Shows
AI for foundersScaling Content Creation for E-Commerce: Liz Giorgi on Building soona and Embracing AI🎙️ AI for Founders – Featuring Liz Giorgi of soona.coEpisode Title: Scaling Content Creation for E-Commerce: Liz Giorgi on Building soona and Embracing AIHost: Ryan EstesGuest: Liz Giorgi, Co-Founder & CEO of soona.co📌 Episode SummaryIn this episode, Ryan speaks with Liz Giorgi, founder of soona.co, a visual content creation platform for e-commerce brands. Liz shares how she bootstrapped the MVP, raised $56M over four rounds, and built a platform serving over 25,000 brands.They explore how AI tools are helping marketers save time, how sacred creative r...2025-04-2228 min
Becoming Work Optional#021 - Liz Giorgi on Building a Business That Gave Her Financial Freedom in Her 30’sIn this episode of Becoming Work Optional, Matt and Rachael interview Liz Giorgi, Emmy Award winner and CEO of Soona, discussing her entrepreneurial journey, emphasizing the importance of financial planning, resilience, and storytelling in business. She shared insights from her experiences with her first company, Mighteor, and the creation of Soona, highlighting the impact of providing affordable, professional content for brands. Liz also stressed the significance of setting personal finance goals and the value of celebrating successes along the way.Key Points Discussed:Entrepreneurship is difficult but can lead to significant financial freedom and...2024-10-161h 08
The Dropship Unlocked PodcastCreate Winning Content For Ecommerce With Liz Giorgi (Episode 74)👉 Ready to start your own online store? Start here: https://dropshipunlocked.com/online-event?el=podcast-74-create-winning-content-liz-giorgiUse code TREND10 and start generating UGC for free ➡️ https://soona.co/ugc🗣In this episode of the Dropship Unlocked Podcast, we welcome Liz Giorgi, founder of Soona, a platform revolutionising how brands create and manage professional and user-generated content. Liz shares her journey, insights on the importance of high-quality content in e-commerce, and strategies for leveraging user-generated content to boost sales and engagement.👉 Prefer to watch this on Youtube? Check it out here ➡️ https://youtu.be/Gn9_Y5ktvo...2024-07-0454 min
VC Minute201. It's Supposed To Be Hard feat. Liz Giorgi, Co-Founder & CEO of SoonaText your thoughts directly to Rich. "Knowing that it is supposed to be hard is oddly freeing because it kind of alleviates that feeling of, oh, so and so makes it look so easy."About Soonasoona is a self-serve content creation platform and home of the virtual shoot. create high-quality photo and video content from anywhere.About AVL Growth PartnersAVL Growth Partners, founded in 2009, is the leading fractional Finance and Accounting firm supporting organizations in pivoting from growth to scale. AVL brings an experienced team of CFOs, Controllers, and Accountants t...2024-03-1503 min
VC Minute200. Fundraise Process feat. Liz Giorgi, Co-Founder & CEO of SoonaText your thoughts directly to Rich. The best fundraisers run a process. It's no surprise that Liz has a rigorous for building and executing her fundraise. About Soonasoona is a self-serve content creation platform and home of the virtual shoot. create high-quality photo and video content from anywhere.About AVL Growth PartnersAVL Growth Partners, founded in 2009, is the leading fractional Finance and Accounting firm supporting organizations in pivoting from growth to scale. AVL brings an experienced team of CFOs, Controllers, and Accountants to your organization, delivering transparent, strategic actions for s...2024-03-1403 min
VC Minute199. The Deck Stands Alone feat. Liz Giorgi, Co-Founder & CEO of SoonaText your thoughts directly to Rich. Your pitch deck should be able to tell the story without voiceover. VCs are going to send it around externally and internally at a fund. Everyone needs to understand it without you presenting it. About Soonasoona is a self-serve content creation platform and home of the virtual shoot. create high-quality photo and video content from anywhere.About AVL Growth PartnersAVL Growth Partners, founded in 2009, is the leading fractional Finance and Accounting firm supporting organizations in pivoting from growth to scale. AVL brings an experienced...2024-03-1301 min
