Shows
Meat Business Women podcastEpisode 4 : The Do's & Don'ts of Using AI in your CommsWhether we're ready or not - AI is already transforming our industry. Join Rebecca Morgan, Associate Director at Pinstone, as she examines AI through a communications lens.Drawing from her experience leading Pinstone's AI taskforce, Rebecca will share practical insights on integrating AI into your workflow with confidence and control. She'll showcase specific use cases for AI in communications, helping you balance opportunities with necessary safeguards.Watch the Masterclass back in full here.
2025-06-1353 min
Meet the FarmersNFU Conference Review, Steve Reed and Inheritance TaxThe NFU conference on 25th February saw 700 NFU members descend on London in a change to the usual Birmingham venue. The subject that dominated was predictably inheritance tax and feelings were high in the room when Secretary of State for Defra Steve Reed gave his speech. He announced lots of additional measures but it was inheritance tax that everyone was focussed on. In this episode we review the conference with beef and sheep farmer Rebecca Morgan who is also Chair of Ludlow NFU and is on the consultancy team for agri and rural PR and marketing agency Pinstone, and...
2025-03-0338 min
SAM&PAM's Book RadarDead in the Dirt Book Review: An AI Perspective on Emmy Ellis's ThrillerDead in the Dirt by Emmy Ellis, a gripping crime thriller, revised edition 2025 available on Amazon: https://amzn.to/4i4QeYY"Using our affiliate links helps support the content we create."Dive into a world of twists and suspense with DI Morgan Yeoman as he navigates the murky underbelly of Pinstone, where a killer lurks in the shadows. This thrilling first book in the Detective Morgan Yeoman series will have you on the edge of your seat as he investigates the murder of Delia Watson and uncovers dark secrets within Mulberry Lane's tight-knit community. With...
2025-02-2009 min
Bees' Knees Comms-CastThe role for R&D in sustainability communications with Sarah Bolt0:00:05 - Introduction and welcome to Sarah Bolt0:00:54 – Discussion on sustainability in the UK dairy sector0:02:04 - Barriers and obstacles to sustainability in dairy farming0:03:50 - Opportunities for sustainability in the dairy sector0:05:16 - Research on soils and carbon storage0:10:25 - Holistic dairy management and its connection to soil health0:14:11 - How Sarah Bolt's work supports farmers in responding to supply chain demands0:16:07 - Engaging the public on sustainability in food and farming
The Bees' Knees Comms-Cast is brought to you by Pinstone, a...
2024-08-0529 min
Bees' Knees Comms-CastNavigating authentic sustainability programmes with Caroline Mason0:04:25 - Discussion of changing mood of businesses thinking about sustainability0:10:40 - Example given of complexity in supply chains using deforestation0:17:12 - Discussion of greenwashing fears from companies investing in sustainability 0:23:16 - Discussion of what could prevent confidence in sustainability programs0:27:31 - Importance of authenticity and transparency in sustainability claims0:32:46 - Emphasis on importance of collaboration at all levels0:36:15 - Bringing discussion to importance of culture and people within workplaces0:39:41 - Final discussion on examples that have made big impacts
The Bees' Knees C...
2024-06-1332 min
Bees' Knees Comms-CastAdvancing sustainability through communication with Suez0:09:10 - Suez's vision and goals for sustainability leadership0:11:31 - Evolving business models towards circular economy principles0:15:51 - Changing approaches to communication and engagement0:20:05 - Addressing behaviour change in waste management 0:25:59 - The importance of data in decision making0:32:03 - Examples of successful reuse and repair initiatives0:34:17 - Impactful Doncaster contamination reduction campaign
The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award-winning PR and marketing agency specialising in food, farming and the environment. Speak to us if you want to e...
2024-04-3035 min
Bees' Knees Comms-CastTransforming Snacking: Ember's Sustainable JourneyEpisode timestamps: [00:01:30] Introduction to Harry Mayhew and the inspiration behind Ember Snacks[00:04:00] The significance of Ember's roots on the Suffolk family farm and its impact on the business’ mission[00:06:45] How Ember stands out with its no sugar, no sweeteners policy and its support for British agriculture[00:10:15] The challenges and milestones in Ember's journey to market presence and consumer trust[00:13:50] The role of sustainability in building customer loyalty and the importance of B Corp certification[00:17:25] Harry's vision for Ember's future in challenging traditional snacking habits and expanding its reach[00:20:40] Closing thoughts and where to find Ember SnacksLinks and...
2024-03-2524 min
Bees' Knees Comms-CastPreview - Bees' Knees Comms-CastYou might know our podcast previously as the Agri Food Comms-Cast but under our new look, we’ll be talking to inspirational guests behind brands and organisations that have a sustainability story to tell. Our common thread has evolved and this time around, it’s authentic sustainability storytelling and where organisations are making a difference, with their purpose being their north star! Get in touch to let us know what you think, get involved or suggest a speaker for future episodes.
The Bees' Knees Comms-Cast is brought to you by Pinstone, a B Corp award...
2024-03-2102 min
AHDB Food & FarmingHarvesting knowledge at Groundswell discussionsLast month, we hosted some speaker sessions at Groundswell covering topics on regenerative agriculture, crop rotation, perennial agriculture, genetic diversity of grains, and composting.
