Shows
The Agency Profit PodcastHow to Improve Your Co-Founder Relationships, With Dr. Matthew JonesPoints of Interest00:00 – Introduction: Marcel introduces Dr. Matthew Jones and frames the co-founder relationship as a critical driver of business health and day-to-day well-being.01:14 – Origin Story: Matt explains how mediating friends’ founder conflict revealed a gap between business coaching and psychological expertise for co-founders.02:20 – Why It’s Hard: The relationship requires a dual lens—operational structure and psychological dynamics—or teams get shortchanged.05:40 – Red Flag to Watch: Recurring disagreements usually mask unspoken emotional issues around power, recognition, or closeness that stall decisions.08:19 – Two Kinds of Trust: Matt distinguishes operational trust (competence) from personal trust (availability and attunement) as separate failure p...
2025-11-1237 min
The Agency Profit PodcastFrom Losing Money to Strong Profits-Real Client Case Study, With Carson PiercePoints of Interest00:00 – Introduction: Marcel welcomes recurring guest Carson Pierce to the Agency Profit Podcast and introduces a new format—walking through a real, anonymized client assessment to show how Parakeeto diagnoses and solves profitability challenges.02:00 – Every Agency’s Problems Are Unique but Familiar: Carson explains that while every agency’s situation feels unique, most share a few core underlying problems that manifest differently based on team structure, services, and culture.03:40 – Client Background: The featured firm had around 12 staff, close to $1M in revenue, but was losing roughly $80K per year. Despite solid demand, they couldn’t pinpoint the source of...
2025-11-0535 min
The Agency Profit PodcastThe Future of AI Enabled Sales for Small Agencies, With Simo LemandezPoints of Interest00:00 – 00:39 – Introduction: Marcel introduces Simo Lemhandez, founder of Folk CRM, one of Europe’s fastest-growing SaaS startups recognized by Product Hunt.00:42 – 02:18 – Defining Folk CRM: Simo explains Folk’s mission to redefine CRM as an AI-native platform that centralizes all client touchpoints and automates busywork.02:21 – 04:20 – Origin Story: Simo shares how freelancing revealed the shortcomings of traditional CRMs and inspired him to build one that truly works for its users.04:31 – 07:26 – Product Philosophy: Folk deliberately focuses on small and mid-sized businesses (1–100 people) with a simple interface and complex backend automation.07:26 – 10:23 – Evolution of Go-to-Market: Simo outlines emerging trends: multichannel social selling, account-based mar...
2025-10-2931 min
The Agency Profit PodcastOptimizing Annual Planning for Agency Growth, With Kristen KellyPoints of Interest00:01 – 00:55 – Introduction: Marcel welcomes Kristen Kelly and frames Q4 as prime season for annual and quarterly planning, noting the high cost of leadership offsites demands clear outcomes.01:18 – 03:10 – Why Planning Feels Hard: Kristen cites common hurdles—turning history into forward plans, aligning stakeholders, and building forecasts that can flex with scenarios.01:55 – 03:47 – Frameworks Without Dogma: Marcel references EOS and Scaling Up, extracting shared essentials: look back, look forward, set a few priorities, and install a cadence.03:48 – 05:16 – From Ideas to Execution: Teams stall when models are rigid or fragmented and when revenue targets are arbitrary rather than grounded in capacity, pricing...
2025-10-2239 min
The Agency Profit PodcastParakeeto vs. Project Management Tools: What’s the Real Solution?, With Kristen KellyPoints of Interest00:00 – 01:30 – Introduction: Marcel welcomes Parakeeto’s Kristen Kelly back to discuss a recurring misconception in agency operations—the belief that a better project management or PSA tool can solve profit management challenges.01:30 – 03:25 – The PM Tool “Silver Bullet” Myth: Kristen explains how leaders and PMs often adopt new tools to tame chaos, believing marketing promises that they’ll also solve utilization, capacity, and profitability issues.03:25 – 06:00 – Why Agencies Fall for It: Marcel and Kristen note that while PM tools are valuable, they’re often oversold as full profit-management systems. Agencies end up frustrated by missing fields, tool quirks, and data limitations.06...
2025-10-0842 min
The Agency Profit PodcastHow to Build a More Profitable Retainer Model for Your AgencyPoints of Interest1:08 – 1:44 – Defining Retainers: Marcel and Carson introduce the topic of retainers, noting how different agencies define them in varied ways.2:05 – 2:37 – Core Benefit of Retainers: Carson explains that retainers create recurring revenue and provide clients with consistent access to agency resources.2:50 – 3:33 – Historical Context: Marcel traces retainers back to traditional professional services, where upfront payments secured future capacity.3:44 – 5:19 – Modern Variations: The conversation highlights how retainers have evolved into many models, including time-and-materials, flat fees, and performance-based pricing.5:32 – 7:04 – Pitfalls of Prepaid Hours: Carson critiques “bucket of hours” retainers, emphasizing their lack of control and operational strain.7:10 – 9:29 – Accrual Accounting Risks: Marcel outlines how prepaid...
2025-09-1040 min
The Agency Profit PodcastThe Hidden Cost of Low Utilization, With Carson PiercePoints of Interest00:01 – 00:51 – Introduction: Marcel welcomes Carson Pierce back to the show and introduces the episode’s focus on utilization, specifically the hidden costs of low utilization in agencies.01:18 – 01:50 – Why Utilization Matters Now: Marcel notes that many agencies are struggling with overstaffing and underutilization in a difficult market, which compounds hidden costs over time.01:50 – 02:45 – Carson’s Perspective on Utilization: Carson explains that agency owners often see only the surface-level financial impact of low utilization, but miss the deeper, unexpected effects it creates.02:45 – 03:26 – Everyday Utilization Analogies: Carson shares real-world examples, like an unused Jeep and moving trucks, to illustrate how underutilized as...