VC Minute198. Master Three Pitches feat. Liz Giorgi, Co-Founder & CEO of SoonaText your thoughts directly to Rich. To grow your skill in fundraising, master these three pitches: elevator pitch, the hero story, and your fit in greater market. About Soonasoona is a self-serve content creation platform and home of the virtual shoot. create high-quality photo and video content from anywhere.About AVL Growth PartnersAVL Growth Partners, founded in 2009, is the leading fractional Finance and Accounting firm supporting organizations in pivoting from growth to scale. AVL brings an experienced team of CFOs, Controllers, and Accountants to your organization, delivering transparent, strategic actions...2024-03-1201 min
VC Minute197. Fundraising Is A Core Skill feat. Liz Giorgi, Co-Founder & CEO of SoonaText your thoughts directly to Rich. Liz believes that fundraising is not "on your to do list" but a core skill of a startup CEO, a deeply integrated part of your job. About Soonasoona is a self-serve content creation platform and home of the virtual shoot. create high-quality photo and video content from anywhere.About AVL Growth PartnersAVL Growth Partners, founded in 2009, is the leading fractional Finance and Accounting firm supporting organizations in pivoting from growth to scale. AVL brings an experienced team of CFOs, Controllers, and Accountants to your...2024-03-1103 min
VC Minute195. Not ABF. Instead, Always Be Cheerleading feat. Liz Giorgi, CEO & Co-Founder of SoonaText your thoughts directly to Rich. Last episode on ABF. I promise. Maybe. But we're definitely missing the founder perspective on this one, which is why I was glad to have Liz Giorgi's input. About AVL Growth PartnersAVL Growth Partners, founded in 2009, is the leading fractional Finance and Accounting firm supporting organizations in pivoting from growth to scale. AVL brings an experienced team of CFOs, Controllers, and Accountants to your organization, delivering transparent, strategic actions for short and long-term success. Transform your financial approach affordably with AVL, supporting companies coast to...2024-03-0702 min
Wild Business Growth#276: Liz Giorgi – Virtual Product Photography, Co-Founder of soona Liz Giorgi, the Co-Founder and CEO of soona, joins the show to share her journey from producing for BTN (Big Ten Network) to making product photoshoots better than ever. Hear how to keep your pricing simple, keep your customers happy, quickly decide what to post on social media, how YouTube has changed over the years, and how Liz has changed as a business owner since becoming a mother. Connect with Liz at soona.co and on social media @LizGiorgi 2024-02-2841 min
Wild Business GrowthLiz Giorgi – Virtual Product Photography, Co-Founder of soonaLiz Giorgi, the Co-Founder and CEO of soona, joins the show to share her journey from producing for BTN (Big Ten Network) to making product photoshoots better than ever. Hear how to keep your pricing simple, keep your customers happy, quickly decide what to post on social media, how YouTube has changed over the years, and how Liz has changed as a business owner since becoming a mother. Connect with Liz at soona.co and on social media @LizGiorgi2024-02-2841 min
add to cartBest Moments of Season 2Join the party as we wrap up season 2 of Add to Cart hosted by soona’s CEO & co-founder Liz Giorgi! This episode is all about celebrating creativity in commerce! we're gonna spill the tea on the best founder stories, market research, UGC and community content, photo and video content, and give you all the tips/strategies for selling on Amazon. It's packed with inspo and valuable insights so don't even think about missing it! 2023-12-1813 min
add to cartKristen Langenfeld: GoodBuy GearJoin Liz Giorgi and the incredible Kristin Langenfeld — CEO and Co-founder of GoodBuy Gear on our new episode of Add To Cart. GoodBuy Gear is revolutionizing the world of baby & kid gear. Making it sustainable and accessible for everyone. This episode is a must-listen for anyone passionate about the planet and parenting! Tune in now for an exhilarating journey! 🌍👶🛒💥2023-10-2318 min
add to cartAmanda Stefan: JAWAJoin us on an epic gaming adventure on the next episode of "Add to Cart" hosted by Liz Giorgi! 🛒 She's teaming up with Amanda Stefan the CEO and co-founder of JAWA — the ultimate marketplace for gamers to score sweet gear. they started from a humble Discord gathering intel from the gaming community and now they're taking the gaming world by storm! Get ready for an episode packed with unique marketing. sales. and growth strategy! 🎮🔥2023-09-2515 min
add to cartAlex Ryden: Guest HouseThis month’s episode of Add to Cart features Alex Ryden - CEO and founder of Guest House. In this episode Liz Giorgi & Alex Ryden discuss the secret to effortless home staging and furnishing with Guest House's super user-friendly online platform and expert design team while diving into fascinating topics like consumer behavior, digital marketing strategies, and the latest trends in online retail. 🏠✨ Get ready for an episode packed with valuable insights and inspiration ! 🛒2023-08-2215 min
