Shows
Happy Market Research PodcastEp. 12 – How Research Shapes Tourism and Traveler Experience with Cecilia Rodriguez, Market Research Manager at Discover Puerto RicoIn this episode of the Happy Market Research Podcast, host Dan Fleetwood chats with Cecilia Rodriguez, research and insights leader at Discover Puerto Rico. Cecilia shares how her team leverages data to better understand travelers, builds trust in the tourism industry, and turns research into strategies that strengthen Puerto Rico’s global brand. From consumer insights to industry trends, this conversation highlights how research drives meaningful traveler experiences and supports destination growth. Guest:Cecilia Rodriguez – Research and Insights Leader at Discover Puerto Rico, where she uses data to understand traveler behaviors and trends, shapin...
2025-10-0132 min