Shows
Seriously in Business: Brand + Design, Marketing and Business222: The Power of a Mid-Year Reset (Plus We Have Something Special To Share!)Running a business that feels good and gives you freedom doesn't just happen by accident. In this behind-the-scenes episode, I chat candidly with my biz bestie Hazal (marketing coach extraordinaire) about how we're using this mid-year moment to reset, reflect, and intentionally map out our next big moves...including our first ever Escape & Expand Retreat!From juggling business with kids to globe-trotting while working part-time, we share what they're letting go of, how they're expanding, and why it's so important to stop, reflect, and dream bigger no matter what season you're in.In this episode:2025-07-1435 min
Seriously in Business: Brand + Design, Marketing and Business221: Q&A Behind The Scenes - Creative Ruts, Boundaries, Business meets mum life & MoreThis episode is a little different... in the best way. I went totally off-script and let ChatGPT throw some questions at me that I think YOU would want to ask. Think of it like a friendly, unfiltered chat about all things design, business, Canva, and life.Here’s what I answer:What to do when you hit a creative rut (and why boundaries can spark creativity)My favourite new Canva feature (it’s a game-changer for planning!)Do I think design or messaging is more important?How motherhood made me outsource and grow my bizI...2025-07-0720 min
Seriously in Business: Brand + Design, Marketing and Business220: Write Copy That Sounds Like You and Sells with Lucy BedewiWhat if your words were the most overlooked part of your brand?In this episode, we’re diving into the often forgotten cousin of branding that most people ignore: your MESSAGING. Not just what you say, but how you say it. Your tone, your turns of phrase, your “IYKYK” energy that makes your dream clients stop mid-scroll and whisper, “Wait... she gets me.”If your captions feel a little beige, your website reads like a robot wrote it, or you're constantly second-guessing how to sound “professional but personality-packed”... this one’s for you.Join today’s gue...2025-06-3037 min
Seriously in Business: Brand + Design, Marketing and Business219: How to Stop Being The Bottleneck To Your RebrandWelcome to the final instalment of my Rebrand to Rise series, created for business owners who know their current branding no longer fits the incredible business they've built.If you’ve been thinking, “YES, I need a rebrand,” but also, “I don’t even have time to eat lunch, let alone overhaul my brand,” this one’s for you. Because rebranding can be strategic, streamlined, and supportive, without draining your energy.In this episode, I share:Why most rebrands stall (spoiler: it’s not Canva’s fault)The real reason your VA or designer struggles to nail...2025-06-2316 min
Seriously in Business: Brand + Design, Marketing and Business218: You’ve Outgrown Your Brand... Burn it Down or Refresh?If your brand feels like a relic from your business's early days, you're not alone. As your business evolves, so should your brand...but does that mean a complete overhaul or a strategic refresh?In Part 2 of this Rebrand to Rise series, we explore the crossroads many entrepreneurs face: to rebrand entirely or to evolve their existing brand. We'll discuss the differences, the decision-making process, and how to align your brand with your current business vision.In this episode, you'll learn:The key differences between a total rebrand and a brand evolutionHow...2025-06-1624 min
Seriously in Business: Brand + Design, Marketing and Business217: Why Your Brand Isn’t Attracting the Aligned, High-Level Clients You WantYou’re getting clients. You’re making sales. You’ve got a good thing going.But deep down... you know something’s off.You’re working with great clients, but not dream clients.You’re making sales, but not at the level your offers deserve.You’re showing up, but not feeling fully confident in your brand.That nagging feeling? That’s a brand mismatch. And today, I’m diving into how to spot it, fix it, and create a personal brand that aligns with your next-level business goals.This is part...2025-06-0920 min
Seriously in Business: Brand + Design, Marketing and Business216: Meet the Team That Makes It Possible to Juggle Business and MotherhoodEver looked at a business owner and thought, “How on earth is she doing it all?”Here’s the truth... she’s probably not.I’m definitely not.In this episode, I’m pulling back the curtain and showing you the exact team that supports me behind the scenes. From my VA and graphic designer to my repurposing manager and studio team... this is how I run a full business between nap times and late-night work sessions.Whether you’re starting small, or thinking about your next hire, this episode will give you clari...2025-06-0219 min
Seriously in Business: Brand + Design, Marketing and Business215: How to Build an Intentional Client Journey and Systems That Support Your EnergyBehind the scenes, most business chaos doesn’t come from a lack of skill... it comes from messy, non-existent systems. And if your client experience feels a little scattered, your clients are feeling it too.In this guest episode, I’m joined by Mariana from Pink Ocean VS... a systems strategist, community builder, and spreadsheet-loving creative to unpack how we can create client journeys that feel seamless, supportive and straight-up satisfying.Whether you're a virtual assistant, a creative service provider, or just tired of chasing your tail between bub’s nap time and Zoom calls... this i...2025-05-2626 min
Seriously in Business: Brand + Design, Marketing and Business214: The 2025 Course Launch Timeline No One Talks About (But You Need to Know)If you’re planning to launch (or re-launch) a course in 2025, it’s time to get cracking, especially on your design. Because your audience is judging your course by its cover, and your graphics could be the reason you’re not hitting your sales goals.In this episode, I’m walking you through the exact timeline and visual assets you need to nail your course branding and show up like the pro you are. This is the kind of strategic design planning that sets you up for consistent, passive income... and a course you’re p...2025-05-1935 min
Seriously in Business: Brand + Design, Marketing and Business213: 3 Things making your course look (and sell) cheaper than it shouldOnline courses are an amazing way to serve your audience and grow your business... until they flop. And one major reason they flop? The student experience.In this episode, discover three course design mistakes you might be making that are silently costing your sales.Whether you're launching your first course or refreshing an existing one, these design tweaks will help your students not just join your program, but LOVE and complete it. Stick around to the end for a juicy little app tip too!You'll learn:Why your course content might be unreadable and what...2025-05-1214 min
Seriously in Business: Brand + Design, Marketing and Business212: Why Your Course Might Not Be Selling (And How to Fix It)_Podcast GraphicsEver poured your heart into an online course, launched it... and heard nothing but crickets? 😬 You’re not alone, and no, it doesn’t mean your course content is bad.In this episode, I’m breaking down how the look of your course — its branding and design — plays a MASSIVE role in how well it sells. From trust to perceived value, visuals really do matter. Plus, I’m sharing the story of my first launch (with 55 enrolments!) and the key tweak that could completely change how your audience sees your offer.🎧 What we cover:Why “just good con...2025-05-0516 min
Seriously in Business: Brand + Design, Marketing and Business211: Why I Use Kartra to Run My Entire Business: Simplify Your Backend into One PlaceRunning a business shouldn't mean duct-taping 10 different tools together just to launch a course or send an email. In this episode, I'm sharing the behind-the-scenes of the one tool that helped me simplify EVERYTHING: Kartra 💜I’ve used Kartra for years to run my emails, courses, checkouts, automations, freebies, and more... and I’m breaking down exactly why I chose it, how I use it, and how it might just be the tool you didn’t know you needed.PLUS, I’ve created a free Kartra Setup Checklist so you can get started the right way! Get yo...2025-04-2812 min
