Shows
Create More ValueRyan Barker and Ken Favaro on Activists and Brand ManagementCEO, Ryan Barker, and Chief Strategy Officer, Ken Favaro, of BERA Brand Management explore how brand management strategies intersect with activist investor pressures. They discuss how Bera’s AI-powered platform equips businesses with real-time, predictive brand data that connects brand equity directly to financial outcomes. Using examples like Heinz and Barbie, the conversation highlights how companies can defend and optimize brand investments—especially under activist scrutiny. The takeaway? Treat brand as an asset, measure it with financial rigor, and use data to drive ROI, relevance, and pricing power in a competitive landscape.2025-04-3036 min
The Brand BlueprintThe Brand Blueprint X Canada "Tariff-Free" Special – Unlocking Flow States & Peak Performance with Dr. Murray HebergReady to break free from burnout and unlock your highest potential? In this special Brand Blueprint episode, Dana Ammons sits down with Dr. Murray Heber, founder of MH Elevate and creator of Flow OS, to dive into the neuroscience of flow states, high performance, and brand-building. Learn how to stop "shoulding" yourself, rewire your brain for success, and maximize your creativity and decision-making power. Whether you're a founder, entrepreneur, or leader, this episode will give you the mental edge you've been searching for.▶️ Subscribe now for more real, unfiltered insights for brand builders:http...2025-04-2855 min
The Marketing Phoenix PodcastHow to Successfully Refresh Your Brand and Drive GrowthIn this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski talks about a real world brand transformation. Learn how one business successfully revitalized their brand identity, aligning their story, digital presence, and content strategy to drive growth, engagement, and measurable results!Melissa shares actionable insights into redefining brand values, creating impactful visuals, crafting buyer personas, and leveraging analytics to ensure continuous improvement. This episode provides a roadmap to effective rebranding.Episode Notes- Comprehensive Rebrand: Align your visual identity with company values and audience expectations.2025-04-2106 min
The Brand BlueprintThe Brand Blueprint X Canada “Tariff-Free” Interview Series: Krista Kirth on Building Personal Brands Like a Pro AthleteJoin Dana Ammons on this episode of the Brand Blueprint Podcast as he dives into the vibrant world of branding and business strategy for women's professional hockey with special guest, Krista Kirth. Krista, a seasoned sports agent and branding strategist, discusses her impressive career, the evolution of the PWHL, and the unique challenges faced by female athletes in establishing their personal brands. Learn about the critical importance of creating a brand bible, navigating sponsorships authentically, and lessons that founders can glean from athletic branding strategies. Don't miss this in-depth conversation packed with insights on elevating...2025-04-1859 min
The Marketing Phoenix PodcastBoosting B2B Sales with Brand IntegrationAre you expanding your B2B tech or services business through acquisitions? In this episode of The Marketing Phoenix Podcast, Melissa "Rogo" Rogozinski shares expert insights and practical strategies for successfully blending brand identities, crafting cohesive messaging, and optimizing your marketing to ensure robust growth across all your integrated brands.Effective brand integration can dramatically enhance customer loyalty, brand recognition, and profitability. Melissa walks you through redefining core values and developing unified messaging to integrating operations and refining product marketing.Listen in to learn:How to redefine and align your brand’s core values po...2025-04-1404 min
The Marketing Phoenix PodcastHow to Create Brand Awareness in 2025Want your B2B brand to resonate deeply with your audience? In this episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski shares actionable steps and insightful tips for building effective brand awareness. Melissa breaks down the essentials of creating emotional connections, leveraging engaging online content, mastering video marketing, and strategically using SEO, GEO-targeting, and social media.Discover how to position yourself as a thought leader, maintain consistency across channels, and measure your efforts effectively with KPIs. This episode will empower you with the knowledge to foster trust, authority, and lasting relationships within your industry.2025-04-0704 min
The Marketing Phoenix PodcastWhat is Brand Awareness?Do your clients truly recognize and resonate with your brand? In this foundational episode of The Marketing Phoenix Podcast, host Melissa "Rogo" Rogozinski clearly defines brand awareness and explores its vital role in driving business success, particularly within the competitive B2B tech landscape.Melissa breaks down how brand awareness extends beyond logos and company names, emphasizing the critical importance of emotional connection, strategic visibility, consistent messaging, and valuable content creation. Discover actionable insights to help you position your brand as a trusted industry resource and build lasting relationships with your ideal audience.Episode...2025-03-3104 min
The Woman's Hustle - Thrills and Spills of EntrepreneurshipHustling Smart and Protecting Your BrandIn this engaging conversation of The Woman's Hustle, Coach Kay and Brand Voice Builder® and Brand Chef Peachi Williams explore the multifaceted world of entrepreneurship, and discuss essential tips on branding, personal development, and protecting your business as you growPeachi shares her journey from writing and PR to becoming a brand strategist, emphasizing the importance of understanding one's purpose and values in branding. Some Key discussion points in this episode include: ✨Common mistakes solopreneurs make✨The necessity of continuous learning in the entrepreneurial journey✨Why Branding and Marketing are not the same2025-03-2732 min
