Shows
Unthinkable with Jay AcunzoFine, I'll Talk About AI | One-Shot #20In this shorter, monologue episode, we explore how we arrived at a place where so many creators view AI tools like ChatGPT at a killer robot coming to beat down their doors and crush them and why we worry that these tools are greater masters of our craft than we are. We're obsessed with only one part of the craft, and it's the same part AI is getting alarmingly good at owning. What if we focused on the 3 Ps instead? Posture, process, and practice. For a full written version of this episode, read the original stor...
2023-02-0922 minUnthinkable with Jay AcunzoWelcome to the JumbleTo be driven by creativity is to become a walking, talking collection of contradictions, but one conflicting notion sits at the center of the intertwining thoughts and emotions in our work -- the jumble, if you will. Today, we dive into that jumble to try and find an answer to this mysterious yet ubiquitous contradiction at the core, and it leads us to meet some of our listeners and experience their questions, conundrums, and even their creative work. REFER A FRIEND:Love the show? Help others find us in their favorite po...
2022-12-0856 minUnthinkable with Jay AcunzoThe Best Thing to Do Is The Right ThingFor years, the promise of content marketing far exceeded its reality. But more than ever, brands -- even in B2B, the more "boring" cousin to consumer businesses -- are creating content that gives us reason to believe: creativity, community, and capitalism and not only co-exist, but for-profit can be used for-good. Today, the story of In the Works, a publication from the software company Help Scout. We go inside the decisions and the strategy of both the company's CEO and the head of content responsible for crafting a brand new publication with a bold mission.
2022-11-1541 minUnthinkable with Jay AcunzoHow to Write and Speak with Greater Impact | One-Shot #19In this shorter, monologue episode, we learn from storytellers like Kazuo Ishiguro and Ira Glass just what it takes to speak and write in ways that instill the urge to act in others. Why would anyone pick you or stick with you? Why would they refer you to their peers or friends? What makes something truly resonate beyond simply holding your attention?After all, our jobs as communicators and storytellers isn't to "get in front of" them. It's to ensure they care.In this episode, you'll learn a simple but powerful technique to speak and...
2022-10-1917 minUnthinkable with Jay AcunzoExpect the UnexpectedIn this story, we hear from Chris Lavigne, the head of production at video software company, Wistia. His story helps reveal what it really means to build a big, meaningful body of work -- no matter where you work -- and how, maybe, the worst thing you can do is focus on the expectations of others.Instead, what if your entire aim was something else? Paradoxically, focusing there might THEN help you exceed others' expectations with your work.Plus, we go inside the projects that Chris says keep coming back to him, even years after...
2022-10-0542 minUnthinkable with Jay AcunzoHow to Tell Gripping Stories About the Seemingly Mundane | One-Shot #18One-Shots are monologue episodes complementing our longer-form narratives, which all seek to explore ideas like resonance, storytelling, and creativity in our work.Today, we learn how to tell stories about the seemingly mundane details in our lives.For a full written version of this episode, read the original story.REFER A FRIENDLove the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.com/unthinkable-podcast***MORE FROM JAY:Playing Favorites newsletter: stories and frameworks for creating work that resonates.
2022-09-2118 minUnthinkable with Jay AcunzoGoing BananasThis story is a surreal, escapist journey into the true story about how the Savannah Bananas became exceptional by being the exception. This minor league baseball team has majorly passionate fans -- with more social media success than some of the biggest teams in the Major Leagues, and a plan to disrupt the MLB itself. This story is told through the ever-optimistic, yellow-tux wearing Jesse Cole, the owner of the team.Not a fan of the sport? No worries. This isn't really a story about baseball. It's a story about our collective desire to make t...
2022-08-3150 minUnthinkable with Jay AcunzoAn Ode to the Asterisk | One-Shot #17One-Shots are complementary episodes to our longer-form narratives, which all seek to explore ideas like resonance, storytelling, and creativity in our work. As we continue our exploration, we have to stop to appreciate the tiniest mechanic that enables us to tell stories with the biggest impact.The more we master open loops, the more gripping our communication becomes -- and the more we inspire action in others. Isn't that our jobs?REFER A FRIENDLove the show? Help others find us in their favorite podcast player by sharing this link: jayacunzo.c...
