Shows
One More QuestionKevin Swanepoel | What does ‘great’ look like globally?In Episode #84, Ross is joined by Kevin Swanepoel, CEO of The One Club for Creativity.The One Club for Creativity is the world's foremost non-profit organisation devoted to supporting and celebrating the successes of the global creative community.Since taking on the role in 2015, after being the organisation's President for more than eight years, Kevin oversaw the merger between The One Club and The Art Directors Club, as well as the expansion of its various education, inclusion and diversity, gender equality and professional development initiatives, both in the United States and around the world.
2025-01-2746 min
One More QuestionJessica Bong-Woon | How to embrace weird to completely stand outIn Episode #83, Ross is joined by Jessica Bong-Woon, Associate Creative Director.Throughout her career, Jessica has collaborated with a diverse array of brands, from innovative startups to renowned institutions, including Monzo, Meta, Wise, Omlet, Marshmallow and London's V&A Museum, leaving her mark on each with her distinct creative perspective.Ross and Jessica discuss how to get a deeply niche audience to care about the same things you do, how to extract the best from people and how, by varying your approach, you can find hidden gold.Find show notes and episode highlights...
2024-10-2151 min
Winners Find a WayFinding Purpose in Hard Times: A Conversation with Ross Drakes, Founder of Nice Work In this episode of Winners Find a Way, I chat with my good friend Ross Drakes, founder of Nice Work, about navigating the most challenging times in business. Ross shares how he led his company through an 80% revenue drop during COVID, how they embraced curiosity and experimentation, and ultimately came out stronger by staying true to their purpose. Here’s what you’ll hear: How Ross rebuilt Nice Work and turned a crisis into opportunity. The importance of aligning personal and company purpose to stay resilient. Real-life leadership lessons on accountability and over...
2024-09-0856 min
One More QuestionArmin Vit | How far will you go to stand out?In Episode #82, Ross is joined by Armin Vit, co-founder of UnderConsideration.Born and raised in Mexico City, Armin Vit is a graphic designer and writer now living in Bloomington, IN. He is co-founder of UnderConsideration, a graphic design firm generating its own projects, initiatives, and content. He’s also the editor and primary writer of the popular blog Brand New.Ross and Armin discuss the boldness it takes to impress a discerning audience, the best reasons to rebrand and how giving your brand motion can help you stand out.Find show notes and ep...
2024-08-1255 min
One More QuestionHow to take them from product to community using your brand | Danny DenhardIn Episode #81, Ross is joined by Danny Denhard, Interim Chief Growth Officer and coach.Danny has over two decades of experience helping to operationalise and grow businesses of all sizes. Danny has led Product, Growth and Marketing Departments, helping household names and challenger brands grow and connect with customers' hearts and minds.Ross and Danny discuss how your brand makes you memorable and the roles community, logistics and advertising play in building successful businesses these days.Find show notes and episode highlights at https://nwrk.co/omq-danny
To listen to...
2024-07-1846 min
One More QuestionHow do you build a fresh and timeless brand? | Astrid StavroIn the first of our new rolling season, episode #80, Ross is joined by Astrid Stavro, Founder & Creative Director of Astrid Stavro Studio.Astrid is a globally recognised and awarded creative director with over two decades of leadership in design. Her work is characterised by powerful ideas, exceptional craft and deep engagement with the content and audience. She is the President of the International Society of Typographic Designers (ISTD) and a member of Alliance Graphique Internationale (AGI). Ross and Astrid discuss what it takes to build brands that are timeless but still fresh and the important r...
2024-06-2746 min
One More QuestionHow to stand out by leveraging your values | Jason NaylorIn Episode #79, Ross is joined by Jason Naylor, award-winning artist, muralist and author.Jason is a NYC artist, known for bright colours and even brighter themes, commonly found on large scale murals around the world. His work explores the communication of human emotions using organic shapes, bold colours and a strong design aesthetic. Jason has worked with various brands like Coach, Pepsi, Toyota, and Microsoft. He has received global recognition for his work including a Golden Novum Design Award. In 2018, BUMBLE named Jason one of its 100 Most Inspiring New Yorkers.Ross and Jason Naylor, award-winning...
2024-03-1941 min
Jean & Mike Do The New York Times CrosswordFriday, February 16, 2024 - Not one SOURNOTE in today's grid, Colin Adam's creation is all NICEWORKColin Adams has turned in a fine (debut!) Friday crossword: no theme (as befits a Friday puzzle), but plenty of sharp cluing (as one would also expect). We cover a boatload of them in today's podcast, but even the "also-rans" were quite good. Consider 30A, European airline that was nationalized from 1944 to 2001, IBERIA; 62A, [Violin emoji], OHBOOHOO; and the fabulous 66A, Moving company?, TROUPE.We also have a Fun Fact Friday, and some great listener mail, so ... enjoy!Show note videography: The MASSE shotContact Info:We love listener mail...
2024-02-1709 min
One More QuestionHow to earn and own more by sharing more | Jakub RusieckiIn Episode #78, Ross is joined by Jakub Rusiecki, Co-Founder of The Symmetrical DAO and Summoner at Social Graph Ventures.Jakub started his career in biochemistry but switched gears in 2021 to focus on the cryptocurrency and blockchain space. He co-founded The Symmetrical, an investment DAO aimed at Gen Z, which has quickly grown to over 60 members worldwide. Jakub is currently the summoner for Social Graph Ventures, a DAO that invests in projects building the technology and apps powering decentralized social networks and communities. Ross and Jakub discuss the issues web3 social media platforms face in terms o...
2023-12-1949 min
One More QuestionWhat will it take for African Artists to be successful in Web3? | Anthony AzekwohIn Episode #77, Ross is joined by Anthony Azekwoh, a contemporary artist and author based in Nigeria, whose work focuses on African folklore and mythology.Anthony uses diverse mediums, such as digital and traditional painting and sculpting, to explore transformation and change in his country. He replicates traditional techniques through digital mediums, producing physical, corporeal manifestations of his work. His art has been seen worldwide, with clients like Facebook and celebrities such as Masego and Adekunle Gold. Ross and Anthony discuss the lack of representation for African Artists in Web3 and how he thinks the space w...
2023-09-0541 min
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship AdviceHow to Build an Impactful Agency and Leverage NFTs With Ross DrakesRoss Drakes is the Founder and Creative Director of Nicework, a branding agency based out of South Africa. He is a former freelance creative turned entrepreneur who now helps his clients build brands that people genuinely care about. Ross is also a keynote speaker, host of the One More Question podcast, and co-host of the RadEO podcast. He is a member of EO South Africa. In this episode of the Smart Business Revolution Podcast, John Corcoran sits down with Ross Drakes, the Founder and Creative Director of Nicework, to talk about how to build an impactful agency...