2025-08-2736 min
The Agency Profit PodcastInsights from Europe on Global Competition, Talent, and AI, With Carson PiercePoints of Interest0:00 – 0:17 – Opening: Marcel reflects on building production-level software using low-code tools without prior coding experience, setting the stage for a discussion on rapid change in the agency landscape.1:01 – 3:40 – Conference Context & Audience: Marcel shares his experience at Web Summer Camp in Opatija, Croatia, hosted by Netgen, describing its highly technical European attendee base and collaborative environment.5:03 – 7:18 – European Agency Realities: The conversation explores regulated salaries, generous benefits, and extended vacation policies in markets like North Macedonia, and how these shape agency cost structures compared to North America.7:18 – 11:16 – Local vs. Export Markets: Many Eastern European agencies balance serving lower-rate local clients wi...
2025-08-1340 min
Clicks to CustomersWhy Most Agencies Aren’t Profitable (And How to Fix It) with Marcel Petitpas of ParakeetoWhy do so many marketing agencies stay busy but barely turn a profit?
In this episode of the Clicks to Customers podcast, StubGroup CEO John Horn sits down with Marcel Petitpas, Co-Founder of Parakeeto, to unpack the hidden dysfunctions that kill agency margins—from unclear pricing models to disconnected operations and financial blind spots.
Marcel explains the profit management framework Parakeeto uses to help agencies get aligned across sales, ops, and finance, and how even small process shifts can lead to massive improvements in profitability. If you run, work for, or partner with an agency, th...
2025-08-0144 min
The Agency Profit PodcastThe Most Common Agency Pricing Mistakes, With Kristen KellyPoints of Interest0:00 – 0:13 – Introduction: Marcel Petitpas introduces the importance of pricing in agency profitability, emphasizing that even great delivery and project management can’t compensate for poor pricing strategy.1:00 – 1:39 – The Problem with Pricing Guesswork: Kristen Kelly explains that most agencies lack a formal pricing framework, often relying on gut feelings, competitor comparisons, or outdated rate cards.2:09 – 3:49 – “Vibe-Based” Pricing Explained: Marcel highlights how pricing decisions are frequently made without math or structure, leading to unclear expectations and poor profit outcomes.4:00 – 5:35 – Budget-First Pricing Pitfalls: Agencies that accept client budgets without recalibrating scope or checking for margin risk setting themselves up for failure from the o...
2025-07-3026 min
The Agency Profit PodcastFractional COO vs. Operational Intelligence: What Agencies Actually Need , With Kristen KellyPoints of Interest0:00 – 1:20 – Guest Introduction: Marcel introduces Kristen Kelly and sets the stage for a deep dive into the roles of fractional COOs versus building operational intelligence within growing agencies.1:21 – 2:25 – The $1M Growth Threshold: Kristen explains how agencies crossing the $1M mark often face operational strain and confusion about whether to hire help or improve their systems.2:26 – 5:05 – Defining a Fractional COO: Marcel outlines what a fractional COO typically does—bridging strategy and execution—and highlights the lack of standardization across ops roles in agencies.5:06 – 7:59 – Scope Differences by Agency Size: The team discusses how the expectations and responsibilities of a COO differ dramati...
2025-07-1632 min
The Agency Profit PodcastHow to Choose the Right Project Management Tool for Your Agency , With Carson PiercePoints of Interest0:00 – 1:14 – Introduction & Context Setting: Marcel introduces Carson Pierce, Parakeeto's Head Consultant, to discuss project management tools in the agency space and the fundamentals that remain relevant despite ever-changing software options.1:14 – 4:01 – Common Tools Used by Agencies: Carson outlines the most frequently used project management tools among Parakeeto clients, highlighting Asana, ClickUp, and Teamwork, and noting the emergence of all-in-one solutions like Scoro.4:01 – 6:02 – Complexity of the Tool Landscape: Marcel emphasizes the oversaturated, overlapping software market and categorizes tools by function—core PM, all-in-one, and emerging database-like tools like Notion and Airtable.6:02 – 8:20 – Evolution & Blurring Tool Categories: Discussion on how tool capabilities...
2025-07-0236 min
The Agency Profit PodcastThe 3 Key Financial Metrics for Agency Success, With Jon MorrisPoints of Interest0:00 – 1:00 – Opening: Marcel introduces the episode’s focus on financial visibility and growth, and welcomes returning guest Jon Morris, CEO of Fiscal Advocate and creator of EngineBI.1:00 – 2:55 – Jon’s Background: Jon shares his journey from founding Rise Interactive to launching Fiscal Advocate, emphasizing the value of financial insights in scaling agencies.3:00 – 4:30 – Overview of Fiscal Advocate & EngineBI: Jon explains the core services of Fiscal Advocate—bookkeeping and FP&A—and how EngineBI enables forward-looking budgeting, forecasting, and business intelligence.4:30 – 6:45 – Clarifying the Relationship Between Fiscal Advocate & Parakeeto: Marcel and Jon outline how their services complement each other—Fiscal Advocate focuses on compan...
2025-06-2533 min
The Agency Profit PodcastThe Role of Timesheets in Agency Profitability, With Kristen KellyPoints of Interest1:08 – 2:17 – Why Time Tracking Still Matters: Kristen and Marcel introduce the episode’s goal—to reframe time tracking from a frustrating chore into a strategic advantage for agencies.2:28 – 4:59 – Debunking Common Misconceptions: Marcel breaks down the three common arguments against time tracking, particularly the mistaken belief that it's only relevant for time-and-materials billing.5:04 – 6:19 – Understanding the Agency Business Model: Marcel explains why all service businesses, regardless of pricing model, must measure time to truly understand costs and profit margins.6:33 – 8:39 – When Time Tracking Becomes Non-Negotiable: The hosts argue that the ideal conditions for skipping time tracking rarely exist—most agencies operate in to...
2025-06-1833 min
The Agency Profit PodcastHow Parakeeto Helps Agencies Improve Profitability, With Kristen KellyPoints of Interest2:14 – 3:18 – Founding Insight: Parakeeto was created to help agencies easily answer crucial financial questions by replacing guesswork with structured systems.3:23 – 4:39 – How Agencies Make Profit: Strong delivery margin is key. Parakeeto targets a 50%+ delivery margin and 20–30% net profit as benchmarks.5:45 – 6:58 – Why Profitability is Hard to Measure: Profitability requires collecting and aligning fragmented data across leadership, ops, and finance functions.6:59 – 8:33 – Framework Misalignment: Agencies struggle with inconsistent definitions and relationships between key metrics like utilization and capacity.9:10 – 10:10 – Messy & Incomplete Data: Most agencies collect data in tools but struggle with consistency, structure, and hygiene—making optimization difficult.10:41 – 12:14 – Need for Operational Bookkeeping: Like accounting...
