Shows
#HowWeListen Live: In Conversation PodcastMusic Publicity 101: Your Next ReleaseI think PR today is more of a content coordinator or content facilitator because content right now is so fragmented across so many different mediums. Our job is really to generate awareness for what our clients are doing.Today’s guest on #HowWeListen Live: In Conversation is Nancy Lu a seasoned New York-based publicist with over a decade of experience, she describes her journey from healthcare consulting and tech startups to establishing her own PR firm, Fancy PR. Nancy discusses her initial reluctance to pursue a career in the arts due to the instability perceived by h...2024-06-2757 min
#HowWeListen Live: In Conversation PodcastCultivating Mental Wellness While Building a Sustainable Music Career‘"When you create the conditions to be able to cultivate the work that you want, then that's what's going to allow you to thrive."Today’s guest on #HowWeListen Live: In Conversation, in Emily White. Host Marc Brown sits down with Emily White to discuss her inspiring journey from Wisconsin to New York, and how her educational and professional experiences have shaped her successful career in the music industry. Originally from Wisconsin, Emily recounts her time at Northeastern University in Boston, where she balanced her studies in the Music Industry program with being a Division I scholarship at...2024-05-2959 min
#HowWeListen Live: In Conversation PodcastThe Convergence of Music & Gaming “I run my band like a startup and I run my startup like a band”Today's guest is Roman Rappak not only the Co-Founder and Chief Creative Officer (CCO) at Ristband, but also the frontman for the touring band: Pivot. Roman shares his background, detailing his start in the music industry as a musician forming a band and making beats on a laptop, eventually signing record deals and touring the world. However, he realized that traditional revenue streams from touring and licensing were unsustainable. This realization led him to explore new ways to leverage technological advancements to suppo...2024-05-161h 17
#HowWeListen Live: In Conversation PodcastPreparing for Online Success as an Artist: DSPs & Social Media“The first tip that I give all artists is to be organized and cohesive. You don't know what someone's entry point is going to be to you and your music”.Today's guest is Brian “Z” Zisook is the Co-Founder & SVP of Operations & Artist Services at Audiomack. In this episode, Brian and Marc discuss preparing for online success as an artist by strategizing DSPs & Social Media. Zisook’s extensive experience in the music industry surprisingly includes conducting over 500 interviews with artists and industry professionals over 13 years. Artists include- J. Cole, Big Sean, Rick Ross, John Legend, Nipsey Hussle, DJ Khaled...2024-03-221h 01
#HowWeListen Live: In Conversation PodcastPutting Artists First: Music Publishing for Independent Creators"So it's our job to get the best possible deal. So basically, there's no database, how long is a piece of string? Just make sure you're working with someone who knows the industry and who knows what music is worth?"Today’s guest is Simon Pursehouse, Global Director of Music Services at Sentric Music, an “industry challenging” music publisher. Simon works within the Business Development and Creative Departments at Sentric and is the point person for their roster of signed songwriters.Previously at Sentric, Simon headed up the sync division, which under his supervision was nomina...2023-12-131h 17
#HowWeListen Live: In Conversation PodcastSupporting Independents and Championing Diversity in Music" I think socioeconomic status and background is one of the key areas where the music industry isn’t diverse enough."Today's guest is Lara Baker, General Manager at FUGA for the UK & Ireland. On top of being named in Billboard's International Power Players 2022, she was also honoured with Music Week’s Women in Music Roll of Honour and SheSaidSo's Alternative Power List. She is passionate about improving diversity, gender balance and inclusivity in the music business. She has sat on UK Music’s Diversity Taskforce, supported the Love Music Hate Racism campaign and organised regular women in music...2023-10-2055 min
#HowWeListen Live: In Conversation PodcastHelping Creators Promote Their Music & Manage Careers"If you really, really love an artist, reach out and buy their record, buy their T-shirt, send them money, and appreciate how much blood sweat and tears go into that song that you listen to every day."Our guest on today’s episode is Andee Connors, Pandora’s Senior Manager of Catalog & Creator Services. Pandora is only accessible in the USA, but it has over 60 million subscribers. The streaming service has a great history of human-led curation. Andee’s background is steeped in the DIY music ethos. His band bought a van, toured pre-cell phone and circled the USA...2023-07-251h 03
#HowWeListen Live: In Conversation PodcastSigning, Releasing & Developing Music from Africa to the World"I'm reaching out to people because of their work ethic and because of their consistency. I believe in their journey and I feel like it's only a matter of time before something huge happens"Our guest on today’s episode is Obinna Agwu. Newly appointed A&R Executive at Horus Music Nigeria, Obinna Agwu is also an artiste manager and music business consultant and podcaster with years of experience working in the Nigerian music industry. He is experienced in working closely with a variety of industry partners and managing internal/external relationships. As mentioned he also hosts a...2023-05-1056 min
