Shows
Let's Talk MarketingIs Google Too Powerful with Ari PaparoThis episode of 'Let's Talk Marketing' explores Google's transformation from search engine to advertising monopolist. Host Katya Allison interviews Ari Paparo, author of "Yield" and ad tech veteran, about Google's systematic conquest of digital advertising. Paparo reveals how Google leveraged programmatic advertising to control both sides of ad transactions, effectively cornering the market through strategic acquisitions like DoubleClick. The conversation unpacks the antitrust implications, discusses AI's role in further consolidating power, and examines what this dominance means for marketers navigating attribution challenges, platform dependency, and the evolving landscape of connected TV and open web advertising.Listeners will...
2025-09-2935 min
Let's Talk MarketingThe Rebranding Reality Check with Andrew ThomasThis episode of 'Let's Talk Marketing' explores rebranding strategy with real-world insights. Host Katya Allison interviews Andrew Thomas, Head of Marketing at Archer Meat Snacks, about transforming Country Archer Provisions into a distinctive, consumer-focused brand. Thomas shares his journey from General Mills to leading Archer's comprehensive rebrand, revealing how data-driven consumer insights, internal stakeholder alignment, and strategic positioning created a bold new brand identity. Listeners will discover the critical importance of brand distinctiveness, the lengthy timeline of successful rebranding, and practical frameworks for evaluating when a rebrand is necessary versus optimizing existing assets.Listeners will walk away...
2025-09-1254 min
Let's Talk MarketingHuman Connection in Social Media with Robin NathanielThis episode of 'Let's Talk Marketing' explores the human connection in social media marketing. Host Katya Allison interviews Robin Nathaniel, TEDx speaker, acclaimed author, and Telly Award Gold Winner, about creating authentic connections through social platforms rather than just chasing algorithms and trends. Robin shares his unique journey from musician and event organizer to social media strategist, offering insights on algorithm-proof content, audience-first thinking, and the importance of serving your community with intention. Listeners will discover practical strategies for moving beyond superficial metrics to build genuine relationships that drive real business results, plus learn about emerging platforms and the...
2025-09-0554 min
Let's Talk MarketingSEO for Content Creators with Jordan BecerraThis episode of 'Let's Talk Marketing' explores SEO strategies specifically designed for content creators. Host Katya Allison interviews Jordan Becerra, founder of InfluencerSEO, about optimizing websites for search engines while navigating the evolving landscape of AI search. Jordan shares his journey from launching a failed political social network to building a successful SEO agency that has worked with major brands like Dear Media and The Skinny Confidential. The conversation covers essential SEO best practices, common pitfalls content creators face, and how to balance traditional SEO with emerging AI search trends. Listeners will discover why SEO requires a long-term mindset...
2025-08-2855 min
Let's Talk MarketingMaximizing Website Conversions with Testing with Josh PayneMaximizing Website Conversions with Testing with Josh PayneThis episode of 'Let's Talk Marketing' explores website conversion optimization through AI-powered experimentation. Host Katya Allison interviews Josh Payne, co-founder of Coframe and former co-founder of the $2B+ unicorn Autograph with Tom Brady, about revolutionizing how businesses approach website testing. Josh shares insights on building effective experimentation programs, leveraging AI to accelerate testing velocity, and avoiding common conversion optimization pitfalls. Listeners will discover practical strategies for increasing website performance, understanding the role of AI in modern marketing, and developing a data-driven mindset that prioritizes testing over assumptions. The conversation...
2025-08-1756 min
Let's Talk MarketingPodcasting for Business Growth with Josh TrocheThis episode of 'Let's Talk Marketing' explores the strategic business value of podcasting. Host Katya Allison interviews Josh Troche, founder of Pedal Stomper Productions, about leveraging podcasts for thought leadership, brand building, and content creation. From his journey building 19,000 YouTube subscribers while working in semi-truck sales to founding a podcast production company, Josh shares practical insights on podcast preparation, guest management, content repurposing, and measuring success beyond download numbers. Listeners will discover why podcasting is like painting a room—it's all about the prep work—and how authentic conversations can become a content goldmine for businesses ready to invest in l...
2025-08-0849 min
Let's Talk MarketingMarketing Math with Brook ShepardThis episode of Let's Talk Marketing explores the art and science of data-driven marketing. Host Katya Allison interviews Brook Shepard, founder of Mason Interactive, about the role data plays in modern marketing strategy and execution. Brook shares how he's stayed hands-on as a CEO, the challenges of balancing intuition with analytics, and why an overemphasis on efficiency can backfire. The conversation dives deep into the importance of understanding ROI in context, defining clear customer acquisition goals, and the “halo effect” of brand awareness. Brook also reflects on personal growth, mentorship, and the lessons he’d share with his younger self—o...
2025-07-1853 min
Let's Talk MarketingMarketing in Chaos with Gwen HammesThis episode of "Let's Talk Marketing" explores navigating uncertainty in the marketing world. Host Katya Allison interviews Gwen Hammes, co-CEO of Cro Metrics, about how businesses can thrive amid volatility. Gwen shares her journey from global creative agencies to leading a growth marketing firm that helps brands like Google and Bombas drive measurable impact. With deep insights into consumer behavior, the psychology of change, and balancing brand equity with performance, Gwen offers strategic, actionable advice for marketers and leaders alike. Whether it’s addressing change management, the evolving role of AI, or building resilient agency partnerships, Gwen’s perspective is r...
2025-06-2749 min
Let's Talk MarketingMarketing Is Like Building a House (The Unsexy Truth)This episode of Let's Talk Marketing explores how marketing truly operates beneath the surface by comparing it to building a house. Host Katya Allison walks solo through her original ArchMark Framework—a mindset and structural tool she uses to assess and stabilize any marketing function, whether you're inheriting a mess, scaling up, or just trying to get your head above water. Forget the shiny paint and Pinterest boards—Katya breaks down the gritty, foundational work of building a sustainable marketing strategy that actually delivers. From aligning value props to pressure-testing your execution, she lays out a grounded, no-BS approach that...
2025-06-2008 min
Let's Talk MarketingThe Real Reason Your Marketing Plateaued (Hint: It’s Not the Funnel) with Jeff WenbergThis episode of "Let's Talk Marketing" explores the nuances of scaling, messaging clarity, and sustainable marketing strategy. Host Katya Allison interviews Jeff Wenberg, a seasoned marketing leader with 15+ years of experience scaling companies like Leadpages, Zipify Apps, and Salesmsg. Jeff unpacks the invisible forces that quietly derail conversions, how to avoid "Death Valley" in your funnel, and why messaging—not more tactics—is often the real fix. From enrollment stories to bridging the gap between marketing and sales, Jeff provides strategic wisdom and actionable examples to help digital businesses scale without burning out.Listeners will walk away with...
2025-06-1243 min
Let's Talk MarketingCreating a Distinct Brand with Ryan ChuteThis episode of "Let's Talk Marketing" explores what it truly means to be a disruptive brand. Host Katya Allison interviews Ryan Chute, founder of an eight-figure agency and Wizard of Ads partner, about breaking away from traditional marketing norms. Ryan shares his unconventional path from high school dropout to leading sales strategist, emphasizing that true differentiation comes from clarity, values, and emotional storytelling—not flashy gimmicks. Listeners will learn how to use constraints to fuel creativity, why building culture feeds buying behavior, and how Commander’s Intent from military strategy can transform your brand’s identity and team alignment. If you...
2025-06-0643 min
Let's Talk MarketingMastering Efficiency with AI featuring Jason KramerThis episode of Let's Talk Marketing explores the power of AI for business efficiency. Host Katya Allison interviews Jason Kramer, founder of Cultivize, about how marketing teams can strategically adopt AI to streamline workflows, improve CRM data hygiene, and elevate LinkedIn engagement. Jason shares practical examples of tools like ChatGPT and Evie AI, explains how marketers can use AI for tasks like lead nurturing and campaign building, and offers advice on overcoming adoption hesitations. Whether you're just beginning with AI or looking to sharpen your strategy, this episode delivers real-world guidance for leveraging tech without losing the human touch.
