Shows
Porter’s Product Marketing PodcastHow Product Marketers Can Leverage AI with Yi Lin PeiA behind-the-scenes example of AI in action during a product launch The mindset and skills product marketers need to thrive in an AI-enhanced environment Yi Lin doesn’t just theorize—she shares frameworks, lessons, and specific tools she’s used in the field.
You’ll leave this episode with a more grounded perspective on what’s possible, what’s practical, and what’s still hype.
🚀 Why this episode is worth your time: We’ve all heard the headlines: “AI will replace marketers,” “Prompt engineering is the new Excel,” “You need 12 tools to stay competitive.” But what...2025-07-2928 minPorter’s Product Marketing PodcastRelationship-Driven Product Marketing: Building Influence and Trust with Tamara GrominskyProduct marketing is more than frameworks, messaging, and launches—it’s about people. At its core, success in PMM comes from relationships: the trust you build with product teams, the credibility you earn with sales, and the network you nurture across the industry. When your relationships are strong, your influence grows—and so does your impact.
In this episode of Porter’s Product Marketing Podcast, we’re joined by Tamara Grominsky, the Founder of PMM Camp and a product marketing leader with a rich background that includes leadership roles at Kajabi and Unbounce. With a master’s degree from...2025-05-2135 minPorter’s Product Marketing PodcastBuilding Story-Driven Product Marketing Strategy with Elliott RaynerIn today’s product marketing landscape, storytelling is often treated like the garnish—something you layer on once the strategy is set and the assets are ready. But what if it’s actually the main course?
In this episode of Porter’s Product Marketing Podcast, we’re joined by Elliott Rayner, CMO at OWOW and a global product marketing leader with past experience at ARION, Babbel, and ASICS. With an MBA from the University of Madrid and a bachelor’s from Copenhagen Business School, Elliott has helped shape stories that connect across industries, cultures, and audiences.2025-05-1424 minPorter’s Product Marketing PodcastBridging Product and Customer Marketing for Deeper Impact with Andrew ColebrookThe best product marketing doesn’t stop at launch—it lives in the hands of your happiest (and sometimes loudest) customers. That’s why the relationship between product marketing and customer marketing is so critical—but also so often underdeveloped.
In this episode of Porter’s Product Marketing Podcast, we’re joined by Andrew, the Customer Marketing Lead at Google. With a background that includes roles at Oracle and Trifacta, plus an MBA from Boston University and a bachelor’s from Assumption University, Andrew brings a rare blend of strategic product thinking and hands-on customer advocacy. He’s sat at the int...2025-05-0738 minPorter’s Product Marketing PodcastMarketing Software to the Education Sector: Strategy, Timing, and Trust with Tia LendoThe education market offers massive potential for software companies—but it comes with its own rhythms, pressures, and expectations. Marketing to educators, administrators, and institutions isn’t the same as marketing to enterprises or consumers. It demands a different mindset—and a whole lot more patience, trust, and purpose-driven messaging.
In this episode of Porter’s Product Marketing Podcast, we’re joined by Tia Lendo, a Product Marketing Consultant who has worked at Google and McKinsey, and who brings a unique perspective on navigating the complex world of education marketing. With an MBA from Stanford and a bache...2025-04-3028 minPorter’s Product Marketing PodcastMastering B2B SaaS Storytelling to Drive Impact with Jodi InnerfieldIn a B2B SaaS world full of jargon and features, the most effective product marketers know how to do something far more powerful: tell a story that sticks.
In this episode of Porter’s Product Marketing Podcast, we’re joined by Jodi Innerfield—Product Marketing Consultant and former leader at Salesforce—who specializes in turning dry messaging into narratives that connect, convert, and inspire. With a career rooted in enterprise tech and an eye for nuance, Jodi breaks down how storytelling can elevate your positioning, sharpen your GTM strategy, and build emotional credibility with buyers.
Whethe...2025-04-2331 minPorter’s Product Marketing PodcastPorter’s Product Marketing Podcast Ep. 12 - Dale Markowitz (Developer Relations)Title: Porter’s Product Marketing Podcast Guest: Dale Markowitz Theme: AI for Developer Engagement
2025-04-2325 minPorter’s Product Marketing PodcastPorter’s Product Marketing Podcast Ep. 11 - Garrett Jestice (Product Marketing Consulting)Title: From Porter’s Product Marketing Podcast Ep. 11 - Garrett Jestice (Product Marketing Consulting) Theme: This episode dives deep into the world of product marketing consulting, exploring the motivations behind the switch, the challenges and adjustments involved, and the invaluable lessons learned from working with a diverse range of companies.
