Shows
Agtech - So What?Paying for Ag R&D When Consumers Won’t with Brooke Sauer of BoolahFor commercial farming operations, determining whether or not new tools, technology, and practices work can be a big undertaking. From install and setup costs to helping the team involved climb the learning curve for effective use, even when technologies lead to big benefits, it can be tough to get the ball rolling.One farm that we’ve learned about recently decided to turn these challenges into a product. The insight is simple– that on the other side of all these tech adoption challenges, there are technologists and companies eager to learn how to overcome them, and to gain...2025-04-0236 min
Agtech - So What?Episode 24- Brooke Sauer On Closing The Gap Between Growers, Agronomists And TechnologyBrooke Sauer is on a mission to close the gap between growers, agronomists, and technologies. Brooke is a digital agriculture manager at McGregor Goulay, an agricultural services company that offers cropping inputs, agronomic services and, increasingly, digital ag solutions. Although Brooke's background is in agricultural genetics, she is rapidly becoming an expert in precision agriculture, as she supports farmers to explore and adopt precision agriculture tools.
In talking to Brooke on this episode, it's clear that she cares a lot about her farmers. She knows just how important it is to build personal relationships in the world o...2018-06-0639 min
Agtech - So What?Episode 24- Brooke Sauer On Closing The Gap Between Growers, Agronomists And TechnologyBrooke Sauer is on a mission to close the gap between growers, agronomists, and technologies. Brooke is a digital agriculture manager at McGregor Goulay, an agricultural services company that offers cropping inputs, agronomic services and, increasingly, digital ag solutions. Although Brooke's background is in agricultural genetics, she is rapidly becoming an expert in precision agriculture, as she supports farmers to explore and adopt precision agriculture tools.
In talking to Brooke on this episode, it's clear that she cares a lot about her farmers. She knows just how important it is to build personal relationships in the world of AgTech. In t...2018-06-0639 min