Shows
Scratch: CMO InterviewsThe Modern CMO’s Playbook to First-Party Data With the CEO of mParticleWe’re thrilled to sit down with Michael Katz, the CEO of mParticle in this episode. mParticle is a leading customer data platform that helps businesses unify and activate their customer data to drive better marketing outcomes. They specialize in integrating various data sources to create unified customer profiles, enabling companies to deliver personalized and efficient marketing campaigns.In our conversation, Michael dives deep into the evolution of customer data management, sharing insights on how the shift from integration to intelligence is shaping the future of marketing. One of the key takeaways is his emphasis on the im...2024-10-2343 min
Open MarketFounder Mode with mParticle's Michael KatzMichael Katz, CEO and co-founder of the customer data platform mParticle, joins Joe Zappa and Eric Franchi on the pod to discuss his take on founder mode. Michael argues that founders can most effectively build organizations by focusing on two factors, context and culture, but most leaders optimize for the wrong factors when they make key hires.2024-09-1141 min
MY DATA IS BETTER THAN YOURSWann braucht man eine Customer Data Platform? – mit Robin G., mParticle
Wann braucht man eine CDP? Macht es überhaupt Sinn, eine CDP einzusetzen und wann braucht man sie? Ist eine CDP notwendig, um Marketing in den nächsten 3-4 Jahren erfolgreich umsetzen?
Darum geht es in der neuen Folge von MY DATA IST BETTER THAN YOURS, in der Host Jonas Rashedi mit Robin Geier spricht. Robin ist Director Digitalstrategy und Business Value bei mParticle, einem SaaS-Anbieter einer Customer Data Platform, die Realtime-Data, Governance und AI miteinander vereint.
Robin sitzt während der Aufnahme in der Sonne auf Mallorca, ist aber regelmäßig auch unterwegs, was in der Consultancy-Rolle gang und gäbe...2024-06-2841 min
The Marketing ScientistsNavigating the shifting MarTech landscape with Austin Hay (ex Branch, Ramp, mParticle)Today’s guest is Austin Hay. Austin, the co-founder of Clarify, brings a wealth of experience from roles in Martech at Ramp, and operations and go-to-market positions at Runway, mParticle, and Branch. With a focus on flexibility and intelligence, Austin is revolutionizing the CRM space with Clarify. Here are three things I learnt from Austin:Significant changes in the MarTech landscape Resetting expectations on what is trackable in marketingHow the traditional concept of the Customer Data Platform is evolving 2024-05-1036 min
Ditch Digger CEO with Gary Rabine#99 The Data Behind Business Success w/ Michael Katz, CEO & Co-Founder, mParticle IncDownload Gary’s 13 Keys to Creating a Multi-Million Dollar Business from https://www.DitchDiggerCEO.com/
Michael Katz (http://www.mparticle.com/) is the Co-founder and CEO of mParticle, the leading customer data platform helping the world's best brands unify data across all consumer touch points to optimize marketing outcomes and CX.
In this episode, Gary and Michael discuss:
1. The Power of Operationalizing Data Insights
2. The Entrepreneurial Journey of Taking The Leap
3. Challenges and Realities for Public Companies
4. Scaling Success in Niche Markets
5. The Importance of Ref...2024-01-1757 min
Humans of Martech87: Michael Katz: The Evolution of packaged CDPs, democratizing ML and the myths of composable and zero data copyWhat’s folks, today I’m pumped to be joined by Michael Katz, CEO and co-founder at mParticle, the leading independent customer data platform.Summary: In the contentious debate over Packaged and Composable CDPs, Michael delivers a clear-eyed perspective that cuts through the hype. Rejecting the idea that Pacakged CDPs are becoming obsolete, he emphasizes the continued importance of data quality, integrity, and privacy, and he warns against becoming entangled in marketing illusions. He also highlights the need for adaptability, dismissing some of the more pervasive myths in the martech landscape, such as the magic of zero copy...2023-09-0557 min
Inspired in 1515 Minutes on...Customer Data with Michael Katz of mParticleHow do you organize all of the different customer data across multi channel brands? Meet mParticle. Michael Katz has spent the past twenty years problem-solving in all things mar-tech, and he co-founded mParticle to integrate and orchestrate customer data for businesses. We cover the future of SEO in a generative AI-driven world, why influencers are the future of social media marketing, and how to build categorical dominance.2023-08-2517 min
Sales Talk for CEOsGoing from the Wild Wild West to Sales Structure with Michael KatzFrom youngest CEO on the Nasdaq to an industry he never dreamed he’d be in. You’ll want to dive into this exclusive interview with CEO Michael Katz, founder of mParticle, with a mission to unify and organize customer data, unlocking its untapped potential.mParticle was born from Michael’s triumph at Interclick, where data-driven approaches led to business success. Recognizing the growing significance of mobile and the complexity of customer data, he seized the opportunity to create a platform that could rise to these challenges.Because Michael didn’t know sales his strate...2023-08-1551 min
B2B Leadership PodcastAligning Your Leadership Aspirations With the Right Organization with Melissa BenuaWhat you say as a leader may not be what is received by the person you are speaking to.
Sometimes, things said with good intentions can have negative consequences.
This is why communication skills and emotional intelligence need to be at the top of every leader’s list.
In this episode, best-selling author and leadership coach Nils Vinje speaks with Melissa Benua, Senior Director of Engineering at mParticle.
Melissa went through a conversation with her boss early in her ca...2023-02-0137 min
Banking Transformed with Jim MarousThe Future of Open Banking in 2023Open banking has become a major driver of digital transformation across the financial sector, revolutionizing payments, lending, investments, and transactional ecosystems almost overnight.But the full potential of APIs and open banking have yet to be realized. Will 2023 be the watershed year for open finance in the U.S. and globally, or will regulation slow the innovation process?We have Ritesh Jain, Fintech founder and advisor and previous CTO of HSBC on the Banking Transformed podcast. Ritesh shares his perspective on the growth of APIs and open banking he expects in 2023 and where opportunities still e...2023-01-1740 min
Connected, by mParticleThe recipe for happy customers with Karan Gupta of Marley SpoonOn this episode host Abhi Seeth sits down with Karan Gupta, Global Head of CRM at Marley Spoon. They discuss strategies for keeping the customer at the center of your business, the importance of a unified view of the customer, and personalization tactics for preventing customer churn.2023-01-1143 min
Room For GrowthDemystifying Customer Data Platforms feat. mParticle CEO Michael KatzThe customer data platform (CDP) space is crowded and confusing. Do CDPs drive ROI? Will they even be relevant in five years? (Spoiler alert: The answer to both questions is “Yes, and…”) This week, mParticle CEO Michael Katz brings clarity to what’s become a controversial topic in the technology space. At its core, mParticle is a CDP that gathers data across diverse sources and organizes that into individual profiles to inform audience segmentation, custom attributes, marketing redeploys, and more. Before Michael launched and grew mParticle, he founded InterCLICK, an advertising technology company that grew revenue by 7x in two...2022-12-0744 minConnected, by mParticleTurning brick and mortar digital with Søstrene GreneIt turns out that there are advantages to being late in adopting a digital strategy. In this episode, I sit down with René of Søstrene Grene and Kasper of Vertica to discuss how they leveraged the wisdom of hindsight to bring a beloved brick and mortar retail experience into the digital world.2022-11-3049 minConnected, by mParticleBridging data strategy and business needs with Human37It's simply not good enough to just collect data. Nor is there a one-size-fits-all solution to building experiences that consumers love. In this episode of the pod I sit down with Julian and Vincent, two of the co-founders of Human37 to talk about all things customer data and how brands can develop a strategy that allows them to compete in an increasingly complex digital and privacy centric world.
