Shows
Rebel RadioHow Music Grows Brands — Joe Belliotti and Rebecca JollyBrand partnerships in music has become more and more important in recent years. It's been a big part of my business — putting partnerships together for brands like Scion, Mazda, 7UP, and for artists like Linkin Park — and today's episode is with two people at the top of the game.Joe Belliotti and Rebecca Jolly (are the authors of How Music Grows Brands — a field guide to building successful partnerships. The book is incredibly insightful into what it takes to make these relationships work, how and why they often go wrong, and contains a number of pra...2023-09-141h 08
Big Things PodcastWhat Is Your Brand’s Sound? Exploring Sonic Branding with Joe Belliotti and Rebecca JollyEver wondered about the magic behind your favorite brand's unique sounds? Does your brand have a sound? Have you ever really considered it? Every time we add music to our social media videos, or sound effects, we start to build a sound ecosystem around our brand – and that affects how your audience feels. In this episode, we’re talking with sonic branding experts, Joe Belliotti and Rebecca Jolly, about the release of their new book: How Music Grows Brands. They break down the science behind sonic branding, how to strategically select sounds and music that fit your brand’s target...2023-08-0242 min
PR Resolution podcastHow Music Grows BrandsIn this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business.
I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses.
I’m joined by ex-Head of Global Music at Coca-Cola, Joe Belliotti and Rebecca Jolly who is a global business consultant focused on growing business through culture.
Former MD at Mixmag and now MD at new generation media company Woo from ITV, Rebecca has extensive music m...2023-03-0635 min
On Brand with Nick WestergaardBuilding a Sonic Identity System with Joe BelliottiMusic industry veteran Joe Belliotti is an expert in sonic branding. While most marketers focus on visuals, brand builders today need to think about the impressions that can be made and emotions that can be evoked through music and sound. Joe and I discussed all of this and more this week on the On Brand podcast.About Joe BelliottiJoe Belliotti is CEO of MassiveMusic North America, leading both the New York and the Los Angeles offices. He focuses on amplifying brand content and experiences through bespoke music and building equity through...2022-05-3031 min
Marketing MusicologySuper Sonic Logos - The Power of Audio Coca-ColaJoe Belliotti and Umut Ozaydinli2021-07-2026 min
TechTablesEp. 2 Why Innovation is the Key to Great Customer Experience with Rick Belliotti, Director of Innovation and Customer Experience Design at the San Diego County Regional Airport AuthorityIf you’re a parent, what’s the one thing you wish your kid would do on a plane? Even if you’re not a parent, what’s the one thing you wish other people’s kids would do on a plane? If you answered “sleep,” then you are correct! Well, thanks to Rick Bellioti, Director of Innovation and Customer Experience Design at San Diego County Regional Airport Authority, more kids are sleeping on more flights. And it all comes down to innovating better customer experiences. I had a chance to ask him...2020-03-3000 min
Life In The Music Industry by Music HelpCola speach Joe belliotti2013-05-0615 min