Shows
The Agency Profit PodcastPricing & Scoping for Agencies, With Marcel PetitpasPoints of Interest0:00 – 0:14 – Introduction to Pricing Framework: Marcel introduces a universal pricing formula that applies across all billing models, setting the stage for simplifying agency profitability assessments.0:54 – 1:38 – Solo Episode Overview: Marcel explains that the episode will draw from his All Agency Summit presentation, covering how to price profitably and choose optimal pricing models.1:50 – 3:08 – The Best Pricing Model: Marcel emphasizes that the "best" pricing model is the one that consistently delivers the best margin, not a specific method like value-based or hourly billing.5:22 – 6:59 – Differentiating Pricing and Scoping: He defines pricing as determining what the client will pay and scoping as calculating w...2025-05-0726 min
The Agency Profit PodcastThe Three Immutable Laws of Profitability, With Marcel PetitpasPoints of Interest1:02 – 1:38 – Intro: Marcel introduces the session as a condensed version of his All-in Agency Summit talk, aimed at equipping agencies with the key levers to diagnose and improve profitability.3:05 – 3:18 – 80/20 Profitability Focus: The goal is to give agencies 20% of the knowledge that provides 80% of the insight needed to take control of profitability, regardless of market conditions.4:28 – 6:27 – The Growth Trap Cycle: Agencies often get stuck in a cycle of hiring during growth, losing profitability, scaling again, and repeatedly encountering the same financial challenges at larger scales.6:42 – 7:01 – Identifying the Real Problem: Founders are urged to identify whether their agency's issue is ineffic...2025-04-2348 min
The Agency Profit PodcastHow to Prove Your Impact to Clients, with Chris TaylorPoints of Interest00:47 – 01:38 – Chris’s Background: Chris shares his experience supporting consultants and facilitators in achieving measurable impact.02:07 – 03:04 – The Challenge of Change Management: Agencies face difficulty educating stakeholders and driving meaningful organizational change.04:03 – 05:26 – Behavior Change Precedes Results: Chris explains the importance of tracking behavior shifts that lead to KPI improvements.05:26 – 06:33 – Ambiguity in Brand Strategy: Marcel highlights challenges caused by subjective opinions and delayed results in brand strategy.08:31 – 09:44 – Three Requirements for Behavior Change: Chris identifies a clear path, motivation, and knowledge as key to driving behavioral change.13:43 – 15:06 – Chunking Tasks into Smaller Steps: Chris emphasizes reducing ambiguity with small, actionable steps to drive progress.19...2024-12-2535 min
The Agency Profit PodcastThe Future of Agency Positioning, with Chris DuBoisPoints of Interest02:02 – 02:20 – The Prism Model: Chris introduces his "Prism Model," a framework for evaluating if a problem is worth solving. The model focuses on identifying problems that are painful, recurring, impactful, solvable, and marketable, helping agencies vet business ideas and align their offerings with market needs.05:21 – 05:40 – Service Saturation: Chris discusses the dangers of service saturation, where agencies compete on price and deliverables instead of outcomes, often leading to commoditization and reduced profitability.09:32 – 09:50 – Niching Down with a Purpose: Marcel and Chris explore the common mistake agencies make when niching based on services or verticals, emphasizing the importance of centering on...2024-11-2743 min
Agency Forward030 Marcel Petitpas: The Ins and Outs of Agency ProfitabilityHey everyone, today I’m joined by Marcel Petitpas.Marcel is the CEO of Parakeeto and an expert in helping digital and creative agencies improve their profitability. He’s worked with hundreds of agencies to help them get better at managing their margins, setting accurate pricing, and tracking project performance.If you’ve ever struggled to figure out where your profits are going or how to scale your agency without burning out, this episode is packed with insights you won’t want to miss. Marcel is one of my go-to guys for agency profitability questions and he s...2024-11-1252 min
The Agency Profit PodcastHow to Price, Deliver & Sell Performance-Based Retainers, With Chris RudolphPoints of Interest00:01 - 00:21 - Introduction: Marcel introduces the episode and guest Chris Rudolph, a business coach specializing in helping agency owners grow their businesses and improve their lifestyles.00:21 - 01:05 - Chris’s Background: Chris shares his journey from starting in the fitness industry to coaching agency owners, emphasizing his accidental entry into the agency space.01:05 - 02:41 - Why Agencies?: Chris explains his focus on agencies, driven by their unique challenges and his passion for helping agency owners develop CEO skills they typically lack.02:41 - 03:11 - Changes in the Agency Landscape: Discussion on how COVID-19 and economic changes ha...2024-04-1735 minThe Agency Profit PodcastGrowing Your Agency Through Acquisition, With Chris MooreQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Chris's InstaChris's YouTubeLinkedInDealmaker ConciergeDealmaker Wealth SocietyABOUT: Chris Moore is...2023-10-1824 minThe Agency Profit PodcastHow to Transition From Agency Craftsman to Business Leader, With Chris BantockQuick LinksThe Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link!Guest LinksChris’s LinkedIn @chrisbantockAgency Local Instagram @AgencyLocalAgency Local Twitter @AgencyLocal1About Chris Bantock…An ex-agency owner for 12 years, Chris sold the business in 2018 and now works to help other agencies to deve...2021-12-1520 minThe Agency Profit PodcastRunning an 8 Figure Agency in 5 Hours per Week, with Chris Evans – Episode 49.Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInTraffic and funnels podcastFB groupAbout Chris:Chris Evans is co-founder of Traffic and Funnels, which helps high-level consultants, coaches, and experts develop lead generation machines to scale their businesses to...2020-11-2516 minThe Agency Profit PodcastLessons From Documenting over 100K Processes, with Chris Ronzio – Episode 43.Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInTwitterYouTubeTrainual.comAbout Chris:Chris Ronzio is the founder and CEO of Trainual, the leading SaaS company helping fast-growing businesses automate their onboarding and training.Chris is also the...2020-09-0216 min
The Traffic and Funnels ShowIdentifying Inefficiency: An interview with Marcel Petitpas of ParakeetoUnderstanding how and why your business is being inefficient and losing potential revenue can have a cascading effect on your business.In this episode, Chris Evans sits down with CEO of Parakeeto, Marcel Petitpas, whose company helps other consultancies solve this very problem.Find out more about Parakeeto!>>Become a Subscriber Today!2020-09-0126 min
LMScast286: How to Run a Profitable WordPress LMS Agency with Marcel Petitpas from ParakeetoMarcel Petitpas from Parakeeto joins Chris Badgett on this episode of the LMScast podcast to discuss what course creators and agency owners can learn from utilizing historical data to make decisions and lead to more accurate estimations on projects, and what work is required to build a course or design a site for a client.
Marcel points out how many online business owners forget about the cost of earning their revenue when they calculate their revenue projections in a service-based business. This is often the reason many agency owners struggle with cashflow when they grow their team. With fixed project...2020-08-2442 minThe Agency Profit PodcastSelling Productized Services, with Chris Badgett – Episode 32By way of background; LifterLMS encompasses the needs of modern membership course creators, allowing you to create an integrated membership site.Chances are, you have a productized service option lurking within your current agency resources; this could be launched quickly, thus opening up a new, easier revenue source.About Chris:A natural and authentic teacher, Chris uses his innate ability to hone every business he’s started or mentored. Creating a Learning Management System for WordPress, he helps online course creators launch, and scale. The LifterLMS community includes agencies who build lea...2020-04-2941 minThe Agency Profit PodcastAgency Accounting 101 with Chris Hervochon - Episode 27About Chris Hervocohon:Chris Hervochon is often referred to as the Michael Jordan of accounting. A graduate from Elon University with a degree in Accounting and minor in Finance. He is a Certified Public Accountant (CPA) in South Carolina and Pennsylvania, and also holds the Certified Valuation Analyst (CVA) certification. A Certified QuickBooks Online ProAdvisor, and have earned the Data Analytics Executive Certificate from the AICPA.In 2018, he was one of only 41 CPAs honored by the AICPA as a member of the Leadership Academy’s tenth graduating class. In 2019, I was named as one of CP...2020-02-1949 min
Operation Agency Freedom - The #1 Podcast for Digital Agency Owners Who Want to Scale and Exit Their BusinessE17 Marcel Petitpas: Manage Your Digital Agency Operational Efficiency with ParakeetoThis episode of Operation Agency features the journey of Marcel in building up Parakeeto. He narrates how his dream of empowering the small digital agencies and consultancies turned into reality through great software. He also shares his service business model and metrics that will make great profitability among those who would like to scale up in their business. Don’t forget to subscribe to the Operation Agency Freedom podcast to stay up-to-date about the best ways to own your agency. https://dudeagency.io/category/podcast/2019-08-0132 minThe Agency Profit PodcastHow to Find Talent in Unexpected Places with Chris MartinezIn this episode Chris Martinez from DUDE agency joins us to share how he's found affordable agency talent in an unconventional place. We talk about the keys to successfully building an offshore team, details on DUDE's hiring process and keys to running a whitelabel agency.
About Chris Martinez
Chris Martinez is the CEO and Co-founder of DUDE which partners with digital agencies to provide them the people and processes to help them scale profitably. He's also the author of Hacking Mexico.
Chris owned a digital agency for over 6 years and in 2013 moved all...2019-07-3139 minThe Agency Profit PodcastFireside Chat on Agency Growth & Profitability with Chris JohnsonIn this episode Chris Johnson from Upscale Method joins us for a fireside chat to discuss how to chose between adding services or niching down, how to niche down, developing a sales strategy, optimizing for profitability and more.
About Chris Johnson
Chris Johnson is a Web Agency Coach in Canada and the founder of Upscale Method. His Agency helped his clients earn $160M+ in revenue over 12 years. Today he helps other web agencies in his agency coaching program where he teaches them how to scale their revenues quickly and land more high ticket clients.
...2019-07-171h 02