In this podcast, Jason Hendy, Knowledge Exchange Manager, AHDB, brings together a summary of each session, including interviews with the speakers.
Speakers
Day one - session one: Mind the Gap
John Pawsey, Mind the Gap session speaker at Groundswell
Alice Andrews, Cereals Rural
Jonathan Hodgson, Great Newsome Farm
James Standen, Director of Farms, Newcastle University Farms
Session two: Is perennial agriculture the future?
Stephen...
2023-07-2431 min
The MacVet PodcastEthos, pathos, logosHannah Lloyd is a director of Pinstone, an award-winning agri-food rural communications agency. Having grown up on a farm then marrying a farmer, she lives and breathes the agricultural industry and is motivated to help the sector overcome the PR challenges it is so often faced with.
In this episode, Hannah talks about:
the benefits of media training
how to get your message across effectively
the importance of being inquisitive to grow and develop
Listen in to discover Hannah's thoughts on communication, cows and coffee!
https://www.pinstone.co.uk
2023-06-0135 min
Rural Business FocusPublic Relations and Rural Business with Hannah LloydFind out more about Pinstone here. 1:03 Ben introduces today's show2:20 Hannah comes in2:45 Hannah talks about her background4:50 Hannah introduces Pinstone6:58 The Business Barn survey7:40 Hannah explains what we mean by public relations9:52 PR as 'the dark arts' - is that fair?12:40 Keeping up to date and knowledgeable14:45 Is rural PR any different?22:12 Consistency22:49 Pinstone's podcast - the agri-food comms cast25:39 The media and how PR and the media interact29:00 Hannah's tips for w...
2023-02-0735 min
Bees' Knees Comms-CastTaking cereals to retail - it can be done!The Agri Food Comms-Cast is back for episode 5 of season 4! This month our host, Catherine Linch, welcomes managing director of Glebe Farm Foods, Rebecca Rayner.
They are most famous in farming circles for taking a hardline stance against multinational Oatly who attempted to sue them over the name and branding of Glebe’s PureOaty oat milk. In this true ‘David and Goliath’ story, Rebecca offers the point of view of the family owned independent, which gained the support and trust of the consumer to not only win the case, but capitalise on the marketing opportunity to give immens...
2022-06-2419 min
Agri Food Comms-CastTaking cereals to retail - it can be done!The Agri Food Comms-Cast is back for episode 5 of season 4! This month our host, Catherine Linch, welcomes managing director of Glebe Farm Foods, Rebecca Rayner.
They are most famous in farming circles for taking a hardline stance against multinational Oatly who attempted to sue them over the name and branding of Glebe’s PureOaty oat milk. In this true ‘David and Goliath’ story, Rebecca offers the point of view of the family owned independent, which gained the support and trust of the consumer to not only win the case, but capitalise on the marketing opportunity to give immens...
2022-06-2419 minAgri Food Comms-CastTop tips for podcastingIn this month’s episode of the Agri Food Comms-Cast, we’re delving into the audio channel of podcasting; two years on from launching the Agri-Food Comms Cast.
Host Catherine Linch welcomes Johann Tasker, chief reporter at Farmers Weekly and co-host of the Farmers Weekly Podcast. Johann joins us to discuss how their podcast is structured and its range of focus, format, and frequency.
Alongside them is marketing director at The Chartered Institute of Marketing (CIM) and sustainable marketer Gemma Butler who is also host of the ‘Can Marketing Save the Planet?’ podcast, who explains the role...
2022-05-2729 min
Bees' Knees Comms-CastTop tips for podcastingIn this month’s episode of the Agri Food Comms-Cast, we’re delving into the audio channel of podcasting; two years on from launching the Agri-Food Comms Cast.
Host Catherine Linch welcomes Johann Tasker, chief reporter at Farmers Weekly and co-host of the Farmers Weekly Podcast. Johann joins us to discuss how their podcast is structured and its range of focus, format, and frequency.
Alongside them is marketing director at The Chartered Institute of Marketing (CIM) and sustainable marketer Gemma Butler who is also host of the ‘Can Marketing Save the Planet?’ podcast, who explains the role...
2022-05-2729 minAgri Food Comms-CastExploring business for people and planetThe Agri-Food Comms Cast was first broadcast on Earth Day 2022, and delves into the opportunity for businesses to engage more proactively with the environment.
In episode three, season four of the podcast, our host, Catherine Linch, is joined by founder of Sustainability Impact Agency, betternotstop, Hannah Cox, who is also a B-Corp Ambassador and B Leader.
They are joined in conversation with inspirational business woman Carmen O’Neal, founder of gin producers, 58 and Co, a Certified B Corporation.
The B Corporation Movement is a certification open to ‘for profit’ companies to undergo a rigoro...
2022-04-2228 min
Bees' Knees Comms-CastExploring business for people and planetThe Agri-Food Comms Cast was first broadcast on Earth Day 2022, and delves into the opportunity for businesses to engage more proactively with the environment.
In episode three, season four of the podcast, our host, Catherine Linch, is joined by founder of Sustainability Impact Agency, betternotstop, Hannah Cox, who is also a B-Corp Ambassador and B Leader.
They are joined in conversation with inspirational business woman Carmen O’Neal, founder of gin producers, 58 and Co, a Certified B Corporation.
The B Corporation Movement is a certification open to ‘for profit’ companies to undergo a rigoro...
