Info4y8 - Podcast Details

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Don’t Say ThatFTC Asset Freezes Are Surging...This episode of the Don’t Say That podcast is a bit of a fire alarm episode. Greg and I had to squeeze this one in because the FTC is not slowing down. In fact, it’s the most aggressive we’ve seen them in YEARS — especially with asset freezes. In this episode, Greg breaks down what’s going on behind the scenes… and why we’re seeing a major shift away from traditional CIDs and into full-blown financial lockdowns for marketers. Yeah, they’re freezing bank accounts first and asking questions later. Here’s what...2025-03-2717 min

Don’t Say ThatFTC Laws Every Marketer Must Know...Greg’s out this week, but I’ve got something special for you. Instead of tackling the latest FTC updates solo, I’m bringing you a powerful session, a compliance event we held. In this episode, you’ll hear directly from Greg as he breaks down three critical FTC regulations that impact your marketing: Sections 5, 13B, and 19. These rules shape how marketers handle compliance, and understanding them could mean the difference between running a smooth business and getting hit with serious fines. Here’s what you’ll learn: What Section 5 covers and why the FTC f...2025-03-0440 min

Don’t Say ThatAm I REALLY a Spy for the FTC?All right, I’ve heard the rumors. Some people out there are convinced that I’m secretly working for the FTC—turning in friends, handing over insider info, and using Don’t Say That as a front. Let me be clear: That’s the dumbest thing I’ve ever heard. Greg and I sat down in this episode to address these ridiculous claims head-on. I’m fired up, and I’m setting the record straight once and for all. We break down… Why this conspiracy theory makes ZERO logical sense. The reality of how the FTC act...2025-02-2516 min

Don’t Say ThatCan Marketers Really Go to Jail for Fraud?Wait…jail time? For marketers? Yeah, I had the same reaction when I first heard about it. But here’s the thing—it’s happening. In this solo episode, I break down a recent case where a salesperson (not even the founder!) is headed to prison. And if you think this is a one-off, think again. The FTC is cracking down, especially on “done-for-you” e-commerce offers. Here’s what I cover in this episode: How the FTC hands off fraud cases to the DOJ. The single word that turns civil cases into criminal ones. Why “done-for...2025-02-1814 min

Don’t Say ThatWill Disclaimers Protect You From the FTC?Disclaimers—every marketer loves them. We throw them under testimonials, slap them on sales pages, and assume they’ll magically protect us from the FTC. But here’s the problem… They don’t work the way you think they do. In today’s episode, Greg and I break down one of the biggest myths in marketing—how disclaimers actually function, and why they won’t save you if your claims aren’t compliant. We cover… Why simply adding “results not typical” doesn’t protect you from the FTC. The four key elements you MUST have for a testimo...2025-02-1215 min

Don’t Say ThatDid Greg Just Put A Marketer In Jail?This episode is wild. Greg just helped take down a fraudulent Amazon "done-for-you" business that ripped off his dentist and others out of millions—and got the DOJ involved. What started as a simple refund request turned into a full-blown CRIMINAL case on behalf of former teachers, police officers and more who lost their life savings. Greg walks us through how he built the case, got the SEC and DOJ on board, and ultimately helped put a scammer behind bars. We covered: The shady Amazon automation scheme that tricked investors into handing ove...2025-02-0419 min

Don’t Say ThatWhat Do Trump’s FTC Changes Mean for Marketers?Big changes are happening at the FTC, and they could reshape how we navigate compliance. With Lina Khan stepping down and Andrew Ferguson taking over, President Trump’s executive orders signal a shift in federal enforcement strategies. Greg is flying solo today to break it all down, including what it means for us as marketers. Here’s what we discussed: Why the new FTC head could slow down rule changes. Update on the proposed Business Opportunity Rule expansion. How asset freezes and disgorgements are weaponized against marketers. What Trump’s executive orders on “regu...2025-01-2813 min