2025-05-2135 min
The Agency Profit PodcastPricing & Scoping for Agencies, With Marcel PetitpasPoints of Interest0:00 – 0:14 – Introduction to Pricing Framework: Marcel introduces a universal pricing formula that applies across all billing models, setting the stage for simplifying agency profitability assessments.0:54 – 1:38 – Solo Episode Overview: Marcel explains that the episode will draw from his All Agency Summit presentation, covering how to price profitably and choose optimal pricing models.1:50 – 3:08 – The Best Pricing Model: Marcel emphasizes that the "best" pricing model is the one that consistently delivers the best margin, not a specific method like value-based or hourly billing.5:22 – 6:59 – Differentiating Pricing and Scoping: He defines pricing as determining what the client will pay and scoping as calculating w...
2025-05-0726 min
The Agency Profit PodcastThe Three Immutable Laws of Profitability, With Marcel PetitpasPoints of Interest1:02 – 1:38 – Intro: Marcel introduces the session as a condensed version of his All-in Agency Summit talk, aimed at equipping agencies with the key levers to diagnose and improve profitability.3:05 – 3:18 – 80/20 Profitability Focus: The goal is to give agencies 20% of the knowledge that provides 80% of the insight needed to take control of profitability, regardless of market conditions.4:28 – 6:27 – The Growth Trap Cycle: Agencies often get stuck in a cycle of hiring during growth, losing profitability, scaling again, and repeatedly encountering the same financial challenges at larger scales.6:42 – 7:01 – Identifying the Real Problem: Founders are urged to identify whether their agency's issue is ineffic...
2025-04-2348 min
The Agency Profit PodcastHow to Downsize Your Agency, With Carson PiercePoints of Interest0:00 – 0:23 – Small Cuts, Big Impact: Marcel explains how trimming small recurring expenses added up to $7K/month in potential savings.1:32 – 2:44 – Market Uncertainty Hits Everyone: Carson highlights how client indecision is stalling agency pipelines across the industry.3:04 – 3:23 – Opportunity in Unstable Times: Marcel frames uncertainty as a chance to optimize, streamline, and future-proof the business.4:02 – 4:36 – Sales Slowdowns and Staffing Pressure: Agencies must balance shrinking pipelines with existing team and overhead costs.5:02 – 5:25 – Avoiding Cost-Cutting Traps: Downsizing without strategy can hollow out delivery capacity and worsen long-term profitability.6:02 – 6:36 – Overhead First, Not Production: Carson shares a personal lesson on the importance of reducing overhead ove...
2025-04-0948 min
The Million Dollar Agency#26 AI, Automation & Profit: The Future of Agency Growth with Marcel PetitpasWant to know more? Message us here!Your agency isn’t a cash machine… YET.Most agencies leak money without even realizing it. You think you’re crushing it, but your margins are shrinking, your team’s overworked, and profits aren’t scaling with revenue.💡 Enter Marcel Petitpas—head coach at SaaS Academy and co-founder of Parakeeto—who’s breaking down the exact metrics and systems that separate struggling agencies from scalable, high-profit businesses.🔥 Here’s what you’ll learn:✅ The 3 key metrics you MUST track to keep your agency profitable✅ Why most ag...
2025-04-0154 min
The Agency Profit PodcastBuilding a Model for Your Agency, With Carson PiercePoints of Interest00:51 – 01:14 – Meet Today’s Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to discuss a key challenge for agency owners—transitioning from expert to CEO while managing financial complexities.02:01 – 03:10 – The Common Agency Struggle: Many agency owners are incredible at their craft but struggle with the financial side of running a business, leading to inefficiencies and profit loss.05:01 – 06:40 – The Knowledge Gap in the Agency World: Historically, there hasn’t been much comprehensive content available to help agency owners understand the financials of their business, making it difficult to navigate profitability challenges.09:01 – 11:00 – Breaking Down Agency Finances: Marce...
2025-03-2635 min
Super Obvious with James TuckermanHow Agencies and Consultants Should REALLY Price Their Services with Marcel Petitpas of ParakeetoPricing services is tricky — especially when your work is complex, customized, and high-value. In this episode of Super Obvious, I'm joined by Marcel Petitpas, CEO of Parakeeto, who helps agencies and consultants ditch the guesswork and price profitably. Marcel breaks down:Why most agencies and consultants undercharge—and how to fix itThe biggest pricing mistakes that kill your marginsHow to stop trading time for money (and what to do instead)The difference between cost-based, value-based, and productized pricingSimple pricing frameworks that actually increase profit without scaring away clientsFree Agency Toolkit: https://parakeeto.com/toolkit/?utm_source=Earne...
2025-03-1944 min
The Agency Profit PodcastUnderstanding Your Agency Model, With Carson PiercePoints of Interest00:55 – 01:14 – Meet Today’s Guest: Carson Pierce: Carson, a fan favorite at Parakeeto, joins the show to chat about a big shift in the agency world—why more agencies are ditching big teams in favor of lean, contractor-driven models.01:34 – 02:29 – Agencies Are Shrinking Their Core Teams: Carson talks about a growing trend—agencies are keeping their leadership and strategy teams small while outsourcing most of the production work to contractors, freelancers, and offshore talent.03:08 – 05:05 – Why Agencies Are Outsourcing More Work: Marcel breaks down the big reasons behind this shift, including rising salaries, AI shaking things up, a tough economy, and...
2025-03-1232 min
Powerful Marketing Tips podcastEP133: Why Most Marketing Efforts Fail and How to Boost Agency Profitability With Marcel PetitpasMany agencies think their biggest struggle is revenue. In reality, the real challenge often lies in profitability. Without understanding their true costs and margins, agencies can fall into the trap of chasing more clients without improving their bottom line.
In this episode of the Powerful Marketers podcast, Mari-Liis Vaher, co-founder of Powerful Marketers, sits down with Marcel Petitpas, CEO and co-founder of Parakeeto. Marcel specializes in helping agencies track the right metrics to improve profitability and make data-driven decisions.
💭 Key discussion points:
1️⃣ Why profitability matters more than revenue?
