Shows
Viterbi Voices: The PodcastResearch at USC: MADLabIn this episode, Karissa (ME '27) sits down with MADLab Researchers Haozheng Ma (3rd Year PhD BME) and Callie Luong (ME '27) to learn more about their paths into biomedical research and how it has transformed their experience here at USC. They discuss what drew them to the MADLab, how they balance time researching with their busy schedules, and provide further insight for anyone interested in joining a research lab at USC!Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student...
2025-12-071h 34
PR Future, the USC Center for Public Relations PodcastRelevance Report 2025: SportsSeason 7, Episode 1 — "Relevance Report 2025: Sports"As the 2025 Relevance Report launches, this debut episode brings together three leading voices in communication to reflect on how sports mirror the industry’s biggest transformations — from AI and media disruption to purpose-driven storytelling.Guests:Jennifer Stephens-Acree — Founder & CEO, JSA PartnersKirk Stewart — USC Professor, Former Nike VP of Global CommunicationsMaryanne Lataif — SVP, Corporate Communications, AEGHost: Fred Cook, Director, USC Center for Public RelationsDiscussion BreakdownThe Rise of Women’s Sports — 0:02Brand Sponsorship and Cultural Momentum — 3:00The “Bro Culture” and Camaraderie in Women’s Leagues — 5:00College Athletics and NIL...
2025-11-0131 min
Viterbi Voices: The PodcastUSC Racing: Design, Build, Race, RepeatIn this episode of USC Racing Spotlight, Naya (Mechanical Engineering ’26), Powertrain Co-Lead, sits down with Katherine (Mechanical Engineering ’26), Project Manager for SCR26, Monica (Mechanical Engineering ’27), Composites Co-Lead, and Caroline (Mechanical Engineering ’27), Powertrain Co-Lead, to dive into the technical and collaborative efforts that define USC Racing.USC Racing is a student-run design team with 25+ years of racing pedigree that competes annually at the Formual Society of Automotive Engineers (FSAE) competition in Michigan. Together, they explore the team’s design philosophy, engineering challenges, and the invaluable experience gained through designing, building, and racing a 1-of-1 prototype formula-style race car.Text...
2025-10-261h 19
Viterbi Voices: The PodcastMeet AEE: Founding USC’s Association of Energy EngineersIn this episode, Mitchell Kirby (Civil Engineering ’26) who is Founder and President of the Association of Energy Engineers sits down with David Moseley (Environmental Engineering ‘27) the AEE Design Teams Lead & Marine Energy Design Team Lead and Reeth Kawad (Mechanical Engineering ‘26) the AEE Outreach Lead & Wind Design Team Lead to talk about USC’s Hub for all things renewable energy— the Association of Energy Engineers (AEE).Founded last December as an official USC Registered Student Organization (RSO) and affiliated with the national AEE professional society, this group has quickly become a hub for students passionate about renewable energy. The conver...
2025-10-1241 min
Viterbi Voices: The PodcastChanging Majors 3 times, Sorority Life, Study Abroad Memories, and Tech Consulting with Lauren (Howe) Johnson, MS, Data Analytics '17, BS ISE '16In this episode, Paul and Hannah sit down with Lauren (Howe) Johnson to reflect on the twists and turns of her USC journey, from navigating indecision around majors to finding unexpected opportunities in engineering, leadership, and travel. Lauren shares how studying abroad in Rome shaped her perspective, how she used data to improve admissions strategy, and what transitioning from consulting to program management at Intuit was like.Lauren's USC Reaction Picture & 'Bey Day':https://viterbiadmission.usc.edu/wp-content/uploads/2025/09/IMG_1326.jpeghttps://viterbiadmission.usc.edu/wp-content/uploads/2025/09/IMG_5387.jpegText us...
2025-09-071h 55PR Future, the USC Center for Public Relations PodcastPRWeek Replay: AI Activated DiscussionThis episode is a replay of special podcast hosted by PRWeek about the 2025 USC Relevance Report. This special PRWeek podcast, "AI Activated," brought together three PR industry leaders and PRWeek Hall of Famers to discuss AI's impact on public relations. Hosted by Steve Barrett, Editorial Director of PR Week, the conversation featured:Frank X. Shaw, Chief Communications Officer at MicrosoftMelissa Waggener Zorkin, Global CEO of We. CommunicationsFred Cook, Director of USC Center for Public Relations and Chairman Emeritus at GolinThe discussion centered on research from Microsoft, We. and USC about AI's transformative effects on P...
2025-06-0928 minPR Future, the USC Center for Public Relations PodcastMind The Gap: 2025 Global Communication Report RecapBased on a survey of over 1,000 PR professionals, the 2025 Global Communication Report from the USC Center for Public Relations –in conjunction with Zeno Group and IABC – reviews how AI, hybrid work, generational shifts, influencer culture, and polarization are reshaping public relations. To download the report, go to this linkTo find information about the International Association of Business Communicators (IABC), go to this linkKey Takeaways from the Discussion:Public relations is entering a new era—driven by technology, authenticity, and the influence of a younger, more optimistic generation.AI in P...
2025-06-0347 minPR Future, the USC Center for Public Relations PodcastA conversation with Chantelle Darby, Accel's VP of CommunicationsBurghardt Tenderich, Professor of Professional Practice at USC, speaks to Chantelle Darby, VP of Communications for the global Venture Capital firm, Accel. Chantelle started her career on the agency side before leading Yelp through an IPO and working with Sheryl Sandberg on Lean In. Chantelle covers these roles and offers crucial advice for students and young professionals starting out in the industry.Featuring: Chantelle Darby, VP Communications, AccelHost: Fred Cook (@fredcook), Chairman Emeritus of Golin. Author of “Improvise - Unorthodox Career Advice from an Unlikely CEO” and Director of the USC Center for Public Relati...
2025-04-1636 min
Viterbi Voices: The PodcastWhy USC?In this episode, Saafiyah sits down with USC students from various majors and years to unpack their college decision journeys. From the factors that guided their choices to what surprised them most after arriving, they reflect on what drew them to USC and how their perspectives have evolved since. Tune in to hear why each of them ultimately chose to join the Trojan Family!Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org...
2025-03-311h 03PR Future, the USC Center for Public Relations Podcast2025 USC Annenberg Relevance Report: AI ActivatedFaryar Borhani, Sona-Iliffe Moon, Jeff Beringer, Christina Bellantoni, and Michael Kittilson join Fred Cook to discuss the USC Annenberg Center for Public Relations' latest Relevance Report: AI Activated. The conversation covers governance, training and up-skilling, augmentation and more as we delve into how global institutions are handling the increased presence of AI, embracing change, and utilising the tools available.Featuring:Faryar Borhani: Faryar is the Chief Communications Officer at Encore Capital Group and has been a USC Annenberg Center for Public Relations Board Member since June 2024.Sona Iliffe-Moon: Sona is currently the Chief...