Don’t Say ThatImportant 2025 Compliance Changes...In the latest episode of the Don’t Say That podcast, Greg kicks off 2025 with a vital update for all businesses and marketers: the compliance trends that could make or break your year. This episode is packed with critical insights on recalibrating your practices to stay ahead of regulatory shifts. We dive into what’s happening with the FTC, the state of business opportunity cases, and the evolving rules around telemarketing… The implications of the AMG Capital Management case and how it’s reshaped FTC enforcement. Why telemarketing is back in the compliance spotlight under Sec...2025-01-2111 min

Don’t Say ThatThe Biggest FTC Compliance Risks for 2025...Greg took the mic solo for this episode of the Don’t Say That podcast, and he’s diving into the top 5 compliance issues you need to watch for in 2025. These aren’t just theoretical—they’re the real challenges he’s already seeing in the marketing world. Greg discusses common compliance traps like… Why earnings claims (both express and implied) are still the top compliance risk. The four critical rules for using testimonials without crossing the line. What “net impression” really means and how it can land you in hot water. The new FTC click-to-cancel...2025-01-1411 min

Don’t Say ThatWhat’s the FTC Up To in 2025?Happy New Year, everyone! 2025 is already off to a fast start, especially for marketers and businesses keeping an eye on the FTC. In this episode of the Don’t Say That podcast, Greg and I break down everything you need to know about the latest developments and how they’re reshaping compliance. We dive deep into the new click-to-cancel rules that are shaking up subscription models—and that’s just the beginning. Here’s what we covered in this episode: The FTC’s “click-to-cancel” rule—what it means and how to comply. Why clear subscript...2025-01-0726 min

Don’t Say ThatThe FTC Cracks Down On Hidden Fees...It’s New Year’s Eve, and Greg and I are back with a rapid-fire episode of the Don’t Say That podcast! The government is keeping us on our toes with some major compliance updates—and we’re here to break them down for you. First up, we’re diving into the latest twists with the Corporate Transparency Act (CTA) and BOI filings. Under the new rules, businesses must file by January 13th or face hefty daily fines ($500/Day!). Greg explains what this means and how to stay compliant. Then, we switch gear...2024-12-3122 min

Don’t Say ThatWhat Happens When The FTC Asks for Your Financials?In this episode, Greg and I dive into one of the scariest parts of dealing with any regulator: financial disclosures. If you’ve ever wondered, “What exactly do they want, and how do I protect myself?” this episode is a must-listen. When you’re in legal trouble, regulators demand a complete picture of your finances, which means listing out all assets and liabilities—and failing to disclose something can make things far worse. But what should you include, how should you structure it, and what mistakes could cost you dearly? Here’s what we brok...2024-12-2427 min

Don’t Say ThatA Passive Income Offer That Could Lead To Jail TimeIn today’s episode of the Don’t Say That podcast. Greg dropped a bombshell about done-for-you businesses like Amazon FBA or dropshipping setups. Turns out, the DOJ and SEC are cracking down hard, and it’s landing people in jail—not just the founders, but even the salespeople! We originally had a different topic planned, but this was too important not to dive into. If you’re selling these programs—or even thinking about starting one—this episode could save you from major legal trouble. Here’s what Greg and I discussed: The SEC and D...2024-12-1731 min

Don’t Say ThatIs Your “Done-for-You” Offer a Legal Risk?In this episode of the Don’t Say That podcast, Greg and I tackle the Business Opportunity Rule—a topic that could make or break your business if you're in the "make money online" or business education niche. Recent cases have made something crystal clear: if you're offering certain types of training or business setups, the FTC could FREEZE your assets and label you non-compliant. Greg breaks it down so we can all stay out of trouble. Here’s what we cover: The alarming rise in FTC cases using the Business Opportunity Rule. K...2024-12-1017 min

