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Behind the Fluff
Behind the FluffMastodon versus Twitter - is this the research community’s new digital town square?Our clients have been asking us about Mastodon, so we thought we would share some research. Join Lou and help decide whether you need to include Mastodon in your social strategy to connect with researchers. All research sources, transcription and additional reading are available on our blog post: https://www.internationalbunch.com/post/mastodon-versus-twitter-is-this-the-research-community-s-new-digital-town-square 
2022-11-1510 minBehind the Fluff
Behind the FluffIn conversation with Nicola Ramsey - Episode 14 - Inspiring the Next CMO Join Lou in conversation with the excellent Nicola Ramsey, senior publishing executive in the industry. Nicola talks with us about: her favourite word ‘serendipity’ her childhood dream of becoming an author and where her career path took her ensuring authors’ work receives the impact it deserves challenges of balancing work life with home life the best advice she has been given her favourite reads and podcasts Links from the session (Amazon affiliate links may be used) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired #IntBunchWordOfTheDay - Sere...
2022-11-101h 12Behind the Fluff
Behind the FluffCreate authentic connections with your target audience using storytellingFirst things first, as marketers we need to constantly adjust and change our marketing strategy specific to our audience. Join Lou in South Wales, with the office dogs mooching around the office, talking about the importance of storytelling in your tone of voice, and using approaches like Simon Sinek's Golden Circle and talking through industry examples from the Royal Society of Chemistry, Frontiers and Clarivate. Explore the full transcript and links - https://www.internationalbunch.com/post/create-an-authentic-connection-with-your-target-audience Training courses - https://www.internationalbunch.com/training Check out our Incorporating inclusion blog post (https://www.internationalbunch.c...
2022-10-2611 minBehind the Fluff
Behind the FluffIn conversation with Sab Samuel - AKA Storytelling Drag Queen Aida H DeeJoin Lou in conversation with Sab Samuel, AKA storytelling drag queen Aida H Dee. Sab founded Drag Queen Story Hour UK to inspire children to be whoever they want to be, in a safe space - the library. Sab tours with other drag queens, providing fun and interactive kids shows in libraries across the UK reading stories to children while teaching inclusivity. Sab talks with us for #PrideMonth about: the importance of having diverse role models examples of drag throughout history and culture identity loss and respecting the way others identify the challenges of being a...
2022-06-2756 minBehind the Fluff
Behind the FluffHow well do you understand researchers in ChinaJoin Lou, with her husky tones, outside in South Wales with tractors going past as she talks through insights we have learnt along the way about China. We are no experts, but we hope this will at least be useful. Explore the full transcript and links - https://www.internationalbunch.com/post/how-well-do-you-understand-researchers-in-china
2022-06-1712 minBehind the Fluff
Behind the FluffIn conversation with Andrew Smith from The Charlesworth Group about marketing in ChinaHow successful has your marketing strategy been in China? Discover tips and hints on what you can do to break into the market, improve your processes and expand your reach with Andrew Smith, Global Product and Marketing Director at The Charlesworth Group. Join us in the next entry to our #OpenMarketing episode from our Behind the Fluff podcast as we discuss: The importance of developing a localized and bespoke strategy for China The push to increase the size of the domestic Chinese STM publishing market and publish more papers in domestic journals WeChat as a prerequisite...
2022-03-2251 minBehind the Fluff
Behind the FluffIn conversation with Suzanne BeDell - Episode 13 - Inspiring the Next CMOJoin Lou in conversation with Suzanne BeDell, industry senior executive and independent publishing consultant. Suzanne talks with us about: her favourite (two!) words ‘summer afternoon’ life since retiring and focusing on internal growth her career path in book publishing and how she got to where she is today the challenges of moving from a product role to a general management role the importance of spending time with your customer or client the best advice she has been given her favourite reads and podcast Links from the session (Amazon affiliate links may be used) Transcription - http...
