Shows
Markigy: The Science of Marketing StrategyDriving Strategy Through Content w/ Robyn ShowersTune in as Robyn Showers, Director of Content at Apollo, unveils the pivotal role of content marketing within the organizational hierarchy. In this episode, Robyn delves into her extensive background in the marketing sector, sharing transformative insights from her experiences at HubSpot to her fresh endeavors at Apollo. She discusses the strategic importance of integrating content marketing directly into the core business strategy rather than relegating it to a supporting role. Listeners will gain a deeper understanding of how to leverage content not just for engagement, but as a driving force behind corporate goals and customer satisfaction....2024-05-1357 min