2022-10-2548 min
Data UnlockedThe Future of CDP Category: Facts, Fiction, and Myths w/ Michael Katz, mParticle, CEOIn this week’s episode of Data Unlocked, Jason sits down for a second time with Michael Katz, the co-founder and CEO of mParticle.Before founding mParticle, Michael was the CEO of interclick, a data-driven advertising network, before selling it to Yahoo for $270 million.Today, he’s at the head of mParticle.mParticle is a customer data platform for multi-channel consumer brands. Their work helps the world's best brands unify data across all consumer touch points in order to optimize marketing outcomes and CX. In this episode, Michael discusses the future of CD...2022-10-0434 minConnected, by mParticleHospitality & Tech with Phil Crawford of CKE RestaurantsOn this episode of Connected, I sit down with Phil Crawford, Chief Technology Officer of CKE Restaurants to discuss all things customer experience in the Hospitality space. Phil shares his perspective on what the future of loyalty looks like in QSR and how he tackles the age old build-versus-buy conundrum.2022-09-2746 min
CX Confessions: The Customer Experience ShowMindful data collection in the age of data chaos with Michael Katz, Co-Founder and CEO, mParticleIn this episode of CX Confessions: The Customer Experience Show, hosts Staci Satterwhite, Chief Customer Officer at Khoros, and Spike Jones, General Manager, Strategic Services at Khoros, sit down with Michael Katz, Co-Founder and CEO of mParticle. Michael shares his tricks of the trade when it comes to tackling data chaos and operational complexity, as well as some helpful hints for aspiring founders in the tech space. Join us as we discuss:How organizations can prioritize sustainable growthTaking a mindful approach to data designHow to s...2022-09-1528 minConnected, by mParticleThe death of the cookie with Sean OakleyOn this episode of Connected, we sit down with Sean Oakley, Director of Data Product Management at NBCUniversal, for an enlightening conversation about the history of online advertising. We also discuss some of the major shifts taking place in the industry (hint: it's got something to do with cookies) and how organizations can drive high performance ad programs while also respecting consumer privacy.2022-09-0747 minConnected, by mParticleThinking beyond the stack with Adam GriffithsIn order to deliver a memorable customer experience, it’s not good enough to have only a best in class tech stack. The secret lies in how well your marketing and product teams communicate and work together. Join me in conversation with Adam Griffiths who shares his insights on helping industry leading brands break down both tech and communication silos to drive the business forward.
Connect with and follow Adam on LinkedIn (https://www.linkedin.com/in/adam-griffiths1991/)!
Pineapple on Pizza: 5 Yes, 2 No2022-07-2049 minBanking Transformed with Jim MarousAn Inside Look into Morgan Stanley’s Evolving Brand StrategyWith a long history of leading marketing efforts at various financial organizations, Alice Milligan was named the chief marketing officer of Morgan Stanley in May 2021 in conjunction with the acquisition of E-Trade by Morgan Stanley.With an evolving brand strategy to meet the needs of a more expansive, diverse consumer base, Milligan is tasked with communicating an expanding set of capabilities to these new audiences and modernizing the brand for future growth.We are joined by Alice Milligan, the CMO of Morgan Stanley. Milligan discusses her career journey and the global brand strategy of Morgan...2022-06-2152 minBanking Transformed with Jim MarousBanking Strategies to Withstand an Economic DownturnThe banking industry has a once-in-a-generation opportunity to transform legacy business models to become more competitive and more resilient during economic downturns.By integrating data, analytics, advanced technologies, automation, and an upskilled workforce, banks and credit unions can become more future-ready and agile in a crisis. These firms will also be able to take advantage of unique marketplace opportunities.I am fortunate to be joined on the Banking Transformed podcast once again by Ron Shevlin, Chief Research Officer at Cornerstone Advisors. We discuss strategies and tactics financial institutions must take today to become more prepared...2022-06-0747 minBanking Transformed with Jim MarousHow to Make ESG a Cornerstone of Your Bank’s Business ModelMore than ever, consumers want to associate with companies that are committed to environmental, social, and governance issues. This includes where they do their banking.But, while almost every financial institution is jumping on the bandwagon saying they are committed to doing what is good for society, how does a bank or credit unions differentiate from the noise in the marketplace?We are fortunate to have Chris Skinner, one of the foremost influencers in the banking industry and author of the book, ‘Digital for Good’, on the Banking Transformed podc...2022-05-2445 minBanking Transformed with Jim MarousBanking on the MetaverseIt’s been 30 years since the term Metaverse was coined, but big money and big hype is now making its way into daily conversations in banking and beyond.With the convergence of hundreds of millions of people with computer capacity at their fingertips, high-speed and high-capacity internet capabilities, the introduction of modern and affordable AR, VR and MR devices, and new assets powered by Web3 technology, the Metaverse is being defined in real-time daily.My guest on the Banking Transformed podcast is Ray Wang, Founder and Chairman of Constellation Re...2022-05-1033 minBanking Transformed with Jim MarousMarcus Acquires Fintech Firms to Become Dominant Banking PowerIn the past six years, Marcus has used an acquisition strategy to create a digital platform for consumer loans, credit cards, high-yield savings, automated investing, as well as providing tools to help consumers manage their finances.Most recently, Goldman Sachs completed the acquisition of GreenSky, growing the customer base of Marcus to over 13 million customers. With a no-fee, interest bearing checking account expected still in 2022, Marcus wants to be the primary bank for millions of people.Swati Bhatia, partner and head of direct-to-consumer business at Marcus is our guest on the Banking Transformed podcast. Swati di...2022-04-2637 minBanking Transformed with Jim MarousSimplifying Bank Marketing in the Age of ComplexityFinancial marketing has become increasingly complex as data and technology provides the opportunity for instant, personalized engagement. As consumer attention spans shorten, and the world becomes cluttered with noise, bank marketing must adjust accordingly.Choice proliferation and the exponential pace of change creates a combustible combination of complexity. Opportunities for simple banking experiences resonate, with greater loyalty and revenues being the reward.I am excited to have James Robert Lay, founder and CEO of the Digital Growth Institute on the show today. James Robert shares how banks and credit...2022-04-1242 minBanking Transformed with Jim MarousCan Traditional Banks Keep Up With Payments Transformation?The increasing scale and pace of change has been a constant characteristic of the payments landscape, driven by rapidly changing customer expectations and new technologies. The ability to deliver on these expectations, however, is still very much work in progress.Payments is an important element of a bank’s overall value proposition. More than ever, financial institutions must adapt new partnership strategies and operating models, while focused on building unique differentiation.Our guest on the Banking Transformed podcast is Matthew Wilcox, President of Digital Payments and Data Aggregation at Fi...2022-03-2942 min
Programming Throwdown130: Ethical Hacking with Ted Harrington"Hacking" is a word that evokes awe from the public, laughter from developers, and pure fear from technology leaders. But what really is hacking? What does trust really mean and how do we acquire and keep trust on the Internet? It turns out that, while hacking is associated with computers, the methods behind it have been around since the dawn of time. Today we have Ted Harrington from ISE to dive deep into hacking, all the way from the medieval times to today. 00:00:15 Intro00:01:25 Introducing Ted Harrington00:07:10 Ethical Hackers, Non-Ethical Hackers, and P...2022-03-281h 25
Connected, by mParticleBonus Episode: Chee Chew and Michael Katz of mParticle on data as a competitive advantageIn this fireside chat, Chee Chew, CPO of mParticle, shares his learnings from working with data-centric businesses like Amazon and Google. In his words, “The advantage goes to the organizations that can activate their customer data for better decision making and improved, personalized customer experiences. All B2C companies will be able to personalize at scale, a capability only the Amazons of the world have today.”
