Shows
Agtech - So What?From Demo Farms to Adoption with Wine AustraliaWhen your organization is tasked with the job of getting growers to adopt new technology, there are a few tried, and frankly, not-so-true options to choose from. The world is lightly littered with various flavors of demonstration farms– properties where technologies can be piloted, field days can be hosted, and farmers can be converted from tech skeptics to believers. But in our experience, the problem with demo farms is just that they don’t usually do that much to actually drive adoption. The innovation team at Wine Australia, however, have managed to buck the trend. Their approach to de...2025-02-1938 min