Shows
Marketing Genius UnpackedHow Product Marketing and Content Marketing Build Clearer Stories with Lee DensmerIn high-growth AI companies, clarity is currency. Your buyers move fast, your product evolves constantly, and your message needs to land across channels, teams, and formats. But clarity doesn’t happen by accident — it happens when Product Marketing and Content Marketing operate as one storytelling engine.
In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Lee Densmer, content strategist and author of Content, Simplified. Lee has helped B2B organizations of all sizes turn complex ideas into content systems that are actionable, scalable, and aligned. Her work cent...
2025-12-1726 minMarketing Genius UnpackedHow Product Marketers Can Use Podcasts as a GTM Advantage with Rob SavitskyMost product marketers rely on the usual mix of decks, blogs, videos, and case studies to explain what their product does and why it matters. But in a world where attention keeps shrinking and complexity keeps growing—especially in AI—one channel is becoming a quiet superpower inside the GTM stack: podcasting.
In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, talks with Rob Savitsky, product marketer at Ledger Investing and creator of multiple industry-recognized podcasts focused on innovation, insurance, and digital transformation. Rob has built a reputation for turning dens...
2025-12-1027 minMarketing Genius UnpackedHow to Build a Brand That’s Truly Different and Relevant with Luke StevensIn an AI market moving faster than anyone predicted, positioning is no longer a once-a-year exercise — it’s a living, strategic discipline. And the companies that win are the ones who learn how to stand out without losing connection to what customers actually care about.
In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Luke Steven, marketing strategist and author of Superpositioning: How to Create a Brand That’s Both Different and Relevant. Luke’s work focuses on helping companies escape category sameness, craft memorable narratives, and build po...
2025-11-1847 minMarketing Genius UnpackedBridging Product and Marketing to Build Better AI Products with Yariv AdanIn the fast-moving world of AI, the line between Product Management and Product Marketing has never been blurrier — or more essential. The most successful AI companies are the ones where product and marketing don’t just collaborate; they co-create.
In this episode of Marketing Genius Unpacked, host Josh Porter — founder of Bit of Genius Consulting — sits down with Yariv Adan, Founding General Partner of Ellipsis, to explore how product and marketing teams can work together to turn technical innovation into market-winning clarity.
Before founding Ellipsis, Yariv spent more than 15 years at Google, where he led product...
2025-11-0436 minMarketing Genius UnpackedBridging Product Marketing and Sales Engineering with Todd LewisIn the world of AI and enterprise software, one of the most underrated — yet absolutely essential — partnerships is between Product Marketing and Sales Engineering. When these two functions operate in sync, magic happens: messaging gets sharper, demos become more persuasive, and customers see real value faster.
In this episode of Marketing Genius Unpacked, host Josh Porter, founder of Bit of Genius Consulting, sits down with Todd Lewis, a Sales Engineer with experience at Kore AI, LivePerson, and HackerRank, and a graduate of the United States Naval Academy. Todd has built his career helping customers connect the technical dept...
2025-10-2219 minMarketing Genius UnpackedTelling Your Product Story: Five Things AI Cannot Do…Yet with Mark FerroneAI is everywhere in marketing. From drafting emails to researching trends, from building slides to shaping first drafts of talk descriptions—tools like Gemini, ChatGPT, and others are changing how we work. For speakers, product marketers, and event leaders, AI offers speed and efficiency like never before. But here’s the truth: no matter how good AI gets, there are things it cannot replace.
In this episode of Porter’s Product Marketing Podcast, we’re joined by Mark Ferrone, an Event Marketing Leader and Content Strategist at Google Cloud. Mark has built his career helping enterpris...
2025-10-1027 minMarketing Genius UnpackedBuilding Go-to-Market Strategies That Deliver Results with Jonathan PipekEvery product marketer knows the thrill—and pressure—of a product launch. But a launch is just one piece of the puzzle. The real challenge? Designing a go-to-market strategy that not only creates buzz on day one, but also drives long-term adoption, customer love, and revenue impact.
In this episode of Porter’s Product Marketing Podcast, I’m joined by Jonathan Pipek, founder of Blue Manta Consulting. Jonathan has over a decade of experience helping B2B SaaS companies sharpen their product marketing strategy, positioning, and go-to-market execution. From early-stage startups to global enterprises, he specializes in bridging...
2025-09-1630 minMarketing Genius UnpackedFrom Research to Resonance: Messaging Insights with Chris SilvestriEvery product marketer knows that great messaging is the backbone of a successful go-to-market. But here’s the truth: most messaging is built on guesswork, assumptions, or recycled competitor language. The result? Copy that looks fine on paper but falls flat with customers.