Michael Katz, CEO of mParticle, hosts the conversation as they dig into the movement of data from afterthought to strategic asset, the evolution of customer data maturity and what it takes to s...2022-03-2446 min
The Sales EvangelistNabeil Alazzam | Why Your Sales Forecast is Not Accurate and How to Fix ItCreating a valuable and accurate sales forecast is dependent on your ability to anticipate the success of sales. So how does the founder and CEO of forma.ai Nabeil Alazzam motivate and drive his team to maintain momentum? Through sales incentives! Using sales incentives and data-driven forecasting, Nabeil encourages his salespeople to reach specific and measurable objectives. How Nabeil defines sales forecasting: It depends on whether the forecast is for a team leader or a representative. As a leader, it’s taking data across the team and using it to aggregate results. On the rep level, ac...2022-03-2128 min
The Sales EvangelistDonald Kelly | The Things Every Seller Must Know About ForecastingToday’s episode of The Sales Evangelist launches a new series on forecasting! When it comes to forecasting, there are a ton of strategies and tactics you can use to develop a solid background on it. In this episode, Donald discusses the three things you must know about forecasting before starting. But first, what is forecasting? In essence, it’s your ability to predict what will happen in the future. As a sales professional (and especially as a sales manager), you must be able to estimate how your team will perform throughout the week, month, and quart...2022-03-1815 minData UnlockedA Candid Conversation about the Future of the CDP with Michael Katz, CEO & Co-Founder, mParticleIn this episode of Data Unlocked, Jason is joined by Michael Katz, CEO and Founder of mParticle, a Customer Data Platform (CDP) founded in 2013. Jason & Michael dissect the aspect of the CDP category and consider the basics around the data value chain - starting with collection, governance, and aggregation - and ending with marketing & business enablement to affect data-driven outcomes across segmentation, personalization, and cross-channel targeting.The two then go on to discuss emerging technologies in the modern data stack, reverse ETL, and a next-generation set of MarTech tools & channels. Finally, they chat about the future of...2022-03-1628 minBanking Transformed with Jim MarousReimagining Money Experiences in BankingOver the past several years, my team at the Digital Banking Report has asked financial institutions globally what their primary objective was. Overwhelmingly, it has been to create better customer experiences.The problem is that creating a great experience is no longer enough. Consumers are looking for financial advocates and ways to achieve better financial outcomes. They expect their financial partners to use insight available to provide the path for a secure financial future.I am excited to have Jane Barratt, Chief Advocacy Officer at MX Technologies on the...2022-03-1542 min
The Sales EvangelistPhillip Stutts | The Entry Point to Closing More DealsWhile mastering closing is critical, understanding how to open with a data-driven approach is a powerful component to help find and complete more deals. In today’s episode of The Sales Evangelist, Donald is joined by author and founder of Win BIG Media Phillip Stutts to discuss the proper ways to begin prospecting. The average American sees up to 10,000 ads every day. Ipso facto, how is your messaging breaking out of the clutter? The correct entry point for salespeople is to create a deeper connection with the prospect and understand what moves them. Whether it’s a B2B...2022-03-1433 min
The Sales EvangelistIsaac Ho | How to Mentally Prepare for a Successful Discovery CallThe best way to have a great discovery call is by mentally preparing for the call beforehand. But what’s the best way to do this? In today’s episode of The Sales Evangelist, Donald is joined by sales and mindset coach Isaac Ho to discuss his strategies and tricks to prepare for a successful discovery call. Mental preparation can be the difference between an okay and a great call. People often make decisions that fuel a latent belief they’re not even aware they have. Sales is just a transfer of energy. If you’re unprepared...2022-03-1127 min
The Sales EvangelistJeremy Miner | How To Properly Conduct a Discovery Call & Not Scare Away Your ProspectDiscovery calls are thought to be a challenging element for almost any salesperson. But what if we were to tell you there’s a way to see more success with them? In today’s episode of The Sales Evangelist, Donald is joined by the founder of 7th Level Jeremy Miner to discuss discovery call techniques that don’t scare away your prospect (because we don’t want that, trust me.) What makes a bad discovery? Sellers are taught the selling “ABC’s - Always Be Closing. But with today’s cautious buyers, this strategy doesn’t always come acro...2022-03-0733 min
The Sales EvangelistChris Brisson | How to Use Text Messages to Increase Discovery Call Show RateWhile setting up discovery calls is the first half of the battle, the other half is getting the prospect to show up. And a great solution to drive attendance is by using a text message. In today’s episode of The Sales Evangelist, Donald is joined by founder and CEO of Salesmsg Chris Brisson to talk about how you can use text messaging to increase meeting show rates. SMS can be used for anything, from lead generation to conversion and engagement. Sales is a three-step process: sign up, show up, and pay up. Creating a multichannel appr...2022-03-0424 minConnected, by mParticleEmpowering local restaurants with Jordan Plecque of ChowNowIt's an understatement to say the restaurant business is tough. Local mom and pops not only have to concentrate on creating dishes that consumers love, but they now also need to offer digital ordering experiences to meet their customers' needs. In this episode I speak with Jordan Plecque, Analytics and Data Science Manager at ChowNow, about the digital ordering ecosystem and how ChowNow's commission-free products help level the playing field for our favorite neighborhood eateries.2022-03-0241 minBanking Transformed with Jim MarousBlockchain, NFTs, Web 3.0, and Technologies Enabling the MetaverseIf there was any doubt about the mainstream acceptance of cryptocurrency, you didn’t need to look any further than the ads during this year’s SuperBowl, where three of the top five apps whose ads delivered the strongest download growth were crypto ads.At the same time, the recent NFT boom has seen many individual NFTs sell for upwards of $1M each, with one selling for close to $70 million. There is also more discussion than ever around the future of Web 3.0 and the Metaverse.To unravel all of thes...2022-03-0138 min
The Sales EvangelistDonald Kelly | 7 Discovery Call Mistakes You Need to FixDiscovery calls aren’t just the first part of the process - they’re where the close begins. In today’s episode of The Sales Evangelist, Donald will dive into seven common mistakes salespeople make when making discovery calls (and, more importantly, how you can fix them.) Stop the lackluster pre-call prep. We know back-to-back zoom meetings can be tiring. But from the prospect’s perspective, you have just one meeting. So come prepared! It’s not just a discovery for you; it’s a discovery for the prospect to see if they’re interested in working with you. Consider c...2022-02-2817 min
The Sales EvangelistA.J. Vassar | Mentally Program Yourself to Become a Prospecting ExpertProspecting is a critical element of the sales process. After all, how can you expect new business if you aren’t finding new prospects who can benefit from your product? In today’s episode of The Sales Evangelist, Donald is joined by entrepreneur and speaker AJ Vassar to discuss how to prepare yourself for better prospecting. Salespeople need new clients in their pipeline. Despite this, it’s an area where people are frequently challenged. In sales, we learn ABC - always be closing. But, just as important is the idea of the prospecting ABC - always be conne...2022-02-2523 min
