodcastHow to Get a Lot More Referrals with Stacey Brown RandallSend us a textJoin Sasha Berson as he speaks with Stacey Brown, award-winning author, speaker, podcast host and creator of numerous successful business growth coaching programs.👉Sasha and Stacey explore:— Stacey's easy-to-implement system for obtaining sustainable growth through referrals.— The tendency of lawyers to overcomplicate the business growth process.— How Stacey's clients have gone from a few referrals to 30 or 40 within just 12 months.— The 5-step approach to creating growth.— How dedicating only 20 to 30 hours a year can maintain Stacey's system for continued growth.2022-12-0632 min
GLF PodcastSimple Biz Dev: How to 2-4x Your Income with Steve FretzinSend us a textJoin Sasha Berson as he speaks with Steve Fretzin, President at FRETZIN Inc.👉Sasha and Steve discuss:— How to double or triple your book of business.— How to take control of your legal career by leveling up on the things you didn’t learn in law school.— Steve’s methodologies to take turnover to the next level.— The importance of building your own brand and building relationships to develop strategic partnerships.— How focusing on planning, execution and follow-up is vital to boosting...2022-11-1732 min
GLF PodcastThe Must-Know Numbers To Grow Your Law Firm with Ryan Kimler, Net Profit CFOSend us a textJoin Sasha Berson as he speaks again with Ryan Kimler, Owner of Net Profit CFO👉Sasha and Ryan explore:— The difference between bookkeepers, accountants and CFOs.— Why hiring a CFO is a good idea even for law firms with less than $2 million in revenue per year.— The three ways in which Ryan helps improve the profitability of a law firm; the first is to evaluate the billing and the ROI per attorney.— Why it’s important to bill four to five...2022-11-1738 min
GLF PodcastHow To Use PR To Get More Cases, with Janet FalkSend us a textJoin Sasha Berson as he speaks with Janet Falk, Founder of Falk Communications and Research👉Sasha and Janet explore:— Janet's no-nonsense approach to PR for law firms focuses on building mutually beneficial relationships.— The 5 key elements to growing your business are building a strong online presence, investing in your business, creating valuable content, establishing yourself as a thought leader, and setting up your website for maximum client turnover.— 2 strategies to gain reporters' attention and get published in your target market: creating valuable content, providing...2022-11-1741 min
BE THAT LAWYERSasha Berson: Investing in Client AcquisitionIn this episode, Steve Fretzin and Sasha Berson discuss:Statistics around lawyers in the United States. The relationship between marketing and company performance. Setting expectations with your marketing team. Why you need to keep up on your advertising and marketing budgets. Key Takeaways:Being a rainmaker is infinitely more profitable than just being a lawyer. Most marketing companies do not charge enough money to be able to provide solid, consistent results.Always ask for references from your marketing company. If they won’t provide them, walk away. If you hire a high-performing marketing team, you shoul...2022-11-1440 min
GLF PodcastIntroducing Grow Law Firm PodcastSend us a textWelcome to the launch of Grow Law Firm Podcast with host Sasha Berson, Chief Growth Officer at Grow Law. This podcast is for law firm owners looking to make their business more profitable in this highly-competitive environment.Growing a law firm and practicing law are both challenging in their own right. Combine the two, and life can get really difficult. Sasha’s motivation behind starting the podcast is to help law firm owners grow their businesses and enjoy better lives.2022-11-0400 min