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Innovationalchemy
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Innovation Alchemy
Episode 14 | The First Wave of Crypto Wallets
In this episode WEtech Alliance's Director of Ventures Services, Adam Castle, and Digital Marketing & Social Media Coordinator, Emilie Robak, talk with Veda Sadhak, CEO and Co-Founder of Ronyn Wallets, about his entrepreneurial journey during "The First Wave of Crypto Wallets". Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
2023-07-05
39 min
Innovation Alchemy
Episode 13 | ScalingUP with REEL Outline
In this final episode from our ScalingUP series, WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye and joins Adam Castle to talk with Vesna Spadafora of REEL Outline, a Windsor tech startup building solutions to help Pharmacists streamline the patient #health journey. REEL Outline is one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's con...
2022-11-19
19 min
Innovation Alchemy with the Adams
Episode 13 | ScalingUP with REEL Outline
In this final episode from our ScalingUP series, WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye and joins Adam Castle to talk with Vesna Spadafora of REEL Outline, a Windsor tech startup building solutions to help Pharmacists streamline the patient #health journey. REEL Outline is one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wet...
2022-11-19
19 min
Innovation Alchemy
Episode 12 | ScalingUP with A20
In this episode, WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye to talk with Sarah Roddy and Ted Williamson of A20, a new ecosystem to help accounting firms connect with their clients and reduce costs and issues related to employee turnover, while increasing control of client work, quality, and efficiency. A20 is one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex. Check out links to some of the tools talked about in this episode in our...
2022-11-11
21 min
Innovation Alchemy with the Adams
Episode 12 | ScalingUP with A20
In this episode, WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye to talk with Sarah Roddy and Ted Williamson of A20, a new ecosystem to help accounting firms connect with their clients and reduce costs and issues related to employee turnover, while increasing control of client work, quality, and efficiency. A20 is one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox.
2022-11-11
21 min
Innovation Alchemy
Episode 11 | ScalingUP with Optimotive
In this episode WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye to talk with Scott Fairley, Founder & CEO of Optimotive Technologies, a Windsor-based startup focused on the enablement of automation for customers operating in muddy, dusty and otherwise unpredictable conditions, and one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | I...
2022-11-04
18 min
Innovation Alchemy with the Adams
Episode 11 | ScalingUP with Optimotive
In this episode WEtech Alliance's Manager of Programs and Client Engagement, Susy Kustra, fills in for Adam Frye to talk with Scott Fairley, Founder & CEO of Optimotive Technologies, a Windsor-based startup focused on the enablement of automation for customers operating in muddy, dusty and otherwise unpredictable conditions, and one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | I...
2022-11-04
18 min
Innovation Alchemy with the Adams
Episode 10 | ScalingUP with Climate Neutral
In this episode, the Adams talk to Kyle Bassett, founder of Climate Neutral, a Canadian cleantech company creating innovative digital tools to accelerate climate action, and one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
2022-10-28
18 min
Innovation Alchemy
Episode 10 | ScalingUP with Climate Neutral
In this episode, the Adams talk to Kyle Bassett, founder of Climate Neutral, a Canadian cleantech company creating innovative digital tools to accelerate climate action, and one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
2022-10-28
18 min
Innovation Alchemy
Episode 9 | ScalingUP with GaiaDigits
In this episode, the Adams talk to Cheng Ye, CEO & Founder of GaiaDigits, one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
2022-10-19
19 min
Innovation Alchemy with the Adams
Episode 9 | ScalingUP with GaiaDigits
In this episode, the Adams talk to Cheng Ye, CEO & Founder of GaiaDigits, one of 5 companies in cohort 6 of our award-winning ScaleUP Accelerator program, powered by Libro Credit Union, in partnership with Invest WindsorEssex. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
2022-10-19
19 min
Innovation Alchemy with the Adams
Episode 8 | Talk Less to Sell More with Hubspot’s Jose Martins
