Shows
Happy Market Research PodcastEp. 4 – How UX Researchers Shape the Future of Play with Nik Blach, Rob Aseron & Vivek BhaskaranIn this episode, Dan Fleetwood sits down with UX research veterans Nik Blach, former Senior Manager UX Data Research at Epic Games, and Rob Aseron, a research consultant and former Director of UX Research at Zynga, along with Vivek Bhaskaran, founder and CEO of QuestionPro. Together, they unpack how player-centric research drives innovation and engagement in gaming. From measuring "fun" and mastering game mechanics to the real-world impact of surveys on game development, this episode explores how research shapes not only gameplay, but also business strategy. Guests:Nik Blach – Former UX Data Research Lead...2025-06-1150 min