add to cartMegan Henken: MyUTIIn this episode of Add To Cart, we chat with Megan Henken, founder of MyUTI, a platform that offers quick and affordable at-home UTI testing. Megan's here to break the pee-stigma and give us the 411 on all things UTI. We also discuss how MyUTI is bringing solutions to women's health and empowering them to take charge of their well-being. It's an episode that's sure to leave you feeling flush with knowledge!2023-07-2415 min
From Start to ScaleSeason 1 Wrap Up & Thank youIt is a wrap. Season 1 is in the books. Thank you all for listening and being a part of this amazing journey. I love receiving all the emails and DMs about episodes that resonated or you learned something in. Keep them comingThank you to my guests:Jim FranklinRami EssaidJen HendersonKyle YorkJen SaxtonAdam BurrowsCarrie KerpenPeter CowenSam EttusGabe CooperDavid CohenTom Coburn...2023-07-0702 min
DTC POD: How The Best Brands Are Built#282 - Liz Giorgi - The Future of Content For Consumer BrandsOn this episode of DTC POD Liz Giorgia joins Blaine & Ramon to cover all things content as well as the big news of Trend's acquisition by soona. We cover how shopping will become integrated into all aspects of the internet, the diverse landscape of content like user-generated content, reviews, product photography, custom content, and more. We chat about how to build a great business, aligning incentives, Liz's entrepreneurial journey, the growth of soona, and how AI will fold into the product photography and content landscape.We cover:1. Ecommerce content creation and distribution2...2023-07-0653 min
add to cartOrion Brown: Black Travel BoxIn this episode of Add To Cart, Liz Giorgi talks to Orion Brown, the founder of The Black Travel Box, a beauty brand that creates travel-sized products specifically for people of color. They discuss how the brand started, the importance of representation in the beauty industry, and how The Black Travel Box is making travel easier and more inclusive for people of color.2023-06-2216 minFrom Start to ScalePartnerships w/ Wix, Shopify & Squarespace, Inbound growth, & social proof with Liz Giorgi, cofounder and CEO of soonaThis episode of the From Start to Scale podcast features Liz Giorgi, cofounder and CEO of Soona. Liz and I dive through the scaling of soona from initial product market fit and her knowing she found it to growing to thousands and thousands of customers & generating partnerships with Shopify, Wix, Squarespace, and more. With over $50M in funding and amazing growth, Liz shares bets she made that worked and didn’t that influence the growth of soona. She drops tip after tip throughout the entire conversation. EnjoyLiz’s bio:Liz Giorgi is the cofounder and...2023-06-081h 00
add to cartRob Gregg: Gales .This month’s episode features Gales CEO, Rob Gregg, and how he pivoted from men’s dress shoes to becoming the number one seller in a brand new category, PPE footwear for medical professionals! Rob discusses how much feedback he takes from clientele and medical professionals to improve their product, their buy one give one mission, Amazon hacks, and the company’s future with their version 2 shoes! Tune into the full conversation to learn more about Gales mission to make the best shoes for standing! 2023-05-2220 min
Dog Whistle BrandingCreating Badass Photos For E-Commerce Brands At The World’s First Virtual Content Studio with Liz Giorgi, Co-Founder and CEO of Soona StudiosToday on DWB, I’m joined by Liz Giorgi, Co-Founder and CEO of Soona Studios, the world’s first virtual content studio, helping e-commerce merchants sell more online. For early-stage e-commerce brands, organizing photo shoots can be a pain in the ass, between selecting a location, having the right equipment, and moving products. What I like about Soona, is not only do they offer fresh and affordable photo and video content, but due to the thousands of brands they're currently working with, they have data and insights on best practices for sales and website conversion, which Liz and I disc...2023-04-2637 min
add to cartHavenly: Lee Mayer On this episode of add to cart, Liz meets with a friend of the show Lee Meyers, CEO of Havenly, a leading online interior design and furniture company. Lee shares insights into how Havenly tests images to make data-driven decisions, their innovative style quiz, and how they got partnered with Reese Witherspoon's book club! tune into the episode now! check out Havenly: https://havenly.com/ book now: https://soona.co/2023-04-2517 min
