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Showing episodes and shows of
Marketing@mcfadyen.com (peter Evans, Alex Pesjak, David Detjen, Linda Krumbholz)
Shows
Platform Disco
Enabling Partnerships: Siemens' Approach to Marketplace Dynamics
We talk about Siemens' transformation towards a software-led company and their emphasis on creating solutions for customers. Linda explains the Siemens Accelerator as an open business platform with three pillars: portfolio, ecosystem, and marketplace, aiming to facilitate digital and sustainable transformations.We also delve into the Siemens marketplace, which combines hardware, software, and digital services, offering a unique B2B environment. Linda explains the distinction between Siemens partners and independent marketplace sellers, emphasizing the importance of enabling various partners to contribute effectively to the platform. The goal is to streamline the onboarding process, creating value for all...
2024-05-08
39 min