Shows
This Mobile LifeThe Rose that grew from a ROKUIn this episode, we have my good friend & co-host Francis McCarthy from UNIKRN hailing from Seattle. We discuss the following topics: 1. Life in USA 2. ROKU beats chromecast, Apple TV, amazon 3. Key learnings from Mobile Growth meetup in San Francisco: We heard from speakers from Amazon, Smule (50mil users), Doordash and Branch metrics. 4. Product craft meetup 5. Sydney Startup AMA on raising $$$ 6. NBA update: Kyrie Irving's trade demand and the fallout For more info check out the blog http://inspiredworlds.com. To view the video go here: https://www.facebook.com...2017-08-0949 min
This Mobile LifeHurling Woj Bombs Live From San Francisco (S3E8)Our latest podcast / FB Live episode, live from San Francisco! We're live with Francis McCarthy from Unikrn. In this episode we discuss: 1. NBA Trades 2. Tech News - Women in tech being harassed (11.30) 3. Product Craft meetup (14.00) 4. The art of sparring - testing your ideas, encouraging healthy debate for your product decisions (16.30) 5. Maslows' new hierarchy of needs - having battery charge for your mobile. Reviewing the Anker mobile charger. (19.25) 6. Visiting the LinkedIn office (22.00) 7. Fox news no longer writing news and focusing 100% on video. We discuss how to atomise your content. (24.00) Check out the blog for more goodness: http://inspiredworlds.com This podcast...2017-07-0532 min
This Mobile LifeWhen Amazon Swallowed Whole Foods(S3E7)This new pod is with regular guest Francis McCarthy from Unikrn. We cover the following topics: 1. Father’s day in the US 2. NBA finals (Game 5) 3. NBA draft preview & trade scenarios 4. Networking in the Bay Area 5. Mind The Product Conference 6. Amazon buying Whole foods: what this means for Amazon, Instacart and the potential opportunities.2017-06-2340 min
This Mobile LifeLife Before Amazon Prime And After Prime (S3E6)In this pod, we cover NBA finals (Game 3)& the impact of Amazon Prime. With regular guest Francis McCarthy from Unikrn & special guest Helena McCarthy, university recruitment programs from Amazon. 1. NBA Finals - Game Review - Financial impact of a longer series - The Draymond Green effect 2. The impact of Amazon in Seattle 3. Amazon Prime - Range of services you get with Prime - Free & Same Day Shipping, Video, Kindle books - Life before and after prime - Prime Pantry 4. The opportunity with Amazon Video 5. The everyday store 6. Review of Amazon Mobile app 7. Mobile’s impact on eCommerce. 45% on eCommerce purchases ar...2017-06-161h 02
This Mobile LifeEveryone Gets A Covefefe (S3E5)We're back! This Mobile Life has relocated to USA, keeping with the theme of being mobile :) We return with regular guest, Francis McCarthy from Unikrn. In this pod, we chat about: 1. Internet plans in USA 2. NBA Finals - We attended Game 1 in Oracle Arena. We share what it was like at the game itself, including making a Spectacles video. Do Cavs have any shot? 3. The in-game technology experience at NBA finals 4. USA A-OK: Moving to USA. Now In the Bay Area! 5. Haven't recorded a podcast in 3 months: Still updating with a multi-media approach. Snap, blog, facebook live/posts, twitter, Sydney...2017-06-1100 min
This Mobile LifeKings, Pelicans, and Presidents with Francis McCarthy from Unikrn (S3E4)I chat to Francis McCarthy, Senior Marketing Manager at Unikrn. He was previously on Season 2. Now he's back for a 2 part episode (S3E3 & S3E4). ABOUT UNIKRN Unikrn is the ultimate esports experience. It lets you bet on esports matches, play your favorite games, and win awesome prizes. PODCAST SUMMARY 1. What's it like travelling in the US now? 2. The media's role in society and the purpose of the free press 3. The DeMarcus Cousins trade breakdown 4. Are the Chicago Bulls in tank mode? LINKS https://medium.com/@francismccarthy/can-the-media-save-us-from-trumplife-64a58123f9c9#.scc6r2y2d https://unikrn.com http...2017-03-0832 min
This Mobile LifeInstagram stories & the Snap IPO, with Francis McCarthy from Unikrn (S3E3)I chat to Francis McCarthy, Senior Marketing Manager at Unikrn. He was previously on Season 2. Now he's back for a 2 part episode (S3E3 & S3E4). We always have an awesome chat and this time is no different! We cover everything from esports to my favourite sport, NBA! We also go in depth to chat about the future of content in Snapchat stories vs Instagram stories, Snap's IPO and Medium. ABOUT UNIKRN Unikrn is the ultimate esports experience. It lets you bet on esports matches, play your favorite games, and win awesome prizes. PODCAST SUMMARY 1. Intro - what is unikrn? 2...2017-03-0854 min