add to cartQuinn Snacks: Kristy Lewis Welcome to the latest episode of Add To Cart, hosted by Liz Giorgi. In this episode, Liz speaks with Kristy Lewis, CEO and founder of Quinn Snacks, a snack company that reinvents classic snacks using real, intentionally sourced ingredients. Kristy discusses her journey of creating healthier snacks in her kitchen, working trade shows, putting products on Amazon, and balancing work and motherhood. With a mission to shake up the food industry, Quinn Snacks' dedication to creating delicious snacks using real ingredients is sure to inspire listeners. Tune in now to learn more!2023-03-2215 min
add to cartBest of 2022 On this last episode of 2022 we take a look back at some of our favorite moments and pieces of advice from our guests. This years panel of guests round up the year with insight surrounding UGC, community, creative decisions, and business advice for new entrepreneurs. Thanks for tuning in!2022-12-2113 min
Invest In Her with Catherine GrayEp. 314 Raising a Multi-Million Dollar Series B, with Liz Giorgi, Founder of SoonaInvest In Her host Catherine Gray talks with Liz Giorgi who is a media entrepreneur and Emmy-award winner. She is currently working as the co-founder and CEO of soona, a revolutionary virtual photoshoot platform providing the fastest and most affordable way to create professional content online. She’s a passionate advocate for women in business and created the Candor Clause to promote equity in business for women. A second time founder, her first business, Mighteor, was acquired by Standard.tv. You can follow her online @lizgiorgi And today…the Girls Just Wanna Have Funds movie grass...2022-11-2325 min
add to cartHalfdays: Ariana Ferwerda On this month’s episode Liz is joined by Arianna Ferwerda, co-founder and CEO of Halfdays to discuss the creative and unique challenges faced in the outdoor apparel industry. 2022-11-2216 min
add to cartTea Drops: Sashee ChandranLiz talks with founder and CEO Sashee Chandran of Tea Drops. Sashee’s unique patent for bagless loose leaf teas came to market in 2015 with a simple low-waste solution to the otherwise inconvenient multi-stepped process of brewing tea while at work. Since her founder journey, Tea Drops has reached massive customer and critical acclaim going on to be featured on The New York Times, Forbes, and Oprah Magazine. Tune in to hear Sashee’s insight on the state of retail vs DTC, creative marketing, and collaborating with the Hello Kitty brand.2022-10-2419 min
Evolution StoriesEvolved E-Commerce Photo + Video ProductionToday on the "Embracing Evolution" podcast we are joined by Soona’s Co-Founder and CEO, Liz Giorgi. She and her business partner Hayley Anderson have completely evolved photo and video production for small businesses. Soona is the world’s first virtual e-comm production studio with locations in Denver, Minneapolis, Austin, Seattle and most recently, Los Angeles. Soona’s goal is to make the internet a more beautiful place by making creativity and content creation accessible to everyone - regardless of what stage of their business founders are in. Liz will be sharing where her personal producti...2022-09-3036 min
add to cartArtisan Tropic: Juan NiñoLiz chats with Juan Niño, a former pro soccer player now turned marketing content creator for his family’s snack company, Artisan Tropic. Juan showcases the main product, plantain and cassava strips, through sincerity, visual storytelling, and education. Listen in for insights on working as a team with family, going vertical from production to distribution, and producing a unique snack in a saturated market.2022-09-2221 min
add to cartShinesty: Jens Nicolaysenep. 06: In this month’s episode Liz sits with Jens Nicolaysen of Shinesty, a DTC company that specializes in humor themed apparel. After trying to figure out ultimately what the company’s mission could become the team behind the brand landed on one key: to force the world to take itself less seriously. Listen in on how Jen and his cofounder used marketing, visuals, and comedy to make one of the most out there and successful garment brands to date.2022-08-2214 min
Centre for European ReformCER podcast: The Tory leadership contest and what it means for EuropeIn this week’s CER podcast, Isabel Hardman, assistant editor of The Spectator, joins our director, Charles Grant. They consider the UK Conservative party leadership contest, where party members have to choose between Rishi Sunak, the former chancellor, and Liz Truss, the foreign secretary.