2022-04-2228 min
Bees' Knees Comms-CastAHDB’s Shape the Future BallotThe Agri-Food Comms Cast delves into the value of ‘asking the audience’ and the approach behind the AHDB’s Shape the Future ballot.
In episode two of season four of the podcast, our host Catherine Linch is joined by Roseanne Thomas, Director of Communications at AHDB.
The Shape the Future ballot provides the opportunity for 100,000 farmers and growers in the UK to have their say and influence where funding is directed.
While knowing your audience and using market research is a staple for the comms industry, It’s the first time in its history...
2022-03-2527 minAgri Food Comms-CastAHDB’s Shape the Future BallotThe Agri-Food Comms Cast delves into the value of ‘asking the audience’ and the approach behind the AHDB’s Shape the Future ballot.
In episode two of season four of the podcast, our host Catherine Linch is joined by Roseanne Thomas, Director of Communications at AHDB.
The Shape the Future ballot provides the opportunity for 100,000 farmers and growers in the UK to have their say and influence where funding is directed.
While knowing your audience and using market research is a staple for the comms industry, It’s the first time in its history...
2022-03-2527 min
Bees' Knees Comms-CastBook vs social - conquering the town and country divideThe Agri-Food Comms Cast is back with a bang! In the first episode of season four, Catherine Linch delves into the role of different communication platforms, from the ultimate ‘long form’ book to the fast-paced world of social media. In particular, we explore how food and farming topics can present a challenging dialogue between town and country.
Our first guest, journalist, broadcaster, founder of Just Farmers Media Portal and Nuffield Farming Scholar, Anna Jones, joins Catherine to introduce her brand-new book ‘Divide: The Relationship Between Town and Country’.
With the current climate of polarised attitudes to food...
2022-02-2533 minAgri Food Comms-CastBook vs social - conquering the town and country divideThe Agri-Food Comms Cast is back with a bang! In the first episode of season four, Catherine Linch delves into the role of different communication platforms, from the ultimate ‘long form’ book to the fast-paced world of social media. In particular, we explore how food and farming topics can present a challenging dialogue between town and country.
Our first guest, journalist, broadcaster, founder of Just Farmers Media Portal and Nuffield Farming Scholar, Anna Jones, joins Catherine to introduce her brand-new book ‘Divide: The Relationship Between Town and Country’.
With the current climate of polarised attitudes to food...
2022-02-2533 min
Town Hall TattleEpisode 2: Politics reporters George Torr, Lucy Ashton, Molly Williams and Danielle Andrews discuss what's been going on inside the town halls of Sheffield, Rotherham, Barnsley and Doncaster.From clean air zones, to a row over Pinstone Street and an application for a five-story water tower conversion with a rooftop pool in Doncaster as well as much more on this edition of Town Hall Tattle.
2021-10-2724 min
Bees' Knees Comms-CastA career in ag: a special edition podcastA returning sense of normality has been highlighted with the kids heading back for a new school year. So, in keeping with the theme of new beginnings, this special episode of the Agri-Food Comms Cast explores the numerous routes to taking the leap into #AgCareers.
A career in agriculture can entail much more than working on a farm, with the #FarmToFork initiative demonstrating just that. There is a vast range of careers throughout the food supply chain with numerous industries supporting the farming sector such as science, finance, policy and, of course, communications!
Christine Tacon...
2021-09-3017 minAgri Food Comms-CastA career in ag: a special edition podcastA returning sense of normality has been highlighted with the kids heading back for a new school year. So, in keeping with the theme of new beginnings, this special episode of the Agri-Food Comms Cast explores the numerous routes to taking the leap into #AgCareers.
A career in agriculture can entail much more than working on a farm, with the #FarmToFork initiative demonstrating just that. There is a vast range of careers throughout the food supply chain with numerous industries supporting the farming sector such as science, finance, policy and, of course, communications!
Christine Tacon...
2021-09-3017 minTown Hall TattleEpisode 1: Dan Jarvis makes a decision, rows over Sheffield city centre, police resources in Doncaster and tackling ASB in Barnsley.Local Democracy Reporters George Torr, Lucy Ashton and Danielle Andrews are off and running with their podcast on all things South Yorkshire politics. A huge row over Pinstone Street closures rumble on, Doncaster mayor Ros Jones is at loggerheads with police chiefs and Barnsley plan to tackle town centre ASB with a dedicated funding pot.
2021-09-2939 min
Bees' Knees Comms-CastConveying complex information with impactEpisode seven considers the complex communication challenges that Henry Dimbleby was up against when piecing together his National Food Strategy. Catherine Linch is joined by two special guests for the final episode of season two of the Agri-Food Comms Cast to share their insight on this recently launched, comprehensive review.
Communicating information that requires extensive cross-sector knowledge and context can prove problematic and often runs the risk of losing your audiences’ interest. So how did Mr Dimbleby ensure his report was a success?
John Shropshire, chairman of G’s Marketing, was one of the farming repr...
2021-07-3021 min
Agri Food Comms-CastConveying complex information with impactEpisode seven considers the complex communication challenges that Henry Dimbleby was up against when piecing together his National Food Strategy. Catherine Linch is joined by two special guests for the final episode of season two of the Agri-Food Comms Cast to share their insight on this recently launched, comprehensive review.