2025-03-2444 min
Viterbi Voices: The PodcastResearch at USC: The CURVE FellowshipIn this episode, Sophie (CHE ’28) and her engineering friends talk about their experience with CURVE, a research opportunity offered by Viterbi. They discuss their first experiences with research, and what it’s like to work in labs on campus. Whether it’s working with air foils in the Dryden Wind Tunnel, or working with computational chemistry, CURVE offers unique research experiences for any engineering major.Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/lo...
2025-03-0552 min
Viterbi Voices: The PodcastRocket Propulsion Lab, Space-Related Research & Internships, and USC Sports with Kaleigh Ray (ASTE ’25)In this episode, Saafiyah chats with Kaleigh Ray (ASTE ’25) about all things Rocket Propulsion Lab (RPL). They discuss the teams within RPL that Kaleigh has been a part of, how she got involved, and the records the club has broken. Kaleigh also shares insights into her space-related research, her internships, and how she balances it all alongside her involvement in USC sports and other activities outside of academics. Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to htt...
2025-02-0253 min
Viterbi Voices: The PodcastEnvironmental Engineering, Design Team Competitions, and Finding Community at USC with Sejal and Ivan (ENE '26)In this episode, Saafiyah sits down with Sejal and Ivan, Environmental Engineering majors at USC. They share their experiences on environmental design competition teams, their involvement in various environmental and identity-based clubs, and how they’ve found community at USC through classes and extracurriculars.Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run admission is at https://viterbiadmission.usc.edu...
2025-01-2752 min
Viterbi Voices: The PodcastCivil Engineering, The Navy, & the USC MBA for Veterans with Marcelle Phené, MBA '25, CE '10In this episode, Paul interviews USC alumna Marcelle Phené, a civil engineering graduate who has worked with several companies and served in the U.S. Navy. She shares how her engineering background played a role in her military service and career journey. Marcelle also discusses her professional journey since then and her decision to return to USC for an MBA.Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start yo...
2025-01-191h 52PR Future, the USC Center for Public Relations PodcastThe evolving world of PR & Comms, with Pilaar TerryAs part of USC Annenberg’s PR Futures podcast, Professor Burghardt Tenderich spoke with USC alum and former Annenberg Executive in Residence, Pilaar Terry. Pilaar is currently the Managing partner and COO of POV Agency and the conversation covers her experiences as a founder, client relationships, advice to those starting out and more.
Production CreditsA production of the USC Annenberg Center for Public Relations at the University of Southern California.Host: Fred CookExecutive Producer: Ron AntonetteSeason 7 Producers: Joe Carreon and Anvi MahajanProduction: Camille Culbertson, Ja...
2024-12-3040 minPR Future, the USC Center for Public Relations PodcastStrengthening workplace culture through communication, with David Michaelson, PhDUSC Research Fellow and Burson, Ogilvy, and Teneo alum David Michaelson, PhD, joins Fred Cook to discuss USC’s latest research on internal communications and the future of work. They note challenges in maintaining corporate culture following shifts to hybrid and remote working and emphasize how internal communications can be used to build employee engagement and preserve company identity.Reports: Staffbase: https://staffbase.com/en/pressreleases/communication-breakdown-61-of-employees-unlikely-to-stay-in-their-job-cite-poor-communication-among-top-reasons/ Research by USC Annenberg & Staffbase Highlights the Critical Role of Internal Communication in Retention and Engagement Communicating Culture During A Hybrid Revolution: https://annenberg.usc.edu/sites/def...
2024-11-0435 min
Viterbi Voices: The PodcastLife At USC: Balancing Engineering while Maximizing Your College ExperienceIn this episode, Karissa speaks with Krishna Srikanth, a fellow Viterbi student, to discuss life at USC while pursuing rigorous majors and minors. They chat about everything related to enjoying life and doing well at USC: social life, clubs, internships, classes, and more!Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run admission is at https://viterbiadmission.usc.edu/ap...
2024-10-281h 16
Viterbi Voices: The PodcastFrom USC to the World: The Viterbi Study Abroad ExperienceIn this episode, Ava chats with Irith and Keyvette about their study abroad experiences in London, Brighton, and Singapore. They discuss the unique challenges of studying engineering abroad, balancing academics with travel, adapting to new cultures, and how their time overseas has shaped their personal and professional growth. Tune in for tips on making the most of study abroad opportunities, navigating different educational systems, and their favorite moments from life as global Viterbi students! Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a F...
2024-09-161h 15
Viterbi Voices: The PodcastBlack Student Lives in Engineering at USC ViterbiIn this episode, Taylor interviews Carlton (CSBA '27), Cecil (Mech '24, M.S. Aero '25), Eliana (ISE '26), and Rachel Amir (BME '24) about their lives and time at Viterbi. They discuss why they chose USC, involvements , finding community at Viterbi, DEI programs and initiatives, and advice for current and incoming students. Lessons and advice in this podcast are important and applicable for any incoming student regardless of identity. Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to...
2024-03-3155 minPR Future, the USC Center for Public Relations PodcastA Deep Dive into Gen Z's Scrolls with Day One Agency's Josh RosenbergIn this episode, Josh Rosenberg, CEO of Day One Agency, joins Fred Cook to discuss the results of a real-time ethnographic study about Gen Z media habits that Day One and the USC Annenberg collaborated to conduct. The discussion uncovers the nontraditional news sources and the 'always on' media engagement that characterize Gen Z's unique media landscape. Josh shares his insights on how brands can tap into these behaviors to make a meaningful impact on a generation that is reshaping the rules of engagement.Fred and Josh discuss how the concept of "prime time" has evolved into...
2024-03-2126 min
Viterbi Voices: The PodcastGenerative AI, Industrial Engineering and Data Science, and Being a Twin at USC with Charlie (ISE '24, M.S. DSCI '24)Join us for an episode of twinning in ISE at USC! In this episode, Maya interviews her twin brother, Charlie (ISE '24, M.S. DSCI '24), who shares insights into his academic journey, extracurricular activities, and personal experiences. Charlie explains his data science projects (including a teaching assistant chat bot), his choice to pursue a Master's degree, his undergraduate research experience, and his role on the club basketball team. Maya and Charlie and clear examples of how interests and involvement can vary, even for students in the same major and coming from the same background. Text us a...
2024-02-1847 minPR Future, the USC Center for Public Relations PodcastUnwrapping M&M's Super Bowl Magic: How to Manage A Legacy Brand with Jessica AdelmanM&M’s is Gen Z’s favorite brand. Its spokescandies are beloved by all, so much so that any minor change to their cadence can cause a political discourse and polarize the nation. How does a legacy brand stay relevant in the modern world and remain pervasive in the minds of millions? In honor of the upcoming Super Bowl, we’re revisiting the 2023 M&M Super Bowl campaign with Jessica Adelman, Senior Vice President of Corporate Affairs and Communications at Mars Wrigley. She gives insights into the captivating integrated advertising strategy, as well as tips for how wor...