2022-08-2515 minUnthinkable with Jay AcunzoWorking BravelyIn this episode of Unthinkable, the story of two marketers and community leaders, Andrew and Pete, of the brand ... Andrew and Pete! They were heading down that now-familiar creator path of digital fame and fortune -- the speaking, the books, the followers -- when they decided to leave that behind. Instead, they've been helping OTHERS conquer fears and make leaps in their small businesses. So often, what we need to see greater results in our business isn't an improvement in productivity. It's not about just working harder, or even working smarter. Instead, often, it's about co...
2022-08-0950 minUnthinkable with Jay AcunzoSpecial Episode: Jay on 2 Pages with MBSWhich books have shaped minds & changed lives? 2 Pages with MBS is described as a show where "brilliant people read the best two pages of a favorite book … a book that’s shaped them and changed them. Listen as authors, leaders, activists, academics, entrepreneurs, change agents and celebrities dig into the ideas that matter the most."This is the episode featuring Jay, only lightly edited to replace the intro and outro.It's unlike any other appearance you'll hear. Enjoy!SHARE THE SHOW:Help others find Unthinkable in their favorite podcast playe...
2022-07-2249 minUnthinkable with Jay Acunzo10 Questions to Ask Creative People | One-Shot #16In this One-Shot, a list of better questions to ask others to learn from them (whether you want to hire them or publish their thinking) than the typical conventional wisdom provides us. Interviews are too important to drift through them, unhinging our brains in favor of the basic questions that yield basic answers. We need to dig deeper.We also talk about how to create an inviting, comfortable space for others to share more personally, as well as suggestions for unpacking responses to really assess what they're saying truthfully. SHARE THE SHOW:Help o...
2022-07-1323 minUnthinkable with Jay AcunzoMINI-Series: Sound Design with James T. GreenIn the fourth and final MINI-Series episode, we learn from sound designer, artist, and brilliant documentarian James T. Green about their philosophy and practice around sound design and creation. James is the founder of the studio Molten Heart, and their work has been heard in 99% Invisible with Roman Mars, The Met, Pop Up Magazine, and more.By unpacking and dissecting small pieces of sound and music from James, we learn the thoughtful, intentional art of sound design and the power that small amounts of sound effects - or silence - can hold. Sound can make us...
2022-06-3056 minUnthinkable with Jay AcunzoMINI-Series: Jokes with Matt Buechele (The Tonight Show, Netflix)Creativity doesn't mean BIG, and so we're exploring the tiniest pockets of the created work -- small bursts of making, or projects that fit neatly into the nooks and crannies of the internet.Today, joke writing and comedy songwriting with Matt Buechele. Matt is a writer, musician, and hilarious human who's performed original songs for Netflix commercials and worked as a writer on The Tonight Show, where he wrote jokes and music for the likes of Jimmy Fallon, Matthew McConaughey, and Lin-Manuel Miranda.Together, we explore some of Matts projects, including his viral social media v...
2022-06-1639 minUnthinkable with Jay AcunzoMINI-Series: Illustration with Haley Weaver (Haley Drew This)Resonating deeply doesn't require us to do anything big or expensive. The MINI-Series explores four types of created work that don't take up much space -- but still carry tons of meaning to those who encounter it. Last episode was about copywriting. This episode: illustration, featuring Haley Weaver of the wildly popular instagram account, Haley Drew This. Together, we unpack some of her seemingly simple but deeply emotional webcomics -- many of which uplift those suffering with their mental well-being. Haley creates honest, beautiful, yet simple depictions of her own vulnerabilities and her experience of anxiety, relationships w...
2022-05-1127 minUnthinkable with Jay AcunzoMINI-Series: Copywriting with Margo AaronIn a new 4-part Mini Series, we're unpacking how we create little pockets of resonance. Through conversations with sound designers, copywriters, comedians, and creatives, we are mapping out how we can create work that can make audiences feel connected, validated, and seen. First up is a conversation with brilliant copywriter Margo Aaron who walks us through some of her most powerful copywriting blogs, her opinions on watching the news (links below) and what copywriting can feel like when it’s done right. SHOW LINKSMargo's essay on watching the news: https://www.t...
2022-05-0454 minUnthinkable with Jay AcunzoMaker MonstersMaker monsters often creep in at the least opportune times, drag us backwards, convince us of defeat, fill us with self-doubt, so where do we go from here? And what does that mean for our creative, professional work?We hear from Smithsonian’s Sidedoor podcast host and producer Lizzie Peabody and poet and keynote speaker, Tucker Bryant, about how their maker monster, perfectionism, creeps into their creative work. We dive into how they conquer, co-exist, or accept defeat with their own internal monsters and explore how we can each carve out ways to find joy in our wo...
