Shows
Everybody hates your brandEpisode 3: Specialist or Generalist - What should you be?0.00 - 0.24: An introduction to the podcast0.26 - 39.32: In the meat of the podcast we cover an interesting topic for young and experienced marketers alike - what are the pros and cons of specialising versus being a generalist?We cover areas such as whether being a specialist suits your personality, the benefits of singular focus, staying relevant and what route is best if you have designs on the top marketing jobs.39.35 - 42.37: We share what we're loving this week - tools and resources that we have found useful and that listeners might too....2020-08-1342 minEverybody hates your brandEpisode 2: Agency or Client-side - Which one should you choose?0.00 - 0.23: Introduction of us and the topic at hand0.26 - 31.31: A discussion on the pros and cons of working on both sides of the fence including a discussion on control of decision-making, the freedom from minutiae, the pain of pitching and timesheets, and a discussion on what you should do. 31.32 - 37.51: What is the transition like between either side and what do you need to make it a success?37.52 - 39.41: We share what we're loving this week - tools and resources that we have found useful and that listeners might too.Ex...2020-08-1339 minEverybody hates your brandEpisode 1: You are not your customer0.00 - 2.18: An introduction into the podcast, us and our credentials - what have we done and why are we qualified to have opinions.2.19 - 4.05: A discussion on who this podcast is aimed at.4.06 - 18.58: The meat of the podcast where we discuss the delusions of grandeur marketers have about the importance of their brand, how different marketers are to rest of society, how dangerous it is to assume you're like everyone else and the concept of Market Orientation.18.59 - 21.18: We share what we're loving this week - tools and resources that we have foun...2020-08-1321 min