2022-02-161h 00Behind the Fluff
Behind the FluffIn conversation with Paula Neary - Episode 12 - Inspiring the Next CMOJoin Lou in a conversation with Paula Neary, an industry CEO in publishing automation with a background in providing strategic solutions for the publishing industry. Paula talks with us about: her favourite word 'myriad' and how it inspires positivity for her how she has discovered podcasts and the breadth of knowledge they can cover the small joys in life – running and cake! Inspirational leaders who focus on helping junior staff find their voice how her early career in psychology shaped her experiences and skills taking skills she had developed in internal roles and applying them to the challenge of...
2022-02-091h 11Behind the Fluff
Behind the FluffIn conversation with Pat Malone - Episode 11 - Inspiring the Next CMO seriesJoin Lou in a conversation with Pat Malone, a senior marketing lead in strategic marketing, including market planning, brand strategy, digital marketing, and demand generation. Pat Malone talks about: her favourite word 'imagination' and of it in challenging circumstances the benefits of reducing ‘busyness’ and appreciating a slower pace her favourite creative inspirations – including Dr. Seuss and Shrek! how living during a pandemic has brought home the significance of resilience in many forms marketing as a way to use creative skills but also practice analytical thinking how sometimes what you project on the outside is different to the self-d...
2022-02-0343 minBehind the Fluff
Behind the FluffIn conversation with Rachel Fadlon - Episode 10 - Inspiring the Next CMOJoin Lou in a conversation with Rachel Fadlon, an excellent marketing industry director. Rachel talks with us about: her favourite word 'shenanigans' taking a rare advantage of family time that the pandemic created her career working through different cultures and countries the importance of transferable marketing skills across sectors inspirational leaders in marketing being brave and trying something new the best advice she has ever been given marketing hints and tips Links from the session (Amazon affiliate links may be used) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired...
2022-01-2758 minBehind the Fluff
Behind the FluffIn conversation with Santa Marku - Episode 9 - Inspiring the Next CMOJoin Lou in a conversation with Santa Marku, a highly respected, senior global marketing leader with valued insight into strategic and digital transformation, marketing technology, product brand, and digital marketing. Santa talks with us about: her favourite word 'serendipity' her love of family and how her parents have inspired her her career with the likes of Thomson and British Standards Institution the importance of two way clear communication progressing and nurturing talent in teams understanding the needs of your stakeholders and managing expectations - focus on the people marketing technology (MarTech) the best advice she has...
2022-01-191h 06Behind the Fluff
Behind the FluffIn conversation with Juliet Harrison - Episode 8 - Inspiring the Next CMO series Join Lou in a conversation with Juliet Harrison, a senior industry publishing professional. Juliet talks with us about: her favourite word 'schadenfreude' her love of theatre being resilient and juggling work-life with family her career path in academic publishing and how she got to where she is today tips about continuing to develop and adapt to changing environments the best advice she has been given a little bit of Yorkshire thrown in for good measure her favourite reads and podcasts Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories...
2022-01-041h 09Behind the Fluff
Behind the FluffIn conversation with Katy and Simon from Publishing Enabled - Open Marketing - Episode 1How accessible is your marketing? Discover real-life hints, tips and links from this insightful conversation with Katy and Simon from the community initiative Publishing Enabled. Explore as we discuss: Providing a safe space for people with a disability in the publishing industry Highlighting the positives that having a disability can have e.g. adaptable thinking Improving how we do marketing and how we think about communications Opportunities arising from COVID-19 – flexibility, acceptance and adaptability The need for buy-in at a senior leadership level for culture to change within an organization Tools to measure accessibility and what you should be...
2021-08-2053 minBehind the Fluff
Behind the FluffIn conversation with Lisa Spicko - Episode 7 - Inspiring the Next CMOJoin Lou in a conversation with Lisa Spicko, an industry VP of marketing. Lisa Spicko. Lisa is an industry VP and Lisa’s going to talk with us: about her love of all things awkward how rummaging through microfiche and microfilm planted the seed to her future career with libraries she’ll also talk with us about advice that she’d give to her earlier career-self about not taking things too seriously. “The older you get…you know the sun is going to rise tomorrow…everything’s going to be okay” that the giving of your time to mentor others is...
