Shows
OnBase: Smashing Sales and Marketing MisalignmentsEp. 557 | How to harness AI decisioning without losing trust or controlIn this episode of OnBase, host Chris Moody is joined by Jonathan Moran from SAS for a deep dive into decisioning in the AI era. Jonathan explains the evolving relationship between enterprise decisioning (rule-based frameworks with governance) and AI-driven adaptive decisioning, and why businesses must strike the right balance to deliver innovation without sacrificing trust or accountability.The conversation explores how organizations can integrate AI decisioning into their customer experience strategies, overcome silos across departments, and build governance frameworks that ensure ethical, explainable, and scalable AI. Jonathan also shares practical examples of modular architectures, insights from SAS...
2025-09-0437 min
Markigy: The Science of Marketing StrategyFrom Organic to Paid: Growth Marketing Tactics That Build Trust w/ Brennan TobinIn this episode, Leanne is joined by Brennan Tobin, founder of Odd Duck Marketing Group, a growth marketing agency with a specialty in social commerce and TikTok Shop. Brendan shares his journey from top companies to building a nimble agency that helps brands unlock rapid scale. Their discussion dives deep into the strategies, mindsets, and tactical considerations behind social commerce success—and where it can go wrong.Key themes from the conversation include:Speed to Scale: How TikTok Shop offers brands a new seven-figure channel in months—but only if they're ready to iterate fast and acce...
2025-07-1140 minMarkigy: The Science of Marketing StrategyInvisible Engine: How Marketing Ops Powers Strategic Growth w/ Darrell AlfonsoIn this episode, Leanne sits down with Darrell Alfonso to unpack why so many marketing strategies fail at the execution stage—and what organizations can do to fix that. Drawing from experience at Amazon, startups and now Indeed, Darrell shares the frameworks, mindset shifts, and real-world examples that have helped him turn chaos into clarity.We explore:Why strategy without execution is just a slide deckHow growth hides operational debtCommunicating the value of ops (without sounding like a broken record)The order of operations: people → process → techScrappy pilots vs. shiny platformsWhy data quality is non-negotiable in an AI...
2025-06-2647 minMarkigy: The Science of Marketing StrategyTrust Over Tactics: A Systems Approach to Scalable Growth w/ Oleg KovalevIn this episode, Leanne sits down with Oleg Kovalev to unpack the not-so-secret secret behind his astonishing growth results: scaling from $200K to $2.5M in 9 months. It wasn’t a growth hack, a viral post, or paid ad wizardry. It was systems—thoughtfully designed, constraint-breaking, customer-informed systems.Oleg shares how startup founders and marketers can escape the “tactics trap” by focusing on what not to do, using data-driven customer insights, and applying just enough structure to unlock scale without rigidity.Leanne and Oleg dive into:● Why smart marketing systems aren’t bureaucratic; they’re accelerator...
2025-06-1232 minMarkigy: The Science of Marketing StrategyUsing AI agents to to reshape MOPS & More w/ Stephen StoufferIn this episode, Leanne and guest Stephen Stouffer explore the rise of AI agents and how they’re not just changing workflows, but reshaping entire marketing and operations teams.From the early days of Zapier and logic-based automations to today’s AI-powered agents that make decisions, execute tasks, and even tattletale on risky customer interactions, this conversation spans the full evolution of intelligent automation. But it’s not just about convenience, it’s about responsibility.Leanne and Stephen dive into:The difference between automation, AI-infused tools, and true AI agentsHow to build safe guardrails to reduc...
2025-05-2934 minMarkigy: The Science of Marketing StrategyKnow Your Audience or Lose Them: Why Strategy Starts with Research w/ Jesse HarrisIn this episode, Leanne Dow-Weimer sits down with Jesse Harris, Senior Editor at Brand Lab, to unpack how deep audience research—not assumptions—should guide your marketing strategy.From understanding chemists’ actual content preferences to exposing the myths around AI adoption in technical fields, this conversation is packed with insights on what it really takes to connect with niche, specialized buyers.Whether you're marketing to scientists or just trying to stop your team from chasing fluffy content trends, this episode is a must-listen for B2B marketers who care about relevance, rigor, and ROI.🔍 W...
2025-04-1641 min
Podcasting in Professional ServicesMarkigy: The Science of Strategic Marketing, with Leanne Dow-WeimerPodcasting can be a fantastic way to accelerate your network growth.Join us as we dive into the world of Leanne Dow-Weimer, a fractional marketing expert and host of the Markigy podcast, where she unravels the scientific and technical complexities of marketing strategy with marketing leaders that also represent her ideal clients. In this episode, you'll learn:Why Leanne uses a "vibe check" before recordingsThe importance of "minimum viable quality" in podcast production. Strategies for selecting passionate and knowledgeable guestsTechniques to gauge listeners and create additional conversationsThe benefits of podcasting for content creation and networking.C...
2024-12-1139 minMarkigy: The Science of Marketing StrategyCross Functional Data Driven Decisions w/ Daren Lauda🎙️ Episode Overview: Leanne Dow-Weimer sits down with Darren Lauda, CEO of Outset, to tackle one of the biggest challenges in business: breaking down silos to foster collaboration between marketing, sales, and finance. Darren shares his incredible journey from military service to becoming a tech CEO, offering a masterclass in teamwork, goal setting, and making data work for your business. If you've ever wondered how to align your teams for maximum impact, this episode is for you.🔑 Key Takeaways:The Power of Alignment: Why marketing, sales, and finance must operate as a unified team.Data-Informed Decisions: How to creat...