The Brand BlueprintThe Brand Blueprint - Building Joy: Insights from Joy Ogunneye on Authentic Brand DevelopmentIn this episode of The Brand Blueprint Podcast, Cataanda James interviews Joy Ogunneye, a leading brand strategist who has worked with major beauty companies like L'Oreal and Aveeno. Joy shares her journey from the corporate world into brand innovation and talks about what it takes to create a brand that connects with audiences and stays true to your values.Joy discusses the importance of understanding your “why,” and how this clarity leads to authenticity in both personal and business branding. She highlights how focusing on consumer needs and fostering real connections is key to building a brand that...2025-03-1852 min
The Brand BlueprintThe Brand Blueprint - Revolutionizing Personal Branding for Founders with Natalie WeaklyJoin us on The Brand Blueprint as host Dana Ammonsdelves into the transformative power of personal branding with Natalie Weakly, founder of Signature Style. This enlightening episode reveals how founders canshape their personal brands to reflect authenticity and professionalism, significantly impacting their business ventures.Natalie, a renowned expert in style and branding, shares herinsights on the importance of personal presentation and its influence on business perceptions. She discusses the critical distinction between merely dressing the part and embodying a brand that resonates with authenticity andaligns with business objectives.Key Discussions Include: Understanding Personal vs...2025-02-2438 min
The Brand BlueprintThe Brand Blueprint - Capsule 5: Demystifying Marketing ROI and Strategic Brand GrowthWelcome to a new installment of The Brand Blueprint—Capsule 5, where we delve deep into the nuances of marketing ROI and strategic brand development. Join your host, Dana Ammons, as he revisits his early inspirations from the iconic TV commercials of the 70s and 80s that sparked his passion for marketing.This episode is dedicated to unraveling the complexities ofReturn on Investment (ROI) in marketing. Dana breaks down the essentials of how ROI works and its pivotal role in crafting effective marketing strategies. Learn about the importance of understanding your target audience, setting crystal-clear objectives, accurately measuring Ke...2025-02-1408 min
The Brand BlueprintThe Brand Blueprint - Unveiling Brand Mastery | Brand Management Insights with Prakash NagpalJoin host Dana Ammons on the Brand Blueprint Podcast as he
welcomes Prakash Nagpal, a renowned leader in technology and marketing, to discuss the intricacies of brand management in the digital age. Prakash shares his extensive experience in B2B and B2C markets, delving into topics such as digital transformation, rapid brand adoption, and effective marketing strategies.
The episode highlights the importance of understanding your target audience, utilizing technology, and telling compelling stories to build iconic brands. Prakash also touches on the impact of AI and offers key KPIs for measuring marketing success. Tune in to...2025-01-311h 07
The Brand BlueprintThe Brand Blueprint - From Concept to Consumer: Developing Cannabis Beverages with Phil IrvineIn this episode of The Brand Blueprint, Dana Ammons sits down with Phil Irvine to explore the development, marketing, and distribution of cannabis-infused beverages, MXXN and Bare. Phil, a key figure in these innovative brands, dives into the unique challenges of the industry, including how to balance growth and profitability while navigating a highly regulated market. The discussion also touches on strategic approaches to e-commerce, with insights on using platforms like Shopify and Klaviyo, and how the Farm Bill has opened new opportunities for retail and direct-to-consumer sales.
Phil shares his expertise on maintaining product flexibility, educating...2025-01-141h 18
Dear Business CoachDoes Your Brand Have Architecture? with Howard A LimIn this insightful discussion with Howard A. Lim, award-winning business and brand architect, he reveals why proper brand design is crucial for business success. "Most companies have what I call a generic or a brand that's a liability for them rather than a brand that builds equity," explains Lim. He emphasizes that over 90% of companies are "only reaching 25% of their potential" because they haven't properly designed their brand. Through his SIM (Strategy, Implementation, Management) system, Lim helps businesses develop authentic brands that truly reflect their value. As he notes, "What's authentic to you, not to copy someone else, but...2025-01-0852 min
The Brand BlueprintThe Brand Blueprint - Crafting Success | Brand Development and Product InnovationIn this episode of the Brand Blueprint Podcast, host Dana
Ammons welcomes listeners to Capsule 4. Dana outlines the focus on brand development and product strategy, sharing an inspiring narrative about the success of Native Deodorant as an example of innovation from humble beginnings.
The episode previews interviews with experts like Phil Irvine, Prakash Nagpal, and Trish Lindo, and continues the 'Build a Brand' segment with the product 'Preserve the Curl.' Subscribe to stay updated on practical tips and insights for turning your brand vision into reality.
00:00 Welcome to Capsule Four: A New Y...2025-01-0607 min
The Brand BlueprintThe Brand Blueprint - Build a Brand: Capsule 3, ’Preserve the Curl’ | Crafting Brand Identity and PositioningJoin Dana Ammons and the Brand Blueprint team—Heloise
Lanoix, Cataanda James, and Christian Ampuero—as they delve into the critical aspects of building a successful brand. This episode focuses on the development
of brand identity and positioning, exemplified through their hypothetical hair care product, "Preserve the Curl." Explore the creation of consumer personas, competitive analysis, and the core elements of brand identity,
including tone of voice, personality, and values.
Gain insights from thought leaders like Ylorie Taylor and
Jorge Perez, and receive practical design tips from Heloise Lanoix. Watch as the team brings these strategies to life...2024-12-1830 min
The Brand BlueprintThe Brand Blueprint - Mastering Visual Brand Identity | Tips & Tricks for EntrepreneursJoin Heloise Lanoix in this special episode of the Brand Blueprint as she dives into the crucial elements of visual brand identity. Learn about brand identity, its importance, and how to develop visual elements like logos, colors, and typography.