In this episode, the Adams talk selling with engineer, coach, mentor and self-proclaimed introvert entrepreneur, Jose Martins. Learn how Jose was able to get out of his comfort zone to learn sales and marketing, while turning some of his attributes as an introvert into superpowers in sales to become a Top 1% sales performer at HubSpot! Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
2022-06-24
53 min
Innovation Alchemy
Episode 8 | Talk Less to Sell More with Hubspot’s Jose Martins
In this episode, the Adams talk selling with engineer, coach, mentor and self-proclaimed introvert entrepreneur, Jose Martins. Learn how Jose was able to get out of his comfort zone to learn sales and marketing, while turning some of his attributes as an introvert into superpowers in sales to become a Top 1% sales performer at HubSpot! Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
2022-06-24
53 min
Innovation Alchemy with the Adams
Episode 7 | The Entrepreneurial Journey with Ben Puzzuoli
In this episode, the Adams talk to local tech entrepreneur and WEtech Alliance client, Ben Puzzuoli, co-founder and director of sales at Cayzu Help Desk, about his entrepreneurial journey over 20+ years in the industry. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
2022-06-01
47 min
Innovation Alchemy
Episode 7 | The Entrepreneurial Journey with Ben Puzzuoli
In this episode, the Adams talk to local tech entrepreneur and WEtech Alliance client, Ben Puzzuoli, co-founder and director of sales at Cayzu Help Desk, about his entrepreneurial journey over 20+ years in the industry. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | Facebook | Twitter | Instagram | LinkedIn | YouTube
2022-06-01
47 min
Innovation Alchemy with the Adams
Episode 6 | Thinking Outside the (Market)Box with Diana Goodwin
After a brief 2 year pause due to a global pandemic, the Adams are back in the same room again! In this episode, the Adams talk about bootstrapping and growing a business with seasoned entrepreneur, Diana Goodwin. Diana is the Founder & CEO of MarketBox, a B2B sales and scheduling software designed to solve the unique challenges of businesses with mobile and virtual workforces. Diana initially founded AquaMobile, an on-demand swim lesson provider which is now the largest of its kind in North America and Australia. The AquaMobile software gave her the opportunity to start and spin out MarketBox. Music for...
2022-02-25
59 min
Innovation Alchemy
Episode 6 | Thinking Outside the (Market)Box with Diana Goodwin
After a brief 2 year pause due to a global pandemic, the Adams are back in the same room again! In this episode, the Adams talk about bootstrapping and growing a business with seasoned entrepreneur, Diana Goodwin. Diana is the Founder & CEO of MarketBox, a B2B sales and scheduling software designed to solve the unique challenges of businesses with mobile and virtual workforces. Diana initially founded AquaMobile, an on-demand swim lesson provider which is now the largest of its kind in North America and Australia. The AquaMobile software gave her the opportunity to start and spin out Ma...
2022-02-25
59 min
Innovation Alchemy
Episode 5 | Marty McFlywheel
In part 2 of our 3-part "Death of the Funnel" series, Adam Frye makes the fatal error of referencing DC as a life-long Marvel fan, Adam Castle tries to connect with the youth by referencing the “New New” sales theory? The Adams give a good and proper sendoff to Elias St. Elmo Lewis, the father of the funnel. Oh yeah, and they also teach you how to get a flywheel up and spinning in your business. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let...
2020-04-19
48 min
Innovation Alchemy with the Adams
Episode 5 | Marty McFlywheel
In part 2 of our 3-part "Death of the Funnel" series, Adam Frye makes the fatal error of referencing DC as a life-long Marvel fan, Adam Castle tries to connect with the youth by referencing the “New New” sales theory? The Adams give a good and proper sendoff to Elias St. Elmo Lewis, the father of the funnel. Oh yeah, and they also teach you how to get a flywheel up and spinning in your business. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's conn...
2020-04-19
48 min
Innovation Alchemy with the Adams
Episode 4 | Defining Your 1st Sales Process
In part 1 of a 3-part series on the Death of the Funnel, the Adams give you the tools you need to define your customer and get to product market fit and share a tangible 7-step guide to creating your first sales process. ALSO IN THIS EPISODE: The Adams say the word "excited" 600x, Adam Castle attempts to get #RideOrDieCustomers to trend, Adam Frye goes all "A Beautiful Mind" on the whiteboard, and find out who broke young Castle's heart. Check out links to some of the tools talked about in this episode in our Alchemy...
