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Showing episodes and shows of
Marketing@tenacious.ventures (Sarah Nolet, Walt Duflock)
Shows
Agtech - So What?
How Policy Hamstrings AgTech in California with Walt Duflock
When it comes to the production of high-value food crops, California is, without question, a global leader. Plus, much of the state’s thousands of acres of farmland lies within close proximity of Silicon Valley, where high-tech tools and solutions are endemic. And yet, many California farmers are struggling to continue their work, and agtech startups are increasingly looking beyond the state for customers and sectors to serve. So what gives? To answer this question, we asked Walt Duflock, Senior VP of Innovation at Western Growers Association on the show to help us connect the dots...
2025-07-09
38 min
Agtech - So What?
Farmers and Startups: Lessons and Tips for Collaborating
The divide between farmers and startups can seem like a chasm. Tech culture and agriculture have evolved from completely different backgrounds, and even seem to have their own languages. So how can agtech bring together two very different groups?In this episode, you’ll hear practical tips from farmers and agtech experts on how to build mutually beneficial relationships. For startups, this includes approaching farmers as partners, rather than ‘customers,’ and understanding ‘grower economics’. And for farmers, it’s about finding opportunities to access and help shape new products as the startup iterates. This might look like an equity partn...
2021-10-06
41 min