In this episode of Porter’s Product Marketing Podcast, we tackle the critical question: How do you ground your messaging in research that actually resonates?
To answer it, I’m joined by Chris Silvestri, founder of Conversion Alchemy, where he helps SaaS and eCommerce companies turn more visitors into customers through strategic copywr...
2025-09-0230 minMarketing Genius UnpackedHow Product Marketers Can Leverage AI with Yi Lin PeiA behind-the-scenes example of AI in action during a product launch The mindset and skills product marketers need to thrive in an AI-enhanced environment Yi Lin doesn’t just theorize—she shares frameworks, lessons, and specific tools she’s used in the field.
You’ll leave this episode with a more grounded perspective on what’s possible, what’s practical, and what’s still hype.
🚀 Why this episode is worth your time: We’ve all heard the headlines: “AI will replace marketers,” “Prompt engineering is the new Excel,” “You need 12 tools to stay competitive.” But what...
2025-07-2928 minMarketing Genius UnpackedRelationship-Driven Product Marketing: Building Influence and Trust with Tamara GrominskyProduct marketing is more than frameworks, messaging, and launches—it’s about people. At its core, success in PMM comes from relationships: the trust you build with product teams, the credibility you earn with sales, and the network you nurture across the industry. When your relationships are strong, your influence grows—and so does your impact.
In this episode of Porter’s Product Marketing Podcast, we’re joined by Tamara Grominsky, the Founder of PMM Camp and a product marketing leader with a rich background that includes leadership roles at Kajabi and Unbounce. With a master’s degree from...
2025-05-2135 minMarketing Genius UnpackedBuilding Story-Driven Product Marketing Strategy with Elliott RaynerIn today’s product marketing landscape, storytelling is often treated like the garnish—something you layer on once the strategy is set and the assets are ready. But what if it’s actually the main course?
In this episode of Porter’s Product Marketing Podcast, we’re joined by Elliott Rayner, CMO at OWOW and a global product marketing leader with past experience at ARION, Babbel, and ASICS. With an MBA from the University of Madrid and a bachelor’s from Copenhagen Business School, Elliott has helped shape stories that connect across industries, cultures, and audiences.
2025-05-1424 minMarketing Genius UnpackedBridging Product and Customer Marketing for Deeper Impact with Andrew ColebrookThe best product marketing doesn’t stop at launch—it lives in the hands of your happiest (and sometimes loudest) customers. That’s why the relationship between product marketing and customer marketing is so critical—but also so often underdeveloped.
In this episode of Porter’s Product Marketing Podcast, we’re joined by Andrew, the Customer Marketing Lead at Google. With a background that includes roles at Oracle and Trifacta, plus an MBA from Boston University and a bachelor’s from Assumption University, Andrew brings a rare blend of strategic product thinking and hands-on customer advocacy. He’s sat at the int...
2025-05-0738 minMarketing Genius UnpackedMarketing Software to the Education Sector: Strategy, Timing, and Trust with Tia LendoThe education market offers massive potential for software companies—but it comes with its own rhythms, pressures, and expectations. Marketing to educators, administrators, and institutions isn’t the same as marketing to enterprises or consumers. It demands a different mindset—and a whole lot more patience, trust, and purpose-driven messaging.
In this episode of Porter’s Product Marketing Podcast, we’re joined by Tia Lendo, a Product Marketing Consultant who has worked at Google and McKinsey, and who brings a unique perspective on navigating the complex world of education marketing. With an MBA from Stanford and a bache...
2025-04-3028 minMarketing Genius UnpackedMastering B2B SaaS Storytelling to Drive Impact with Jodi InnerfieldIn a B2B SaaS world full of jargon and features, the most effective product marketers know how to do something far more powerful: tell a story that sticks.
In this episode of Porter’s Product Marketing Podcast, we’re joined by Jodi Innerfield—Product Marketing Consultant and former leader at Salesforce—who specializes in turning dry messaging into narratives that connect, convert, and inspire. With a career rooted in enterprise tech and an eye for nuance, Jodi breaks down how storytelling can elevate your positioning, sharpen your GTM strategy, and build emotional credibility with buyers.
Whethe...