2022-03-3030 minUnthinkable with Jay AcunzoIn the Margins | One-Shot #15In this one-shot, Jay reflects on a childhood writing lesson that continues to impact how he approaches his work today. SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at brands like Adobe, Red Bull, Shopify, Salesforce, the BBC, Wistia, Hu...
2022-03-2314 minUnthinkable with Jay AcunzoFoster the SignalA story about a writer and entrepreneur with an audacious mission driving the organization he helps lead. Together, cofounder Stew Fortier and his community-led business Foster is helping writers who care about turning their ideas into timeless writing, not viral hits that quickly fade. They're here to fight back against the hollow noise, to develop important ideas from unique voices, crafted into writing that’s meant to resonate deeper, even as the internet trends shallow.But to do that kind of work, to bet on quality and resonance and originality, is to fly in the face of a...
2022-03-1656 minUnthinkable with Jay AcunzoNew Rockstars vs. Conventional WisdomIn this episode, we hear from the founder of the media company New Rockstars, Filup Molina, and their first head of operations, Holiday Kinard, about how a small team of creative people operating out of one tiny room established themselves as just part of the viewing experience alongside the Marvel Cinematic Universe. You can find New Rockstars on YouTube and become one of their nearly 4M subscribers at https://www.youtube.com/newrockstarsSHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jay
2022-03-1057 minUnthinkable with Jay AcunzoNothing Is Boring (And You Can Too)Patrick Campbell is cofounder and CEO of the software company ProfitWell, which sells tools to help subscription businesses (SaaS and DTC) reduce cancellations and optimize pricing and ultimately earn more revenue.Their media team -- a small group of about 6 full-time employees and a few freelancers -- has been setting the B2B marketing world on fire of late, as they've created 11 original series in audio and video form, plus dozens of other projects.The thing is, these projects don't feel much like B2B marketing. ProfitWell isn't building a brand so much as creating...
2022-02-2347 minUnthinkable with Jay AcunzoSmell Like You Mean ItSuzy Batiz calls herself CEO to more conservative crowds, but PEO to everyone else. To define PEO, however, would be to make more than a few people blush. The Poo Executive Officer.Suzy is the founder of Poo-Pourri, a toilet spray that solves the problem of bathroom smells in a way that runs counter to conventional thinking. But more than the hilarious branding and advertising (and there's plenty of that, as we hear in this episode), Suzy and her company showcase the power of something called First-Principle Insights in helping us create more innovative work....
2022-02-0938 minUnthinkable with Jay AcunzoWhat You Need to Know About Rocky | One-Shot #14In this one-shot, Jay unpacks one of Rocky’s most iconic scenes to better understand how we can approach our own constraints and begin to use them to our advantage.SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers and leaders at br...
2022-02-0216 minUnthinkable with Jay AcunzoThe Concept: TelicIn the first installment of The Concept, we learn about telic and its opposite, paratelic. These ideas inform our own internal motivations -- or that of our teams -- and they can radically change the results we see from our work.SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging...
2022-01-2650 minUnthinkable with Jay AcunzoThe Battle for the Soul of the InternetToday, we hear the story of Patreon, as told by cofounder and CEO Jack Conte. More pressing for our purposes as makers, however, is the driving belief Jack shares which is the beating heart of the creator economy -- or should be.There's a coming fork in the road we'll face if we want to create for a living and thrive. The decision is embedded into the very name of the movement: creator economy. I think the pendulum has swung too far towards the economy part, and we need to remember what this is for: f...
2022-01-1926 minUnthinkable with Jay AcunzoEvery List is a Lie | One-Shot #13In this one-shot, we unpack how we can become more discerning about the real intent behind lists. Jay walks us through a very special ingredient list for his mom’s famous green bean casserole to give us a real-life example of how sneaky lists can be. SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to t...
2022-01-1219 minUnthinkable with Jay AcunzoGoing BananasIt’s a team that borders on a circus, bucks baseball traditionalists, and is unapologetically authentic. It’s a team that deeply resonates with fans both near and far, whose players go through “Fan First U” to join the team, and then try all kinds of atypical things to entertain fans -- sometimes off the field, and often, on it.What’s the difference between a fan and a customer? Why should baseball's walks be sprints? From dancing grandmas to babies in banana gear, hiring people using "future resumes" to asking fans for THEIR autographs instead. Even championsh...