Discover useful tips for maintaining a cohesive brand story and explore options for creating visual identity—whether DIY, hiring freelancers, or working with agencies. Perfect for entrepreneurs and startups looking to elevate their brand design.
00:00 Introduction to Brand Building
00:24 Welcome to The Brand Blueprint
01:01 Understanding Brand Id...2024-12-1812 min
The Brand BlueprintThe Brand Blueprint - Unveiling Beauty Brand Secrets | Ylorie TaylorIn this episode of the Brand Blueprint Podcast, host Dana Ammons and co-host Cataanda James interview Ylorie Taylor, a dynamic brand strategist and chief connections officer with extensive experience in the beauty and personal care industry.
They discuss the distinctions between running a business and having a vision, the importance of visual design driven by vision, and the challenges of taking leaps in entrepreneurship. Ylorie shares her experiences working with top beauty brands, the significance of consumer-centric strategies, and how to effectively communicate with target audiences. Additionally, she provides insights into fractional leadership, the role of strategic...2024-11-191h 20
The Brand BlueprintThe Brand Blueprint - Case Study: Apple vs BlackBerry | A Tale of Two Brand IdentitiesJoin Heloise Lanoix as she explores the critical milestones in brand identity and positioning through the lens of Apple's iconic transformation and BlackBerry's cautionary decline. Discover how Apple's 'Think Different' campaign redefined the tech giant's image in the 90s and learn key lessons from BlackBerry's struggles to adapt.
Tune in to understand the nine pillars of successful branding that can take your brand to the next level.
00:00 Introduction: The Power of Brand
Identity
00:34 Welcome to the Brand Blueprint
Case Study
01:04 Apple Inc.: A Case Study in
Brand Identity
01:34 The...2024-11-1909 min
Pet Sitter ConfessionalBeyond Colors and Fonts: Building a Brand that Connects with Cagney CollinsAre you creating a brand that truly connects with your ideal clients? Cagney Collins, of Pet Marketing Unleashed, explores what it takes to build a brand that goes beyond colors and fonts. Cagney shares how consistency, quality visuals, and a clear brand voice work together to attract the right audience. She discusses why understanding your clients’ lifestyle and preferences is essential in crafting a brand vibe that resonates. Plus, Cagney offers tips on balancing personal preferences with the needs of your target market for a cohesive, memorable brand experience. Main topics: Branding consistency for connection...2024-11-061h 07
The Brand BlueprintThe Brand Blueprint - Unlocking Brand Success | Market Research & Brand Positioning TipsJoin Christian Ampuero in this episode of The Brand Blueprint and The Brand Data Lab as he discusses crucial insights on market research, brand identity, and positioning.
Learn how to categorize survey questions for better analysis, understand the significance of qualitative and quantitative research, and explore essential brand indicators like awareness, attributes, reputation, and loyalty.
Stay tuned for practical tips and strategies to ensure your brand's growth and success.
00:00 Introduction to the Brand Blueprint
00:40 Recap of Market Research
01:20 Categorizing Survey Questions
03:35 Importance of Qualitative...2024-11-0116 min
Powerful Women Rising - A Business Podcast for Female EntrepreneursBeyond Canva: Unlocking Your Brand's Full Potential w/Kim RussoSend us a textWhether you're a Canva-lover or just Canva-curious, this episode is an absolute must-listen!In this interview, Kim Russo, Founder of On Brand Designs, breaks down Canva's strengths and limitations. Although we both agree it's an AWESOME tool for SO many things, Kim explains why Canva might not always be the best choice for your brand. While Canva offers great design possibilities at a lower cost, Kim explains how creating your brand in Canva can actually lead to costly problems down the road, like trademark issues and rebranding nightmares. She als...2024-10-2832 min
The Brand BlueprintThe Brand Blueprint - Unlocking Brand Identity | Insights from Founders and ExpertsJoin host Dana Ammons in this exciting episode of The Brand Blueprint as he dives into Capsule 3, focusing on Brand Identity and Positioning. Reflecting on Capsule 2's deep exploration of market research with founders like Daniel Victor, Dwan White, and Jacob Guss, Dana emphasizes the importance of creating a unique brand identity.
The episode features a comprehensive breakdown by Heloise Lanoix on successful and failed brand positioning, highlighting Apple and Blockbuster. Additionally, look forward to game-changing interviews with Mapate Diop, Ylorie Taylor, and Jorge Perez.
Get ready for valuable insights and strategies to make your...2024-10-2103 min
The Brand Blueprint”The Brand Blueprint - Build a Brand: Market Research Secrets for Successful BrandingIn this episode of The Brand Blueprint, host Dana Ammons and beauty expert Cataanda James, along with Heloise Lanoix and Christian Ampuero, two of their Executive Producers, discuss market research for brand building in the haircare industry.