2️⃣ The Four MVPs Process (mi...
2025-02-2742 min
The Agency Profit PodcastThe Process Behind Profit Management, With Kristen KellyPoints of Interest0:24 – 0:54 – Show Introduction & Guest Introduction: Marcel introduces Kristen Kelly, highlighting her expertise in operations and agency profitability management.1:01 – 1:45 – The Three-Part Profitability Management System Overview: Kristen recaps the framework discussed in previous episodes: the right data, ensuring financial, delivery, and sales data are clean; the right framework, having clear metrics and understanding relationships; and the right process, implementing structured cadences for decision-making.1:46 – 3:07 – Why Process is Often the Missing Piece in Profitability Management: Marcel explains that many agencies mistakenly view profitability management as an event rather than an ongoing process. He highlights common pitfalls, such as assuming data will always...
2025-02-2640 min
The Agency Profit PodcastWhy Most Reporting Systems Fail, & What to Do Instead, With Ben ZittlauPoints of Interest01:00 – 01:45 – Guest Introduction: Marcel welcomes back his co-founder, Ben Zittlau, highlighting his expertise in data operations and agency growth strategies.03:35 – 05:50 – Scaling Data Operations: Lessons from Jobber: Ben shares insights from his experience at Jobber, detailing the challenges of building and scaling a data operations team in a fast-growing company.08:43 – 13:14 – Why Agencies Struggle to Get Insights from Their Data: Discussion on how agencies collect vast amounts of data across multiple tools but fail to derive meaningful insights due to fragmentation and inconsistency.13:15 – 16:05 – The Myth of a “Single Source of Truth: Marcel and Ben challenge the common belief that pushing all d...
2025-02-1251 min
The Agency Profit PodcastBreaking Down Earned Revenue to Drive Better Agency Decisions, With Ben ZittlauPoints of Interest01:00 – 01:50 – Episode Kickoff and Guest Introduction: Marcel introduces Ben Zittlau, his co-founder and the “brains behind the operation” at Parakeeto, highlighting Ben’s instrumental role in shaping the company’s philosophies and tools.01:51 – 04:25 – Ben’s Background and Early Career: Ben shares his journey from studying electrical engineering to becoming deeply involved in startups, entrepreneurship, and eventually co-founding Parakeeto, along with his notable work at Jobber.04:26 – 06:44 – Lessons from Jobber and Shaping Profitability Frameworks: Ben reflects on his time at Jobber, where he observed how businesses transformed when they understood profitability over revenue, a realization that shaped Parakeeto’s focus.06:45 – 07:22 –...
2025-01-2942 min
The Agency Profit PodcastFirst Principles Software Implementation In Your Agency, With Henrik BeckerPoints of Interest00:51 – 01:29 – Introduction to Henrik Becker: Marcel introduces Henrik Becker, an expert in agency coaching, EOS implementation, and CRM systems, now leading Rev Hops to improve agency sales and marketing systems.01:30 – 02:13 – Henrik’s Career Journey: Henrik details his evolution from systematic marketing in 2010 to specializing in CRM platforms like Salesforce and HubSpot, emphasizing management systems for success.03:42 – 04:48 – Aligning CRM with Operations: Marcel and Henrik stress that CRMs and operational tools should address fundamental business issues, adopting a first-principles approach to technology.04:49 – 07:04 – Common CRM Problems: Henrik identifies signs of ineffective CRM use, such as Excel dependency, poor adoption, and data inaccurac...
2025-01-2237 min
The Agency Profit PodcastFrom Silos to Synergy: Building an Integrated Approach for Your Agency, With Kristen KellyPoints of Interest00:52 – 01:17 – Guest Introduction and Episode Overview: Marcel introduces Kristen Kelly, a member of the consulting team, and previews the episode’s focus on agency management trends, particularly on improving profitability and breaking down silos.02:57 – 05:00 – Challenges with Siloed Agency Models: Kristen explains how siloed operations between sales, delivery, and finance lead to fragmented data, inefficiencies, and breakdowns during planning and execution.05:00 – 07:30 – Modern Agency Realities and Challenges: Marcel highlights the need for integrated systems due to changing client relationships, dynamic pricing models, and rising economic pressures, which strain traditional agency structures.07:30 – 10:00 – What Integrated Agency Management Looks Like: Marcel introduces the con...
2025-01-1538 min
The Agency Profit PodcastThe Problem With Benchmarking and What to Do InsteadPoints of Interest00:00 – 00:47 – Intro and Gratitude: Marcel thanks listeners and sets up the episode's focus on benchmarking traps and performance evaluation.00:47 – 01:33 – The Benchmarking Trap: Marcel introduces the risks of relying on external benchmarks instead of understanding your agency’s internal performance model.01:33 – 02:53 – Rate Benchmarking Limitations: Marcel explains why comparing rates fails to provide meaningful insights, especially with modern pricing models.02:53 – 05:00 – Flat Fees and Efficiency: He discusses the rise of value-based and project pricing, and how efficiency affects realized rates.05:00 – 06:08 – Realized Rates vs. Rate Cards: Marcel highlights that listed rates (rate cards) rarely reflect the actual rates agencies earn.06:08 – 07:29 – The Power of Average Billa...
2025-01-0132 min
The Agency Profit PodcastPreparing Your Agency for 2025: Lessons from 2024 and Future Trends, with Carson PiercePoints of Interest00:42 – 01:16 – Industry Stats Nerd: Marcel highlights Carson’s expertise in analyzing agency reports and introduces the core topic of navigating the agency world’s "new normal."03:00 – 04:10 – Financial Challenges in 2024: Carson explains how financial tightening, including cash flow and reserve issues, has become a significant pain point for agencies in the past year.04:11 – 06:15 – The “New Normal” for Agencies: Discussion about how the agency landscape is stabilizing into a "new normal," marked by consistent challenges and tighter margins.06:16 – 10:10 – Impact of Market Maturity and Global Trends: Marcel outlines how market maturity, globalization, AI, and freelancing trends are reshaping the competitive environment...