2025-05-3044 min
Let's Talk MarketingStand out with Uncopyable Branding featuring Steve MillerThis episode of "Let's Talk Marketing" explores the power of personal branding and the importance of standing out in a crowded marketplace. Host Katya Allison interviews Steve Miller, a dynamic thought leader in personal branding and B2B marketing. Steve, the author of Uncopyable YOU: Create a Personal Brand that Gets People to Know You, Like You, Trust You, and Remember You, shares actionable strategies for building a unique personal brand. Steve dives into how understanding human behavior can help individuals and businesses differentiate themselves from competitors and create lasting impressions. This episode will empower you to discover your...
2025-05-231h 01
Let's Talk MarketingSeason 2 Recap: What's Coming Next!As we close out Season 2 of the "Let's Talk Marketing" podcast, host Katya Allison reflects on the exciting journey we've had so far and offers a sneak peek at what's coming in Season 3. With fresh content, including more solo shows and insightful interviews, Katya shares her enthusiasm for delivering the latest marketing trends, strategies, and tips to help marketers and entrepreneurs succeed. Get ready for more engaging content that will empower your marketing career and business growth.Catch up on all episodes from Season 1 and 2 or join the Let's Talk Marketing community on LinkedIn...
2025-04-2302 min
Let's Talk MarketingMarketing with Intent: Branding, Strategy, & Data with Jennifer SuttonIn this episode of Let's Talk Marketing, host Katya Allison interviews Jennifer Sutton, founder of Bright Marketing and OrangeWIP, about aligning marketing strategy with business goals for sustained growth. Jennifer shares her extensive experience in helping businesses, particularly small businesses, scale through intentional branding and marketing. They dive into key strategies for overcoming common challenges, like dealing with inexperienced vendors, aligning teams, and effectively using data and insights to drive better marketing results. Jennifer emphasizes the importance of balancing creativity with strategy, and the role of marketing in supporting business development.Listeners will walk away with insights...
2025-04-071h 00
Let's Talk MarketingTapping Into Your Creative Power with Emily JaneThis episode of "Let's Talk Marketing" explores how to harness creativity to elevate your brand and marketing strategy. Host Katya Allison interviews Emily-Jane Saroff, a business alignment coach, about how creativity plays a central role in building authentic brands that resonate with their audiences. Emily-Jane shares her journey from network marketing to coaching and how creative problem-solving, emotional intelligence, and brand storytelling are essential for modern marketing success. The conversation delves into how to integrate authenticity into marketing efforts, tap into creative energy, and the importance of aligning with your true self in your business. Emily-Jane also discusses how...
2025-03-3044 min
Let's Talk MarketingDay-to-Day Marketing with AIIn this episode of "Let's Talk Marketing", host Katya Allison explores how marketers can use AI tools to streamline their day-to-day work. She shares her personal experience and favorite AI tools, including Anyword, Jasper, ChatGPT, and Otter AI, to improve productivity, efficiency, and content creation. Katya also discusses the importance of prompt engineering and how using AI effectively can save time and enhance marketing results. The episode provides a deep dive into how AI can be integrated into various marketing functions, from content generation to research and strategy refinement. If you’re curious about how AI can become an es...
2025-03-2121 min
Let's Talk MarketingTips & Tricks to being an AI Prompt EngineerThis episode of "Let's Talk Marketing" dives into the world of AI and how prompt engineering can elevate your marketing efforts. Host Katya Allison explores the key skills needed to be an effective AI prompt engineer, sharing actionable tips to help marketers craft precise, clear, and effective prompts that maximize AI's potential. Katya explains why AI can be such a powerful tool in marketing—whether it’s automating tasks, generating content, or enhancing decision-making. She also touches on the limitations of AI and how understanding its capabilities and limitations is essential for effective use. If you’ve ever wondered how to...
2025-03-0718 min
Let's Talk MarketingGenerating High Quality Leads with Maxwell NeeThis episode of "Let's Talk Marketing" explores the power of quiz marketing and lead generation. Host Katya Allison interviews Maxwell Nee, Chief Revenue Officer of Scoreapp, a leading platform for quiz-based lead generation. Maxwell shares his expertise on how quizzes can help businesses better understand their audience, qualify leads, and drive engagement. He emphasizes the importance of using quizzes to gather valuable data, define lead quality, and enhance customer interaction. The conversation delves into practical applications, from using quizzes for top-of-funnel engagement to employing them in closing sales. Maxwell also discusses the concept of "warm leads" and how they...
2025-02-1346 min
Let's Talk MarketingCreating Impact & Building Brand Loyalty with Katie CabanasThis episode of "Let's Talk Marketing" explores the power of community and its integration with corporate strategy. Host Katya Allison interviews Katie Cabanas, the founder of Cabanas Consulting, about how brands can build stronger connections with their audience by aligning their marketing strategies with a clear, authentic community vision. Katie shares insights from her extensive background in branding, highlighting the importance of understanding target audiences, defining brand identity, and leveraging customer feedback. The conversation also touches on how to balance community-building efforts with traditional marketing goals and why fostering relationships is key to long-term brand success. Whether you're a...
2025-02-0738 min
Let's Talk MarketingMastering Podcast Strategy with Seth DonlinThis episode of "Let's Talk Marketing" explores the nuances of podcast guesting as a powerful marketing strategy. Host Katya Allison interviews Seth Donlin, a marketing and communications coach, about how business professionals can leverage podcasts to elevate their brand. Seth shares his expertise on how to craft compelling pitches, how to stand out as a podcast guest, and the long-term value of appearing on multiple podcasts. He also discusses the importance of building authority and trust with audiences through consistent storytelling. The conversation offers actionable advice for those looking to use podcasts as a way to build connections, enhance...
2025-01-3159 min
Let's Talk MarketingDigital Marketing ROI with Corey MorrisThis episode of "Let's Talk Marketing" explores the importance of strategy in digital marketing and its connection to ROI. Host Katya Allison interviews Corey Morris, President and CEO of Voltage, who brings nearly two decades of experience in driving growth for national and local brands. Corey shares insights into creating marketing strategies that align with business goals, the critical role of customer journey mapping, and the evolving digital marketing landscape. The conversation also touches on balancing creative work with measurable business outcomes, the importance of decision-making, and Corey’s approach to leading an agency. Learn how to build campaigns th...
2025-01-2350 min
Let's Talk MarketingBuilding a Content Flywheel with Edgar LiThis episode of "Let's Talk Marketing" dives deep into the art of content strategy and the power of storytelling in marketing. Host Katya Allison interviews Edgar Li, a serial entrepreneur and the co-founder of Presscart, a platform that simplifies content marketing and media placement. Edgar shares his journey from tech development to branding, offering valuable insights into how brands can craft authentic stories that resonate with their audiences. The conversation highlights the importance of building personal connections with your audience, using storytelling to drive engagement, and leveraging content across various marketing funnels. Edgar also shares his thoughts on the...
2025-01-1751 min
Let's Talk MarketingAI Fueled Email Outreach with Garik TateThis episode of "Let's Talk Marketing" delves into the role of AI in modern marketing and decision-making. Host Katya Allison interviews Garik Tate, an AI futurist, investor, and strategy consultant, about his unique perspective on integrating AI with business strategies. Garik discusses how AI is reshaping customer acquisition, personalization, and outreach, and provides insights into how businesses can use AI tools to enhance their marketing efforts. The conversation also touches on the practical applications of AI in email outreach and personalization, the importance of automation in decision-making, and how to stay ahead of trends in the rapidly evolving AI...