Communicating information that requires extensive cross-sector knowledge and context can prove problematic and often runs the risk of losing your audiences’ interest. So how did Mr Dimbleby ensure his report was a success?
John Shropshire, chairman of G’s Marketing, was one of the farming repr...
2021-07-3021 min
Bees' Knees Comms-CastInfluencing consumer habits: the opportunity for responsible marketing in the food industryIn light of the nation’s growing obesity crisis and subsequent pressures on the health service, episode six of season two of the Agri-Food Comms Cast, explores the potential influence that the food industry could initiate by actively marketing healthier food choices.
This month, Catherine Linchis joined by food campaigner and crossbench member of the House of Lords, Baroness Rosie Boycott, and marketing guru and host of the US-based Gooder podcast, Diana Fryc.
Our guests discuss the challenges faced by natural 'straight from the farm' produce when competing against highly processed, cheaply produced food and dr...
2021-07-0228 min
Agri Food Comms-CastInfluencing consumer habits: the opportunity for responsible marketing in the food industryIn light of the nation’s growing obesity crisis and subsequent pressures on the health service, episode six of season two of the Agri-Food Comms Cast, explores the potential influence that the food industry could initiate by actively marketing healthier food choices.
This month, Catherine Linchis joined by food campaigner and crossbench member of the House of Lords, Baroness Rosie Boycott, and marketing guru and host of the US-based Gooder podcast, Diana Fryc.
Our guests discuss the challenges faced by natural 'straight from the farm' produce when competing against highly processed, cheaply produced food and dr...
2021-07-0228 min
Bees' Knees Comms-Cast#FarmingCAN: Connecting the public to the facts about farmingEpisode five of season two of the Agri Food Comms-Cast welcomes Farmers Guardian and Morrisons to delve into the new, consumer facing #FarmingCAN, a year-long marketing campaign. Creating conversations and strengthening the messages about what British farming can, and does, do for the public beyond producing food for the nation is the bold ambition.
Farmers Guardian’s marketing manager, Hannah Carrick, and head of news and business, Olivia Midgley, join Catherine Linchto discuss how they are structuring the campaign and leveraging the public’s appetite for farm stories that was demonstrated by their annual 24-hour social media blit...
2021-05-2822 minAgri Food Comms-Cast#FarmingCAN: Connecting the public to the facts about farmingEpisode five of season two of the Agri Food Comms-Cast welcomes Farmers Guardian and Morrisons to delve into the new, consumer facing #FarmingCAN, a year-long marketing campaign. Creating conversations and strengthening the messages about what British farming can, and does, do for the public beyond producing food for the nation is the bold ambition.
Farmers Guardian’s marketing manager, Hannah Carrick, and head of news and business, Olivia Midgley, join Catherine Linchto discuss how they are structuring the campaign and leveraging the public’s appetite for farm stories that was demonstrated by their annual 24-hour social media blit...
2021-05-2822 min
Bees' Knees Comms-CastChampioning British beefThe pressures currently facing the red meat sector globally are undeniable, making a strong case for the advocates of British beef production to take on the communications challenge with gusto.
We look at the issue as Great British Beef Week kicks off.
In the latest episode of the Agri-Food Comms Cast, Catherine Linch explores how this traditional sector is challenging some public’ perceptions and setting the record straight about the merits of British beef.
Jilly Greed, farmer and co-founder of Ladies in Beef, discusses this year’s Great British Beef Week (GBBW), a cele...
2021-04-2318 minAgri Food Comms-CastChampioning British beefThe pressures currently facing the red meat sector globally are undeniable, making a strong case for the advocates of British beef production to take on the communications challenge with gusto.
We look at the issue as Great British Beef Week kicks off.
In the latest episode of the Agri-Food Comms Cast, Catherine Linch explores how this traditional sector is challenging some public’ perceptions and setting the record straight about the merits of British beef.
Jilly Greed, farmer and co-founder of Ladies in Beef, discusses this year’s Great British Beef Week (GBBW), a cele...
2021-04-2318 min
Bees' Knees Comms-CastClubhouse or podcasts?In episode three of season two of the Agri-Food Comms Cast, Catherine Linch unpicks how businesses and communications professionals can best go about navigating through the ever-growing social media landscape.
Clubhouse, the new and exclusive social media app based on audio chat, is rapidly gaining traction. And with podcasts also increasing in popularity, where is time best spent and invested as a brand?
In conversation with Catherine Linch in this episode is:
· Alison Teare, marketing director, mentor, trainer and podcaster at Simply Marketing
· James Sopp, former BBC post-production specialist turned digital an...
2021-03-2642 minAgri Food Comms-CastClubhouse or podcasts?In episode three of season two of the Agri-Food Comms Cast, Catherine Linch unpicks how businesses and communications professionals can best go about navigating through the ever-growing social media landscape.
Clubhouse, the new and exclusive social media app based on audio chat, is rapidly gaining traction. And with podcasts also increasing in popularity, where is time best spent and invested as a brand?
In conversation with Catherine Linch in this episode is:
· Alison Teare, marketing director, mentor, trainer and podcaster at Simply Marketing
· James Sopp, former BBC post-production specialist turned digital an...