2024-12-1834 min
The Agency Profit PodcastWhy Managing Ops Data is so Damn Hard... , With Kristen KellyPoints of Interest00:01 – 00:43 – Welcome and Introduction: Marcel introduces Kristen Kelly, Parakeeto's newest team member, highlighting her quick ramp-up and prior involvement with the company.00:44 – 01:40 – Kristen's Background: Kristen shares her 20 years of agency experience, spanning six agencies, with a focus on account/project management and operations.01:41 – 02:50 – The Role of Operations: Kristen reflects on falling in love with operations at a startup agency, emphasizing its analytical and leadership demands.02:51 – 03:48 – Challenges of Operations: Marcel describes the ambiguous and multifaceted nature of operations roles, with operators often stepping in to resolve the business's weak areas.03:49 – 05:07 – The Complexity of Data Integration: Marcel explains how operators are of...
2024-12-0435 min
The Agency Profit PodcastWhy You're Failing at Profitability ReportingPoints of Interest00:01 – 01:00 – Introduction to Data Systems: Marcel introduces the episode’s focus on designing data systems that empower agencies and businesses to make data-driven decisions with clarity and alignment.01:00 – 02:30 – Why Agencies Struggle with Data: Marcel explains why many agencies face challenges in getting value from their data, often due to incorrect frameworks and a lack of process around data management.03:00 – 04:20 – The Pendulum of Tools: Marcel discusses how agencies often swing between using specialized tools and all-in-one platforms, creating unnecessary change management that doesn’t solve core data issues.05:00 – 06:15 – Outdated Billing Models in Agency Systems: Marcel explains how traditional agency f...
2024-11-2024 min
Entrepreneur ConundrumProfitability Made Simple: Insights from Marcel Petitpas on Metrics That MatterEpisode Notes:Guest Introduction: Marcel Petitpas, CEO and co-founder of Parakeeto, specializing in agency profitability optimization.Background: Marcel’s journey from identifying a key gap in agency metrics to creating Parakeeto, which provides actionable data for agencies.Ideal Clients: Agencies in the digital and creative spaces, typically working on website and digital design projects and looking to optimize profitability.Organic Growth: Marcel’s approach to audience building by partnering with industry influencers, rather than focusing on paid ads.Operational Insight: Parakeeto’s framework simplifies understanding profitability, future planning, and project estimation, especially for agencies.Time Tracking & Team Engagement: Marcel...
2024-11-1832 min
The Agency Profit Podcast20 Years of Agency Wisdom: Insights for Maximizing Client Success, with Carson PiercePoints of Interest00:01 – 00:41 – Introduction: Marcel kicks off the episode with excitement, announcing the podcast's new weekly schedule, alternating between general content and Parakeeto-focused episodes.00:42 – 01:27 – Introducing Carson Pierce: Marcel introduces Carson Pierce, Parakeeto’s head consultant, with over two decades of experience in the agency world, emphasizing his popularity and unique career journey.02:02 – 03:00 – Carson’s Background: Carson shares his unconventional path, starting as a daycare owner before transitioning into agency work, becoming a developer, and eventually leading in project management.06:21 – 07:03 – Struggles in Resourcing: Carson recounts the challenges of resource management early in his career, highlighting the stress and inefficiency caused by a lack of...
2024-11-0638 min
The Deep Specialization™️ PodcastWhat a Profitable Agency Is Made Of w/ Marcel Petitpas"The higher that gross margin is, the more optionality you have to make deliberate decisions about your agency." – Marcel Petitpas, Co-Founder & CEO of Parakeeto
Agency founders are often incredible visionaries when it comes to their core competency, but financials are rarely something they enjoy or excel at (pun intended). Between billable hours, shifting client scopes, clients scaling up or down, time-tracking, and pass-through costs, it’s no easy feat, either.
In that vein, today’s guest has seen seven-figure agencies being run fully out of spreadsheets (and he’s here to change that). Marcel Petitpas, agency fi...
2024-05-1552 min
The Agency Profit PodcastMastering Utilization and Capacity Planning for Agency Profits0:00-2:00 – Introduction to the solo cast episode focusing on utilization rates, emphasizing its significance for agencies.2:00-6:00 – Historical context of utilization, highlighting its relevance in the billable hour era and its evolving role in the modern agency landscape.6:00-11:30 – Challenges in measuring utilization, emphasizing variations in defining billable hours and capacity, hindering benchmarking efforts.11:30-15:00 – Emphasis on a comprehensive management framework and the interconnectedness of utilization with financial metrics.15:00-18:00 – Discussion on the impact of utilization on agency profitability and the absence of a universal benchmark.18:00-22:30 – Introduction to the Parakeeto framework and its consistent approach to calculating utilization within a broader context.22:30...
2024-01-2440 minThe Agency Profit PodcastMastering the Art of Hiring: How to Find the Perfect Freelancers for Your Agency, With Emily HunklerQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:GoWPQuickly HireGoWP FaceBookABOUT: Emily is the Chief Operating...
2023-11-0120 minThe Agency Profit PodcastGrowing Your Agency Through Acquisition, With Chris MooreQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Chris's InstaChris's YouTubeLinkedInDealmaker ConciergeDealmaker Wealth SocietyABOUT: Chris Moore is...
2023-10-1824 minThe Agency Profit PodcastTransforming Agency Burden into an Asset, With Jason SwenkQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jason's author pageAgency MasteryJason's Blog Jason's PodcastLinkedInYouTubeABOUT: Jason is o...
2023-10-0421 minThe Agency Profit PodcastThe Ultimate Guide to Understanding Agency Rates, With Marcel PetitpasCheck out the full blog post for this solocast here! ** FREE DOWNLOAD** The Agency Profitability Toolkithttps://parakeeto.com/toolkitGet the templates, formulas and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice!https://lovethepodcast.com/AgencyProfit Hosted by Simplecast, an AdsWizz co...
2023-09-2727 minThe Agency Profit PodcastHow to Build Commercial Knowledge within Your Agency, With Alfie WenegiemeQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Alife’s LinkedInAlfie’s FacebookCactusInstagramTwitterABOUT: Chartered accountant and Managing...
2023-09-2024 minThe Agency Profit PodcastFinding Focus in Your Agency One Metric at a Time, With Ryan WatsonQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ryan's LinkedInUpsourced LinkedinYoutubeTwitterInstagramUpsourced AccountingAgency Lifecycle blogABOUT: Ryan is an exp...