2024-12-0659 minMarkigy: The Science of Marketing StrategyCreating Impact by Building Trust w/ James FurbushIn this episode host Leanne Dow-Weimer is joined by James Furbush, VP of Marketing at AccessOne, to explore how trust is the cornerstone of impactful marketing strategies. Drawing from his experience in healthcare marketing, James shares valuable insights on navigating complex sales cycles, creating content that resonates with diverse stakeholders, and building meaningful, long-term relationships. Trust as a Foundation in Marketing:Trust-building is a non-negotiable in healthcare marketing. With complex sales cycles often exceeding 18 months, providing consistent, educational, and empathetic content fosters long-term relationships critical for navigating intricate buyer committees.Content Strategy for Diverse Audiences:Tailoring c...
2024-11-2055 minMarkigy: The Science of Marketing StrategyShifting AI perspectives in MarketingJoin Host, Leanne Dow-Weimer and special Guest VIncent Koc futurist and AI expert. During the livestream Vincent shares his groundbreaking insights on using AI as a transformative resource, shifting perspectives for future-proof strategies, and building a marketing powerhouse from the ground up. Together, we'll uncover how to bring bold ideas to life and create a resilient, agile marketing department prepared for what lies ahead based on an accurate and expert understanding of AI touching on the following takeaways: The Shift to Hyper-Personalization: Evolving from basic personalization to hyper-personalization, where artificial intelligence (AI) and machine learning enable br...
2024-11-0157 minMarkigy: The Science of Marketing StrategyDigital Strategy Backed By Marketing OpsOn this episode, we’re bridging people, processes, and technology with special guest Britney Young. Building on the previous episode where we looked to define MOPs, now we’re using it further into the strategic marketing zone.We'll be discussing getting marketing strategies aligned on what's possible, this is where to get things to, and how to fully utilize tools.We'll cover:Building Strategy Through Marketing Operations (MOPs): Britney emphasizes how her experience in Mops transformed her approach to digital strategy, enabling her to leverage tools and technologies to their full potential and create pers...
2024-10-1829 minMarkigy: The Science of Marketing StrategyIs MOPs Marketing? Understanding MarTech’s evolutionJoin Leanne and this week's guest Mike Rizzo discussing Marketing Operations (MOPs), exploring its critical role in modern marketing. As businesses scale, it’s essential to think strategically about the talent and systems involved in this function.We'll cover:The key differences between Marketing and Marketing Operations—what MOPs is, and importantly, what it is not.How MOPs fits (or doesn't fit) within strategic organizations, and why it matters to leaders and marketers alike.Who should care about MOPs, and the value it brings to both growing companies and established enterprises.Real-world examples of how MOPs can...
2024-10-0359 minMarkigy: The Science of Marketing StrategyGuardians of Data: Ethical use of Modern MarTechOn this episode of Markigy: The Science of Marketing Strategy, host Leanne Dow-Weimer is joined by Jonathan (Jon) Moran, global marketing leader for SAS’s marketing solutions, to explore ethical data use in modern marketing technology- including the inputs and outputs of things like genAI and contemporary platforms. They'll discuss how marketing teams can responsibly harness the power of MarTech and customer analytics to build trust, reduce risks, and create lasting value. Key Takeaways:Responsible Use of Martech and Data Stewardship: Marketers must be transparent and responsible with customer data, ensuring trust is built between the bra...
2024-09-1841 minMarkigy: The Science of Marketing StrategyFrom Complex to Compelling Product Marketing StrategiesJoin me and my guest Michele Nieberding, as we see what a top 100 Product Marketer has to say about solving the complex features and products we encounter and making them compelling to the customer We're going to be LIVE-> Talking about what works, who and when it works, and getting to know more about Michele!Michele is an active speaker and contributor in the product marketing community, sharing her insights on topics like go-to-market strategies and product launch best practices.Get in touch with Michele:LinkedIn:www.linkedin.com/i...
2024-09-051h 02Markigy: The Science of Marketing StrategyNeuromarketing: Boosting Brand LoyaltyToday's guest Matt Johnson helps us answer "How do we use the neuroscience perspective to marketing to enable teams and brands to better understand consumers"? Matt is sharing his expertise as a consultant, author, speaker, and professor who unveils powerful insights into how to these concepts to boost brand loyalty, and ultimately favor with consumersKey Takeaways from this episode:The Importance of Brand as a Constant Effort: Branding is a continuous process. Maintaining brand relevance requires consistent effort, even for well-established brands like Nike and Disney.Neuroscience and Branding: Brands are deeply ingrained in consumers' m...
2024-08-2849 minMarkigy: The Science of Marketing StrategyFrom Noise to Noteworthy- Creating Impactful Marketing w/ Kerry GuardIn this episode, Kerry Guard CEO of MKG Marketing joins to discuss how to move to making impactful marketing decisionsHere are three key takeaways:Building Brand Trust:The importance of shifting from traditional lead generation to building long-lasting brand trust and authenticity, especially in complex industries like cybersecurity and data management.Quality over Quantity in Leads: Why focusing on high-quality leads is more effective than chasing large numbers, and shares strategies to identify and nurture these valuable leads.Role of AI in Human Connection: How AI can support marketing efforts without replacing the human touch...