2021-08-111h 11Behind the Fluff
Behind the FluffIn conversation with Catherine Williams - Episode 6 - Inspiring the Next CMO podcastJoin Lou in a conversation with Catherine Williams, an industry COO and past CMO. Catherine talks with us about: How a two-week internship at Penguin launched her career How she progressed through smaller societies to much larger organizations All about managing the team at Altmetrics that brings essential data to librarians and information managers that allows them to make smart decisions Why taking your time and learning from others is a more valuable experience than worrying that people think Why it is important to make sure you don't take on too much, professionally A love of historical podcasts ...
2021-06-2429 minBehind the Fluff
Behind the FluffIn conversation with Nathan Farrugia - Episode 5 - Inspiring the Next CMO podcastJoin Lou in a conversation with Nathan Farrugia, an industry CEO, entrepreneur, business coach, author record-breaking athlete, TEDx speaker, Vistage owner, NED, and philanthropist. Nathan talks with us about: Working from a rooftop garden in lockdown Being inspired by children and their parents overcoming their challenges His incredible family and how they inspire him Looking for inspiration in the non-profit sector Having pride in your own achievements Driving forwards inclusive employment in Malta Accepting the good and the bad about being in a position of responsibility The importance of focusing your time to get the most out of...
2021-06-1153 minBehind the Fluff
Behind the FluffNew Google Page Experience Update – is your website ready?Transcript including all the links to resources and tools - https://www.internationalbunch.com/post/new-google-page-experience-update-is-your-website-ready  
2021-06-1008 minBehind the Fluff
Behind the FluffTikTok – tap into a growing community with our top tips for meaningful marketingTranscript with all links and quotes - https://www.internationalbunch.com/post/tiktok-tap-into-a-growing-community-with-our-top-tips-for-meaningful-marketing   Social Media Masterclass - https://www.youtube.com/watch?v=R_gn_82zcpg     
2021-06-0810 minBehind the Fluff
Behind the FluffIn conversation with Mary Sauer-Games - Episode 4 - Inspiring the Next CMO podcastJoin Lou in a conversation with Mary Sauer-Games, an industry VP of Product Management. Discover all about the podcasts Mary has been enjoying on daily walks during lockdown, the inspirational frontlines of healthcare – including their determination and providing hope, progressive change in attitudes and working practices over the years, Michelle Obama’s amazing balancing skills and hatred of public speaking, Mary's passion for problem-solving and the importance of understanding your customers’ needs, and Jane Goodall and the power of persuasion. Links from the session (Amazon affiliate links may be used below) Transcription - https://www.intern...
2021-05-2739 minBehind the Fluff
Behind the FluffWhy the plain text email version is so importantTranscript - https://www.internationalbunch.com/post/html-vs-plain-text-emails-a-new-look-at-why-you-need-to-know-the-differences  Become an email marketing superhero masterclass - https://youtu.be/0sw_WfLLTnw A no-no in email marketing - just one simple tip to improve your email engagement -  https://www.internationalbunch.com/post/a-no-no-in-email-marketing 33% open an email based on the email subject alone - https://www.internationalbunch.com/post/33-open-an-email-based-on-the-subject-line-alone  https://www.internationalbunch.com/resources 
2021-05-1909 minBehind the Fluff
Behind the FluffIn conversation with Zoe Loveland - Episode 3 - Inspiring the Next CMO podcastJoin Lou in a conversation with Zoe Loveland, an industry senior director in marketing. Discover all about the audiobooks and podcasts Zoe loves, the exploding kitten's card game, the importance of surrounding yourself with different generations for inspiration, forging a career path in publishing, mentoring in third world countries and faking it till you make it – balancing family life and a career. Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired  #IntBunchWordOfTheDay - Pet...
2021-05-131h 06Behind the Fluff
Behind the FluffIs the marketing funnel really dead?Brian Halligan, Hubspot CEO says it's dead and Seth Godin only last week at AdWorld said to lay it on its side and use it as a megaphone. What are funnels and flywheels and how can you use them for sustainable growth where you work? Check out our latest podcast. Also available as a webinar recording and a blog post.
