Jon Rognerud - Podcast Details

Shows

Media And Marketing w/Jon RognerudEP 145 - Boost Your Profits: Discover Funnel Secrets For Coaches & ConsultantsChaosmap is owned by Jon Rognerud, a serial entrepreneur with over 15 years of experience in digital marketing. Chaosmap.com is a digital marketing agency that helps businesses grow their online presence and generate leads. They offer a variety of services, including Google (search, YouTube) and Facebook advertising, SEO, copywriting, and conversion rate optimization. The company's website highlights their success stories, featuring testimonials from satisfied clients who have seen significant results from working with Chaosmap. Chaosmap emphasizes the importance of data-driven strategies and creating a "message to market match" to maximize results...2024-10-2011 min

Media And Marketing w/Jon RognerudEP 141 - Use This Content Structure For More Leads, Prospects and Saleshttps://chaosmap.com - TOFU - MOFU - BOFU What do these acronyms mean, and how can you use them in your Digital Marketing projects and content organization? How do you get more leads, prospects and sales into your business with this layered approach? TOFU - top of funnel MOFU - middle of funnel BOFU - bottom of funnel Are you leveraging this structure and organization in your business now? See the full video on https://www.youtube.com/watch?v=rwz1RuBAfl8 and see the...2023-09-2007 min

Media And Marketing w/Jon RognerudEP 140 - How I Built A Highly Converting YouTube Ads Audiencehttps://chaosmap.com - "How I Created A Highly Converting Google YouTube Audience" Learn the 3 steps to build a highly converting youtube ads audience and why it works so well. I post about my own findings and research, and if you like it - please subscribe and share - and tell me how it works for you. Fair? P.S. I love making these and hope you can use it in your business. And, the overall goal is that you implement these strategies so much you may consider partnering up with us. ENJOY...2023-09-1710 min

AdSkills Pro PodcastTargeted Traffic, Positioning, and Conversions with Jon Rognerud - AdSkills Pro EP.1Jon Rognerud’s career began as a Rockstar, but today he is a skillful media buyer He spent many years in software development, and after that, he started a media & marketing agency, in Los Angeles. Even though Jon has written 3 books on SEO and web optimization, he recognized in media buying a very valuable skill to develop. He mentions the importance of having professional guidance and mentorship when you’re developing a skill… and how a community of like-minded people can make all the difference. Jon’s 3-step “formula” to online success comes down to: Targeted traf...2020-08-2722 min

Media And Marketing w/Jon RognerudEP 137: How To Create The BEST Content?In today's episode, I cover how to begin the process of creating the "BEST" content for your business. I know, "best" is relative, but please listen... Simple answer: Research! Combine manual work with tools to get a 360 view into your market, and then break findings down by theme, topics, sub-topics. The architecture should use a top-down, drill-down effect. When you deploy to your website, ensure your organization approaches all content with a SEO mindset - on top of your paid and social media. Start here: Google Trends Twitter Trends 2020-06-2513 min

Media And Marketing w/Jon RognerudEP 136: 7 Ways To Avoid Losing Money On Google AdsGoogle Ads is an excellent platform for lots of businesses to drive more sales and grow. But unfortunately, most advertisers don’t know how to use it to get results at lower costs. If you find yourself spending a lot of money on Google Ads and getting little to no results, this is for you. In this episode, you’ll learn seven easy ways to save money on Google Ads by driving higher conversions at a lower CPC. ►Here's where to follow and listen to Jon: Apple Podcast: https://podcas...2020-06-2014 min

Media And Marketing w/Jon RognerudEP 135: 6 Must-Have Tools For Google Ads Campaigns PerformanceAny craft in this world requires tools to make the job easy. And PPC is no different! With the right set of tools, you can automate most of the process. You’ll find the best keywords, create ads quickly, research your competitors, and drive your costs down. We’ve gathered five tools to help you gain competitive advantage and run successful Google Ads campaigns. Enjoy! #jonrognerud https://chaosmap.com https://youtube.com/jonrognerud https://podcasts.apple.com/us/podcast/media-and-marketing-w-jon-rognerud/id1147949023 2020-06-1811 min

Media And Marketing w/Jon RognerudEP134: Get Massive Brand Traffic With Adroll (NextRoll)https://chaosmap.com AdRoll (Nextroll) is a digital marketing solution that is designed for retargeting to convert window shoppers on your website into buyers. This product utilizes advanced tools on multiple platforms such as web, social media, and mobile to provide results. The AdRoll team works with clients to learn what works best for them. This system is used by over 25,000 brands in 150 nations. It helps marketers to collect, evaluate, and act on customer information to implement effective campaigns. They can thus convert customer information into top performance marketing. ...2020-06-1609 min

Media And Marketing w/Jon RognerudEP 133: Get Profitable With Your E-Commerce Store, Guaranteed (ROAS means very little)https://chaosmap.com/book-me Learn why ROAS (return on ad spend) really doesn't matter to get profitable with your e-commerce store. Here's the secret: CLTV and the strategies you create to elevate this concept over time. Enjoy! Learn more: https://youtube.com/jonrognerud https://chaosmap.com (main agency website) 2020-06-1508 min

Media And Marketing w/Jon RognerudThe Countdown To $7 Billion Is On! (Black Friday) - EP 132We're going to talk about Black Friday today! I'm going to share some thoughts about the trends, the highly anticipated Black Friday (Weekend) and the time leading up to it. And, what can you do about it? I'll cover that as well. Are we going to hit 7 billion in sales USA 2019? You decide, but the trends, demographics and technologies are there. If you'd like to get help with getting ready for the e-Commerce blast off and you use Shopify and Facebook ads... Set up a free strategy session: 2019-10-1814 min

Media And Marketing w/Jon RognerudExpert Interview Sean Kemp: 4 Effective Principles For Rising Above The Noise Now (So You Can Sell More) - EP 131LISTEN - today, we're going to learn a lot about how to create authority and brand positions, copy angles, marketing and sales strategies for big growth. In specific, 4 principles on how to lift your brand and voice above the "noise" to generate more sales fast. These insights and frameworks function extremely well right now, and you'll hear how Sean took himself from living at home to $100k revenue in less than 8 months. Sean Kemp is one of the masters of persuasion, copywriting and is an expert negotiator (you'll hear why this is a...2019-10-1633 min

Media And Marketing w/Jon RognerudHow To Win The Black Friday/Cyber Monday (BFCM) E-Commerce Game: Klaviyo Flows - EP 130This Friday Footage sponsored by: https://chaosmap.com Facebook ads are essential to targeted traffic and sales this e-commerce season. Measuring and watching your KPI’s are important – but so many e-comm business owners focus on too much on return on ad spend (ROAS). That is not the ultimate metric of your business transformation during BFCM. (Note: E-comm stores sell approximately 80% of their inventory during the BFCM period, being even bigger this year than last year) Other data points, like the lifetime value of your customer (CLTV), average order value (AOV) expansion, high tick...2019-10-1113 min