Seriously in Business: Brand + Design, Marketing and Business210: Actually Sell Your Course with These Secrets to Converting Sales Page Design with Kate ScottYour sales page can make or break your course launch — so how do you make one that actually sells?In this episode, I’m joined by the amazing Kate Scott from Launch Out Loud™, and we’re diving into how to design a sales page that works FOR you. With years of experience as a course creator and website designer, Kate shares tangible tips and clever tricks for designing a page that converts. If you’ve ever wondered if your sales page is too long, too plain, or too confusing... this is the episode for you.2025-04-2131 min
Seriously in Business: Brand + Design, Marketing and Business209: Instagram Leads on Autopilot: The Exact DM Funnel I Use to Grow My List (How I Use Manychat Automation)https://www.diydesignmybiz.com/manychatDM automation has changed the game for my Instagram marketing... and in this episode, I’m sharing exactly how it works, how I keep it feeling heart-led, and the actual ManyChat template I use that generated 220+ leads. Yep — even while I was asleep 😴If you're ready to work smarter and collect more leads with LESS hustle, this one’s for you!You’ll learn:Why DM automation is a game-changer for engagement and conversionsHow I avoid the 'ick' with authentic messagingA step-by-step of my ManyChat setup (plus the fr...2025-04-1423 min
Seriously in Business: Brand + Design, Marketing and Business208: Tools I Actually Use to Run My 6-Figure Business (Honest Review!)There are SO many tools out there promising to help you grow your business... but what’s actually worth paying for?In this episode, I’m sharing a full breakdown of the tools and programs I use in my 6-figure business — what I love about them, what I don’t, and even some free alternatives.I know costs can add up, so this is your behind-the-scenes peek into the software I’ve chosen to invest in and how each one helps me grow while saving time.You’ll hear about:Why I moved from S...2025-04-0721 min
Seriously in Business: Brand + Design, Marketing and Business207: Batching, Branding and Bad Cross-stitch: The Unexpected Shifts Transformed Her Business Journey with Denise Duffield ThomasThere are podcast episodes that leave you with a few helpful tips… and then there are episodes that leave you rethinking your whole business (in the best possible way).My conversation with money mentor, author, and iconic chill-business queen Denise Duffield-Thomas was one of those.From the importance of personal branding to letting go of unnecessary stress (yes, even ugly cross-stitch projects), Denise shared her honest, hilarious, and refreshingly practical take on what it really means to build a successful, chilled business.About Denise:She helps entrepreneurs like you charge premium prices, re...2025-03-3149 min
Seriously in Business: Brand + Design, Marketing and Business206: Starting a Business: The Cost-Effective Way to Invest in Branding (Do you even need it?)Feeling a little stuck in the early stages of your business and unsure where to spend those precious pennies? I want to give you a heart-to-heart. Business owner to business owner.Let's chat if you really need to invest in a good brand (aka. a logo, brand suite, good graphics...) in those early years of business. I'll cover the pros and cons of DIY branding versus hiring a designer, and why your brand clarity can make or break your success. I'll take you through real-life examples and share how getting this right (or wrong) can affect your...2025-03-2420 min
Seriously in Business: Brand + Design, Marketing and Business205: These 3 Graphics Help Convert 3x More Clients for Online BusinessesIf you're struggling to attract and convert clients, your branding might be the problem. The truth is, if your key business graphics aren’t clear, consistent, and strategic, you could be leaking clients without even realising it.I’m sharing the 3 essential graphic types that will make your brand instantly recognisable, increase engagement, and convert more followers into clients. Stick around until the end, because I’ll reveal the most overlooked graphic that could be costing you sales! WATCH, READ & CONNECTWatch on YouTube: https://youtu.be/pPf3Gt6fcdURead...2025-03-1018 min
Seriously in Business: Brand + Design, Marketing and Business204: Attracting The Life You Desire By Stepping Into Your Unique Magnetism with Erika CramerEver felt like your life is a series of unchangeable patterns? Or believed that who you are is set in stone? Thankfully... this may not be as true as we get stuck thinking. In this episode, I chat with the incredible Erika Cramer, a Mindset Coach, to chat about what it really takes to become magnetic and create the reality you dream of, without getting stuck in your own way.You don't want to miss this one, especially if you think you’re not "confident enough" or "magnetic enough." Erika shares her journey of unraveling beliefs that no...2025-03-0330 min
Seriously in Business: Brand + Design, Marketing and Business203: Minimalist Mindset for DIY Canva Graphics: Less Time, More ResultsEver feel like you're drowning in a sea of fonts and colours on Canva? Trust me, I get it – designing for your biz can turn into a circus if you're not careful. 🎪 That's why in this episode, we're diving into how a minimalist mindset can transform your design chaos into strategic simplicity! I’m sharing five things to cut back on and five things to focus more time on to make your DIY designs not only easier on the eyes but quicker to create (and actually help to GROW your business)! From streamlining your Insta game to embracin...2025-02-2413 min
Seriously in Business: Brand + Design, Marketing and Business202: 3 Canva Hacks to Simplify Your Design Process and Save Time as Online Business OwnerFeel like Canva is stealing your work hours? You’re not alone. But designing your graphics doesn’t have to be an endless time-suck. In this episode, I’m breaking down three simple Canva hacks to help you create better designs, faster.We’re talking:• A Brand Kit setup that means no more hunting for fonts and colors every time you start a design.• Strategic folders so you can actually find what you’ve already made.• How to keep your designs consistent without second-guessing everything. And if you’re on Canva Free? I...2025-02-1815 min
Seriously in Business: Brand + Design, Marketing and Business201: Stop Waiting for Clients to Find You: Marketing Systems That Actually Work (Part 1) with Hazal OzturkLet’s be real—word-of-mouth is great… until it’s not. Ever had that moment of panic wondering, “Where is my next client actually coming from?!” 😬 If you’ve been riding the referral train but know you need a more predictable way to grow, this episode is for you!Today, I’m joined by my biz bestie Hazal Ozturk from Hey Hazal, and we’re unpacking the marketing shifts that help you stop waiting on word-of-mouth and start attracting dream clients consistently. No more crossing your fingers and hoping someone remembers to recommend you—this is about setting up a system tha...2025-02-1021 min
The Self-Makers Podcast | Marketing Strategy & Business Growth for Service Providers79. Stop Waiting for Clients to Find You: Attracting Dream Clients with Brand and Design (Part 2) with Jacqui NauntonREGISTER FOR MY FREE MASTERCLASS: From Random Leads To Reliable Revenue, Your Marketing Pipeline For Predictable $20k Months REGISTER HERE FOR FREEEver looked at your Instagram and felt embarrassed to share it with potential clients?Recorded live from our business retreat (complete with roosters and baby giggles in the background! 🐓), brand strategist Jacqui Naunton and I dive into why even amazing service providers struggle to attract clients without a recommendation.Real talk: Your potential clients make a decision about working with you within 7 seconds of seeing your brand. 2025-02-1018 min