2023-09-0144 min
One More QuestionWhy are the world's biggest companies turning to abstract visual design? | Matthias WinckelmannIn Episode #76, Ross is joined by Matthias Winckelmann, Co-Founder and one of the two Creative Directors of someform Studio.Before launching someform Studio, Matthias worked as Managing Partner and Director at the creative ensemble foam Studio and as Head of 3D at the internationally acclaimed design & branding studio ManvsMachine in London.Ross and Matthias discuss why the world’s biggest companies are using abstract design to stand out, what this means for designers, and how we can avoid carrying current biases in the future.Find show notes and episode highlights at https://nwrk.co...
2023-08-2244 min
One More QuestionBuilding brands of the future: How Play branded Neuralink and Worldcoin | Casey MartinIn Episode #75, Ross is joined by Casey Martin, Founder and Executive Creative Director of Play, a branding and design studio working with the world’s most innovative companies.Casey’s leadership has helped shape Play into an uncommonly agile partner, resulting in acclaimed collaborations with Elon Musk’s neurotech pioneer Neuralink, digital currency Worldcoin, storage standout Dropbox and many others.Ross and Casey discuss what it’s like to build the brands that are shaping the future and how to adapt your design process to work with visionary tech leaders. Casey also shares his perspective on findi...
2023-05-2947 min
One More QuestionThe Art of generative AI: How to make machines work for you | Lucas ZanottoIn Episode #74, Ross is joined by Lucas Zanotto, a multi-award-winning designer, artist, and director.Lucas’ career is as varied and playful as his creations. His work effortlessly merges analogue and digital craft into thought-provoking films, apps, and installations. Zanotto also creates intriguing apps for children through his entertainment platform YATATOY.Ross and Lucas discuss how rules help artists find their unique style and why generative art still requires craft and skill. Lucas also shares how generative art could make artists’ work more accessible, and how training AI could help you build your brand.Find...
2023-05-1543 min
One More QuestionBranding Beyond Borders: The Art of Immersive Experiences | Kate DawkinsIn Episode #73, Ross is joined by Kate Dawkins, multi-BAFTA-winning video/projection designer and director, and the founder of Kate Dawkins Studios.Kate has over 25 years of experience turning pixels and projection into spectacular immersive events, shows, and live performances–entrancing global audiences. She's collaborated with world-class directors, producers, artists, and brands, such as BBC Studios and Ministry of Defence, and created immersive experiences and ceremonies like the London 2012 Olympics, among others.Ross and Kate discuss how to create unforgettable brand experiences. Kate shares how to craft messages that resonate with audiences and how to bring th...
2023-05-0239 min
One More QuestionUsing AI to build the next generation of brands | Nando CostaIn Episode #72, Ross is joined by Nando Costa, a seasoned Brazilian-American designer with experience in digital products, branding, and animation production at Microsoft and Google.At Microsoft, Nando was part of the team that shipped the HoloLens Developer Edition and Windows Mixed Reality. He was at the forefront of a collective effort to evolve the design language for Microsoft 365 experiences across all platforms. And, after a brief stint at Google Design, Nando returned to Microsoft to work on the Microsoft Mesh team, exploring the intersection of traditional UX, immersive experiences, and generative AI.Ross and...
2023-03-2050 min
One More QuestionYes, design can accelerate change in the world | Simon Dixon, DixonBaxiIn Episode #71, Ross is joined by Simon Dixon, co-founder of DixonBaxi.Simon has explored where creativity, design, and tech overlap for more than two and a half decades. His company, DixonBaxi, works with iconic companies across sports, entertainment, media, new economy, technology, and beyond. 'Be Brave' is their defining spirit. Simon Dixon shares how DixonBaxi creates work that resonates. He weighs in on whether design can change the world, and warns against following tech trends instead of your WHY.Find show notes and episode highlights at https://nwrk.co/omq-dixonbaxiTo l...
2023-03-0650 min
One More QuestionOwn your mistakes and build WITH your community | SAFA and Valet Jones, Tally LabsIn Episode #70, Ross is joined by the founders of Tally Labs – See Ape Follow Ape (SAFA) and Valet Jones .Valet Jones is a former Product Manager and Creative Writer. He is the original voice of Jenkins the Valet. See Ape Follow Ape is a Former Marketing Agency Founder. He’s never seen an Ape he didn't follow. Ross, SAFA, and Valet Jones discuss why you need to build in public, the mistakes that they’ve made, and how to work with your community.Find show notes and episode highlights at https://nwrk.co/omq-tal...
2023-02-1442 min
One More QuestionHow creators can earn better revenue through DAOs | JP Alanis and Justin Alanis, StoryCoIn Episode #69, Ross is joined by J.P. and Justin Alanis, Co-CEOs of StoryCo.J.P. Alanís is an experienced development executive. He previously co-created and led GOLF MEDIA, the direct-to-consumer media platform and production company founded by Tyler, The Creator. Justin Alanis is an experienced entrepreneur with a background in both technology and private equity.Ross and the Alanis brothers discuss what it’s going to take for DAOs to be successful, how Netflix kills creator revenue, and why we'll never see another indie film like The Matrix.Find show notes and...
2023-01-2353 min
One More QuestionIs Web3 becoming centralised? | Anthony Di IorioIn Episode #68, Ross is joined by Anthony Di Iorio, co-founder of Ethereum and founder of Decentral Inc and Andiami.Anthony’s mission has always been to empower people with the tools they need to have total control over three things – their money, communication, and identity. He co-founded Ethereum in 2013. He is currently the founder and CEO of Decentral Inc. – an innovation hub & software development company focused on decentralized technologies. He has also recently launched Andiami, a global tech project designed to power a user-controlled internet while complementing & assisting decentralized technologies such as Bitcoin, Ethereum, and others.Ross...
2022-12-0557 min
One More QuestionBuilding the strongest community in Web3 | ZenecaIn Episode #67, Ross is joined by Zeneca, web3 and NFT investor, advisor, content creator, and project founder.He writes a Newsletter on NFTs, hosts two podcasts, runs a YouTube channel, has ~300k followers on Twitter, and manages two NFT communities: all with a focus on creating educational content to help people learn about the wild world of web3.Ross and Zeneca discuss how he’s built one of the strongest communities in Web3 and why you shouldn't monetize your content too early.Find show notes and episode highlights at https://nwrk.co/omq-zeneca...
2022-11-2150 min
One More QuestionHow brands change in Web3 | Jeff StapleIn Episode #66, Ross is joined by Jeff Staple, the founder of REED ART DEPARTMENT (formerly known as Staple Design).Jeff is a creative visionary whose work encompasses graphic, fashion, and footwear design, as well as brand marketing. He has worked on countless creative projects for clients ranging from startup brands to Fortune 100 companies.Ross and Jeff discuss how brands and branding change from the real world to Web3 and how he carried the famous Staple Pigeon into the metaverse.Find show notes and episode highlights at https://nwrk.co/omq-stapleTo...
