Shows
Telemedicine Talks#33 - Inclusive Telehealth: Reaching LGBTQ+ Communities with ImpactHow can telehealth marketing bridge access gaps for underserved communities like LGBTQ+ populations?In this episode of Telemedicine Talks, host Leo Damasco welcomes Julio Morales, a veteran marketing leader with over 20 years in branding and digital strategy. Julio discusses his experiences at an LGBTQ+-focused telehealth company during 2020, where he partnered with 42 nonprofits to boost awareness and patient acquisition amid access disparities. He shares insights on transitioning to Chipper Digital, his agency focused on relatable, year-round campaigns that avoid superficial "pinkwashing" and genuinely connect with diverse audiences. Julio emphasizes cultural sensitivity, data-driven strategies, and the power of...
2025-09-0239 min