Media And Marketing w/Jon RognerudSEO Expert And Professor Steve Wiideman Reveals His Breakthrough Google Strategies – EP #129Today, we’re going to talk about Search Engine Optimization Strategy and hear from one of the leading experts, Steve Wiideman. Here are some of the key areas we cover with "SEO Steve"... A - What brought you to SEO / background - and what were some of the biggest struggles/learnings from building your own SEO services firm? B – There’s many SEO optimization strategies. There’s LOCAL SEO (maps), national, international SEO. There are vertical optimization strategies like images, videos, books, etc. How and when do you decide on a strategy fo...2019-10-0843 min

Media And Marketing w/Jon RognerudFacebook Ads E-Commerce: Optimize For Sales Using Only These Metrics (Shopify Version) - #128Are you using Facebook ads with Shopify? Good! That is a great solution stack for your e-commerce business. The way FB and Shopify works together with ease is mostly a happy dance for marketers and business owners. But, do you have the right metrics and numbers dialed in? It's a constant battle (improving numbers, that is), and as you dive into Q4 and the "season for shopping online", you'll want to make sure you're looking at the right numbers/KPI's for your business. This way, you can optimize and pull more p...2019-09-2012 min

Media And Marketing w/Jon RognerudFacebook Ads: How To Get Instant Customer Support From Facebook! - EP #127WELCOME TO ANOTHER FRIDAY FOOTAGE! So many of you are dealing with Facebook technical issues when it comes to running ads. That includes business strategies as well. Sometimes, it's out of your hands (eek, a bug!) and you need help, and quick. Here's the solution: 1) Visit https://facebook.com/business/help 2) Click "Get Started" 3) Select any of the block images (link) 4) Scroll down and select the "Chat with a representative" option Warning: If it's a technical/ops issue, they can escalate or very likely fix it...2019-09-1309 min

Media And Marketing w/Jon RognerudHow To Set Up A Conversion Pixel For Facebook - EP #126NEW! NEW! Friday Footage! WARNING: The Facebook pixel needs to be deployed to your website pages (all) first - before you run this example demonstration. This setup allows you to track all your conversions for leads into this simple funnel example: AdTraffic to LandingPage to ThankYouPage The "ThankYouPage" is what's considered a "lead conversion", and Facebook can track these for you. If you want more information, or learn how we do this for clients, book a FREE call at: https://chaosmap.com/book-me ENJOY!2019-08-2412 min

Media And Marketing w/Jon RognerudHow To Go Live On Your Facebook Page With Interviews & Screen Shares - #125Do you look for better ways to do your Facebook live streams, visual interaction with guests and screenshares while getting wider distribution of all your content? Well, take a look at www.streamyeard.com and www.restream.io This is a super simple and fast way to get your message out there. Once it's been set up, you don't have to worry about the tech-y stuff - it's already done for you. Just make sure you are authenticated on the various platforms, and you're good to go! Use headlines...2019-08-2108 min

Media And Marketing w/Jon RognerudHow To Create Facebook Lookalike Audiences Quickly - EP#124Happy Friday! This is a follow-up to a previous Friday Footage where I cover lookalike audiences. The interface has changed slightly from that podcast (within Facebook Ads Manager) - but the rules and steps still apply: 1) use a base data source that has been proven 2) expand via lookalike audience(s) to build similar members for test in your ad campaigns 3) create new adsets using new lookalike audiences and scale We use this approach for our clients and in a scalable way. We had an example of this...2019-08-1013 min

Media And Marketing w/Jon RognerudHow To Create Instant Story Based Videos For Social Media - EP #123Welcome to Friday Footage! If you'd like to know how to create fast videos with little "work", then today's episode is for you. For example, if you have a blog already, you can simply pull in your RSS feed and create story-based videos in minutes. Or, you can copy or create text into this tool to auto-generate smart videos using proprietary AI like technology. How to do it? We'll cover that today. WARNING: A tool is just that... a "tool". Make sure you use tools like these with a...2019-07-2714 min

Media And Marketing w/Jon RognerudHow To Fill Enrollment Pipelines For Education And Training With Jason How - EP #122I'm super pumped about my interview today! I have none other than Jason How, an expert marketer and business entrepreneur who runs a successful agency, training and consulting company. We're coming in live with Jason from Singapore and me in Los Angeles today. Jason just came back to his home office (Singapore) from a 6-week trip to USA & Canada. Turn up the volume - and you'll learn why clients seek him out, engage his company and hard working expert team to drive traffic, leads and sales via Facebook, Google and organic...2019-07-2656 min

Media And Marketing w/Jon RognerudFriday Footage: How To Create A Brand New Facebook Lookalike Audience - EP #121Happy Friday - "Friday Footage" is here! On Fridays, I typically demonstrate certain software, tech stack and screenshots that can help you dive deeper into technology, systems, websites, media and more. So...here's the question: Want to increase your traffic, leads and sales from Facebook advertising? Many ways to do this - and one of the ways you can do it is with proven source audiences, and to create lookalike audiences from those sources. You essentially allow Facebook to learn from that source audience, and create similar profiles from...2019-07-2013 min

Media And Marketing w/Jon RognerudWhy Most Facebook Ads Launch Strategies Fail - EP #120QUESTION: What does it take to make successful Facebook Ad campaigns? As you'll learn today, it's not as much about Facebook ads (manager) as it is about your message, market and customer experience. (Ok, fine... the funnel!) Lots of time is spent on the actual tactics of Facebook ads. The boxes and settings you must choose inside the Facebook ads manager environment, etc. While they are important, consider the Facebook ads platform as the "engine". You really need the wings + natural lift to make your campaigns take off. So... ...2019-07-1813 min

Media And Marketing w/Jon RognerudWhat Platform Gets Maximum Results: Google or Facebook? - EP #119There's an ongoing discussion about which platform (Google or Facebook) to use. Which one works best for your business, or any business? We get questions about this often at the agency. Our simple answer is this: where does you customer, client or patient "live"? Serve them content and ads on those platforms, optimize your funnel and watch your KPI's. However, it goes deeper than that. It's about the intent of the audience and your message to market match - for starters. Today, I'll cover the differences and we'll go...2019-07-1711 min

Media And Marketing w/Jon RognerudFriday Footage: Why Wistia Rules The Webinar Tracking Game - EP #118Happy Friday once again! QUESTION: Have you ever run a webinar or VSL online? Sure you have. Well, are you able to track and watch the visitors as they review your webcast so you can improve it (or sections of that presentation)? Possibly... Most of the solutions out there don't provide a seamless way to do this. In today's Friday Footage, I take a look at an example from our own world, and you can see the process for tracking with Wistia. The big...2019-07-1314 min