#HowWeListen Live: In Conversation PodcastStreaming: Tools for Musicians to Succeed"When I first hear a song, it doesn't matter if it was released today, one year ago or 10 years ago. It's new to me, the moment I first hear it, and that's the same for your fans."Our guest on today’s episode is Mike Warner, founder of Work Hard Playlist Hard – The DIY playlist guide for Artists and Curators. Mike is also the Head of Editorial Marketing Partnerships for North America at Believe, the global music distributor. As the go-to authority at the forefront of the digital music world, for all things streaming, we get into it w...2023-04-211h 14
#HowWeListen Live: In Conversation PodcastConnecting Artists, Creators, Curators & Influencers“I didn't know anything about the music industry. I didn't know that there were publicists trying to push stuff. I was clueless. So getting emails at the start was really cool, especially when it was from artists that I recognized.”Our guest on today’s episode is Jason Grishkoff the founder of SubmitHub. With just a hop, skip and a jump, Jason moved from the world of high finance to working at tech giant Google. Then a side hustle and hobby – the Indie Shuffle Blog (it’s music discovery powered by real people.), led to founding SubmitHub. The goal wa...2023-02-161h 13
#HowWeListen Live: In Conversation PodcastThe Future of Music Discovery: 2023 & Beyond"A fan a day" is basically anything that you’re doing to grow. Everything that you do should be cognisant of building an audience...This episode features a panel discussion moderated by Marc Brown, Founder & CEO, Byta / byta.com Our guests are: Mira Silvers (Head of Music, FORT Agency), Nikisha Bailey (GM, Nvak Collective Executive Board, The Recording Academy Global Co-Chair, Diversity & Inclusion, Women In Music) & Phil Loutsis (VP Community, AWAL)Live music, festivals, and conferences. All of a sudden people were back in the same rooms listening to and talking about music agai...2023-01-1856 min
#HowWeListen Live: In Conversation PodcastTransforming Audio Culture: Elevating the Art of Music Discovery"Radio will never die…""You have to define yourself and create your own brand. I normally don’t like that ethos that you have to create a brand, but you can definitely do it in a way that stays true to yourself."Our guest on today’s episode is Saidah Blount, Executive Producer at SONOS Radio, she is also their Primary Impact Storyteller. What does that job title mean exactly? She lets us know. Storytelling is at the heart of what Byta believes is one of the most important elements of promoting one’s self: always c...2022-11-2158 min
#HowWeListen Live: In Conversation PodcastBuilding Your Streaming Audience with Kevin Breuner (CD Baby)"The number one thing to never, ever do, would be to set a release date before your music is done."Our guest on today’s episode is Kevin Breuner, Senior VP of Engagement and Education at CD Baby. Kevin’s job at CD Baby is all about making sure musicians are as prepared as possible when planning to release their music into the world. Marc and Kevin talk about how Kevin went from being a Grammy-nominated musician to working with CD Baby. Along the way, Kevin also offers up all kinds of great advice on being ready when...2022-10-191h 06
#HowWeListen Live: In Conversation PodcastCommunities Are Key: Big Careers Start Local with Sarah HamiltonThis episode's guest is Sarah Hamilton, Regional Manager for Australia & New Zealand at Ditto Music.In the digital age do bands no longer have to break out of their small town, then leap to the big city to conquer their country in order to go international? What does community mean in the music streaming era? It is easier to get on an international playlist but is anyone listening? Marc speaks with Sarah Hamilton, Regional Manager for Australia & New Zealand at Ditto Music. Marc and Sarah talk about the best steps that artists can take to self realize t...2022-06-2358 min
#HowWeListen Live: In Conversation PodcastMore Than Just Video: Maximise Your Promo Power With Corbyn AsburyOur next guest is Corbyn Asbury, Label Relations Manager at YouTube.YouTube is the second-largest search engine in the world, but how do emerging artists best maximise their promo power there? How does one secure maximum discoverability?Marc speaks with Corbyn Asbury, Label Relations Manager at YouTube, If you are not quite sure what YouTube has to offer to the music community, Corbyn has you covered. He explains some of the tools that YouTube are continually working on in order to specifically help musicians? He also worked at Apple and Universal Music. Corbyn joined YouTube (o...2022-06-2142 min
#HowWeListen Live: In Conversation PodcastFrom Discovery To Stage: Programming Tomorrow’s Artists with Adam RyanOur next guest is Head of Music for The Great Escape Festival, Adam Ryan.What goes into curating, booking and presenting Europe’s largest festival and conference dedicated to the discovery of new music? Marc’s guest, Adam Ryan, has spent the better part of his adult life tirelessly discovering, promoting and presenting new music locally, nationally and internationally. He is now the Head of Music at The Great Escape Festival, taking place annually in Brighton, UK. How different is it curating a renowned three-day festival versus booking a venue? What can today’s artists learn about buildi...2022-06-1847 min