Charles and Isabel consider how each candidate’s government experience has shaped their stances on key issues, and examine what the outcome of the election could mean for Britain’s relationship with the EU and its place in the world.
Produced by Rosie Giorgi
Music by Edward Hipkins2022-08-1023 min
add to cartLast Gameboard: Shail MehtaLiz chats with CEO and co-founder Shail Mehta of Last Gameboard. Shail gives her insight on how she has navigated the e-commerce, tech, and gaming industries all while living through a global pandemic. From working at her family’s shop to funding her first product via Kickstarter, Shail’s determination and passion led her to build a product with tabletop gamers such as herself at the forefront.2022-07-2700 min
Give FirstESG Takeover: Soona CEO and UN PRI Head of Private Equity on How to Engage with InvestorsIn this second ESG takeover episode, Dr. Mairi-Jane Fox, who helps lead ESG at Techstars, talks with Soona CEO and Co-Founder Liz Giorgi and UN-sponsored Principles for Responsible Investment Head of Private Equity Peter Dunbar about different aspects of engaging with investors, including investor diligence, transparent conversations, and discussing ESG practices.First, Liz Giorgi explains the development of the candor clause, and how it benefits startup founders regardless of their identity. The candor clause helps facilitate open, honest conversations about investors' practices, and ultimately allows founders to make informed decisions about who they are taking money from.2022-07-2026 min
Startup to StorefrontSoona - Liz GiorgiPicture this, you’re looking to launch a Shopify store for your new product. You sign onto Shopify to set things up, only to realize you have a huge problem you have 0 photos. That’s where Soona comes in. Instead of having to do it yourself, Soona takes the stress away. You ship your products to their studio, you join a remote video call, and you only have to buy the assets you like. Photos, videos, and gifs. They’ve got you covered. In today’s episode we are talking with Liz Giorgi, the co-founder of Soona about how they hav...2022-07-1231 min
add to cartPepper: Jaclyn FuIn this episode Liz is joined by Jaclyn Fu, co-founder and CEO of Pepper, to talk bras, body positivity, and how to create a community for those under represented. After struggling to find a bra that actually fit Jaclyn set out to solve an issue that was otherwise being ignored. After a few prototypes, a seamless messaging strategy, and a successful Kickstarter campaign, Pepper has since become a predominant player in the lingerie industry with interest in tackling new categories. Check out the episode for the full story!2022-06-2216 min
add to cartSaltbox: Maxwell BonnieLiz chats with co-founder Maxwell Bonnie of Saltbox about his role in turning confusing warehouse logistics into a hybrid co-working space that supports e-commerce entrepreneurs scale their business. Beyond simply looking to solve one problem in the market, he also gives insight on future political aspirations he has down the line. Listen in on what Maxwell and his team take into consideration when crafting a smooth human experience to solve what most small-mid sized business owners consider to be a massive pain point.2022-05-2312 min
DealMakers: Entrepreneur | Startups | Venture CapitalLiz Giorgi On Selling Her Las Startup And Raising $51 Million To Help You Create Content That SellsLiz Giorgi got her feet wet bootstrapping her first company. After getting that business acquired she has gone on to launch a fast-growing venture-backed startup that has already raised tens of millions of dollars. Her latest company, Soona has attracted investment from top-tier financiers like Bain Capital Ventures, Union Square Ventures, Square Ventures, and Matchstick Ventures.
2022-05-1233 min
Million Dollar MondayThe Power of High Quality Media in eCommerceLiz Giorgi is a two-time media entrepreneur who challenges the norm. She is Co-Founder and CEO of Soona, a same-day photo and video studio designed to help brands get professional content for less than the price of stock. Previously, she started Mighteor, a production company that was one of the first in the country to provide online video strategy to brands as large as Facebook and U.S. Bank. Giorgi is an Emmy award winner, advocate for women in business, and recognized by Forbes 30 Under 30. Chapter Summaries0:42 - Introducing Liz4:54 - Creating Soona8:14 - S...2022-05-0220 min