Shows
Learning Innovators#86 12 Hefbomen van Transfer - Britt BrackenieHoe weet je of iemand iets geleerd heeft en het ook echt gaat toepassen? Met andere woorden, vindt er gedragsverandering plaats?
Britt Brackenie, Learning & Development specialist, vertelt hoe L&D-professionals effectievere trainingen en leerprogramma's kunnen ontwikkelen en hoe je dit in de werkomgeving kunt implementeren.
Giveaway: Stuur een e-mail naar info@pluvo.nl met wat jij van plan bent te veranderen naar aanleiding van deze podcast en maak kans op het boek van Weinbauer-Heidel, What Makes Training Really Work. Ontdek de 12 hefbomen van transfer, het bijbehorende onderzoek en hoe je deze praktisch kunt toepassen!
2024-06-1044 min
Learning Club by Clément Meslin#32. Clara Le Henaff - Lesaffre : Mettre en place un LMS et des académies pour 11000 collaborateurs en partant de zéroClara Le Henaff est Digital Learning Manager chez Lesaffre.
Le Groupe Lesaffre est un acteur majeur mondial de la fermentation depuis 170 ans. L’entreprise française explore et révèle le potentiel infini de la levure et des micro-organismes pour répondre aux besoins de la société en matière de nutrition, de santé, de naturalité et de respect de l’environnement.
Au programme de cet épisode découvrez...
🔥 Comment lancer un Learning Management System et des académies quand on part de zéro,
🥁 Q...
2023-03-3025 min
Marketing For Learning®Ep 24 - Compliance Is Ruining Our FunAhhh compliance. The bugbear of many an L&D department. Isn't it time we got rid of it?
In this episode, Ash explores whether compliance training is doing more harm than good and indeed the impact it could be having on our overall learning brand. Ten sweet succulent minutes of Ashley's brain thoughts.
https://www.marketingforlearning.com/
2022-06-2310 minMarketing For Learning®Ep 21 - 5 Things That Make Our Function, Uh, DysfunctionalAlright, you know Ashley goes on and on about our mindsets and how we need to shift and evolve it. In this episode she digs a bit more deeply into how that mindset is affecting key parts of L&D such as the curious and frankly fruitless pursuit of a single solution to our problems.
She explores data, engagement and why we need to partner more consciously with the business too. If you're facing real challenges in your L&D department, this one's for you.
www.marketingforlearning.com
2022-05-0916 minMarketing For Learning®Ep 20 - My Beef With Kevin Costner & Using Demand GenerationIf you build it, they will come. NO Kevin. No. Field of Dreams has been misleading us all, and in this episode Ashley explores why this mindset is causing us all measure of issues in L&D.
She covers how other brands are undertaking marketing, and why she believes it's absolute madness that L&D thinks creating a tech ecosystem is enough to excite and engage learners. She suggests doing pure demand generation to build trust with learners and ultimately engage with them on a long-term journey.
Bit of a ranty episode, but some good m...
2022-04-2612 minMarketing For Learning®Ep 16 - Marketing for Learning IS a ThingSomehow, #marketingforlearning won at last week's Learning Awards. MAAS Marketing (the company Han and Ash run) won Start Up Learning Provider of the Year at the Learning and Performance Institute's Learning Awards.
A marketing agency just won a learning award. In this short session, Ash and Han discuss what this may well mean for the world of learning and whether progress could well be getting made. It's not tactical or practical, but instead explores the bigger picture issues our industry faces and how marketing may well be the key to overcoming them.
One thing is f...
2022-02-2417 minMarketing For Learning®Ep 15 - Banner BlindnessAre your learners ignoring your comms? Could the overuse of the same imagery and approaches be causing a phenomenon called banner blindness? And what can we do to overcome it? Ash explores in this short 13 minute snack.
www.marketingforlearning.com
2022-02-1513 minMarketing For Learning®Ep 14 - Influencer MarketingWant to make people believe in your learning? Engage with it? Trust it? Why not better leverage the influencers in your business? In this episode Han chats all about how L&D can use influencers (or learnfluencers, as Caroline likes to call them - we're stealing that word btw 😝) to increase reach, create resonance and increase the relevance of your learning experiences.
Sounds great, doesn't it? WHY ARE YOU STILL READING THEN? GO LISTEN YOU SCHMUCK 🤨
www.marketingforlearning.com
2022-02-1013 minMarketing For Learning®Ep 11 - Branding is in the mind, not the logoWhether you like it or not, you already have a learning brand. Ideas about your learning exist already in your audiences' minds; do you want to own that narrative or let them make their own minds up? This episode examines why L&D needs to seriously (AND STRATEGICALLY!) consider branding as a part of their makeup. It's a doozy and you're definitely going to learn a lot!
Key timings:
01:35 - What is a brand?
02:30 - Do you need a learning brand?
04:07 - The brand is in the heart and mind
05:57 - Brands help to build trust an...
2022-01-0722 minMarketing For Learning®Ep 8 - Using the Sales Funnel for L&DSales funnels? Learning? You what?! Hannah and Ashley explore how we can apply the sales funnel to marketing for learning.
If we really want to connect with our learners, we need to understand what 'buying stage' they're at. Just like marketers apply the RACE model to help them better understand and target their audiences, so can L&D use it to adjust tone of voice, content, messaging and context, depending on what level of understanding your audience has about your learning proposition.
LINKS:
Check out the RACE framework here: https://www.marketingforlearning.com/wp-content...
2021-11-2518 min