2021-05-1112 minBehind the Fluff
Behind the FluffIn conversation with Hannah Baldwin - Episode 2 - Inspiring the Next CMO podcastJoin Lou in a conversation with Hannah Baldwin, an industry global head of marketing. It's certainly full of giggles, heels, horses, dogs, her inspirational Grandad, reminiscing, delis, key takeaways from Hannah's marketing career and her team she is incredibly proud of. There are even more surprises but we'll leave that for you to find out! Links from the session (Amazon affiliate links may be used below) Transcription - https://www.internationalbunch.com/blog/categories/inspiring-the-next-cmo Be inspired - https://www.internationalbunch.com/beinspired Simon Sinek - The Golden Circle - https://simonsinek.com...
2021-04-2942 minBehind the Fluff
Behind the FluffIn conversation with Wayne Sime - Episode 1 - Inspiring the Next CMO podcastWhat good is an idea if it can't be shared? Our company was founded to foster collaboration and share ideas. The more you share your ideas, the more impact they have on the world around you. We provide resources to inspire progression in the community. As marketers, we are stronger and better together. We've relaunched our Behind the Fluff podcast (https://www.internationalbunch.com/inspiringthenextcmo) and are bringing you our FIRST EVER podcast for the Inspiring the Next CMO series. Join Lou in a conversation with Wayne Sime, an industry chief executive. It's certainly full of laughs...
2021-04-1546 minBehind the Fluff
Behind the FluffRaise your social media game with these top tips for Facebook, Twitter, Instagram and LinkedInLou discusses the top tips and best times for posting across Facebook, Twitter, Instagram and Linked.    Discover the accompanying blog post with all the information, images and links mentioned in the podcast - https://www.internationalbunch.com/post/raise-your-game-with-social-media 
2021-01-2609 minBehind the Fluff
Behind the FluffLooking back on 2020 in marketing - and forward to 2021Join Lou as she looks back over the key trends in 2020 - full script is available here - https://www.internationalbunch.com/post/looking-back-on-2020-in-marketing-and-forward-to-2021 
2021-01-1312 minBehind the Fluff
Behind the FluffA new year, a new Chair role - ALPSP Membership and Marketing CommitteeJoin Lou as she talks about her new Chair role with the ALPSP Membership and Marketing Committee - discover the full script here - https://www.internationalbunch.com/post/a-new-year-a-new-chair-role-alpsp-membership-and-marketing-committee
2021-01-1104 minBehind the Fluff
Behind the FluffWhy I have become Chair of CILIP Cymru Wales CommitteeJoin Lou as she talks through why she has become Chair of CILIP Cymru Wales Committee, the script and all links are available in the blog - https://www.internationalbunch.com/post/chair-of-cilip-cymru-wales-committee 
2020-12-1603 minBehind the Fluff
Behind the FluffIs humaning just a failed buzzword - or does it actually have longevity?If you're paying attention to what's going on in marketing over the past week, you may well have heard of 'humaning'. Firstly, let me explain what this is. Mondelēz International, the global snack food company with brands like Cadbury, Oreo and Philadelphia, have crafted a new concept aligned to their diversity and inclusion strategy called 'humaning'. Here's the definition in their words: "Humaning is a unique, consumer-centric approach to marketing that creates real, human connections with purpose, moving Mondelēz International beyond cautious, data-driven tactics, and uncovering what unites us all. We ar...
2020-11-1904 minBehind the Fluff
Behind the FluffTop 5 tips to remove barriers for authentic video, and kit recommendationsJoin Lou as she discusses our top 5 tips to remove barriers for authentic video, and kit recommendations - all links and script can be found here - https://www.internationalbunch.com/post/5_top_tips_authentic_video
2020-11-1309 minBehind the Fluff
Behind the Fluff4 marketing basics to consider when successfully launching a new journal Launching a new journal is an exciting yet hectic time for all involved. Added to this is the pressure of creating an effective, agile and measured marketing plan to ensure the journal launch is a success. When you’re not an experienced marketer, this can sound daunting. That's where we come in to help. A marketing plan doesn’t have to be pages and pages of text, it can be as brief and basic as you want it to be - but what it needs to be, is strategic. In this podcast, we share our advice for how you, a publ...