2024-08-0757 minMarkigy: The Science of Marketing StrategyEngagement Driven Marketing w/ Frank SchieberIn this episode, Frank Scheiber, Director of Demand Generation joins to discuss critical aspects of engagement in B2B marketing. Here are three key takeaways:The Importance of Engagement Over Efficiency: True engagement tactics, such as leveraging third-party endorsements and hyper-targeted content, yield stronger and more meaningful interactions with potential clients.Balancing Data and Context: Integrating data and context is crucial to effective marketing. Marketers should combine these elements to create a more comprehensive and effective strategy.Leveraging Engagement Tactics for Better ROI: Insights on various engagement tactics that drive better ROI, such as webinars, micro-sites, a...
2024-07-2444 minMarkigy: The Science of Marketing StrategySolving Disparate Data & Integration with Chris DaglowIn this episode, Leanne interviews Chris Daglow, a Martech innovator, who shares his journey to creating the cutting-edge Neyo platform. Chris discusses the importance of clean data and AI integration in modern marketing and offers insights on adapting to evolving data privacy regulations.Key Points:The Importance of Clean Data and AI Integration:Importance of a clean data foundation for effective segmentation and activation across channels, leading to a better buying journey.Adapting to Data Privacy Changes:Shifting from traditional methods, such as third-party cookies, to cohort analysis and first-party data utilization. Marketers must adapt to t...
2024-07-1045 minMarkigy: The Science of Marketing StrategySolving B2B Marketing Misalignment w/ Stefan GladbachLeanne and Stefan Gladbach try to solve a major problem in B2B marketing- misalignment. Listen as they investigate how using a product marketing lens to shape their strategies internally and externally can create meaningful solutions. Hint: It involves collaboration, communication and being genuine. The episode kicks off with Stefan sharing his journey from sales to product marketing. They talk through the importance of customer journeys from all sides. Key Points:Career Journey:Stefan's transition from sales to product marketing.Importance of sales experience in understanding customer journeys.Marketing Misalignment:Common issues causing poor B2...
2024-06-2635 minMarkigy: The Science of Marketing StrategyAdvertising Elasticity and Strategic Timing w/ Branden CobbAdvertising Elasticity and Strategic TimingJoining us is Branden Cobb. With over 17 years in the field, he offers insights into marketing trends to help international companies thrive in the US. Branden take a scholarly and applied approach to marketing, and translates those learnings into actionable insights and advice for listeners.Key Takeaways:Understanding Advertising Elasticity: While most marketers are familiar with ROAS, this other way of measuring marketing costs can be a powerful lever apply when looking at marketing spend, forecasting and costs.Strategic Timing for Advertising: Gain insights into why certain times of...
2024-06-1240 minMarkigy: The Science of Marketing StrategyStrategic SEO with Sam DunningJoin Leanne Dow-Weimer to delve into effective SEO strategies with Sam Dunning, founder of Breaking B2B and an SEO expert renowned for prioritizing business impact over traffic metrics.Episode Highlights:Journey from Retail to SEO: Discover how Sam's career transition influenced his approach to SEO, focusing on customer needs and business outcomes.Debunking SEO Myths: Sam discusses common SEO misconceptions and why businesses should focus on revenue-generating activities rather than vanity metrics.Content Quality vs. Quantity: Explore why targeted, high-quality content is crucial for successful SEO and how it translates...
2024-05-2741 minMarkigy: The Science of Marketing StrategyDriving Strategy Through Content w/ Robyn ShowersTune in as Robyn Showers, Director of Content at Apollo, unveils the pivotal role of content marketing within the organizational hierarchy. In this episode, Robyn delves into her extensive background in the marketing sector, sharing transformative insights from her experiences at HubSpot to her fresh endeavors at Apollo. She discusses the strategic importance of integrating content marketing directly into the core business strategy rather than relegating it to a supporting role. Listeners will gain a deeper understanding of how to leverage content not just for engagement, but as a driving force behind corporate goals and customer satisfaction....
2024-05-1357 minMarkigy: The Science of Marketing StrategyClaim Your Space: Overcoming Market Leaders w/ Trevor van WoerdenJoin host Leanne Dow-Weimer and veteran online media expert Trevor van Woerden as they delve into conquering your share of the market, even when it is wrought with competitors. Trevor shares his journey from the early days of internet advertising to his current role at Infuse, highlighting key shifts in digital marketing strategies and the impact of technological advancements on advertising.This episode offers an in-depth look at:Trevor's unique experiences with startups and major corporations.Insightful discussion on competitor displacement and the importance of naming names in marketing to stand out in today's saturated tech...
2024-04-2456 minMarkigy: The Science of Marketing StrategyResilience: Entrepreneurism, Community & GrowthIn this episode of our podcast, Leanne sits down with Zach Carlin, co-founder of Summit Chasers Network, who takes us through his remarkable journey from the fields of professional martial arts to the peaks of entrepreneurship. Zach’s story is not just one of personal triumph but also a masterclass in leveraging life's lessons to build and scale successful business ventures. Below are the key takeaways and highlights from our conversation:From Martial Arts to Entrepreneurship: Discover how Zach transitioned from being a professional martial artist to embracing the world of entrepreneurship, and the lessons learned along th...