Don’t Say ThatWhy Surveys Could Save Your Business From the FTCIn this episode of the Don’t Say That podcast, Greg and Anik break down a POWERFUL and often overlooked compliance tool: surveys. Surveys aren’t just a tool to improve your business—they’re a secret weapon for compliance. Anik learned this the hard way during my own FTC investigation. Turns out, surveys could have saved me a lot of headaches. In this episode, Greg and I break down why surveys matter and how to use them strategically in your business. We cover topics like… Why the FTC loves to see surve...2024-12-0322 min

Don’t Say ThatOffer Financing Solutions for Your High Ticket? The FTC Is Watching…If you’re offering financing for your high-ticket programs, this is an important episode. The FTC just took down a company for shady financing practices—and their case could have serious implications for anyone offering or partnering with financing options. In this episode, Greg and I dive deep into a shocking case where a financing company used “credit stacking” to exploit clients—and why marketers need to take this as a wake-up call. We break down: The FTC’s stance on financing offers tied to coaching programs. Why the “last dollar rule” could get you in...2024-11-2626 min

Don’t Say That10 Costly FTC Webinar Mistakes You Might Be Making...In this episode, Anik comes at you straight from Webinar Con to reveal 10 costly compliance mistakes that many marketers make in their webinars. These mistakes are SHOCKINGLY common - some are even taught in many copywriting courses! The good news is that even without these practices, your webinars can still CONVERT! In this episode, Anik dives into mistakes like… A common mistake webinar marketers make in the FIRST MINUTE of their webinar. The problem with saying an evergreen webinar is live. 2 testimonial mistakes the FTC is cracking down on. Why regulators HATE “valu...2024-11-1914 min

Don’t Say ThatNew Congressional Report Accuses Lina Khan of Overreach!In this episode, Greg and I unpack a big new report from Congress on FTC Chair Lina Khan. This oversight report accuses Khan of crossing some serious lines—like letting politics influence the FTC’s work and compromising due process. Greg brings his deep knowledge to break down what’s in this report, how the FTC has shifted under Khan, and what might change with the new administration. Whether or not the claims are politically motivated, the findings are pretty eye-opening. In this episode, we dig into… Key accusations from the repor...2024-11-1227 min

Don’t Say ThatUsing These 4 Words on Sales Calls? You Could Get Sued!This might be the hardest lesson I’ve ever learned. The FTC hit me with fines mainly because our sales team kept asking one simple question. And it's 4 words long… Here's the thing - most marketers don't realize this common sales tactic is actually considered an implied earnings claim by regulators. Even with a full-time paralegal and strict sales policies, we still got in trouble. In this episode, Greg and I break down: The FTC views goal-setting questions as manipulative future pacing techniques… Our team missed this violation until Greg pointed it out… Ho...2024-11-0520 min

Don’t Say ThatBig New FTC Rules for Phone Sales - Urgent!If you use the phone, Zoom, or one-on-one sales strategies, the FTC could be watching you closely. And they just passed some major new rules that went into effect just a week ago that you need to know about. In this week’s episode of “Don’t Say That!”, I sat down with compliance attorney Greg Christiansen, who has over 20 years of experience, to break down: The specific new record-keeping requirements the FTC is imposing on all telesales teams… What details you must now meticulously document for every single sales call… The shocking 5-year retention pe...2024-10-2920 min

Don’t Say ThatFTC Passes New Rules for Recurring Subscription Businesses - Must Watch!The FTC just dropped some MAJOR changes around subscription rules that impacts anyone selling recurring offers or memberships. In today’s episode, Greg and I break down what these new rules mean, how they’re impacting businesses, and what you need to do to stay compliant. We even cover the tricky topic of “saving the sale” and the new requirements around that! Here’s what you’ll learn: What the new "Click to Cancel" rule means for online subscriptions. Why the FTC is cracking down on gyms and other subscription models. How to “save the...2024-10-2221 min