2024-02-0836 min
Viterbi Voices: The PodcastAll Thing Housing at USCIn this episode, Lucas speaks with Peyton (ME '24, M.S. ME '24) and Mitch (CE '26) about their experiences with housing at USC. They review different dorms, what they did each year, and different tips and advice for choosing where to live. This is a great episode for prospective and current students deciding where to live at USC. Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your ap...
2024-01-2936 min
Viterbi Voices: The PodcastFirefighting, Startups, and Why USC with Alex Forgosh (CECS '26)In this episode, Maya has a conversation with Alex Forgosh (CECS '26). They discuss their majors, why they chose USC, the best adjectives to describe Viterbi, and Alex's firefighting technology product, Hatchet. You won't want to miss this *fire* episode.Stay tuned for the end of the episode where Paul speaks about the newly released EA decisions and what they mean for students. Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.o...
2024-01-2149 min
Viterbi Voices: The PodcastThe Importance of Diversity, Equity, and Inclusion at USC Viterbi with Kevin HenryIn this episode, Paul interviews Kevin Henry, senior director of Diversity, Equity, and Inclusion at the USC Viterbi School of Engineering. Paul and Kevin discuss the importance of inclusion and diversity at Viterbi, across the engineering field, and beyond. Kevin shares stories about his experience at college, details about his role at USC, and examples of resources and programs to support student success at Viterbi. Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org...
2024-01-151h 23
Viterbi Voices: The PodcastWhy USC, Internships, and Hot Takes with Ryan Slater (ISE '24)Join us for our last episode of the year! In this episode, Maya speaks to her classmate and long-time Viterbi Voices fan Ryan Slater (ISE '24). They discuss the podcast, why they chose USC, internship experiences, things that surprised them about college, and Taylor Swift! Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run admission is at https://viterbiadmission.usc...
2023-12-101h 11PR Future, the USC Center for Public Relations Podcast2024 Relevance Report Discussion: Welcome to AIIn this episode, we navigate through the transformative impact of AI on the PR industry, discussing its potential for crisis communication, risk assessment, and countering disinformation. We reflect on the potential for AI to revolutionize PR, comparing it to the invention of electricity. Listen to our insights on how AI could bring about a culture change in the industry and why it's important to view technology as an investment. We wrap up with a discussion on the ethical considerations of AI in communication and encourage our listeners to approach AI tools thoughtfully and responsibly.Download the 2024 Relevance...
2023-12-0857 min
Viterbi Voices: The PodcastBiomedical Engineering Research at USCIn this episode, Mateo speaks with Celine and Jaya about their experiences in biomedical engineering research at USC. We discuss their current and past projects, how to get involved, their future plans in research, and more!Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run admission is at https://viterbiadmission.usc.edu/apply.
2023-10-0954 min
Viterbi Voices: The PodcastComputer Science Projects at USC with Claire Smerdon (CSBA '24, M.S. CS '25)In this episode, Maya speaks with her roommate Claire Smerdon (CSBA '24, M.S. CS '25) about her experience with the computer science and business curriculum and in-class projects at USC. They walk through different project and theory-based courses and outline different projects Claire worked on. They also address common concerns about varying levels of engineering experience amongst students Viterbi. What would your computer science classes be like at Viterbi? Will you be challenged? Will you be successful with no prior engineering experience? Listen to this episode for Maya and Claire's experience and advice!
2023-10-0139 min
Viterbi Voices: The PodcastApplying to USC Viterbi for Fall 2024In this episode, Paul and the Viterbi Admissions team celebrate the opening of the common application for Fall 2024 applicants. They discuss frequently asked questions, helpful reminders, and application tips. For anyone looking to apply to the Viterbi school of engineering at USC, this episode will be helpful and entertaining. Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run admission is...
2023-08-061h 00
Preventive ProsAir Pollution and Pregnancy with Carrie Breton, ScD and Zhongzheng Jason Niu, PhDCarrie Breton, ScD is a professor of population and public health sciences and co-director of the Maternal And Developmental Risks from Environmental and Social Stressors (MADRES) Center for Environmental Health Disparities. Breton is interested in understanding how prenatal environmental exposures and stressors affect epigenetic pathways and maternal and child health outcomes.Zhongzheng Niu, PhD is a postdoctoral scholar in the Department of Population and Public Health Sciences. He has a broad interest in understanding early life environmental risk factors and biological mechanisms for the Developmental Origins of Health and Disease (DOHaD) theory, with a particular focus on...
2023-05-2406 minPR Future, the USC Center for Public Relations PodcastHow AI is transforming the future of PR and communicationsHow is AI transforming the public relations industry, and what does it mean for PR professionals? We recently hosted a captivating discussion with a panel of AI pioneers, including Aaron Kwittken of PRophet, Ed Clarke of Cometrics, and Bobby Lincoln of PeakMetrics, to explore this fascinating topic. Our conversation delves into the need for communicators to become more data-savvy and how these tools can support our gut instincts with solid data.In our conversation, we focus on the crucial issues of ethics and accuracy as we explore the initial reactions to AI-powered tools. We also delve into...
2023-05-1625 min
Viterbi Voices: The PodcastHackathons at USCIn this episode, Victoria discusses participating in Hackathons with Emily and Silas. Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run admission is at https://viterbiadmission.usc.edu/apply.
2023-05-0145 minPR Future, the USC Center for Public Relations PodcastPR & Its Role in Mental Health SupportThe COVID-19 pandemic has been the most significant disruption of our lives. Its impact has been far-reaching, altering our work habits, communication styles, and even our priorities. Most importantly, it sparked a widespread discussion about mental health. In this episode, we are joined by guests who wrote about mental health in USC Center for PR’s 2023 Relevance Report. They take a deep dive into how workplaces have addressed mental health issues and its growing relevance in contemporary society. We will uncover the factors driving the growing awareness of mental health concerns, from the influence of social media on...
2023-04-2540 min
PR Future, the USC Center for Public Relations PodcastMaking an Impact: Grubhub, NBCUniversal, and Union Pacific Railroad on Corporate Social EngagementThe USC Center for PR’s 2023 Relevance Report found that 47% of consumers believe corporations should get involved with social issues by focusing on internal policies and issues. But what does that look like in action?In this episode, we talk with communication leaders spearheading various corporate social engagement efforts at their organizations. Discover the philosophy behind the creation of corporate social engagement programs such as NBCUniversal's Creative Impact Lab, Grubhub's initiatives to assist independent restaurants during the pandemic and Union Pacific Railroad's strategies for employee engagement.While corporate social engagement exists in a variety of fo...
2023-04-0435 min
Viterbi Voices: The PodcastWhy USC?This week, Victoria, Celine, Mateo and Cameron talk about why they chose USC. They discuss their whole college application process from picking schools to apply to, why they chose USC, and if they thought it was worth it. Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run admission is at https://viterbiadmission.usc.edu/apply.