Selling In ColorClosing Out The Season | Donald Kelly - 052We’ve come to the end of another season of Selling in Color! In this season’s finale, Donald touches on some of the great episodes and looks forward to what’s coming next for the podcast. A look back on some great episodes: Nia Lewis shared how she overcame her imposter syndrome. Janice B. Gordon discussed the racial inequalities of sales teams in the U.K. Jerry Brooner told us how he builds diverse sales teams. Stephanie Chung shared her experience with high-ticket selling. Natasha Hemingway explained how crucial it is for us to invest in our...2022-02-2405 min
Selling In ColorClosing Out The Season | Donald Kelly - 052We’ve come to the end of another season of Selling in Color! In this season’s finale, Donald touches on some of the great episodes and looks forward to what’s coming next for the podcast. A look back on some great episodes: Nia Lewis shared how she overcame her imposter syndrome. Janice B. Gordon discussed the racial inequalities of sales teams in the U.K. Jerry Brooner told us how he builds diverse sales teams. Stephanie Chung shared her experience with high-ticket selling. Natasha Hemingway explained how crucial it is for us to invest in our...2022-02-2405 min
The Sales EvangelistGabrielle Blackwell | How to Find Mentors and Coaches to Help You Reach Your GoalsIt’s no secret that mentors and coaches can be the extra push that gets us to the top. But how can we go about finding great mentors? In today’s episode of The Sales Evangelist, Donald is joined by Gabrielle Blackwell (GB), co-founder of Women in Sales Club (which focuses on empowering and enabling women to succeed in sales), to discuss her tactics and strategy when finding and interacting with a potential mentor. The problem: There’s a need for mentors. When GB got into sales, she wanted to be the best. However, she needed to lea...2022-02-2128 min
The Sales EvangelistAndy Paul | Sell Without Selling OutMany salespeople rely on assumptions about salespeople - think the cringe-inducing car salesman from movies. But while there’s truth in its origins, that description is no longer true to the modern salesperson. And while the modern salesperson embraces technology to achieve more, they often fall short. The takeaway? We aren’t getting better at selling. So how can we improve? In today’s episode of The Sales Evangelist, Donald brings on sales teacher, author, and consultant Andy Paul to discuss his strategy for revitalized selling. While there are commonalities, there is more than one way to sell w...2022-02-1849 minConnected, by mParticleLoyalty 2.0 with Kevin Fitzpatrick of Ruby TuesdayWhat’s the key to building a great loyalty program? In this episode I connect with Kevin Fitzpatrack, SVP of Digital and Performance Marketing at Ruby Tuesday, to discuss loyalty programs and what restaurants can learn from retail about improving the guest experience.2022-02-1648 min
Selling In ColorDonald Kelly | 10 Things You Must Consider Before Leaving Your Sales JobWe’re in The Great Reshuffle - a time where many people leave their jobs in pursuit of another. While you might want to move on to your next adventure, are you sure you’ve done everything you should before leaving? Find out on today’s episode of Selling in Color the ten things you must consider before leaving your current job. Don’t leave a job and make them regret hiring you in the first place. Who knows what life holds; you might want to rejoin that company again! When it comes to employment, don’t burn brid...2022-02-1515 minBanking Transformed with Jim MarousOakNorth: A Blueprint for Future Bank SuccessBusinesses are becoming big business in banking. Unfortunately, most businesses have trouble getting fast and flexible financing.Founded in 2013, OakNorth is a fintech bank that focuses on making loans to small- to medium-sized businesses in the U.K. Beyond launching a neobank, OakNorth has also created lending technology for other financial institutions that delivers credit decisions up to ten times faster than traditional models.We are very fortunate to have Jackson Hull, COO of OakNorth on the Banking Transformed podcast. He will discuss the origin of OakNorth and how this fintech has grown to be...2022-02-1545 min
The Sales EvangelistBill McCormick | How to Convert Connections to Conversations with LinkedInMore people use LinkedIn now than ever before. Is it the promised land? Not quite. But it’s still an excellent resource to find leads, start conversations, and ultimately convert connections. In today’s episode of The Sales Evangelist, Donald is joined by authentic seller and co-host of the making Sales Social Podcast Bill McCormick to discuss generating conversations that convert on everyone’s favorite professional social media platform. Three groups of people to understand on LinkedIn: The Lion: The people with a ton of connections they might not know very well. (Recruiters are a great example...2022-02-1434 min
The Sales EvangelistTyler Lessard | How Do I Get Enterprise Buyers to Watch My Videos?Video is one of the most successful and valuable tactics salespeople can implement to land more meetings and reach higher sales goals. But it can be challenging to start without understanding the basics. On today’s episode of The Sales Evangelist, Donald is joined by Vidyard’s VP of Marketing and Chief Video Strategist Tyler Lessard to discuss how you can start integrating video content into your outreach campaigns. Common Video Mistakes: The largest mistake is the perception of video in today’s business world. Video is no longer a one-to-many, high-quality product like movies and advert...2022-02-1132 min
Selling In ColorJason Bay | Changing The Email GameEmails are critical for successful salespeople. In today’s episode of Selling in Color, Donald goes over his favorite email tips, tricks, and best practices with all-star guest Jason Bay, co-owner of Blissful Prospecting. Changing the email game Engaging in the “murder by numbers approach” of sending 1,000 emails to land five appointments impacts the customer quality. To work with a specific group of customers, show them you’re their peer. Don’t be the spam-sending stranger, be the friendly (but informative) industry peer. You’ll send less mail with this account-based approach, but the return will be better. ...2022-02-0822 min
The Sales EvangelistNicolas Vandenberghe | Speed to Lead: Converting New Web Visitor Interest to RevenueConverting web leads is the dream for virtually every B2B company. What if we told you there’s a way to increase the conversion rate for web visitors by as much as double your current rates? In today’s episode of The Sales Evangelist, Donald is joined by co-founder and CEO of Chili Piper, Nicolas Vandenberghe, to discuss how his SaaS platform does just that. Only a fraction of website visitors turns into sales leads. The key to improving your conversion rate is to automate your inbound process. The old inbound strategy depended on a human...2022-02-0722 min
The Sales EvangelistDonald Kelly | Two Things Your Prospect Want To Know On Your Cold CallThere aren’t many people in the world who look forward to cold calling. (And if you're one of those people, you deserve an award.) But if you want to see an immediate improvement in your cold outreach, there are two things your prospects should know as soon as you start your first interaction. Find out what those are on today’s episode of The Sales Evangelist. 1: Who are you? Your initial outreach should include your name (we hope that’s obvious). Still, it should also include the relevant information about you that will ease prospect anxiety...2022-02-0412 min