Don’t Say ThatMarriott Pays $56M Fine to FTC Because They Kept Customer Data Too Long?In today’s episode, Greg and I dive into a crucial topic many businesses overlook—document retention policies. I know it doesn’t sound sexy, but this could save you from SERIOUS trouble. It’s all about knowing what data to keep, what to toss, and how to protect your customer information. Last week another big-name settlement dropped involving Marriott and a $56 million settlement. What went wrong, and what can other business owners take away? Greg explains exactly why this happened and what we can all learn from it. Here’s what we cov...2024-10-1524 min

Don’t Say ThatDoes The FTC Care if Social Media & Podcasts Are Non-Compliant?In today’s episode, Greg and I discuss a tricky area for marketers: the fine line between editorial content and advertising. Marketers use podcasts, blogs, social media posts, and other content marketing to build their brands and sell their products. Do the FTC’s rules still apply? Just because something looks like an editorial doesn’t mean you can break the rules. Even content that subtly helps you sell can catch the FTC’s attention. Here’s what we cover: The clear legal line between EDITORIAL and ADVERTISING content Why the FTC cracked dow...2024-10-0819 min

Don’t Say ThatThe FTC Is Attacking A.I. Companies - Are You At Risk?In today’s episode, Greg and Anik discuss the FTC’s latest moves against companies making exaggerated claims about AI services. This isn't just about AI, though. It’s about how marketers, in general, need to be super careful about the promises they make—whether it’s a tech tool, an e-commerce platform, or any other kind of business We discuss the growing pressure on marketers to back up their claims and the very real consequences of not doing so. There’s been a surge of investigations, and the FTC is watching AI closely. Spoil...2024-10-0133 min

Don’t Say ThatWhat Happens If The FTC Freezes ALL Your Assets?Imagine waking up one morning to find everything you own—cash, investments, even your home—completely locked down. This is a nightmare scenario experienced by many people targeted by the FTC and other regulators. In today’s episode, Greg and I dive into what happens when the government freezes your assets, what might cause them to do it, and what you can do to protect yourself. We discuss everything from shocking case studies to the practical steps you need to take now to reduce your exposure. Here’s what we covered: The ex...2024-09-2434 min

Don’t Say ThatFTC Non-Compete Rule Blocked. What’s NextHave you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ In this episode of "Don't Say That!", Greg and I dive deep into the latest updates on non-compete clauses and whether they’ll be banned. A recent court ruling blocked the FTC’s ban from taking effect. However, this is probably just the beginning of a long legal battle. After all, the FTC rarely backs down without a fight, and this issue is n...2024-09-1721 min

Don’t Say ThatHow To Establish “Typical Results” For Your Testimonials!Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ In today's episode, Greg and I dive into a complex and often misunderstood topic: proving "typicality" for results-based testimonials. This is one of those compliance areas that can catch marketers off guard. Remember: if you use a results-based testimonial, you need to show that it’s what your “typical” customer is getting. This compliance area can easily catch marketers off guard—and recent FT...2024-09-1026 min

Don’t Say ThatCan the FTC Put You in Jail? Shocking Case Study Explained!Today’s episode of Don’t Say That is a real eye-opener! I sat down with Greg Christianson, and we tackled a terrifying question: Can the FTC put you in jail? The answer might surprise you… Greg shared a case that shocked me. A marketer was sentenced to 25 years in prison because of a collaboration between the FTC and the Department of Justice. The question I had for him was… is this something that should keep marketers up at night? Here’s what we covered: The shocking case of Simple Health LLC and the 25...2024-09-0334 min

Don’t Say ThatWhat Legal Pages Does a Website Need To Help Protect You From Lawsuits!In this episode of Don’t Say That, Greg and I dive into the essential legal protections every website needs to avoid costly lawsuits. We also talk about a series of cases involving DISNEY and FACEBOOK reveal the importance of these pages. We talk about how the overlooked pages on the footer of your website can help keep your business safe. Via no If you want to make some simple changes to massively increase your protection from lawsuits, then this episode is a must-match. Here’...2024-08-2727 min