Seriously in Business: Brand + Design, Marketing and Business199: Turn Instagram Posts into Profit - Design Strategies Every Business NeedsYour graphics aren't just pretty pictures; they're the MVPs of your sales team! In this episode of Seriously In Business, I'm breaking down 3 game-changing design strategies to make your Instagram posts profitable. Trust me, you don't wanna miss out—otherwise, you'll be stuck spinning your wheels while others are racing ahead.In this episode, we're diving into:Making Your Designs Easy to Consume: Discover how easy-to-read, strategic designs can captivate your audience and turn them into customers. (Carousels may just become your new best friend!Carousel Conversion Formula: Learn my proven formula for In...2025-01-2713 min
Seriously in Business: Brand + Design, Marketing and Business198: Finally Get Noticed on Instagram with Scroll-Stopping Graphics in 2025In this episode, I'm diving into some foolproof design hacks and tricks to ensure your Instagram posts not only grab attention but also inspire action. And guess what? Stick around till the end to hear all about my best-performing content from 2024. Trust me, you won't want to miss it.We're continuing our bold branding series for 2025, and I've got some golden nuggets for you! Bold branding doesn’t mean bright colours; it means strategic design that stands out in a crowded space. And now, in part 2, I'm focusing on two essential elements your designs need: simplicity and ea...2025-01-2012 min
Seriously in Business: Brand + Design, Marketing and Business197: 3 Brand Must-Haves in 2025 You Can’t Afford to IgnoreBranding in 2025 is going to look different—and if you're not ready, you're going to be left behind. Do you want your brand to get noticed, loved, and ultimately create more income for your business? Of course, you do! In this episode, you'll learn what you need to start doing today to boldly stand out in 2025.Join me, as we dive into the first of a three-part series on creating a bold brand. Learn to infuse consistency, uniqueness, and a whole lot of YOU into your brand.Plus, stick around till the end for the fo...2025-01-1314 min
Seriously in Business: Brand + Design, Marketing and Business196: Bonus Ep: Uncut Reflections, Regrets, Wins of 2024 and Plans for 2025Okay this one is the most uncut and raw podcast I've recorded in years. Not even an intro or outro..not even uploaded to Youtube!In this special bonus episode, I'm sitting down, friend-to-friend on what 2024 really looked like... and what my plans are for 2025. 2024 was BIG... I had a baby, moved house, spent $36k+ on coaching, brought on 5 new team members, launched a program and had my biggest revenue you year to date... Yep, it’s been BUSY.But beyond the hustle, I’m reflecting on balancing my roles as a mum and e...2025-01-0629 min
Seriously in Business: Brand + Design, Marketing and Business195: Transform Imposter Syndrome into Your Growth Superpower with Christine CorcoranEver feel like you're out of your depth or not good enough, even when you're totally killing it? Imposter Syndrome, anyone? Christine and I are diving deep into those icky feelings of self-doubt that creep up just when we're about to level up. In this episode, Christine Corcoran shares her journey of challenging herself, why stepping out of your comfort zone is absolutely crucial (hello, personal growth!) and how to use those nervous, anxious moments as tools to become even stronger. You’ll hear about real moments of anxiety and triumph, and tips on using impo...2024-12-1636 min
Seriously in Business: Brand + Design, Marketing and Business194: Top Design Trends of 2025: Creating a Million-Dollar Visual BrandEver wonder what truly makes a million-dollar brand stand out? What elevates then and sets them apart from the rest?In this episode, we dive deep into the top design trends going into 2025 that will make your business look as shiny as a million bucks, helping you attract premium clients.This is the 4th and final part of our series on million-dollar brands. So far, we've busted myths, discussed common traits, and even gotten into equipping your team to create stellar branding. Watch the whole series here: https://www.youtube.com/playlist?list=PLlkZ8zWZqkWYKkoFp6...2024-12-0919 min
Seriously in Business: Brand + Design, Marketing and Business193: Building a Peaceful and Successful Business Model with Robyn BirkinStruggling to decide between live launches and evergreen strategies? You’re not alone, and this episode is your shortcut to clarity!I’m joined by sales page expert Robyn Birkin, and together we cut through the noise about what really works. From the adrenaline of live launches (like my Black Friday sale that pulled in a third of my yearly sales!) to the finesse required for evergreen funnels, we cover the pros, the cons, and the secrets to success.Robyn dishes out her best tips for high-converting sales pages—think perfect button placement, minimizing distractions, and cr...2024-12-0234 min
Seriously in Business: Brand + Design, Marketing and Business192: The Blueprint for Empowering Your Team to Create Million-Dollar Canva GraphicsEver had that moment where you delegate design tasks to your team and end up with something that looks like it was created with finger paint? As busy business owners, we can't do everything ourselves, but we also can't let bad graphics drag our brand down!Imagine having a team that could create stunning visuals that elevate your brand, attract your ideal clients, and actually save you time. Sounds dreamy, right? Well, in this episode, I'm sharing all the secrets to making that dream a reality.We're diving into:1. Creating Clear Brand Guidelines2024-11-2517 min
Seriously in Business: Brand + Design, Marketing and Business191: Transforming Followers into Subscribers: Email List Growth through Instagram with Charlyn OoiEver feel like you're pouring your heart into Instagram but not getting those dreamy results?In this episode, I chat with the fabulous Charlyn Ooi all about leveling up your marketing game by not just focusing on Instagram, but also building a solid email list.Imagine finally being able to convert those double-tappers and comment-dropper followers into loyal clients and customers! 🙌 We dive into nifty strategies like using strategic lead magnets that solve specific problems (hello, instant value!) and using automated tools like ManyChat to make your life oh-so-easy (and create quicker conversions). Charlyn also sha...2024-11-1832 min
Seriously in Business: Brand + Design, Marketing and Business190: What All Million-Dollar Brands Have in Common ⚡️ 5 Design Must KnowsEver wonder what it really takes to build a million-dollar brand? Or maybe you’re curious about why some brands just seem to have that “it” factor that makes them impossible to ignore. Well, you're in the right place!In this episode, we're diving into the magic behind million dollar brands and what five (plus one bonus) traits they all have in common.I’ve got insights, tips, and a bit of controversy to spice things up. If you're ready to take your brand to the next level, stick around because I've got the secrets you need...2024-11-1119 min
6-Figure Facebook Group | Facebook Marketing, Make Money Online, Social Media Marketing, Marketing Strategy172 // Is Graphic Design Still Relevant on Facebook? A Conversation with Jacqui NauntonWhen you're focusing on a less visual platform like Facebook, does graphic design still matter? What type of designs are most important to focus on as a business owner on Facebook? And how do I know what my branding should even be?
We answer all these questions and more in today's guest episode with graphic designer Jacqui Naunton. Jacqui is a design coach for online business owners and she is seriously incredible at helping entrepreneurs create beautiful graphics that represent their brand. She's here today to talk all things Facebook graphics with me so you c...2024-10-2938 min6-Figure Facebook Group | Facebook Marketing, Make Money Online, Social Media Marketing, Marketing Strategy172 // Is Graphic Design Still Relevant on Facebook? A Conversation with Jacqui NauntonWhen you're focusing on a less visual platform like Facebook, does graphic design still matter? What type of designs are most important to focus on as a business owner on Facebook? And how do I know what my branding should even be?
