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Showing episodes and shows of
Marketing@mcfadyen.com (Alex Pesjak, David Detjen, Stefan Fuhner)
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Platform Disco
The McDonald’s Principle and Other Insights from DHL’s Innovation Ecosystem
WHAT IS THE EPISODE ABOUT?The episode covers various topics related to logistics and innovation within the company, including trend radar, thematic innovation islands, reuse and refurb initiatives, the McDonald's principle in managing innovation, and the significance of working in logistics. The innovation centers in Chicago, Cologne, Singapore, and Dubai are highlighted as key platforms for collaboration and discussion.Stefan explains that these centers are not research and development hubs but rather places where customers, technology providers, and operations teams come together to solve customer problems. He emphasizes the importance of a structured innovation process...
2024-08-28
1h 09