Shows
Agtech - So What?Putting cotton farmers at the forefront of the cotton industry, with Marzia LanfranchiThe biggest issue facing the cotton industry isn't fast fashion or water consumption. It's that the people growing cotton have been rendered invisible. The industry fixates on fiber quality and commodity pricing while the farmers themselves– and their role in determining sustainability outcomes– get lost.Marzia Lanfranchi, founder of the global community Cotton Diaries, is a strategic consultant working to improve supply chain sustainability in the cotton industry. She argues that cotton is viewed first and foremost as ‘a cheap fiber,’ instead of a commodity that is grown in the field. She has seen that when cott...
2025-10-0131 min