Media And Marketing w/Jon RognerudSpying On Health Expert Dr Weil (Revealing Top 20 Educational Content) - EP #117Did you know? To build trust and authority online, one of the best things you can do is to create content that serves your audience with what they are looking for. That's not enough though. You need to make sure it is "EAT" driven: E)xpert level, A)uthoritative, T)rustworthy". If you are in the health/wellness space, you can learn a lot from looking at your competitors. So... Today, I wanted to take a look at a top "guru" in the health/wellness space, Dr. Weil at drweil.com...2019-07-1010 min

Media And Marketing w/Jon RognerudHow To Quickly Find New SEO Traffic - EP #116ASSUMPTION: Here's what you have right now: A. You know SEO (Search Engine Optimization), and have implemented some of this for your website. B. You already have keywords ranked and traffic is coming in. C. But, you want a shortcut to find new traffic quickly so you can grow your business. There are several ways to do this, but here's a place to start: 1) Find out what keywords are ranked on page 2 in Google 2) Pick the 2-3 best ones (buyer keywords) 3) Apply on-page tactics to rank higher...2019-07-0912 min

Media And Marketing w/Jon RognerudFriday Footage - Ontraport vs. Infusionsoft: Who Wins? - EP #115The CRM/Marketing Automation wars are ongoing, and not stopping anytime soon. Two of the big players in the small-to-mid market are Infusionsoft (now Keap) and Ontraport. So, which one is better? It depends. On you. Your goals. Your direction. Your expectations. Listen to my thoughts in today's episode and got to https://facebook.com/chaosmapmarketing to get a full visual. Ontraport comparison grid: https://ontraport.com/tools/software-comparisons/infusionsoft Infusionsoft: https://keap.com Great w...2019-07-0619 min

Media And Marketing w/Jon RognerudHow To Start Your Life In Advertising - EP #114In 1923 a slender book was published by the advertising agency of Lord & Thomas. It was called Scientific Advertising and it was the first edition of a significant piece of work for advertisers. This book has been updated many times over the years - and is available at Amazon. (Links below) It was written by Claude Hopkins, a genius advertising pioneer. Many of his works has been updated and republished, so check them out. "My life in advertising" and "Scientific advertising" are available as a compendium (two books in one...2019-07-0411 min

Media And Marketing w/Jon RognerudOne Funnel Away From Winning BIG? - EP #113Funnels and funnel hacking is an internet "sport" these days. Anybody who's anybody in the marketing world talks about their latest hack and how much money they garnered. It doesn't matter if it's total revenue or if 50% is in affiliate fees. The main point is that the FUNNEL is what made them successful. The truth is, traffic from ads will not work unless you have a well developed funnel that is tested and verified for scale. But where / how do you start building a funnel, and what tools can you leverage...2019-07-0209 min

Media And Marketing w/Jon RognerudFriday Footage: Use These Charting Apps To Solve "Everything" - EP #112Humans are visual creatures. I can certainly speak to that, beats boring text every time! It's easy to engage prospects in conversation when looking at a visual representation of what you have. When it comes to presenting marketing funnels and process diagrams for example, there's nothing like using visual objects to quickly and easily present the information. Most of our clients enjoy seeing charts, diagrams, flowcharts and statistics to understand our business strategies and approach to a problem. These diagrams can be either static or dynamic (pulled from backend...2019-06-2811 min

Media And Marketing w/Jon Rognerud7 Secrets To Get Sales Security From Ads - #111How can you guarantee sales for your online business? You need to make sure you cover these areas first: 1) target the right audience, in the right region with your ads and expand with lookalikes 2) message to market match 3) ad copy to landing page congruency 4) landing page user behavior tracking with Hotjar.com or Crazyegg.com 5) A/B test ads and A/B test landing pages 6) Quiz your audience and learn why they're not buying 7) Track everything with Google Analytics and understand attribution 2019-06-2814 min

Media And Marketing w/Jon RognerudNo Video Ad Design Skills? (Do This!) - EP #110Did you know: Video and video advertising are not going away any time soon! In fact, if you download the free 2019 Social Media Marketing Industry Report from Michael Stelzner, you'll see why: https://www.socialmediaexaminer.com/social-media-marketing-industry-report-2019/ In fact, videos are a powerful way to present your brand, products and services. Best of all - you can use videos to shortcut the selling cycle. The challenge is... how do you design them and churn them out quickly? (Warning: make sure your copy and ads 'speak' to your audience. No spamming!) https://b...2019-06-2710 min

Media And Marketing w/Jon RognerudMindset Coach Extraordinaire Malorie Nicole: The Critical 3 Obstacles Business Owners Face In Growing Their Business And How To Solve Them - EP #109Today, I'm delighted to bring on a rising star in the business coaching world, Malorie Nicole. Her sole purpose in life is to help solopreneurs, entrepreneurs and business owners stuck in the hamster wheel of struggle... get OUT. She helps to create better businesses, decrease stress and grow quicker by becoming the who you are trying to be. I ask her questions about the 3 top issues facing most business owners. You might be surprised about the different ways she discusses solutions, and so there is deep learning here. Get ready to...2019-06-2425 min

Media And Marketing w/Jon RognerudFriday Footage: How To Re-purpose A Podcast Instantly - #108Happy Friday...Summer Solstice Day! Let's talk podcasting & content...When publishing a podcast you have to use tools to help you. One of those tools is libsyn.com (that's what I use for my podcasting). It takes care of so much... including distributing to the podcast ready "stations", like iTunes, Spotify, Google Play, Stitcher, etc. However..., I'm not demo'ing libsyn today. Repurposing the podcast even broader, say to YouTube for example, you need more... So... www.repurpose.io to the rescue! Check out today's Friday...2019-06-2213 min

Media And Marketing w/Jon RognerudThe Fastest Path To High Ticket Sales - EP #107If you love selling more, faster - this episode is for you! And, if you are trying to get new, high quality prospects into your professional services business, what is the fastest way to get them to speak to you, to serve them, and to close them? Traditionally, it's to take them through a "first touch" campaign, then retarget and message them repeatedly, and then cram even more content until they buy. I'd like to share a model that works really well and shortcuts the traditional customer journey. Note: this model i...2019-06-2116 min

Media And Marketing w/Jon RognerudWords That Sell (To Help Promote Products, Services & Ideas) - EP #106When promoting ideas, products and services - you need to convey a message that speaks to the person (audience) that you are trying to attract. While stories, hooks and call to actions are important it can be frustrating to put it all together. And, when you review your copy, it looks like the words are not "popping out" from the page. It all appears dull. Words and phrases are not creating excitement or engagement. You need a "selling" thesaurus that works as hard as you do. High powered words...2019-06-2014 min