Don’t Say ThatThe FTC Bans Buying Fake Followers & Reviews!Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ In today’s episode of “Don’t Say That!” Greg and I dive into the FTC's latest ruling on testimonials and reviews. At first, I thought it was no big deal, but boy, was I wrong. We break down what the FTC considers "fake" and why even well-intentioned marketers might be in hot water. Here a...2024-08-2028 min

Don’t Say ThatHire Contractors? Don’t Make This Very Common FTC Violation!👉 Want to learn how to market compliantly, scale & drastically reduce your risk of being sued by the FTC? Check out these resources: #1 - Our "Don't Say That" Book - Get It Now. https://www.dontsaythat.com/go #2 - 33+ Legal Documents, Lawyer Access, Certification + Training - Academy: https://compliantacademy.com #3 - A.I. Powered FTC Compliance Software - Answers, Reviews and Your Compliance Score in Minutes! https://www.complily.com ===================================================================== If you hire contractors for your business, there’s an extremely common FTC violation that many compa...2024-08-1326 min

Don’t Say ThatShould You Record & Save Your Sales Calls? Using a Document Retention Policy…Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ There is ONE part of your marketing business that could be filled with legal landmines. Your sales call recordings. In today’s "Don't Say That" episode, Greg and I reveal the hidden legal dangers lurking in your customer conversations. We cover a ton of ground, including… Why handing over call recordings to customers could be a MASSIVE legal risk… The...2024-08-0625 min

Don’t Say ThatWhat Happens To The FTC If Donald Trump Wins The 2024 Election?Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ There’s one question I’ve been hearing from a ton of people this summer. What happens to the FTC if Donald Trump wins the 2024 presidential election? Think a new president means you can throw compliance out the window? Think again. Today, Greg and I are tackling some of the biggest election-year compliance myths. We covered everything from… Why a Trump presi...2024-07-3035 min

Don’t Say ThatThe Supreme Court Just Delivered a Huge Blow To The SEC & FTCHave you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ It turns out, the SEC and FTC are absolutely NOT untouchable. And the Supreme Court is proving that again. In today’s "Don't Say That" episode, Greg and I are dissecting the game-changing SEC v. Jarkesy ruling. Trust me, this is going to have FAR-REACHING implications for marketers. As we put it in the episode, this could go a long way toward...2024-07-2342 min

Don’t Say ThatThe Compliance Revolution - What’s Next for Greg & Anik…ave you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ I’m so excited to finally announce that ALL the pieces of our “Compliance Revolution” puzzle are finally in place. So I dropped some massive announcements in this episode… I’m pulling back the curtain on the incredible journey that led to the launch of his compliance empire. I’m going deep on EVERYTHING that we’ve accomplished as we l...2024-07-1614 min

Don’t Say ThatWill Your AFFILIATE Program Get You Sued By The FTC?Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ Think affiliate marketing is your ticket to easy profits without the compliance headache? Think again. In today’s episode of "Don't Say That," Greg and I reveal the hidden compliance minefield lurking beneath your affiliate program. Discover the shocking realities of affiliate liability, including: Why even "compliant" affiliates could inadvertently put you in the FTC's crosshairs… The Herbalife case study: How a lac...2024-07-0921 min

Don’t Say ThatEmergency Episode: Did The Supreme Court Just Rip Apart the FTC’s Authority?Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ Emergency Bonus Episode: Have Major Supreme Court Rulings Changed EVERYTHING? The Supreme Court just dropped a bombshell that could reshape the world of marketing compliance. So we needed to film an EMERGENCY episode. In this bonus episode, Greg breaks down two game-changing rulings and what they mean for your business. These shifts are HUGE. In the episode, Greg...2024-07-0426 min

Don’t Say ThatCould Your Social Media Content Get You Sued By The FTC?Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ When it comes to social media marketing, the rules of compliance aren't just suggestions - they're 100% necessary. Even if you’re not selling anything in your “free” content. In this week’s "Don't Say That!" episode, Greg dives deep into the murky waters of organic content, revealing why even your "free" posts could land you in hot water with regulators. Discover the...2024-07-0242 min