2022-11-0747 min
One More QuestionHow the Metaverse will change brands | Teemu Suviala, Reality Labs - Tech at MetaIn Episode #65, Ross is joined by Teemu Suviala, Global Head of Brand Design for Reality Labs at Meta.Reality Labs is a diverse group of developers, researchers, engineers, and designers that leads the expansive work being done at Meta in building the next computing platform and bringing the metaverse to life. Before joining Meta Teemu led creative work at brand and design agencies, Collins, as ECD and Wolff Olins as CD in New York. He is also a co-founder of design agencies Kokoro & Moi and Syrup Helsinki and a partner at footwear brand Tarvas.In...
2022-10-2447 min
One More QuestionCreating 1000 handmade artworks in 1 year | David Gersch, CryptoLeosIn Episode #64, Ross is joined by David Gersch, Creator of CryptoLeos.CryptoLeos is an NFT collection celebrating pop culture by world-renowned artist David Gersch. Each NFT is a multi-utility asset – ownership of a CryptoLeo welcomes you to the Leo party, an exclusive club of stylish Oscar-winning winners!Ross and David discuss how he created 1000 unique artworks for CryptoLeos, the power of memes as drivers of culture, and his experiments at the forefront of new technology. Highlights from the conversationNFTs are a crossroads of new tech [with] internet culture
2022-10-1038 min
One More QuestionRunner and Clubhouse Pictures are reimagining how we tell stories in Web3 | Bryce AndersonIn Episode #63, Ross is joined by Bryce Anderson, Production Executive at Clubhouse Pictures and part of the team bringing Omega Runner to life.Bryce Anderson started his career and bought his first Bitcoin as an assistant at United Talent Agency. He joined Clubhouse Pictures when it was founded in 2015 and has worked on the producing team for Bright, Birds of Prey, and I, Tonya, among others.Ross and Bryce discuss why Bored Ape Yacht Club is similar to Hello Kitty, what people get wrong about film3, and why Clubhouse Pictures are reimagining storytelling in Web3
2022-09-2653 min
One More QuestionWeb3's value is NOT in technology | Jack Butcher, Visualize ValueIn Episode #62, Ross is joined once again, by Jack Butcher, Founder of Visualize Value.Jack spent 10 years working in corporate advertising in NYC as a graphic designer for billion-dollar brands. In search of fun and freedom, he started his own agency...and found neither. After 2 years of further iteration, he built Visualize Value – a project he used to build a network of mentors, a $1M/year product business, and an audience of 600k+ people.Ross and Jack discuss the common misconception that Web3’s most valuable attribute is its technology, why building a strong network is s...
2022-09-1250 min
One More QuestionBuilding a brand by mistake with Repeat Offenders – Gerhard HumanHighlights from the conversation"When I got into PVNKS I quickly realized that I was building a brand, building a world""This hub for like-minded people are invested in the project, but they're also invested in you, as an artist""Art is something that you do of your own will, not for the sole purpose of selling""Everything I saw at the time was really repulsive – terrible drawings of terrible things that are slightly altered by an algorithm""My sole purpose is making something and seeing if someone enjoys it...
2022-08-3043 min
One More QuestionRethinking DAOs and changing the way Hollywood operates | Kenny Miller, StudioDAOHighlights from the conversationIt still takes a creative person at the center to say – this is what it is, this is what it isn'tWe don't need to make a hundred million dollars on a movie. We just need for that to be a great experience for people in the DAOIt's gonna be the most dangerous audience in the world. They're gonna green light [+ have rights to] their contentFilms could become more like startups + having equity in those startups could be beneficial for actorsIt's a film studio owned by the filmmakers and the fansWhen you join a DAO, th...
2022-08-1557 min
MadhouseCreating value for others with Ross DrakeIn this episode of the madhouse, we had a lovely conversation we had with Ross Drakes a brand consultant and founder and creative director of Nice works that are based in South Africa who believes in the power of great authentic stories and loves to help brands and businesses connect with their intended audience to maximize value.
Check out the work they're doing at Nice work: https://www.nicework.in/
Check out Ross's personal website: https://rossdrakes.com/
2022-08-1250 min
One More QuestionWhy brands, designers, and creators need to get into Web3 NOW | Josh RosenthalHighlights from the conversationYou're used to thinking of technology as the value creator, but it's actually brands, studios, and agenciesYour cost of failure is small. And the only way to get asymmetric gains is to participate earlyYou can call them NFTs, but they’re actually strong property rights of ownership for physical and synthetic assetsNow, the value is in the community, the content, the brand, the associationTransformative revolutions always start with finance. Cause that's where the value is. Then move into art and identity 'cause you're establishing values and coordinationIt gives you greater specificity to do product de...
2022-08-0152 min
One More QuestionHow Web3 can benefit from Web2 thinking – Lubo SmidHighlights from the conversationFor the majority of the people right now, there is just not a fast way to enter the tokenised worldIt doesn't matter whether you are in the app store or whether you have a web-based game, you need to work on the marketing strategy regardlessProjects are getting a lot of traction for no reason – just because of the hypeWe are very early and there are a lot of opportunities. So I definitely think that the bar right now [is] very, very low...if there is any bar at this pointIt's a wild west, but I...
2022-07-1842 min
One More QuestionHow Huxley pushed against NFT trends and won – Ben MauroHighlights from the conversation:A graphic novel [is] one of the few ways a single creator can create the entire productYou go to a meeting and they're just like "Cool art, kid – but what does this look like as a movie?"Once NFTs + Web3 happened. It was just like, well, maybe this is a more interesting way to launch a product?You can't one-to-one sell a product like you would in Web2, you have to create some kind of interesting gamificationI feel like a lot of stuff in...
2022-06-2242 min
One More QuestionLuke Woodhouse: How to build a brand using one ideaHighlights from the conversationThe concept is the most important thing, because that's really what paints a picture in people's headsWe're always asking how can we exaggerate that idea? How can we make it really, really clear with every element?If you filter yourself, you run the risk of blending in with everyone elseIf you can use storytelling to bring those ideas to life in people's minds, then you don't need to convince them because they'll inherently understand itWe look for people who are ambitious and naturally want to create brave work. We also, um, create an environment...
2022-05-3036 min
Small Business FocusSmall Business FocusGuest: Ross Drakes | Host of One More Question podcast by NiceworkSee omnystudio.com/listener for privacy information.
2022-04-2814 min
One More QuestionMichael Bierut: Should we be sceptical of brands?Highlights from the conversationMy lack of conviction about branding may be [because] everything is being presented as a brand nowadaysBranding was this shorthand for authorityDesigners are taught form follows function. What really makes design contribute to culture are those 'other things' that come into playBrands provide visual and experiential cues that help us work through a complicated environmentMy [interest] in the subject matter has a direct relationship to how good the work for it isEverything is being presented as a brand nowadays More about Michael BierutMichael Bierut has worked as a g...