2022-01-0547 minUnthinkable with Jay AcunzoResonance Revisited with Jay ClouseWhat does it take to create work that resonates? This week, Jay unpacks his framing of resonance - why it matters, why we should prioritize it, and how to build it - with one of his creative sparring partners, Jay Clouse. From dissecting how competition comes into play to analyzing how it differs from reach, they look at resonance from all angles. It’s a raw, messy, and unfiltered conversation that gives listeners a behind the scenes look at being an investigator in our own daily work. SHARE THE SHOW:Help others find Unth...
2021-12-2958 minUnthinkable with Jay AcunzoMy Weekly Constraint | One-Shot #12Every week Jay waits until the last minute to write his weekly newsletter, why? In this short episode, Jay unpacks why he puts a weekly constraint on himself and how that has served as a tactic to wrestle with, dance with, and address his persistent maker monster. SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant wo...
2021-12-2213 minUnthinkable with Jay AcunzoOne Person, Ten Million TimesWe often hear one word used to describe a person or team that's built something big: empire. They've built a business empire.For Chris Sharpe and Adriene Mishler, the idea might have applied ... but only at first. Chris (as CEO of YWA's company, Find What Feels Good) and Adriene (as the performer and personality) co-founded something that did expand in such a way that it felt empire-bound.But then they decided to make a switch.The reason why can be found hidden in how they speak to their audience.Today, a...
2021-12-1648 minUnthinkable with Jay AcunzoMaker Monsters 3No matter how new or experienced we are at the craft, inevitably, we face maker monsters -- these internal barriers that hold us down and prevent us from doing our best work. These aren't external factors like budget, time, team, or tools. Instead, they sound like imposter syndrome or fear of rejection or procrastination.Today, we explore the fear of being unoriginal. In the working world, that might sound like "differentiation." Regardless of how it shows up, all we can do is learn to confront it.SHARE THE SHOW:Help others find Unthinkable...
2021-12-0844 minUnthinkable with Jay AcunzoI Feel SeenWhat does it look like when an organization, project, or individual’s work resonates so deeply that they have passionate fans and loyal followers who declare them a favorite? This week we start in the sometimes bland, boring space of team training software and follow the story of a surprisingly dynamic, brilliant and captivating idea from 360Learning -- an original series called Onboarding Joei. This short docuseries follows Joei Chan, a new employee, as she navigates her first 3 months on the job. The docuseries has become a phenomenon for the brand, earning Joei Chan devout fans and 360Lea...
2021-12-0159 minUnthinkable with Jay AcunzoThe Science of Resonance | One-Shot #11What does resonance really mean? In this short episode, we explore the science of resonance and how understanding the definition of the word can help us to focus on making content that matters. SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs, freelancers, and independent creators, to marketers a...
2021-11-1013 minUnthinkable with Jay AcunzoMaker Monsters 2In this episode, we follow multimedia journalist Natalia Aldana, organizer and artist Aisha White, podcaster and indie creator Jay Clouse, and we hear from marketing legend Joe Pulizzi as they (and me, Jay Acunzo) learn to navigate how these maker monsters attempt to take hostage their (and our) sense of self worth. So many of us conflate our professional success with personal worth, so what happens when we don’t believe in ourselves or we are paralyzed by potential rejection? And how can we all keep fighting back and overcome our own maker monsters? SHARE THE S...
2021-10-2734 minUnthinkable with Jay AcunzoThe Thing About Art | One-Shot #10The word "art" is often misunderstood, especially by those who don't consider themselves artists. But make no mistake, if you're in the change business, you're in the art business. In this episode, a short but inspiring look at how.SHARE THE SHOW:Help others find Unthinkable in their favorite podcast player by sharing this link: https://pod.link/jaySUBSCRIBE TO THE NEWSLETTER:https://jayacunzo.com/newsletterEvery Friday, I send a new idea, story, or framework for crafting more resonant work to thousands of subscribers, ranging from entrepreneurs...
2021-10-2011 minUnthinkable with Jay AcunzoLeaving ExpertvilleSo many of us focus on becoming an expert in our professional field. But what if instead, we wanted to become visionaries? Not THAT kind of visionary, mind you -- the over-hyped media machines that become the business world equivalents of the Kardashians. But instead, a type of useful, practical, attainable, and much-needed visionary. On this episode we begin to unpack what it means to be a visionary. We learn about the “Quest Matrix,” and we begin to chart a path away from Expertville toward some new territory.Along the way, we hear from John Bonin...