2023-09-0627 minThe Agency Profit PodcastScaling a Technology Enabled Service Firm from $20-$150M, With Corey QuinnQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Corey's LinkedInCorey's WebsiteVertical Go-To-Market podcastABOUT: Corey helps agencies...
2023-08-2327 minThe Agency Profit PodcastUnveiling The Future of Time Tracking, With Ilia MarkovQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ilia's TwitterIlia's LinkedInThe Toggl BlogToggl's Anti-Surveillance StatementAgency Profit Margins blogABO...
2023-08-0923 min
The First CustomerThe First Customer - Feathered Fortune Flying High in Business with Parakeeto CEO Marcel PetitpasMarcel Petitpas is a driven entrepreneur who embarked on his business journey with a fervent passion for building companies. However, his early ventures faced significant challenges as he navigated different industries, trying to find the right product-market fit. Despite initial setbacks, Marcel's resilience and determination led him to co-found Parakeeto, a company that assists creative and digital services firms in streamlining their operations. With a focus on pre-selling and customer validation, Marcel learned invaluable lessons that would shape his approach to entrepreneurship.In the pursuit of success, Marcel Petitpas honed his skills in marketing and customer interaction...
2023-08-0339 minThe Agency Profit PodcastUnpacking The Truth Behind The 4-Day Workweek, With Marcel PetitpasQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogMARCEL'S LINKS:ParakeetoAgency Profit PodcastLinkedInParakeeto’s LinkedInTwitterABOUT MARCEL: Marcel is co-found...
2023-08-0222 minThe Agency Profit PodcastHow The Ad Girls Doubled Profitability with a Results Only Compensation Model, With Courtney TarrentQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:The Ad GirlsCourtneyTarrant.comCourtney's InstagramCourtney's LinkedInMillion Dollar Agency MentorshipABOUT:
2023-07-2645 minThe Agency Profit PodcastSelling Client Education and Credentialling, with Darian KovacsQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jelly AcademyJelly MarketingDarian’s LinkedIn Jelly Marketing Facebook Jelly Marketing Twitter Jelly Marketi...
2023-07-1226 minThe Agency Profit PodcastHow Focusing on Your Niche Can Transform Your Agency, Paul BellowsQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Yellow PencilPaul's LinkedInPaul's 311 podcast legendarypodcasts.com/paul-bellowsABOUT: Paul Bel...
2023-06-2826 minThe Agency Profit PodcastLeveraging Rest to Amplify Agency Profitability, With Alyson CaffreyQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Operations AgencyAlyson’s Instagram Operations Agency LinkedIn Operations Agency YouTube ABOUT:
2023-06-1427 minThe Agency Profit PodcastStrategies for Profitability and Client Satisfaction, With Ashley CarrollQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ashley's LinkedIn linkedin.com/in/ashleykcarroll/momentumaccounting.comABOUT: Ashl...
2023-05-3119 minThe Agency Profit PodcastFireside Chat: Startup Agency Story, with Nigel ThomasQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Nigel's LinkedIn alphainbound.comAlpha Inbound LinkedIn Ecom Alphas PodcastABOUT:
2023-05-1723 minThe Agency Profit PodcastLeveraging Processes for Profits, With Dean SotoQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Dean’s LinkedIn Pro Sulum’s FaceBook Freedom in Five Minutes Podcast
2023-05-0321 minThe Agency Profit PodcastThe Art & Science of Account Management, With Peter LevitanQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Peter’s LinkedIn linkedin.com/in/peterlevitan/ Peter’s Twitter twitter.com/PeterLevi...
2023-04-1922 minThe Agency Profit PodcastHow to Attract and Acquire More Clients for Your Agency, With Brent WeaverQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:ugurus.comBrent's LinkedIn @brentweaverbrent@ugurus.com (again, if you fancy a free cop...
2023-04-0526 minThe Agency Profit PodcastThe Perfect P&L for Service Businesses, With Adam RundleQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:CleverProfits YouTube ChannelAdam's LinkedInAdam's FacebookABOUT: Adam and his team...
2023-03-2223 minThe Agency Profit PodcastHow to Keep Your Team Motivated to Track Time, With Karsten RasmussenQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Karsten’s LinkedIn @karsten-bjørk-rasmussen/TimeJam LinkedIn @company/timejam/about/TimeJam https://www...
2023-03-0824 minThe Agency Profit PodcastHow Account Managers are The Key to Growing Client Relationships, With Jennifer PlantQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jennifer’s Linkedin @jennyplantAccountManagementSkills.comCreative Agency Account Management Podcast accountmanagementskills.com/podcast/Ma...
2023-02-2222 minThe Agency Profit PodcastHow to Make More Money by Optimizing Your Website, With Ryan ThrashQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ryan's Twitter @rthrashRyan's LinkedIn @ryanthrashMODXABOUT: RYAN THRASHRyan Thr...
2023-02-0822 minThe Agency Profit PodcastBuying Back Your Time, With Dan MartellQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Dan's website danmartell.comBuy Back Your Time via AmazonDan's Twitter @danmartellDan's LinkedIn...
2023-01-2522 minThe Agency Profit PodcastHow to Optimize Your Agency's Business Model for More Profits, With Paul HigginsQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Paul Higgins Blueprint: https://paulhigginsmentoring.com/blueprintICP Identifier: https://paulhigginsmentoring.com/ICPLean...
2023-01-1130 minThe Agency Profit PodcastThe Value of Operations in Scaling Your Agency, With Jhana LiQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Jhana's LinkedIn linkedin.com/in/jhana-li/Jhana's Instagram instagram.com/thejhanali/Spyglass...
2022-12-2829 minThe Agency Profit PodcastHow to Create More Profitable and Less Risky Client Relationships, With Sharon ToerekQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Sharon’s LinkedIn linkedin.com/in/sharontoerekSharon’s Twitter twitter.com/SharonToerek...
2022-12-1426 minThe Agency Profit PodcastThe Key to Breaking Through the $1M Sales Barrier, With Brad FarrisQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Brad’s LinkedIn linkedin.com/in/bradfarris/AnchorAdvisors.comABOUT: BRA...