This Mobile LifeDesigning Sydney Opera House App with Peter Chen from Beaconmaker (S3E2)I chat with Peter Chen, Head of Design & Co-founder at Beaconmaker. I met Peter via the Sydney Opera house hackathon which he won. Peter previously was Head Of Design at Yatango. He also has a lot of digital and advertising agency experience at Holler, Tribal DDB, Soap Creative and WHYBIN. I've always been impressed by Peter's designs and his approach to design. So super excited to be chatting to Pete himself - also his twitter handle! ABOUT BEACON MAKER Create visitor guide apps with well designed features and modules tailored for you and your museum audience. The all-in-one mobile marketing...2017-03-0833 min
This Mobile LifeIncreasing my email conversions by 3x with Brett Fox from Photzy (S3E1)I chat to Brett Fox, co-founder of Photzy. The topic of this podcast is email marketing which is critical to building, retaining and monetising their audience. Brett is an awesome online marketer. I sat next to him for 1.5years at the co-working space Fishburners. ABOUT PHOTZY Photzy is a sister site to LightStalking.com. Lightstalking is the 2nd biggest photography blog in the world. Photzy started as a small side project in 2012 by the light stalking team. The goal was to provide more in-depth photography training, in the form of ebooks and video courses to Light Stalking’s readers. Since th...2017-03-0842 min
This Mobile LifeApp Store Optimisation with Gabriel Machuret from ASO Agency (S2E12)We chat to THE App Store Optimisation (ASO) expert, Gabriel Machuret from ASO Agency. Gabriel has written the first book on ASO, has courses on Udemy and has worked on ASO for hundreds of mobile apps. His clients include EA Games, Redbull and Xerox. He also has a podcast on ASO! We discuss the following questions: 1. Why is ASO important for apps? 2. Why is app store search broken? 3. How do you approach ASO? 4. What are Apple Search ads? 5. Is is similar to SEM? From reading your books seems that there is a lot of parallels to google adwords. 6. What is...2017-02-0143 min
This Mobile LifeThe SEO challenge with Alan Byrne from Cogmotive (S2E11)In this podcast, we're hailing from TechCity in London! We interview Alan Byrne, co-founder of Cogmotive. Alan is a Sydney transplant now living abroad in London. We're super excited to interview Alan as he is also a moderator of the Sydney Startups Facebook Group. I found out that when we met up that he's running a SaaS business, so we had to interview him for the podcast! Cogmotive's vision is to create tools to make SysAdmins and IT Managers' lives simple - or at least simpler - by equipping them with the data they need while saving them time. Cogmotive...2017-01-1539 min
This Mobile LifeScaling Customer Support For SaaS with Alex Holmes from Influx (S2E10)We chat with Alex Holmes, CMO from Influx. Influx helps you get customer support, done. They provide elastic support which is based on a transactional model. Influx focuses on assisting SaaS and eCommerce businesses. Alex is an online marketer by trade, having worked at Envato, Tripit and other online companies. In this episode we discuss: 1. Tell us about your background? 2. What's the difference between working in your own startup vs for a startup as an employee? 3. How is marketing different in a marketplace vs SaaS? 4 .What's your experience like at Envato? Its one of the unknown Australian success stories. 5. What...2016-12-0151 min
This Mobile LifePartnerships are about relationships with Jordan Sim, BigCommerce (S2E9)I chat with Jordan Sim, Group Product Manager at BigCommerce. He focuses on enabling and implementing strategic business development partnerships with the BigCommerce product. Jordan oversees two areas - order fulfilment and shipping logistics. He's launched and managed product integrations with Intuit Quickbooks, Alibaba, and led the transition of MagentoGo & eBay Prostore clients to BigCommerce. Previously, he's worked in consulting as a Senior Digital Strategist / UX Architect at Deloitte. Jordan has a strong background in User Experience and Interaction Design (platform agnostic - mobile, tablet and desktop), and is heavily invested in planning for and delivering the most effective experience...2016-10-2843 min
This Mobile LifeMobile UX Research with Anna Lee Anda, Zendesk (S2E8)I chat to Anna Lee Anda, UX research at Zendesk. She's based in Singapore. We met many years ago when we both lived in Melbourne. We have similar backgrounds in law/accounting, before moving into the world of tech. Anna has worked in UX and product. She shares some great insights into SaaS from Zendesk. Previously, she worked at Seek.com, one of Asia-Pacific's largest recruitment marketplace. Anna has also worked on ANZ's Go Money app which has millions of downloads. Topics we discussed: 1. How did you get into doing user research? 2. You've done some product management. What is the...2016-10-0251 min