2025-01-0953 min
Let's Talk MarketingDTC Fashion Marketing Strategies with Nikki LindgrenThis episode of Let's Talk Marketing explores the dynamic world of digital marketing for DTC (direct-to-consumer) brands, with a particular focus on fashion and lifestyle industries. Host Katya Allison interviews Nikki Lindgren, founder of Pennock, a marketing agency that specializes in driving growth for emerging brands. Nikki shares her expertise in scaling businesses, optimizing paid media strategies, and leveraging customer data. The conversation covers the role of creators and influencers, TikTok's growing influence, and strategies for crafting compelling ad campaigns. Nikki also discusses the importance of customer surveys, creative testing, and building brand loyalty. This episode is packed with...
2025-01-0346 min
Let's Talk MarketingDemand generation for B2B with Rai CornellThis episode of Let's Talk Marketing explores the power of psychology-driven marketing and its impact on demand generation. Host Katya Allison interviews Rai Cornell, CEO and Strategic Marketing Consultant at Cornell Content Marketing, about her approach to B2B marketing, her transition from mental health to marketing, and how her framework, "The ELITE Method," is revolutionizing how businesses connect with their ideal buyers. Rai discusses the importance of empathy in marketing, how to build long-term demand generation strategies, and why understanding buyer psychology is crucial for success.Listeners will walk away with insights on:Rai's background...
2024-12-1350 min
Let's Talk MarketingBalancing Costs & Acquisition with Landon TaylorThis episode of "Let's Talk Marketing" explores the power of word-of-mouth marketing and customer acquisition. Host Katya Allison interviews Landon Taylor, CEO of Snoball, a Word of Mouth Marketing platform. The discussion dives deep into the importance of balancing marketing strategies with customer acquisition costs (CAC) and how businesses can utilize word-of-mouth strategies for long-term success. Landon shares his experiences with customer acquisition, the importance of tracking key metrics, and why businesses must diversify their marketing efforts. He also provides valuable insights on leveraging user-generated content (UGC) and creating customer loyalty through consistent engagement....
2024-12-0540 min
Let's Talk MarketingCultivating Hybrid Work Culture with Chris DyerThis episode of "Let's Talk Marketing" explores leadership, company culture, and remote work in the modern world. Host Katya Allison interviews Chris Dyer, a recognized expert on company culture and leadership, about his experiences and insights into managing remote and hybrid teams. With a focus on creating high-performing cultures, Chris shares his strategies for fostering creativity, collaboration, and connection within teams working in a remote or hybrid environment. He also discusses his unique "seven pillars" approach to building company culture, how leaders can maintain transparency, positivity, and recognition, and the growing impact of AI on the future of work
2024-11-2248 min
Let's Talk MarketingNavigating GA4 for Measurement with Jeff GreenfieldThis episode of "Let's Talk Marketing" explores the intricacies of Google Analytics 4 (GA4) and its impact on marketing. Host Katya Allison interviews Jeff Greenfield, CEO and co-founder of Provolytics, a measurement company specializing in a privacy-first world. Jeff discusses the pros and cons of GA4, its comparison with Universal Analytics, and how marketers can leverage it for tracking clicks and user behavior. He emphasizes the importance of understanding data aggregation, impressions, and how to use analytics effectively for marketing strategies. The conversation also touches on balancing work and life, providing insightful advice for marketers....
2024-11-1552 min
Let's Talk MarketingLeveraging DMs for Authentic Engagement with Mia & ElissaThis episode of "Let's Talk Marketing" explores the transformative role of chatbots in building relationships and enhancing marketing strategies. Host Katya Allison interviews Mia Pokriefka and Elissa O'Dell, co-founders of Huxly, a Shorty award-winning creative tech studio. They discuss their innovative approach to using chatbots for storytelling and engagement, emphasizing the importance of conversational design in direct messages (DMs). Mia and Elissa highlight key metrics from their chatbot campaigns, such as impressive response rates and click-through rates. The conversation also delves into the future of AI in marketing, the significance of authentic communication, and the need for brands to...
2024-11-0755 min
Let's Talk MarketingEmpowering Women in Business with Heidi SchalkThis episode of "Let's Talk Marketing" explores the importance of mentorship and community in entrepreneurship. Host Katya Allison interviews Heidi Schalk, a business strategy and visibility coach, who shares her journey of empowering women in business to build and scale their enterprises. Heidi discusses the evolving landscape of business and marketing, emphasizing the necessity of staying updated with trends, particularly in social media and AI. She highlights the significance of aligning with mentors who share similar values and the need for community support among women. Heidi also provides actionable insights on building confidence in business and the importance of...
2024-10-3147 min
Let's Talk MarketingImpact of AI on Video Creation with Harrison RobertsThis episode of "Let's Talk Marketing" explores the impact of AI on video production and marketing strategies. Host Katya Allison interviews Harrison Roberts, an entrepreneur and innovator in the visual effects and video production industry. Harrison shares his journey from launching a video production company to creating AI-enhanced video content tailored for the insurance sector. He discusses the benefits of AI in streamlining processes, reducing costs, and maintaining high-quality outputs. Harrison also emphasizes the importance of understanding media placement and client needs for effective marketing. The conversation covers the future of AI in advertising, including the rise of digital...
2024-10-2456 min
Let's Talk MarketingUsing Consumer Insights for Marketing with Brett TownsendThis episode of "Let's Talk Marketing" explores the important role of consumer insights in building effective brands. Host Katya Allison interviews Brett Townsend, Senior Vice President of Strategy at Questor, who shares his extensive experience in branding and innovation strategy. Brett discusses his journey from consumer insights to leading successful campaigns for major brands. He emphasizes the importance of understanding consumer behavior and emotions, the significance of authentic brand stories, and the need for brands to align with their communities’ values. The conversation highlights how data and empathy can drive marketing strategies, as well as the necessity of having a...
2024-10-1749 min
Let's Talk MarketingMaximize Google Ads Impact featuring John HornThis episode of "Let's Talk Marketing" explores the world of Google Ads and digital advertising strategies. Host Katya Allison interviews John Horn, CEO of StubGroup, a premier digital advertising agency. John shares his journey from writing product descriptions to leading a successful marketing agency, emphasizing the importance of understanding customer behavior and having a compelling product. He discusses key elements for running effective Google Ads campaigns, including the significance of tracking metrics and budget allocation. John also highlights common pitfalls that businesses face when starting with Google Ads and provides actionable insights for optimizing ad performance. Whether you're new...
2024-10-1036 min
builders from business.comTalking Marketing w/ Katya Allison | builders podcastEpisode 71: Today's conversation is with Katya Allison, Marketing Consultant & Podcast Host, on Talking Marketing. We dive deep into the challenges of marketing in 2024, from avoiding the trap of emerging trends to understanding attribution and consumer decision-making. Katya shares insights on how TikTok can fit into your strategy, the power of AI in content creation, and why data storytelling is essential when presenting to executives. Watch builders here: https://www.youtube.com/channel/UC1c5-IC2urkFeHIzcp8FfKg Sign up for the free b.newsletter: https://www.business.com/b-newsletter/
2024-09-2433 min
Let's Talk MarketingDitching ‘Bro Tactics’ for Authenticity with Danielle HarrisonThis episode of Let's Talk Marketing explores the evolution of marketing from manipulative tactics to a more empathetic approach. Host Katya Allison interviews Danielle Harrison, a seasoned copywriter and marketing strategist, about the shift from “bro-centric” marketing to empathy-based strategies. Danielle shares her journey from media buying to working with coaches and course creators, emphasizing the need for understanding client needs and avoiding clickbait tactics. The discussion highlights the decline of bro marketing due to its overuse and the rising importance of transparency and authenticity. Danielle also provides insights on staying updated with marketing trends and the role of empa...