Media And Marketing w/Jon RognerudLiving The Dream: What It Means To Me - EP #105Are you "Living The Dream"? First... Let's see what Google thinks it is. We found a dictionary result at the top of the page: To experience the achievement of every success that one has aspired to achieve, especially from a career. Quora says: "doing what you want to do… or… living the type of life you want to live without any regrets. achieving all your goals. Enjoying the fruits of your labour. Being in real life now who you had wished to be when you were younger." While these definitions are just...2019-06-1815 min

Media And Marketing w/Jon RognerudFriday Footage: How To Create Doodle Facebook Ads Videos In 30 Seconds - EP #104Videos are all the rage on Facebook...and have been for a while! Question is... Are you using videos in your ads? You should. You must. Plus, they become even more powerful assets when used with Facebook advertising. You can use them for "% watched", meaning you can retarget viewers that have shown interest in the the videos based on engagement. If a viewer watched 25% of the video for example, you can show ads to only these people. You are building a relationship, improving your own "know, like...2019-06-1414 min

Media And Marketing w/Jon RognerudMarketing, But No Sales? Here's The Problem - EP #103The goal of today's episode is to educate you and to solve the "my marketing is working, but I get no sales" challenge. We'll cover: "vanity metrics" vs. "true numbers" Of course, we'll talk about the sales process. And, I'll touch on these three audience buckets: Today Buyers Future Buyers Never Buyers When you understand the user journeys, the concept of cold, warm and hot traffic, that's the first step. Then, leverage communication and targeting around the 3 circles of custom audiences (above), and you'll be on y...2019-06-1414 min

Media And Marketing w/Jon RognerudRESEARCH REPORT: What Are The Major Internet Trends In 2019? - EP #102NEWSFLASH! Mary Meeker has launched her annual Internet Trends report, and presented her findings recently at the Vox/Recode Code Conference in Scottsdale, AZ. If you are not following Mary and watching out for this in-depth research, you are skipping on critical trend data and research. Meeker highlighted slowed growth in e-commerce sales, increased internet ad spending, data growth, as well as the rise of freemium subscription business models, telemedicine, photo-sharing, interactive gaming, the on-demand economy and more. “If it feels like we’re all drinking from a data firehose, it’s because we are...2019-06-1310 min

Media And Marketing w/Jon Rognerud"My Business Is Different" - #101"But my business is different". Took this from marketing guru Dan Kennedy. How true, and somewhat contentious. Why? Look, All Businesses Have The Same Fundamental Functions In Common… They have either a customer or a client or a patient… They provide either a good or a service or both… They may go to the customer location or bring the customer to their location… They have to have some method of attracting new ones… They need some method that’s selling repeatedly to and keeping ones they already...2019-06-1111 min

Media And Marketing w/Jon RognerudNEW: How To Guarantee High Converting Landing Pages - EPISODE #100Today, we break down a "sure-fire" way to create a "optimal" design for any industry. (Note: You need to test this and don't steal copy/text from others!) Yes, we leverage the COMPETITION to do this work and research. Here's how to get started: 1) Search google 2) Click on the ads that relate to your business 3) Review landing pages, messages, angles 4) Sign up to see how they develop more content 5) Model for yourself, but don't copy! If you'd like to drive more traffic and leads to your business, r...2019-06-1113 min

Media And Marketing w/Jon RognerudFriday Footage: How To Make Your SEO Scream - #099Friday Footage: I'll show / demo a power tool for Search Engine Optimization (SEO) what will make your SEO scream! Any webmaster and business owner that is somewhat tech savvy should take a look at Screaming Frog (a solid SEO Spider)! In today's Friday Footage, we'll review some of the key areas you should look at. WARNING: A tool like this can be 'scary' in the hands of the wrong person. Make sure you know what you are doing. AND...don't make any changes to your website without a proper strategy that...2019-06-0819 min

Media And Marketing w/Jon RognerudWhat? A $2 Billion Dollar Sales Letter? - #098Dear Reader: On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both – as young college graduates are – were filled with ambitious dreams for the future. Recently, these two men returned to college for their 25th reunion. They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to w...2019-06-0710 min

Media And Marketing w/Jon RognerudWhen Planning Events, Workshops, Conferences...Don't Skip THIS - #097(Brought to you by www.selloutmyevent.com) The most important first step in planning out events is a clear strategy with a well defined and specific goal. This is obvious, right? However, the thing we see often gets missed is that there is little/low effort placed on managing the expectations of deliveries across timelines. So... how can you avoid this management nightmare and get everybody on the team ready for the next event, workshop, conference or concert? And, perhaps more importantly, make this a "template" process you can...2019-06-0611 min

Media And Marketing w/Jon RognerudThe Secret Of How To Get Better Clients and More Appointments - #096If you are a professional services provider then you know that acquiring quality clients on a consistent basis is of the highest priority. If you need appointments to come to you and where THEY book the appointments, listen and take notes from today's episode! There are many ways to do this.Many rely on referrals. That's not predictable however. You need a better way to establish cash flow security in your business as well as serving the RIGHT clients. If you have systems and processes in place to handle more clients, then you...2019-06-0516 min

Media And Marketing w/Jon Rognerud5 "Must Have" Copywriting Books For Facebook Advertising - #095If you're writing copy (messages) for ads, sales letters, video sales letters, emails and sales presentations, then make sure to add these books to your library: 1. Breakthrough advertising, Eugene Schwartz 2. Tested advertising methods, John Caples 3. How to write a Good Advertisement, Victor O. Schwab 4. The Boron Letters, Gary C. Halbert 5. The Adweek copywriting handbook, Joe Sugarman -- Want more information? https://www.chaosmap.com/talk 2019-06-0412 min

Media And Marketing w/Jon RognerudFriday Footage: Facebook Lead Generation - Fast, Furious and Freaky - #094It's Friday Footage! That means it's DEMO time.... So, let's get into it: Using Facebook Lead Gen campaigns, you can get fast results, and yes - it's freaky and furious too! However, this is not the only way of course, and there are caveats to this. Watch today's demo - where I show you one of the accounts that we often use for testing and for our www.selloutmyevent.com training courses. -- If you want to learn more, just reach out: http://www.jonrognerud.com/calendar Happy F...2019-05-3117 min

Media And Marketing w/Jon RognerudReputation Management: How To Remove Content From Google Fast - #093We get requests from our clients to remove content (pages, images, etc) from Google search results I'll discuss some of the options available to you in the broadcast today. Some will be specific to your own content, and we'll talk about related information and topics of reputation management in search. This approach will help keep wrong or 'bad' pages out of the Google index and can also be used to clean up a cluttered page structure. And, in the cases of not wanting pages to display personal information, you can definitely use this a...2019-05-3112 min