2022-04-0449 min
One More QuestionJessie McGuire: What are the limits of branding?Highlights from the conversationWe have to be doing work that is going to change the world around usThe boundaries of branding are absolutely limitless. What's not limitless are designersAs designers, we cannot continue to think about the planet as a completely replenishable resourceWe have the opportunity to show what we support through what we buyAt the end of the day, maybe you just are selling chocolate. You don't have to make it be about some larger societal issueIf we're saying that the design industry needs to change, we have to start making those moves ourselves
2022-03-0749 min
One More QuestionLiza Enebeis: How Studio Dumbar creates brands that are Pure, Simple, + PowerfulHighlights from the conversationOne thing with simplicity is to not confuse it with minimalism. Simplicity is about focus and really defining your purposeIf you don't come together as a collective, sometimes you'll never be seenPurity is really important. It's where we try to get to the essence of a brandGreat design doesn't mean good results. It's really the power of everyone togetherMotion really brings the work to lifeEven then the smallest move can really define the personality of a brand More about Liza Liza is Partner and Creative Director at Studio Dumbar....
2022-01-1848 min
One More QuestionRasmus Wängelin: Spotify – Global campaigns with local nuance (+ the story of Spotify Wrapped)Highlights from the conversationI think Wrapped is a magical project because it's one of the only marketing projects where you have millions of people sharing their own experience of the year through the share cardStart with guiding principles – What does your brand stand for? What are you trying to do? How does that come to life?That's part of the magic of Wrapped – you release it to the world and then it just kind of takes its own life.We have this lens where we don't really talk about Spotify. We don't say ‘we're great, we have millio...
2021-12-0147 min
One More QuestionStuart Watson: The Premier League rebrand + what's wrong with the design industryHighlights from the conversation:Then you become a trusted advisor or partner who has got their back rather than a gun for hireWhen we, as an industry, get it right we add unbelievable value to the bottom line of a businessI definitely think there's gotta be a smarter way to be compensated for the work that we doBut the minute something's asked for free, then they have all the power and we’re subservient to them. It's not healthyI don't think anyone feels that pitching is valid or valuable or adds anythingGreat work, in my opinion, comes from tr...
2021-11-0847 min
One More QuestionNatasha Jen: People vs. Design – how to ensure great brands survive handoverHighlights from the conversation:Since it's a living organism, a brand can behave really well if it's managed well. But it can also misbehave. There's also no such thing as a perfect brandIn the industry, we hand out brand manuals and they're sometimes treated as the Bible that the in-house design team has to conform to, but I actually don't see style guide that way – I see style guide as parameters[On research] What I want to do is get down to the very bottom of it. What is this thing? What is this subject? What is this to...
2021-10-2046 min
One More QuestionAna Andjelic: Brands are not just economic entities, they're also social + cultural entitiesHighlights from the conversation:If you build upon communities that have organically been created, the chances of success are much higherPeople are not buying products, people are buying stories[Brands] not just an economic entity, [they’re] a social entity or cultural entityThe most successful brands piggyback on their existing communitiesIf you're not part of someone else's story, then you're in troubleCollaborations are not brand extensions. It's a big mistake to treat them as such More about Ana AndjelicNamed one of the World's Most Influential CMOs by Forbes, Ana Andjelic is the Chi...
2021-09-2743 min
One More QuestionDJ Stout: Logos are overratedHighlights from the conversationI'm always encouraging my clients to brag in a good way.A logo is just a mark and some of the best-known brands in the world have really crappy logosAs far as trying to build a brand or a personality, that's memorable. It always comes from a unique place. And usually it comes from a smaller place[A logo] is just a symbol. A symbol only has meaning once you do all the other things around it that communicate that brandYou need to embrace who you are. Be true to who you are and...
2021-09-1341 min
One More QuestionJudge Edwin Cameron: South Africa's Constitutional Court – actually using values to build a brandHighlights from the conversationAny public institution has a brand and is a brandThe Constitution has a lavish and generous set of values...but it comes down to the promise of human dignityIt doesn't matter if you've got this amazing message and amazing marketing collateral – if you don't actually do the thing that you said you would do, it all failsOne shouldn't over mythologize the element of public participationIt doesn't matter about its provenance, the fact is that it was an evocative and moving charter on the part of those struggling against ApartheidThe question is what was produced? Wh...
2021-08-3042 min
#PirateBroadcastCatch Ross Drakes on the #PirateBroadcast™Ross founded Nicework, a branding company, 15 years ago to create a brand people care about. With work ranging from global companies like Nike through to award winning cocktail bars, Ross spends his time teaching business' and their leaders the secrets to building brands people care about and the strategies that support that because the world really doesn't need another boring brand.Connect with Rosshttps://www.nicework.in/business-growthhttps://rossdrakes.com/speaking/https://www.linkedin.com/in/rossdrakes/Connect with Russhttps://russjohns.com/https://thepiratesyndicate.com/https://nextstepnext...
2021-08-2535 min
One More QuestionChris Do: What Marvel Comics and Star Trek can teach us about brand buildingHighlights from the conversation:In the comic book world, there are thousands of characters but only a handful rise above. My theory is they've done a better job of telling their story. We can identify with them.Great characters have a strong story. Their strengths and their weaknesses are almost mirror opposites of each other.Perfect is boring. Perfect is inauthentic. Perfect is unrelatablePeople do not fall in love with corporations. They fall in love with personalityOur purpose in life is to find our true voice and be comfortable with thatWhen you have your story, you have to...
2021-08-1847 min
One More QuestionMatteo Bologna: The secret differentiator - Why your brand should own a typefaceHighlights from the conversation:A brand is an organism composed of hundreds of elements, logos, copywriting, photography, colours, and of course, typographyBig companies spend millions of dollars on their fucking brand. Why can't they spend a little bit more money to make sure they have a font that is recognisable?They don't even have to say anything. They just have to put type on a page and people would immediately recognise the brand It's very difficult to maintain what's good about the brandThey're rooted in this idea of being digital-friendly but they're falling in line with everybody elseIf y...
2021-08-0649 min
One More QuestionMarina Willer: Why brands like Rolls Royce + Tate are built to lastHighlights from the conversation:You collect ideas by looking around the world and doing things, and all of those things form a vocabulary of ideas that you then come to useI always try and encourage young designers to not just look at design – to look wide and experience wideThings lead to other things. The more you collect ideas, the more you will have opportunities to make them happenIt's important that we create systems that are open and easy to flex to accommodate audiences as they participate in what you've createdWe shouldn't just do ‘adaptable’ for the sake of it, we...