2024-09-1838 min
10xMarketer PodcastAI Hacks for Marketers Easy Ways to Boost Your Content Creation | Katya Allison | 10XMarketerIn this episode of the 10xMarketer Podcast, we sit down with Katya Allison, a marketing leader and podcast host, to explore the latest AI hacks for content creation. Katya shares how AI can be your "content buddy," helping marketers streamline their workflow—whether it's writing blog posts, scripting videos, or crafting email newsletters. We dive into practical tips on how to use AI effectively while keeping the human touch intact. If you're curious about how AI can save you time and boost creativity in your marketing efforts, this episode is for you! Don't miss out on Katya's insights and re...
2024-09-1632 min
Let's Talk MarketingMastering Virtual Events featuring Michael TuckerThis episode of "Let's Talk Marketing" explores the world of virtual events and their impact on marketing. Host Katya Allison interviews Michael Tucker, a leading figure in virtual events and sales funnels. Michael shares his remarkable journey from waiting tables to becoming a full-time marketer, highlighting his expertise in creating and optimizing virtual events. In this episode, Michael discusses the effectiveness of virtual events, including the five-day challenge model, the importance of understanding audience pain points, and strategies for successful promotion. He also delves into emerging trends such as voice search optimization and the balance between quality and quantity...
2024-09-1254 min
Let's Talk MarketingUX Driving Content Delivery featuring Vaishali DialaniThis episode of "Let's Talk Marketing" explores the intricate relationship between user experience and content strategy. Host Katya Allison interviews Vaishali Dialani, a Senior Customer Experience Strategist at Konabos and a leading figure in the field, about her expertise in digital experience platforms (DXP) and funnel optimization. Vaishali shares how personalized customer journeys and interactive content like quizzes and polls can enhance user engagement. The conversation also touches on emerging trends such as voice search optimization and the importance of balancing quality with quantity in content creation. Whether you’re aiming to refine your content strategy or stay ahead in...
2024-09-0551 min
Let's Talk MarketingMastering Social Media with Autumn DenaeThis episode of "Let's Talk Marketing" explores the world of social media marketing and personal branding. Host Katya Allison interviews Autumn Denae, a social media and personal brand consultant, about her unique journey from fitness influencer to marketing expert. Autumn shares how her background in selling digital products and coaching has influenced her current role, blending marketing strategies with manifestation and energetics. They discuss the challenges of content editing, the importance of staying updated with social media trends, and the value of the SPICE framework—Specific, Polarizing, Innovative, Consistent, and Empathetic. Autumn also offers insights on adapting to platform ch...
2024-08-2843 min
Let's Talk MarketingMarketing & Sales Alignment with Gabija AdeleThis episode of "Let's Talk Marketing" explores the crucial collaboration between marketing and sales teams. Host Katya Allison interviews Gabija Adele, founder of Capital Boost, a sales agency, about her journey from a marketing intern to a successful business owner. Gabi shares how her marketing background has enhanced her sales skills and the importance of aligning both disciplines. They discuss the dynamic challenges of managing a sales agency, staying updated with industry trends, and the benefits of unifying marketing and sales efforts. Key topics include overcoming common challenges, the role of data-driven insights, and tips for effective collaboration.
2024-08-2341 min
Let's Talk MarketingRepurposing for Social Media Growth with Sean MalarkeyIn this episode of "Let's Talk Marketing," Katya Allison dives into the exciting world of creator marketing versus influencer marketing with guest Sean. They break down what makes creator marketing unique, extending beyond just social media influencers to include a broader range of content creators. Sean shares how creators can deliver more authentic and cost-effective content compared to traditional marketing methods. Plus, he offers insights on using AI to help creators reach global audiences, from automating translations to repurposing content across different platforms. They also explore trends in short-form content and the shift away from captions as platforms focus...
2024-08-1557 min
Let's Talk MarketingMarketing for Small Businesses with Jeremy LaDukeThis episode of "Let's Talk Marketing" explores the world of local business marketing. Host Katya Allison interviews Jeremy LaDuke, the founder of Epic Nine Marketing, about the strategies that can help small businesses thrive. Jeremy shares his expertise on using creativity and humor in advertising, staying ahead of industry trends, budgeting effectively, and measuring marketing success through foot traffic and online reviews. If you're a small business owner who wants to improve your marketing, this talk has lots of practical ideas and tips you won't want to miss.Listeners will walk away with insights on:Non-traditional...
2024-08-0755 min
Let's Talk MarketingBridging the Gap Between Product & Market with Greg ShoveIn this episode of "Let's Talk Marketing," host Katya Allison delves into the essential concept of achieving true product-market fit. She sits down with Greg Shove to discuss why understanding your target market goes beyond just finding early customers. They emphasize the importance of deep market research and customer interviews to ensure your product truly meets market needs, rather than getting sidetracked by fleeting trends.A key takeaway from their conversation is the crucial role of product marketing. Greg highlights how skilled product marketers shape the narrative, pricing, packaging, and overall go-to-market strategy. He warns that many...
2024-07-3142 min
The Podcast BabesPodcasting for Marketing: Tips, Tricks, and Common Mistakes with Katya AllisonIs podcasting the missing piece in your marketing strategy? It’s a question that’s buzzing in the marketing world, and today, we’ll help you determine whether this medium could be the perfect tool for your brand.Joining us today is Katya Allison, a seasoned marketing professional with a wealth of experience in both marketing and podcasting, and currently is the voice behind the popular Let’s Talk Marketing Podcast. In this episode, Katya breaks down what you need to know about leveraging podcasting for your marketing efforts. We’ll explore whether podcasting aligns with your...
2024-07-2930 min
Let's Talk MarketingThe Art and Science in Brand Positioning with Kathy Guzman GallowayIn this podcast episode, Katya Allison interviews Kathy Guzman Galloway, a brand positioning expert in the CPG industry. Kathy shares insights from her career journey, starting at PepsiCo and now running her own consultancy, The Clarity Wizard. She emphasizes the importance of brand positioning as a strategic foundation for businesses, distinguishing it from branding. Kathy introduces her framework of brand fundamentals, which includes purpose, mission, positioning, values, and identity. She stresses the significance of understanding consumers through research, offering practical, cost-effective methods for startups and established brands alike. The conversation covers emerging trends in consumer experiences, the challenges of...
2024-07-1752 min
Let's Talk MarketingAuthentic Customer Connections in Marketing with Maria SipkaThis episode of "Let's Talk Marketing" explores customer connections in marketing. Host Katya Allison interviews Maria Sipka from Linqia about meaningful customer connections through authenticity. Maria shares how she uses social listening and hashtags to gain insights into people's lives. She challenges brands to connect through vulnerability instead of just selling. For those struggling to personalize, Maria provides advice on voice of customer research. The discussion also explores challenges women entrepreneurs face and how to turn weaknesses into strengths. Insights around balancing career and motherhood through quick decision-making are shared. The value of communities for support and unlocking potential...
2024-07-0355 min
Let's Talk MarketingMastering Brand Consistency: Balance, Recognition & Creativity with Denise VitolaThis episode of "Let's Talk Marketing" explores brand strategy and influencer marketing in today's digital landscape. Host Katya Allison interviews Denise Vitola about her career journey starting in sports marketing and transitioning to leading influencer programs.Denise emphasizes the importance of truly listening to consumers and developing brand strategies based on their feedback rather than rigid guidelines. She advocates for staying consistent with your brand identity while acknowledging changing trends. And also discusses the value influencers provide when authentically sharing relatable stories that align with a brand's tone.When it comes to measuring influencer marketing...