We answer all these questions and more in today's guest episode with graphic designer Jacqui Naunton. Jacqui is a design coach for online business owners and she is seriously incredible at helping entrepreneurs create beautiful graphics that represent their brand. She's here today to talk all things Facebook graphics with me so you c...2024-10-2938 min
Seriously in Business: Brand + Design, Marketing and Business188: Debunking Myths: What Really Matters to Build Your Million Dollar BrandEver feel like your brand is just a few tweaks away from *truly* dazzling your audience? Maybe you're juggling the chaos of scaling from a cozy five figures to those ambitious six figures and beyond, and wondering if the secret lies in sophisticated custom designs. Well, let's debunk that myth together.In this episode, let's chat about why relentless redesign isn’t the key to a million-dollar brand. Successful branding isn’t about looking fancy but staying consistent and true to your brand style.Plus, we'll highlight real-world examples from savvy entrepreneurs who are making wave...2024-10-2823 min
Seriously in Business: Brand + Design, Marketing and Business187: Is YouTube Worth It For Business Owners? Interview with MY YouTube Coach: Trena LittleFeel like you're drowning in the sea of social media content creation? Trust me, I've been there! In this episode, I teamed up with the incredible Trena Little to help you discover why YouTube might just be the lifeboat your business needs—even if you already feel swamped with other platforms.Trena and I dive deep into why YouTube is a game-changer for business owners. It’s not just another platform to juggle; it’s a powerhouse for long-term growth and engagement. While Instagram posts fade into the background, your YouTube content will keep working for you, genera...2024-10-2134 min
Seriously in Business: Brand + Design, Marketing and Business186: Brand + Marketing EXPERTS Reveal Their Secrets! LIVE Podcast with Guest Host Hazal OzturkEver wondered why nailing your brand can sometimes feel like cracking a secret code?Well, you're in luck because this episode is packed with the expert insights you need to transform your brand from ‘meh’ to marvellous!Join Hazal and Jacqui for a LIVE recording of The Seriously in Business Podcast!Get your brand, business and design questions answered! We cover everything from Instagram aesthetic, worst business investments, email open rates, brand mistakes and more!Connect with Hazal: https://heyhazal.com/WORK WITH JACQUI:// DIY Design My Biz...2024-10-1658 min
Seriously in Business: Brand + Design, Marketing and Business185: Business Building Facebook Group Strategy with Sarah BeiselLet's tackle the age-old question: Are Facebook groups still worth it? Spoiler alert: They absolutely are, and this week's guest expert, Sarah Beisel, shares her tried and tested strategies to show you how. From savvy growth hacks to engaging your audience with minimal time investment (15 minutes a day, anyone?), Sarah unpacks everything you need to know to build a buzzing online community (that helps your business to grow).Discover why Sarah ditched Instagram and focused her energy on Facebook, how she keeps 2,000+ members active in her group, and the secrets behind creating engaging content that keeps your...2024-10-0738 min
Seriously in Business: Brand + Design, Marketing and Business184: Balancing Motherhood and Business: a 6-Month-Old, a Toddler and My Biggest Launch EverImagine this: toting a baby around while having your most successful launch in your 10 years in business. Sounds like a wild dream, right? Well, six months into juggling a new-born and a thriving business, I’m living proof that it’s possible.In this episode, I’m sharing the real-deal insights of living this beautiful, chaotic dream *chaotic being the key word*. If you’re thinking about balancing a thriving business with the joys (and chaos) of motherhood, I'd be honoured to share some of my experience with you.Six months into this mum-of-two life, I've had...2024-09-3030 min
Seriously in Business: Brand + Design, Marketing and Business183: The Power of Reels: Increase Reach and Sales on Instagram with Alisha MarfatiaWhy are short-form videos such a big deal? Alisha from The Social Impact joins me on the podcast this week and all I can say is - be prepared to be inspired by how you can use Instagram Reels to make you money in your business.Alisha walks us through her powerful "Reels that Bank" framework, showing us how to captivate, convert, and cash in through strategic Reels that genuinely drive action.She shares her journey of shifting focus from merely racking up views to smashing her sales goals by creating content that speaks directly...2024-09-2344 min
Seriously in Business: Brand + Design, Marketing and Business182: Perfectionism in Business: Tips to Embrace Imperfect Progress in Design and ActionDo you ever find yourself stuck in the loop of making things perfect before you share them? You're tweaking that design for the 273rd time, or you've got an idea for a course but just can't seem to finish it to absolute perfection? If you nodded along furiously, this episode is for you!We're dropping into the world of perfectionism and how it might be holding back your business.Spoiler alert: perfectionism can stifle creativity and slow your progress to a crawl! I’m sharing some real-life examples from my own journey and giving you ac...2024-09-1617 min
Seriously in Business: Brand + Design, Marketing and Business180: Rebranding for $$$: Make More Money with This Surprising StrategyDid you know a simple logo change, combined with a strategic visual rebrand, has the potential to more than double—or even triple—your revenue? Just look at the success of Old Spice after their iconic rebrand, which led to a 125% increase in sales.But on the flip side the wrong rebrand can cost you sales... Tropicana's redesign led to a 20% drop in sales, costing the company $30 million in just a few weeks. They quickly reverted to the original design after realizing the new look did not resonate with customers.Before you get all jittery, know...2024-09-0216 min
Seriously in Business: Brand + Design, Marketing and Business179: Rebranding Mistakes that Cost you Time and Money (and a Professional Brand)Feeling like your current brand just isn't hitting the mark anymore? Maybe you jumped into a rebrand too quickly, or perhaps your business has evolved and your branding hasn't caught up. Trust me, you're not alone!In this episode, I'm sharing common rebranding mistakes that could cost you time and money—and even leave your business looking unprofessional. Don’t worry, I've got some golden nuggets of wisdom to help you avoid these pitfalls and get your rebranding journey on the right track!From understanding the importance of clarity in your brand vision to the sign...2024-08-2615 min
Seriously in Business: Brand + Design, Marketing and Business178: Logo Design Rebrand - Your Step-by-Step Guide to a Memorable LogoAre you feeling stuck in the mud when it comes to designing your new logo? Whether you're DIYing it or working with a designer, I know that creating a logo can sometimes feel like you're trying to solve a Rubik's Cube blindfolded. But don’t worry, I got you!In this third instalment of our rebranding series, we're diving right into the nitty-gritty of brainstorming a strategic (and beautiful) logo for your business. Logos are like the faces of our brands, and getting them right is crucial because, believe it or not, we don't get second chances wh...2024-08-1915 min
Seriously in Business: Brand + Design, Marketing and Business177: First 5 Steps BEFORE Rebrand - Setting the Foundations for a Lasting and Impactful BrandFeeling like your brand could use a little more *pizazz*? Maybe things are starting to feel a bit stale, or perhaps your biz has grown and evolved, and it's time your branding reflected that. Whether you're just not feeling proud of your brand anymore or you're itching for a fresh, sophisticated look, it's definitely time for a rebrand!But rebranding isn't just about splashing some new colours on your website or tweaking your logo, it's so much more than that. In this episode, I’m breaking down the 5 foundational steps you *absolutely* need to tackle before diving in...2024-08-1213 min
