Shows
Agtech - So What?Rethinking Who Pays in Irrigation AgTech with Jairo TradDespite its importance to both agricultural and environmental outcomes, irrigation has not been a terribly successful subsection of agtech. We have our theories about why that is (we wrote a whole report about it, The agtech adoption dilemma: Irrigation), and many others have also spotted the challenges in this space. But when Jairo Trad and his team dug in, they saw an opportunity for business model innovation. Their path, via Argentinian agtech company Kilimo, has been far from smooth, but where they’ve ended up seems to be a unique unlock for adoption and value capture. Th...2024-11-1337 min