2024-06-2647 min
Let's Talk MarketingThe Art of Perfecting Imperfect Marketing with Daniel Schotland of LinqiaOn this episode, Katya Allison delves into the world of marketing with Daniel Schotland, Chief Operating Officer of Linqia. Daniel shares his insights on the pivotal role of email marketing and influencer strategies in today’s digital landscape.Key Takeaways:(03:19) The underestimated value and impact of email marketing.(04:03) Generational shifts in email marketing usage.(04:32) Daniel Schotland talks about his current role as COO of an influencer marketing technology company.(06:48) The integration of influencer content across digital platforms.(09:42) Creating great experiences in ma...
2024-05-1542 min
Let's Talk MarketingFrom Clutter to Clarity: Refining Marketing Strategies with Caroline Crawford of Cultiveight CommunicationsOn this episode, host Katya Allison sits down with Caroline Crawford, Founder and CEO of Cultiveight Communications, to discuss the counterintuitive yet effective strategy of cutting back marketing efforts to achieve greater results. Dive into a discussion that challenges traditional marketing norms and offers insights into the power of focused, streamlined strategies.Key Takeaways:(05:00) Challenges in marketing and misunderstanding its value.(07:08) Using social media networks for both inspiration and education.(11:24) LinkedIn is a key platform for Caroline for both inspiration and professional content.(15:40...
2024-04-2545 min
Let's Talk MarketingExploring Global Influencer Strategies with Dasha Arzhanik of HypeFactoryIn this episode, Katya Allison is joined by Dasha Arzhanik, Influencer Marketing and Product Director of HypeFactory. They delve into the fast-paced world of influencer marketing, discussing the strategies and insights necessary to keep up with the rapid changes. Key Takeaways:(02:36) Recounting the start and growth in influencer marketing.(05:05) Creativity and dynamism in influencer marketing. (07:34) The importance of work-life balance to prevent burnout.(12:02) Appreciation for the creative and dynamic aspects of influencer marketing.(15:34) Personalized and respectful communication with influencers is a mus...
2024-04-1938 min
Let's Talk MarketingSwipe Right for Success: Social Media Gems with Corey PerlmanOn this episode, Katya Allison sits down with Corey Perlman, Owner, Social Media and Digital Marketing Speaker of Impact Social, to explore the nuanced world of social media and its impact on marketing. Corey brings a wealth of knowledge and insight to digital engagement and shares his expert advice on how businesses can harness the power of social media to stay top-of-mind with their audiences.Key Takeaways:(03:01) The significance of focusing on the audience's needs over personal nerves.(03:21) The challenges of running a business and maintaining client...
2024-04-1139 min
Let's Talk MarketingNapier’s Navigator: Charting the ABM Seas with Mike MaynardOn this episode, Katya Allison is joined by Mike Maynard, Owner of Napier and Deputy Chairman of Eurocom Worldwide, to explore account-based marketing and its vital role in today's business strategies. They unpack the complexities and common misconceptions about ABM, emphasizing the importance of simplicity and focus. Mike shares insights from his extensive experience on both the client and agency sides of marketing, highlighting the critical value of time management and the distinct approaches between working for a client versus an agency.Key Takeaways:(03:03) Tailoring marketing strategies to audience...
2024-04-0232 min
Corner Your MarketE068 - Everything You Ever Wanted to Know About Influencer Marketing with Katya AllisonIn this episode I talk to Katya Allison about Influencer Marketing. Katya is an experienced marketer with a background in communications, digital marketing, content development, and influencer strategy. She has spent time as the COO of a digital marketing agency and cut her teeth in the corporate world as Business Communications Manager.According to a Forbes article, more than 50 million people around the world consider themselves to be influencers or creators. Influencers are people who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience. ...
2024-03-2838 min
Let's Talk MarketingCrafting Competitive AI Edges in Business with Philip Blackett of Seed StewardshipOn this episode, Katya Allison is joined by Philip Blackett, Investor and Growth Advisor of Seed Stewardship, a leading authority on leveraging AI in business growth and efficiency. They discuss how AI can be a game-changer for businesses of all sizes, from startups to established enterprises. Philip shares invaluable insights on AI’s evolving landscape, its impact on marketing and sales strategies, and practical advice for businesses aiming to integrate AI into their operations effectively.Key Takeaways:(00:00) AI’s potential for businesses.(03:15) AI is leveling the playing fiel...
2024-03-2643 min
Let's Talk MarketingBuilding Brand Connections Through Storytelling with Josías De La Espada of Pirsonal On this episode, Katya Allison talks with Josías De la Espada, CEO of Pirsonal. They explore personalized video marketing and strategies for finding and engaging a brand’s audience. Josías shares his insights on the importance of segmentation, personalization and storytelling in creating meaningful connections with audiences.Key Takeaways:(00:39) Josías’ journey from early marketing roles to becoming the CEO of a leading personalized video marketing platform.(02:40) The transformative power of understanding and engaging with your audience.(04:54) The role personalized content plays in the dig...
2024-03-1948 min
Let's Talk MarketingConquering Ego and Leadership with Nick Klingensmith of Stride Motivation, LLCOn this episode, Katya Allison talks with Nick Klingensmith, inspiring keynote speaker and best-selling author for Stride Motivation, LLC. They explore the complexity of imposter syndrome, ego and personal growth in the professional setting. Nick shares his journey to overcoming toxic ego-driven behaviors.Key Takeaways:(00:36) The universal struggle with imposter syndrome and its impacts on professionals across industries.(01:18) Nick reflects on his journey redefining his perspective on challenges and personal growth.(02:58) Embracing discomfort in determining true potential.(04:18) Overcoming physical obstacles and battling imposter...
2024-03-1337 min
Marketing Leadership Podcast: Strategies From Wise D2C & B2B MarketersThe Dimensions of Profitable B2B Influencer Marketing Strategies with Katya AllisonJoin Dots Oyebolu as he welcomes Katya Allison, marketing specialist and host of the Let's Talk Marketing Podcast. This episode delves into the nuances of B2B influencer marketing, offering insights into building effective strategies and talking about the importance of authenticity in brand representation.Key Takeaways:(01:21) Katya discusses her journey into marketing and the non-linear path that led to her current role as Head of Marketing.(04:33) The importance of being of service in building business relationships.(08:13) The differences between B2B and B2C...
2024-03-1344 min
Let's Talk MarketingBuilding and Optimizing Marketing Databases with Lauren Ryan of Coastal ConsultingOn this episode, Katya Allison welcomes Lauren Ryan, Founder and Chief Marketing Nerd of Coastal Consulting, to explore advancements in marketing through effective database management, and the synergistic use of HubSpot and Salesforce. Lauren offers her expertise on the transition of marketing strategies to a data-centric model, underscoring the essential role of technology in achieving targeted customer engagement.Key Takeaways:(07:00) How businesses are moving towards marketing that speaks directly to what people want, inspired by big online stores.(08:40) Using HubSpot to help companies understand which marketing actions...
2024-02-2929 min
Let's Talk MarketingTransforming Marketing With Digital Innovation with Shailesh Ghimire of New Wine DigitalOn this episode, Katya Allison talks with Shailesh Ghimire, VP of Client Strategy at New Wine Digital about the impact of digital marketing. Shailesh shares his career journey, stressing the need for problem-solving in all areas.Key Takeaways:(03:19) Shailesh's move from engineering to marketing. (06:04) Handling client challenges. (14:29) Using LinkedIn and Twitter for growth. (19:25) Strategies for B2C and B2B marketing. (27:09) Podcasts in marketing. (34:04) Learning from affiliate marketing. Resources Mentioned:
2024-02-1339 min
Let's Talk MarketingHarnessing Podcast Power for Business Growth with Nicole Grinnell of BosunIn this episode, Katya Allison talks with Nicole Grinnell, Founder of Bosun and Mic’d Up Booking. They explore Nicole's journey from starting a staffing company to creating a niche in the podcasting world while emphasizing the strategic impact of podcast visibility and engagement through expert guest bookings.Key Takeaways:(03:08) Nicole discusses starting Mic'd Up Booking and its purpose.(08:11) The value of podcasts for storytelling and brand growth.(12:46) Overcoming doubts for podcast guests and the power of genuine stories.(14:31) The benefits of networking af...