Seriously in Business: Brand + Design, Marketing and Business176: Guide to Rebranding Your Business the RIGHT WayEver look at your brand and think... it's just not hitting the mark anymore? Maybe your business has evolved, or maybe it wasn’t quite right from the start? It might be time to rebrand time!But HOW do you dive into a successful rebrand without wasting time and money? Because rebranding is an expensive and time-consuming endeavour you definitely don't want to be doing again any time soon.Let's dive into the 5 essential steps for rebranding your business the *right* way. From nailing down the foundational work to ensuring the visual aspects are spot-on...2024-08-0514 min
Seriously in Business: Brand + Design, Marketing and Business174: Crafting A Memorable And Cohesive Visual Brand For Your BusinessHave you ever felt like your brand just isn't hitting the mark? Whether you're a seasoned business owner or just starting out, maintaining a strong visual brand can be a game-changer. But HOW do you create and keep a brand that truly stands out in the crowd?In this episode of the Seriously in Business Podcast, I want to walk you through the essentials of building and maintaining a strong visual brand. We'll dive headfirst into what makes a brand truly pop! I'll give you the lowdown on why having a consistent visual brand isn't just about...2024-07-2216 min
Seriously in Business: Brand + Design, Marketing and Business172: How I Grew My List by 2000 with a QuizEver wondered how creating a simple quiz can skyrocket your business leads? Well, let me take you through the journey of creating my own quiz and how it amassed over 2,000 leads for my business!In this episode, I share my step-by-step process from creating the quiz, the pitfalls I encountered along the way, and the strategic approaches that finally made it a roaring success. We'll talk about the importance of making your audience feel known, how to tailor your quiz to connect with them, and why a solid funnel is the key to success.I'll...2024-07-0817 min
Seriously in Business: Brand + Design, Marketing and Business170: Making Online Courses Work for You: Proven Tips to Maximise Learning and Success as a StudentHave you ever found yourself trapped in the web of an online course, only to emerge months later with barely a dent in your progress bar? We've all been there. But fear not, because today we're diving headfirst into the world of online courses. As a seasoned online course creator and avid learner, I've got a treasure trove of tips to ensure you wring out every drop of value from those digital learning experiences.Join my online course (that's so much more than an "online course") and start showing up seriously in your business: https://whitedeer.com...2024-06-2411 min
Seriously in Business: Brand + Design, Marketing and Business168: Inside My Business Tech Stack: Software, Subscriptions, and the Cost of OperationsI'm always SO interested in how a business *actually* runs behind-the-scenes. How much are they spending to make everything tick, what are they doing manually vs. automatically, what programs do they use to keep on top of everything?In this episode I share a detailed look into the behind-the-scenes of my online business, highlighting the tech stack and software tools I use to efficiently run my business. From project management and content repurposing to design programs and financial management.Key Takeaways:- I utilize a combination of free and paid software tools, including...2024-06-1019 min
Seriously in Business: Brand + Design, Marketing and Business166: 5 Ways to Get Unstuck When DesigningEven as a designer with over a decade of experience - I still get STUCK! And from coaching hundreds of business owners to DIY their graphics, I know you might be getting stuck too.And getting stuck is NOT the way a business owner wants to spend their day. It wastes time, means you create subpar graphics and is honestly just a frustrating feeling!!So what are my top tips get getting unstuck when designing? What do I do myself? That's what I'll be covering in this episode of the Seriously in Business podcast.2024-05-2716 min
Seriously in Business: Brand + Design, Marketing and Business164: The Power of Personal Branding: How Much to Put Yourself in Your Business VisualsDo you REALLY need to be in your brand? Like YOU as a person? Yes and no. In this episode, I'll share why you might want to embed you into your business plus we'll dive into how to know how much of you to put in. If you really love pineapple, does that belong in your business? What if your favourite colour is lime green? Should your brand be lime green?Key Takeaways:- The importance of understanding how much of oneself to embed in a personal brand, whether it's a lot or a little...2024-05-1314 min
Seriously in Business: Brand + Design, Marketing and Business158: Smart Social Media: Crafting Templates to Streamline Your Business MarketingCreating and curating a solid set of social media templates for your brand can be SUCH a timesaver and means you might actually post rather than face that all too common social media overwhelm.But it's not always as easy as "let's make some social templates!". There are some things to consider first and in this episode I'll step you through my steps to crafting useable and strategic templates for your business you'll actually want to use AND that help to grow your business, not waste your time.Want help strategically crafting your brand?2024-04-0114 min
Seriously in Business: Brand + Design, Marketing and Business157: Is Showit the Right Website Design Platform for You? with Emma TroySo just recently I made the HUGE switch of jumping from using Squarespace as my website design platform to Showit (one I had barely heard of when I started my research!).But to make start from scratch building a website felt wildly overwhelming so I opted to purchase a template to get me started and thankfully I found Emma Troys template! (PS. Check out Emma's incredible templates here!! I used Frankie! https://emmatroy.com.au/shop?affiliate=whitedeer)In today's episode I chat with special guest, Emma Troy, on all things Showit PLUS helping you...2024-03-2546 min
Seriously in Business: Brand + Design, Marketing and Business156: Deciding Your Next Graphic: A Strategic Approach On What to Design Next in CanvaWe've all been there - drowning in a sea of potential things we need to post, design or create to help grow our business and unsure of where to begin. As a business owner, your time is precious, and you want your efforts to make a real impact. So, how do you decide what graphics to prioritise?In this episode of the Seriously in Business Podcast I want to share how to strategically choose what graphic to work on next in your business to best utilise your time AND grow your business.If you want...2024-03-1821 min
Seriously in Business: Brand + Design, Marketing and Business154: My "Plan" for Maternity Leave for Baby #2 as a Business OwnerIn this episode, I open up about my personal journey as a business owner preparing for maternity leave at 36 weeks pregnant. I cover the strategies and challenges of managing my graphic design business while getting ready to take time off to welcome my new baby.From establishing systems that allow the business to operate without my direct involvement to the intricacies of maintaining ongoing marketing and support for my courses, I provide a real look into the preparations I'm making (which has been SO different from when I prepared for baby #1 3 years ago).I delve...2024-03-0422 min
Seriously in Business: Brand + Design, Marketing and Business152: Celebrating 10 Years in Business! 10 Lessons that Have Changed EverythingI'm pumped to share a major milestone with you – last week I hit the 10-year mark in my business journey! It's been a wild ride, and to celebrate, I've recorded a special episode where I share my experiences and learnings in the hope that it will help you on your own biz journey.In this episode, I dive into how I started as a graphic designer and transformed into the go-to person for teaching online business owners how to create their own brand and graphics. From taking on any and all opportunities to discovering my niche and pu...2024-02-1927 min