2024-04-1057 minMarkigy: The Science of Marketing StrategyThe Who & Why Behind Effective Marketing w/ Melissa MoodyJoining us is Melissa Moody, General Manager at Matcha, Podcast host, and self-describes as a builder who happens to do marketing. Mellissa brings a refreshing point of view built on what she’s learned from working in Startups and Tech. Listeners will feel enabled and inspired to find the who and why behind effective marketing. We explore:The Importance of Fundamentals in Marketing and Entrepreneurship: Melissa emphasizes building solutions that serve humanity, showcasing the power of fundamental values in marketing and entrepreneurship.The Role of Marketing in Creating Value: We investigate marketing's critical role in not jus...
2024-03-2745 minMarkigy: The Science of Marketing StrategyFlourishing in 2024: Budget-Smart Strategies w/ Alex MontasWe’re talking about the topic on everyone’s minds- how is the market impacting our marketing? In this episode, Leanne Dow-Weimer and guest Alex Montas get candid and deeply investigate marketing today & this year. Alex's stellar insights come from being a talented marketing executive with gargantuan results, over $200M in Incremental Revenue 📈 We'll talk about the year ahead in marketing for 2024, the importance of emotional intelligence and managing up, and the value of innovation and risk-taking in practice.During our conversation, we explore:Budget cuts and returning to fundamentals: Companies need to figure out how...
2024-03-1347 min
High Conversion Health MarketerThe Art of Copy that SellsHow do you write copy that sells? That was the big question in my guest appearance on Leanne Dow-Weimer's podcast, Markigy. I tell about my transition from a subject matter expert to a career in copywriting. We also get into the distinction between content writing and copywriting and the critical role of conversion copywriting in marketing.***Instantly upgrade your video calls: Sign up for your trial Sessions FREE here. *****Time stamps:Differentiating Content Writing vs. Copywriting (00:01:12)The Challenges in Transitioning from Content Writing to Copywriting (00:04:04)...
2024-03-1243 minMarkigy: The Science of Marketing StrategyCrafting Success in Product Marketing w/ Neil ShahJoining us is Neil Shah, who shares his journey from engineering to becoming a product marketing expert. With over 15 years in the field, he offers insights into effective marketing strategies and the importance of adaptability. Listeners will gain valuable tips for success in product marketing, and their marketing strategies Key Takeaways:The Shift from Engineering to Marketing: Neil takes us through his intriguing career transition, revealing how a solid technical foundation can lead to marketing innovation.Adapting to Market Dynamics: The only constant in marketing is change. Learn how Neil stays ahead, adapting strategies to meet e...
2024-02-2835 min
Summit Chasers PodcastIs Your Marketing Strategy a Money Maker, or a Money Pit? Leanne Dow-Weimer | Summit Chasers PodcastIs Your Marketing Strategy Effective at Advancing Your Business Initiatives? Or is it Working Against You?Find out as we welcome Leanne Dow-Weimer onto the show. She is a marketing expert and host of the "Markigy" podcast. We discuss the difference between good and bad marketing strategy, the difference between an effective and ineffective brand strategy and much more!Big thanks to our partners at Koios! unlock your team's potential with the transformative power of Acoustic AI. By leveraging cutting-edge voice-driven psychometric insights, we revolutionize the way you understand personalities and organizations. Use code SUMMIT10...
2024-02-221h 05Markigy: The Science of Marketing StrategyThe Art of Copy That Sells w/ Linda MeloneWe dive deep into the world of conversion copywriting with Linda Melone, a seasoned expert in the field. Linda shares her journey from a diverse background in nutrition, fitness, and content writing to becoming a leading voice in copywriting. Linda, with her expert training in conversion copywriting emphasizes the critical differences between content writing and copywriting, highlighting how effective copy can significantly impact business success by driving action and sales.In our conversation, we tackle key takeways, including:🚀 Linda’s journey from subject matter expert to copywriting👂Content vs Copywriting📊 The P...
2024-02-1440 minMarkigy: The Science of Marketing StrategyThe Customer Centric Revolution: Insights with Christina GarnettIn this edition, we're delving into how to not just attract the right customers, but keep them, and keep them happy. Joining us is the amazing Christina Garnett, Fractional Chief Customer Officer & Advisor.Christina, an award-winning customer-centric leader, master of community, and driver of customer fandoms, shares her insights into the real customer experience and how to level it up. Whether it’s as a writer, strategist, or host, Christina’s dedication to cultivating customer delight is clear throughout her & the customer’s successes. In our conversation, we tackle pressing topics, including:🚀 Differentiating why compan...
2024-01-3158 minMarkigy: The Science of Marketing StrategyMoving on From Playbooks to Strategy w/ Nicky DibbenJoin host Leanne Dow-Weimer in an engaging conversation with Nicky Dibben, a seasoned strategy and marketing advisor from Invention Marketing. Nicky's expertise shines as she shares insights on breaking free from marketing autopilot and ditching playbooks that no longer serve. Together, they explore key aspects:🚀 Transitioning from Playbooks: Nicky highlights the prevalent reliance on playbooks in marketing and why it's crucial to outgrow them for a competitive edge.💼 Embracing Strategic Thinking: The discussion revolves around the shift towards strategic marketing, emphasizing its essential role in today's landscape.📊 Building Effective Strategy: Nicky guides us through t...