2024-02-0728 min
Let's Talk MarketingHarnessing Podcast Power for Business Growth with Nicole Grinnell of BosunIn this episode, Katya Allison talks with Nicole Grinnell, Founder of Bosun and Mic’d Up Booking. They explore Nicole's journey from starting a staffing company to creating a niche in the podcasting world while emphasizing the strategic impact of podcast visibility and engagement through expert guest bookings.Key Takeaways:(03:08) Nicole discusses starting Mic'd Up Booking and its purpose.(08:11) The value of podcasts for storytelling and brand growth.(12:46) Overcoming doubts for podcast guests and the power of genuine stories.(14:31) The benefits of networking af...
2024-02-0728 min
Let's Talk MarketingBlending Creativity and Strategy in Marketing with MaryAnn Long of Cultivate Communications On this episode, host Katya Allison talks to MaryAnn Long, Agency Director of Cultivate Communications. They explore the evolving dynamics of marketing, focusing on the importance of customer-centric strategies and the integration of data analytics in marketing campaigns. MaryAnn offers valuable insights into effective marketing practices and the role of digital platforms in reaching target audiences.Key Takeaways: (4:12) How growth marketing and managing money work together in tech.(6:39) Difficulties in making new technology popular and why knowing your audience is important.(10:02) How to mix careful p...
2024-01-3138 min
Let's Talk MarketingAdapting to Marketing Trends with Jesse DeBear of DeBear DirectOn this episode, host Katya Allison is joined by Jesse DeBear, Chief Growth Architect at DeBear Direct, for an engaging discussion on the evolution and current trends in digital marketing. Jesse not only shares valuable insights but also offers listeners a comprehensive understanding of the digital marketing landscape.Key Takeaways:(04:15) The transformative impact of digital marketing on business practices today.(10:30) The critical role of SEO as a cornerstone in successful online marketing strategies.(15:45) The importance of an innovative and adaptable mindset within the marketing industry.
2024-01-1950 min
Let's Talk MarketingHarnessing AI for Marketing Success with Ashley Gross, Global Campaigns ManagerOn this episode, Ashley Gross, Global Campaigns Manager, joins Katya Allison to explore the dynamic intersection of AI and marketing, delving into how AI is reshaping the marketing landscape.They discuss the importance of embracing AI for enhancing marketing strategies, content creation and the overall effectiveness of marketing campaigns.Key Takeaways:(02:14) The benefits and challenges of using advanced technology in marketing.(08:27) Using AI to understand and meet customer needs and to enhance marketing content.(14:33) The future role of AI in...
2024-01-1035 min
Let's Talk MarketingEnhancing Customers’ Retail Experience with William and Clara Ault of CurtsyIn this episode, Katya Allison talks to William Ault and Clara Agnes Ault, the visionary co-founders of Curtsy. They explore the blend of marketplace dynamics with community and technology to enrich customer experiences.William and Clara share their experiences at Curtsy, focusing on user engagement and retention strategies. They discuss the importance of data-driven personalization and the role of community in creating a unique shopping journey.Key Takeaways:(03:15) Embracing community through direct customer engagement and responsive support.(07:30) Personalization through data, with style...
2023-12-1445 min
Let's Talk MarketingElevating Brand Visibility with Aria Leighty, Community Strategist, Networking Consultant and Host of the Glitter Mindset PodcastIn this episode, Katya Allison explores branding and visibility strategies with Aria Leighty, an accomplished Community Strategist and Networking Consultant, and Host of the Glitter Mindset Podcast.Aria discusses the details of branding, stressing the importance of developing a deep understanding of and improving the unique aims of pioneering brands. She points out how forming a close connection with a brand’s mission can significantly change its market impact.Key Takeaways:(02:41) How early work in recruiting helped shape branding strategies.(04:00) Deep involvement is...
2023-12-0536 min
Let's Talk MarketingCreating Bold Content with Megha Singh of Creator World On this episode, Megha Singh, Content Creator and Founder of Creator World, joins Katya to discuss influencer marketing and the rising trend of content creators earning money. They talk about the importance of being genuine, how influencer marketing is changing and the details of brand-creator collaborations.Key Takeaways:(06:11) Balance personal creativity with audience expectations; stay true to your brand.(09:00) Be a trendsetter, especially in the beauty industry, to be a unique presence.(11:29) Organic, creator-driven content resonates more with audiences.(16:39) Challenge beauty standards; normalize...
2023-11-2840 min
Let's Talk MarketingDriving Impactful Marketing Decisions with Meredith Dennis, Fractional Marketing LeaderOn this episode of the "Let's Talk Marketing" podcast, Meredith Dennis, Fractional Marketing Leader, discusses the nuances of strategic marketing with Katya Allison. Meredith shares insights on the balance between patience and perfectionism, effective brand storytelling and staying updated in today's digital landscape.Key Takeaways:(04:05) The essence of marketing is connecting with people and simplifying the complexities to focus on solving real problems.(08:52) Continuous learning and awareness are vital in the ever-evolving field of marketing, with platforms like LinkedIn offering valuable conversations and insights.(11:20) Networking...
2023-11-1643 min
The Bald and the Beautiful with Trixie and KatyaListening to Swedish Acid Jazz in a Spaceship at Dusk on April 2, 1971 with Trixie and KatyaIf you're into listening to German Vaporwave while crying about the mean things Brad said in a note to your best friend Allison in Biology class as you sit in the backseat of your Aunt Marilyn's 1992 Buick LeSabre on the way to the dental hygienist who vaguely resembles Bea Arthur, all the while thinking about that really good pizza bagel you had for lunch as a piece of pepperoni becomes dislodged from your braces, then this week's episode is 100% for you. Enjoy.Start all your shopping trips at https://Rakuten.com get the Rakuten app to start...
2023-11-0748 min
Let's Talk MarketingCrafting Compelling Brand Stories with Evie Bickes of Product Marketing AllianceIn this episode, Evie Bickes, a member of the Product Marketing Alliance, joins host Katya Allison to unravel the art of storytelling in marketing. Evie emphasizes the pivotal role of narrative in connecting with customers on a deeper, more emotional level. She shares her expertise, shedding light on how marketers can harness storytelling to create compelling brand messages.Key Takeaways:(05:19) Understanding new business areas and using personal stories to boost growth.(12:54) How storytelling’s emotional touch and memorability make it a powerful marketing tool.(19:26) The im...
2023-10-3142 min
Let's Talk MarketingStrategic Insights on Customer Interviews with Dustin Tysick, VP of Revenue of Testimonial HeroOn this episode, Dustin Tysick, VP of Revenue of Testimonial Hero, joins Katya Allison to explore the world of customer interviews and how they can supercharge your marketing strategy.Dustin, a seasoned sales and marketing professional, shares his expertise on harnessing the power of customer interviews — emphasizing their role in building trust, fostering customer relationships and driving revenue growth.Key Takeaways:(06:21) How customer interviews add value to an effective marketing strategy.(12:42) Tailoring strategic questions based on the customer journey’s different stages, from...
2023-10-2536 min
Let's Talk MarketingAchieving Influencer Marketing Success with Lily CombaOn this episode, host Katya Allison welcomes Lily Comba, Director, Ambassadors + Partnerships of Seed Health. Lily provides insights into the realm of influencer marketing, ensuring content creators and brands forge meaningful, authentic relationships.Key Takeaways:[06:15] Authenticity in influencer marketing during platform and audience shifts.[08:38] Prioritizing genuine content and relationships over product placements.[21:07] Mutual benefits in influencer partnerships for a win-win collaboration.[26:30] Community vs. audience in influencer marketing: value in genuine community.[33:52] Building real relationships, not just product distribution in influencer marketing.