Seriously in Business: Brand + Design, Marketing and Business150: Lessons from Supporting 300+ Students in My DIY Design Course - 150th Episode SpecialI cannot believe it! 150 episodes of the Seriously in Business Podcast! To celebrate 150 I thought I'd share with you my insights from having over 300 students (double 150 - that's the connection ;)) in my course: DIY Design My Biz.I'm going to share with you from 2 sides:1) What I've seen are common struggles and solutions for biz owners DIYing their graphics2) Key things that I've done as a course creator to build a successful programEnjoy!! And thank you for being here!! If you're one of the lucky ones who've listened to all 150...2024-02-0521 min
Seriously in Business: Brand + Design, Marketing and Business148: Logo vs. Visual Brand: Is it okay to just have a logo or do you need more?Do you really need a full brand or can your business get by with just a logo?SOME businesses can get by with just a logo (I'll share who that might be in this episode), but if you want long-term success for your brand... you need just that... a brand. A visual brand that is MORE than your logo. One that sets the visual style of your business: from fonts, to colours, to elements and more.Why? Well, I'll cover that in this episode.Need help with your own brand? Head to www...2024-01-2219 min
Seriously in Business: Brand + Design, Marketing and Business146: My Biggest Year in Business - The Things I Don't Talk About Enough + How I Did ItOkay, time to let you behind the curtain a little and share my 5 top business wins for the year. You'll get the classic wins, but also the ones that are less material but mean so much more to me.I want to share with you the scary decisions I had to make, investments I said yes to and things I focussed on to make this my best year in business yet. Want to work with me in 2024? Here are the 2 main ways:Learn to create your own brand/graphics: https://whitedeer.co...2024-01-0830 min
Seriously in Business: Brand + Design, Marketing and Business144: Your Brand Style Guide: Practical Steps from a Designer on What to IncludeIn a world where businesses are evolving, how will yours look in 2024? Jacqui Naunton delves into the importance of creating a brand style guide for small business owners in maintaining consistency and brand recognition and EXACTLY what needs to be included.Key Takeaways:1. Brand Consistency is Key: Establishing a brand style guide is vital for maintaining consistency in messaging and visuals, crucial for brand recognition.2. Essentials of a Style Guide: A brand style guide should include visual elements such as logo variations, consistent colors, fonts, elements and mockups.3. Practical Tips for...2023-12-2520 min
Seriously in Business: Brand + Design, Marketing and Business142: How to Make Your Brand Stand Out Without Looking Like Everyone ElseWelcome to the Seriously in Business Podcast with host Jacqui Naunton, where today's episode delves into the topic of branding and the dilemma of whether it's okay for a brand to look similar to others in the same industry. Join Jacqui as she tackles the questions of differentiation, representation, and drawing in clients through visual branding.Key Takeaways:1. What Your Brand Should Do:- Represent what you do - convey the essence of your business and the emotions you want to evoke through visuals. Think through things like colour psychology, brand positioning, what...2023-12-1116 min
Seriously in Business: Brand + Design, Marketing and Business140: Why Every Business Owner Needs to Understand DesignDoes it even matter if you, as the business owner, know design? Turns out - yes. But whyyyyy?! Isn't it just another thing you need to learn?In this episode we'll chat about why *almost* every business owner, regardless of business stage, needs to have a good foundational understanding of graphic design - whether they're DIYing their graphics OR outsourcing.How much you understand design will impact how your business communicates, how worthwhile your design investments are, and your audience appeal. YOU, as the business owners, must have a clear vision and understanding of design...2023-11-2721 min
Seriously in Business: Brand + Design, Marketing and Business132: Design on a Budget - Tools to Create Your Business Graphics on the CheapExpenses in business can be overwhelming, especially when you're just starting out. So, in this episode, I’m excited to share with you some free or affordable ways to build an incredible brand for your business without breaking the bank.We’ll cover three key aspects: design platforms, design resources, and design education.It’ll come as no surprise that Canva is one of my top recommendations. This user-friendly website has a free version that allows you to create professional designs for various purposes, including logos, social media posts, flyers, and more. You can even utilis...2023-09-0419 min
Seriously in Business: Brand + Design, Marketing and Business131: Meet the White Deer Studio Team with Vanessa Chng and Hannah DempseyDid you hear the news? September 1st marks the official launch of White Deer Studio! A virtual design agency where my team and I work with you to create epic brands, designs and templates for your business!But I wanted you to get to know these lovely ladies, and wildly talented designers, for yourselves! So, introducing Vanessa Chng and Hannah Dempsey!If you're listening before September 1st, head here to put your name on the waitlist! https://www.diydesignmybiz.com/studiowaitlist Or if you're listening after our launch head to https://www.w...2023-08-2838 min
Seriously in Business: Brand + Design, Marketing and Business124: Stay Ahead of the Curve: How to Incorporate Trends into Your BrandShould you use trends in your visual branding? Or is that unwise?In this episode of the Seriously in Business podcast, host Jacqui Naunton, a professional graphic designer, delves into the topic of trends in branding and design.Trends have their place! But we need to make sure to not just follow them blindly. A trend can help your brand to look modern and up with the times BUT a trend can also make you look the same as everyone else and date quickly.Instead, research your brand deeply and choose a current...2023-07-1018 min
Seriously in Business: Brand + Design, Marketing and Business117: How I Grew My Youtube to Nearly 10k in 3 MonthsI feel a bit silly making this episode since I feel like a complete novice! ...but I just wanted to share my story behind growing my YouTube channel from almost no subscribers to nearly 10,000 in under 3 months.I started out (and still am) a total newbie to YouTube but there were a few intentional things I did to help grow my channel and I wanted to share that with you too.How I monetised my channel so quickly (and what I'm earning)How I 'tricked' viewers into thinking I'd been around for yearsMy top tips to...2023-05-2925 minThe Self-Makers Podcast | Marketing Strategy & Business Growth for Service Providers14. How to create a stand-out brand on social with online design coach Jacqui NauntonSelf-Makers Mastermind > https://heyhazal.com/self-makers-mastermindIn this episode, we're joined by Jacqui Naunton, an online design coach who helps small biz owners create standout brands on social media. Jacqui shares her expertise on why branding is so important in today's digital world and gives practical advice on how to design a brand that really pops on social media platforms. She covers everything from choosing the right visuals to crafting compelling social content that connects with your target audience. Whether you're just starting out or looking to take your social media game to the next level, this episode...2023-04-1954 min
Seriously in Business: Brand + Design, Marketing and Business112: 5 Tips to Stand Out Social Media GraphicsAll any business owner on Instagram wants is to stand out! Stand out so they can attract new followers AND keep showing up in the feeds of current followers.There are 5 tips I recommend every biz owner remember when they are designing their graphics for social media (aka. the visual that will stand out and draw people into the brand and caption).Keep every post branded #noexceptionsUse "portrait" size instead of "square" posts to take up more spaceHierarchy and messaging - take your viewer on a visual journey of...2023-04-1712 min