2021-07-2147 min
One More QuestionJack Butcher: Visualize Value – a $1M brand in 18 monthsHighlights from the conversation:Your brand is this decentralised thing that essentially exists in other people's heads. It’s this thing that you're building in other people's mindsWhere you really start to feel the compound effect of brand [is] 12-18 months down the lineIt really does take a long time to win that battle of attention and fire off the sequence of neurons when someone sees your work. We underestimate how long it takes to get there. But we also underestimate what it's worth when you pass that thresholdThe only way to maintain the edge, long term, is ju...
2021-07-0844 min
One More QuestionRejane Dal Bello: Design is capitalism but it can be moreHighlights from the conversation[On rebranding] You don't change from one day to the other. But I do think that makes a wave of different thinkingIt means something. They work their asses off for a purpose, and that logo signifies the purpose.We tend to pretend that a brand needs to portray something more positive than it is, and I think, No – beauty is honestyDesign is about goods and about capitalism, there is no doubt about that[On doing what’s best for a brand] People change, but the company stays. So it's not about your personal tasteDesign [has...
2021-06-2450 min
One More QuestionLeland Maschmeyer: Lessons from Chobani - How to revolutionise a brand in 4 yearsHighlights from the conversationWhen you're on the client side there are so many priorities to handle other than brand buildingIt's about encouraging a culture of not just being on repetition, but a culture that is about making things better and making things happenThe important thing is to know that a lot of people on the client side aren't brand buildersYou just hope that senior leadership has enough vision, communication ability and consistency in the narrative that they're telling that everyone in the company starts thinking with a holistic mindAs a business owner, he's like, I can't do...
2021-06-0254 min
One More QuestionBrent Couchman: How to create great work for clients like FacebookHighlights from the conversationThe most successful relationships we have are the ones where the internal team have done the work to prime the key decision makers with what to expectThat's where balance is really crucial – we can support them and give them all the ammo needed. But at the end of the day [we need] their expertise for those crucial conversationsAs there's more access to design, [maybe] not designing is going to be differentiatedSome people just want to be part of some of the conversations along the way Part of it is figuring it out along the way...
2021-05-2046 min
One More QuestionFinnian Kelly: Build a movement – something bigger than a brandHighlights from the conversation:We all have the same time in the day, but some people get exponential resultsYou can go on a completely different path and you can define what 'winning' isWe believe if we stop being self-critical, we're just gonna become a sloth...which is a complete lieGreat communities are not actually focused on communities, they're focused on a missionA lot of people get so focused on their benefits and features [of] their product, they forget that what people want to do is feel a particular wayPeople remember moments – life is a bunch of moments. What we...
2021-05-051h 00
One More QuestionAlex Center: Vitamin Water – The $4.1 billion brand that changed the beverage gameHighlights from the conversationThey're not gonna care, and they shouldn't, because they don't need more thingsIf you play it safe and you go the easy route it falls on deaf earsIt's about the people that do it. We want to be in the right relationships with the right people. The product and all that other stuff are important, but great people build great brands and great companies, and I think that's where it starts.I think it takes courage to be presented with four potential brand identities in a first client presentation and take the one that's...
2021-04-1446 min
One More QuestionKarin Fyhrie: The lost art of connecting with your customersHighlights from the conversation:We have to give a shit. And our employees have to give a shit about the things we give a shit aboutAny great brand is a convergence of both functional and emotional componentsWhen everybody's going heavily into their data, it leaves space for a really good storyYou’re not for all. Generalisation isn't doing anybody any favoursBe super specific about what's important to you and who you serve, because that can be a gamechangerI drive a lot of motivation from what I want to change, what I'm frustrated with, or angry atMore ab...
2021-03-3145 min
One More QuestionDavid Blyth: The key to building a challenger brandHighlights from the conversation:Just like brands and companies, people need to have the right mindset about what could be rather than a preservation mindset or a victim mindsetTo think less about resources and more about being resourceful is the kind of change we need to make in our heads.What does the world need right now? it needs more fresh, entrepreneurial thinkers who are willing to turn things upside down and change the status quoThe people in a company are more brand builders than anything else you doRather carve out deeper, more meaningful relationships with people who...
2021-03-1747 min
One More QuestionBlake Howard: Matchstic – The value of design in building better businessesHighlights from the conversation:A rebrand doesn't have to be extreme. It could be the right decision to just modernise or refreshWe want to give up and coming businesses a fighting chanceNo one cared about them. They were visual spam all over the city, no one engaged with them. The whole point of them was to inform the public, but no one caredBrand identity really can just attract people in that front door. A lot of those small or mid-sized growing organisations lack thatA lot of organisations can't see the obvious right in front of them. And creatives...
2021-02-2545 min
One More QuestionAaron Draplin: Draplin Design Co. – Having fun and helping underdogs winHighlights from the conversation:I like the idea that a couple moves from me help fuck with the people who had 100 moves to makeMan, I'm just going to have fun with this. I'm not going to worry about what is and isn't the right thing to you know, to get me into the cool room. I'm just gonna do itIf you're just starting out, it's about knowing how to play the deck of cards, when to play them, how to enjoy them, and how to make this stuff funYou look at a brand, you want to trust it...
2021-02-111h 04
The Jeff Large PodcastRoss Drakes | Achieve Sustainable Growth with Branding, Positioning and MessagingReclaim your brand. Ross Drakes, co-founder of Nicework, shares the steps you can take to create sustainable growth for your company and brand.
2021-01-2700 min
One More QuestionCarey Smith: Big Ass Fans — The case for really listening to your customersHighlights from the conversation:You're lucky if you find a name or concept that upsets a certain number of peopleWe did a lot of work to ensure that our customers thought that we hung the moon. And the advantage of that [was] our fans sold for twice what anybody else's didWe talked to every single customer that we had — 10s of thousands of people over a period of years — to see how we could make the experience betterThe product is almost secondary to the experience. The product is your ticket to entry. The experience of receiving the product, buyi...
2021-01-2745 min
One More QuestionBen Crick: Craft at scaleHighlights from the conversation:"Design is not what we make. Design is what we make possible for others.""Craft is just consideration of every detail. And scale is often about finding efficiencies. And those two notions are kind of at odds with each other.""Craft at scale is the same as craft anywhere else. It's just trying to bring intentionality and consideration to every decision.""We feel the tension between good business and good design constantly. Good design is so often a factor of time.""It's critical to have...
2021-01-1349 min
One More QuestionAdam Morgan: What Tom Ford, Nike, and monsters can teach us about brand buildingHighlights from the conversation:Most of my clients didn't embrace collaboration in a deep way, there was shallow collaboration. But that wasn't really about genuine collaboration.Working with your competitors is going to get you there faster,Brand owners have misunderstood the degree to which people care or don't care about themThat ambition is too important for me to suppress. I need to step back and reconsider how I'm going to deliver that ambition under that constraintConstraints seem to spur them on. They're more open to braver...