2023-10-1746 min
Let's Talk MarketingDeveloping an Affiliate Program with Jess Doherty, Social Media and Influencer Marketing Manager at Osmo Salt Co.On this episode, host Katya Allison welcomes Jess Doherty, Social Media and Influencer Marketing Manager at Osmo Salt Co., to explore developing an affiliate program. Jess discusses:- The key components of a successful affiliate marketing program.- The different tiers in Osmo Salt Co.’s affiliate program — brand ambassador, affiliate and flat-fee creator.- The importance of deeply and actively listening to your influencers.- How to know if influencers are the right fit for your program.- The makings of a great...
2023-10-0348 min
The PR Wine DownKatya Allison: PR, AI & How to Bill for Your TimeToday, we’re welcoming Katya Allison to the PR Wine Down! Katya is an expert marketing consultant and host of the Let’s Talk Marketing podcast. Since the time of this recording, Katya has also taken on a marketing & communications management role at CAE Healthcare. She’s here with April and Laura to discuss how marketing and PR professionals can leverage AI to make their work more efficient and more creative, and why learning to be a “super-prompter” is a crucial skill for integrated communications professionals today. They also cover a recent headline from Axios, about why AI is a threat t...
2023-09-2936 min
Let's Talk MarketingUnderstanding Growth Marketing with Alex Bocquet, Founder of Betterly.ioOn this episode, host Katya Allison talks with Alex Bocquet, Founder of Betterly.io, about growth marketing.Alex and Katya discuss:- What growth marketing is.- What makes a great growth marketer.- The difficulty of finding granular marketing data.- The challenges of winning consumer attention.- By finding the channels where your customers are, you will know where to advertise. - The importance to marketers of understanding financial documents, like P&L statements. - The...
2023-09-2636 min
Let's Talk MarketingTransparency in Influencer Marketing with Emily Fonda, Co-Founder of The Sociable SocietyIn this eye-opening episode, Katya Allison dives deep into the world of influencer marketing with the dynamic Emily Fonda, Co-Founder of The Sociable Society. They discuss the importance of transparency in marketing and how it can foster trust between creators, brands and agencies.Throughout the discussion, Emily shares her experiences and insights, emphasizing the significance of relationship-building in the creator economy. She also sheds light on the power creators hold, especially with the rise of platforms like TikTok, where real stories can expose bad practices, leading to ripple effects in the industry.
2023-09-1939 min
Let's Talk MarketingThe Future of Influencer Marketing with Jessy Grossman, Founder of Women in Influencer MarketingThis week, host Katya Allison is joined by Jessy Grossman, Founder of Women in Influencer Marketing (WIIM), former podcast host and CEO of consulting and coaching firm Tribe Monday. Jessy discusses:- Why she created WIIM.- How to be successful in influencer marketing.- The importance of tapping your team’s skills.- Why influencer marketing needs not only creatives but people who understand data.- How accomplishing a marketing strategy is a journey marked by testing and learning. ...
2023-09-1238 min
Let's Talk MarketingUsing Video for Marketing Strategies with Jon Mowat, Managing Director at HurricaneOn this episode, host Katya Allison is joined by Jon Mowat, Managing Director, Marketing Consultant and Author at Hurricane, to discuss leveraging video for marketing strategy. Listen in as Jon examines: - How emotion works in people, and how marketers leverage that in video.- How to decide what emotional approach to use in a video strategy.- The need to select the correct video length and channel for your consumers’ context.- The importance of keeping your eye on your message, regardless of...
2023-09-0541 min
Let's Talk MarketingSocial Media Strategy with Shayna Macklin, Director of Brand Strategy and Influencer Marketing at Rainbow Apparel CoThis week, join host Katya Allison as she discusses social media strategy with Shayna Macklin, Director of Brand Strategy and Influencer Marketing at Rainbow Apparel Co.In their conversation, the two discuss:- How planning for a campaign can start four to six weeks before release.- The number of creators a brand may work within a month.- How to measure social media success: with views, KPIs, shares and mentions.- How brands often expect immediate success, but good plans take time to return results.
2023-08-2935 min
Let's Talk MarketingMarketing With Student Athletes with Bill Jula, CEO and Co-Founder of Postgame, LLC This week, Katya Allison hosts Bill Jula, CEO and Co-Founder of Postgame, LLC, to discuss name, image and likeness (NIL) student-athlete marketing. Bill discusses: - The importance of staying focused as a marketer and not being distracted by new channels and trends.- The high caliber of content produced by today’s college-athlete influencers.- How student-athletes educate themselves on what quality content looks like.- How multiple student-athletes can generate more sales than one famous influencer.- Wha...
2023-08-2236 min
Let's Talk MarketingUsing Valuegraphics for Marketing with David Allison, Founder of The Valuegraphics Research CompanyOn this episode, host Katya Allison is joined by David Allison, Founder of The Valuegraphics Research Company.Join them as they discuss the following:- People base their decisions on values.- Often people who aren’t in the same demographic share the same values.- How understanding people’s values can help in the world of business, human resources, marketing and politics.- Demographics and psychographics only describe people and their actions. They don’t describe their inner experiences.- Why do...
2023-08-1543 min
Let's Talk MarketingContent Is King with Joe Pulizzi, Co-Founder of CEX: Creator Economy ExpoOn this episode, Katya Allison and guest Joe Pulizzi, Co-Founder of CEX: Creator Economy Expo, consider the importance of finding a content focus. Joe discusses: - How do you make customers’ lives better?- Companies often churn out too much content on too many channels.- Companies waste their time and their customers’ time on collateral no one wants.- If a company doesn't have time to build trust with its content, it must disrupt instead.- You need to communicate the v...
2023-08-0839 min
Let's Talk MarketingThe Influencer Insider Guide with Katie Stoller, Founder of Katie StollerOn this episode, Katya Allison is joined by Katie Stoller, Founder of Katie Stoller. Listen as they discuss:- Katie’s new book: The Insider’s Guide to Influencer Marketing.- How her guide is based on her decade-long experience with million-dollar companies as she created playbooks for optimizing the brand and creator relationship.- Katie’s love for e-relationships and the perfect match of a perfect brand and a perfect content creator.- How podcasts and audio content today are at their peak, l...
2023-08-0139 min
Let's Talk MarketingInfluencer Marketing for Creators with Lorraine Ladish, Co-Founder of Viva Fifty Media LLCJoin host Katya Allison on this episode as she talks with influencer and co-founder of Viva Fifty Media LLC, Lorraine Ladish, about marketing for creators. Lorraine discusses how:- People want to be influencers but don’t realize it’s a job like any other.- It’s important to be strategic in brand partnerships.- You never know where sponsors will find you.- She doesn’t post only for sponsorships; sometimes she wants to get out a message.- Being an...
2023-07-2545 min
Let's Talk MarketingBuilding a Marketing Framework with Mike Schmidt, Senior Product Management Lead at ShopifyOn this episode, host Katya Allison talks with Mike Schmidt, Senior Product Management Lead at Shopify.Join them as they discuss:- The joy of companies that let you build — and fail.- How Mike avoids social media and schedules Instagram time to check trends.- The importance of showing new creators that you value them when onboarding.- Why companies should not only promote the transactional nature of creator relationships.- How companies often think influencers must have many followers, bu...