#HowWeListen Live: In Conversation PodcastArtist Development: What is a “Full Service” Music Company with Gourmet DéliceOur next guest is Bonsound Co-founder and Managing director Gourmet Délice.Understanding and planning for multiple angles in an artist’s career can be challenging. Today, full “services” for artists can mean many things. Twenty years ago one record label looked around and realised they might have to do more than just release recordings if their artists were to see any success. Marc is joined on this episode by Bonsound Co-founder and Managing director Gourmet Délice. Bonsound is a music company offering multiple types of services to artists. Established in a very unique marketplace: Quebec, Canada.2022-06-171h 05
#HowWeListen Live: In Conversation PodcastPrepare for Takeoff: Release Planning & Building A Team with AWAL's VP of Community, Phil LoutsisThe next conversation is with Phil Loutsis, the VP of the AWAL Community Team. His job revolves around release planning, securing editorial support, building a team & marketing your music. All extremely important when it comes to moving a music career forward. At AWAL, Phil focuses his energies on helping indie artists build their careers. Part of his role includes curating content to help creators and managers make the best use of their resources. He enables artists and their teams to better tell their stories. He wants you to think of digital distribution as the canvas for the campaign rather...2022-06-141h 05
#HowWeListen Live: In Conversation PodcastMake Streams Come True: Using Streaming Platforms to Your Advantage with Junior Foster, Head of Global Artist RelationsOur next guest is Junior Foster, was Deezer’s Head of Global Artist Relations at the time of this conversation. Now he is over at Napster doing the same. No matter where he is, Junior works directly with artists, labels and managers to help with marketing campaigns across all major and independent labels. He talked about best practices when working with digital streaming platforms and how to build a proper music career. As the key contact for the international artist management community, Junior is responsible for implementing best practices for the entire artist marketing team to ensure the most su...2022-06-131h 03
#HowWeListen Live: In Conversation PodcastDeveloping Your Branding & Marketing Strategy with Amber HorsburghWhat are the best steps when building a branding strategy? Our next guest is Amber Horsburgh, a music marketing consultant and digital strategist. Amber is expert in developing strategies for artists and music brands. She has worked as a marketing executive to majors, indies & brands including Interscope, Atlantic, Downtown Records, Spotify, SoundCloud & YouTube Music.Amber runs a music strategy newsletter called Deep Cuts, which is read by 15,000 music industry professionals globally. This led to her recently founding The School of Deep Cuts. The course is the sum of every tool, case study, best practice and quick tip...2022-06-121h 05
#HowWeListen Live: In Conversation PodcastIndependently minded & globally ambitious: Learning from Latin America’s music scene with Bruno Duque, Head of TuneCore Brazil & Latin AmericaOur next guest is the Head of TuneCore Brazil & Latin America, Bruno Duque. Bruno brings not only a love of music but a wealth of experience to his new role as Head of TuneCore Brazil, which is already expanding throughout Latin America. He has become an advocate for independent artists in Brazil and continues to work closely with artists while forging new relationships with key partners and growing brand awareness for TuneCore Brazil.Bruno talks about his journey into the music industry by way of the USA and then his return to Brazil and we are introduced i...2022-05-181h 03
#HowWeListen Live: In Conversation PodcastNavigating A Creative Career in Music with Broken Social Scene's Brendan CanningOur next guest is musician Brendan Canning, the co-founder of the Toronto supergroup Broken Social Scene, which includes members of Metric, Do Make Say Think and Stars, as well as Grammy-nominated Feist. One of the most enduring and influential alternative bands of the 00s. Their record 'You Forgot It In People' defined the "indie rock" era and paved the way for Canadian acts like Arcade Fire and Wolf Parade to break out. Canning also has released three solo recordings.Brendan talks about his early years of hustling his music, his strategy back in the 90s grunge era, w...2022-05-181h 04
#HowWeListen Live: In Conversation PodcastStreaming & Playlist Mythbusting for Artists with Jenny Kaufman from Terrorbird Media.Jenny Kaufman at the time of this interview was the Head of Digital Strategy at Terrorbird Media, a boutique music marketing firm with offices in Brooklyn, Los Angeles and Sacramento. (She is now Head of Streaming and Sales at Crush Music). All through this conversation Jenny emphasizes a creative and authentic approach to digital promotion, facilitating meaningful positioning and support from online partners and digital storefronts. The conversation looks at Spotify, playlisting strategies, converting listeners to fans and positioning. Over the last couple of decades, when it comes to music, some things have changed but a lot has stayed t...2022-05-181h 10