2021-10-1455 min
3 ClipsListener Mailbag: Narrative PodcastingThis week: a listener mailbag. Host Jay Acunzo and producer Andrea Muraskin answer your questions, with a particular focus on narrative-style podcasting. Topics include resources for learning the craft, how to face down an edit, and how to research guests. Plus: is there a measurable benefit to making a narrative podcast as opposed to an interview show? Big thanks goes out to everyone who submitted questions. We’re going to keep doing these, so send your questions on any aspect of podcasting to Jay on Twitter: https://twitter.com/jayacunzo/, or email jay@unthinkablemedia.com. You can also reach Andrea on...
2021-03-2900 min
3 Clips Podcast by CastosListener Mailbag: Narrative PodcastingThis week: a listener mailbag. Host Jay Acunzo and producer Andrea Muraskin answer your questions, with a particular focus on narrative-style podcasting. Topics include resources for learning the craft, how to face down an edit, and how to research guests. Plus: is there a measurable benefit to making a narrative podcast as opposed to an interview show? Big thanks goes out to everyone who submitted questions. We’re going to keep doing these, so send your questions on any aspect of podcasting to Jay on Twitter: https://twitter.com/jayacunzo/, or email jay@unthinkablemedia.com. Yo...
2021-03-2931 min3 Clips Podcast by CastosListener Mailbag: Narrative PodcastingThis week: a listener mailbag. Host Jay Acunzo and producer Andrea Muraskin answer your questions, with a particular focus on narrative-style podcasting. Topics include resources for learning the craft, how to face down an edit, and how to research guests. Plus: is there a measurable benefit to making a narrative podcast as opposed to an interview show? Big thanks goes out to everyone who submitted questions. We’re going to keep doing these, so send your questions on any aspect of podcasting to Jay on Twitter: https://twitter.com/jayacunzo/, or email jay@unthinkablemedia.com. Yo...
2021-03-2931 minUnthinkable with Jay AcunzoThe Green Smoothie ProblemWhen you share an idea and others simply don't get it, what's happening? And how can we be more persuasive in presenting our creative ideas so we can do our best work? Link to subscribe: marketingshowrunners.com/subscribeInquiries about Jay's public speaking appearances: jayacunzo.com or email speaking@unthinkablemedia.comJay's book is available in print, Kindle, and audio forms on Amazon. It's called Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work
2019-10-2127 minUnthinkable with Jay AcunzoThe Man Bun [Revisited]Scott looks every part a blacksmith. And while he might not work with any actual metal, he still forges his work with red hot fire. Today, we rerun a classic Unthinkable episode.
Join marketing leaders at companies like Red Bull, Roku, Mailchimp, Adobe, Shopify, Salesforce, and the BBC who get my Marketing Showrunners newsletter: One email per month to help marketers make great original series, like podcasts, video shows, and documentaries, to build passionate audiences. Subscribe at marketingshowrunners.com/subscribe
You can also book me to speak at your next event or company meeting: Visit...
2019-08-2630 minUnthinkable with Jay AcunzoWrinklesWhen we want to innovate, we need to know what to change, when, and how. So, um ... what exactly should we change? Also when? And while we're at it (yep, you guessed it), HOW? In this episode, a deconstruction of one of the most popular shows on the internet, plus two new concepts and frameworks we can use to answer all those questions.
For marketers making shows Join leaders at Red Bull, Roku, Adobe, Shopify, Mailchimp, Salesforce, Wistia, LinkedIn, the BBC, and more who get Jay's monthly newsletter, Hidden Gems. It's all about the craft of building...
2019-07-1829 minUnthinkable with Jay AcunzoInnovation ImpossibleWhy do so many leaders scream "INNOVATE!" and so many teams treat innovation like a bunch of random or infrequent stunts or radical changes? It always feels too urgent or too last-minute when we finally evolve. Why? What if there was a better way? What would it REALLY take to make innovation a habit, not a Hail Mary?
Jay's email: jay@unthinkablemedia.com
Subscribe to Jay's monthly newsletter for marketers making shows. Join leaders from Red Bull, Roku, Adobe, Salesforce, Shopify, Wistia, the BBC, LinkedIn, and more: marketingshowrunners.com/subscribe
Jay's keynote speaking...