2024-01-171h 03Markigy: The Science of Marketing StrategyStartup Marketing Realities and Adaptability with Theresa PotratzIn this episode, Host Leanne Dow-Weimer and guest Theresa Potratz deep dive into the nuances of marketing, the importance of understanding customer needs, and the value of adaptability and continuous learning in the field.During our conversation, we explore:Industry Agnostic Expertise: How adeptness in crafting compelling narratives and strategically positioning products to engage the appropriate audience effectively makes a difference.Insights on Customer-Centric Marketing: The importance of storytelling and understanding customer needs, irrespective of whether the focus is on B2B or B2C markets. Navigating Challenges in a Startup Environment: Valuable insights into the r...
2024-01-0354 minHigh Conversion Health MarketerThe Missing Piece In Your Marketing StrategyMarketing is not a guessing game... at least not if you want people to take action, buy, or hire your services. In this episode with Leanna Dow-Weimer, a customer-centric marketer and host of the Markigy podcast, Leanne tells why data-driven marketing is the only way to go. She highlights the role of context and psychological needs to create effective marketing strategies and sheds light on the "why" behind customer behavior. She tells how to set up experiments correctly and even divulges how to find conversational "gems" in customer interviews. Let's dive in!Are you a...
2024-01-0234 minMarkigy: The Science of Marketing StrategyImpactful Hype Decks & Standing Out with RajNationIn this exciting episode, Host Leanne Dow-Weimer takes us on a deep dive into the world of marketing strategies tailored for startups, and we've brought in none other than the renowned Rajiv Nathan, known as RajNation. With his wealth of experience in agency work, startups, and branding, RajNation unveils his secret formula for creating compelling Hype Decks that pack a punch. Whether you're looking to build a personal brand or pitch your entrepreneurial vision, RajNation's unmatched creativity and knack for setting you apart can lead to remarkable success.During our conversation, we explore:🚀 Translating Your Vis...
2023-12-1344 minMarkigy: The Science of Marketing StrategyThoughtful Differentiation: Winning in a Competitive Landscape w/ Brian KotlyarIn this edition, we're delving into the world of marketing strategies without the safety net of a massive budget. Joining us is the brilliant Brian Kotlyar, VP of Marketing and Growth at Hightouch.Brian, with a rich background in delivering results for renowned companies, shares his invaluable insights on achieving genuine, research-backed growth. Whether it's leading global demand through the acquisition phase or scaling publicly traded companies, Brian's bold strategies and hard work create awe-inspiring case studies.In our conversation, we tackle pressing topics, including:🚀 Translating the needs and abilities of a big mar...
2023-11-2946 minMarkigy: The Science of Marketing StrategyThe Impact of Human Connection in B2B Marketing w/ Corrina OwensIn this episode, our host, Leanne Dow-Weimer, dives deep into the strategic mindset and approach to account-based marketing (ABM) with our guest, Corrina Owens. In a thought-provoking conversation with Corrina, they discuss the nuances and challenges of ABM, emphasizing the need for genuine customer understanding and the dangers of overreliance on technology and tools in marketing. From the evolving landscape of the CMO role to the importance of personal well-being in professional performance, this episode will explore the intersection of marketing strategies, personal growth, and redefining success. Stay tuned for a captivating discussion that offers insights into the future...
2023-11-1539 minMarkigy: The Science of Marketing StrategyCategory Creation Demands Being Real w/ Crystal BlackTrue leadership is about listening.You need to listen to your customers, your employees, and all your stakeholders if you want to succeed in any business.And that’s especially true at the startup stage — and doubly so when engaging in category creation.That’s something our latest guest, Crystal Black, understands all too well. Across her wealth of experience with early-stage category creators, she has learned that success stems from a solid understanding of the stories that matter in a business — and using that understanding to cultivate an environment where everyone can bring the...
2023-11-0140 minMarkigy: The Science of Marketing StrategyMarketing Is More Than Its Acronyms w/ Peter WheelerIn the alphabet soup of marketing’s many acronyms and initialisms, it’s all too easy for a marketer's message to get lost in translation. Joining the show today to spell out the true meaning of marketing is Peter Wheeler, proven innovator in GTM & product revenue growth.Learn about his entrepreneurial journey from starting his first business at the age of 16 to his many sales and marketing leadership roles throughout his career — and how he’s moving beyond the acronyms and initialisms to define product led growth in a more meaningful way.This episode e...
2023-10-1854 minMarkigy: The Science of Marketing StrategyFrom Monologue to Dialogue: Reframing Your Email Strategy w/ Casey HillAt the backbone of any customer relationship is direct communication. The most underutilized or misaligned strategy for fueling a dialogue to further the relationship is email marketing. in this ever-evolving landscape, it's easy to be swayed by the newest platforms and trends. But amid the unpredictable tides of shifting algorithms and corporate buyouts, there's one medium that has consistently stood the test of time: email.Yet, despite its longevity and the freedom it affords, many marketers struggle to reap the full benefits of email.Casey Hill, Sr. Growth Manager at ActiveCampaign returns to t...
2023-10-0455 minMarkigy: The Science of Marketing StrategyMake Demand Generation Integrated w/ Ryan WilliamsFor every marketing problem, there are multiple solutions. Your job is to find the best solution for your organization. Ryan Williams is the Head of Demand Generation at Nucleus Healthcare, where he draws upon his engineering background to find the marketing solutions that build the best bridges to the customer.He joins the show to share how marketers can home in on the best solutions for their organization, using the full palette of options available to them. In this episode of Markigy, Ryan and Leanne discuss:Integrated Approach to Marketing: Both Ryan an...