Featuring a panel with Zandra of Brewed Hair Care, they explore practical strategies and insights for conducting market research, understanding target audiences, and developing effective marketing tactics. The team emphasizes the importance of identifying market demands, building trust, assessing risks, and creating consumer-centric products as they continue to develop their new hair care product as part of their groundbreaking, Build...2024-10-1445 min
The Auto Repair Marketing PodcastHow To Make Your Brand Stand Out [E121]Today, we’re diving into an essential topic—how to make your brand stand out from the competition. While you may already provide exceptional service, standing out in a crowded market requires a focused strategy. It’s not just about doing good work; it's about showing what makes your shop truly unique.We’ll break down the key ways to differentiate your brand, from nailing your customer service to using your core values to your advantage. We’ll also talk about how paying attention to your shop’s appearance and maintaining an active social media presence can make a big d...2024-10-0936 min
A Ball & A DreamName Brand or Off BrandIn this episode of A Ball & A Dream podcast, the recurring theme was what kind of schedule you should make. Should your schedule Name Brand or Off Brand? Coaches are making schedules for their programs that may not be best for their team this year. Sometimes the best thing they can do is create an Off Brand schedule instead of a Name Brand schedule.
Don't miss out on this exciting and thought-provoking episode. Witness the excitement, passion, and controversy in this episode. Please tune in to T1R1 Pride Network and join us as...2024-10-022h 15
The Brand BlueprintThe Brand Blueprint - Brand Data Lab | Effective Market Research on a BudgetIn this episode of Brand Data Lab, join host Christian
Ampuero as he delves into essential market research tools that don't break the bank.
Learn about conducting effective interviews and focus groups, creating impactful surveys with tools like Google Forms and SurveyMonkey, and harnessing the power of web searching and AI for gathering valuable consumer insights.
Get practical tips for maximizing your market research efforts to elevate your brand.
00:00 Introduction to the Brand Blueprint
00:20 Welcome to the Brand Datalab
00:38 Market Research and Insights
01:07 Interviews and F...2024-09-2709 min
The Brand BlueprintThe Brand Blueprint - Architecting Beauty | Dwan White on Developing Iconic BrandsThe Brand Blueprint - Architecting Beauty | Dwan White on
Developing Iconic Brands
Join host Dana Ammons on The Brand Blueprint for an
insightful episode featuring the accomplished Dwan White. Explore her extensive journey in the beauty industry, having spearheaded the creation of over 200 products sold worldwide, and her launch of Multicultural Beauty Insider (MCBI).
Gain valuable insights into market research, consumer needs, and retail placement. Celebrate the unsung heroes of beauty with details about MCBI’s third annual awards, and learn about the impactful partnership with Clark Atlanta University's School of Business for the...2024-09-111h 29
The Brand BlueprintThe Brand Blueprint - Vision and Business | Unveiling Brewed Haircare with ZandraJoin Dana Ammons and Cataanda James on 'The Brand Blueprint' as they dive into the inspiring journey of Zandra, founder of Brewed Haircare.
Learn how Zandra transformed personal challenges into brand success, driven bya holistic approach to self-care and natural ingredients like green tea.
Discover her motivations, trials, and the integral role of community and faith in her entrepreneurial path. This episode covers practical insights on market research, embracing AI, and the critical role of customer education in brand loyalty and differentiation in the competitive haircare market.
Stay tuned for a fun rapid-fire...2024-08-3043 min
The Brand BlueprintThe Brand Blueprint - Unlocking Market Research for Brand Success | Deep Dive into DataJoin Dana Ammons in the second capsule of The Brand
Blueprint as we dive into the critical aspect of market research and analysis.
Learn how understanding your market environment aligns with your brand's strategic goals, by identifying key trends, customer behaviors, and competitive dynamics.
This episode includes a Brand Blueprint Case Study, a panel discussion with industry experts, and a spotlight interview with visionary founders. Discover affordable methods for gathering meaningful insights to shape your brand’s vision and identity.
Subscribe to stay updated and access exclusive content.
00:00 Introduction to...2024-08-2703 min
The Brand BlueprintThe Brand Blueprint - Creating Vision for a Standout Brand | Build a Brand Panel in HaircareIn the inaugural episode of the 'Build a Brand' panel segment, hosted by Dana Ammons and Cataanda James, the journey of creating a standout brand from scratch begins. Focused on haircare, experts and guests brainstorm on vision boarding and identifying consumer pain points, particularly in the area of length retention and hair health.
Featuring deep dives with special guest, beauty industry leader Aisha Crump, the discussion spans essential topics from product development, ingredient choices, and the importance of maintaining flexibility and clear communication within the team.
As the series progresses, the emphasis is on moving...2024-08-1654 min
The Brand BlueprintThe Brand Blueprint - Brand Data Lab | Tools, Trends, and Insights for Brand BuildersUnlocking Brand Success: Navigating Data and Insights
In this premiere episode of The Brand Blueprint, hosts Dana Ammons and Christian Ampuero delve into the critical role of data and insights in building a successful brand. They discuss the importance of leveraging reliable sources for up-to-date information, understanding marketing and finance concepts, and effectively analyzing data.
The episode also provides tips on using academic sources, trusted databases, and considering processed data from private firms. Tune in to gain valuable advice on accessing and utilizing key data to elevate your brand.
2024-08-1310 min
The Brand BlueprintThe Brand Blueprint - Founder’s Vision | An Interview with Daniel VictorNavigating Entrepreneurship: From Engineering to HydraLamp with Daniel Victor
sypshydration.com
hidsips.com
In this episode of the Brand Blueprint Podcast, host Dana Ammons interviews Daniel Victor, founder and CEO of Hid Sips. Daniel shares his journey from an engineering background in Arizona, through several entrepreneurial ventures in Austin, Texas, culminating in the innovative creation of HydraLamp under the Hid Sips brand.