2019-07-1123 minUnthinkable with Jay AcunzoThank DogAlex Cook's grandfather brightened every room he entered. Now, thanks to Alex, his brother, an old dog, and some lobsters, Tirrell Cook might just inspire every family to brighten the lives of their eldest members.
Subscribe to the Marketing Showrunners newsletter: http://unthinkablemedia.com/subscribe
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2019-04-1141 minUnthinkable with Jay AcunzoCreative Cafe: How to Make a Great ShowIn the second episode of our miniseries featuring in-depth, behind-the-scenes conversations about makin' stuff, we share never-before published thoughts and ideas learned by making this show for three years.
Subscribe to the Unthinkable Media newsletter to get one exclusive big idea each month for making great shows, plus a roundup of insights, resources, and show deconstructions: unthinkablemedia.com/subscribe
2019-04-0339 minUnthinkable with Jay AcunzoA Small FictionInside the internet's smallest creative project (which is having a massive impact on its audience) through the eyes of its creator. Together, we uncover the two component parts to creative work that we can use to constantly exceed expectations over time.
Buy a copy of James Miller's book and share your receipt with Jay Acunzo for a copy of HIS book, Break the Wheel, signed, with stickers, for free.. Find James's book, A Small Fiction, here: https://www.amazon.com/Small-Fiction-James-Miller/dp/1783526874/
GET WEEKLY STORIES & INSIGHTS ON THE NEWSLETTER: http://bit.ly/DamnTheBestPractices.
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2019-03-1841 minUnthinkable with Jay AcunzoThe Paradox of Exceeding ExpectationsJOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices.
WORK WITH ME
Keynote Speaking: jay@unthinkablemedia.com or jayacunzo.com
Creating shows for B2B clients: unthinkablemedia.com
Get my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook
ABOUT THE SHOW:
Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in...
2019-03-0518 minUnthinkable with Jay AcunzoBad Different | Eye-Opening Stories about Being UniqueJOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices.
WORK WITH ME
Keynote Speaking: jay@unthinkablemedia.com or jayacunzo.com
Creating shows for B2B clients: unthinkablemedia.com
Get my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook
ABOUT THE SHOW:
Hosted by author and keynote speaker Jay Acunzo, Unthinkable is a sweet-sounding, story-style show exploring conventional thinking that forms in...
2019-02-2525 minUnthinkable with Jay AcunzoMade to Stick | Anthony Constantino, CEO of Sticker MuleAnthony Thomas, the CEO of Sticker Mule, adores operations and manufacturing. Those are decidedly not-creative areas to adore. Or so I thought.
JOIN THE NEWSLETTER to get weekly inspiration and insights to help you challenge conventional thinking and create your best work: http://bit.ly/DamnTheBestPractices.
WORK WITH ME
Keynote Speaking: jay@unthinkablemedia.com or jayacunzo.com
Creating shows for B2B clients: unthinkablemedia.com
Get my book, Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work: http://bit.ly/BTWbook
ABOUT...
2019-02-1830 min
Unthinkable with Jay AcunzoCreative Cafe: Dan Mills, Creative Director at WistiaIntroducing a new miniseries running within Unthinkable: Creative Cafe, the kind of emotional, insider, and cathartic conversations creative people always have over drinks that microphones usually ruin when we try to record them. In this first episode of the series, we talk to one of the most creative honey badgers around, Dan Mills, creative director at Wistia. We cover things ranging from careers in music, how art and business collide (and why art is taking over), and why Wistia chose to reinvent itself as a company that makes far more than short, educational videos with the launch of One...
2019-02-1347 min
Unthinkable with Jay AcunzoResonance vs. Reach | Jack Conte, CEO of Patreon | Season 5 PremiereA plea about creativity in the workplace, and a brief exploration of the evolution of the internet to learn why we should change how we communicate our value to others as creators. We're joined by Patreon's CEO, Jack Conte, as well as a collection of creative voices: Chase Jarvis (CEO of CreativeLive), Deb Aoki (Sr. Experience Designer, Adobe), Josh Bernoff (author, editor, and blogger at Without Bullshit), Juliana Casale (Head of Marketing, CrazyEgg), Angela Schneider (writer and photographer), Macaela Vandermost and Corey Fanjoy (both from Newfangled Studios).
JOIN THE NEWSLETTER to get weekly inspiration and insights to...