2023-09-2032 minMarkigy: The Science of Marketing StrategyWhat Marketers Can Learn from Cybersecurity w/ Clark BarronThere is no point in filling your funnel if it leaks like a sieve. Just like your cybersecurity, your marketing needs to be free from any holes.Clark Barron is a 3x Cybersecurity Marketing Leader, focusing on Demand Gen, where he often unconventionally tests marketing strategies and tactics to find these holes and fill them.He joins the show to share the insights marketers can glean from cybersecurity to craft an impenetrable marketing strategy that achieves results. He points to the many many gaps present in most B2B marketing and presents the best ways...
2023-09-0549 minMarkigy: The Science of Marketing StrategyNurturing Internal Relationships in Marketing w/ Andrew BolisBeing a stellar marketing leader is not just about external success, it’s about becoming a change agent within your organization.Nobody knows this better than the guest of this episode, fractional CMO and seasoned marketing leader Andrew Bolis. Andrew brings 15 years of experience in advising Series A to E companies on how to get to growth. He has built and led global teams of up to 20 people across North America and Europe, and managed global expansions.Along the way, Andrew has gathered a wealth of knowledge and actionable insights on all things B2B...
2023-08-2239 minMarkigy: The Science of Marketing StrategyFixing B2B Marketing with a GTM Expert Julia NimchinskiJulia Nimchinski is the CEO and Co-Founder of Hard Skill Exchange, the world’s first B2B marketplace where sales professionals trade best practices, strategies, and techniques to drive growth and crush quotas.This serial entrepreneur and go-to-market maven joins Markigy to discuss how she decided to found Hard Skill Exchange. This platform and community helps B2B companies grow revenue by connecting like-minded sales professionals.In this episode, you’ll hear about Julia’s unique approach to market research that is rooted in finding the human connection and having authentic conversations.Julia’s vision...
2023-08-0844 minMarkigy: The Science of Marketing StrategyHow to Maximize ROI on LinkedIn Advertising w/ Justin RoweB2B brands are hungry for growth - but are they approaching LinkedIn and other paid channels the right way?Justin Rowe is the CMO of Impactable, a bonafide LinkedIn marketing expert, and a startup founder whose B2B marketing agency was acquired in 2021 after serving over 1,000 clients in 30+ countries. Learn about his journey from the restaurant business to B2B marketing, and how a side hustle turned into a full-fledged LinkedIn outreach agency that ultimately pivoted into paid media offerings and sold for seven figures. Being scrappy and figuring things out for hi...
2023-07-2545 minMarkigy: The Science of Marketing StrategyDriving Business Growth through a High Learning Velocity Mentality w/ Andres GlusmanWhat can you learn from your competitors' experiments?Andres Glusman, CEO of DoWhatWorks, shares how his company's patented technology can help SaaS founders write more effective copy, identify website flaws, and learn from competitors.Andres leverages his background in behavioral science to optimize growth for businesses. He agrees that a higher learning velocity leads businesses to find more efficient ways to allocate resources and achieve faster growth. Andres has a wealth of experience working with both startups and established companies, making him an ideal expert for marketing professionals aiming to augment their company's success.
2023-07-1136 minMarkigy: The Science of Marketing StrategyParis Childress & the Future of B2B SaaS Marketing + the Power of Data ScienceAttention, seasoned digital marketers! The marketing landscape is in a monumental shift. Imagine a world where data science integrates seamlessly into your strategies, as third-party cookies make way for first-party data. To stay ahead, we invite you on a a peak into the future of B2B SaaS marketing. To create a strong brand preference that powers growth entrepreneurial marketers need to build a brand bias that accelerates success.Join Leanne and Paris on Markigy as they discuss how to:Learn how brand bias influences conversions and elevates paid click performance.Realize th...
2023-06-2736 minMarkigy: The Science of Marketing StrategyBoost Your LinkedIn Business Strategy w/ Jessica Yarbrough's ExpertiseAs experienced marketers, you know that establishing a successful consulting business is no easy feat. However, Jessica Yarbrough has defied the odds by building a seven-figure empire on her expertise in assisting experts in offering high-value coaching, consulting, or training services.With a background in business and marketing, she knows how to elevate personal branding, increase your career opportunities,and generate effective marketing approaches that truly resonate with customers.Jessica believes that “If you actively build your brand on LinkedIn, you are creating future wealth.”And since “organic growth” doesn’t mean money grows on tr...
2023-06-2045 minMarkigy: The Science of Marketing StrategyRelationship Marketing Isn’t a Fad, It’s the Future with Mike GrinbergOver the past few years, we’ve seen a rise in companies using relationship-based marketing to connect more deeply with customers. It was used during the pandemic and it’s seeing a resurgence now, as the economy is facing a recession. But here’s the problem… companies haven’t been using it consistently.If you focus on implementing relationship marketing strategies year-round, not just when times are tough, there’s no telling how your brand (and your customers) will flourish. Better yet, you can use relationship marketing to turn your brand into a unicorn. How? Well, l...
2023-06-0639 min
Attributed - A podcast by DreamdataAccelerating Growth with Data- Attribution Benchmarks and Efficient GTM StrategiesIn this episode of Attributed Steffen Hedebrandt CMO and Co-founder of Dreamdata is a guest on the Markigy Podcast hosted by Leanne Dow-Weimer. Steffen is sharing his best practices for data-driven attribution.You will learn about:Dreamdata’s approach to data-driven marketing strategy.Why benchmarking is so impactful for marketers.What obstacles or mistakes do marketers encounter when developing a data-driven strategy?Why UTM codes and best practices are a bigger blindspot than you think.Which marketing channels should we prioritize first?When is attribution and data collection not effective?F...