Selling In ColorDonald Kelly | Three Simple Ways To Elevate An Underrepresented Seller This MonthAs we enter Black History Month, it’s important we remember ways to encourage and elevate underrepresented sellers. Only 20% of sales professionals are people of color; this month is the perfect time to acknowledge that discrepancy and take steps to a more diverse sales community. So on today’s episode of Selling in Color, Donald details three simple ways to elevate underrepresented sellers. Utilize LinkedIn to highlight someone. A previous Selling in Color guest, DeJuan Brown (check out his episode here), used to make weekly LinkedIn posts highlighting others in his community. Hiring managers say they don’t know...2022-02-0112 min
Selling In ColorDonald Kelly | Three Simple Ways To Elevate An Underrepresented Seller This MonthAs we enter Black History Month, it’s important we remember ways to encourage and elevate underrepresented sellers. Only 20% of sales professionals are people of color; this month is the perfect time to acknowledge that discrepancy and take steps to a more diverse sales community. So on today’s episode of Selling in Color, Donald details three simple ways to elevate underrepresented sellers. Utilize LinkedIn to highlight someone. A previous Selling in Color guest, DeJuan Brown (check out his episode here), used to make weekly LinkedIn posts highlighting others in his community. Hiring managers say they don’t know a...2022-02-0112 minBanking Transformed with Jim MarousImproving Financial Health for All Requires Unprecedented ActionWhile government intervention in response to the COVID-19 pandemic helped many people improve their financial situations, most people in the United States continue to struggle with their financial health.The question becomes whether policymakers, financial services providers, employers, healthcare providers, and other stakeholders will take advantage of opportunity to create policies and solutions that support the long-term expansion of financial wellbeing for all.Our guest on the Banking Transformed podcast is Jennifer Tescher, Founder & CEO of the Financial Health Network. She discusses the changes to financial wellbeing that have...2022-02-0145 min
The Sales EvangelistBrandon Fluharty | 7 Steps to Making 7 Figures in Enterprise SaaS SalesMany salespeople dream of reaching the illustrious seven-figure earners club. But how can you achieve this goal? In today’s episode of The Sales Evangelist, Donald is joined by Brandon Fluharty to discuss his seven-step framework for making seven figures in enterprise SaaS sales. There are core truths to seven-figure selling: You’re likely selling to large enterprise companies. While you can do it with small and medium-sized companies, it is challenging. You have experience (and confidence) selling to large clients. You need the patience to endure incredibly long sales cycles. Get in the right environment. Find yo...2022-01-3139 min
The Sales EvangelistBrad Sugars | 90 Days to Revolutionize Your ThinkingAs we enter the new year, there’s no time like the present to set new goals and embrace the productive mindset you’ve always wanted. In today’s episode of The Sales Evangelist, Donald is joined by lifelong businessman, best-selling author, and coach Brad Sugars to discuss how you can revolutionize your thinking. Revolutionize your mindset to get to the next level: It starts with the acknowledgment that your attitude needs to change. Brad’s formula for success: Dreams x Goals x Learning x Planning x Action. Getting to that next level involves all five of these...2022-01-2826 min
Selling In ColorDonald Kelly | Three Ways To Nurture Your LinkedIn ContactsLike many sales professionals, you probably have a ton of contacts on LinkedIn. But how do you connect and build relationships with those people? Find out on today’s episode of Selling in Color! In this episode, Donald shares his insights (and his screen) to help you nurture your LinkedIn contacts. Visit The Sales Evangelist website page for this episode to follow along on Donald’s screen. Take advantage of LinkedIn notifications. If someone announces a new position, comments on your post, or shares an article, use that to create a personal touch in your message. Remember, you...2022-01-2514 min
Selling In ColorDonald Kelly | Three Ways To Nurture Your LinkedIn ContactsLike many sales professionals, you probably have a ton of contacts on LinkedIn. But how do you connect and build relationships with those people? Find out on today’s episode of Selling in Color! In this episode, Donald shares his insights (and his screen) to help you nurture your LinkedIn contacts. Visit The Sales Evangelist website page for this episode to follow along on Donald’s screen. Take advantage of LinkedIn notifications. If someone announces a new position, comments on your post, or shares an article, use that to create a personal touch in your message. Remember, you don’...2022-01-2514 min
The Sales EvangelistLee B. Salz | How B2B Sellers Can Sell Differently and Earn More MoneyDifferentiation is critical when operating as a B2B seller. But what’s the best way to differentiate and ensure you earn more money? In today’s episode of The Sales Evangelist, Donald is joined by management strategist Lee B. Salz to understand how to effectively set yourself apart in B2B sales. Why does Lee have a passion for B2B sales strategy? The short answer? Golden Girls. The long answer? Lee needed a job his junior year of high school, so he was hired to drive the vehicle for a dry cleaning delivery service. Lee wa...2022-01-2428 min
The Sales EvangelistNatasha Hemmingway | The 5-Step Formula That Will Rewire the Brain to Think Like a Sales ProFor many salespeople, a change in mindset encourages growth as you cultivate your sales practice. And on today’s episode of The Sales Evangelist, Donald is joined by sales consultant and speaker Natasha Hemmingway to learn her 5-step formula to rewire the brain and think like a sales pro. With 16 years of corporate sales experience (and multiple years as a professional sales consultant), Natasha believes that sales changes everything. It gives us access, opportunities to impact and influence others and help solve their problems. Step One: Mindset Many sales teams focus exclusively on the numbers, hustling fo...2022-01-2129 min
Selling In ColorDonald Kelly | How Do I Grab Someone's Attention On LinkedIn If They Have Not Accepted My Request?While Donald was talking with another person of color in sales, he was lamenting over a lack of accepted connection requests on LinkedIn. (Hey, we’ve all been there.) So on today’s episode of Selling in Color, Donald shares his tips to grab someone’s attention on LinkedIn (whether or not they’ve accepted a connection request.) In this episode, Donald shares his screen to show how you can use these strategies yourself. To watch the video, click here: https://youtu.be/kMCE-0_vFEU Withdraw your request and resend it later: Depending on the leng...2022-01-1818 min
Selling In ColorDonald Kelly | How Do I Grab Someone's Attention On LinkedIn If They Have Not Accepted My Request?While Donald was talking with another person of color in sales, he was lamenting over a lack of accepted connection requests on LinkedIn. (Hey, we’ve all been there.) So on today’s episode of Selling in Color, Donald shares his tips to grab someone’s attention on LinkedIn (whether or not they’ve accepted a connection request.) In this episode, Donald shares his screen to show how you can use these strategies yourself. To watch the video, click here: https://youtu.be/kMCE-0_vFEU Withdraw your request and resend it later: Dependin...2022-01-1818 minBanking Transformed with Jim MarousPayments Innovation Drives Growth at American ExpressThe future of payments includes a world where consumers and businesses can move funds to anywhere in the world, instantaneously, 24/7/365, with full transparency, privacy, and security.While there is agreement on the desired outcome, there are multiple paths to achieve this goal, leveraging varied payment rails, artificial intelligence, blockchain technologies and even digital currencies.We are very fortunate to have Luke Gebb, executive vice president of Amex Digital Labs on the Banking Transformed podcast. He discusses the massive changes that have occurred in the payments marketplace since the pandemic...2022-01-1834 min
