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Showing episodes and shows of
Marketing@tenacious.ventures (Mike Casey, Sarah Nolet)
Shows
Agtech - So What?
The Business Case for Electrifying Agriculture, with Cherry Grower Mike Casey
In the race to decarbonize agriculture, the spotlight often falls on carbon sequestration, genetics, and alternative proteins. But have we overlooked something that’s right in front of us? Electricity.Mike Casey is a self-described “tech bro turned farmer” from Cromwell, New Zealand. Mike runs what’s believed to be the world’s first fully electric farm, made up of 21 electric machines, from irrigation systems and frost-fighting fans, to electric tractors and forklifts. His business is aptly named Electric Cherries, where power is generated from renewable sources on-farm. Mike says this has enabled him to save tens of thousan...
2025-11-12
44 min