Shows
Results Leader.FMMarketing Is Not Your Brand with David KincaidThere’s a fatal mistake most CEOs make in business. If you make this mistake, your business value erodes into worthlessness—no matter how much money you pour into marketing. But if you fix the error, your business gets stronger year after year. And unlocks a cult-like following that rallies behind your every move. Today’s guest, founder of Level5 Strategy and branding expert, David Kincaid reveals how to help your business stand the test of time. In this episode, you’ll discover how the 4 P’s of Brand Management prevents your business...2022-08-1828 min
Chatter that MattersThe future of healthcare is in the patients hands - but who has time for the future?Paul Hemburrow and his partner find the capital to purchase a profitable business that rents TV sets to patients in hospitals. The partners rebrand as HealthHubSolutions.ca and reinvent the entire company by turning the TV into a digital hub, offering a suite of tools for the patient that gives them access, connectivity, and control while making it easier for the hospital to provide better care. Paul spends over a year trying to convince hospitals they can be more than just renters of boxes, and finally has the client breakthrough needed to validate their offering. CO...2020-04-2027 min
Project Tenacity 韌命計畫#53 Level5 Strategy 合夥人 | 俞驊 | 「沒有Work-life Balance，只有Work-life Choice。」收聽我們節目的聽眾朋友們可能都知道世界前三大的戰略諮詢公司MBB。Mckinsey、Boston Consulting Group 和 Bain & Company。而今天採訪的來賓，俞驊，就是在多倫多本地的戰略諮詢公司 Level5 Strategy 擔任合夥人。同時俞驊也是多倫多女仕界的唯二創辦人之一。如果聽眾朋友們還記得的話，兩集之前我們也採訪了Sherry 張迭，還沒有聽的朋友們也可以先聽聽看那一集節目。這一集節目，我們和俞驊聊到了找工作時會面臨的種種情況，還有從他作為合夥人的角度出發，想要進入戰略諮詢的年經朋友應該具備什麼樣的能力和條件。
品牌是什麼？應該要怎麼定義它？它又分為哪幾種層次呢？而當現實和品牌價值有所衝突時，我們要怎麼去拿捏呢？我們在節目裡面都會聊到。
喔對了，有趣的是，當時從廣告公司離開時，俞驊卻連自己的職務都不太清楚，這究竟是怎麼回事呢？想要追蹤女仕界，只要在微信上搜尋女仕界這個公眾號就能找到它，或者可以加上俞驊的微信帳號：reelstone。
在這邊也想提醒大家除了可以在你的 Podcast App 訂閱我們的頻道之外，也記得到我們的 Facebook 粉絲團 Project Tenacity 韌命計畫追蹤和留言。
Level5 Strategy: https://level5strategy.com/
女仕界官網: http://www.weworkingwomen.com/
微信公眾號: 女仕界
俞驊微信: reelstone
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出社會工作五年後，一抬頭才發現我和週圍的朋友們對於人生都感到徬徨無助。我們都有著不錯的學歷和穩定的工作，卻發現快樂這件事比想像中複雜。Project Tenacity 希望透過 Podcast 專訪來嘗試找出快樂的範式。希望在你思考的時候，為你帶來不同角度和視野。
節目內容將聚焦於北美的工作、創業經驗以及求學的歷程。
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