Shows
Super Obvious with James TuckermanHow to Turn Speaking Gigs into Client Magnets with Krista MartinWhat do margarita machines, double-down niches, and six-part speaking frameworks have in common? They’re all ingredients in Krista Martin’s recipe for building a magnetic coaching business.In this lively episode, Krista joins James to unpack how coaches and business owners can turn speaking opportunities—big and small—into consistent client acquisition engines. Krista shares her own wild entrepreneurial journey (yes, starting with a margarita machine rental business) and how she doubled down to become the go-to expert for helping coaches leverage speaking to grow their businesses.Key TakeawaysThe Power of Specialization: Why going narrow with your audience and your...
2025-08-1245 minSuper Obvious with James TuckermanHow to Write Better Offers with Ross O'LachlainnLet’s be real: most offers are vague, boring, and totally forgettable. But not anymore. In this power-packed episode from the B2B Scale Summit 2025, we sit down with Ross O'Lochlainn from Conversion Engineering to break down the anatomy of an offer that actually converts.If you're a course creator, coach, consultant or expert, this is your blueprint for building offers that land and sell, using structure and psychology—not sleaze.Ross shares:✅ The 3 essential P’s of a winning offer: Promise, Product, Proposition✅ Why vague valu...
2025-08-0658 minSuper Obvious with James TuckermanHow to Use Visual Models to Close Complex Sales with Simon BowenWhat if your sales pitch could collapse resistance and trigger buying decisions in 30 seconds? No gimmicks. No pressure. Just geometry, psychology, and a marker.In this game-changing episode of the B2B Scale Summit Podcast, we sit down with Simon Bowen, creator of The Genius Model and founder of The Models Method — the guy behind the frameworks used by industry icons like Dan Martell and Taki Moore.This one is wild.Simon doesn’t just talk about sales. He draws it. Literally.Here’s what you’ll learn:✅ Why drawing models collapses...
2025-07-291h 02Super Obvious with James TuckermanHow to Book More Sales Meetings with Wendy WeissBooking meetings is the real bottleneck in most B2B sales processes — and that’s exactly what this episode tackles. Enter Wendy Weiss, founder of the Salesology Prospecting Method, author of multiple sales books, and yes… a former ballerina.In this episode of the B2B Scale Summit Podcast, Wendy breaks down the three-step framework that’s helped over 775 businesses land more qualified appointments (without cold sweat and guesswork).Here’s what you’ll learn:✅ Why natural talent is useless without a system✅ The warm-up, rehearsal, performance model (based on ballet...
2025-07-2239 minSuper Obvious with James TuckermanHow to Create Offers That Attract Ideal Clients with Chris MorrisonLead magnets. Content. Conversations. Clients. It’s all connected. And in this episode of the B2B Scale Summit Podcast, we go deep with Chris Morrison, co-founder of Predictable Sales, the guy who’s built a multi-6-figure machine on nothing but smart messaging, offer psychology, and organic social.Chris breaks down:✅ Why “Comment Below” is your secret cash machine✅ How naming tiny, painful problems drives massive lead flow✅ The 10-step Offer Linking Method that aligns every post, offer, and sales call✅ Why most businesses plateau (hint: your message hasn’t evolved...
2025-07-1942 minSuper Obvious with James TuckermanHow to Convert More Leads into Paying Clients with Petar LackovicEveryone wants more leads, but leads alone won't pay the bills. In this episode, Petar Lackovic – founder of The Sales Institute of Australia and creator of the Reverse Selling Method – reveals how to convert more leads into paying clients. With over a billion dollars in sales under his belt, Petar’s insights flip the traditional sales script, putting you in the driver’s seat of every deal.You’ll learn:✅ Why a one-size-fits-all sales approach is costing you clients✅ How to flip the power dynamic and be the prize✅ The Touch...
2025-07-0854 minSuper Obvious with James TuckermanHow to Use Influencer Marketing with Taryn WilliamsMost people still think influencer marketing is just pretty girls in bikinis holding detox tea. But in this epic episode of Super Obvious, Taryn Williams, founder of Hashgifted, completely reframes the game.Influencer marketing isn’t just for beauty brands. It works for SEO consultants, SaaS companies, coaches, copywriters, and even… HR consultants.Taryn breaks down:✅ How influencer marketing is word-of-mouth at scale✅ Why vanity metrics (like followers) are the fastest way to waste money✅ How to work with creators to co-build campaigns that convert✅ Why B2B service...