2021-03-2642 min
Bees' Knees Comms-CastGetting engagement on the wellbeing issueThe communications challenge of effectively reaching out and achieving meaningful engagement on the topic of mental health and wellbeing is the topic discussed in the latest episode of the Agri-Food Comms Cast.
Catherine Linch explores how two projects targeting producers at the coalface of food production have gone about getting traction and a real buzz around this vitally important topic.
Alicia Chivers and Suzy Deeley of leading farming sector charity RABI discuss their ambitious Big Farming Survey. Despite being told ‘it couldn’t be done’, they have rejected the naysayers and gone ahead with a mammot...
2021-02-2628 minAgri Food Comms-CastGetting engagement on the wellbeing issueThe communications challenge of effectively reaching out and achieving meaningful engagement on the topic of mental health and wellbeing is the topic discussed in the latest episode of the Agri-Food Comms Cast.
Catherine Linch explores how two projects targeting producers at the coalface of food production have gone about getting traction and a real buzz around this vitally important topic.
Alicia Chivers and Suzy Deeley of leading farming sector charity RABI discuss their ambitious Big Farming Survey. Despite being told ‘it couldn’t be done’, they have rejected the naysayers and gone ahead with a mammot...
2021-02-2628 min
Bees' Knees Comms-CastArt of influencer marketingThe Agri Food Comms-Cast(AFCC) explores the PR and marketing themes across the breadth of the food and farming industry. In the first episode of our second season, Catherine Linch explores the role of social media influencers.
No longer confined to A-list celebrities, influencer marketing has spread to the breadth of B2C and increasingly B2B sectors that recognise the power of an influential voice on social channels.
Working in a market that’s fully embraced the influencer marketing model; rural and equestrian PR specialist, Rhea Freeman, says engaging with social media influencers can be...
2021-01-2237 minAgri Food Comms-CastArt of influencer marketingThe Agri Food Comms-Cast(AFCC) explores the PR and marketing themes across the breadth of the food and farming industry. In the first episode of our second season, Catherine Linch explores the role of social media influencers.
No longer confined to A-list celebrities, influencer marketing has spread to the breadth of B2C and increasingly B2B sectors that recognise the power of an influential voice on social channels.
Working in a market that’s fully embraced the influencer marketing model; rural and equestrian PR specialist, Rhea Freeman, says engaging with social media influencers can be...
2021-01-2237 min
Bees' Knees Comms-CastCommunicating the net zero messageThe Agri Food Comms-Cast (AFCC) unpicks the marketing and communications stories behind the issues facing the food and farming sector.
Episode 17 explores the communications challenge behind the massive global issue of transitioning the livestock sector to net zero.
Lynsday Chapman, CEO of the Centre for Innovation Excellence in Livestock (CIEL), introduced their new, independent industry report: Net Zero Carbon & UK Livestock.
Providing a summary of known research and science on what’s understood about the topic of net zero in livestock systems, it delivers an unbiased baseline position for retailers, processors, governments and NGOs t...
2020-12-1818 minAgri Food Comms-CastCommunicating the net zero messageThe Agri Food Comms-Cast (AFCC) unpicks the marketing and communications stories behind the issues facing the food and farming sector.
Episode 17 explores the communications challenge behind the massive global issue of transitioning the livestock sector to net zero.
Lynsday Chapman, CEO of the Centre for Innovation Excellence in Livestock (CIEL), introduced their new, independent industry report: Net Zero Carbon & UK Livestock.
Providing a summary of known research and science on what’s understood about the topic of net zero in livestock systems, it delivers an unbiased baseline position for retailers, processors, governments and NGOs to t...
2020-12-1818 min
Bees' Knees Comms-CastBrands with purposeThe Agri Food Comms-Cast(AFCC) unpicks the marketing and communications stories behind the issues facing the food and farming sector.
In this episode, Catherine Linch delves into two brands that hinge their marketing on their strong sense of purpose.
First up is Wilfred Emmanuel-Jones MBE, otherwise known as ‘The Black Farmer’. He explains the story behind his brand name and gluten-free sausages becoming such a success over the last 15 years.
From understanding the differences between left and right brain thinking, to above and below the line marketing, Wilfred tells us the ‘why’ behind the ‘wha...
2020-11-2730 minAgri Food Comms-CastBrands with purposeThe Agri Food Comms-Cast(AFCC) unpicks the marketing and communications stories behind the issues facing the food and farming sector.
In this episode, Catherine Linch delves into two brands that hinge their marketing on their strong sense of purpose.
First up is Wilfred Emmanuel-Jones MBE, otherwise known as ‘The Black Farmer’. He explains the story behind his brand name and gluten-free sausages becoming such a success over the last 15 years.
From understanding the differences between left and right brain thinking, to above and below the line marketing, Wilfred tells us the ‘why’ behind the ‘wha...
2020-11-2730 min
Bees' Knees Comms-CastIn conversation with Veg PowerThe Agri Food Comms-Cast (AFCC) unpicks the marketing and communications stories behind the issues facing the food and farming sector.
In this episode, we explore a campaign that’s promoting one of the most ambitious and important initiatives we’ve covered to date on this podcast, and how it’s been so successful in getting children to eat their vegetables.
Our host, Catherine Linch, speaks to Dan Parker, the founder of the Veg Power initiative, about how his celebrity-endorsed campaign has transitioned from a charitable, low-key concept to a huge commercial success and why it’s changi...