Seriously in Business: Brand + Design, Marketing and Business108: The 5 Most Important Graphics to Create For Your Online BusinessSetting your business up with the KEY graphics your biz needs can be so helpful to rolling things out quickly and easily - to not get in your own way when it comes time to put yourself out there!These are the 5 most important graphics I see almost all business owners needing! This ep will unpack each one and the key things you need to think about whilst creating.1. Brand2. Social templates3. Facebook cover4. Email Sig5. Website/Online presenceFreebies and episodes mentioned:10 social media post ideas...2023-03-2012 min
Seriously in Business: Brand + Design, Marketing and Business99: Bonus - Channelling YOUR Uniqueness into Your BrandWhen someone works with your business, they work with YOU. So how can you create a brand that captures who you are? That helps people get to know YOU when they see your graphics. That YOU feel proud to promote and show up inside of?Inside this episode I'll share with you some key things to consider before you create your visual brand (or rebrand) to make sure you graphics OOZE that uniqueness that is you.Doors for my online course, DIY Design My Biz are closing soon! This price will never be offered again...2022-12-0717 min
Seriously in Business: Brand + Design, Marketing and Business98: DIY Design Trends for 2023Trends are a little overrated...But I do believe there are strong directions many business owners are going in their graphics *that perform well* that I'd love to share with you...Particularly for DIYers creating their own graphics - coz you see: Almost EVERYONE is using Canva now for their designs, so if you want to be DIFFERENT, to actually look like a pro, then implementing these 6 "trends" will help.Let's dive in!Simplifying social posts (+ "meta" designs)Customising templates to make them uniqueCustom logos (aka. NO Canva premade logos)Animation, videos...2022-12-0523 min
Seriously in Business: Brand + Design, Marketing and Business97: Why every business owner needs to embrace CanvaFor some business owners the word Canva either means NOTHING to them... or it's something that strikes a little bit of fear and trepidation taunting them as yet another thing they need to learn!I want to share with you in this episode why Canva is a MUST for every business owner - even you ;)I'll go onto the what Canva is and the differences between the Free and Pro versions!I also chat about all the epic things you can do for YOUR business on this design platform. F...2022-11-2822 min
Seriously in Business: Brand + Design, Marketing and Business94: BTS of My Personal Brand PHOTOSHOOTI want to let you behind the scenes of my recent branding photo shoot!How I prepared, what the day looked like, how I chose my clothing, how I made the most out out of the session... EVERYTHING.Coz it can all feel a little daunting and mysterious some times so I hope this ep lets you in behind the curtains to the reality of a photoshoot.You see - photos for a business owner is one of the BEST marketing tools. And certainly one of the BIGGEST things to make designing graphics...2022-11-0733 min
Seriously in Business: Brand + Design, Marketing and Business83: What's your brand style?How do you know what your brand should look like?There are so so many styles out there it's hard to choose which is right for you!In this episode I'll let you in on why it's a non-negotiable to know what YOUR brand style is.Plus what are the 6 top current styles and how you can choose what yours needs to be! On Thursday the 18th of August 2022 I'll be releasing a quiz to help you find out your brand style! And the best bit, you'll get given t...2022-08-1525 min
Seriously in Business: Brand + Design, Marketing and Business76: 29 Lessons I've Learnt in 29 Years: Business EditionBeing alive for 29 years doesn't really qualify me to be THAT wise. I know.But, I do think I have a couple of nuggets to share in the world of business. And so to celebrate my upcoming celebration of another year around the sun I wanted to share with you 29 things that I've learnt before I turn 29.Some of these lessons I've learned the hard way, others came naturally (thank goodness!!).Grab a cuppa and tune in as we whip through these hopefully wildly helpful lessons!And I'd love to know...2022-06-2040 min
Seriously in Business: Brand + Design, Marketing and Business63: 5 Reasons to Create Your Own Graphics For Your BusinessThe existence of my whole business is targeted at one thing - helping biz owners create their own graphics, posts and logos.But WHY should a business owner actually do it? Actually, get onto Canva and make their own graphics over hiring a designer?I firmly believe there's a place for both BUT in today's podcast episode I want to share with you my FIVE favourite reasons to know how to make your own incredible biz graphics.1. Gives you the control2. Can create any time3. Your graphics reflect you2022-03-1417 min
Seriously in Business: Brand + Design, Marketing and Business57: Why Your Canva Designs Are Hindering Your SuccessHave you ever thought "Hmm, I probably shouldn't really be using Canva for my graphics... it's not that professional".Sure, it doesn't do as much fancy things as Photoshop or cost as much as the Adobe Suite but friends - I use Canva for 95% of my own designs!! (AND my clients who run million dollar businesses).So, the clincher isn't Canva itself... it's something else.In this episode of Design Hacks for DIYers I give the goss on why it's not Canva that's the real culprit (the THREE things actually).I...2022-01-3121 min
Seriously in Business: Brand + Design, Marketing and Business55: Parenting and Business - An Interview with my HusbandLet's pull back the curtain a little. This Friday hubby and I are celebrating our 5th wedding anniversary. And as a little nod to that I thought what better episode to share with you than an interview and discussion with my lovely husband himself!Join us in this episode as we discuss:What it's really like to be married while running a small business each and parenting a toddlerThe uncertainty and financial instability of working for ourselvesHow we split up time between working, life and parentingAnd so much more! I hope you love this...2022-01-1734 min
Seriously in Business: Brand + Design, Marketing and Business54: Design Doesn't Have to Feel Hard - 3 Ways to Create Easy DesignsIf making graphics for your business feels hard right now... you're not the only one.But I want to let you know: Design does NOT have to feel hard.You don't have to feel overwhelmed when you know it's time to upload a post onto Instagram.You don't have to put off creating the slides for your presentation next week.You don't have to get stressed at the idea of making a flyer or business card.In this episode I want to share with you 3 different things you need...2022-01-1023 min
Seriously in Business: Brand + Design, Marketing and Business52: Mini Special: Nana’s NuggetsIt's almost the new year! And what could be a better way to finish 2021 and start 2022 than with a collection of Nana's Nuggets!?If you watch my Instagram Stories you'll know that each day I share a screenshot of a message my nana, Shirley, has sent me with a pearl of wisdom for the day.So, in this episode I read out a couple of good ones to inspire you - short, sharp and powerful!Plus, I experiment with some sound effects... Not sure if that's a good thing or a bad thing!2021-12-2708 min
Seriously in Business: Brand + Design, Marketing and Business30: Do You Have To Have A Perfect Instagram Grid?There seems to be a lot of pressure to have a "pretty Instagram grid" - meaning a perfectly curated Insta page that looks incredible.But is it all it's chalked up to be? In this episode I'll chat about when it's important and when it's NOT important to have a perfectly curated grid.Is it something your business needs to worry about or something you can totally forget about?Here's a designer's take!Follow me on Instagram at @whitedeergd or grab your DIY design resources at www.whitedeer.com.au/freebies2021-07-0513 min
The Scalable Freedom ShowA Shining Client: How to Shine Through Design with Jacqui NauntonGreat design makes a huge impact on any business. A standout brand not only helps captivate clients, but also enables your unique personality to shine through. My guest today is Jacqui Naunton, Founder of White Deer Design. Jacqui is a talented graphic designer turned online design teacher, helping passionate business owners to take charge of their business to create their own incredible visual brand. She does this through her signature design course, DIY Design My Biz.