Media And Marketing w/Jon RognerudFacebook Ads: Sneaky Trick To Expose Killer Facebook Ads Guides - #092Here's a trick you can use to find many Facebook resources that might otherwise be hidden to you. In specific, I'm talking about their helpful guides that you didn't know existed. At least not easily found. For example, "Your Guide To Facebook Bid Strategies"... did you know about that one? Well, here it is: https://www.facebook.com/business/m/one-sheeters/facebook-bid-strategy-guide Do you want to see more of them? Let's use SEO (Google search trick) to find more of them: site:https://www.facebook...2019-05-3010 min

Media And Marketing w/Jon RognerudCustomer Appreciation: What It Really Means (Not What You Might Think) - #091Appreciating your customers, clients, patients is more important than you might think. There's another dimension I'd like to share today. While improving the quality of interactions with your customers is important ... through systems and processes that can be optimized through back end data - there is ONE thing that you probably have missed. You'll learn the obvious strategies you can use to improve quality of communication and customer support. There's a deeper level though... P.S. The word is: "gratitude". Here's the definition: "the quality of being thankful"...2019-05-2917 min

Media And Marketing w/Jon RognerudFriday Footage: High Converting Sales Pages Using The "ECPC" Formula - #090Friday Footage: It's DEMO time - brought to you by http://www.selloutmyevent.com Getting traffic to your website and your offer is only one small part of selling online. You want to not only attract the right prospects (audience) for your offers, but make sure to have congruency in your funnel. That means your targeting, offer, message and call to action excites and engages your prospect to click the "buy now" button. This formula works well, and I'm using one that was developed by our friends at samcart. They have a free...2019-05-2414 min

Media And Marketing w/Jon RognerudYou Are ONE Sales Process Away (Really) - #089Question: Which sales process works best? For professional services businesses, I hear many answers to this. Comments like: "We just want calls, we'll do the rest" "Get prospects to just find us, click over to our page, book their appointment, and just show up" "Build out our pages and process for us. You are the expert, show us the way"... There are variations of these. The point I'm trying to make, and that I'm sharing here today (Model A, B, C) from the chart - is...2019-05-2318 min

Media And Marketing w/Jon RognerudFacebook Ads: How To Set Up A Brand New Ads Environment - #088Having systems and processes in place when working with Facebook advertising is important. Even more so, when working with clients (from an agency perspective). Sure, there are videos on YouTube to help you, but when it comes to Facebook ads manager and the business manager itself, the interface changes often. Menus, buttons, checkboxes and descriptions are not always obvious. Things don't remain in the same place consistently, and information online (YouTube) gets outdated. Today, I'll cover the basic structure and configuration of things you need to get your Facebook ads environment...2019-05-2212 min

Media And Marketing w/Jon RognerudThe SEO Priority Audit List You Must Not Miss - #087Your corporate website is the essential cornerstone of your brand presence online. And, depending on your business, you will have many of these, including micro-sites to support your objectives. SEO (Search Engine Optimization) is the art & science of ranking pages, driving traffic and optimizing the user experience and overall architecture to support your mission and business / marketing goals. However, there are a number of moving parts, to say the least. Today, I'll discuss the SEO audit priority list and how these are inter-connected, as well as important to get right - so you...2019-05-2118 min

Media And Marketing w/Jon RognerudFriday Footage: Facebook Ads - Instant Experience Creative For Higher Engagement on Mobile - #085May 17th - Heia Norge! (Independence Day) In today's Friday Footage - we'll talk about a powerful Facebook ads feature that is an underused aspect of ads creation. We all know that Facebook wants to keep their users on their platform. Because, when you place a link to YouTube for example - or any other external sites, you are not only leaving the FB eco-system, but you are assuming a fast external page load, that users will not bounce and "get less love from FB" at the same time. Instant Experience fixes all...2019-05-1715 min

Media And Marketing w/Jon RognerudHow To Solve The Attribution Puzzle (Where Did Your Marketing Dollars Go?) - #080Who is John Wanamaker and why is he important to today's presentation? John Wanamaker was an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing". Here's what he said about advertising: Half the money I spend on advertising is wasted; the trouble is, I don't know which half. You'll learn about a powerful platform and toolset that you can use in your online marketing - that without it - you are literally flying blind! Here's what you...2019-05-1010 min

Media And Marketing w/Jon Rognerud7 Ways To Protect And Repair Your Online Reputation - #079Warren Buffet says, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently." As you can understand, your online reputation is a very fragile thing to deal with. The good news is that as long as you maintain a level of common sense, you should be able to do it fairly easily. However, it's essential to start and monitor the progress, starting today! Note: For more complex reputation cases, it will take many months and sometimes years. https...2019-05-0913 min

Media And Marketing w/Jon RognerudDavid Schloss Interview: How To Fill Webinars Predictably & Consistently With Facebook Ads - #078Today, we're going to have some fun with Facebook ads and Webinar Funnels! I'm excited to get this ads expert extraordinaire to join me for an in-depth discussion and insightful learning about FB ads, webinar funnels, agency work and inspirational conversations about what it takes to see success with Facebook ads. That includes being an entrepreneur in this competitive space. David Schloss is the founder of Convert ROI, a highly successful digital advertising agency focusing exclusively on Facebook and Instagram ads platform. Him & his team helps businesses to succeed by taking complicated social...2019-05-0752 min

Media And Marketing w/Jon RognerudFriday Footage: How To Track & Optimize Your Marketing - #076Are you struggling to understand the TRUE picture of your sales funnels and your marketing online? Are things just too complex using Google Analytics? Or, perhaps you don't understand fully what you are looking at, or should be looking at? Today, in the DEMO Showtime (Friday Footage) - I share a powerful ally to use in your online marketing. It's called improvely.com (and this is more than just a tool, it's an entire eco-system of services to tracking data so you can optimize and tune your marketing) Take...2019-05-0314 min

Media And Marketing w/Jon Rognerud12 SEO "Must-Have" Building Blocks For High Google Rankings - #075When you're developing your business goals, marketing goals and the looking at the plethora of traffic opportunities you have available... SEO (search engine optimization) is certainly not to be missed or excluded. However, have you ever looked at all the steps or elements that go into a properly designed SEO strategy? Related Note: I wrote 3 books on SEO for Entrepreneur Press (Entrepreneur Mag), and I've been developing SEO strategies for clients for over a decade. Today, I discuss the 12 building blocks that you must have in place to ensure not only top rankings...2019-05-0220 min