Don’t Say ThatStress, Anxiety, Paranoia: What’s An FTC Investigation REALLY Like?Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ There’s one thing I always tell marketers and business owners. NO amount of money is worth having to go through an FTC investigation. Truly nothing prepares you for the emotional rollercoaster of an investigation and lawsuit. And in today's episode, I’m pulling back the curtain on my experience with the FTC, and revealing the human side of regu...2024-06-2542 min

Don’t Say ThatHow Do You Talk About Your OWN Results Without Getting Sued?Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ When it comes to using your own results in marketing, context is EVERYTHING. In today’s episode of "Don't Say That!" episode, Greg and I revealed the right way to share your success stories without setting off regulatory alarm bells. Discover the critical nuances that could make or break your compliance, including: Why even true claims can create a "false...2024-06-1840 min

Don’t Say ThatIs Your Money-Back-Guarantee An FTC-Violation Waiting To Happen?Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ When it comes to money-back guarantees and refund policies, you could be playing with fire. In today’s "Don't Say That" episode, Greg dove deep into just how risky it can be when you try to play games with your refund guarantees. Discover the shocking truth about guarantees, including: Why even perfectly executed money-back offers are a magnet for the...2024-06-1228 min

Don’t Say ThatIs The “Net Impression” Of Your Marketing ILLEGAL By The FTC?Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ When it comes to marketing and advertising compliance, there are no 2 more important words than… NET IMPRESSION. No amount of gamification or twisting of words can fix a non-compliant net impression. In this week’s "Don't Say That!" episode, we dive deep into what net impression ACTUALLY means and why it's the ultimate litmus test for whether your marketi...2024-06-0453 min

Don’t Say ThatAre You Protected From Class-Action Lawsuits?Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ If you're using Facebook ads or tracking pixels on your website, you could be the next target of a sneaky new wave of class action lawsuits. In this week's "Don't Say That" episode, we reveal how a recent $750 million Facebook settlement has opened the floodgates for opportunistic lawyers - and why your business could be in their crosshairs. Discover the latest legal...2024-05-2826 min

Don’t Say ThatIs There ANOTHER FTC Now? Supreme Court Ruling…Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ If you thought the FTC was the only regulatory watchdog you had to worry about, think again. In this week's episode, Greg reveals the shocking rise of a powerful new agency that could spell trouble for your business. Discover the little-known organization that's coming after marketers. In this episode, we cover… Why the Consumer Financial Protection Bureau (CFPB) could be your worst nightm...2024-05-2133 min

Don’t Say ThatDoes the FTC Sue Companies & Individuals Outside The U.S.?Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ If you think living outside the U.S. protects you from the FTC's wrath, think again. In this week's "Don't Say That" episode, Greg revealed the truth about just how GLOBAL the FTC really is. There are so many little-known ways the FTC can come after you, even if you've never set foot in the U.S. including: Why simply sellin...2024-05-1425 min

Don’t Say That5 Phone Sales Violations That Get Marketers Sued By The FTC!Have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ If you use phone sales, you could be in the FTC crosshairs. Unfortunately, “telesales” has become one of the BIGGEST targets for regulators in 2024. And there are 5 extremely common mistakes that many marketers are making during their sales calls. Take it from me, if you don’t fix these ASAP, you could end up being sued by the FT...2024-05-0740 min

Don’t Say ThatFTC Bans Non-Competes? How To Get Around It 😉If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit And have you gotten your copy of Don’t Say That! the book yet? We’re officially live and getting amazing reviews already! Go here to get your copy: https://dontsaythat.com/go/ Now, onto today’s episode… This week, the FTC made a major ruling about NON-COMPETE contracts and a lot of business owners seem to be freaking out about it. If...2024-04-3026 min

Don’t Say ThatCan Contractors & Freelancers Get Sued By The FTC?Before we dive into today’s episode, “Don’t Say That!” the book is officially LIVE. Make sure to get a copy for yourself, your team, your clients and your friends! Greg and I spent MONTHS working on this. Get your copy right here! https://dontsaythat.com/go/ If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit Now, onto today’s episode… Are you a freelancer, contractor, or even an employee who thinks you're im...2024-04-2321 min