2023-06-0126 minMarkigy: The Science of Marketing StrategyPersonalize Your B2B Website Experience to Boost Marketing Efficiency with Julio BermúdezHere at Markigy, we’re all about blending science, creativity, and facts to develop efficient marketing strategies for the present and future… just like our friends at Mutiny! They're using a no-code AI platform to help B2B marketers maximize their efforts to drive demand into revenue.As a marketer, your biggest focus should be targeting your marketing spend and utilizing data to drive efficient marketing growth. It’s a simple formula, but it’s a constant learning process, right?That’s why we brought in a B2B revenue expert who specializes in turning marketing...
2023-05-2331 minMarkigy: The Science of Marketing StrategyAccelerating Growth with Data- Attribution Benchmarks and Efficient GTM Strategies w/ Steffen HedebrandtHaving trouble scaling your marketing strategies? Not sure why your marketing strategies aren't as effective as they could be? We may have the answer…The easiest way to scale a marketing strategy is to see what worked in the past, make the necessary adjustments, and iterate. If you want effective, data-driven marketing strategies, you need to focus on data-driven attribution and benchmarking.In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Steffen Hedebrandt, CMO & Co-Founder of Dreamdata, to share his best practices for data-driven attribution.In this episode, we discuss:Dr...
2023-05-0926 minMarkigy: The Science of Marketing StrategyCan You Neurohack Yourself To Be Better At Marketing? w/ Lauren AlexanderWhy should marketers care about neuroscience and neuroplasticity? Why should we learn about the neuroscience of marketing? It’s much more important than you think…Understanding how your brain works and how to optimize your brain’s health will make you a better marketer. You’ll be better at interpreting the information you receive from data, biases, surveys, and all the interactions you have with your team and customers. Ultimately, you’ll get better at creating marketing strategies that actually work.Curious to learn more? Let’s dive deeper!In this episode of Markigy Podc...
2023-04-2537 minMarkigy: The Science of Marketing StrategyThe Fundamentals of Buyer-First Sales and Marketing w/ Carole MahoneyThe world is changing so fast and customers’ patience is wearing thin, which means sales and marketing need to stick together!That’s why we invited a Sales Coach for the Harvard Entrepreneurial MBA Program to share her tips on integrating sales and marketing while making it all about our buyers, not about us. In this episode of Markigy Podcast, your host Leanne Dow-Weimer welcomes Carole Mahoney, Founder of Unbound Growth, to explain the fundamentals of buyer-first sales and marketing. Carole offers her candid advice on how to change your mindset around sales so you can h...
2023-04-1142 minMarkigy: The Science of Marketing StrategyInnovative Advertising Attribution & Measurement w/ Scott KonopasekAs marketing budgets are being squeezed, digital advertising measurement has never been so important. At the same time, technology is moving so quickly that it’s becoming more difficult to measure the impact of our marketing strategies. This causes us marketers to reevaluate everything so we can solve these measurement problems and stay up to speed.Having the right paid channel attribution tools and the right ad measurement technology prevents you from wasting money and time on nothing. That’s why we invited a genius in paid attribution and measurement to talk about how to measure the effe...
2023-03-2845 minMarkigy: The Science of Marketing StrategyHigh-Impact, Low-Cost Strategies for Collecting User-Generated Content w/ Casey HillUser-generated content (UGC) has been trending for a while and for good reason! There’s so much value in UGC, especially video testimonials, but it’s been hard for organizations to make it actionable and part of an ongoing strategy.When done right, creating social proof for your company will increase conversion at a low cost. Plus, when you create social proof through video testimonials, you’re taking that conversion to the next level. With video content, there’s more room for potential customers to build trust and confidence in your brand. Today’s special guest is he...
2023-03-1455 minMarkigy: The Science of Marketing StrategyHow to Get Huge Marketing Results Without a Huge Marketing Team w/ Sarah Noel BlockThe right marketing strategy will show you that even the smallest teams can have great results and great ROI.This week’s guest has insights that will help you show up, add value, and build trust with your audience. How? Using simple, yet impactful content marketing and repurposing frameworks. Whether you have tiny or huge resources, you can build HUGE results.You’re about to learn the best ways to build and execute a content marketing strategy, regardless of how big your following is. Marketers, get ready! It’s time to build your content pillars.I...
2023-02-2828 minMarkigy: The Science of Marketing StrategyGrowth Hacking Explained & Why You Need to Hire a Growth Hacker in 2023 w/ Carol TranGrowth hacking your business is all about having a macro-level view with micro-level execution. Marketers, you need to break out of the tunnel vision and expand your mindset. Do you have what it takes to be a growth hacker? Do you need a growth hacker added to your team? We think you do!Growth hackers do two things: Get a lot of customers and increase revenue. They get maximum results efficiently, in a short amount of time, without compromising on quality. Seriously, what company doesn’t want that?Today’s guest is a growt...