2020-03-11
56 min
Innovation Alchemy
Episode 4 | Defining Your 1st Sales Process
In part 1 of a 3-part series on the Death of the Funnel, the Adams give you the tools you need to define your customer and get to product market fit and share a tangible 7-step guide to creating your first sales process. ALSO IN THIS EPISODE: The Adams say the word "excited" 600x, Adam Castle attempts to get #RideOrDieCustomers to trend, Adam Frye goes all "A Beautiful Mind" on the whiteboard, and find out who broke young Castle's heart. Check out links to some of the tools talked about in this episode in our Alchemy...
2020-03-11
56 min
Innovation Alchemy with the Adams
Deep Cut | Just the 2 of Us
The Adams break into impromptu song that starts out strong but leaves the judges underwhelmed with the finish. Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mic is ALWAYS hot.
2020-03-04
00 min
Innovation Alchemy
Deep Cut | Just the 2 of Us
The Adams break into impromptu song that starts out strong but leaves the judges underwhelmed with the finish. Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mic is ALWAYS hot.
2020-03-04
00 min
Innovation Alchemy with the Adams
Episode 3 | "BIN" There, Done That
In the final installment of our 3-part "Roadmap to Scale" series, the Adams talk to WEtech Alliance client Randall Schwartzentruber, Co-Founder & CEO at BinSentry about how his tech startup is disrupting farming world-wide. Music for this episode provided by local artist MZTF. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | @wetechalliance
2020-02-26
42 min
Innovation Alchemy
Episode 3 | "BIN" There, Done That
In the final installment of our 3-part "Roadmap to Scale" series, the Adams talk to WEtech Alliance client Randall Schwartzentruber, Co-Founder & CEO at BinSentry about how his tech startup is disrupting farming world-wide. Music for this episode provided by local artist MZTF. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | @wetechalliance
2020-02-26
42 min
Innovation Alchemy with the Adams
Episode 2 | Turning Your Hopes & Dreams into Cold, Hard Cash
In part 2 of our 3-part "Roadmap to Scale" series, the Adams focus on the systems of scale to help existing businesses grow. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | @wetechalliance
2020-02-12
44 min
Innovation Alchemy
Episode 2 | Turning Your Hopes & Dreams into Cold, Hard Cash
In part 2 of our 3-part "Roadmap to Scale" series, the Adams focus on the systems of scale to help existing businesses grow. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | @wetechalliance
2020-02-12
44 min
Innovation Alchemy with the Adams
Episode 1 | Mythbusters: Spark Edition
In part 1 of a 3 part "Roadmap to Scale" series, the Adams dispel some of the myths about what entrepreneurship is like and share tangible tools to turn the idea in your head into a business. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | @wetechalliance
2020-01-30
38 min
Innovation Alchemy
Episode 1 | Mythbusters: Spark Edition
In part 1 of a 3 part "Roadmap to Scale" series, the Adams dispel some of the myths about what entrepreneurship is like and share tangible tools to turn the idea in your head into a business. Check out links to some of the tools talked about in this episode in our Alchemy Toolbox. Need help? Let's connect www.wetech-alliance.com | @wetechalliance
2020-01-30
38 min
Innovation Alchemy with the Adams
Deep Cut | Bingo Point: Real or Fake?
The Adams debate Bingo Point. Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mic is ALWAYS hot.
2019-12-10
00 min
Innovation Alchemy
Deep Cut | Bingo Point: Real or Fake?
The Adams debate Bingo Point. Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mic is ALWAYS hot.
2019-12-10
00 min
Innovation Alchemy with the Adams
Deep Cut | Podcast Notebook on a Shelf
With only 2 terabytes of storage, AC has some difficult decisions to make. Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mic is ALWAYS hot.
2019-12-10
00 min
Innovation Alchemy
Deep Cut | Podcast Notebook on a Shelf
With only 2 terabytes of storage, AC has some difficult decisions to make. Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mic is ALWAYS hot.
2019-12-10
00 min
Innovation Alchemy with the Adams
Deep Cut | Baby It's Cold Outside
The Adams testing out the mic. This is pretty much the level of quality you can expect from this podcast. Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mic is ALWAYS hot.
2019-12-10
00 min
Innovation Alchemy
Deep Cut | Baby It's Cold Outside
The Adams testing out the mic. This is pretty much the level of quality you can expect from this podcast. Deep Cuts are a behind-the-scenes glimpse into the minds of the Adams. Unscripted, unhinged and unintended for public consumption, except for one key life lesson: the mic is ALWAYS hot.
2019-12-10
00 min