2020-11-1016 minBehind the Fluff
Behind the FluffWhat does Pay Per Click (PPC) mean?Hi, this is Lou Peck from The International Bunch, and I'm going to talk to you about Pay Per Click in under 60 seconds. Pay Per Click (also known as PPC) is an online advertising model where the advertiser pays each time their advert is clicked. Search engine advertising is one of the most popular types of PPC. Keywords form the foundation of a PPC campaign. Advertisers bid to place their ad in a search engine’s sponsored links section when someone searches a related keyword with real-time bidding. Ultimately the person clicks on the link to...
2020-10-1400 minBehind the Fluff
Behind the FluffGetting started on social media - 9 top tipsSocial media is a powerful platform that can help you build brand awareness and generate leads. It’s also one of the most effective tools to help you maintain and build relationships with your customers. Nowadays, consumers live on social media. In fact in the UK in 2019, it was reported that people spend nearly 2 full hours every day on social platforms (1 hour 50 to be precise). Over the past decade, social media has quickly become one of the most important aspects of digital marketing. However, the world of social media can be daunting. Many sm...
2020-10-1209 minBehind the Fluff
Behind the FluffIncorporate Inclusion Into Your Communications StrategyAuthentic communication has the capacity to forge connections and build relationships. Inclusion and diversity are high on the agenda for many organizations but the language in communications can still fall short. Ensuring your intended audience feels a sense of belonging helps improve retention and customer satisfaction. Have you considered The Social Model of Disability when you are writing? Are you writing person-first language? Are you including scripts with videos and podcasts?   These are just some of the things you need to think about. We have a super helpful Masterclass o...
2020-10-0704 minBehind the Fluff
Behind the FluffThe secrets of media training - 12 top tipsAre you worried about an upcoming interview and not sure how to prepare? Lucky for you, you’re in the right place. This blog contains our 12 top tips to help you nail your media interviews. But first, what exactly is public relations and why is it important? Public relations (PR) is about managing your organization's brand and communications, by using media channels (e.g. broadcast, print and online), relationships and activities. It is used to drive awareness, foster positive positioning, and counter negativity - especially in times of crisis. Introducing a PR strategy for you/yo...
2020-09-2114 minBehind the Fluff
Behind the FluffWeChat - Scholarly Communications and Academic Marketing Hints and Tips SeriesWe're delighted to bring you our seventh instalment of our series covering scholarly communications hints and tips. This podcast looks at how to communicate and engage with academics in China on WeChat. Make sure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next in this series will be about Reddit. These are useful for those in academic and scholarly marketing.   Discover our helpful resources:   • Blog - https...
2020-09-0814 minBehind the Fluff
Behind the FluffLinkedIn - Scholarly Communications and Academic Marketing Hints and TipsWe're delighted to bring you our fifth instalment of our series covering scholarly communications hints and tips. This podcast looks at how to create organic reach on LinkedIn.   Make sure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next in this series will be about Reddit. These are useful for those in academic and scholarly marketing.   Discover our helpful resources:   • Blog - https://www.intern...
2020-07-2814 minBehind the Fluff
Behind the FluffReddit - Scholarly Communications and Academic Marketing Hints and Tips SeriesWe're delighted to bring you our sixth instalment of our series covering scholarly communications and academic marketing hints and tips. This recording looks at how to build trust through authentic discussion. Make sure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover. The next in this series will be about WeChat. These podcasts are useful for those in academic and scholarly marketing.   Discover our helpful resources:   • Blog - https://www.internationalbunch.com/blog • Done in 60...
2020-07-1313 minBehind the Fluff
Behind the FluffWhat is return on investment (ROI)?Hi, this is Lou Peck from The International Bunch, and I'm going to talk to you about Return on Investment or ROI in under 60 seconds. ROI is the ratio between gain, so profit over a set time period or positive results like the number of sales leads from a conference, and the cost of investment like staff time and effort, event and paid social costs etc. A high ROI is positive as it shows little effort with high impact or big costs with even bigger gain. You want to deep dive into statistics to measure your campaigns and analyze...