2020-12-0943 min
One More QuestionScott English: No BS — How an agency of two helped RXBar sell for $600mHighlights from the conversation:David Ogilvy had lamented that if advertising agencies were a dairy farm, you had more milkers than you had cows.We were removed from the people who were most invested in the brands that we servedI was shocked at how great the product was and equally sad about how poorly it was being presentedSo even they themselves didn't come in to make shit up. They just defined what was already there, and focused on itIn a completely transparent electronic world where everybody's...
2020-11-2550 min
Content Marketing MasteryHow to integrate purpose into your company👉 As the leader of your company you have to speak about the purpose all the time
👉 Hire people who fit your purpose
👉 Monday stand up: Every Monday one of the team members does a presentation on one of the values and what it means to him/her
👉 It needs to be behavior on a daily basis
You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: http...
2020-11-1703 minContent Marketing MasteryHow Elon Musk uses purpose👉 Imagine a car charging once a month
👉 It feels like magic when he sells the dream
👉 What is the feeling the one thing that you want to transform into the minds of your audience?
You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmento...
2020-11-1605 minContent Marketing MasteryHow to integrate purpose into my content strategy?👉 Encourage others to be a better version of them
👉 Communicate you’re why and your passion
👉 Tackle a bigger topic
You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
2020-11-1504 minContent Marketing MasteryHow finding your purpose can change your business👉 Better positioning your business
👉 Stop talking about what! And more about your why
You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content like this 😁
#purpose #entrepreneur #passion #faith #goals #success...
2020-11-1405 minContent Marketing MasteryHow to create content with purpose?👉 Speak about the difference that you make in the lives of people
👉 Each one of your reasons to believe can become your content plan
You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a free consultation here: https://www.contentmentoring.com/book-online
Got value, please 👍
🧑🤝🧑 Let's connect to see more content...
2020-11-1303 minContent Marketing MasteryWhy purpose creates momentum and sustainable growth for your business👉 Instead of thinking in terms of target audience think about really changing the lives of your audience in a positive way
👉 When you communicate your purpose and the difference that it makes
👉 Honestly help people they will speak more often about it
You can get more information about Ross Drakes and Nicework here: https://www.nicework.in/
🎯 Link to the interview in the comments, search Content Marketing Mastery on your favorite podcast app or go to my website: https://www.contentmentoring.com/ Do you need support with your content marketing strategy? You can book a f...
2020-11-1203 min
One More QuestionFredrik Öst: If no one hates it, no one loves it. Make enemiesHighlights from the conversation:I think that everything is a remix of something else. So we love to see when other agencies are similar to us because it only means that there are more people believing. So they come to us with a brief — we always rewrite it. Most of the time, we make them realise that what you think you need is not what you need, or maybe that comes in stage three.Companies love data these days. It's always like — Oh, it's gonna tell us the truth. But look at your marri...
2020-11-1147 minContent Marketing MasteryHow to create purpose-driven content and grow your business! Interview with Ross Drakes☝️☝️ In my podcast Content Marketing Mastery, we spoke about the following topics and questions☝️☝️
Why is a purpose-driven business relevant for entrepreneurs?
👉 Why purpose creates momentum and sustainable growth for your business
👉 How finding your purpose can change your business
👉 How to integrate purpose into my content strategy?
👉 How Elon Musk uses purpose
👉 How to create content with purpose?
👉 What advice would you give entrepreneurs to find their purpose?
👉 How to integrate purpose into your company
👉 Purpose as an advantage for smaller companies
You can get more informa...
2020-11-111h 02
One More QuestionMatt Brownell: It's not a branding job when it's part of your DNAHighlights from the episode:Their Head of Brand position didn't exist. And in fact, there was no brand team, Yoco, in the startup phase that they were at, and in many respects, we're still at, the mentality is usually growth hacking, it's performance marketingThe core job of a brand team is to build a really strong competitive moat around yourself. So that if competitors do come in with a really low price product, or some fantastic promotion, or some campaign, you're not going to feel the effects of that. There was a r...
2020-10-2846 min
One More QuestionBruce Mau: How we can design a better futureHighlights from the conversation:My concern is not the big brands, it's the numbered companies. It's the invisible number of companies that are dumping chemicals into our water because we've never heard of them, we can't control themWhat you say is inconsequential. The real story you're telling your people and the world is your action.But today, everything is transparent. We've gone from an opaque world to a transparent world, that transparency means that everything you're doing is part of your story.Often the cumulative impact is so staggering that...
2020-10-1450 min
One More QuestionSizakele Marutlulle: Business — it's not about buying the latest BentleyHighlights from the conversation:Purpose defines what you do when nobody's looking. Unfortunately, we're seeing a lot of posturing and gesturingWhat I've seen in the last three years is an obsession with the startup culture. On the other end of the pendulum, you've got an obsession with people who can now globalise and take their brands beyond national boundaries, but there's this missing middle. The narrative of business is growth, you know — you need to keep growing. And I think there's a very interesting conversation that I've started to hear of people goi...
2020-09-1045 min
One More QuestionTom Fels: The business of the future is Purpose-drivenMore about Tom An evangelist for conscious business, Tom Fels is the Founder and CEO of Animarem, an advisory focused on transforming business as a force for good, and the regional representative of the global B Corp movement in Southern Africa.Tom’s journey to purpose saw him guiding the world's top brands to growth as communication group Publicis Machine‘s Group Managing Director, supporting digital transformation as CEO of Nurun - the Publicis specialist technology agency – and then embarking on a role as CEO: Hospitality at the world-leading conservation tourism business, Singita.Tom is...
2020-08-2044 min
One More QuestionTshepo Mohlala — TSHEPO Jeans: Building a conscious company from the ground upHighlights from the conversation:I realised that if you want to touch people, just tell them a story and they will never forget youIt's easy for me to be in a business where I sell jeans and it's all about money-making. But when you have a big idea, a bigger purpose that's what keeps us going, that's what builds companies that's what builds big brandsWe had to upskill them. So we collaborated with a school in Amsterdam. I went to learn how to make a pair of jeans, brought the master tailor and the co-founder into the space...
2020-08-0734 min
One More QuestionAdama Sanneh — How the Moleskine Foundation uses creativity for social changeHighlights from the conversation:The foundation itself is a product of this process. This started a long time ago, and now we took the shape of an institution to really push this forward and really think about creativity as a tool to build our collective futureIt's important to create initiatives that are able to establish a basic level of knowledge that young people can have access to in order to really build their own creativity and build their own worldWhen you look at something like that [Wikipedia], you just realise that sometimes an open-source technological tool tends to...