2025-04-2331 minMarketing Genius UnpackedPorter’s Product Marketing Podcast Ep. 12 - Dale Markowitz (Developer Relations)Title: Porter’s Product Marketing Podcast Guest: Dale Markowitz Theme: AI for Developer Engagement
2025-04-2325 minMarketing Genius UnpackedPorter’s Product Marketing Podcast Ep. 11 - Garrett Jestice (Product Marketing Consulting)Title: From Porter’s Product Marketing Podcast Ep. 11 - Garrett Jestice (Product Marketing Consulting) Theme: This episode dives deep into the world of product marketing consulting, exploring the motivations behind the switch, the challenges and adjustments involved, and the invaluable lessons learned from working with a diverse range of companies.
2025-04-0923 minMarketing Genius UnpackedPorter’s Product Marketing Podcast Ep. 10 - Galina Fendikevich (AI Tools)Episode Title: Porter’s Product Marketing Podcast Ep. 10 - Galina Fendikevich Guest: Galina Fendikevich Episode Theme: Using AI tools in Product Marketing Key Discussion Points: Tool Selection and Integration, Enhancing Customer Insights, Optimizing Campaign Performance, Overcoming Adoption Barriers.
2025-04-0137 minMarketing Genius UnpackedPorter’s Product Marketing Podcast Ep. 9 - Katie Miller (Developer Marketing)In Episode 9, Katie shares invaluable insights on developer marketing, highlighting how it differs from traditional B2B or B2C approaches. Developers are highly skeptical and prefer peer validation and technical accuracy. Effective messaging needs to be solution-oriented and authentic, often relying on DevRel collaboration.
2025-03-2530 minMarketing Genius UnpackedPorter’s Product Marketing Podcast Ep. 8 - Ginny Lalonde (Growth Marketing)Episode Title: Porter’s Product Marketing Podcast Ep. 8 - Ginny Lalonde Guest: Ginny Lalonde, Sr. Manager, Digital Marketing Episode Theme: The dynamic intersection of demand generation and product marketing from a growth marketer’s perspective. Specifically, the partnership between Demand Generation and Product Marketing.
2025-03-1815 minMarketing Genius UnpackedPorter's Product Marketing Podcast Ep.7 - Paul Ngan (Story Telling)Episode Title: Porter's Product Marketing Podcast: Mastering Storytelling with Paul Ngan Guest: Paul Ngan Episode Theme: The Art of Storytelling in Product Marketing
2025-03-1334 minMarketing Genius UnpackedPorter’s Product Marketing Podcast Ep. 6 -Tom Nikl (Campaings)The Porter's Product Marketing Podcast featuring Tom Nikl offers insights into effective product marketing campaigns. Nikl advises starting by defining the campaign's purpose ("why"), determining the approach ("how" regarding audience and messaging), and setting up methods to track results.
2025-02-1842 minMarketing Genius UnpackedPorter’s Product Marketing Podcast Ep. 5 -Wes Lander (Google)This episode of Porter’s Product Marketing Podcast features Weston Lander, who has experience at Google, Microsoft, and Bain, discussing how to effectively collaborate with product teams.
2025-02-1137 minMarketing Genius UnpackedPorter’s Product Marketing Podcast Ep. 4 - Abhishek Ratnaa (Protopia AI)Title: Porter's Product Marketing Podcast Ep. 4 - Abhishek Ratnaa (Protopia AI) Description: In this episode of Porter's Product Marketing Podcast, host Josh interviews Abhishek Ratna, a seasoned product marketer with experience at Google, Meta, and Databricks. Abhishek, recognized as a top 100 global marketer by the Product Marketing Alliance, shares his expertise on how to leverage AI to supercharge product marketing strategies.
2025-02-0324 min
Marketing Genius UnpackedPorter's Product Marketing Podcast Ep. 3 - Olivia Burgess (Google)GUEST: Olivia Burgess ABOUT: - Olivia has over 10 years of experience in Product Marketing at Google and Microsoft. - She spent four years working on Cloud AI and Workspace marketing teams at Google and seven years leading marketing for IoT solutions and the Partner Channel at Microsoft.
2024-12-1833 minMarketing Genius UnpackedPorter's Product Marketing Podcast Ep.2 - Shagun Lal (Google)Guest Name: Shagun Lal Guest Bio: Shagun Lal is a product marketing leader at Google, currently supporting generative AI offerings like enterprise search and agent builder that are part of Google Cloud’s Vertex AI platform. [1] Her background includes marketing roles at Microsoft and Hewlett Packard, where she cultivated expertise in B2B marketing across diverse technologies, from hardware to cloud solutions.
2024-12-1833 minMarketing Genius UnpackedPorter's Product Matketing Podcast Ep. 1 - Kari Szul (Google)Learn about product marketing!
2024-11-1828 min