2023-04-021h 10
PR Future, the USC Center for Public Relations PodcastPublic Relations in the Age of Social Media with TikTok Satirist ColorMeLoverlyTikTok has knocked down the wall between public figures and their audiences, putting celebrities and high profile individuals in closer contact than ever before. Inspired by the Harry and Megan interview with Oprah Winfrey, ColorMeLoverly has blown up on TikTok for her comedic and relatable takes on the public relations field and the irony of this new transparent communication.Public relations TikTok accounts are few and far between when compared to news accounts, something Clara has properly taken advantage of. Her personal know-how of pop culture, the current social media buzz, and awareness of what’s going on...
2023-02-2139 min
PR Future, the USC Center for Public Relations PodcastDriving Corporate Activism with Lyft's Dominic CarrHow far should a company go with corporate activism? Lyft is setting the example for how companies should use corporate activism to speak out on issues. Last year, Texas passed the Heartbeat Act, which banned women from receiving abortions after the detection of a fetal heartbeat. The bill went even further, putting Lyft drivers who take women to abortion clinics at legal risk. The team at Lyft was quick to speak out against the legislation, and ensured drivers that they would cover legal fees and offer additional support if they were caught in trouble for bringing people to access...
2023-01-3126 minPR Future, the USC Center for Public Relations PodcastSeason 4 Coming Next TuesdayOur student-produced podcast series, #PRFuture, returns with all-new episodes and interviews starting on January 31. We continue to look at causes, as featured in the Relevance Report, and introduce listeners to some new voices in the PR industry. Find our past episodes wherever you download your favorites. Find our Relevance Report at annenberg.usc.edu/relevance and our Global Communication Report at annenberg.usc.edu/gcr.
2023-01-2400 min
Viterbi Voices: The PodcastApplying to USC Viterbi: Myths & LegendsJoin us for an extra special episode with Paul, Maya, and a panel of current Viterbi students. Nick, Natalie, Jevon, and Taylor ask Paul, Executive Director of Undergraduate Admissions at Viterbi, questions about myths and best practices for applying to Viterbi. Is there an easiest major to be admitted to at Viterbi? Is there a best topic to write about for your essay? They answer all of these questions and share their personal stories in this podcast. If you are a prospective Viterbi applicant, this episode is recommended to answer some of the questions you might have. T...
2022-09-181h 33PR Future, the USC Center for Public Relations PodcastThe Future of Corporate ActivismAs a bookend to our third season of episodes, we are presenting a replay of our Kenneth Owler Smith Symposium on Public Relations, held at USC Annenberg, on the topic of “The Future of Corporate Activism.” The panel was moderated by our Dean, Willow Bay, and featured leaders from companies that are actively engaged in communicating about and supporting social justice issues: K. Corley Kenna, head of communications and policy, Patagonia Dominic Carr, vice president, communications, Lyft Elyse Cohen, vice president, social impact and inclusion, Rare Beauty Sean Greenwood, director of PR and communications, Ben & Jerry’sThe discus...
2022-05-1348 min
Viterbi Voices: The PodcastSailing Class at USC with GiannaSteven and Gianna talk about their time taking Nautical Science, NAUT301a, aka sailing at USC. They give a basic class rundown, how it fits in their schedules, and what other fun classes are offered at USC. Additionally, there is a spotlight on personal growth during college and a teaser to see if Steven will ever get in his first fight.Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to s...
2022-01-311h 00
Viterbi Voices: The PodcastNavigating USC as an Out of State Student with Elena, Alana, and MaryIn this episode, Elena speaks with Mary and Alana about navigating life at USC as an out-of-state student. They touch on topics concerning how they looked for universities to how they brought over their belongings from another coast.Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run admission is at https://viterbiadmission.usc.edu/apply.
2021-11-221h 13PR Future, the USC Center for Public Relations PodcastBuilding With Purpose: Elyse Cohen of Rare BeautyInspired by Selena Gomez’s own mental health journey, Rare Beauty was built with a focus on mental health as the heart of its brand. When Rare Beauty was launched in September 2020, its commitment to truly making a difference through de-stigmatizing mental illness and spreading resources and self-love through their products and programs was evident. But when the brand was being conceptualized, incorporating social responsibility and community impact into the products and everyday practices of a beauty brand was uncharted territory. Enter Elyse Cohen, Vice President of Social Impact & Inclusion at Rare Beauty. Cohen has championed social impa...
2021-11-1929 minPR Future, the USC Center for Public Relations PodcastCombating Media Bias with Vanessa Otero of Ad Fontes MediaIn 2016, patent attorney Vanessa Otero posted a chart on the web. It was a simple graphic, rating the bias of news sources. And it went absolutely viral. This chart was the first of many iterations of the Ad Fontes Media Bias Chart, a map that helps news consumers, educators and communications pros navigate the complexities of today’s media landscape. While the chart began as Otero’s own content analysis work, today, it is created by a team of professional analysts who are politically balanced, and who review media sources every day. Despite the state of today’s polarized media...
2021-10-2232 min
Viterbi Voices: The PodcastWelcome Back to USCToday Steven and Natalie talk about the return of students to USC campus. Some highlights include talking about USC football/gameday, the opening of the Baum Family Makerspace, and some student perspectives on welcome week and their freshman experience.Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run admission is at https://viterbiadmission.usc.edu/apply.
2021-08-231h 00PR Future, the USC Center for Public Relations PodcastBrand Purpose Best Practices with Burghardt Tenderich and Julia KiefaberCreating a truly purpose-driven communications campaign is a nuanced and laborious process — one that has become increasingly crucial in the world of public relations. In an era where brands are expected to be a part of social change efforts and use their influence for good, it is essential that companies have a road map for creating authentic campaigns that make an impact. Luckily, our team at the Center for Public Relations analyzed almost 300 purpose campaigns in early 2020 to create just such a map. Our associate director Burghardt “BT” Tenderich and director of strategic planning at Weber Shandwick Julia Ki...
2021-08-1934 minPR Future, the USC Center for Public Relations PodcastSeason 2 Wrap-Up: Fred Cook on Politics, Polarization and PurposeThis past year and a half has been nothing short of historic. As we’ve chronicled momentous events in real time through a communications lens this season, our guests have provided invaluable insight into effectively addressing some of the most prominent social issues of today. Change, especially large-scale social change, is never easy. But through our research this past year, we’ve discovered that communications professionals have a significant role to play in creating it. How we work, why we create the content and campaigns that we do and who we stand up for will all play a role in t...
2021-07-2936 minPR Future, the USC Center for Public Relations PodcastTruth Decay: Discussing Disinformation, Polarization and Data with Jennifer KavanaghPolitical scientist Jennifer Kavanagh believes that there’s more behind polarization than just the existence of opposite perspectives. In 2018, she published a report with RAND CEO Michael D. Rich that proposes a framework for understanding one of the deeper issues behind the division in our country: truth decay. In a nutshell, the phrase “truth decay” describes four different trends around facts and opinion contributing to the shift away from data: increasing disagreement around facts and data, the blurring of the lines between the two, increased influence of opinion and commentary and declining trust in key institutions.In this e...