2020-11-1330 minAgri Food Comms-CastIn conversation with Veg PowerThe Agri Food Comms-Cast (AFCC) unpicks the marketing and communications stories behind the issues facing the food and farming sector.
In this episode, we explore a campaign that’s promoting one of the most ambitious and important initiatives we’ve covered to date on this podcast, and how it’s been so successful in getting children to eat their vegetables.
Our host, Catherine Linch, speaks to Dan Parker, the founder of the Veg Power initiative, about how his celebrity-endorsed campaign has transitioned from a charitable, low-key concept to a huge commercial success and why it’s changi...
2020-11-1330 minAgri Food Comms-CastCommunications challenges in rural crime and food wasteThe 14th episode of the Agri Food Comms-Cast focuses on two topics in the food and farming supply chain that chime with the autumn season, where the temperatures drop and the nights draw in.
First up is Rebecca Davidson, rural affairs specialist at NFU Mutual, who has the task of communicating why crime on farms should mean something to anyone who consumes food.
Rebecca explains the challenges of communicating the contents of the annual Rural Crime Report to different media channels, including broadcast and the broadsheets, and the wider public year-on-year.
Then just...
2020-10-3021 min
Bees' Knees Comms-CastCommunications challenges in rural crime and food wasteThe 14th episode of the Agri Food Comms-Cast focuses on two topics in the food and farming supply chain that chime with the autumn season, where the temperatures drop and the nights draw in.
First up is Rebecca Davidson, rural affairs specialist at NFU Mutual, who has the task of communicating why crime on farms should mean something to anyone who consumes food.
Rebecca explains the challenges of communicating the contents of the annual Rural Crime Report to different media channels, including broadcast and the broadsheets, and the wider public year-on-year.
Then just...
2020-10-3021 minAgri Food Comms-CastIn conversation with Meat Business WomenThe Agri Food Comms-Cast (AFCC) delves into the current issues in the food and farming sectors, taking a marketing and communications viewpoint on the campaigns and initiatives that our guests that work in the industry are most passionate about.
In episode 13, Catherine Linch and Hannah Lloyd explore gender representation in the meat industry while speaking with female networking group Meat Business Women founder, Laura Ryan.
A new report launched this month by Meat Business Women, ‘Inspire, Network, Grow: Gender Representation in the Meat Sector 2020’, outlines how women are represented in the meat processing sector and what...
2020-10-1626 min
Bees' Knees Comms-CastIn conversation with Meat Business WomenThe Agri Food Comms-Cast (AFCC) delves into the current issues in the food and farming sectors, taking a marketing and communications viewpoint on the campaigns and initiatives that our guests that work in the industry are most passionate about.
In episode 13, Catherine Linch and Hannah Lloyd explore gender representation in the meat industry while speaking with female networking group Meat Business Women founder, Laura Ryan.
A new report launched this month by Meat Business Women, ‘Inspire, Network, Grow: Gender Representation in the Meat Sector 2020’, outlines how women are represented in the meat processing sector and what...
2020-10-1626 minAgri Food Comms-CastThe power of evidence to drive changeThe Agri Food Comms-Cast (AFCC) bridges the food and farming sectors, taking a marketing and communications perspective and gleans insights from guests about the initiatives they're most passionate about.
The power of evidence gathering in farming and rural communities is the theme of episode 12. Catherine Linch explores the role of research and intelligence on the audience you’re looking to reach out to, that can be a catalyst for knowledge exchange.
Jim Williams, head of market research at Map of Ag, explains how application of social psychological theory and research into personality types has led to...
2020-10-0226 min
Bees' Knees Comms-CastThe power of evidence to drive changeThe Agri Food Comms-Cast (AFCC) bridges the food and farming sectors, taking a marketing and communications perspective and gleans insights from guests about the initiatives they're most passionate about.
The power of evidence gathering in farming and rural communities is the theme of episode 12. Catherine Linch explores the role of research and intelligence on the audience you’re looking to reach out to, that can be a catalyst for knowledge exchange.
Jim Williams, head of market research at Map of Ag, explains how application of social psychological theory and research into personality types has led to...
2020-10-0226 minAgri Food Comms-CastWildlife conservation in agribusinessThe Agri Food Comms-Cast (AFCC) delves into the current issues being faced in the agricultural industry and food supply chain, with a PR and marketing spin.
Episode 11 explores wildlife conservation and its relationship with food production and land management.
David Hooton, deer officer at the Forestry Commission, explains that although wild deer populations are at an all-time high, the market for venison has significantly dropped in the last 18 months.
By heading up the new Venison Working Group and delivering the first Wild Venison Week later this winter, he aims to help equip the...
2020-09-1819 min
Bees' Knees Comms-CastWildlife conservation in agribusinessThe Agri Food Comms-Cast (AFCC) delves into the current issues being faced in the agricultural industry and food supply chain, with a PR and marketing spin.
Episode 11 explores wildlife conservation and its relationship with food production and land management.
David Hooton, deer officer at the Forestry Commission, explains that although wild deer populations are at an all-time high, the market for venison has significantly dropped in the last 18 months.
By heading up the new Venison Working Group and delivering the first Wild Venison Week later this winter, he aims to help equip the...