Don’t Say That10 Ways Your Advertising Can Get You SUED!Here’s what I’ve been explaining to people when I talk about compliance. There are a lot of different ways you can quickly improve the compliance of your business and reduce your risk. No company will ever be 100% free of risk, but there are 10 quick things you can do that will each lower the compliance risk of your company. Today, we’re doing a “lightning round” and Greg is covering them all! During this episode, Greg and I cover a TON of ground, including: The shocking...2024-04-1655 min

Don’t Say ThatCan AFFILIATES Get Sued by the FTC?If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit AFFILIATES - think you’re immune from the FTC because you’re promoting other people’s products? Think again… In this week's episode, we brought on our very first guest to share his story. And this is huge for affiliates. Mike G. shares his insane story of how simply promoting the wrong company led to his worst nightmare. Mike was living the...2024-04-091h 06

Don’t Say ThatIs Your Lawyer a Disaster Waiting To Happen? Most Know NOTHING About The FTC!If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit Finding the RIGHT attorney could make or break your business if the FTC comes knocking. Trust me, I learned this lesson the hard way. In the latest "Don't Say That!" episode, Greg and I break down EXACTLY what you need to look for when hiring an FTC compliance attorney. We cover… The shockingly small number of true compliance experts in the count...2024-04-0233 min

Don’t Say ThatThe Harsh Truth About Life After FTC Settlement - Scrutiny, Enforcement & PTSD…If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit Welcome back to “Don't Say That!” In today's episode, Greg and I are diving into a topic that's extremely relevant even if you've NEVER been sued by the FTC or a state AG - life after settling. As someone who's still early in my "parole" after my own FTC settlement, I had a lot of questions for Greg about what to expect in the coming years. ...2024-03-2640 min

Don’t Say ThatThe FTC Just Fired a Warning Shot at B2B Marketers…If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit Two massive new regulation changes were just announced. And if you’re not up to date on them, you could be marketing non-compliantly. And no, unfortunately not knowing the rules is NOT a defense. I know from experience. In today’s episode, Greg unpacks the 2 latest HUGE regulatory changes that were just announced and explains EXACTLY what they mean for you and your business...2024-03-1937 min

Don’t Say ThatThe #1 Rule For Compliant Testimonials - Almost All Marketers BREAK It…If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit Testimonials are EVERYWHERE. After all, they’re one of the best tools marketers have at their disposal. There’s just one problem… So many of them are completely non-compliant. In today’s episode, Greg and I sat down to discuss the biggest problems marketers are overlooking when it comes to their testimonials. The biggest problem according to Greg? Now having a reliable method to track cust...2024-03-1243 min

Don’t Say ThatIs Your REFUND Policy A Lawsuit Waiting To Happen?If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit Greg is back on the pod this week and we’re tackling one of the biggest questions we keep hearing from YOU. How exactly do we handle refunds, conditional refunds and guarantees? If it seems like EVERYONE has a guarantee these days, you’re right. But here’s the thing - most people are going about creating guarantees and issuing refunds ALL WRONG… Greg zeroes i...2024-03-0537 min

Don’t Say ThatMy Biggest FTC Lessons Revealed + The 2 Riskiest Types Of Marketing Right Now | PART 2If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit Alright, I’m BACK with part 2 and picking up exactly where I left off last week. Today, I’m covering 8 more SHOCKING truths I learned during my 18-month investigation from the FTC. This week, I’m diving deep into some of the more complex legal codes that very few marketers know anything about. Heck, I knew nothing about them either. Until I was forced to confront them. Anot...2024-02-2724 min

