Shows
Fashion Designers Get Paid: Build Your Fashion Career On Your Own Terms239: Why Hourly Pricing Is A Race to the Bottom (And How to Make More Money) with Jonathan Stark: Part 2This is Part 2 of my interview with Jonathan Stark.If you're pricing hourly, you're potentially leaving a lot of money on the table in your freelance fashion design biz.In this episode, business coach Jonathan Stark talks about value-based pricing. He shares his journey from charging by the hour to adopting a pricing strategy focusing on what clients truly value. From aligning services with client revenue goals, to three-tier value pricing strategies, to becoming meaningfully different, get ready to uncover some key insights that could totally change the way you think about pricing and your...
2024-11-1128 minFashion Designers Get Paid: Build Your Fashion Career On Your Own Terms238: Why Hourly Pricing Is A Race to the Bottom (And How to Make More Money) with Jonathan Stark: Part 1If you're pricing hourly, you're potentially leaving a lot of money on the table in your freelance fashion design biz.In this episode, business coach Jonathan Stark talks about value-based pricing. He shares his journey from charging by the hour to adopting a pricing strategy focusing on what clients truly value. From aligning services with client revenue goals, to three-tier value pricing strategies, to becoming meaningfully different, get ready to uncover some key insights that could totally change the way you think about pricing and your relationships with clients.If you're ready to shift your...
2024-11-0445 min
The Business of AuthorityHeck Yeah HeadlinesThis week on TBOA, Rochelle and I talk about the importance of knowing how to get your clients to shout “Heck, yeah!”Talking PointsWhat your website is forWho your website is forWhat you want to happen in the first second a visitor lands on your pageThe importance of knowing the language of your ideal buyerWhat to do if niching down on an ideal buyer feels too riskyQuotable Quotes“If your site isn’t getting you leads, it’s broken. It might as well be down.”—JS“It’s really hard to decide wha...
2023-10-1241 min
The Business of AuthorityHeck Yeah HeadlinesThis week on TBOA, Rochelle and I talk about the importance of knowing how to get your clients to shout “Heck, yeah!”Talking PointsWhat your website is forWho your website is forWhat you want to happen in the first second a visitor lands on your pageThe importance of knowing the language of your ideal buyerWhat to do if niching down on an ideal buyer feels too riskyQuotable Quotes“If your site isn’t getting you leads, it’s broken. It might as well be down.”—JS“It’s really hard to decide wha...
2020-09-2141 min
Ditching Hourly(Re)positioning Yourself: A Crash CourseThe lovely and talented Alex Hillman of PhillyFreelance.com invited me to speak to their membership last week about repositioning your freelance business in response to COVID-19. Here's the event description:With all the belt-tightening going on, it’s never been more important to quickly and clearly communicate your value proposition to potential clients. Whether you need to pivot from an old positioning statement to a new one, or to firm up your soggy positioning statement in response to a crisis, this interactive session will help you clarify your value prop...
2020-05-1955 min