2020-09-1819 min
Bees' Knees Comms-CastChampioning exportsOur Agri Food Comms-Cast explores the issues in the food and farming supply chain, with a marketing and communications spin.
Episode 10 focusses on export opportunities for British produce following the introduction of the Government’s ‘bounce back’ plan for food and agriculture.
Ian Wright, chief executive at the Food and Drink Federation, explains how, with just one in eight food and drink businesses considering entering the export marketplace, more awareness of export is needed, along with help in removing the fear factor of entering new markets.
He says communications tools such as webinars, online...
2020-09-0421 minAgri Food Comms-CastChampioning exportsOur Agri Food Comms-Cast explores the issues in the food and farming supply chain, with a marketing and communications spin.
Episode 10 focusses on export opportunities for British produce following the introduction of the Government’s ‘bounce back’ plan for food and agriculture.
Ian Wright, chief executive at the Food and Drink Federation, explains how, with just one in eight food and drink businesses considering entering the export marketplace, more awareness of export is needed, along with help in removing the fear factor of entering new markets.
He says communications tools such as webinars, online...
2020-09-0421 minAgri Food Comms-CastIn conversation with Farmers WeeklyThe Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and farming industry.
In episode nine, we chat to Philip Case, news editor at Farmers Weekly to discuss their recent social media campaign to stimulate public support for farmers.
The #feedthenation campaign has taken the industry by storm over the last few months as the pandemic focused all our minds on the importance of feeding our families well. Having more time to prepare meals from scratch meant we took the time to consider...
2020-08-2117 min
Bees' Knees Comms-CastIn conversation with Farmers WeeklyThe Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and farming industry.
In episode nine, we chat to Philip Case, news editor at Farmers Weekly to discuss their recent social media campaign to stimulate public support for farmers.
The #feedthenation campaign has taken the industry by storm over the last few months as the pandemic focused all our minds on the importance of feeding our families well. Having more time to prepare meals from scratch meant we took the time to consider...
2020-08-2117 minAgri Food Comms-CastBrand crisis comms and social strategiesThe Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and farming industry.
In episode eight, freelance writer and former managing editor at The Grocer, Julia Glotz provides insight into how the top consumer facing brands in the food sector handled their external communications in the early stages of the Coronavirus pandemic.
Then Karl Pendlebury, senior manager at the AHDB Beef and Lamb, describes how the strategy behind the #MakeItBeef and #MakeItLamb campaigns involving football stadiums, chefs and consumers came to fruition and how...
2020-08-0734 min
Bees' Knees Comms-CastBrand crisis comms and social strategiesThe Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and farming industry.
In episode eight, freelance writer and former managing editor at The Grocer, Julia Glotz provides insight into how the top consumer facing brands in the food sector handled their external communications in the early stages of the Coronavirus pandemic.
Then Karl Pendlebury, senior manager at the AHDB Beef and Lamb, describes how the strategy behind the #MakeItBeef and #MakeItLamb campaigns involving football stadiums, chefs and consumers came to fruition and how...
2020-08-0734 min
Bees' Knees Comms-CastConnecting farmers with consumersThe Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and farming industry.
In episode seven, agritourism guru Caroline Millar describes how streaming virtual farm tours via Go Rural Scotland social media has got farmers and the general public talking over lockdown.
Tom Martin, better known as Farmer Tom, leads on to explain how the concept of 10 minute video call sessions from farmers direct to school children is a classic, easy to execute initiative with such a simple message it’s taken off big ti...
2020-07-2437 minAgri Food Comms-CastConnecting farmers with consumersThe Agri Food Comms-Cast, coined the ‘AFCC’, delves into the ‘story behind the story’ of PR and marketing campaigns surrounding the UK food and farming industry.
In episode seven, agritourism guru Caroline Millar describes how streaming virtual farm tours via Go Rural Scotland social media has got farmers and the general public talking over lockdown.
Tom Martin, better known as Farmer Tom, leads on to explain how the concept of 10 minute video call sessions from farmers direct to school children is a classic, easy to execute initiative with such a simple message it’s taken off big ti...
2020-07-2437 minAgri Food Comms-CastFarm safety, digital training and a ‘squeezed middle’The Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors.
In this podcast episode, we learn about the impact of Farm Safety Week, how training in agronomy is being delivered digitally and a ‘squeezed middle’ in the food, drink and hospitality sector during COVID-19.
The overarching theme of this year’s Farm Safety Week, taking place 20 to 24 July, is ‘take safety seriously’. With a different topic each day, Farm Safety Foundation manager, Stephanie Berkeley, explains the aim of the campaign is to spread awar...
2020-07-1041 min
Bees' Knees Comms-CastFarm safety, digital training and a ‘squeezed middle’The Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors.
In this podcast episode, we learn about the impact of Farm Safety Week, how training in agronomy is being delivered digitally and a ‘squeezed middle’ in the food, drink and hospitality sector during COVID-19.
The overarching theme of this year’s Farm Safety Week, taking place 20 to 24 July, is ‘take safety seriously’. With a different topic each day, Farm Safety Foundation manager, Stephanie Berkeley, explains the aim of the campaign is to spread awar...
2020-07-1041 min
Bees' Knees Comms-CastFood assurance and farming awardsThe Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors.
In this episode, we explore what's behind the Red Tractor logo facelift, before moving on to hearing about the challenges and opportunities for the British Farming Awards as they embark on a digital format for the ceremony this year.