This Mobile LifeMaking The World More Playful With Mike Gardiner, Lime Rocket (S2E7)We chat to Mike Gardiner, Founder of Lime Rocket, the developers of BuzzyTV Games. Very excited to chat to Mike as its a very cool company and product! BuzzyTV Games enables multiplayer big screen games at events & in classrooms that are playable using phone as game controllers. With no app required, players can connect in seconds and be playing alongside hundreds of others to compete in leaderboards and win prizes. We discuss these topics: 1. How do you get people to play Buzzy? 2. How do you add "play" into products? e.g. Buzzy, Pokemon, entertainment games. 3. Choosing native app vs mobile...2016-09-2251 min
This Mobile LifeBehaviour design with Iz El-Bahnasy of Gather (S2E6)This is Part 2 of our chat with Iz El-Bahnasy, founder of Gather. Gather is a Shopify app that boosts lead generation capabilities for eCommerce merchants. We cover the following: 1. What is business model canvas? 2. What is behaviour design? 3. How does the business model canvas interact with behaviour design 4. The hooked model 5. Designing with breaking points in mind Make sure to check out Part 1 which is S2E5. If you like the podcast, please rate it 5 stars, heart it and share it with your friends! SHOW NOTES Gather: apps.shopify.com/gather Sourcecraft: www.sourcecraft.co Product Hunt: www.meetup.com...2016-09-0743 min
This Mobile LifePiggybacking On Platforms - This Mobile Life by Inspiredworlds (S2E5)We chat to Iz El-Bahnasy, founder of Gather. Gather is a Shopify app that boosts lead generation capabilities for ecommerce merchants. Iz also is the founder of Sourcecraft, which helps clients build new custom web and mobile application. He manages to juggle this with running the Product Hunt Meetup in Sydney as well! We discuss the benefits of building on top of another platform. Why channel partners are important. This could apply to any business building on iTunes app store, Google Play, or 3rd party ecosystem. We also have a good chat about conversions funnels. SHOW NOTES Gather: https://apps...2016-08-3126 min
This Mobile LifeTo Snap Or To Medium (the lost episode) - This Mobile Life by Inspiredworlds (S2E4)This episode has a focus on social media apps, in particular the rise of Snapchat, Instagram and Medium. We chat with Francis McCarthy (Unikrn) based in Seattle and Jamie Andrei (Flying Machine Films) in Sydney. We discuss: 1. How Medium is changing the blogging game. 2. Snapchat vs Instagram (recorded before the launch of Instagram Stories). 3. The perils of publishing on LinkedIn. We recorded it using a 360 degree video camera. So you can touch, tilt, spin and explore the video to see it in all its goodness. If you have Google Goggles, you can view in immersive 360 view. Check out the Youtube...2016-08-2148 min
This Mobile LifeShipping faster with a pattern library - This Mobile Life by Inspiredworlds (S2E3)I chat to my good friend Anthony Cole. Anthony is a product developer with a background in wordpress and frontend development. Originally hailing from Silicon Valley and via NZ, Anthony works in Melbourne for startup Lexer.io. He shares insights on why you should use a pattern library. It is a set of components that you can reuse for common design problems. It also defines the interactions of components. By using a pattern library, it allows teams to focus on the bigger customer problems. Ultimately, it helps you ship products faster. We also discuss how you can implement it and...2016-08-1347 min
This Mobile LifeA podcast about podcasts - This Mobile Life by Inspiredworlds (S2E2)This episode is a podcast about podcasts! I describe the journey of making a podcast. Also the latest in mobile audio world. There's a discussion about Soundcloud, Spotify and Amazon's foray into podcasts with Channels. I've now got 800 subscribers in 10 months. I wanted to have 1,000 subscribers so 80% of the way there :) At the end of the day, it wasn't about numbers. The purpose was to share the conversations we have everyday in our industry about mobile and to teach people about mobile. Plus have some fun! I'm a huge fan of podcasts and believe it's a a great platform to...2016-08-0427 min