2022-11-3029 minThe Agency Profit PodcastHow to Increase Profitability and Agency Efficiency, With Corina LudwigQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Corina’s LinkedIn linkedin.com/in/corinaludwigFunctionFox LinkedIn linkedin.com/company/functionfo...
2022-11-1623 minThe Agency Profit PodcastHow Your People Empower Your Profits, With Lindsey GroepperQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:BLASTmedia.comBlog|Podcastlindsey@blastmedia.comLinkedIn /in//lindseygroepper/ABOUT: LINDSEY GROEPPER...
2022-11-0227 minThe Agency Profit PodcastHow to Stop Your Agency From Plateauing, With Juliana MarulandaQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:LinkedIn /in/JulianaMarulandaFacebook /ScaleTimeYoutube /ScaleTimeScaleTime PodcastFree Operation Assessment 5-Minute DiagnosticABO...
2022-10-1930 minThe Agency Profit PodcastThe Evolution of Hiring in the Modern World, With Tatiyana CureQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Tatiyana’s LinkedIn @tatiyanacureHire to WinABOUT: TATIYANA CUREWe’re...
2022-10-0525 minThe Agency Profit PodcastHow to Leverage Productized Services to Increase Your Profits, With Greg HickmanQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:https://altagency.com/Greg’s YouTube @GregHickmanTVGreg’s LinkedIn @gregoryjhickmanABOUT...
2022-09-2129 minThe Agency Profit PodcastThe Key Phases for Efficient Agency Growth, with Rachel JacobsQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:ecommercepartnerships.comecommerceagencygrowth.com Rachel’s LinkedIn @rachelmjacobsABOUT: RACHEL JACOBS
2022-09-0723 minThe Agency Profit PodcastHow to Hire Your First Assistant and Reclaim Your Time, With Amanda HamiltonQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Amanda’s LinkedIn @amanda-raye-hamiltonHamilton RayeInstagram @Hamilton_RayeLinkedIn @HamiltonrayeABOUT: AMANDA HAM...
2022-08-2426 minThe Agency Profit PodcastThe Strategy Behind Defining Your Reputation as an Employer, with Bryan AdamsQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:The Digital Hug NewsletterGive & Get the bookEmployer Branding SprintsPH Creative resources/blog
2022-08-1024 minThe Agency Profit PodcastHow to Extract Yourself f rom Running an Agency with Brad SmithQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Wordable.ioCodeless.iouSERP.io LinkedIn linkedin.com/in/bsmarketer/ABOUT B...
2022-07-2722 minThe Agency Profit PodcastThe 5 Exits to Help Scale Your Agency with Mandi ElefsonQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Handsoffceo.com/briefingHandsoffceo.com/roadmapHandsoffceo PodcastTwitterLinkedinABOUT MANDI ELLEFSON...
2022-07-1328 minThe Agency Profit PodcastHow to Build a Productized Service Business to Sell with Tyler GillespieQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Tyler is circling back to his first love, that bei...
2022-06-2920 minThe Agency Profit PodcastHow to Develop a Strategic Plan to Grow Your Agency with Jon MorrisQUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGUEST LINKS:Ramsay InnovationsLinkedInCompany LinkedInABOUT JON MORRIS:Jon is t...
2022-06-1524 min
The Agency Profit PodcastAgency Profit Podcast #88 - How to Increase Your Profit While Working Less Hours w/ Mike Moll QUICK LINKS:• The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.• For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.com• Love the podcast? Leave us a review on the platform of your choice at this link.• Want to see/read more about this episode? Then do make your way to parakeeto.com/blog GUEST LINKS:Website: mikemoll.co, Instag...
2022-06-0525 minThe Agency Profit PodcastImproving Client Retention, With Shaun ClarkQuick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:https://www.gohighlevel.com/ https://gohighlevel.com/podcast https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g
2022-05-1823 minThe Agency Profit PodcastHow to Build An Agency For Financial Freedom, With Pia SilvaQuick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:PiaSilva.comNoBSAgencies.comTwitter @pialovesyourbizLinkedInInstagramAbout Pia SilvaPia Silva is a partner and brand strategist...
2022-05-0421 minThe Agency Profit PodcastThe 4 W's for Transitioning from a Freelancer to an Agency, With Tim KilroyQuick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to parakeeto.com/blogGuest Links:The 4 W's The Kilroy Report PodcastLinkedIn @timkilroyTwitter @timkilroyFacebookFacebook Agency Growth CoachFacebook Agency BreakoutAbout Tim K...
2022-04-2023 minThe Agency Profit PodcastHow to do Personalized New Business Outreach at Scale, With Dan EnglanderQuick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to https://parakeeto.com/blogGuest Links:Stream Relationship-Driven New Business at Scale video via SalesSchema.com/relationshipsDan@SalesSchema.comDan’s LinkedIn @danenglanderSales Sc...
2022-04-0625 minThe Agency Profit PodcastHow to Perfect the Client Onboarding Experience, with Taylor McMasterQuick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to https://parakeeto.com/blogGuest Links:Dotandcompany.codotandcompany.co/podcastFacebookInstagram About Taylor McMaster:Taylor leads a team o...
2022-03-2322 minThe Agency Profit PodcastHiring, Salaries and Geo-Arbitrage in a Remote World, With Noel AndrewsQuick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Want to see/read more about this episode? Then do make your way to https://parakeeto.com/blogGuest Links:JobRackTwitter @noel_andrewsLinkedIn @noelandrewsCompany LinkedIn @JobRack About Noel Andrews:After 15 years o...
2022-03-0922 minThe Agency Profit PodcastCase Study: 3 Years of Working With Parakeeto Part 2, With Josh LowmanQuick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice!Guest Links:Gold FrontTwitter @JoshLowmanLinkedIn @JoshLowmanCompany LinkedIn @gold-frontCompany Twitter @GoldFrontSF-----About Josh Lowman | Gold FrontAs you may recall from our previous episode with Josh, he is an incredible creative director and entrepreneur...