2025-07-0137 minSuper Obvious with James TuckermanHow to Send Proposals That Convert with Rana SainiYou know that moment when a client says, “Sounds great — send me a proposal”? Yeah… that’s where most deals go to die. But not if you follow what Rana Saini from The Expert Advantage teaches. In this high-energy, no-fluff episode of the B2B Scale Summit podcast, James and Rana unpack the art of sending proposals that close faster, require less customization, and actually make you more money.What you'll discover:✅ Why most proposals are friction-filled deal killers✅ How to productize your offers and systemize your sales✅ The psychology b...
2025-06-2443 minSuper Obvious with James TuckermanHow to Balance Automation and Human Connection with Chandelle LabbozzettaIn a world obsessed with speed, funnels and AI tools - Chandelle Labbozetta of Life Puzzle brings the burning truth: human connection still wins deals. In this jam-packed episode from the B2B Scale Summit 2025, we explore how automation can supercharge your sales process — without losing your humanity.✅ The 3 types of sales you MUST master: to self, to others, and to convert✅ How to ditch imposter syndrome and build internal confidence✅ How to create trust with tech and still sound like a real human✅ The rhythm of sales, how to show up with intentionIf you’ve ever wondered how to blend aut...
2025-06-1749 minSuper Obvious with James TuckermanHow to Turn a Side Hustle Into a Real Business with Karan AnandThinking about taking your side hustle full-time? Before you do, you’ll want to hear from Karan Anand, Managing Director at Henry Australia — a company on a mission to help the self-employed thrive. In this episode of the B2B Scale Summit Podcast, we unpack the three biggest challenges new solopreneurs face: how to get consistent work, how to price your services, and how the hell to get paid (on time).Here’s what we cover:✅ Why picking a niche unlocks repeatable income✅ How to set your minimum moolah and price with...
2025-06-1038 minSuper Obvious with James TuckermanHow to Scale Your Agency with Jason SwenkLet’s be honest: most agencies hit a growth ceiling because the founder is doing everything — sales, delivery, even updating the damn website. In this power-packed episode of the B2B Scale Summit Podcast, we sit down with Jason Swenk, the original agency growth guy, to break down the systems that helped him scale, sell, and now coach thousands through Agency Mastery.Jason lays out his eight-system framework for agency growth — and even drops a bonus ninth system for free (you’re welcome). We cover:✅ Why most agencies stay stuck because they’re "accidental businesses"✅ How to position like a pro and ditc...
2025-06-0339 minSuper Obvious with James TuckermanHow to Build a Million-Dollar E-commerce Store with Brendan GillenIf you’ve ever wondered how some businesses seem to have leads on tap, this episode is for you. Brendan Gillan, founder of E-commerce Academy, shares his no-fluff tactics for creating content that captures leads, builds trust, and drives serious sales.You’ll hear about:✅ Why attention is the new currency (and how to get more of it)✅ Why not emailing your list is a massive mistake (and how to fix it)✅ The power of single-purpose emails for consistent sales✅ How to use YouTube and TikTok to dominate...
2025-06-0336 minSuper Obvious with James TuckermanHow Agencies and Consultants Should REALLY Price Their Services with Marcel Petitpas of ParakeetoPricing services is tricky — especially when your work is complex, customized, and high-value. In this episode of Super Obvious, I'm joined by Marcel Petitpas, CEO of Parakeeto, who helps agencies and consultants ditch the guesswork and price profitably. Marcel breaks down:Why most agencies and consultants undercharge—and how to fix itThe biggest pricing mistakes that kill your marginsHow to stop trading time for money (and what to do instead)The difference between cost-based, value-based, and productized pricingSimple pricing frameworks that actually increase profit without scaring away clientsFree Agency Toolkit: https://parakeeto.com/toolkit/?utm_source=Earne...
2025-03-1944 min
Peak State Podcast: How Leaders Level UpEp 26: James Tuckerman—Bulletproof mindset. How to deal with uncertainty and risk?
James Tuckerman is the Founder and CEO of Australian Anthill Magazine and the Not So Freaky University. Hear about how James built these businesses over the past 14 years into the success they are today, and how he managed the personal risk and uncertainty day-by-day.
Listen now.
@jamestuckerman on TwitterAustralian Anthill Magazine for entrepreneurs, business builders and innovatorsNot So Freaky University Digital training for entrepreneurs, business builders and innovatorsBen Angel who originally passed on the pre-public-speaking visualisation to James
2017-05-0851 min