Media And Marketing w/Jon RognerudAli Daniel Interview: How To Start Your Coaching Business With No Following Or Certification - #073Today, I'm interviewing the fun and inspiring business coach, Ali Daniel, founder of PunchDrunkSoul.com I'm talking with her about the the journey to that ONE breakthrough moment to exit from corporate life, and into entrepreneurship. Plus, how she is helping others, especially women - to do the same. We touch on fun topics from spiritual development, mindfulness, happiness, soul-alignment, finding your purpose & pursuing your passions through entrepreneurship. Ali Daniel is a mindset coach and the blogger at Punch Drunk Soul and creator of Her Path To Freedom. She helps women mon...2019-04-3035 min

Media And Marketing w/Jon RognerudCan Business Results Really Be Guaranteed? (Yes, Under THIS Condition) - #072I had a talk with a prospect this week, and they asked if we could guarantee results? I said "Yes, absolutely". But only if these two things were in check + that the business "health" formula was reached. Marketing online is about math and psychology. 1) Most marketers and business owners would say that you need intelligent, engaging marketing that targets your perfect audience. (Check) 2) They would also say that they need a sales system and a process that converts people to paying customers, clients or patients. (Check) But, there is...2019-04-2913 min

Media And Marketing w/Jon RognerudFriday Footage: Simple Method Of Scaling Productivity Through Email Automation - #071It's DEMO time: Many businesses are not set up with their CRM systems in a way that increases productivity and attracts existing visitors to do more business with you. In today's "Friday Footage" (this is where I show my screen and demo projects I'm working on), I talk about how we can do this simply through email software and a bit of logic programming. I talk specifically about ActiveCampaign.com and how you can set this up, based on triggers and conditions. If you are simply storing email / name info and just sending...2019-04-2614 min

Media And Marketing w/Jon RognerudHow To Double Or Triple E-Commerce Sales With This ONE Strategy - #070Facebook Corporation reported a very strong earnings report in Q1... just released. They reached 2.38 billion monthly users, up 2.5 percent from the previous quarter, and it pulled in $15.08 billion in revenue. If you are thinking or seeing comments about Facebook not being the right platform to get new customers, clients or patients - you might have to retract a bit :-) There still is an amazing opportunity here. And, if you are a business owner running e-commerce stores and selling directly online, there's no better time than now to improve what you are doing with inclusion o...2019-04-2518 min

Media And Marketing w/Jon RognerudVideo Sequencing Framework With Facebook Ads To Attract Buying Clients - #069"Wow - what a cool tip, that will really help me.. thanks!" Yes, that's exactly what you want your prospects to say when they see your new video education framework on Facebook. This unique approach is what I talk about today - the ability to use videos, you (on camera, optional but highly recommended) and a series of useful, unique, helpful videos to inform, educate and inspire your audience to action. ... and yes, with a clear call to action and a sense of (not forced or fake) urgency. Download framework (PDF...2019-04-2419 min

Media And Marketing w/Jon RognerudFacebook Ads: How To Get An Explosion Of Direct Dial Leads (No Cold Calling) - #068Getting people and businesses to call you is a favored approach to grow your organization. Cold calling and doing outbound sales calls is a less desired model. You are not in control and more stressed than you should. The old "just dial - it's a numbers game" is not a happy scenario. Plus, you are not Grant Cardone (and you don't have to be). So... Today, I'll talk about - and show you a framework that works really well for the "direct dial inbound lead gen" businesses. This is perfect for...2019-04-2322 min

Media And Marketing w/Jon RognerudTools For Maximum Website Performance: Where To Start - #067Are you optimizing your website user experience for desktop and mobile? Speed is massively important in today's competitive markets. Get ready to OPTIMIZE! In today's broadcast, I talk about the tools, systems and approach you must use to get faster load times so you get more love from users and search engines alike. Here's one of the tools I talk about, and it's free: www.gtmetrix.com Listen and watch on YouTube to get the full picture, and to to learn what's most important to start with. ...2019-04-2215 min

Media And Marketing w/Jon RognerudFriday Footage: How To Build The BEST Facebook Ad Creative - #066This is the first episode of a weekly educational hot tip I call 'Friday Footage' (for now). Today - I'll show you how to create the BEST (engaging) creative for the Facebook Feed that is working right now. The creative is a static image, 1x1 (dimension). We call this the "boxed" version. You may or may not know about it? So... use this to get better engagement and throughput from your top of funnel ads. (And yes, consider the 1x1 video version also). Here's how to do it: canva.com 1080...2019-04-1913 min

Media And Marketing w/Jon RognerudThere Is A NEW Art Of Selling (That Puts You In Control) - #065You've seen the "old way" and "new way" of selling - lots has been written about it. However, the old way still works but the new way has already taken foothold and developing further as we speak. Don't miss this new way of selling. So, which one should you choose? I'm obviously biased (being an online driven person) But, even though I've worked in call-centers, and doing "smile/dial for dollars" sweatshop-style selling, I know what REALLY works best. This episode talks about the two stages of the history...2019-04-1815 min

Media And Marketing w/Jon RognerudWhy Facebook Ads Never Work Right ... The First Time - #064Hey - if you have been listening to my podcast for a while, you've heard me talk about Facebook ads and the issues folks are having. In fact several episodes back - I talked about Facebook ads mistakes and the common issues there. Today, I wanted to share a couple of slides from a presentation I made last week at Chapman University - and one slide in specific. This ONE slide explains why Facebook Ads don't work right out the gate. And, it's not what you think! Hopefully, you'll take this...2019-04-1714 min

Media And Marketing w/Jon RognerudFacebook Ads: How To Double Sales From Your Current Eco-System - #063Ask any business owner about want they want more of - and the answer is 98% of time... SALES! What many don't know, however - is that they ALREADY have assets and data that can be used PROFITABLY for ads via "custom audiences". READ ON... For Facebook (and Google) you can compile existing CRM data and export this (name, email). Next, you can upload these data sets (segmented by buyers vs. subscribers) to ad platforms. Finally, ads can be presented to "warm" (subscribers) and "hot" (buyers) audiences to get more of them to come...2019-04-1615 min

Media And Marketing w/Jon RognerudThe Most Important Thing You Can Do For Finding Your Message And Target Audience - #062Are you familiar with the "10 market profiling questions" to ask ... before you write any new copy or message? Well today, it's your day! If you follow these steps, you'll end up with a totally transformed message to market match - and you'll end up selling more and receive more love from your target audience at the same time! Here's the 10 steps in PDF format - and I cover it on the broadcast today: https://jonrognerud.com/docs/top-10-market-profiling-questions.pdf Here they are (Dan Kennedy, found in his Ultimate...2019-04-1518 min