2021-06-2426 min
Viterbi Voices: The PodcastUSC and LA Dining ExperienceIn this episode Steven talks to Matt and Max about everything food related around USC. They dive into the dining hall experience, the many dining options around USC and LA, and their experience cooking on their own.Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run admission is at https://viterbiadmission.usc.edu/apply.
2021-05-0855 minPR Future, the USC Center for Public Relations PodcastHigh Conflict: Understanding Polarization with Bestselling Author Amanda RipleyIn her book “High Conflict: Why We Get Trapped and How We Get Out,” journalist and author Amanda Ripley introduces the framework that there are two types of conflict: high conflict and good conflict. In America, Ripley believes that we are stuck in a vicious cycle of high conflict — one that is destructive and unproductive. But as Ripley tells us, there is still hope for the future, for us to return to a place of good conflict. In this episode, Fred and Amanda discuss some of the ways that corporate communications are impacted by high conflict and might pl...
2021-04-1539 minPR Future, the USC Center for Public Relations PodcastDinner Discussions and Democracy: Breaking Through Polarization with Philippa HughesFrom cooking red and blue spaghetti while hosting Democrats and Republicans around her dining room table to leading dinner events with hundreds of people from diverse political viewpoints in communities across the nation, social sculptor Philippa Hughes has been entrenched in the polarization issues that plague our country, and intent on solving them through grassroots efforts to start conversations. Her dinner series, “Looking for America,” aims to bring people together across the political divide to have frank conversations about politics and try and find common ground. In this episode, Fred and Philippa discuss the current state of polar...
2021-04-0134 minPR Future, the USC Center for Public Relations PodcastThe Polarization Problem: Media Perspectives on Bridging the Divide with Christina BellantoniWhile it seems like people with different political ideologies can’t agree on anything these days, one thing we can all agree on is that our nation is polarized; perhaps like it never has been before. As we enter into a new political era with messaging focused on reaching across the divide and restoring a sense of unity, we talked with Christina Bellantoni, an expert on all things politics and polarization who spent 12 years reporting in Washington, about the future of polarization. In this episode, Fred and Christina discuss how we can combat some concerning predictions for...
2021-02-2530 minPR Future, the USC Center for Public Relations PodcastA Conversation with NextGen PR PractitionersThe Gen Z and Millennial audience is often an enigma; to seasoned PR practitioners, their obsession with TikTok videos clocking in at 60 seconds or less, the ever-evolving Instagram culture and their use of various media channels as catalysts for change — such as during the Black Lives Matter movement — can be hard to puzzle through. This week, we talked with three USC Annenberg PR students who tackled various aspects of the future of our industry in their essays for the 2021 Relevance Report to discuss the habits of their generation and where they think the communications industry is headed. Adrine...
2021-02-0729 minPR Future, the USC Center for Public Relations PodcastInauguration Special: Communicating in the Divided States of AmericaAs we inaugurate a new president amidst a pandemic and civil unrest, new data from the 2021 Global Communication Survey gives us valuable insight into what this next year may hold. In this episode, our guest Dr. Ulrike Gretzel, senior research fellow at the USC Center for Public Relations, discusses the preliminary findings with Fred, exploring the expected impacts of the Biden administration on activism, polarization, diversity and inclusion and more. As they dive into predictions including increased political polarization, an increase in activist expectations of business involvement in social causes and a largely divided opinion on whether w...
2021-01-2017 minPR Future, the USC Center for Public Relations PodcastThe Time is Now: Diversity, Equity and Inclusion in 2021This year, we’ve not only experienced a pandemic that continues to upend our lives, but the resurgence of a powerful racial justice movement that has reminded us all that it is time for change. It is time for equality. It is time to put in the work across our industry and many others to dismantle white supremacy and systemic racism, and establish a work environment where everyone sees themselves represented and feels comfortable speaking their mind.In this episode, our guests Bill Imada, chairman of IW Group, Julia Wilson, CEO of Wilson Global Communications and Margenett Moor...
2021-01-1135 minPR Future, the USC Center for Public Relations PodcastLive Entertainment and Experiences: What Brands Need to Know in 20212020 is unlike any year we’ve experienced in our lifetimes; arguably, the only constant has been change. As PR professionals, we’re well-equipped to deal with crises. But in the time of COVID-19, we’ve grappled with entirely new kinds of challenges: closures of entire business sectors, fluctuating reopening guidelines and an entirely new definition of “normal life.”Adrienne Cadena, president of brand activation firm Havas Street, and Maryanne Lataif, senior vice president of corporate communications at AEG, the world’s leading sports and entertainment company, and Jeffrey Cole, director of the USC Annenberg Center for the Digital Futu...
2020-12-0941 minPR Future, the USC Center for Public Relations PodcastMelissa Waggener Zorkin on Finding your Purpose — And Leading With ItFulfillment and purpose: two things that we all search for throughout our lives, and maybe have been thinking more about lately in our new normal. And two things that Global CEO and Founder of WE Communications Melissa Waggener Zorkin thinks about constantly. Leading with purpose and fulfillment in mind, Melissa and her agency have built strong, authentic campaigns over the years for big companies like Microsoft and Khan Academy. Melissa's secret to success? Listening intently to internal voices and connecting everything they do to an organization's innate purpose. In this episode, Melissa will discuss the impo...
2020-10-2923 min
Viterbi Voices: The PodcastLGBTQ+ Students in Engineering Live ChatCheck out last week's Live Chat where students talk about their experiences being an engineering within the LGBTQ+ community at USC. USC QuEST ( quest@usc.edu and @usc_quest ) is a USC Viterbi student organization that supports queer students in engineering and science; if you have specific questions, feel free to contact them directly.Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines an...
2020-10-211h 05PR Future, the USC Center for Public Relations PodcastSeason 1 Wrap-Up: Fred Cook on New ActivismIn this special season finale episode, our host Fred Cook puts on his professor cap to bring together everything we’ve learned from prominent activists and communications pros in our debut season of #PRFuture, in the context of the research that started it all: the 2020 Global Communication Report. In our research, we found that “New Activism” requires new communication. Our guests this season, all pioneers in communication and activism, have laid out what a successful future could look like for our industry in this ever-changing new normal. From earning profits through principles to creating entire corporate departments for act...
2020-10-1527 minPR Future, the USC Center for Public Relations PodcastCarolyn DeWitt on Rock the Vote's Brand Partnerships for Civic EngagementAs we near November, the 2020 presidential election is on everyone’s minds. Dubbed the fight for the “soul of America,” it’s also the first presidential election to take place during a pandemic. With a pandemic election comes a variety of obstacles to the voting process, which means voting rights organization Rock the Vote is working overtime to provide young voters with the resources they need to vote safely. Rock the Vote has always been famous for its partnerships with pop culture icons, including celebrities like Madonna and Lenny Kravitz, who have helped them educate young people on voting...
