Shows
Attract. Engage. Grow.Video as a Tool for B2B StorytellingThere’s no denying video should be part of your 2025 content plans.
According to HubSpot’s State of Marketing in 2024 report, short-form video is the No. 1 content marketing format, and most marketers believe it offers the highest return on investment. Since YouTube is the second-largest search engine behind Google, you need to be there to be found.
Video content strategist Alex Mechlin joins distribution-industry expert and 3 Aspens Media President Lindsay Young during this free webinar to share video best practices and tactical tips.
They discuss:
• How to create a video plan that supports your content strategy
• The pieces that need to be in...2025-05-161h 01
Attract. Engage. Grow.3AM Webinar Building Your 2025 Sales & Marketing Content PlanIt’s that time of year again: time to build your content calendar to support your 2025 sales and marketing efforts.
Distribution-industry expert and 3 Aspens Media President Lindsay Young shares her content strategy and planning best practices on this webinar.
She discusses:
• Why you must start with a content strategy if you want to compete in 2025
• Why an effective content plan must align with your business goals and sales priorities
• How to collect customer feedback to build content your customers will actually want to read
• Critical elements of a content plan
• Tools for building an editorial calendar
• Tips for execution on your 2025 plan...2025-05-1651 min
Attract. Engage. Grow.Case Studies: Let Customers Tell Your StoryLindsay Young is the president of 3 Aspens Media, a B2B content strategy and marketing content firm that works with distributors to translate their offline expertise – online. She has more than 20 years of experience leading and producing online and print content for publications and businesses. She was previously the editor of Modern Distribution Management (mdm.com), a leading resource for wholesale distribution industry executives.
Visit Us: 3aspensmedia.com
Connect with Lindsay: https://www.linkedin.com/in/lindsayyoung3aspens/
Follow 3 Aspens Media on LinkedIn: https://www.linkedin.com/company/3-aspens-media/2025-05-1633 min
Attract. Engage. Grow.The Love/Hate Relationship with Product ContentYour customers are shopping online. That’s not debatable.
But there’s often a gap between the information your customers need, and what many distributors typically provide on their websites. That means you may be missing out on sales opportunities you didn’t even know you had.
A big part of that equation is product information – each distributor has large collections of diverse product types, each with its own complex sets of product data.
You need a plan to manage that effectively at scale with the customer in mind.
Enter Jason Hein of Acumental B2B. Jason has more than 25 years of...2025-05-1654 min
Attract. Engage. Grow.Engaging Prospects Who Aren’t Ready to Buy feat. Nina Baker, Tribute SoftwareNina Baker is marketing specialist at Tribute Software, a niche ERP provider in the fluid power distribution channel. She does a great job of engaging prospects even when they’re not in a positionto buy or switch suppliers. That’s critical in software, which companies buy infrequently.
Websites/resources mentioned:
3aspensmedia.com
blog.tribute.com
Podcast episode highlights:
How Tribute is in the industry, and not just speaking to it. “One of the things that I thought about was how can I lure people into reading our blog? I had al...2018-05-0929 min
Attract. Engage. Grow.Look Outside for Inspiration feat. John Dupra of Revel WoodsJohn Dupra is co-founder of Revel Woods at revelwoods.com. Revel Woods is a company that was borne out of his family’s business, Installers Warehouse, a hardwood flooring wholesaler-distributor. Revel Woods is a new approach to e-commerce and digital in a traditional industry. Dupra and his colleagues took inspiration from clothing delivery services like Stitchfix and Trunk Club. Looking outside your industry for ideas and inspiration is what needs to happen to compete more effectively, especially online, with big-box stores and online competitors like Amazon.
Websites/resources mentioned:
3aspensmedia.com
revelwoods.com
trunkclub.co...2018-05-0832 min
Attract. Engage. Grow.Don't Be Afraid to Give Too Much Away feat. Dirk Beveridge, UnleashWDDirk Beveridge is the founder of UnleashWD, a boutique consulting company out of Barrington, Illinois. His mission: to help distributors rethink what it means to be sustainable, relevant and profitable in this age of rapid change and disruption. He truly believes that the leaders of distribution businesses find themselves at a point and time in their career where they are being called to lead their companies into a new age, and it's going to require innovation, change, transformation, leadership at a greater speed than ever before.
In this podcast, we talk not only about Dirk’s mission to...2018-05-0343 min