Data SkepticMatrix Profiles in StumpySean Law, Principle Data Scientist, R&D at a Fortune 500 Company, comes on to talk about his creation of the STUMPY Python Library. Sponsored by Hello Fresh and mParticle: Go to Hellofresh.com/dataskeptic16 for up to 16 free meals AND 3 free gifts! Visit mparticle.com to learn how teams at Postmates, NBCUniversal, Spotify, and Airbnb use mParticle’s customer data infrastructure to accelerate their customer data strategies.2022-01-1739 min
The Sales EvangelistDonald Kelly | Five Misconceptions Most Salespeople Struggle With About MindsetMany salespeople have a misconstrued mindset about mindset itself, hindering success and costing more money. In today’s episode of The Sales Evangelist, Donald discusses five common sales misconceptions and how to overcome them. So start the new year by overcoming these common misconceptions. Myth #1: Mindset is a soft skill and can’t be proven to result. Yes, motivational things are important and cool. But pep talk motivation has a purpose - it helps you perform. If your mind is game-ready, the performance will follow. Mindset isn’t just your motivation; it’s the way you think. M...2022-01-1717 min
The Sales EvangelistRichard White | Sales Challenges in a Fully Remote or Hybrid EnvironmentRemote and hybrid work environments can be challenging. Back-to-back Zoom calls quickly blur together, and many salespeople find that, even with note-taking, there are gaps in recollection when the follow-up meeting arrives. In today’s episode of The Sales Evangelist, Donald is joined by Richard White to discuss his sales app, Fathom, which helps address and overcome these sales issues. Salespeople juggle note-taking, conducting conversations, and remembering essential elements of meetings for later discussions. Because of this huge workflow, it’s easy for things to fall through the cracks. So, Richard built the free app Fathom for Z...2022-01-1422 min
Selling In ColorDonald Kelly | Three Planning Tips To Double Your Sales In 2022Do you want to double your sales deals in 2022? In today’s episode of Selling in Color, Donald shares his three planning tips for the new year. Tip #1: Make planning a part of your daily routine. Enterprise companies lose 10% of sales due to poor planning. So don’t be like them! Do the things you have planned to do, whether that’s prospecting, research, discovery calls, or anything else. The snowball effect is real - missed opportunities only lead to more missed opportunities. Donald’s advice: Set aside thirty minutes each day to plan for the following...2022-01-1116 min
Selling In ColorDonald Kelly | Three Planning Tips To Double Your Sales In 2022Do you want to double your sales deals in 2022? In today’s episode of Selling in Color, Donald shares his three planning tips for the new year. Tip #1: Make planning a part of your daily routine. Enterprise companies lose 10% of sales due to poor planning. So don’t be like them! Do the things you have planned to do, whether that’s prospecting, research, discovery calls, or anything else. The snowball effect is real - missed opportunities only lead to more missed opportunities. Donald’s advice: Set aside thirty minutes each day to plan for the following...2022-01-1116 minConnected, by mParticleMaximizing organizational relationships with Taylor DiVincenzoIn this episode, we interview Taylor DiVenchenzo, Sr. Solutions Engineer, Brand Marketer, and Programmatic Media Buyer. Having worked on all sides of the equation from agency to tech provider to brand, Taylor shares his wisdom on how all sides can maximize the partnership. We also get into programmatic media and how, if done right, can lead to some memorable customer experiences.
Pineapple on Pizza: 3 Yes, 1 No2022-01-1151 min
The Sales EvangelistGina Trimarco | You Can't Do EverythingBack-to-back meetings can drain your mental energy and, subsequently, your commission check. Working a hybrid of virtual and in-person work can be challenging while caring for your physical and mental health. In today’s episode of The Sales Evangelist, Donald is joined by master sales trainer and Sales Gravy coach Gina Trimarco to discuss her strategy to find balance in a world where salespeople are expected to do everything. Twelve years of owning a sales company (and an improv theatre) taught Gina important life lessons. Namely, the soft skills of improv help people be more organic in...2022-01-1028 min
The Sales EvangelistJerry Brooner | Scaling Teams Across Countries, Cultures, and ContinentsWithout sales, companies wouldn’t generate revenue! And with hundreds of thousands of niches and topics for sales professionals, creating an effective hiring strategy is critical for companies to fill their team with qualified and creative talent. In today’s episode of The Sales Evangelist, Donald is joined by Jerry Brooner, President of Global Field Operations at Enable, to discuss his best sales hiring practices. Finding and keeping good talent is a warzone. To be clear, there is no shortage of talent. But many hiring managers just aren’t searching in the right places for the right...2022-01-0725 min
Selling In ColorA.J. Vassar | Entrepreneurship: A Fancy Word for SalesWorking in sales isn’t hard if you work with the right mindset. In today’s episode of Selling in Color, Donald is joined by International Speaker and sales expert A.J. Vassar to learn why sales and entrepreneurship are B.S. (and by that, we mean a Belief System.) People value things they think are rare. Gold, diamonds, and silver are rare, so we value them. But would you rather have water or a diamond? After all, only one of those things keeps you alive. Value is relative to the situation and the amount of somet...2022-01-0429 min
Selling In ColorA.J. Vassar | Entrepreneurship: A Fancy Word for SalesWorking in sales isn’t hard if you work with the right mindset. In today’s episode of Selling in Color, Donald is joined by International Speaker and sales expert A.J. Vassar to learn why sales and entrepreneurship are B.S. (and by that, we mean a Belief System.) People value things they think are rare. Gold, diamonds, and silver are rare, so we value them. But would you rather have water or a diamond? After all, only one of those things keeps you alive. Value is relative to the situation and the amount of somet...2022-01-0429 min
The Sales EvangelistDonald Kelly | Three Mistakes Salespeople Make When Setting New Year GoalsIt’s easy to make simple mistakes when setting goals for the new year, especially if you quickly fall back into the same habits as you did the previous year. So on today’s episode of The Sales Evangelist, Donald discusses the three mistakes salespeople make when setting goals and how you can prevent those same pitfalls. And happy birthday to Donald’s sister, Jessica! 1. Don’t set huge goals without a plan. A Harvard study revealed that people aren’t likely to succeed in huge goals. The key is to set micro-goals that are far easier to o...2022-01-0319 min
Selling In ColorNatasha Hemmingway | Succeed In Sales By Investing In YourselfReaching your professional goals is easy (well, at least more accessible) if you take time to invest in your success. In today’s episode of Selling in Color, Donald is joined by speaker, consultant, and business owner Natasha Hemmingway to discuss how she reached the success she has today and how you can do it too by investing in yourself. Natasha has worked in sales since college graduation. She spent 16 years in medical and healthcare sales, working from sales rep to management. Since then, she has worked in the entrepreneurial business for five years as a sp...2021-12-2826 min