2020-10-0429 min
Viterbi Voices: The PodcastCOVID-19 Summer Research ProjectsIn this episode, Mahima interviews two of her fellow engineers, Nilay and Radhika, to learn more about their summers spent doing research. Viterbi's summer research program allowed students to work with their professors on COVID-19 related projects. Nilay, who studies computer science, researched COVID-19 misinformation on Twitter and Radhika, an electrical and computer engineering major, used Python to understand how the virus actually spreads. Tune in to learn about the research conducted remotely and some of their most interesting findings! More details about their research and the program can be found here: http://viterbiundergrad.usc.edu/viterbi-2020-summer-research-showcase/
2020-09-1355 minPR Future, the USC Center for Public Relations PodcastChristopher Miller on Ben and Jerry’s Flavor for ActivismBen and Jerry’s has always been known for serving delicious ice cream with extra scoops of peace, love and justice. Social mission has always been an integral part of the company’s day-to-day operations — so much so that Ben and Jerry’s has their own in-house activism department. Christopher Miller is the head of this activism team. A few months ago, he drafted Ben and Jerry's second statement in support of Black Lives Matter following the killing of George Floyd, which was lauded within the PR industry as one of the most successful corporate statements on racial justic...
2020-09-0930 minPR Future, the USC Center for Public Relations PodcastUSC Annenberg School's Henry Jenkins and Robert Kozinets on Fan ActivismFrom Star Trek to K-pop, fan culture is everywhere — and as USC Professors Henry Jenkins and Robert Kozinets say, so is fan activism. This week, we’re taking a more theoretical approach to New Activism, exploring the roots of activism in fandom, and how corporate fans — also known as invested consumers — can help companies improve their corporate social responsibility initiatives. In this episode, Jenkins and Kozinets offer valuable insights into the ways companies can successfully interact with their fans on social issues related to business and promote civic engagement. They also discuss the do’s and don’ts of respond...
2020-08-1735 minPR Future, the USC Center for Public Relations PodcastKelly McGinnis on Employee Activism and Earning Profits Through Principles at Levi’sCorporate activism has long been sewn into the fabric of Levi Strauss and Company, and over the past seven years, senior vice president and chief communications officer Kelly McGinnis has continued to uphold Levi Strauss’ reputation as a pioneer in tackling social issues. Bringing her background in social work to the table, Kelly has continued to seek out new opportunities to foster change in the corporate world through employee activism, activist partnerships and corporate coalitions. In this episode, Kelly discusses the power of listening to employee opinions, emphasizing that many of the company’s most memorable actions in re...
2020-07-3032 minPR Future, the USC Center for Public Relations PodcastDamon Jones on CSR in the Age of New Activism: How P&G is Changing the TideDamon Jones has been challenging gender stereotypes, promoting sustainability and fighting for racial equality for the past 23 years through his work at Procter and Gamble. Since being promoted to P&G's chief communications officer at the outset of the COVID-19 pandemic, Damon has continued to foster important discussions within P&G’s audiences and enact positive social change in the corporate landscape. In July 2020, he was named the most influential person in public relations and business on the PR Week U.S. 2020 Power List, and is the first Black man to top the list in its 14-year history. I...
2020-07-1430 minPR Future, the USC Center for Public Relations PodcastApril Reign on #OscarsSoWhite, Racial Justice and Social Media ActivismAs she watched the Oscars from her living room, attorney April Reign tweeted a single hashtag that would change the conversation around diversity and inclusion in Hollywood forever. #OscarsSoWhite started a movement that led her to devote her life to activism, working to amplify traditionally underrepresented voices in the entertainment industry. In this episode, April discusses how social media is propelling conversations around race, discrimination and social inequity to greater national attention, and how this phenomenon is playing an essential role in the recent resurgence of the #BlackLivesMatter movement. As an equity advisor for Sephora, April also offe...
2020-06-2532 minPR Future, the USC Center for Public Relations PodcastJamie Margolin on Leading Youth to Power: PR and Activism in Zero HourAt age 15, Colombian-American activist Jamie Margolin organized the Zero Hour Youth Climate March, a youth-led demonstration urging those in power to take concrete measures against climate change. Using traditional PR tactics and leveraging the power of social media, Jamie and her team turned their initial march into a global movement that has more than 100 chapters and continues to inspire children around the world to join the fight for a better future.This discussion is part of our series reviewing the 2020 Global Communication Report on New Activism, which is available for free download at annenberg.usc.edu/gcr.
2020-06-0919 minPR Future, the USC Center for Public Relations PodcastMarch For Our Lives (Part II): Brendan Duff on Sparking a National Movement, PR and Youth ActivismMarch for Our Lives began in a small town in Florida, but its student organizers went on to spearhead the largest single-day protest against gun violence in U.S. history. The organization registered over 50,000 new voters and spurred the highest percentage of youth voter turnout ever in the 2018 midterm elections.In part two of our interview with March For Our Lives co-founder Brendan Duff, Brendan discusses why the March For Our Lives organization has expanded its mission to focus on voter registration, how they have formed and maintained successful partnerships with corporations and which public relations tactics...
2020-05-1920 minPR Future, the USC Center for Public Relations PodcastMarch For Our Lives (Part I): Brendan Duff on Its Founding, PR and Youth ActivismOn February 14, 2018, a gunman open-fired on Marjory Stoneman Douglas High School in Parkland, Florida, in what became the deadliest school shooting in U.S. history. The tragedy gave birth to an influential movement, the student-led March for Our Lives, which transcended South Florida and sparked activism for gun control reform through national protests and school walkouts.In this episode, March For Our Lives co-founder Brendan Duff recalls how the organization came together, and as the de facto media relations manager, how he used public relations tools early on to bring their messages to a global stage....
2020-05-1921 min
Viterbi Voices: The PodcastBiomedical Engineering Faculty RoundtableThis special episode is a recording of a roundtable discussion with Paul and two faculty members from the Biomedical Engineering Department: Prof. Maral Mousavi and Prof. Eun Ji Chung. In the episode, Paul and the professors answer questions from admitted students submitted via Zoom, generating a discussion on everything from the distinction between hard sciences and engineering to research in BME on Covid-19.Tune in to learn all about biomedical engineering!This episode was recorded April 16th. Updates on USC’s response to Covid-19 can be found here: coronavirus.usc.eduText us a Question or Comment...
2020-04-181h 01
Viterbi Voices: The PodcastIndustrial and Systems Engineering Faculty RoundtableThis special episode is a recording of a roundtable discussion with Paul and three faculty members from the Industrial and Systems Engineering Department: Prof. James Moore, Prof. Kurt Palmer, and Prof. Yalda Khashe. In the episode, Paul and the professors answer questions from admitted students submitted via Zoom, generating a discussion on everything from the broad scope of industrial and systems engineering to the special ISE senior year capstone project.Tune in to learn all about industrial and systems engineering!This episode was recorded April 16th. Updates on USC’s response to COVID-19 can be found here: coronavirus.usc.ed...