2023-02-1429 minMarkigy: The Science of Marketing StrategyThe Power of Direct Customer Outreach for PPC Marketers w/ Andrew HarderThe problem with optimizing your ads for the lowest cost per click is figuring out what happens with those clicks. Are they converting into sales? Just because you're optimizing your spend and the clicks are cheaper, doesn’t mean you’re getting the most bang for your buck.So, how do you know your paid media marketing is actually working? Speak to the people who you’re marketing to, your ideal customers.A critical part of customer-centric marketing is communicating with your customers and receiving quality feedback. Just as we’re able to learn a lot from...
2023-01-3133 minMarkigy: The Science of Marketing StrategyMarketing Strategies for Creating Long-Term WINS in Your Business w/ Dave WakemanMost businesses say they have a strategy, but 55% of businesses don’t actually have a real strategy.In its essence, a strategy is just a way for you to focus your thinking. When you focus on simplifying your strategy, it becomes less daunting and more effective.But here’s the thing, strategy is never done. Because your business is constantly changing and experiencing volatility, your marketing strategy should also be changing and evolving. So, how do you ensure your marketing strategy stays relevant and effective?Today’s guest believes the key is to h...
2023-01-171h 01
The Purposeful Marketing Podcast#28: Is marketing a science or philosophy? w/ Leanne Dow-Weimer, Host of Markigy: The Science of Marketing Strategy PodcastLeanne Dow-Weimer, host of Markigy: The Science of Marketing Strategy, joins Mary, Aaron and James to discuss how science and marketing come together. Leanne shares the history of her podcast and even breaks down her non-linear path to becoming a marketer. We also bring up the LinkedIn Echo Chamber and how it all brought us together on this very recording.
Go listen to Markigy: The Science of Marketing Strategy
Spotify:
https://open.spotify.com/show/5ROtPCklvcsCjWnqTtrqNy?si=9768a7ac0b7f472c
Apple Podcast:
https://podcasts.apple.com/us/podcast/markigy-the-science-of-marketing-strategy...
2023-01-1033 minMarkigy: The Science of Marketing StrategyBuilding a Better Marketing Strategy Using Personalization w/ Eric MelchorToo many marketers are giving the same user experience to each person that interacts with their brand. The problem with that is that it’s not a sustainable marketing strategy, especially for ecommerce brands.Digital marketers who are able to increase sales and generate more revenue through their website are doing so by personalizing the customer experience. In some cases, companies grew from a 5% conversion rate to 20-35% with personalization alone.What would it look like if you could maximize your conversion rates and reach new revenue goals? Creating a personalization strategy is sim...
2023-01-0331 minMarkigy: The Science of Marketing StrategyExecuting a Successful Full-Funnel Demand Generation Strategy w/ Tamara Kitić YarovoyAt its core, demand generation is about building reliable brand awareness and interest, so you can generate high-quality connections with your customers. There’s demand to be created in every stage of the funnel. To do that, you have to understand every stage holistically, from generating awareness to making sales. You have to build a strong demand gen team, create marketing and sales alignment, and build trust with customers.There’s much more that goes into executing a full-funnel demand generation strategy, so today, we’re going to break it down into bite-sized pieces with someone...
2022-12-1330 minMarkigy: The Science of Marketing StrategyPerformance Marketing: Matching Tactics to Strategies w/ Braeden Matson-JonesEvery company relies on advertising at some point to attract their customers, but how do you make it work better?Changing how you do performance marketing creates the opportunity to innovate your revenue engine in new and more effective ways with strategies that show real results.Performance Marketing has many benefits like being creative and it’s an effective way to diversify your audience.How do you drive real results? Because results drive growth, demand, and revenue. It can’t be done with brute force. Today, we’re breaking down a few tru...
2022-12-0631 minMarkigy: The Science of Marketing StrategyHow to Build a Successful ABM Strategy w/ Mason CosbyAccount-Based Marketing (ABM) has become a fast-growing trend over the past decade, but why? What makes ABM so powerful for B2B marketers? It’s simple. ABM speaks the language of executives and salespeople, which greatly benefits marketers. ABM also clarifies which specific targeted activities marketers need to do in order to add value and drive engagement in their accounts.Being able to align marketing, sales, and executives is the most valuable growth strategy you can have as a B2B business.Let’s explore a few ways to curate an effective ABM strat...
2022-11-2240 minMarkigy: The Science of Marketing StrategyHow Collaboration & Co-Creation Makes For Better Quality Content w/ Joseph LewinContent co-creation has quickly become the strongest bridge between customer-centric companies and their customers.Thus, it’s essential that we, as marketers, use collaboration to create content that’s not only engaging and relatable, but full of value.Podcasting has become one of the fastest growing mediums for content co-creation over the last few years.While podcasters need expert guests, experts need exposure and a place where they can share their expertise… making podcasting the perfect way to foster collaboration that benefits everyone involved.Sharing a message is what marketers do best...
2022-11-0835 min
2022-10-1051 minMarkigy: The Science of Marketing StrategyThe Science of Marketing Strategy: Markigy Explained [w/ Leanne Dow-Weimer]We all know that marketing is essential for business growth.
Without customers, there would be no revenue, and without revenue, businesses would quickly disappear.
However, in today's cluttered and competitive marketplace, it can be hard to know which marketing strategies are actually effective at generating revenue.
As a result, many businesses either play it safe with tried-and-true methods or get stuck in a cycle of constantly trying new things without ever achieving lasting success.
On “Markigy”, we believe that the best way to grow your business is to take informed risks and...
2022-10-0512 min