2020-05-1201 minBehind the Fluff
Behind the FluffCommissioned research summarizing marketing team structures in academic publishingThe International Bunch was commissioned to carry out in-depth market research looking at a range of publishing organizations from across the industry. We explored how marketing departments are structured and the challenges they face. In addition to focusing on structure and how that changes, we also looked at the current trends in scholarly marketing and explored some of the key themes which emerged from the research. We’d like to thank those involved in this research project for their support and we have summarized the findings. Read the blog post - https://bit.ly/2R2rC8Y 
2020-04-1406 minBehind the Fluff
Behind the FluffFacebook - Scholarly Communications and Academic Marketing Hints and Tips SeriesWe're delighted to bring you our fourth instalment in our series covering scholarly communications and academic marketing hints and tips. This fourth podcast covers Facebook algorithms and top tips for posting engaging content. Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover. Our content is useful for those in academic and scholarly marketing, and beyond.  Discover our helpful resources: • Blog - https://www.internationalbunch.com/blog • Done in 60 Seconds Podcast - https://www.int...
2020-03-3112 minBehind the Fluff
Behind the FluffWhat is TikTok?Hi, this is Lou Peck from The International Bunch, and I'm going to talk to you about TikTok in under 60 seconds. Beijing-based company ByteDance created the video social network Douyin for the Chinese market in 2016. They then launched TikTok in 2017 for those outside of China. Users create short lip-sync, comedy and talent videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. Made by young people for young people it is now seeing worldwide adoption across the age ranges. TikTok is having phenomenal success, challenging YouTube in the video space. In 2019 it...
2020-03-1300 minBehind the Fluff
Behind the FluffTwitter - Academic Marketing Hints and TipsWe're delighted to bring you our third instalment in the new series covering academic marketing hints and tips. This third podcast looks at key themes and optimizing your account for Twitter. Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos. The next podcast in this series will be about LinkedIn. These videos are useful for those in academic and scholarly marketing. Discover our helpful resources: Blog - https://www.internationalbunch.com/blog Done in 60 Seconds Podcast...
2020-02-2708 minBehind the Fluff
Behind the FluffAcademic Marketing Hints and Tips - InstagramWe're delighted to bring you our second instalment in the new series covering academic marketing hints and tips. This second instalment looks at optimizing your bio and activity. Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos and podcasts. The next in this series will be about Twitter. These videos are useful for those in academic and scholarly marketing. Discover our helpful resources: Blog - https://www.internationalbunch.com/blog Done in 60 Seconds Podcast...
2020-02-1406 minBehind the Fluff
Behind the FluffAcademic Marketing Hints and Tips - YouTubeWe're delighted to bring you our new series covering academic marketing hints and tips. This first instalment looks at three key strategies and common mistakes to avoid with YouTube. Ensure you subscribe to this channel to receive updates of great content we post and let us know your thoughts, or what else you want us to cover in our videos and podcasts. The next in this series will be about Instagram. Useful for those in academic and scholarly marketing. Discover our helpful resources: Blog - https://www.internationalbunch.com/blog Done in 60 Seconds Podcast - https...
2020-02-1409 minBehind the Fluff
Behind the FluffWhat is DORA – The Declaration on Research Assessment?Hi, this is Lou Peck from The International Bunch and I’m going to talk to you about DORA – The Declaration on Research Assessment in under 60 seconds. DORA recognises the need to improve how we evaluate scholarly research outputs like removing such heavy reliance on impact factor as a key measure. It acknowledges that the evaluation of scholarly and research outputs should be based on the accomplishments of those individual outputs, rather than on journal-level metrics. It was developed in 2012 during the Annual Meeting of the American Society for Cell Biology in San Francisco, then publ...
2020-01-0300 minBehind the Fluff
Behind the FluffWhat are the common types of peer review?Hi, this is Lou Peck from The International Bunch and I’m going to talk to you about the six most common types of peer review in under 60 seconds. Single-blind peer review – reviewers know who the authors are, but the authors do not know who the reviewers are Double-blind peer review – authors and reviewers remain anonymous to each other Open/transparent peer review – authors and reviewers are aware of who each other are Post-publication peer review – peer review happens after the work is published – e.g. preprints, papers on F1000 Collaborative peer review – peer reviewers can view each other's intera...