2022-02-0923 minThe Agency Profit PodcastCase Study: 3 Years of Working With Parakeeto Part 1, With Josh LowmanQuick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice!Guest Links:Gold FrontTwitter @JoshLowmanLinkedIn @JoshLowmanCompany LinkedIn @gold-frontCompany Twitter @GoldFrontSF –––––––––––––––––––––––––––––––– We’re switching things up a bit in this edition of Agency Profit Podcast.Josh Lowman of Gold Front and myself have joined forces to examine the last three years working in tandem. It’s been quite t...
2022-01-2619 minThe Agency Profit PodcastHow to Identify the Right Pricing Strategy for Your Agency, With Marcel PetitpasQuick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Marcel's Links:My LinkedInParakeeto’s LinkedInTwitterAbout Me…I am co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber...
2021-08-2515 minThe Agency Profit PodcastHow to Make Processes So Good You Can Sell Them, With Trent Dyrsmid – Episode 53.Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:PodcastSpecial Parakeeto Offer including $300 of FREE processesFlowsterBright IdeasTrent’s LinkedInAbout Trent:As you may (or may not be) aware; I pride myself on delivering energetic introductions to each guest we ha...
2021-01-2721 min
INspired INsider Podcast[Top Agency Series] How to Run Your Agency Profitably with Marcel Petitpas of ParakeetoMarcel Petitpas is the CEO and Co-founder of Parakeeto, an agency profitability platform that modern digital and creative agencies use to scope and measure more profitable projects in record time. They help agencies and consultancies automagically create accurate and data-driven estimates for their projects in seconds. They utilize information gathered from the Harvest time-tracking data of their clients to get the results they need for their project estimations. Harvest data allows Parakeeto to view all information from past projects to show you exactly how much time it's likely to take you to complete your next one. Their...
2020-11-2643 minThe Agency Profit PodcastMaking Your Estimates Fast and Accurate, with Marcel Petitpas – Episode 46.Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Marcel Links:ParakeetoAgency Profit PodcastMy LinkedInParakeeto’s LinkedInTwitterAbout Me:I am co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Fran...
2020-10-1410 minThe Agency Profit PodcastCollaborative Process Improvement, with Marcel Petipas – Episode 44.Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.About Me:I am co-founder and CEO of Parakeeto and fractional COO at Gold Front – a creative agency working with top tech companies in San Francisco, including Uber, Slack, and Google.In addition to...
2020-09-1612 minThe Agency Profit PodcastLessons From Documenting over 100K Processes, with Chris Ronzio – Episode 43.Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Guest Links:LinkedInTwitterYouTubeTrainual.comAbout Chris:Chris Ronzio is the founder and CEO of Trainual, the leading SaaS company helping fast-growing businesses automate their onboarding and training.Chris is also the...
2020-09-0216 min
The Traffic and Funnels ShowIdentifying Inefficiency: An interview with Marcel Petitpas of ParakeetoUnderstanding how and why your business is being inefficient and losing potential revenue can have a cascading effect on your business.In this episode, Chris Evans sits down with CEO of Parakeeto, Marcel Petitpas, whose company helps other consultancies solve this very problem.Find out more about Parakeeto!>>Become a Subscriber Today!
2020-09-0126 minThe Agency Profit PodcastThe Right Way to Track Time, with Marcel Petipas – Episode 42.Parakeeto Quick Links:The Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link.Marcel's Quick Links:ParakeetoAgency Profit PodcastMy LinkedInParakeeto’s LinkedInTwitterAbout Me:I am co-founder and CEO of Parakeeto and fractional COO at Gold Front.In addition to being an agency pr...
2020-08-2616 min
LMScast286: How to Run a Profitable WordPress LMS Agency with Marcel Petitpas from ParakeetoMarcel Petitpas from Parakeeto joins Chris Badgett on this episode of the LMScast podcast to discuss what course creators and agency owners can learn from utilizing historical data to make decisions and lead to more accurate estimations on projects, and what work is required to build a course or design a site for a client.
Marcel points out how many online business owners forget about the cost of earning their revenue when they calculate their revenue projections in a service-based business. This is often the reason many agency owners struggle with cashflow when they grow their team. With fixed project...
2020-08-2442 minThe Agency Profit PodcastThe Agency Profitability Flywheel, Marcel Petipas – Episode 40About Marcel:Marcel Petitpas is co-founder and CEO of Parakeeto.In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains – Marcel is also a renowned keynote/virtual speaker and podcaster.Expect to see more from Marcel over the coming weeks, as he shares important insights for agency owners who want to earn more while working less. Points of Interest…There’s more information regarding each point in our blog notes beneath below.Identifying high ROI processes 2:12Four-step Flywheel Framework 3:20The Benef...
2020-08-1209 min
CredoCast Marketing Consultants and Agencies | CredoHow to optimize your agency for profitability – Marcel Petitpas from Parakeeto
https://getcredo.com/wp-content/uploads/2020/04/Marcel-Petitpas-on-Agency-Operations-to-Optimize-Profitability.mp3
Is your service business optimized for profitability? Do you know where you are making money and where you are bleeding money?
Making the agency model work comes down to three things:
Hiring good people who get clients results and help you retain those clients;
Charging the right prices for your services;
Getting proper data on work to know which teams and projects are profitable and which are not.
Marcel Petitpas is the cofounder and CEO of Parakeeto, which is a soon-to-launch agency software company...
2020-04-2100 minCredoCast Marketing Consultants and Agencies | CredoHow to optimize your agency for profitability – Marcel Petitpas from ParakeetoIs your service business optimized for profitability? Do you know where you are making money and where you are bleeding money? Making the agency model...
The post How to optimize your agency for profitability – Marcel Petitpas from Parakeeto appeared first on Credo.
2020-04-2152 minThe Agency Profit PodcastThe Metrics that Matter During COVID-19 with Marcel Petitpas - Episode 30About Marcel:Marcel Petitpas is co-founder and CEO of Parakeeto. Indeed you do recognize him from The Agency Profit Podcast!In addition to being an agency profitability consultant – specializing in helping agencies get a handle on their gains – Marcel is also a renowned keynote/virtual speaker and podcaster. Time Stamps: points of interest• Intro 0:00• Behind The Agency Profit Podcast 3:35• Focusing on the numbers 6:37• Where should your focus be right now? 9:42• Implementing and utilizing changes 10:55• Identifying goals 13:27• Importance of both internal and billable t...
2020-04-0132 min