The discussion highlights Daniel's career pivot from corporate roles at General Motors to founding two successful ventures, including Lady Bird Lake Rentals, and finally launching Hid...2024-08-091h 12
The Brand BlueprintThe Brand Blueprint - From Vision to Reality | Aisha Crump on Building BrandsTransforming Ideas into Success: Aisha Crump on Beauty Brand Growth
In this episode of the Brand Blueprint podcast, host Dana Ammons interviews Aisha Crump, a serial entrepreneur and beauty industry expert.
Aisha shares her journey from chemical engineering to founding successful beauty brands Honey Baby and Botanika Beauty. She discusses the importance of vision, practical business planning, and the challenges faced by minority-owned beauty brands. The conversation also explores retail expectations, pivots in business strategy, and the debate around selling out versus maintaining brand ownership.
The episode includes personal insights, practical advice, and...2024-08-0255 min
The Brand BlueprintThe Brand Blueprint - Defining Your Vision | Capsule OverviewIn this kickoff episode of The Brand Blueprint, host Dana Ammons introduces the foundational concepts essential for brand building, such as defining your vision and aligning it with your brand's identity.
The episode includes a case study of successful brands, a panel discussion with industry experts, and a spotlight interview with visionary founders.
Resources and tools to support your brand-building journey are also provided, along with special interviews with Aisha Crump of Botanica and Honey Baby, and Zandra of Brewed Hair Care.
00:00 Introduction to the Brand Blueprint
00:20 Welcome and H...2024-07-2902 min
The Brand BlueprintThe Brand Blueprint - Welcome to The Brand Blueprint Podcast!Welcome to The Brand Blueprint Podcast! 🎙️✨
Join us on a journey to uncover the strategies and stories behind today's most innovative product brands. Hosted by Dana Ammons, we dive deep into the minds of dynamic founders and industry experts, exploring the blueprints of their success and the challenges they’ve overcome.
From market research and brand strategy to product development and sales, we cover it all to help you build and grow your own successful brand. Tune in for insightful conversations, memorable anecdotes, and practical tips that can transform your business.
Welcome to The Brand...2024-07-1501 min
The Brand BlueprintThe Brand Blueprint Podcast Intro TrailerWelcome to The Brand Blueprint Podcast! 🎙️✨
Join us on a journey to uncover the strategies and stories behind today's most innovative product brands. Hosted by Dana Ammons, we dive deep into the minds of dynamic founders and industry experts, exploring the blueprints of their success and the challenges they’ve overcome.
From market research and brand strategy to product development and sales, we cover it all to help you build and grow your own successful brand. Tune in for insightful conversations, memorable anecdotes, and practical tips that can transform your business.
Don’t miss out on...2024-07-1201 min
Solving for B°Crafting a Compelling Brand VoiceYour brand voice is more than just the words you use, it's how your brand communicates and resonates with your audience. In this podcast, Chris, Cynthia and Jonathan Fisher delve into what a brand voice is and break down the creation process. Explore how your brand's positioning influences your brand voice, how your brand voice impacts customer loyalty and what you need to do to keep your brand's voice consistent.2024-07-0335 min
Marketing MovesInfluencer Brand Trips: How Gen Z is Reshaping Brand EngagementLearn about the evolution of influencer brand trips from YouTube to TikTok. In this episode of Mini Movies, we tackle the costs, logistics, and smart cost-cutting hacks of influencer brand trips, while addressing criticisms of extravagance and brand disconnect. Learn how diverse and micro-influencers are changing the game, featuring stories like Jenna Palek’s influencer and Waterboy’s customer-inclusive trips. You won’t want to miss this exciting look into the world of influencer brand trips, press play to listen now.2024-06-1913 min
The Brand Called YouPioneering Sustainable Finance with Innovative Tokenization | Jon Ohrn and Jeff Hallstead | Co-Founders, Sustain Exchange LLCIn this insightful conversation, Jon Ohrn and Jeff Hallstead introduce their pioneering platform, Sustain Exchange, which harnesses the power of tokenization to drive positive environmental and social change. This platform transforms traditional philanthropy by offering transparent, trackable tokens representing real-world impact. By aligning profit incentives with social and environmental goals, Sustain Exchange facilitates the seamless integration of ESG initiatives into business strategies. Through increased transparency and accountability, Sustain Exchange enhances its brand reputation and attracts socially conscious investors and talent. Join now to learn more about this venture.
[00:16] - About Jon Ohrn and Jeff Hallstead
J...2024-06-151h 11Create More ValueRyan Barker on how brand investments create valueRyan Barker explains how critical brand love is in driving total shareholder return. He is the CEO and founder of BERA Brand Management and has been revolutionizing the measurement of true brand differentiation using predictive AI technology. He talks about the shortcomings of media mix models, the use of brand metrics as an executive KPI, and the ways in which companies can improve how they manage by using brand love to develop plans, allocate resources, and drive more short- and long-term profitable growth. Our host, Greg Milano, also describes Fortuna Advisors' research showing how BERA brand metrics relate well to...2024-06-0424 minSolving for B°"The Risks and Rewards of Being a Leader Brand"
Most brands want to be a market leader, but do they understand what it means to be a leader brand? In this podcast, Chris, Bo, Charity and Cynthia delve into the unique challenges and advantages of being a “leader brand”. Explore the strategic risks of being a leader brand, the rewards that come from it, how leader brands maintain their position over time, and some of the pitfalls of being a leader brand.