Don’t Say ThatThe 15 Shocking Truths I Learned From Being Sued By The FTC | PART 1If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit I’m flying solo in today’s episode, so I thought I would give you guys a DEEP DIVE into the 15 most shocking truths I discovered when I was sued by the FTC. In the episode, I go point-by-point through the BIGGEST surprises I faced in those 18 months dealing with the FTC. I had heard from friends and colleagues what it was like, but man, did I have some eye-op...2024-02-2033 min

Don’t Say ThatIs Putting Values on Bonuses & Creating Stacks Legal?If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit In today’s episode, we’re covering another extremely COMMON violation that so many marketers make. It’s all about inflated bonus stacks. And while most marketers use these - it’s also one of the BIGGEST targets for the government right now. Value stacking may seem harmless on the surface, but trust us, the government doesn’t think so. In this episode, we cover a ton of groun...2024-02-1324 min

Don’t Say ThatAlmost Every Testimonial Is Non-Compliant - Here’s How To Fix That…If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit There’s a harsh truth when it comes to TESTIMONIALS in marketing… Almost all of them are non-compliant. Don’t get me wrong, most people aren’t trying to break the rules. But hardly anyone knows how to make sure their testimonials are actually compliant. That’s where Greg comes in. In today’s episode, Greg lays out the exact guidelines...2024-02-0641 min

Don’t Say ThatThe 5 FTC Violations Almost All Advertisers Are Making...If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit It’s amazing how few marketers realize the mistakes they’re making… In today’s episode, 20+ year FTC pro Greg Christiansen goes IN-DEPTH on the 5 key areas where he sees regulators focusing most of their attention right now. No one knows more about what the FTC is doing than Greg. And he broke down the 5 most common mistakes he sees people getting slammed for by the...2024-01-3045 min

Don’t Say ThatROBOCALL Violations + Can Compliant Marketing ACTUALLY Sell?If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit One thing has become crystal clear already in 2024, The FTC means business when it comes to robocall violations In this info-packed episode, 20+ year FTC attorney Greg Christiansen dives deep on: The ACTUAL rules and recent FCC consent clampdowns around robocalls/ringless voicemails… Exactly why robocall violations bring such aggressive actions ($50K fines per instance)... Easy proactive steps to ensure you steer clear (proper opt-in disclo...2024-01-2327 min

Don’t Say ThatDo Small Businesses & International Businesses Get Sued By the FTC?If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit In this episode, Greg and Anik dissect some of the craziest examples of people trying to skirt the FTC’s rules. Spoiler alert: never put your spouse’s name or info on the line. The government will sue them too… In this episode, Greg goes deep on some of the craziest examples of just how far FTC enforcement can reach. After 20+ years working cases, Gr...2024-01-1647 min

Don’t Say ThatThe #1 Type of Marketing The FTC Is Targeting Now…If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit In this episode, Greg and Anik dissect one of the most recent cases from the FTC and how it highlights one of the biggest focuses of the government right now. Turns out, in 2024 phone sales are the #1 target for government suits after a key Supreme Court loss clipped the FTC’s wings in 2021. Greg breaks down how legal landmines have shifted and covers topics...2024-01-0941 min

Don’t Say ThatHow The FTC Chooses Who To Sue & Whether You’re Next…If your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit In today’s, Anik and Greg are breaking down how one “innocent” question led to Anik’s investigation from the FTC. Anik thought his team was playing by the rules and taking care of customers. But the FTC saw things WAY differently, taking our standard goal check-in as bait-and-switch deceit. What unraveled over the next 18 months was pure hell. In this episo...2024-01-0944 min

Don’t Say ThatMy Story: What It Was Like To Be Sued By The FTCIf your company does $500,000+ a year in revenue and you want a FREE Compliance Assessment on your marketing, go here: https://naoac.com/audit When I opened my mailbox to a 31-page FTC investigation announcement, I knew my $30 million a year business was in jeopardy. Today, I’m giving you my RAW and exclusive insider’s look into the nightmarish 18-month compliance battle that ensued. From having to instantly gut my thriving company, to the massive legal expenses and mental anguish, I share the ugly behind-the-scenes reality after on...2024-01-0948 min