Media And Marketing w/Jon RognerudLocal Business Marketing: 19 Ideas That Can Skyrocket Small Business Sales Volume - #061Let's talk about expanding and growing sales for your local, small business. It seems overwhelming at times, doesn't it? And, on top of that, business flow is not always consistent, and not predictable... There are seemingly too many opportunities to grow a business in a local market - and it's hard to know which option to choose first. That includes everything online as well (Note: if you want a Facebook Ads Audit, go to http://www.fbadsreview.com) BUT ... here's the good news: ...you only new a c...2019-04-1218 min

Media And Marketing w/Jon RognerudPaid Advertising: How This 5-Stage Ladder Perfectly Shows Where To Start Advertising - #060Where should you start your advertising? Google? Facebook? YouTube? Twitter? And, what's the best campaign approach? Today's broadcast is about paid advertising and where to start - a common question. I'll walk you through a simple, but powerful framework pulled from the original works of Eugene Schwartz (the five stages of awareness) and "Breakthrough Advertising". (Get that book!) * Big shoutout to my friends Justin Brooke and John Belcher over at Adskills.com for developing this very cool graphic representation of where to start your advertising campaigns and why it matters. 2019-04-1114 min

Media And Marketing w/Jon RognerudWhere Content Creation Ideas Begin (Tips To Get Started) - #059The phrases "analysis paralysis" or "writer's block", are very familiar to so many that deal in content creation. This applies to both online and offline content creation. But, here's the truth: Content development and finding seed ideas to get started, begin with YOU (and your team, if you are a larger enterprise). That means accessing the analytical as well as the creative mind. Analytical - in the sense that you must have a goal established, a purpose, and a destination (call to action) that you can track and measure. Cr...2019-04-1117 min

Media And Marketing w/Jon RognerudSearch Expert Chris Boggs: Growth Lessons From The Search Marketing Business - #058Mr. Chris Boggs is a well-known search marketing expert and business advisor in the search marketing community. Chris and I have met at many search (marketing) conferences over the years, and he always delivers top-notch insights, action-driven steps and shares deep knowledge to his audiences. This comes from his personal nature and style of communication, and from almost two decades in the search business. He stays current on the business of search and social, still learns every day - and loves to share his wisdom as a speaker, consultant and business owner. ...2019-04-0947 min

Media And Marketing w/Jon RognerudJeremy Born, CEO Of CoinGenius.ai - Thinking About Cryptocurrency Trading? (You Gotta Hear This!) - #057Today, I'm excited to share the interview I did with Jeremy Born, CEO at CoinGenius.ai - an AI-powered cryptocurrency intelligence engine. Another great training broadcast from experts in the field of business, sales, marketing, entrepreneurship and media. Essential learning: a) Cryptocurrency and the impact it has on investors, business owners, consumers, and what to look out for when doing your research. b) Benefits and drawbacks, risks. c) Trading opportunities and what it may mean for you. d) Tools, apps and the CoinGenius.ai platform. P...2019-04-0923 min

Media And Marketing w/Jon RognerudAlex Nerney: How To Build A $100k/Month Blogging Business - #056Alex Nerney is a successful entrepreneur, blogger and coach from www.createandgo.com He and his partner, Lauren McManus - overcame debt, crippling anxiety and their soul-sucking corporate jobs -- to make over $100,000 per month blogging and travel the world to amazing places like Portugal, Peru, Bali, and others. Their mission right now is to help 1,000 students make $100/m blogging, 100 students make $1,000/m blogging, and 10 students make $10,000 per month blogging. Listen to the story, and more importantly ... how you can use their model to create opportunities and leverage expert blogging for yourself so...2019-04-0833 min

Media And Marketing w/Jon RognerudThis Is The World's Best Traffic Source (Not What You Think) - #055Are you struggling to find the best (highest quality) traffic for your business? You're not alone. Traffic is essential to any business, it's indeed the lifeblood of that business. So today... I'll dissect the model that we use at the agency, and how you can get the best traffic source that works. This is one of the most important lessons you'll face when dealing with digital marketing online today. The first question we most often get is: "I need more traffic - and what's the best (cheapest) place to get it...2019-04-0711 min

Media And Marketing w/Jon Rognerud6 Reasons You Must Use GTM For Your Website (Zero Headaches, Better Productivity) - #054Google Tag Manager: Are you using it for your website? Why Not? If you are like most business owners, you are using tracking scripts and code snippets on your site that feed other 3rd party tools. For example, Google Analytics, Hotjar, Taboola, Outbrain, Facebook Pixel, Adwords, etc. Keeping track of all these scripts and managing them + involvement of your web/tech team, developers, etc - is a nightmare. Plus, it can take a long time to make changes & deploy (through the traditional development, stage/test and live deployment cycles - not...2019-04-0616 min

Media And Marketing w/Jon RognerudFacebook Ads and Reminder Marketing: New Ways To Use Personalized Videos To Beat Out Traditional Sales Funnels - #053Still using the clicks->landingpage->ty model? In other words, you are: Getting traffic from ads, social or SEO, then pushing the visitor (person) to enter their name & email on a squeeze page or landing page, and then sending something useful via email, confirming receipt via the "ty" (thank you) page. (With a possible upsell too, perhaps) Yes, this still works great and makes a lot of money for those who implement it the right way. But... ...not here today to talk about that model. W...2019-04-0515 min

Media And Marketing w/Jon RognerudHow To End Your Digital Marketing Worries - #052You have a great business. You have a great team. You've been doing this for a good while, and loving it. Your customers, clients or patients love you too. There's just one problem... You're stagnant. You're not clear on your next steps. You know digital marketing is what you need more of. So... How do you move your business to the next level with consistency and predictability? And, with a plan you can understand and see the end results of? Hiring more staff creates too much overhead, overwhelm and...2019-04-0422 min

Media And Marketing w/Jon RognerudBusiness Owners Who "Know It All" Are Not Invited To Listen To This Episode - #051This episode is not for the presumptuous or overconfident business owner or entrepreneur that knows it all. You'll learn why in these minutes we spend together together today. I hope you'll listen carefully. So Jon... why such a "strange" headline? Because... I've spent a lot of time in this field (digital marketing and dealing with clients) and wanted to make sure I got today's message across to you. This is a personal broadcast to you, a man or woman who has a real interest in growing your business with...2019-04-0320 min

Media And Marketing w/Jon RognerudUnderstand THIS Before Creating Your Next Ad, Blog Or Email - #050Today I'm discussing the importance of Paid, Owned & Earned Media and how it Impacts Your Online Business (and yes - "POEM" Matters!) I spoke about this topic at a SEMPO.org conference a while back. It was such an awesome event that they put on in San Diego. I was honored they invited me as speaker. But, First... Let's define what POEM stands for in the digital marketing and content realm: PAID MEDIA: "Paid media refers to publicity gained through advertising" OWNED MEDIA: "Owned media is defined as communication ch...2019-04-0320 min

