Shows
Experts of ExperienceHow to Lead Brands That Translate GloballyWhat does it take to build a brand that resonates across cultures… not just across markets? In this special dual-guest episode, Lacey Peace sits down with Nataly Kelly, Chief Marketing Officer at Zappi, and Katherine Melchior Ray, UC Berkeley lecturer and former executive at brands like Nike, Hyatt, and Louis Vuitton. Together, they co-authored the new book Brand Global, Adapt Local: How to Build Brand Value Across Cultures and they’re here to share the lessons learned from decades of global brand-building. Nataly and Katherine dive deep into why cultural intelligence is the...2025-07-301h 19