2020-04-181h 12
Viterbi Voices: The PodcastChemical Engineering Faculty RoundtableThis special episode is a recording of a roundtable discussion with Paul and three faculty members from the Mork Family Department of Chemical Engineering & Materials Science: Prof. Robert Young, Prof. Iraj Ershaghi, and Prof. Steve Nutt. In the episode, Paul and the professors answer questions from admitted students submitted via Zoom, discussing everything from research in the Chemical Engineering department to the future of the field.Tune in to learn all about chemical engineering!This episode was recorded April 13th. Updates on USC’s response to Covid-19 can be found here: coronavirus.usc.eduText us a Qu...
2020-04-151h 02
Viterbi Voices: The PodcastSustainability at USC with AAEESIn this episode, Christina speaks with American Academy of Environmental Engineers and Scientists members Jake (President) and Ahmed (Director of Finance) about sustainability at USC, their passion for the environment, and what it's like to live sustainably in Los Angeles! Tune in to learn more about AAEES as an organization and students' views on how USC's initiatives protect the environment.Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start y...
2020-04-1343 min
Viterbi Voices: The PodcastAstronautical Engineering Faculty RoundtableThis special episode is a recording of a roundtable discussion with Paul and three faculty members from the Astronautical Engineering Department: Prof. Dan Erwin, Prof. David Barnhart, and Prof. Garrett Reisman. In the episode, Paul and the professors answer questions from admitted students submitted via Zoom, generating a discussion on everything from research in the Astronautical Engineering department and to the profound impact work in space has on earth.Tune in to learn all about astronautical engineering!This episode was recorded April 10th. Updates on USC’s response to Covid-19 can be found here: coronavirus.usc.eduTe...
2020-04-111h 04
Viterbi Voices: The PodcastAerospace and Mechanical Engineering Faculty RoundtableThis special episode is a recording of a roundtable discussion with Paul and three faculty members from the Aerospace and Mechanical Engineering Department: Prof. Paul Ronney, Prof. Charles Radovich, and Prof. Matthew Gilpin. In the episode, Paul and the professors answer questions from admitted students submitted via Zoom, generating a discussion on everything from the difference between aerospace and mechanical engineering to small-scale combustion research. Tune in to learn all about aerospace and mechanical engineering!This episode was recorded April 9th. Updates on USC’s response to Covid-19 can be found here: coronavirus.usc.eduText us a...
2020-04-101h 04
Viterbi Voices: The PodcastCivil and Environmental Engineering Faculty RoundtableThis special episode is a recording of a roundtable discussion with Paul and three faculty members from the Sonny Astani Department of Civil and Environmental Engineering: Prof. Lucio Soibelman, Prof. Amy Childress, and Prof. Felipe De Barros. In the episode, Paul and the professors answer questions from admitted students submitted via Zoom, ranging from a discussion on the differences between civil and environmental engineering to how students get internships.Tune in to learn all about civil and environmental engineering!This episode was recorded April 8th. Updates on USC’s response to Covid-19 can be found here: https://coronavirus.usc.ed...
2020-04-101h 08
Viterbi Voices: The PodcastHow We Found Community through USC HousingIn this episode, the podcast team discusses the communities we were able to build in USC Housing and share our favorite memories and stories from our first-year housing experiences at USC. As many of you begin to make your college decisions later this spring, you may be unable to travel to campus. Hopefully, this episode can help illuminate what it is like to live in a dorm and help you make your decision on what sort of housing is best for you.Please note that this episode was recorded throughout the week of March 9th. While we will try...
2020-03-1639 min
Viterbi Voices: The PodcastIndie Game Development at USCListen in on a conversation with professor Matthew Whiting about things indie game development at USC! From opportunities within the computer science games major and beyond, learn all about how students go about building new projects and getting involved with the game scene in Los Angeles!Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run admission is at https://vi...
2020-03-0942 min
Viterbi Voices: The PodcastHow to Transfer to USC ViterbiIn this episode, learn all about how to transfer to USC's Viterbi School of Engineering! Paul sits down with Rebecca Beiter, the Associate Director of Undergraduate Admission, and Angie Solares, the Senior Assistant Director for Undergraduate Admission, to answer all of your questions about the transfer process. Remember, the transfer deadline is February 1st, so tune in to this podcast and get your applications in!Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp...
2020-01-151h 04
Viterbi Voices: The PodcastEngineering+ Lifelong Mentorship with USC Troy CampPaul, Audrey, Celeste (ME '20), and Roxy (EE '20) discuss USC Troy Camp, a student-run philanthropic organization which provides lifelong mentorship to South LA students through extracurricular programming and a week-long summer camp. Celeste and Roxy are current Viterbi Students and Troy Camp Counselors, and Paul is a Troy Camp alumni!Tune in to learn more about the importance of getting involved in non-engineering orgs, even as a Viterbi student (and for some fun camp stories too!).Interested in donating or volunteering with Troy Camp? Visit the link below to help out with their largest fundraiser, Pass the Can...
2019-10-1458 min
Unpacking Armenian StudiesInnovate Series on Mixing Identities with Dr. Manuel Pastor (USC)Professor Manuel Pastor, USC Turpanjian Chair in Civil Society & Social Change, and Distinguished Professor of Sociology and American Studies and Ethnicity, spoke on Mixing Identities: Immigrant Integration in Los Angeles. Dr. Pastor is also the director of the USC Program for Environmental and Regional Equity and for the USC Center for the Study of Immigrant Integration. This talk took place at Innovate Armenia on April 2, 2016, at USC. To learn more about the USC Institute of Armenian Studies, visit http://armenian.usc.edu.
2019-06-2618 min
Viterbi Voices: The PodcastBuilding Startups at USC with Professor Trina GregoryIn this episode, Daniel visits Professor Trina Gregory, the Associate Director of the Center for Innovation and Entrepreneurship at USC, and also a lecturer in the ITP department within Viterbi. Tune in for a fantastic episode about all of the different competitions and opportunities USC students have to create their own startups, find funding, and seek out alumni and mentors to bring their ideas to life.Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply...
2019-02-1140 min
P.S. You’re InterestingGregory DeAngeloPS You’re Busted: How bridging silos in research & practice can impact human trafficking irl In this episode of the PS You’re Interesting podcast, Jeff Jenkins talks about human trafficking with Greg DeAngelo, Associate Professor of Economic Studies at Claremont Graduate University. How does an economist get data on human trafficking, and other black market enterprises? What are the pressing questions law enforcement have that academics could help? What are the larger impacts of black market economies? How can we use technology and interdisciplinary work to capture meaningful data? Email: bedrosian.center@usc.edu...