2020-07-2245 min
One More QuestionLwando Xaso — A purpose-led blueprint: The Constitutional CourtHighlights from the conversation:Sometimes, I think people forget that what happens to us in the workplace really has far-reaching consequencesI don't believe in safe spaces. I believe in brave spaces where people can be brave and say what it is that they've been through.[On the Constitutional Court] I worked in an environment where there was a concerted effort to live up to South Africa's highest ideals. It wasn't perfect, but just the striving of it made me have the highest standards.Arriving to the office and seeing the...
2020-07-0949 min
One More QuestionPierre du Plessis — Nobody wants to join your stupid corporate storyHighlights from the conversation:It's these little rituals in organisations that can often create a culture, and culture can often drive the behaviour and the success or failure of an organisation.The more shared meaning you build an organisation, the stronger your culture is.One of the most important things you can do is become part of somebody else's story.That's one of my big pet peeves with organisations — they keep trying to get customers to join their story.If you don't have a safe space where you can mu...
2020-06-1839 min
One More QuestionBrad Shorkend and Andy Golding - Rethinking how we workHighlights from the conversation:We've got such an unbelievable opportunity to define workplace 2.0.Our ways of working were an evolution from when we were factory workers.We are naturally diabolical at our communication. Despite our best intentions, it's one of the muscles of culture that every single organisation needs to focus on building.If you needed everybody in the same room at the same time for that to work, there are bigger questions that you should be asking.While the world is spinning out of control, being able to...
2020-05-2531 min
One More QuestionHelen Nicholson - Building better businesses through purposeHighlights from this episodeIf I had sat down when I was 22 and actually retraced the steps of my life up until that point, there were clues along the way. I was Debating Captain at school, Alice in Wonderland in the school play, I used to read at church when I was little. So I was always in plays and drama, and I was talking a lot.I think that you are put on this earth to fulfil your purpose. And I think you have an obligation as a person to find out what it...
2020-05-1237 min
One More QuestionErik Kruger - Make your best decisions todayMore about ErikInternational Speaker | Specialist Team Coach | AuthorErik has a Bachelor of Science Degree in Physiotherapy from the University of the Witwatersrand as well as a Postgraduate Diploma in Management and a Master’s Degree in Business and Executive Coaching, both from Wits Business School.Keynote Speaker Erik shares insights, stories, and research with audiences across the world on how to increase personal and team effectiveness.While his addresses are bespoke and carefully crafted according to the requirements of the target audience, his two most popular are “Seven...
2020-04-2938 min
One More QuestionConor Neill - Choose to be purposefulAs an entrepreneur, Conor has founded 5 companies and built the third largest fleet of private jets in Spain. But it wasn’t always smooth sailing — in 2009, Conor stared some of his biggest fears in the face — not having money to pay bills and going through a divorce, among others. Through his experience and lecturing and speaking on leadership, Conor brings a wealth of experience and knowledge to this episode of the podcast.Conor is a sought-after keynote speaker on Leadership. He teaches Leadership Communications at IESE Business School and is the President of Vistage in Spain, part of the...
2020-04-0642 min
One More QuestionBrad Shorkend and Andy Golding - Creating a sense of belonging at workMore about Andy Andy Golding is an employee experience specialist and co-founder of Still Human. Her primary focus and area of impact is businesses relevance in a rapidly changing world. To achieve this she works with companies to craft and build cultures that are always innovation ready as well as designing employee experience to ensure that people are being switched on and grown. She assists companies and leaders in businesses across diverse sectors from start-ups to established, century-old organisations to become places where the best talent wants to work, chooses to come to and where they thrive.
2020-02-1942 min
One More QuestionBrad Shorkend and Andy Golding - Work Shouldn’t Suck!More about Andy Andy Golding is an employee experience specialist and co-founder of Still Human. Her primary focus and area of impact is businesses relevance in a rapidly changing world. To achieve this she works with companies to craft and build cultures that are always innovation ready as well as designing employee experience to ensure that people are being switched on and grown. She assists companies and leaders in businesses across diverse sectors from start-ups to established, century-old organisations to become places where the best talent wants to work, chooses to come to and where they thrive.
2020-02-0445 min
One More QuestionLouis Janse van Rensburg - The value in knowing your True NorthMore about Louis Janse van RensburgLouis Janse van Rensburg is the CEO at Glengarry Capital, Founder of WonderClass, and a partner in Heavy Chef and the Chairman of the Heavy Chef Foundation. He is fascinated by the evolution of learning and its impact on helping humans flourish.Louis is also a Phd researcher on the future of learning and most recently spearheaded the launch of South Africa's largest study ever conducted on the learning habits of entrepreneurs. Creative, optimistic and pragmatic, Louis weaves storytelling with empirical data to challenge us to reimagine the way...
2020-01-1539 min
One More QuestionKevin and Bailey - How to build a community: CareHighlights - Defining a community: 02:07 The importance of finding what moves people: 06:28Lego, and how Lego Ideas came to be: 14:02Being able to give up some control of your brand: 16:49Obtaining new customers vs. making the most existing client bases: 23:55Being a good community partner: 25:40Providing structure as a way to support a community: 31:15Twitch, and how they’ve helped their community grow: 32:38More about Kevin and BaileyKevin Huynh and Bailey Richardson are founding partners of People & Company. Thei...
2019-12-0446 min
One More QuestionFran Luckin - The New AgencyMore about Fran Fran Luckin is the Chief Creative Officer of Grey Africa and a member of the ten-person Grey Global Creative Board.Fran started out as an apprentice copywriter at the Jupiter Drawing Room following an interview in which she managed to distract CEO Graham Warsop’s attention away from her dismal portfolio by talking about books. She became a creative director at TBWA/Hunt Lascaris and continued in this position at Ogilvy Johannesburg, where she was made ECD in 2008. In 2013 she went full-digital and joined Quirk Johannesburg (now Mirum) as ECD. There she lea...
2019-11-2145 min
One More QuestionUno De Waal - Brand Credibility - To Build or to Rent?More about Uno Uno de Waal is owner and publisher of Between 10 and 5, South Africa's largest online creative showcase. He is also the recipient of the British Council Young Creative Entrepreneur award, has been included in the Destiny Man Power of 40 and GQ's Coolest Guys Under 35.10and5 is the winner of the African Blogger Awards: Arts and Culture, Gold Pixel Winner for specialist publisher at the Bookmark Awards and is listed as one of the 15 most influential blogs in South Africa. The sub-agency of 10and5, 5TUDIO, has worked on brands like Estee Lauder, Nike, Adidas, M...
2019-10-0252 min
One More QuestionMike Stopforth - Bonus Episode: Social Media and CreativityA little bit more about Mike Mike Stopforth is an entrepreneur, writer and speaker. He is particularly passionate about transformational leadership and organisational change, and enjoys helping fellow business owners, executive teams and CEOs get the best out of their people, especially in the midst of rapid political, environmental and socio-economic change. In this line of work he is often invited to offer business commentary for industry publications, on TV and on radio.In 2006, after a short and colourful career in sales (that included peddling welding machines and earth-moving machinery spares), he took the entrepreneurial p...