The Sales EvangelistDonald Kelly | Here is How I am Prepping for 2022As we move into 2022, there’s no time like the present to set new goals and be prepared for the year ahead. So what is Donald doing to prepare for 2022? He’s adding three books to his reading list (and you should too.) The Big Leap by Gay Hendricks: Getting past your comfort zone can be a challenge. When it comes to quotas, commissions, and sales targets, many salespeople trap themselves into thinking that they can only do a certain amount. But I’ll ask you this - why can’t you make more? Don’t be your own w...2021-12-2714 min
The Sales EvangelistDonald Kelly | Best Sellers In History – “Jesus Christ”Disclaimer: This episode isn’t to convince listeners to become Christians; it’s to highlight how Jesus Christ persuaded people (a crucial sales trait.) As we near Christmas Day, we thought it would be fun to revisit an episode from the TSE Archives. In this episode, Donald kicked off his “Best Sellers in History” series with Jesus Christ. How did he start a movement, persuade people, and convince people to change their lives? Well, he sold them on the idea! And here are the seven reasons he was so successful: He Showed Sympathy and Built Rapport...2021-12-2437 min
Selling In ColorLisa Nichols | Abundance Now: Amplify Your Life & Achieve Prosperity TodayIn this episode of Selling in Color, we’re pulling an episode from the vault of TSE that will greatly help you further your sales game. Sales professionals all desire success, but how exactly can you bring that desire to fruition? Lisa Nichols is a transformational coach who uses education, motivation, and inspiration to help her clients achieve prosperity. Lisa discovered in her twenties that she was functionally dyslexic. Her English teacher told her she was the worst writer she had ever met. Even her speech teacher told her, “Ms. Nichols, I recommend you never speak in pub...2021-12-2142 min
The Sales EvangelistRachel Pitts | 5 Phone Cold Outreach Strategies To Use In 2022Cold outreach can be the worst part of your day for most salespeople. But if you had an easy-to-follow strategy, would that make it better? (Our answer: absolutely!) In today’s episode of The Sales Evangelist, Donald is joined by Rachel Pitts, co-host of Women Your Mother Warned You About, to discuss five cold outreach strategies to use in 2022. Rachel’s selling journey started in real estate: Rachel started her real estate journey during the 2008 market crash (AKA a lousy time to start), where she worked for ten years. After later working in the mortgage industry, she r...2021-12-2027 min
The Sales EvangelistJulie Hansen | How to Make Your Initial Zoom Meetings More Engaging Whether You Can See Your Customer or NotWhile we might be in a post-pandemic world, the myriad of zoom calls is here to stay. But, for any professional, creating and maintaining professional virtual relationships is more complex than in-person. In today’s episode of The Sales Evangelist, Donald is joined by actor, author, and founder of Selling On-Video Master Class Julie Hansen to learn how to better engage our virtual audiences. When transitioning from theatre to camera, she had to practice communication. When everyone went virtual, Julie noticed other people struggling (as she was) to communicate through a camera. So, she created her mas...2021-12-1725 minConnected, by mParticleLeveraging emerging platforms to create meaningful customer experiences with Miguel NavarroIn this episode, I interview Miguel (Migs) Navarro, Digital Transformation Leader and Patented Inventor. Migs takes us along the journey of how his childhood experiences in the Philippines shaped his love for technology and ultimately led to his passion for digital experiences. We talk through how organizations can spot emerging platforms and leverage them to create meaningful customer outcomes.
Pineapple on Pizza: 2 Yes, 1 No
2021-11-3051 min
Stanford eCornerLynda Kate Smith (mParticle) - Marketing for EntrepreneursAs the Chief Marketing Officer for companies that have included Twilio, Jive, Genpact, Nuance, and Genesys Telecommunications Laboratories, Lynda Kate Smith has owned go-to-market strategy and full marketing responsibilities across a diverse set of industries, particularly in the area of tech products and services. She is currently a consultant/fractional CMO for mParticle and Misty Robotics, and also teaches Global Entrepreneurial Marketing in Stanford University’s School of Engineering. In this conversation with Stanford adjunct lecturer Ravi Belani, Smith walks listeners through the fundamental lessons of her Stanford class, using real-world examples to illustrate the importance of marketing in technology en...2021-10-1354 min
Entrepreneurial Thought Leaders (ETL)Lynda Kate Smith (mParticle) - Marketing for EntrepreneursAs the Chief Marketing Officer for companies that have included Twilio, Jive, Genpact, Nuance, and Genesys Telecommunications Laboratories, Lynda Kate Smith has owned go-to-market strategy and full marketing responsibilities across a diverse set of industries, particularly in the area of tech products and services. She is currently a consultant/fractional CMO for mParticle and Misty Robotics, and also teaches Global Entrepreneurial Marketing in Stanford University’s School of Engineering. In this conversation with Stanford adjunct lecturer Ravi Belani, Smith walks listeners through the fundamental lessons of her Stanford class, using real-world examples to illustrate the importance of marketing in te...2021-10-1354 min
Entrepreneurial Thought Leaders Video SeriesLynda Kate Smith (mParticle) - Marketing for EntrepreneursAs the Chief Marketing Officer for companies that have included Twilio, Jive, Genpact, Nuance, and Genesys Telecommunications Laboratories, Lynda Kate Smith has owned go-to-market strategy and full marketing responsibilities across a diverse set of industries, particularly in the area of tech products and services. She is currently a consultant/fractional CMO for mParticle and Misty Robotics, and also teaches Global Entrepreneurial Marketing in Stanford University’s School of Engineering. In this conversation with Stanford adjunct lecturer Ravi Belani, Smith walks listeners through the fundamental lessons of her Stanford class, using real-world examples to illustrate the importance of marketing in technology en...2021-10-1354 minConnected, by mParticleWinning the streaming wars with Danny Joseph of DiscoveryIn this episode I interview Daniel (Danny) Joseph, VP of Product, DTC at Discovery Inc. As a product leader, Danny shares his wealth of knowledge on how to think about and create differentiated customer experiences in direct-to-consumer media. We dive deep into Danny’s perspective on how the streaming wars came to be, how the proliferation of screens and development of OTT platforms create new opportunities (and challenges) for connected experiences, and how Danny works with other parts of his organization to drive better product decisions.
You can learn more about Danny by visiting his LinkedIn page (ht...2021-10-0148 min
Connected, by mParticleEfficient Scaling: Nick Warner of Route on driving sustainable growth with limited resourcesIn this episode I interview Nick Warner, Head of Growth at Route and one of the rising stars of startup growth hacking. Nick has spent his entire career mastering the most important aspects of growth across both product- and marketing-led initiatives. We dive deep into specific best practices on how to think about prioritizing in the face of limited resources (08:59), how to work effectively across functions (21:01), and how to optimize customer acquisition costs (30:35).
You can learn more about Nick by visiting his Linkedin page (https://www.linkedin.com/in/1-nick-warner/) and be sure to check out what...2021-09-0945 min
Breaking ChangesEpisode 14: “Managing Data Sprawl and Interoperability” with Melissa Benua, Director of Engineering at mParticleIn this episode of Breaking Changes, Postman Chief Evangelist Kin Lane welcomes Melissa Benua, Director of Engineering at mParticle, to discuss best practices for integrating data feeds from hundreds of different sources, along with the challenges and opportunities for DevOps in this area.