2018-12-0527 min
Viterbi Voices: The PodcastBuilding the Fastest Rockets with USC Rocket Propulsion LabWelcome to another installment of this Viterbi Life!! This episode was put together by Audrey, one of the new members of our podcast team and an active member of RPL, USC's rocket design team. Tune in for a passionate conversation about space, the interdisciplinary nature of RPL, and of course, building the fastest rockets designed by an undergraduate group worldwide.Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start y...
2018-12-0340 min
Viterbi Voices: The Podcast3D Printing, Machine Learning, and the Future of Manufacturing with Dr. Satyandra GuptaIn this episode, Paul and Rhea sit down with Dr SK Gupta, the Director of the Center for Advanced Manufacturing here at USC Viterbi. Tune in for a conversation about all the cutting edge innovation happening in the manufacturing space, from robots teaching themselves to 3D print machine parts to AR interfaces and training tools. Check out videos, photos and more on Dr Gupta's work at cam.usc.edu!!Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go...
2018-10-0941 min
Viterbi Voices: The PodcastCo-Ops and Career Opportunities at USC with JoseWe are kicking off the summer series with a "This Viterbi Life" episode featuring Jose as he talks about his experience working at a co-op at Johnson and Johnson and how other Viterbi students get involved in industry before they graduate!Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run admission is at https://viterbiadmission.usc.edu/apply.
2018-06-2624 min
Viterbi Voices: The PodcastEntrepreneurship at USC with Nathan, Celeste, Martin and NikitaJoin Shuntaro in our SEASON FINALE episode as he talks to Nathan, Celeste, Martin and Nikita about their experiences in the entrepreneurship community here at USC. Nathan and Celeste enrolled in BUAD 301, a technology and entrepreneurship class offered by the Marshall School of Business as an elective, Martin is co-president of SparkSC, an entrepreneurship community on campus, and Nikita founded her own jewelry company while studying biomedical engineering at Viterbi. Tune in for a fun conversation with engineers handling ~the business side~!Text us a Question or Comment - it may be on our next episode!
2018-05-1544 min
Viterbi Voices: The PodcastWhy USC?In this episode, Camila interviews some current USC students on their college decision process. Tune in to hear some fun conversations and personal stories about why these students chose to join the Trojan Family!!Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run admission is at https://viterbiadmission.usc.edu/apply.
2018-03-2542 min
Viterbi Voices: The PodcastSports at USC with Sarah, David, and MattIn this episode, our fourth installment in our This Viterbi Life series, Shuntaro talks to Sarah, David and Matt about their involvements in sports at USC. Listen on to hear about how athletics shaped these students' lives.Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run admission is at https://viterbiadmission.usc.edu/apply.
2018-03-1224 min
Viterbi Voices: The PodcastOn-Campus Communities with USC QuESTIn this episode, Paul and Rhea talk to Jules, Emma and Bailey from USC's chapter of Queers in Engineering, Science and Technology, otherwise known as "QuEST." As one of our diversity organizations, QuEST provides resources for individuals seeking both social and professional opportunities as a queer engineering student, as well as a warm, welcoming community. This was one of my personal favorite episodes to record, major shoutout to Emma, Bailey and Jules for bringing their stories, experiences and warm enthusiasm to Viterbi Voices!! Tune in for a wonderful conversation about identity, the value of strong communities and friendship on...
2018-02-081h 04
Viterbi Voices: The PodcastUSC iPodia with Caitlin, Manjima and LyIn this episode, Rhea invites 3 of her peers involved with the USC iPodia program, a unique global initiative at the Viterbi School of Engineering. By creating a global community inside the classroom, iPodia allows students to learn applicable real-world skills in business, engineering and project management, while interacting with students from around the world- tune in to hear how the class works, and how students got to go on a field trip to Greece!!Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a...
2018-01-1636 min
Viterbi Voices: The PodcastJobs, Internships, and Networking with Career ConnectionsThe Viterbi Student Engagement and Career Connections Office offers USC engineering students opportunities to prepare for and obtain internships, co-ops and full time jobs. The office organizes professional workshops, resume reviews, networking events, the Viterbi Career Fair and much more. To learn more about SECC visit https://viterbicareers.usc.edu/Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run ad...
2017-03-0158 min
Viterbi Voices: The PodcastElectrical Engineering Design with USC MakersMakers is a student organization that uses interdisciplinary electrical engineering skills to collaborate, tinker, and build. Their members come from a wide range of engineering backgrounds, and have built products such as a smart mirror and a quadcopter.Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run admission is at https://viterbiadmission.usc.edu/apply.
2017-02-2157 min
Viterbi Voices: The PodcastUSC Solar CarThe USC Solar Car team is one of Viterbi's student-run design teams, and their goal is to create a fully functional solar car to enter into the 2017 World Solar Challenge. Listen to learn more about the design process, industry connections, and their plan for the week long cross-continental solar car race.http://www.uscsolarcar.com/Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on de...
2017-01-2443 min
Viterbi Voices: The PodcastElectrical Engineering with Professor Shrikanth NarayananIn episode 35 Alex and Paul talk to Professor Shrikanth Narayanan about Electrical Engineering and his various research projects coordinated through the Signal Analysis and Interpretation Laboratory (SAIL)that he founded in 2000.Learn more about SAIL here: http://sail.usc.edu/index.phpText us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines and how we run admission is at https://viterbiadmission.usc.edu/apply.
2016-10-1653 min
Bedrosian Bookclub PodcastDream CitiesWade Graham's latest book Dream Cities: Seven Urban Ideas That Shape the World is ostensibly about the architects and the seven big ideas that have shaped contemporary cities across the world. Our discussion centers on whether Graham has fulfilled that mission or whether he's trapped in the confines of an under 350 page book for this massive introduction to urban planning and city history. The answer may lie in the reader rather than the book, listen to the conversation for a lively jaunt through recent architectural history. Find links to some of the things we discuss on our showpage: http...
2016-08-2800 min
Viterbi Voices: The PodcastWho will be the next host?When graduation only a few weeks away, it is time to start looking for a new host for Season 2 of Viterbi Voices: The Podcast since Kelly will be graduating soon! In this episode, we get to know three new potential hosts by learning about where they are from, how they picked their major, what they like about Los Angeles, etc! Listen to get to know Budde, Bria, and Vince!VOTE FOR OUR NEXT HOST: http://viterbivoices.usc.edu/podcastText us a Question or Comment - it may be on our next episode!...
2016-04-2246 min
Viterbi Voices: The PodcastUSC RacingThis episode, Paul and Kelly sit down with Ian, Jason, and Anchal who are the leaders of the USC Racing team. They spend all year designing, constructing, testing, and racing a high performance race car! We discuss the different sub teams, what the competition is like, their favorite cars, and some restaurants around LA.Text us a Question or Comment - it may be on our next episode!If you're planning on applying as a First-Year student for Fall 2026, go to https://apply.commonapp.org/login?ma=492 to start your application now! More on deadlines an...
2016-02-2254 min