2019-09-1829 min
One More QuestionMike Stopforth - Back to honesty, value and impactMore about Mike
Mike Stopforth is an entrepreneur, writer and speaker. He is particularly passionate about transformational leadership and organisational change, and enjoys helping fellow business owners, executive teams and CEOs get the best out of their people, especially in the midst of rapid political, environmental and socio-economic change. In this line of work he is often invited to offer business commentary for industry publications, on TV and on radio.
In 2006, after a short and colourful career in sales (that included peddling welding machines and earth-moving machinery spares), he took the entrepreneurial plunge and started...
2019-09-1051 min
One More QuestionYossi Hasson - Use your values to thrive in a decentralised world**More about Yossi **
Yossi Hasson is a South African Entrepreneur turned VC.
After co-founding and later selling his stake in, SYNAQ, a leading cloud email service provider, Yossi launched and ran the Techstars FinTech accelerator program with Barclays as partner. The program was based in Cape Town and chose 10 promising FinTech start-ups from around the world for seed investment, mentorship, office space, and training. It was also Techstars’ first Accelerator program on the African continent.
Since May 2018, Yossi has been the Managing Director of Alchemist Blockchain Techstars Accelerator, launching Techstars first dedicated Blockchain Ac...
2019-08-1442 min
One More QuestionJeff Large - You don't need a podcastMore about Jeff
Jeff Large is a podcast producer and strategist. He founded and runs Come Alive Creative, a podcast production company that helps brands and businesses produce their own podcasts.
Come Alive Creative can help with everything from strategy to professional production, syndication, and thorough promotion of your podcast without any hassle.
Owing to his natural curiosity, Jeff spends most days questioning and learning. He likes managing projects, making the complicated understandable, and repurposing content for maximum efficiency.
Find Jeff and his work, here:
Jeff Large
Website
2019-07-3141 min
One More QuestionDonovan Goliath - Marketing is tactical. Comedy is brand building.More about Donovan
Donovan Goliath is a comedian, co-owner of the Melville Comedy Club and the award-winning entertainment brand, GOLIATH AND GOLIATH.
He is most recognisable for the role he had as the host of The Real Goboza, which is one of South Africa’s most watched television shows, and is also an expert in delivering master classes on marketing, design and creativity.
Funny enough, Donovan is a Caucasian-looking, coloured guy from Mthatha in the Eastern Cape who speaks fluent isiXhosa, giving ‘diversity’ a whole new meaning.
What’s significant about him is t...
2019-07-1648 min
One More QuestionBrent Spilkin - Big agencies, dark alleys, and what it’s going to take to make it out the other side.More about Spillly
Brent Spilkin (Spillly) is a business coach, founder of What The Freelance and BBBRAP, a movement starter, and former MD. He describes himself as a terrible business coach and a terrible management consultant but an amazing hybrid of both.
Spillly has helped some of the most creative minds in agencies and tech solve their problems by delivering practical and accountable advice, guiding them toward efficiency and profitability.
Find Spillly and his work, here:
Growing Pains Business Coaching
[Website] - (http://www.growingpains.biz/)
[Facebook] - (https://www...
2019-07-0246 min
One More QuestionCarly Ayres - Great work comes from honesty and commitment to processMore about Carly
Carly Ayres is a writer and creative director based in New York. Up until recently, she was a partner and co-founder at HAWRAF, an interactive design and technology design studio that worked to engage people in new & interesting ways. From sound-reactive identities to mirrored selfie posters, HAWRAF worked to help brands have better conversations. Prior to HAWRAF, Carly worked humanizing AI and evolving the Google logo in Google’s Creative Lab. She’s given voices to Fortune 500 companies & chatbots alike and writes on design, as well as a slew of other things.
HAWR...
2019-06-0443 min
One More QuestionNick Argyros - Do humans prefer to talk to machines?In this world of content marketing and automation, are consumers happy to talk to robots and to get an auto-generic service or do people still prefer to use human interface?
Turns out that 60% of us like the smart Bot and about 40% of us like interfacing with humans, according to Nick Argyros. Could this be a generational thing?
In Episode #4 of One More Question our self-learning podcast, our Founder, Ross Drakes gets into some risky ideas about robots, the pros and cons of smart machine learning and AI technology that could help your brand grow or...
2019-05-2144 min
One More QuestionSizakele Marutlulle - Intersectional Brand Building? It is a thing.What is Intersectional Brand Building?
How do you shift the culture of a brand to an authentic position of care and place of relevance in society while building relationships with consumers, that matters?
There are a few epic considerations actually. In Episode #3 of One More Question, a probing podcast by the people of Nicework, our founder, Ross Drakes dives into some deeply reflective concepts with Sizakele Marutlule, CEO and Founder of Marutlulle & Co, a Pan African strategy and ideas lab. They explore ideas around unfashionable care, culture change, conscious consumerism, deep leadership and why benching...
2019-05-0738 min
One More QuestionDion Chang - The Cesspit of Brand CommunicationMore about Dion Chang -
Dion Chang is a strategic thinker, keynote speaker, a walking ideas bank and professional
cage rattler. He is one of South Africa’s most respected trend analysts and founder of Flux
Trends, which takes the unique view of “trends as business strategy”.
Flux Trends specialises in identifying unexpected business opportunities within shifting trends,
and specifically the impact of disruptive technologies - across all industries - ensuring that
global trends have relevance when translated for African, and South African businesses.
Dion is passionate about assisting compan...
2019-04-0736 min
One More QuestionLoic Potjes - An offer no one can refuseAbout Loic Potjes
Managing Director, Disruptive Leap Loic has 15 years’ experience at the helm of corporations, and as a CEO, in Africa and Europe has managed turnarounds, market entries, mergers and acquisitions, driven exponential scaling, differentiated and disruptive changes successfully. An alumni of Singularity University, London Business School, Louvain School of Management and GIBS, Loic is a versatile multilingual creative maverick, intuitive strategist, with a solid track record in shaping organizations into their future selves. He is a regular speaker on CNBC and other media platforms. Loic is an engaged Young Presidents Organization (YPO) member, and serves on va...
2019-03-2440 min
#FutureCEOsThe Downgrade Business OpportunityIntelligent Africa™ — CliffCentral.com — Do you have a downgrade plan for your business? The #FutureCEOs team discuss this and more with Ross Drakes, Creative Director at NiceWork, and Grant Gavin, owner of RE/MAX Panache - both highly successful entrepreneurs and both actively engaged in making their businesses downgrade resistant. Listen to this conversation if you’re serious about business growth and entrepreneurship.
2017-06-2900 min