2024-05-0333 min
Experience MilwaukeeMilwaukee's new brand launches today!In this episode, Steve and Adam are joined by Claire and Kathryn from VISIT Milwaukee. They both played an instrumental role in the launch of the brand new Milwaukee brand happening today.
Jump into this episode for…
How did the new Milwaukee brand come to be and who was involved?
What’s the reason for the new Milwaukee brand?
How can the community get in on the fun and use the new Milwaukee brand to promote and pitch the city?
All this and more in this episode.
Oh, and you can see what the...2024-04-1613 min
Mastering Your Human Design2. Mastering Your Human Design – Why We Started This BrandMastering Your Human Design is here to support you in your Human Design experiment, whether you've been living your design or just getting started.
This episode shares the origin story for this podcast and brand, Mastering Your Human Design, as we pivot from our old podcast and brand, to be authentic.
If you're curious about our prior episodes, you can access them on our old website while we rebuild our new site. Eventually, we'll republish some of the old episodes here.
This episode shouts out some powerful partners in our fractal:
D...2024-04-1449 min
Successful Nonprofits PodcastHow to Make Your Brand and Logo Not Suck with Thom Mozloom and Jason AbsherIt doesn’t take much to build an effective brand. Yet many nonprofits struggle and end up investing a lot of time, energy, and money for little return. Today’s guests, Thom and Jason, specialize in helping nonprofits fortify their brand. Together, we delve into practical steps you can take to make sure your brand resonates with your audience and that your logo is an effective reminder of your new, awesome brand. This episode answers the following questions: What is the purpose of a logo? What are examples of great logos? How can I make my logo...2024-03-1939 min
The Business Storytelling Podcast654: How to build a brand identity - a chat with Rob MeyersonRob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.
We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.
In this 24-minute episode, we discuss:
The 6th edition! Congrats. What's new?
What is a brand identify?
How to start building it?
Where does this fall in the priorities of what companies have to do?
Join us.
Grab a copy of the book here: https://amzn.to/4bVjCOW2024-03-1224 min
This Is SupercriticalWhy the Cannabis industry needs professional brand marketing with Laura Johnston“But my brother-in-law studied design in college” is a familiar refrain marketers hear when money gets tight, but cutting your marketing budget in cannabis could kill your company. Host Sparky Rose sits down with award-winning creative brand marketer Laura Johnston to talk about the importance of expertise when building and supporting brands in cannabis. What is a brand? How much should you invest? Why do you need professional help? If you want to extract the essence of what really matters in the cannabis industry, don’t miss an episode of This is Supercritical. Set up a co...2024-02-2930 min
Life in ProgressSolomon’s Light Bed Rest & Leaking Embryos!?This week we sit down to share all about the big day - IMPLANTATION! We also update listeners on BABY|MAMA as our launch date fast approaches and talk about some of the plans we have in store for the brand!
New episodes every Monday.
Have a question? Send it in to: lifeinprogressshow@gmail.com (mailto:lifeinprogressshow@gmail.com)
Check out our skincare line for mothers and babies! www.babymamabrand.com (http://www.babymamabrand.com)
For all things Solomon...2024-01-082h 35
The Auto Repair Marketing PodcastFragmented Marketing: How It’s Hurting Your Brand and Wasting Your Money [E078]In this episode of the Auto Repair Marketing Podcast, hosts Brian and Kim Walker discuss the negative impacts of fragmented marketing on a brand. They stress the importance of a cohesive marketing strategy, consistent branding, and the role of a brand style guide. They share their experiences and the lessons they've learned in marketing their auto repair shop. The hosts also discuss the changing landscape of marketing, the importance of planning, and the role of a fractional Chief Marketing Officer (CMO). Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at h...2023-12-1330 minLife in ProgressGender Reveal!Hey girl, we know, the episode is over 4hrs long. We’re just as shocked as you are. We’re sorry/you’re welcome.
This week we talk about a LOT, obviously. With Thanksgiving behind us and Solomon being back from Japanese, we start off with how we both had individually enlightening and transformative weeks. We take you through our adventurous night seeing Mariah Carey with Tia’s kids, update you on our progress with our brand BABY|MAMA and when we plan to launch, and most importantly: SHARE OUR FINAL EMBRYO COUNT AND GENDER REVEAL!
We’ve got some audio blip...2023-12-044h 07Solving for B°The Employee Impact on a BrandMore and more, companies are realizing that their employees play a major part in supporting and building their brand. As the front line of a brand, the way they align themselves with the mission, vision and values of a brand can have a major impact on the success of that brand's perception in the minds of its customers.
In this episode of the podcast, Chris, Bo, Cynthia and Charity discuss the ways brands rely on employees to deliver their brand vision.
2023-10-3042 minLife in ProgressReligion, Lawyers and Doctors, Oh My!This week we talk about religion, getting lawyers involved, our new skincare brand and more as we officially start our IVF cycle!
New episodes every Monday.