2025-04-0923 minPorter’s Product Marketing PodcastPorter’s Product Marketing Podcast Ep. 10 - Galina Fendikevich (AI Tools)Episode Title: Porter’s Product Marketing Podcast Ep. 10 - Galina Fendikevich Guest: Galina Fendikevich Episode Theme: Using AI tools in Product Marketing Key Discussion Points: Tool Selection and Integration, Enhancing Customer Insights, Optimizing Campaign Performance, Overcoming Adoption Barriers.
2025-04-0137 minPorter’s Product Marketing PodcastPorter’s Product Marketing Podcast Ep. 9 - Katie Miller (Developer Marketing)In Episode 9, Katie shares invaluable insights on developer marketing, highlighting how it differs from traditional B2B or B2C approaches. Developers are highly skeptical and prefer peer validation and technical accuracy. Effective messaging needs to be solution-oriented and authentic, often relying on DevRel collaboration.
2025-03-2530 minPorter’s Product Marketing PodcastPorter’s Product Marketing Podcast Ep. 8 - Ginny Lalonde (Growth Marketing)Episode Title: Porter’s Product Marketing Podcast Ep. 8 - Ginny Lalonde Guest: Ginny Lalonde, Sr. Manager, Digital Marketing Episode Theme: The dynamic intersection of demand generation and product marketing from a growth marketer’s perspective. Specifically, the partnership between Demand Generation and Product Marketing.
2025-03-1815 minPorter’s Product Marketing PodcastPorter's Product Marketing Podcast Ep.7 - Paul Ngan (Story Telling)Episode Title: Porter's Product Marketing Podcast: Mastering Storytelling with Paul Ngan Guest: Paul Ngan Episode Theme: The Art of Storytelling in Product Marketing
2025-03-1334 minPorter’s Product Marketing PodcastPorter’s Product Marketing Podcast Ep. 6 -Tom Nikl (Campaings)The Porter's Product Marketing Podcast featuring Tom Nikl offers insights into effective product marketing campaigns. Nikl advises starting by defining the campaign's purpose ("why"), determining the approach ("how" regarding audience and messaging), and setting up methods to track results.
2025-02-1842 minPorter’s Product Marketing PodcastPorter’s Product Marketing Podcast Ep. 5 -Wes Lander (Google)This episode of Porter’s Product Marketing Podcast features Weston Lander, who has experience at Google, Microsoft, and Bain, discussing how to effectively collaborate with product teams.
2025-02-1137 minPorter’s Product Marketing PodcastPorter’s Product Marketing Podcast Ep. 4 - Abhishek Ratnaa (Protopia AI)Title: Porter's Product Marketing Podcast Ep. 4 - Abhishek Ratnaa (Protopia AI) Description: In this episode of Porter's Product Marketing Podcast, host Josh interviews Abhishek Ratna, a seasoned product marketer with experience at Google, Meta, and Databricks. Abhishek, recognized as a top 100 global marketer by the Product Marketing Alliance, shares his expertise on how to leverage AI to supercharge product marketing strategies.
2025-02-0324 min
Porter’s Product Marketing PodcastPorter's Product Marketing Podcast Ep. 3 - Olivia Burgess (Google)GUEST: Olivia Burgess ABOUT: - Olivia has over 10 years of experience in Product Marketing at Google and Microsoft. - She spent four years working on Cloud AI and Workspace marketing teams at Google and seven years leading marketing for IoT solutions and the Partner Channel at Microsoft.
2024-12-1833 minPorter’s Product Marketing PodcastPorter's Product Marketing Podcast Ep.2 - Shagun Lal (Google)Guest Name: Shagun Lal Guest Bio: Shagun Lal is a product marketing leader at Google, currently supporting generative AI offerings like enterprise search and agent builder that are part of Google Cloud’s Vertex AI platform. [1] Her background includes marketing roles at Microsoft and Hewlett Packard, where she cultivated expertise in B2B marketing across diverse technologies, from hardware to cloud solutions.
2024-12-1833 minPorter’s Product Marketing PodcastPorter's Product Matketing Podcast Ep. 1 - Kari Szul (Google)Learn about product marketing!
2024-11-1828 min