In today's episode we talk about first impressions with our target audiences and sustainable branding for businesses. Jacqui...2021-06-2233 min
Seriously in Business: Brand + Design, Marketing and Business24: What's it's REALLY like as a new mum running a businessBeing a new mum is THE single biggest learning curve of my entire life. Throw that in with trying to keep a business running (and GROWING) then you have quite the challenge.In December 2020 I was so blessed to welcome our baby girl, Mahlie, into the world...Almost 6 months later I want to share with you a snippet on how that's looked and what it REALLY looks like to run a business with a newborn.I'll touch on how I prepared my business coming up to her entrance, how long I had off...2021-05-2421 min
Seriously in Business: Brand + Design, Marketing and Business18: My 4 Design MantrasThere are always certain roadblocks that hold us back when get to creating our own graphics so today I want to debunk a few and give you my 4 favourite design mantras to pin up on your desk to keep your focused and confident. Mantra #1: Helps you build loyalty with your audience and save time as you create your graphicsMantra #2: Let's you know that it's okay to not be a design wizMantra #3: Reminds you just to get your stuff out there and not hold your business backMantra #4: K...2021-03-1516 min
Seriously in Business: Brand + Design, Marketing and Business17: Interview with My MumYesterday was International Women’s Day so to celebrate I thought I’d change things up a bit and interview one of my most favourite women, my mum.As I’ve reflected over the years I’ve come to realise how much Mum has shaped my view and modelled to me what it looks like to be a strong woman in business.Growing up I saw her rise in her position to being the only female partner in a large accounting firm. I watched her stand her ground, lead confidently and be bold in her role.2021-03-0821 min
Seriously in Business: Brand + Design, Marketing and Business16: Your Brand is More than a LogoWhen you’re starting a business, one of the first things we think we need is a logo! And while a logo is great it is only such a small small SMALL part of our whole brand - and even a small part of our visual brand!I see (and have worked with) so many business owners who want their logo to be EVERYTHING. To have gold foil, watercolour, cursive fonts, a detailed illustration…and more!But this is the total wrong approach!In this episode, I’ll be chatting to you about why yo...2021-03-0118 min
Seriously in Business: Brand + Design, Marketing and Business15: 5 Mistakes You Must Avoid When Making GraphicsDesigning your own graphics for your biz is all well and good…but what if you’re making some detrimental mistakes that affect how effective your designs are. What if your audience couldn’t understand what you were saying? Or how to work with you? Or didn’t stay on your graphic because it made them feel stressed or uncomfortable?Design can have such a good impact on our business… or it can have an adverse effect, deterring people from your business.In this episode I’ll chat about 5 mistakes you’ll want to avoid when creating...2021-02-1520 min
Seriously in Business: Brand + Design, Marketing and Business14: 10 Social Media Post IdeasSocial media is a huge part of running a business - but sometimes it's hard to think of what to post! In this episode I'll share 10 different ideas PLUS the graphics that you could make to go with them.Introduction PostQuote PostEducational PostPromote Your BizTestimonial PostCorrect a MisconceptionBehind the ScenesBuild RapportAdvertise a FreebieWhat do you do?I've created a download you can get for free that covers each of these in more detail with examples! Download for free via: www.whitedeer.com.au/socialideas
2021-02-0830 min
Seriously in Business: Brand + Design, Marketing and Business11: How I Started My Biz and My Mistakes Along the WayI wanted to share something a little different this week. We’re currently away on holidays so I’m recording something a little more relaxed for you from our caravan (well, my parent’s caravan)!.Learn my journey to design, starting my own business and how I grew. I’ll also share with you the mistakes I made along the way and some pearls of wisdom I hope you can learn from around business, branding and growth.If you need a hand with creating graphics that you are proud of for your biz chuck me a DM on...2021-01-1926 min
Seriously in Business: Brand + Design, Marketing and Business9: What to Do When You Can't Afford a Graphic DesignerWhat are your options as a business owner who can't afford to hire a professional designer to do everything for you?Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebiesYOUR OPTIONS:Hire a designer to do everythingHire a designer to create your brand and you DIY the restDIY everything yourself!In this episode we'll work out which option is right for you.
2021-01-0520 min
Seriously in Business: Brand + Design, Marketing and Business8: From the Mouth of a DIYer - Student Interview with TahrynJoin me and Tahryn Bolt, from The Social Bolt, as we chat all things DIY design! Learn what tools, tips and insights have helped Tahryn create her own incredible brand and graphics to support her growing business.Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebiesOr follow Sheridan on Instagram at @thesocialbolt or thesocialbolt.com.au
2020-12-2119 min
Seriously in Business: Brand + Design, Marketing and Business7: Adding Value Through DesignDesign isn't just about making things that look pretty - it's about communicating your businesses value!In today's episode, I'll teach you 4 practical design hacks to use when you create your graphics to give your business a boost in professionalism, trust and perceived value!Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebiesADD VALUE THROUGH DESIGN:Use quality imagesMake sure your fonts are readableKeep your branding consistentKeep your graphics open and spacious
2020-12-1425 min
Seriously in Business: Brand + Design, Marketing and Business6: Getting Unstuck if You're Not CreativeIn today's episode, you'll learn how much creativity creating graphics for your biz actually takes PLUS my 5 tips on how to cultivate creativity in yourself if you’re really needing a bit of a kick!Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies CULTIVATE CREATIVITY:Problem Fixing = Puzzle SolvingTrain your mind to think differentlyRemove the fear of failureAllow yourself to explore a new spaceFill your mind with inspiration
2020-12-0724 min
Seriously in Business: Brand + Design, Marketing and Business5: Why You Shouldn't Use TemplatesIn today's episode, you'll learn how why it's best for your business to avoid using pre-made templates and what you should do instead!Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebiesREASONS TO AVOID TEMPLATES:They’re not branded to YOUYou get stuck (this is huge!)You’re not actually learning real skillsThe perfect template doesn't always existNo consistencyLose your uniqueness
2020-11-3016 min
Seriously in Business: Brand + Design, Marketing and Business4: Making Your Message Irresistible To ReadIn today's episode, you'll learn how you can cleverly use design to get people to WANT to read what you have to say! By taking advantage of design principles and techniques YOURSELF.Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebiesWAYS TO MAKE YOUR MESSAGE IRRESISTIBLE:Create hierarchy and a visual journey.Contrast the text to make sure it stands out from the background.Use clear fonts (not too thin or cursive). What happens if your graphic isn’t readable?Peo...2020-11-2311 min
Seriously in Business: Brand + Design, Marketing and Business3: Why design takes you so longDesigning your own graphics can be great - but NOT when it takes you wayyyy too long. Especially when there's so much more you can be working on in your business. Time is precious! In this ep I'll chat to you about why design is taking you so long and how you can cut your design time back to make space for what you want!SAVE TIME DESIGNING:Build clarity around the purpose of your design, your message and who you're talking toPlan, sketch and understand your graphics hierarchy.Research your audience and what they needKnow...2020-11-1625 min
Seriously in Business: Brand + Design, Marketing and Business2: From the Mouth of a DIYer - Student Interview with SheridanJoin me and Sheridan, from Love Your Vibe, as we chat all things DIY design! Learn what tools, tips and insights have helped Sheridan create her own incredible brand and graphics to support her growing business.Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebiesOr follow Sheridan on Instagram at @loveyourvibe_ or www.loveyourvibe.com.au
2020-11-1122 min
Seriously in Business: Brand + Design, Marketing and Business1: The Secret to Cohesive Graphics and Why Your Brand Needs ThemOne of the biggest keys to design is that the designs are cohesive and consistent! Join me as we cover how you can make sure your business has a brand that is both recognisable and beautiful! In today's episode you'll learn why, as successful businesses, we really need cohesive graphics. Plus how you can find ideas to base your designs on and how keep them consistent! You'll also learn the number 1 step to keep those graphics cohesive!Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies2020-11-1022 min