Have a question? Send it in to: lifeinprogressshow@gmail.com
Check out our skincare line for mothers and babies! www.babymamabrand.com
For all things Solomon Ray, follow him on all socials at: @solomonraymusic
For all things Tia, follow her on Instagram at: @xox.tia 2023-10-302h 10![One\'s Divine Destiny [ 1.D.D ]](https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/21555911/21555911-1694635866023-490715e7de6da.jpg)
One's Divine Destiny [ 1.D.D ]Rebirth..The Story Behind The BrandIn this episode introducing the voice behind the brand and podcast, Brandon. Providing the listener with a deep dive into how this brand was created and the backstory behind how I overcame depression and embracing my authenticity. Speaking from a vulnerable but true perspective about how it is I came up with this brand and the adversity that birthed it. Therefore, why this episode is called "Rebirth" because it's a trust testament and story about how I actually grew into the person I am today. After years of dealing with anxiety, life pressures, people pleasing, and just uncertain about...2023-10-0313 min
The Marketing Phoenix PodcastHow Brand Awareness, Demand Generation, Lead Generation, and Analytics Should Drive SalesIn this episode of the Marketing Phoenix Podcast, Melissa Rogozinski interviews legal tech marketing and startup experts, Martha MacPherson and Cheryl Wilson Griffin, to discuss the basics of marketing for legal tech and law firms, including brand awareness, demand generation, lead conversion, and analytics reporting.The episode covers the following topics:What is brand awareness and why is it important?What types of activities generate brand awareness?Who is responsible for brand awareness activities and results?What is demand generation and how does it differ from lead generation?What types of activities fall under demand generation...2023-10-0238 min
The SaltyMF GOATGarrett Gangarossa - CEO of X-Factor Consulting LLC Sports Talent Brand MarketingThe SaltyMF GOAT Podcast with Garrett Gangarossa Founder & CEO of X-Factor Consulting, LLC. Brad Banyas of SaltyMF Enterprises sits down with Garrett Gangarossa Founder/CEO of X-Factor Consulting, LLC. a Sports Talent Brand Marketing Company.Watch the Live Podcast on YouTube!Watch NowAbout X-Factor Consulting, LLC:Our company was established with a clear vision in mind; to establish a network of professionals who have control over the direction of their brand and sphere of influence! Today, we have...2023-09-1432 min
The Auto Repair Marketing PodcastWhat is a "Brand"? [E061]People tend to think of a company’s brand as their logo, colors, and maybe some fonts. But there’s so much more to a brand. It goes so much deeper than visuals and marketing. That’s what we’re talking about in this episode of The Auto Repair Marketing Podcast.Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shopsThe Definition of a Brand (00:00:10) The hosts discuss the components of a brand and emphasize that it is more than just a logo, colors, and fonts.Th...2023-08-1621 min
The Hairdresser Strong ShowHow to Build a Brand | Adam Muncy | Co-Owner + CEO | Samson's HaircareTune in to hear Adam Muncy, Co-Owner + CEO of Samson's Haircare, deliver tons of valuable information about building a brand! Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!KEY TAKEAWAYS:-- Is your brand you, or do you want to have a separate brand from your own identity? This can also look like separating the Brand from you and your partner(s)-- BUILDING A BRAND? Start with a mood board. Figure out what matters to you in te...2023-07-3122 min
Power Moms Network All Shows FeedPodcasting Your Brand - The Best Trailer for YOUR Show (Podcasting 101)Send us a textFiguring out the best trailer for a particular show is one of my favorite steps of the podcast launch process! Should you start with a simple descriptive intro–which will be very different from all of your other episodes? Or, should you instead just start with a regular episode? Is there a third option for you to consider? Well, it turns out, there are a lot of options! And, I will first start by reviewing your basic choices and then running through a few of the more dynamic ideas I have tried over th...2023-07-1120 min
The Hairdresser Strong ShowBuilding a Brand & Production Biz via My Hair Community & Relationships | Ivis Hernandez | Hair Artist + Owner | Tha Viibe & Viibe DifferentTune in to hear Ivis Hernandez tell us how he built his clothing line and events production business via his community & relationships!Follow/subscribe to be the first to know when new episodes are released. Like what you hear? Leave us a review!KEY TAKEAWAYSRelationships and Community are some of the most important aspects of being a successful entrepreneur.Artists and Creators need to get their work out in front of the public and what better way than asking your community to help you? The network effect of this is so much...2023-07-0340 min
Power Moms Network All Shows FeedPodcasting Your Brand - A Podcast is Content You Own (Podcasting 101)Send us a textEvery time you turn that mic on, you are creating content you own. But, have you really absorbed, yet, what opportunities can exist for yourself, your brand, and your business’ bottom line with that content? You can turn it into tools to fuel your business! Today, I will walk you through repurposing your podcast audio, video, and transcripts and creating integrations into your various business funnels. It’s my next Podcasting 101 topic ready to roll for you today. Listen in and let's do this...!Host, Lead Editor, and Executive Producer: P...2023-06-2726 min
The Brand Called YouHow the Cruise Industry tackled the pandemic | David Giersdorf, President, Giersdorf Group LLC; AuthorIn this episode of "The Brand Called You", host Ashutosh Garg interviews David Giersdorf, President of Giersdorf Group LLC and founder of Global Voyages Group. Giersdorf talks about his unusual journey from the travel industry to becoming a board advisor. He shares his experience of growing up in Alaska and working in his father's tourism business from the age of 13. Later, they expanded into small-ship cruising worldwide and eventually sold the company to a more giant conglomerate. Giersdorf went on to work for Carnival Corporation, owning several premium and boutique brands. He offers his unique perspective on entrepreneurship and...2023-04-0129 min
The Brief Bros.89. A closer look at brand tone.Henry Gomez and I tackle another “nuts and bolts” creative brief topic: brand tone of voice. I have often said in my workshops that if any part of a brief can be cut and pasted from another brief, the “tone of voice” may be a candidate. The brand tone should be the same from one campaign to the next. But after this discussion with Henry, I’ve changed my mind. Why? It’s too important, and the act of cutting and pasting creates the possibility of taking the brand tone for granted. Henry and I explore a Crispin Porter Bogusky brief for Bu...2023-01-1936 minSolving for B°What is a Brand Strategy?Brand strategy is something we specialize in here at BrandExtract, and it's something we work on every day. But what does it actually look like to build one, and what are the building blocks that make a brand strategy work? Chris, Bo, Cynthia and Charity define what a brand strategy is, why it's important for your brand and overall business, and touch on a few key points about how to build a strong one.