2020-01-0300 minBehind the Fluff
Behind the FluffWhy is peer review important?Hi this is Lou Peck from The International Bunch and I’m going to talk to you about why peer review is important in under 60 seconds.  Peer review has played an essential role since ancient Greece, and is the backbone to the article publishing process, and ensures high-quality research is published.   Upon submission, the paper is reviewed by the editorial office to assess originality, validity, and significance. If the editorial team is satisfied, industry peers (or assigned experts) review the paper, and decide whether to accept or reject it – generally there is feedback to make modificat...
2019-09-1800 minBehind the Fluff
Behind the FluffWhat does DOI mean and why is it important?Hi this is Lou Peck from The International Bunch and I’m going to talk to you about what is a DOI in under 60 seconds. DOI stands for digital object identifier and is a unique number assigned by a registration agency (for example doi.org) to a range of different content. It provides a persistent URL to online content. Like ORCID provides researchers with a unique ID, DOIs provide a unique ID for published content. Publishers assign DOIs to content as part of the publishing process and they do this through services like Cr...
2019-07-0200 minBehind the Fluff
Behind the FluffBeing happy - stop putting your expectations on others!Read the podcast in The International Bunch blog - http://bit.ly/2Qx2Jkz
2019-05-2908 minBehind the Fluff
Behind the FluffWhat is Open Research?Hi this is Lou Peck from the International Bunch and I’m going to talk to you about open research in under 60 seconds. Open research is purely and simply opening up knowledge to the benefit of all - and the earlier on in the process we make the information accessible, the better. Also know as open science, there are five key areas of open research: open access open collaboration open data open practices, and open recognition and research The research community has made significant progress in open research adoption though there are still challenges for examp...
2019-05-1100 minBehind the Fluff
Behind the FluffDaniel Himmelstein Interview - Realtime Open Research 4th April 2019 Audio only.mp3Join The International Bunch Founder Lou Peck for our first ever podcast interview: Daniel Himmelstein, Biodata Scientist, University of Pennsylvanian, USA discusses Realtime Open Research and the future of publishers. He also has a little request for better metadata - something close to Lou's heart! Thanks so much to Daniel for taking the time to speak to us. Released under a CC BY 4.0 License.
2019-04-0443 minBehind the Fluff
Behind the FluffWhat does ‘copyright’ mean when I want to publish my article?Hi this is Lou Peck and I’m going to talk to you about copyright in under 60 seconds. As the author you are the first copyright owner of your work unless commissioned by your institution or funder. For subscription journals you sign a publisher copyright transfer agreement (CTA) for all versions of that work. You MIGHT have additional rights like reusing parts of the article; distributing a limited free copy; and/or self-archiving in a repository. For open access (OA) journals you, the institution or funder pay the publisher an Article Processing Charge (AP...
2019-03-2700 minBehind the Fluff
Behind the FluffWhat is Library Publishing and how is it different from a University Press?What is Library Publishing and how is it different from a University Press? Hi this is Lou Peck from the International Bunch and I’m going to talk to you about library publishing in under 60 seconds. Library publishing (also known as campus-based publishing) is where an academic library provides publishing services like electronic open access content. Library publishing services can complement a university press and though both at the same institution may have different objectives, but they are mostly aligned under the institutions vision. A library publishing service could concentrate on pi...
2019-03-0600 minBehind the Fluff
Behind the FluffWhat is the problem with predatory publishers?What is the problem with predatory publishers? Hi, this is Claire Sewell from the Office of Scholarly Communication in Cambridge and I’m going to talk about the problem of predatory publishers. These are publishers which take advantage of a lack of knowledge about how Open Access works in order to dupe researchers into publishing with them. They do this by charging a fee to make work available but without providing the services this would normally cover like copyediting and peer review. This results in substandard work being published as legitimate research. These publishers often so...
2019-03-0400 minBehind the Fluff
Behind the FluffWhat are Altmetrics?Learn more about altmetrics from Andy Tattersall, Information Specialist at The University of Sheffield. Hi, this is Andy Tattersall from The School of Health and Related Research at The University of Sheffield and I’m going to talk about Altmetrics in under 60 seconds. Altmetrics first appeared in 2010 and are in essence alternative indicators of scholarly interest. They provide additional information in addition to traditional metrics such as citations and impact factor scores. They can measure traditional and social media attention, Wikipedia and policy document citations, downloads, views and how many times an article has been sa...