This Mobile LifeMobile video audiences shift to social networks - This Mobile Life by Inspiredworlds (S2E1)We chat with Jamie Andrei (Flying Machine Films) in our season 2 opener! We discuss how online video is changing. Audiences & brands shift from YouTube to Facebook & Snapchat. We also chat about the comeback of portrait video on mobile. We rant about how news websites needs to change. This is a retake of Episode 1, as our first recording failed due to a faulty SD card! We were experimenting with 360 video and new recording equipment. We will post the lost episode after it has been recovered. RESOURCES 1. Yahoo Takeover: Verizon buys search engine $6.5bn http://www.abc.net.au/news/2016-07-25...2016-07-3157 min
This Mobile LifeNerding out on Pokemon Go - This Mobile Life by Inspiredworlds (S01 E12)I was chatting to my brother Raymond Ho about Pokemon Go over dinner. So I decided to pause the conversation, finish dinner and record our conversation as a podcast. We recorded a 30 min in-depth chat about how the game has evolved after 1 week. It is crazy how popular it has become and its only officially available in 3 countries. We discuss the battle for gyms in the city, the rise of the Pokemon posse, lures and how businesses are using it to attract customers. Also chat about Pokemon Go game strategy and the history of Pokemon. The final episode of This...2016-07-1931 min
This Mobile LifeWhere Did Pokemon Go - This Mobile Life Season 1 Episode 11We recorded a new podcast episode "Where did Pokemon Go?". Guest & co-host with Ping Wang in this episode. The latest mobile app craze is Pokemon Go. We chat about what we have noticed so far and whether its going to last. We also discuss our amazing helicopter ride across Sydney Harbour and how you can get wifi onboard! Recently we both purchased Fitbits. We discuss the habits created by Fitbit. My other recent purchase is a Rode NT-USB microphone which I'm excited about. Google I/O also came out with the promising technology of Google Instant Apps which we explore...2016-07-1119 min
This Mobile LifeCreate a blueprint with wireframes - This Mobile Life by Inspiredworlds (S01 E10)"Create a blueprint with wireframes". Its an in-depth chat on why we use wireframes and write requirements. We also discuss how we do it. I interview my good friend Jenny Hsu, business analyst from GPY&R. We both previously worked at APD (Asia Pacific Digital). It was known as Next Digital which had a reputation for being very strong in project management and technical expertise. I want to share with everyone out there our experience, what we learned and how these apply in a mobile world. SHOW NOTES REFERENCES https://www.apdgroup.com http://gpyr.com.au http://www.axure.co...2016-06-2353 min
This Mobile LifeThe Agile Toolkit For Product Teams With Alwin Chin - This Mobile Life by Inspiredworlds (S01 E09)The topic is "The Agile Toolkit For Product Teams" with my good friend Alwin Chin. We discuss: 1. Background of agile software development 2. Agile process - standups, retros, estimating, showcases 3. Agile, scrum, or lean? 4. How to manage a software team 5. Can agile work with mobile apps? 6. Can non-tech people hire developers effectively? 7. Do 10x developers exist? Had a lot of fun interviewing Alwin. If you like the episode please rate it 5 stars on the app store and share it with your friends! SHOW NOTES http://www.agilemanifesto.org/ https://www.telestream.net/screenflow/ https://www.techsmith.com/camtasia.html For more...2016-06-1649 min
This Mobile LifeFaster iTunes Approval Times with Dain Hedgpeth, Skater - This Mobile Life (S01 E08)In this episode we speak to Dain Hedgpeth, founder of Skater App. Skater is a mobile game with real skate spots, real skating feel, real gear. The skateboarding game every skater has been waiting for! Dain is a good friend of ours and we have always had great in depth discussions about app marketing. We chat about how the speed of app store approval times has been improving. iPhone apps are now being approved in 24 hours. We discuss why this has happened and the impact for app developers. SHOW NOTES http://www.skaterapp.com/ https://developer.apple.com/support/app-store...2016-06-0320 min
This Mobile LifeOn Demand Services with Ilter Dumduz, Blys - This Mobile Life by Inspiredworlds (S01 E07)This podcast is about "On Demand Services" for This Mobile Life (S01E07). My guest was Ilter Dumduz, co-founder of Blys. Blys provides on-demand mobile massage service in Sydney (http://getblys.com.au). I'm very excited to have Ilter as a guest as he's worked in product management at Freelancer, Domain and GlamCorner. It was an awesome interview discussing on-demand services, marketplaces, and product craft. I hope you like it as much as I did chatting with Ilter. If you have any feedback, please leave us a review on iTunes or Soundcloud. If you want to reach out to me...2016-05-2255 min