2022-11-0839 min
The Brand Called YouHow is technology changing advertising? | Kishore Dharmarajan, CEO, Seo Souq FZ LLCThe definition of brand building is to generate awareness about your business using strategies and campaigns with the goal of creating a unique and lasting image in the marketplace. Positive image + standing out = brand success.
With social media gaining a larger part of our lives, businesses have resorted to them for marketing their brands. A business branch, which was earlier seldom seen to be a cost, is now an investment, trying to gain maximum eyeballs and attraction to a brand for its success.
About Kishore Dharmarajan
Kishore Dharmarajan is the CEO of Seo Souq...2022-07-0622 min
Storytelligent | Brand Storytelling with Bryce McNabbBrand Storytelling Is About Empathy | The Methodology & Values of Brand StorytellingWhat exactly does brand storytelling include? What’s the purpose?
In this episode, I’m going to connect the dots from prior episodes and explain how brand storytelling is a methodology. It’s not merely cinematic marketing or telling stories all the time. It’s a marketing approach that covers the continuum from brand strategy (defining your story) to content marketing (telling that story). By using your customer’s story as an empathy tool, you can design a truly customer-centric brand built on loyalty and trust. Isn’t that what we all want?
CONNECT WITH BRYCE AT MCNA...2022-06-2731 minStorytelligent | Brand Storytelling with Bryce McNabbLevel 1 Brand | Where Do You Start with Brand Storytelling?What story should you be telling when you start your business? Should you “start with why”...or does that spell financial disaster?
Today I’m discussing where to start with brand storytelling when you have a new business. These stories will build your foundation, attract customers, and secure steady business growth. I’ll be reviewing the 5 Levels of Brand Development I discussed last fall and dive deep into how to build your Level 1 Brand.
CONNECT WITH BRYCE AT MCNABB STORYTELLING
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2022-05-1627 minStorytelligent | Brand Storytelling with Bryce McNabbBrand Storytelling and Sales Funnels | STOP Throwing Hail Mary'sWhat should you do with your brand film after you make it?
Most people say “post it on our website”....but is that a smart strategy? How many people will type in your website address, show up and watch it? It's often not as many as you hope.
Is there a better way to get more mileage out of your brand film?
Quick answer: YES. Instead of passively posting it on your website and hoping it will be a “marketing magic bullet,” let me offer a new strategy: put it in a funnel.
In thi...2022-05-0225 min
Pet Sitter Confessional5 Ways to Strengthen Your BrandDo you have a strong brand for your pet business? Why should we be concerned about it? Our brand is being built as we operate our business so the process of strengthening our brand is purposefully steering it to better position our business in the market. We share 5 ways to start building a stronger brand today. Plus, Natasha O’Banion with Automated CEO answers, “Should I take business and marketing classes?” Main topics: What is a strong brand? Why you need to strengthen your brand 5 ways to build a stronger brand Ask a biz coach - automa...2022-04-2524 minStorytelligent | Brand Storytelling with Bryce McNabbWhat's the Purpose of your Brand Story? | 3 Ways to Use Your Brand StorySo, you've painstakingly sat down with your over several meetings and crafted your brand story. You feel great. You’ve accomplished something. Or have you?
What should you do with your brand story?
Was all that work and exertion for the sole purpose of writing out a statement (that’s not even a story) to put on your “About Us” page or include on a handout for new employees?
I don’t think so.
Today I’m discussing what to do with your brand story, how it improves and streamlines your marketing, and...2022-02-2123 min
OBBM NetworkLocal Business Discusses Mental Health - Building The Brand PodcastHost and Brand Developer Paul Hittner talks with Susan Hamilton, Author Beth Elkassih, and Life Coach Pamela Greene about mental health perspectives. Reach Pamela Greene for life coaching at CoachingUnlimitedllc.com. To work with Beth Elkassih and get her books, including her latest, I Just Want to Be Happy Again, go to MadeYouSmileBack.com, Facebook and Instagram. Go to National Alliance on Mental Illness for more. Go to BizVisionary.com and type in OBBM for 50% off workshops that will t...2022-02-1836 min