2023-07-1839 min
Let's Talk MarketingBuilding a Brand Community with Gabriel Fernando, Influencer Marketing and Partnerships Manager, Growth at CutsThis week Katya Allison is joined by Gabriel Fernando, Influencer Marketing and Partnerships Manager, Growth at Cuts, to discuss:- Most creators are not used to feeling a part of a community.- Community connections can become friends. - How TikTok and other platforms have joined Google as a source of information and inspiration.- The value to brands of community is not just quantitative, it’s also qualitative.- Community inspires people and encourages repeat business.- Just be yourself in business. The worst s...
2023-07-1131 min
Let's Talk MarketingBranding and Marketing with Johanna Voss, Talent Manager at Johanna B. Voss AgencyOn this episode, Katya Allison is joined by Johanna Voss, Talent Manager at Johanna B. Voss Agency, to discuss:- How to find your branding path. - How sharing tips and news on social media can be a great way to promote yourself.- How being a content creator gives Johanna new insight into the influencers she represents. - What a network means.- Why you should believe in yourself and not hesitate to be assertive and intentional about your business. - The importance of...
2023-07-0627 min
Let's Talk MarketingBalancing Budgets and Creators with Genny Agnew, Founder of Darlings CollectiveOn this episode, hear host Katya Allison as she talks with Genny Agnew, Founder of Darlings Collective, about budgeting for social media marketing. Genny shares these ideas and more:- Because she works with social media all day in her work life, she doesn’t use it as a personal resource.- Children and co-workers can be a source of inspiration for trends.- Financial forecasts and marketing data can influence future campaigns.- Creators excel when their content shows brand affinity but fee...
2023-06-2733 min
Let's Talk MarketingHiring the Right Talent Manager with Jess Hunichen Co-Founder and Partner at Shine Talent GroupOn today’s episode, host Katya Allison is joined by Jess Hunichen, Co-Founder and Partner at Shine Talent Group. In their conversation, Jess and Katya discuss many topics, including the process of hiring for a social media talent agency. Together they cover the following:- The delight of seeing potential in creators before they see it themselves.- When to hire new staff to cover operational functions.- Training the right person to be a fantastic talent manager.- Networking with agency competitors mak...
2023-06-2032 min
Let's Talk MarketingPreparing To Pitch to Brands with Molly Tracy, CEO and Founder of VRAIOn this episode, join Katya Allison as she talks with Molly Tracy, CEO and Founder of VRAI Digital, about how creators can prepare to pitch to brands.Hear Molly discuss:- Steps you can take to get ready to reach out to brands.- What brands want to know about creators and their content.- Mistakes both influencers and brands make when pitching to each other.- The need to limit your branded content to around 30% of your output.- Social...
2023-06-1331 min
Let's Talk MarketingBuilding a Strong Brand Strategy with Lisa Rose Poe, Founder of LGPROn this episode, host Katya Allison talks with Lisa Rose Poe, Founder of LGPR, about how to succeed at marketing strategy, tackling subjects that are on every brand strategist’s mind. Lisa also shares hard-earned insights into how to make a success of the social media world. Their discussion includes:- How every successful marketing strategy begins with a great product or service.- The fundamentals of building a solid brand strategy.- The advantages to brand strategists of creating their own social media content.
2023-06-0633 min
Let's Talk MarketingNegotiating Tips for Brands and Influencers with Tami Nealy at Find Your InfluenceWelcome to the age of influencer marketing. Tami Nealy, Senior Vice President of Communications and Public Relations at Find Your Influence, is someone who guides #SocialMedia influencers. As an influencer manager, Tami helps people sift through opportunities and build brand relationships. She feels that brands and influencers need to know that everything is negotiable. Negotiations often create win-win propositions for creators and companies.On this episode of Let’s Talk Marketing, host Katya Allison and Tami explore:- Why negotiations are a challenge for bra...
2023-05-3032 min
Marketing Mindset PodcastCommunity Building 101: Katya Allison on Building Authentic eCommerce Communities that Drive Brand LoyaltyIn this episode of Marketing Mindset, we sit down with Katya Allison, a seasoned marketer with expertise in communications, digital marketing, influencer strategy, and content development.Katya shares her insights on community building for eCommerce brands, emphasizing the importance of building authentic communities that drive brand loyalty. She discusses the key elements of successful community building, from identifying your target audience to developing a strong brand identity and engagin...
2023-05-2335 min
Let's Talk MarketingChoosing the Right PR Firm with Bonnie Taylor at Talent ResourcesIn this episode, Bonnie Taylor, Partner and Chief Communications and Strategy Officer at Talent Resources, sits down with Katya to share her expertise and experience with onboarding new PR clients, and how businesses can find the right PR firm match and prepare themselves to play the public relations game.Bonnie says she’s tasked with finding a forward-thinking strategy for Talent Resources, which was recently named one of the Financial Times’ Top 500 Fastest-Growing Companies of 2023. Join Bonnie and Katya as they discuss:- How Bonnie reimagined client commitments to sugg...
2023-05-2333 minLet's Talk MarketingWelcome to the Let's Talk Marketing PodcastLet’s Talk Marketing is a podcast that explores the latest trends, techniques and strategies in the world of marketing. With insightful interviews with top marketers, entrepreneurs and thought leaders, this podcast covers a wide range of marketing-related topics, including digital marketing, social media, branding, advertising, analytics and more. And it offers engaging and informative discussions to help you stay up-to-date on the latest marketing trends and take your marketing skills to the next level.
2023-05-1601 min
The WordBirds Podcast with Chris WillisWhy Content is Always Part of the Solution and How to Prove its Value, with Katya AllisonContent is always part of the solution because if you’ve got a question, content gives you the answer. This is the principle that today’s guest lives by in her career in the influencer marketing space. Katya Allison is the Director of Community at a company called GRIN, a SaaS company that leads the creator management space. In this conversation, Katya leads us to a more expansive explanation of what content really is and how it drives your business, not only in many ways, but in virtually every aspect. She also tells us about GRIN and why she has a...
2023-02-2122 min
Crime and Coffee Couple - True Crime PodcastDenis and Katya - Live streamed their final hoursDenis and Katya (Denis Muravyov and Katya Vlasova) were teenagers in love, but they made some questionable decisions that led to their sad fates. Most of their final hours were livestreamed for all to see, including their police shoot-out.This is a story that takes place in Russia, most of the research done by our friend Moondog151 on Reddit.Allison's Amazon Addiction:Spoonula - Non-Stick Heat Resistant Silicone Scraper Spatulahttps://amzn.to/3DI6dKKWant BONUS EPISODES!? You got it!https://www.patreon...
2023-02-0553 min
eCom@One with Richard HillE83: Katya Allison - How to Run Influencer Marketing Campaigns the Right Way, Starting With Your BrandKatya Allison is the Director of Content at Grin, an Influencer Marketing software for D2C brands that want to scale. She is a passionate marketer who is obsessed with all things Influencer Marketing.
In this episode, we discuss what Influencer Marketing is and why eCommerce businesses need to be running these types of campaigns. Disclosure, it’s not just Kylie Jenner promoting toothpaste that we know she doesn’t use. It’s about working with creators who inspire and engage their community.
Find out how to match Influencers with your brand story by creating an influ...
2021-11-0842 min
Women in Influencer Marketing#81 Influencer Tech, Podcasts, and Clubhouse with Katya Allison of Grin (@allisonkatya)Today we’re speaking with Katya Allison of Grin (@grin).Follow Katya online at:https://www.linkedin.com/in/katyaallison/https://www.instagram.com/allisonkatya/ And a tool from GRIN: https://grin.co/engagement-rate-calculator/Become a Premium Member of WIIM:http://www.iamwiim.com(For a limited time use code podcast2021 for 10% off a VIP membership for the first year)Join our Creator Only Private Facebook Group:http://www.facebook.com/groups/wiimcreators/Follow us on Instagram:http://www.instagram.com/iamwiim
2021-03-021h 00