This Mobile LifeThis Mobile Life [Season 1 Episode 6] - Great Products Require RestraintI recorded this podcast whilst driving my car. I'm cruising through traffic, stopping, overtaking cars whilst chatting about the latest developments in mobile. I discuss this week's news: 1. Parse shutting down 2. Apple iTunes creating its own movies I cover a topic on "Great Products Require Restraint". I highlight one of the key challenges in product management and the role of the product manager. Lastly, how building brands and communities are critical for successful mobile games. I hope you enjoyed the ride. Lets chat some more for the next episode! - Matt Ho.2016-01-3126 min
This Mobile LifeThis Mobile Life [Episode 5] - Marketing Mobile Games with Justin Carroll (Monastery)Our first podcast interview for 2016 - Happy New Year everyone! In this episode we discuss marketing mobile games with Justin Carroll from Monastery (http://www.monastery.io). Justin is known for building high quality audiences for mobile games. He has worked on brands such as Call of Duty, Mortal Combat X, Guitar Hero, Avengers, Lep's World and more. In this episode we'll be covering: 1. App discovery 2. Building brands & loyal audience 3. How the business model of Free 2 Play is affecting mobile gaming 4. Why Justin hates advertising in mobile games 5. Future of mobile gaming 6. Why King is crushing it with Candy Crush...2016-01-0959 min
This Mobile LifeThis Mobile Life [Episode 4] - API First Approach with Raymond Ho, Food Blogged appIn the fourth episode of "This Mobile Life", we chat to Raymond Ho, Founder at Food Blogged. Food Blogged helps you discover new restaurants and cafes based on Food Blogger recommendations. It is available in Australia for the cities of Sydney & Melbourne. We discuss how the API first approach and product development process for the app. We also discuss testing, test driven development the role of testers for software development. iTunes: https://itunes.apple.com/au/app/food-blogged/id725109666?mt=8 Check out the show notes at inspiredworlds.com.2015-11-1752 min
This Mobile LifeThis Mobile Life [Episode 3] - Chhai Thach from Go ReceptionIn the third episode of "This Mobile Life", we chat to Chhai Thach, Co-Founder at Go Reception. GoReception is a visitor management system available on iPad and on the web. We discuss how Chhai came up with the idea of Go Reception, customer success, and the impact of software as a service on enterprises. We also chat about how Chhai thinks about product and the challenge of working on two businesses. About Go Reception Go Reception will change the way you think about visitor management. Impress your guests with an easy to use touch screen visitor sign in solution, Go...2015-10-271h 01
This Mobile LifeThis Mobile Life [Episode 2] - Part 2 with Jason Allan, Digital Marketing Manager at CammyThe second episode of "This Mobile Life" with Jason Allan, Digital Marketing Manager at Cammy. We continue our conversation on all things mobile. We discuss the importance of data, analytics, the role of digital marketing manager, software as a service, and internet of everything. Jason also mentions his favorite marketing tools and what it was like being an early employee of Canva. Jason works at Cammy (www.cammy.com). It allows you to monitor your home anywhere, anytime. Check out the show notes at http://inspiredworlds.com.2015-10-1526 min
This Mobile LifeThis Mobile Life [Episode 1] - Jason Allan, Digital Marketing Manager at CammyThe first episode of "This Mobile Life" with Jason Allan, Digital Marketing Manager at Cammy. We discuss all things mobile - from mobile marketing, customer discovery, conversion funnel, cross platform experience. Jason also discusses the startup he is working at https://www.cammy.com. Cammy allows you to monitor your home anywhere, anytime. Show notes at http://inspiredworlds.com/this-mobile-life-podcast-episode-1-jason-allan-digital-marketing-manager-at-cammy/2015-10-1418 min
Eagle Tech GeniusSmall Business Cloud Tech Tools, Is Technology Really Making us more Productive and Changes to Online Payments for eCommerceThis Week's Guests:
Matthew Ho - Native Tongue Apps
Matthew Ho is one of the founders of Native Tongue Apps, a mobile development agency. Over the past two years, we have developed 12 apps. Matt’s background is as a digital producer having previously worked for Next Digital, airbnb and Deloitte.
Matt’s passionate about the marketing and design of mobile apps. He is also a Corona SDK ambassador, which is a mobile development platform for iPhone and Android. He enjoys blogging and occasionally guest writes for Tech In Asia about Australian startups (http://www.techinasia.com/author/matthew-ho) as well as his ow...2013-09-2652 min