We feature Red Tractor's head of communications, Rebecca Miller; John Kirkpatrick, Tesco's agriculture manager for poultry and eggs; and Ben Briggs, the editor of Farmers Guardian.
The Bees' Knees Comm...
2020-06-2638 minAgri Food Comms-CastFood assurance and farming awardsThe Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors.
In this episode, we explore what's behind the Red Tractor logo facelift, before moving on to hearing about the challenges and opportunities for the British Farming Awards as they embark on a digital format for the ceremony this year.
We feature Red Tractor's head of communications, Rebecca Miller; John Kirkpatrick, Tesco's agriculture manager for poultry and eggs; and Ben Briggs, the editor of Farmers Guardian.
2020-06-2638 min
Bees' Knees Comms-CastFrom farm to phone and rural innovationThe Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors.
With a rural spin, this podcast episode looks at how businesses and communities in the countryside have adapted to life in lockdown.
LEAF chief executive, Caroline Drummond explains how Open Farm Sunday went virtual this year and the opportunities and challenges this brought to her, her marketing team and the farmers involved in making the event a success.
Strategic marketing consultant and founder of the Rural Business Awards and Rura...
2020-06-1227 minAgri Food Comms-CastFrom farm to phone and rural innovationThe Agri Food Comms-Cast delves into the ‘story behind the story’ of the biggest news reports and campaigns in the agricultural and food sectors.
With a rural spin, this podcast episode looks at how businesses and communities in the countryside have adapted to life in lockdown.
LEAF chief executive, Caroline Drummond explains how Open Farm Sunday went virtual this year and the opportunities and challenges this brought to her, her marketing team and the farmers involved in making the event a success.
Strategic marketing consultant and founder of the Rural Business Awards and Rura...
2020-06-1227 min
Bees' Knees Comms-CastFrom crisis to creative solutions in retail, processing and in delivering National BBQ WeekThe story behind the story
A bite-size take and insight into the communications surrounding the biggest news stories in the agricultural and food sectors.
From a crisis reaction, to the sparking of creative new marketing tactics; in this week’s episode, we hear from Sophie Throup, on how Morrisons has adapted its offer since the start of lockdown.
We then go on to hear from Claire Donoghue, of food solutions provider OSI, who talks about how their beef processing operation took up the challenge of diverting supplies from food service to retail and ho...
2020-05-2923 minAgri Food Comms-CastFrom crisis to creative solutions in retail, processing and in delivering National BBQ WeekThe story behind the story
A bite-size take and insight into the communications surrounding the biggest news stories in the agricultural and food sectors.
From a crisis reaction, to the sparking of creative new marketing tactics; in this week’s episode, we hear from Sophie Throup, on how Morrisons has adapted its offer since the start of lockdown.
We then go on to hear from Claire Donoghue, of food solutions provider OSI, who talks about how their beef processing operation took up the challenge of diverting supplies from food service to retail and ho...
2020-05-2923 min
Bees' Knees Comms-CastResponses to the current dairy retail crisisThe story behind the story
A bite-size take and insight into the communications surrounding the biggest news stories in the agricultural and food sectors.
Christine Watts, AHDB chief communications officer, talks about the promotional campaign that’s encouraging consumers to enjoy their frothy coffees and other virtual 'milk moments' in a bid to boost retail milk sales following the sudden closure of the food service industry that’s hit the dairy industry hard.
Following on from Christine, we hear from Caroline Mason, Co-op head of agriculture, who talks about the retailer to farmer rela...
2020-05-1520 minAgri Food Comms-CastResponses to the current dairy retail crisisThe story behind the story
A bite-size take and insight into the communications surrounding the biggest news stories in the agricultural and food sectors.
Christine Watts, AHDB chief communications officer, talks about the promotional campaign that’s encouraging consumers to enjoy their frothy coffees and other virtual 'milk moments' in a bid to boost retail milk sales following the sudden closure of the food service industry that’s hit the dairy industry hard.
Following on from Christine, we hear from Caroline Mason, Co-op head of agriculture, who talks about the retailer to farmer rela...
2020-05-1520 min
Bees' Knees Comms-CastLabour shortages and a cheese crisisThe story behind the story
A bite-size take and insight into the communications surrounding two of the biggest news stories in the agricultural and food sectors at the moment.
Ali Capper, a Worcestershire grower and chair of the NFU Horticulture & Potatoes board, as well as British Apples and Pears, and Jack Ward, CEO of the British Growers Association, talk all about the 'Pick for Britain' campaign and the massive communications challenge it presents.
While Robin Skailes from the Cropwell Bishop Creamery and Tracey Colley from the Academy of Cheese explain all about the...
2020-05-0121 minAgri Food Comms-CastLabour shortages and a cheese crisisThe story behind the story
A bite-size take and insight into the communications surrounding two of the biggest news stories in the agricultural and food sectors at the moment.
Ali Capper, a Worcestershire grower and chair of the NFU Horticulture & Potatoes board, as well as British Apples and Pears, and Jack Ward, CEO of the British Growers Association, talk all about the 'Pick for Britain' campaign and the massive communications challenge it presents.
While Robin Skailes from the Cropwell Bishop Creamery and Tracey Colley from the Academy of Cheese explain all about the na...
2020-05-0121 min