2019-02-2800 minBehind the Fluff
Behind the FluffRogue Peer Review - a polysemy in the makingHear Founder Lou Peck cover her editorial 'Rogue Peer Review - a polysemy in the making' in Research Information - if you would like to read the piece in full, simply log in or register for Research Information where you will find lots of other interesting editorial pieces - http://bit.ly/2SRG8Dp  
2019-02-2214 minBehind the Fluff
Behind the FluffWhat is the new Wiley agreement with Projekt DEAL?Hi this is Lou Peck from the International Bunch and I’m going to talk to you about Projekt DEAL in under 60 seconds. Projekt DEAL represents nearly 700 academic institutions in Germany and announced in January 2019 a countrywide partnership with Wiley. This three year agreement gives Projekt DEAL access to Wiley’s academic content back to 1997 for an annual fee – and Projekt DEAL can publish articles open access in Wiley’s journals. It encompasses three new initiatives: A new flagship OA interdisciplinary journal An open science and author services development group focused on innovating and accelera...
2019-02-1300 minBehind the Fluff
Behind the FluffRLUK and Arcadia Fund film screening - Paywall: The Business of Scholarship - 30th January 2019Discover Founder Lou Peck talk about her experience of the recent RLUK and Arcadia Fund event and a summary of the discussions.
2019-02-1212 minBehind the Fluff
Behind the FluffWhat is a University Press?Learn more about what a University Press is in under 60 seconds from Lou Peck, The International Bunch Founder:  Hi this is Lou Peck from the International Bunch and I’m going to describe a University Press in under 60 seconds. So what is a university press? Well it’s an extension to an academic institution that simply publishes content. They are different to commercial publisher as they are not-for-profit and often subsidized by their institution to compensate the shortfall. They’ll publish scholarly content like books and journals and target a smaller audience with a regional or subj...
2019-02-1200 minBehind the Fluff
Behind the FluffWhat is Plan S?Learn more about what Plan S is in under 60 seconds from Lou Peck, The International Bunch Founder: What is Plan S? Hi this is Lou Peck from the International Bunch and I’m going to talk to you about Plan S in under 60 seconds. Launched in September 2018 by Science Europe, Plan S requires that scientists and researchers who benefit from public funded research institutions and organizations have to publish their work in compliant open access journals or platforms by 1st January 2020. This open access science is supported by a consortium called cOAlition S wh...
2018-12-0500 minBehind the Fluff
Behind the FluffHow do I write a good title for my journal article?Learn more about writing a good title for your journal article in under 60 seconds from Lou Peck, The International Bunch Founder: How do I write a good title for my journal article? Hi this is Lou Peck from the International Bunch and I’m going to talk to you about writing a discoverable article title in under 60 seconds. With over 2.5 million journal articles published each year, you need to ensure your work is discoverable, read and cited. To help with this, writing a good title will showcase your research so here are some ti...
2018-11-0900 minBehind the Fluff
Behind the FluffWhat is Open Access Publishing?Learn more about what Open Access Publishing is in under 60 seconds from Lou Peck, The International Bunch Founder: What is Open Access? Hi this is Lou Peck from the International Bunch and I’m going to talk to you about Open Access in under 60 seconds. What is Open Access Publishing? If you are looking to publish a book, article or other type of publication with immediate free access to everyone electronically – you use OA. Publishers recoup costs through examples like Article Processing Charges (AKA APCs), donations, advertising etc. Your work could have...
2018-10-2300 minBehind the Fluff
Behind the FluffWhat is Agile Marketing?Learn more about what Agile Marketing is in under 60 seconds from Lou Peck, The International Bunch Founder: What is Agile Marketing? Hi this is Lou Peck from the International Bunch and I’m going to talk to you about Agile Marketing in under 60 seconds. Agile Marketing helps you work smarter and be efficient. It’s a flexible way of working that supports you in prioritizing project and campaign work aligned to business objectives. It supports changes in business needs and market landscape. It ensures collective efforts are focused so basically you are not doin...
2018-10-1000 min