Shows
Markigy: The Science of Marketing StrategySolving B2B Marketing Misalignment w/ Stefan GladbachLeanne and Stefan Gladbach try to solve a major problem in B2B marketing- misalignment. Listen as they investigate how using a product marketing lens to shape their strategies internally and externally can create meaningful solutions. Hint: It involves collaboration, communication and being genuine. The episode kicks off with Stefan sharing his journey from sales to product marketing. They talk through the importance of customer journeys from all sides. Key Points:Career Journey:Stefan's transition from sales to product marketing.Importance of sales experience in understanding customer journeys.Marketing Misalignment:Common issues causing poor B2...2024-06-2635 min