Media And Marketing w/Jon RognerudIs Your Social Media Sales Failing? (26 New Ways To Change That) - #049Social media is awesome, and it's a lot of fun...! They say: "Jon...no, not really. Not for us. It's not working, we're not making any more sales!" Not uncommon to hear this, by the way. And, it's probably not your fault. The thing is - on these broadcasts, I talk a lot about systems and processes and that you must have a clear "why" to the reason you are do the "next thing" and what your objectives are, both short term and long term. But, if you don't have a...2019-04-0219 min

Media And Marketing w/Jon RognerudHow To Model Gary Vee And 10X The Content (See 10xthecontent.com) - #048Do you consider yourself a media publishing house? Well, it's time you do! Here's why... Listen as I talk about the 4 reasons content (and marketing) matters and how you can 10x that content with very little up front work. Enter Gary Vee... (Vaynerchuk) The seed ideas for 10xthecontent.com are pulled from Gary and his team's strategies. You don't have to make it as complex as that however. I have made it simple to start, since most folks get overwhelmed easily when it comes to content, content...2019-04-0121 min

Media And Marketing w/Jon RognerudFollow This Simple Plan To Build Instant Authority - #047This is one very important broadcast, and I hope you take notes too. It's simple. It's powerful. It's easy. The end result? Instant Authority. It's what you want, your brand wants, and ultimately - what your customers and prospects want. Find out how you can get started, and what you must avoid to fall into the "doom of procrastination". And, as always - "TAKE ACTION" and "STOP WHAT'S NOT WORKING". Interested in getting personally coached by Jon to develop traffic, leads and sales? ➡️ Click here: https...2019-03-3016 min

Media And Marketing w/Jon RognerudIf Every Online Business Knew About THIS, Sales Would Be Easy - #046Do you feel you're wasting lots of time trying to drive more sales into your organization? It's not uncommon, but the good news is that there are new ways to improve the sales process after the 'clickers' come to your website. There's a cool way to improve your sales process and take it to the next level...: "Live & Automated Chat Systems" You might be thinking: "Yes, that obvious, we already do that, what else do you have for me...?" Or, maybe you're in an executive role, and have not...2019-03-2920 min

Media And Marketing w/Jon RognerudUse This ONE Marketing Strategy To Sell "Snow To Eskimos" - #045How Can ONE Marketing Strategy Sell "Snow To Eskimos"? How about selling "Water to a drowning mind", etc? (Hint: The Word Starts With "E") Only 3 percent of your ideal customers are actively searching for your product, or are in an active buying mode, according to the author of the Ultimate Sales Machine, Chet Holmes. For both large and small business, this means that you need to constantly come up with new and creative ways to sell your company’s offerings and try to weed out the other 97%. Naturally, this can get quite expensive, beca...2019-03-2813 min

Media And Marketing w/Jon RognerudBeginner Facebook Ads Mistakes - Avoid These At All Costs - #044What are the top mistakes new Facebook Advertisers make? Yes, I'm talking about your Facebook Ads. Next question: how much money are you leaving on the table by setting up your ads incorrectly, and worse yet, not knowing what to tune and optimize when...? In this broadcast, I talk about the most common ones we see and get questions about at the agency. The full details can be found here: https://chaosmap.com/blog/are-you-making-these-mistakes-in-your-facebook-advertising/ If you need a full fb ads audit, click here: www.fbadsreview.com 2019-03-2825 min

Media And Marketing w/Jon RognerudFacebook Ads: This Psychological Formula Causes Engagement + Disruption - #043Have you ever wondered what the best way to engage your audience from an ad is? The answer is simple: Use the PAS approach to your Facebook ads. (problem, agitate, solve). In this presentation, I talk about a really good way to create resonance and relata-bility with your audience using the PAS framework. And, as you'll learn - it's something you should use for ALL your advertising and when you want your audience to take action or the next step. Blog post and download is here: https://jonrognerud.com/facebook-ad-template-method/ It u...2019-03-2616 min

Media And Marketing w/Jon RognerudAre You Wasting Your Facebook Ad Spend? (See fbadsreview.com) - #042http://www.fbadsreview.com - Don't Waste Your Facebook Ad Spend Any Longer... (Get Ad Performance Back - So You Can Sleep Better At Night) #chaosmap In this episode, I talk about the 4 benefits of joining fbadsreview.com and what you can expect from your Facebook advertising review. The big question is this: are the FB ads working for you or not? Our in-depth review (audit) will help you take the business to the next level, once implemented. Warning: if you like the results, you might become a client! (and we...2019-03-2516 min

Media And Marketing w/Jon RognerudNew Content Optimization Tips That Engage Your Visitors - #041What are the best ways to apply content optimization strategies to engage users? In this video training, I share what works in terms of engaging users. And - in specific - based on your keyword, research, analysis and market discovery from previous broadcasts. (Take a look at the previous broadcasts!) I also share what NOT to do when building out your content optimization strategies. Listen for that! If you liked this episode, please give it a thumbs up 👍 , subscribe, share it with your friends. CONNECT WITH JON ROGNERUD: 2019-03-2323 min

Media And Marketing w/Jon RognerudHow To Find E-Commerce Driven Keywords To Grow Sales - #040How Do You Discover Commercially Driven Keywords To Drive More Sales? Here is the process and steps for finding buyer keywords for your e-store or website. It's a simple map you can use to iterate and collect data points. This collection will allow you to optimize pages and content for buyer-centric keywords that drives the "right" traffic! Interested in getting personally coached by Jon to develop traffic, leads and sales? ➡️ Click here: https://chaosmap.com/talk If you liked this video, please give it a thumbs up 👍 ,subscribe, share it with...2019-03-2317 min

Media And Marketing w/Jon RognerudGrowing Online: 6 NEW Ways To Drive Traffic To Your Website To Sell More - #039The lifeblood of any business, new or existing is... TRAFFIC! Today, I'm going to share 6 exciting ways to get that traffic to your website, and so you can get more leads and ultimately... sales. This is part of a speaking engagement I was asked to participate in for about 200 Amazon Sellers in Las Vegas. I made some new updates, and presenting it here for you on the "Media & Marketing" podcast. --- Interested in getting personally coached by Jon to develop new traffic, leads and sales? ➡️ Click here: https...2019-03-2124 min

Media And Marketing w/Jon RognerudWhat Are The Best Chrome Extensions To Double Your Productivity? - #038QUESTION: Can Google Chrome Plugins help boost your productivity? ANSWER: Yes, you are missing out! However, what are the best ones to get started with? Which ones do we use at the advertising agency to get a competitive edge and help our clients? There is a vast marketplace via the Google Chrome Store that can help boost your productivity and results. Google Chrome Store: https://chrome.google.com/webstore/category/extensions However, there are many plugins that can slow down your browser and also annoy you, so m...2019-03-2000 min