2021-09-0854 min
Software Crafts PodcastInterview with Melissa BenuaThis week we feature Melissa Benua as our guest. She will share her experiences and opinion about the heuristic “Distribute power and decision making” from the Simon Wardley Doctrine (https://wardleypedia.org/mediawiki/index.php/Doctrine_Patterns#Distribute_power_and_decision_making). She will share her heuristics to move between different leadership styles, such as Command and Control and Misson Command. We discuss the merits of the different styles, as well as how a manager can sense and discuss it with the people and the teams. We end up with the differences between an enterprise and a scal...2020-12-2337 min
Beyond The CounterEpisode 7 // Michael Katz, mParticle & The Importance of DataBack at again with another great episode for all you wonderful listeners! This week, Kevin and Jesse sit down with Mike Katz (MK), the CEO and Co-Founder of the CDP (Customer Data Platform), mParticle. A little different from our previous guests, MK tells us about why having a CDP is so vitally important for restaurant brands who are looking to expand digitally, and why data plays such a key part in the development of identity for the customer. Thanks for tuning into this weeks 'Beyond The Counter'!2020-08-2034 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 339: Why SaaS Playbooks Are For Suckers, How To Make Sales Data Truly Actionable & The Right Way To Run Sales Meetings with Michael Katz, Founder & CEO @ mParticleMichael Katz is the Founder & CEO @ mParticle, the customer data platform for brands leading the customer data revolution with clients from Airbnb to Spotify to Postmates. To date Michael has raised over $120m in funding with mParticle from GV, Social Capital, Greylock, Bain Capital Ventures and a friend of the show in Zach Coelius. Prior to founding mParticle, Mike was the Founder & CEO @ Interclick, where he organically grew revenue to over $140m in 5 years. The company went public in 2009 and was acquired by Yahoo in 2012 for $270m, a 50% premium on existing share price. If that was not enough, Michael...2020-06-0229 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 339: Why SaaS Playbooks Are For Suckers, How To Make Sales Data Truly Actionable & The Right Way To Run Sales Meetings with Michael Katz, Founder & CEO @ mParticleMichael Katz is the Founder & CEO @ mParticle, the customer data platform for brands leading the customer data revolution with clients from Airbnb to Spotify to Postmates. To date Michael has raised over $120m in funding with mParticle from GV, Social Capital, Greylock, Bain Capital Ventures and a friend of the show in Zach Coelius. Prior to founding mParticle, Mike was the Founder & CEO @ Interclick, where he organically grew revenue to over $140m in 5 years. The company went public in 2009 and was acquired by Yahoo in 2012 for $270m, a 50% premium on existing share price. If that was not enough, Michael...2020-06-0229 min
Superpowers PodcastMichael Katz - Student of the GameOn this episode of the Superpowers podcast, Bill and Chris have a socially distanced video conference with Michael Katz, the level-headed and value-oriented Founder and CEO of the consumer data platform, mParticle. Michael is a Boston native and Syracuse University graduate who began his career at internet consulting firms like Zephyr and Accenture. In 2005 he and his brother, Andrew, founded the AdTech firm Interclick, testing the entrepreneurial spirit both had inherited from their father, who had been a business-owner since their childhood. Interclick was acquired by Yahoo in 2011. At Yahoo, Michael learned valuable lessons about leadership, the spread of multi-device...2020-04-131h 13
Project GrowthBecoming Obsessed With Your Craft with Michael KatzAfter a short stint in corporate America, Michael Katz, CEO and Co-founder of mParticle, shares his entrepreneurial journey of creating multiple companies, successfully exiting, and creating valuable relationships. Michael took his first company, interclick, public in 2009 and sold to Yahoo in 2011 for $270M. After a successful exit, mParticle, the leading Customer Data Platform, was born. It's backed by some impressive investors, like Google Ventures and Nas, the rapper.
Michael and I discuss what it was like taking a company public, being acquired, the importance of becoming 'obsessed' with your craft, and understanding the market.2019-10-0636 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 192: Why Multi-Year Deals Are Not All Good, What Whatever Funding You Think You Will Need Double It & The Challenges of Building A Company and A Category Simultaneously with Michael Katz @ mParticleMichael Katz is the Founder & CEO @ mParticle, the customer data platform that integrates all of your data and orchestrates it across channels, partners and systems. To date, Michael has raised over $75m in funding with mParticle from the likes of Social Capital, Greylock Partner, GV, Battery Ventures and more great names. Prior to founding mParticle, Mike was the Founder & CEO @ Interclick, where he organically grew revenue to over $140m in 5 years. The company went public in 2009 and was acquired by Yahoo in 2012 for $270m, a 50% premium on existing share price. If that was not enough, Michael is also a...2018-09-1029 min
The Official SaaStr Podcast: SaaS | Founders | InvestorsSaaStr 192: Why Multi-Year Deals Are Not All Good, What Whatever Funding You Think You Will Need Double It & The Challenges of Building A Company and A Category Simultaneously with Michael Katz @ mParticleMichael Katz is the Founder & CEO @ mParticle, the customer data platform that integrates all of your data and orchestrates it across channels, partners and systems. To date, Michael has raised over $75m in funding with mParticle from the likes of Social Capital, Greylock Partner, GV, Battery Ventures and more great names. Prior to founding mParticle, Mike was the Founder & CEO @ Interclick, where he organically grew revenue to over $140m in 5 years. The company went public in 2009 and was acquired by Yahoo in 2012 for $270m, a 50% premium on existing share price. If that was not enough, Michael is also a...2018-09-1029 min
Product TalkEP50- mParticle CEO & Co-Founder on Scaling Teams and Going PublicMy guest on this episode is Michael Katz, CEO & Co-Founder of mParticle. He talks about the culture and practices that have allowed him to build product-focused teams that continually execute, deliver value, and leave a legacy. About the Guest: Michael Katz is Co-Founder of mParticle and serves as its Chief Executive Officer and Director. He is responsible for creating and overseeing the execution of mParticle's vision of becoming the premier mobile data solution. He is formerly the Vice President of Optimization & Analytics at Yahoo via the acquisition of Interclick, a company he founded, organically grew to $140M...2018-05-1527 min
Bowery Capital Startup Sales PodcastCreating Engineering Urgency During Your Sales Cycle with Michael Katz (mParticle)This week, the Bowery Capital team hosted Michael Katz, CEO and co-founder of mParticle, to discuss "Creating Engineering Urgency During Your Sales Cycle." mParticle provides a single API to connect a company's entire marketing stack, giving customers the freedom and flexibility to build a modern data infrastructure to reduce the complexity of multiple API connections. The Company's technology offers customers access to up to 150 (and growing) different APIs, creating turnkey data connections and providing enterprise-grade security while improving market outcomes and maximizing IT productivity. Trusted by many of the world's leading brands, including Airbnb, Spotify, Jet, EA, and Gilt, mParti...2017-05-0230 min
DMN One-on-One PodcastsOne on One with Dave Myers of mParticleOne on One with Dave Myers of mParticle by DMN One-on-One2017-01-1020 minDMN One-on-OneOne on One with Dave Myers of mParticleOne on One with Dave Myers of mParticle by DMN One-on-One2017-01-1020 min