2019-02-0419 min
Unthinkable | Trust Your IntuitionKicking and Screaming into the Future [5.2]Robby Novak's most popular video has been seen over 44 million times, and even though it's his face, his words, and his VIDEO, almost nobody watching knows his name is Robby Novak. Instead, they call him something else: Kid President. In this episode, hear why even the most enjoyable of videos KP has created -- and the best work from the best creators on the planet -- suffers from one issue that we must face as well. Watch Kid President's Pep Talk video here: https://www.youtube.com/watch?v=l-gQLqv9f4o JOIN THE NEWSLETTER to get weekly inspiration and in...
2019-01-2112 min
Unthinkable with Jay AcunzoKid President's Battle
Robby Novak's most popular video has been seen over 44 million times, and even though it's his face, his words, and his VIDEO, almost nobody watching knows his name is Robby Novak. Instead, they call him something else: Kid President. In this episode, hear why even the most enjoyable of videos KP has created -- and the best work from the best creators on the planet -- suffers from one issue that we must face as well.
Watch Kid President's Pep Talk video here: https://www.youtube.com/watch?v=l-gQLqv9f4o
J...
2019-01-2112 min
Unthinkable with Jay AcunzoThe Worst Career AdviceI kick off Season 5 by sharing the worst advice I've ever received and announcing the next leg of our journey together to fight against conventional thinking in our work. As promised, here are the two links mentioned:
TRAVEL LOG: http://bit.ly/jay2019log
My transparent, public, and continually updated account (editorial calendar and more) of my work this year, packaged as a travel journal. We're fighting against one awful phenomenon in business (shortcut culture) and fighting for one major goal (creating unassailable work). My hypothesis is that we need to master the ability to...
2019-01-0711 minUnthinkable | Trust Your IntuitionThe Worst Advice & The Quest [5.1]I kick off Season 5 by sharing the worst advice I've ever received and announcing the next leg of our journey together to fight against conventional thinking in our work. As promised, here are the two links mentioned: TRAVEL LOG: http://bit.ly/jay2019log My transparent, public, and continually updated account (editorial calendar and more) of my work this year, packaged as a travel journal. We're fighting against one awful phenomenon in business (shortcut culture) and fighting for one major goal (creating unassailable work). My hypothesis is that we need to master the ability to create consistently great work...
2019-01-0711 min
As Far As We Know5 Terrible Brand Crises and What Execs Can LearnBrain+Trust Partners' cofounder Christopher Barger and co-host Jay Acunzo run down a list of five awful PR crises facing big brands and what executives can learn. From the funny and bizarre to the serious and tragic, the guys deconstruct these stories through the lens of leading a global business and addressing the underlying people, process, and technology issues -- always in that order. The Difference is the show for big brand executives exploring one big question: In the digital age, why do some brands thrive while others struggle to survive? Each episode, the founders of Brain+T...
2018-03-2049 minAs Far As We KnowIt's Hard: A Blunt Look at Digital Transformation for BrandsBrain+Trust Partners' CEO Scott Monty and co-host Jay Acunzo swap stories of doing things the right way and, of course, the wrong way both from their own careers and around the world of Fortune 500 brands. Jay shares the story of a global hotel chain executive acting more like a startup founder, and Scott starts with a tough premise (namely, this stuff is hard) before deconstructing it to bits. The Difference is the show for big brand executives exploring one big question: In the digital age, why do some brands thrive while others struggle to survive? Each e...
2018-03-0638 min
Org UnchartedRewarding Failure: How Udacity Separates Truth From NonsenseA deep dive into a powerful idea getting used (and abused) all over the business world. We talk to Kathleen Mullaney of online education company Udacity, who has helped develop a thriving culture both internally with employees and externally with the company's students all across the world. Kathleen and host Jay Acunzo deconstruct this notion of "Rewarding Failure" to separate the noise from the substance -- and we walk away with a few practical ideas we can all use to empower others better in our companies.
LINKS TO KNOW:
Kathleen on Twitter: https...
2018-02-2700 minUnthinkable with Jay AcunzoWhy Unthinkable Media ExistsA welcome note to all those new to the Unthinkable Media website (launching later this week!) and community, and an explanation of why I'm starting this company in the first place.
Email me anytime at jay@unthinkablemedia.com
Or say hi on Twitter @jayacunzo or Instagram @jacunzo
Thanks for your support!
2018-02-1200 min