Shows
Happy Market Research PodcastEp. 3 – Decoding Gen Z and Augmented Reality with Aarti Bhaskaran, Global Head of Research and Insights at SnapIn this episode, Dan Fleetwood speaks with Aarti Bhaskaran, Global Head of Research and Insights at Snap. Aarti dives deep into the evolving role of augmented reality in media consumption and its impact on brand marketing, particularly in relation to Gen Z. She shares Snap’s groundbreaking research on generational trends, shopping behaviors, and the future of word-of-mouth marketing in the digital age. From AR lenses to understanding the attention span of Gen Z, this episode is packed with valuable insights for market researchers and marketers alike. Guest:Aarti Bhaskaran – With 19 years of exper...2025-05-2826 min